How much does the rock get paid per instagram post


How Much Does Dwayne Johnson Make Per Instagram Post?

By Anthony Spencer

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Per sponsored post on Instagram, Dwayne Johnson can make seven-figures for a single post.

Via: Instagram

As one of the biggest stars on the planet, Dwayne Johnson, also known as The Rock, is a mega star that has earned a massive following. Whether he's stepping into the wrestling ring, starring in a box office smash, or spoiling his family, the man simply knows how to get a ton of media coverage.

Because Johnson knows how to draw a crowd, it makes sense that companies are willing to pair with him for some advertising on social media. Of course, these companies need to be ready to pay a ton of cash for his services.

Let's take a look at Dwayne Johnson, and how much he makes for sponsored posts.

Dwayne Johnson Is A Powerhouse Celebrity

Unless you've completely missed the boat during the last 15 years, then you're well aware of the fact that Dwayne Johnson is one of the premier stars in Hollywood. The man always had the charisma, but once he got the right starring vehicles, he took over and never let go of the reins.

Johnson is a former WWE Superstar who went by the name of The Rock. He had a shaky early tenure in pro wrestling, but when he made a villainous turn, he developed into one of the biggest stars in sports entertainment history. From there, Johnson set his sights on Hollywood.

After scoring millions for his starring debut in The Scorpion King, Johnson would continue plugging away in Hollywood. He had hits and misses earlier on, but there was no denying the massive potential that was always there. Eventually, he hit his stride and became a global force.

These days, Johnson is the man in Hollywood, earning more than most of his contemporaries. This has helped him amass a fortune.

Related: Even After A Long Night Out At A Beverly Hills Restaurant, Dwayne Johnson Took Time To Greet Fans Properly

Dwayne Johnson Is Worth $800 Million

Currently, Dwayne Johnson is worth an estimated $800 million, according to Celebrity Net Worth. This undoubtedly makes the actor one of the wealthiest stars in Hollywood, and the site gave an excellent breakdown about how Johnson was able to drive his net worth up so high.

"That net worth includes what we believe is The Rock's 30-40% stake in Teremana Tequila and a current $2 billion conservative estimate valuation of the brand. In theory, The Rock could make over $1 billion from the tequila company. That would be more than he has ever made in his entire entertainment career. Outside of tequila, The Rock is one of the highest-paid entertainers on the planet. In a typical year he earns at least $100 million from his various film and endorsement endeavors," the site wrote as part of its breakdown.

Celebrity Net Worth also notes that Johnson has been able to pull down millions of dollars for his movies.

Johnson "earned $12.5 million for the 2003 movie The Rundown and $15 million for the 2004 movie Walking Tall. His per-movie upfront salary first topped $20 million with 2018's Skyscraper. He earned $43 million in 2013. He earned $65 million in 2015. Between June 2017 and June 2018, Dwayne Johnson earned $125 million, making him by far the highest paid actor on the planet," the site reports.

Clearly, the man knows how to make an insane amount of money, and this is especially true when it comes to how much he charges for a single post on Instagram.

Related: Dwayne Johnson Is Haunted By The Moment He Saved His Mom's Life

He Makes A Ton For An Instagram Post

"According to HopperHQ, Dwayne “The Rock” Johnson makes $1,712,000 per sponsored post on Instagram, making him the sixth-highest paid celebrity on the platform. The outlet confirms that as of this writing, he has more than 325 million followers on Instagram," Afrotech reports.

That's right, anytime that you see him plugging a major product, the man is collecting just north of $1.7 million for his efforts. Not bad for a single photo and a long-winded caption detailing the product.

For the most part, Johnson tends ot plug his own stuff. If you've followed him online for long enough, then you've likely been bombarded with posts about his tequila, his energy drinks, his collabs with Under Armour, and his movies. The man is a selling machine, and the companies that link up with him pay him a premium for his services.

Unbelievably, there are others out there who make more than that. Christian Ronaldo, for instance, can pull down well over $2 million to plug a brand.

Related: How Much Money Did Dwayne Johnson's Ex Dany Garcia Get From Their Divorce?

The next time you see Dwayne Johnson making a sponsored post, just know that he'll be making more money from that post then most people do in the span of a decade.

Next: Dwayne Johnson's Ballers Was Sued For $200 Million. Here's What Happened

11 Celebs Who Are Part Of Dwayne Johnson’s Hollywood Circle (6 He’d Never Let In)

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About The Author

Anthony Spencer (2214 Articles Published)

I’m lucky enough to write about film and television for a living, with some fun trivia sprinkled in, too. If you’re watching it, I’m writing about it, and having a great time doing so. Patiently waiting for the X-Men to enter the MCU and help take down Galactus!

More From Anthony Spencer

The Rock ranks as Instagram's 'most valuable star'

  • Published

Image source, Getty Images

Dwayne "The Rock" Johnson has topped Instagram's rich list as the celebrity thought to be able to charge more than any one else for a sponsored post.

The wrestler-turned-actor could charge advertisers more than $1m (£790,000) per post last year, according to the social media marketing firm Hopper HQ.

The Fast and Furious star knocked make-up entrepreneur Kylie Jenner off the top spot.

She has 182 million Instagram followers, while he has 187 million.

UK-based company Hopper HQ, which runs social media accounts on behalf of companies and individuals, published its first Instagram rich list in 2017.

The rankings and cost per post were arrived at after speaking with so-called social media "influencers" themselves, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge.

However, marketers tend to be secretive about how much they pay, or the posts may be part of a wider deal - as is often the case with A-list celebrities or sports stars - so the exact amounts are not known.

Other high value personalities on its list for 2019 included footballer Cristiano Ronaldo, who was worth $889,000 per post, and socialite Kim Kardashian West, who could charge $858,000.

Earlier this year, Dwayne "The Rock" Johnson was crowned by Forbes as the highest-paid actor in the world, having earned nearly $90m last year before tax.

Outside of his film work, the action star has a major commercial partnership with Under Armour, the US sports brand he signed with in 2016.

He has also been sponsored by tech giant Apple and the Norwegian bottled water brand Voss, in which he holds a stake.

Image source, Reuters

Image caption,

The Fast and Furious star knocked Kylie Jenner off the top spot

However, his current list of endorsement deals on Instagram appears surprisingly short.

Scrolling through his feed, aside from selfies of the muscle-bound actor working out, most of The Rock's recent posts promote his own Tequila brand, Teremana.

Other than that, his promotional posts are largely for new episodes of The Titans, an NBC TV series which he hosts, or films in which he stars, such as upcoming DC Comics feature Black Adam.

The 10 celebrities who can charge the most per Instagram post

1. Dwayne 'The Rock' Johnson, 187m followers - just over $1m per post

2. Kylie Jenner, 182m - $986,000 per post

3. Footballer Cristiano Ronaldo, 225m - $889,000 per post

4. Socialite Kim Kardashian, 176m - $858,000 per post

5. Pop star Ariana Grande, 191m - $853,000 per post

6. Actress and singer Selena Gomez, 180m - $848,000 per post

7. Pop star Beyoncé Knowles, 149m - $770,000 per post

8. Pop star Justin Bieber, 139m - $747,000 per post

9. Pop star Taylor Swift, 135m - $722,000 per post

10. Footballer Neymar da Silva Santos Junior, 139m - $704,000 per post

Source: Hopper HQ

"Dwayne 'The Rock' Johnson has had an incredible year as he continues to dominate Hollywood with blockbuster hits, including Fast & Furious and the second Jumanji film," said Mike Bandar, co-founder of Hopper HQ.

"It was particularly interesting to see the star rise in Instagram fame this year as he moved up six places in the list and overtook reigning champion Kylie Jenner."

In May, Forbes magazine removed reality TV star and cosmetics entrepreneur Kylie Jenner from its list of billionaires, accusing her family of inflating the value of her makeup business.

This year was the first time in four years in which a Jenner or Kardashian wasn't top of Hopper HQ's Instagram celebrity rich list.

Influencers must make clear an Instagram post is an advert if they were paid to publish it or received gifts in return.

However, some have been criticised for a lack of transparency.

How and how much do Ukrainian Instagram bloggers earn?

In 2021, Instagram attracted more than a billion users from all over the world, and continues to grow at a steady pace. Every day, 500 million people post 100 million photos and get 4 billion likes. It is the most popular social platform for everyone - consumers, marketers, businessmen, bloggers and influencers.

Instagram is a highly personalized and personal social network where people share their daily lives, experiences and “spy” on the lives of others. They talk about where they have been, what they have done, what successes they have achieved, etc. At the same time, brands are often mentioned in posts. Marketers appreciated the unobtrusive way of advertising and began to artificially interweave brand mentions in the publications of famous bloggers. This is how influencer marketing was born.

The Ukrainian Instagram audience has grown to 14 million users, of which more than 800 thousand are bloggers. These people have built a digital empire by capturing stories with one hand and promoting the latest trends with the other. Their opinion is authoritative for a wide audience and is rewarded with brand gifts, crazy fame, and, often, millions of dollars.

What brands pay for

Just a few years ago, few people took collaboration with bloggers seriously. Now they are successfully competing for marketing budgets with other advertising channels. According to market research, most brands spend 29% of your investment in advertising on Instagram.

True influencers have become popular and financially independent on social media without the slightest start-up capital thanks to original content and a wide audience. They talk about the latest trends in the field of various fields - fashion, travel, art. They are not only trusted, but also imitated. A Nielsen study found that friendly advice and the desire to imitate social media icons are 40% more likely to drive a purchase and 63% more memorable than other ad formats.

Bloggers brand posts and stories, make video ads. But just taking beautiful photos and tagging brands is not enough. Creating high-quality unobtrusive ads on Instagram has a fine line, and the audience is acutely aware. Such posts should look like the blogger does not advertise the product, but simply talks about his life and unobtrusively mentions the brand: he unpacks packages, shares his purchases, at the end supporting his story with a link, promotional code or information about the promotion. If ads flash too often on the page, subscribers can be lost.

Effective cooperation with bloggers is not only about converting ads into sales. The brand receives positive recommendations from opinion leaders, gains audience loyalty and attracts new customers.

Here are the most common types of cooperation:

  • post or story with a product or service review.
  • joint competitions, in which the brand is a sponsor and the blogger attracts an audience.
  • collaboration is a special project jointly with the brand, for example, a limited line of goods.
  • ambassadorship — the opinion leader becomes the official face of the company and promotes the brand philosophy to the masses. For example, Ukrainian blogger Alina Frendiy is an ambassador for Calvin Klein watches, sportswoman Daria Beloded is an ambassador for Mitsubishi in Ukraine.
  • events — live broadcast, service presentation or testing of a new product. Thus, the brand enhances its image, and the blogger creates a buzz around the event.

How much do Instagram bloggers earn?

Instagram pages are becoming a desirable platform for large advertisers. In 2020, American wrestler and actor Dwayne Johnson's Instagram account was the most expensive, with a single post worth $1,015 million.

Instagram, unlike YouTube, does not have a built-in monetization system, so influencers set the cost of services on their own. The price per post or story depends on many factors: popularity, the niche in which the blogger works, audience engagement, and the number of subscribers. The larger the audience, the more brands are willing to pay.

How many subscribers do you need to get in order for posts on Instagram to bring money?

Internet stars play in four leagues:

  • Nanobloggers — up to 5,000 subscribers (up to 10,000 in the US). The price for advertising is from $10 to $40, sometimes you can agree on barter.
  • Microbloggers - 10-100 thousand subscribers. Most bloggers in Ukraine are micro-influencers (55.4%) with between 5,000 and 20,000 followers. Ad prices range from $20 to $400.
  • Megabloggers work with an audience of 100,000 to 1 million subscribers. The cost of one publication can range from $120 to $3,000.
  • Millionaires - from 1 million subscribers and more. The cost of placing a post will cost from $1,500 and up.

Top 3 Ukrainian millionaires:

  • The leader of the top influential Ukrainian accounts in terms of the number of subscribers is Volodymyr Zelensky — 9.3 million.
  • In second place is the account of Dr. Komarovsky - 9.2 million subscribers.
  • Regina Todorenko closes the top three. Its audience totals 8.3 million people.

They are followed by Instagram pages of singers Ani Lorak (7 million), Svetlana Loboda (6. 8 million), Nastya Kamensky (5.3 million). The top ten is closed by the video blogger and musician Ivan Rudsky, aka Ivangai (3.9 million).

Every year there are more newcomers, the competition for attention intensifies. Promising young people become opinion leaders and pull an audience ready to purchase products and services following their recommendations. If in 2016 there were three micro-influencers per mega-influencer, then in 2019-m - already 10. There is still enough space for everyone, because the Internet audience is growing.

The size of the influence marketing market in Ukraine in 2020 amounted to UAH 336,800,000, according to a study by the non-profit organization IAB Ukraine. Compared to the US and UK markets, ours is still at the beginning of its journey.

Influencers do not like to disclose their income and publicly announce the cost of advertising. The price of authors with approximately the same audience differs significantly. In addition to the quality of the audience and reputation, pricing is influenced by several other factors - from the number, format and subject of posts to the brand name and size. The older (and more solvent) the audience, the higher the price.

Ukrainian mega-influencer Yan Gordienko, known under the nickname YanGo, has gathered an audience of 3.3 million subscribers and considers his activity a business. On average, his fee is $6,500 per post. He collaborates with Nike, Apple, BMW and Calvin Klein.

A series of stories from Instagram blogger Masha Tymoshenko with an audience of 676,000 people will cost about UAH 20,000. Her posts mention clothing manufacturers and international beauty brands like Nashi Argan, Clinique and Bourjois.

Anna Pogribnyak earns $2,000-3,000 a month, having gathered an audience of 88.4 thousand subscribers. She promotes the brands Loreal Paris, Huawei, Chanel, Adidas, Puma and Lacoste.

The fees of Ukrainian millionaire bloggers range from $1,000 to $2,500 per post, media stars - up to $5,000.

As you can see, the popularity of bloggers brings a lot of money, considering that the average salary in Ukraine is $400.

Only fair play

The audience is the most valuable asset of any influencer. Advertisers, in addition to the number of subscribers, are interested in their quality. Likes, comments, reactions, reposts, saved posts and video views - all this increases the engagement of the audience, and therefore the value of the blogger in the influencer marketing market.

Gaining hundreds of thousands of subscribers is easy: you can buy them on the stock exchange, create bots, or lure them with pranks. To get promoted faster and easier, there are a large number of schemes and methods: mass following, mass liking, giveaway, etc.

Giveaway is the fastest and cheapest way to get a large army of subscribers who love gifts from the sky. However, having a low-quality audience, it is unlikely that large brands will contact you with an offer to advertise goods and services.

It is worth noting that 38% of Ukrainian millionaire bloggers are giveaways, and 32% buy likes and comments to promote their page and increase their earnings.

But by 2021, all schemes have long been exposed. They violate the rules of instagram, and for their use the account can be blocked. There are many services for checking bloggers, with the help of which an advertiser can track the dynamics of subscriptions, measure the activity and engagement of subscribers.

Therefore, the surest way is to honestly and painstakingly gather a really interested audience around you.

How to promote instagram to start earning?

  • Find your niche. Choose a topic that is of sufficient interest to you and your target audience. Perhaps you are an expert in some area and have something to share. For example, in our country the most popular category is beauty, fashion and lifestyle. It employs 38. 1% of influencers.
  • Start with people you already know. Ask friends, family, colleagues and clients to follow your account. To make it easier for people to find your profile, include a link on your website or in your email signature.
  • Expand your audience. Subscribe to people, specialists or companies from your city with whom you would like to cooperate.
  • Use hashtags. Hashtags will help people who search for a specific topic find your account. Add hashtags to your posts and stories to increase their chances of appearing in search results and thus attract your audience. Catch the most popular Instagram hashtags of 2021: #love #instagood, #fashion, #photooftheday #art, #photography, #beautiful, #picoftheday, #happy, #cute.
  • Use targeted advertising and bloggers to promote. Pay attention to micro-influencers: they can often bring in more people of interest than top bloggers. The main thing is to ask for statistics to analyze their audience.

Beginning bloggers grow best. This is due to the fact that at the very beginning it is relatively easy to gain subscribers.

When your audience reaches 3 thousand subscribers, you can already start earning, for example, on the BloggerMall exchange. To do this, just register on the website https://www.bloggermall.com.ua/ and receive interesting offers from employers. We wish you good luck in promoting your personal brand!

How much to charge for advertising on Instagram

Today, in the accounts of Instagram bloggers, you can find ads from both start-up startups and large corporations. The price tag for one advertising post can vary from several hundred to several million dollars. Such a huge price range challenges all influencers in assessing the fair value of their services. We offer you to figure out how much to charge for advertising on Instagram, and on what factors the cost depends.

What you can get money for on Instagram

Influencer marketing continues to gain momentum. About 7 out of 10 users rely on the opinion of bloggers when making a decision. Influencers allow you to establish closer contact with the audience, drive huge streams of payback Internet traffic and improve sales.

Using these market trends and having an active audience on Instagram, you can earn money by promoting brands and their products. There are several options for earning:

  • sponsored publications;
  • affiliate marketing.

Let's consider each of them in more detail.

Sponsored post or story

Sponsored posts are one of the most popular ways to make money on Instagram. Advertising with bloggers shows amazing cases, so brands of all calibers are looking to partner with influencers. And not only millionaire bloggers are in demand. Brands also turn to micro-influencers with up to 50K followers for advertising.

The task of the influencer in this case is to create and place high-quality advertising content in their account. The format of a sponsored post can be anything, from a simple photo with a product and a mention of the brand, as if by chance, to a full review.

Collaboration is based on individual advertising agreements between the brand and the account holder. The influencer chooses the cost of placing an advertising post independently based on several key parameters:

  • volume of subscribers;
  • audience engagement;
  • demand.

Often, two more unpredictable concepts influence the cost - the blogger's personal desires and the ability to sell to his audience.

In determining the cost of an advertising post, a lot also depends on the format of advertising, the scale of the influencer, the brand budget, and product features. As a rule, the more difficult it is to advertise a product and the more time it takes to create content, the higher the cost of placing a sponsored post.

Affiliate marketing

Affiliate marketing involves earning a certain commission on the sale of partner products, attracting new customers. The task of the influencer in this case is to conduct a review, talk about the benefits of the product and add a referral link or a promo code for the purchase to the description. If users like the recommendation, they go to the partner's website and make a purchase, the blogger will receive a certain commission from the funds they spend.

Affiliate marketing has more flexibility than sponsored publications. A blogger can decide for himself what format of publications to choose, what, how, and when to write, but earnings also depend solely on the actions of the influencer himself. Working according to this scheme, it is important to choose the right products on offer so that they are ideally suited to your target audience.

Assess the quality of the audience

When a brand pays you to post, it is actually buying views, likes, clicks from your target audience. And you have to be honest with the advertiser about what response you can offer. Selling your influence without actually having it is a recipe for disaster.

Therefore, before setting a price tag, you should definitely evaluate the quality of your audience. Detailed account audience analytics can be done from trendHERO .

The service allows:

  • to find out the demographics of subscribers;
  • compare the interests of your audience with the values ​​of the brand;
  • see how the number of subscribers grows;
  • calculate the audience engagement indicator;
  • Check your account for bots.


Advertisers now value quality over quantity. Nobody wants to overpay for bots in subscribers and “dead” souls, so before cooperation, you should definitely check the quality of your account. So, if necessary, you can increase the level of audience engagement, clean your account from bots, and avoid being blacklisted by unscrupulous bloggers.

Please note that advertisers can get detailed profile statistics without you. Therefore, it makes no sense to hide cheated activity and subscribers.

How to calculate how much to charge for advertising?

The price of advertising depends on many factors:

  • format;
  • the quality and quantity of the audience;
  • brand budget;
  • influencer requests.

There is no single magic calculation formula suitable for everyone. Therefore, below we suggest that you familiarize yourself with several different ways to determine the cost of advertising on Instagram.

Pay by the hour

Pay by the hour is a good option for aspiring influencers who don't yet have a huge following but already know they can create quality content.

This is also a good option for those who post content that requires a lot more skill than just creating a photo or video. For example, if you conduct a full product review for your publications, apply technical editing skills, use special effects, drones, then it is logical that you should receive monetary compensation for your efforts and time spent.

How much a blogger will charge for advertising in this case can be calculated using the following formula:

  • Hourly rate * number of hours spent on content production + any additional costs.

Calculation example for creating a sponsored post at an hourly rate of $50:

  • 30 minutes to research the brand and competitors;
  • 60 minutes to generate a publication idea and determine creative direction;
  • 45 minutes for product photography;
  • 60 minutes for photo editing and retouching;
  • 15 minutes to publish the material and write a signature to the post.

Total: 3.5 hours to create a publication is $175 to pay.

Additional expenses may be the cost of the necessary props, the cost of paying for the work of an assistant, travel and other expenses that the blogger incurred to create high-quality content.

When invoicing, be sure to include all hours spent, from the time it takes to generate an idea. As for the additional costs, then everything is individual. For example, some even include in the price the travel time and the money spent on gasoline and the purchase of props. Others are frivolous about such calculations and perform minor duties just like that.

It's worth mentioning right off the bat that not all brands may like the idea of ​​paying an hourly rate. In some cases, you will have to calculate in advance how long it will take you to produce in order to quote a fixed fee. Of course, it may take you longer to create content than you planned, or you may be able to complete it much earlier. But knowing the estimated cost, companies can plan costs.

Calculation of payment by engagement

The brand wants to get views, new loyal customers, likes and comments from cooperation. Logically, it makes sense to charge for the actual engagement of users under a post. This option will be attractive for those who do not want to keep track of every second spent on the project, and are confident in the quality of their audience and their influence.

But it is important to understand that there is a certain relationship between the number of subscribers and engagement. As a rule, the more followers, the less engagement on the account. This is due to many factors, including the fact that subscribers believe that if there are more than 30K+ likes on a post, then you don’t need them anymore.

To calculate how much a blogger should charge for advertising, taking into account engagement, follow the following scheme:

  1. Calculate the average number of likes per post. For calculation it is recommended to take into account the last 12 posts. Output the total number of likes and divide by 12.
  2. Determine the average number of likes by counting all the comments under the last 12 posts and dividing the number by the number of posts.
  3. Calculate the average number of activities per post by adding the average number of likes and comments.

Next, you can determine for yourself the optimal cost for one user activity and calculate how much it will cost to place a post with you.

For example:

  • average number of likes under posts 3000;
  • average number of comments 75;
  • total user activity under post 3075,
  • selected price per activity $0.1.

Total: posting will cost $307.5 (3075 x 0.1).

You can automatically calculate engagement and get a lot of other useful statistical information about your profile through trendHERO.

Because comments require more effort from users, you can set separate fees for likes and comments if you wish. Remember also that brands always like to get more than they planned. Offer a discount, several posts instead of one, additional content with a product as a courtesy.

Payment by CPM

The third option is to calculate the cost of advertising by CPM. CPM (abbr. from Cost per mille) is a marketing term that shows the cost per thousand impressions or subscribers, taking into account their engagement.

To calculate your CPM payment, follow a few simple steps.

Step 1: Calculate Engagement

First of all, you need to calculate the level of engagement on your account. For this you need:

  1. Add up the average number of likes and comments per post.
  2. Divide the resulting value by the number of followers on the account and multiply by 100%.

Average cost of payment for 1000 impressions difference depending on the level of engagement of subscribers:

  • 1.5-3% participation - 5 USD;
  • 3-5% - 7 USD;
  • 5-8% - 10 USD;
  • > 8% - 15 USD.
Step 2: Followers Count

Next, divide the number of followers by 1000. For example, if you have 250K followers in your account, then the CPM value of the formula will be 250.

Step 3: CPM calculation

Now all that remains is to substitute the obtained values ​​into the formula and make the calculations:

  • Advertising price = CPM value by engagement level x per subscriber rate.

For example, let's take an account with 25K followers and engagement of 3-5%. The calculations for it will look like this:

  • 7 USD x 25 = 175 USD per post.

Brands also often use pay per 1000 impressions. To calculate the CPM in this case, you should:

  1. Take the average number of impressions a post gets and divide by 1000.
  2. Multiply the resulting value by the cost per impression. The average cost is 20 USD, which formally means 2 cents per impression.

Calculation example for an account where 20000 is the average number of impressions: (20000/1000) x 20 = 20 x 20 = 400 USD.

As a rule, the engagement and impressions for Stories and regular posts are different. Therefore, for each specific ad format, you should display its own cost. Sometimes the cost of placement may be intentionally increased compared to the base rate. For example, if it takes many times more time and skills to create an advertising publication for all brand requirements than for a regular one.

Other methods

There are several other ways to determine the optimal cost of advertising in your account. The methods below do not require special calculations, but make it easy to navigate the market situation.

Use the calculator

You can use online calculators to calculate the cost of a sponsored post. It is convenient, simple and does not require much time. But you have to trust the average formula derived by professionals.

For example, the mafluence.com service allows you to calculate the cost of advertising based on the number of subscribers, their activity, engagement level, and many other factors. To make a calculation, you only need to specify a nickname.

The calculator from influencermarketinghub.com works in much the same way. With it, you can also calculate the approximate cost of advertising based on the number of subscribers, their involvement, and some other statistics by entering only the account name in the appropriate line.

Monitor competitors

You can determine the approximate cost per post by analyzing competitors. You can find out the cost of placing an advertising post directly, for example, by asking the owner of another account, or by searching for prices in chats and customer groups, on advertising exchanges.

Knowing the cost of advertising in accounts like yours, you can also create competitive offers for advertisers by offering discounts or slightly more material for the same cost.

Specify the budget of the brand

Any negotiations on cooperation should begin with the clarification of the customer's budget. Of course, you should already have your own minimum bar calculated, below which you would not cooperate. But it’s still worth considering the brand’s budget.

Knowing the brand's budget, you can act in several scenarios:

  1. Develop an offer based on the brand's needs and budget.
  2. Reduce the time spent on creating content and thereby reduce the cost of advertising for the brand.
  3. Get more than originally planned if the customer's budget is more than the standard cost of placement in your account.

It may also happen that the applied brand does not have an advertising budget. Of course, unpaid work does not pay bills, but sometimes it is worth accepting such offers. Especially if you need experience and feedback.

Some brands offer barter cooperation, interesting collaborations, and are ready to provide free copies of their products in exchange for publication. And although such cooperation will be less profitable from a financial point of view, it can still be useful both for gaining experience and for establishing connections.

In calculating the cost of advertising, everything is very individual. All influencers are at different levels, have their own strengths and weaknesses, and produce content of varying quality. The final cost of placement can be determined only by you. After all, only you know for sure how subscribers trust you, how long it takes to create high-quality content, and how real the activity in the profile is.


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