How to get good instagram pics


How to Take Good Instagram Photos: 5 Tips to Try Now

When Instagram first began in 2010, smartphone cameras were still lacking in features and quality. Instagram photos were taken with the in-app camera and on today’s screens, those old posts look blurry and pixelated. Now, the feed is a mix of smartphone photos and professionally processed photos. The smartphone camera is good enough now that it’s possible to use it on the fly and some won’t even know the difference.

If you’re looking to learn how to take Instagram photos or improve your Instagram photography skills, then this article is for you. Small businesses are not always able to hire a professional photographer so the next best thing is to understand some basic photography principles and learn what actually drives engagement on Instagram.

Instagram photo tips

This is a general guide to taking good photos for Instagram with your smartphone. If you’re looking to expand your photographic skill set even further after mastering these tips, check out phone model-specific guides or in-depth photo skills work through course platforms like Lynda, Coursera and Skillshare host classes. There are also plenty of lists where free photography lessons are compiled.

1. Understand light

Light is one of the biggest photography factors. Too much light and your subject looks washed out. Too little and the dark photo doesn’t grab your audience’s attention. When you’re doing brand photography, you want to understand how light affects the location you usually shoot in.

For example, if you’re in a restaurant, note when and where the sun comes in.

  • Are certain windows more favorable than others?
  • Does the afternoon sun make everything too bright?
  • Where are the artificial lights and do they cast unfavorable spotlights on a table?

Early morning and sunset sun usually tend to cast the softest glow. An afternoon sun’s harsh rays often blow out a photo’s white parts. If you know how the sun and lights behave in your space, then it’ll be easier to plan the photo shoot.

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A post shared by Jojotastic 🌲 PNW cabin decor (@jojotastic)

In this example, the photographer uses the sheer curtains to diffuse the incoming light. The result is a well-lit photograph with no harsh sun.

For smartphones, it pays to be patient with your camera. Take a few minutes to tap on different focus areas to see how light and shadows change. Use the slider to adjust the brightness.

Tip: Take a photo of the same subject, angle and scene throughout the day so you become familiar with the lighting that’s available to you. It may be that you’ll need to have food ready to photograph hours before any foodservice because that’s when the best light is. Be creative with simple hacks to solve typical photography problems: if you need to highlight some shadows, use a white poster board to bounce the light.

2. Add layers to create interest

While a simple, minimalistic look is always en vogue, switch up your photos by adding layers. This means mixing in different textures and having a foreground and/or background. You’ll still have a subject in focus but layers add interest and guide the viewer to your subject.

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A post shared by Jenn Chen (@thejennchen)

In the above example, an empty glass was used on the right side to blur some of the image. Your eye moves instinctually to the left to focus on the coffee and then to the right to the vase’s elements.

Some smartphones have portrait mode available to you so you can easily create some depth in your photos. If you have complicated backgrounds, it may be better to focus on your subject and blur the background.

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A post shared by Smitten Ice Cream (@smittenicecream)

In this example, the ice cream and cone are in center focus while the person behind is blurred. There is just enough of an in-focus and blur contrast for you to understand everything that is going on in the photo at a first glance.

Tip: Instead of a straight-on shot, add a leaf on the side of your lens or duck behind a larger structure. Taking photos through a window so some reflections are in the foreground can also be fun. You’ll need to tap on your phone screen to change the different focal points, so try it out and experiment with how it affects your resulting pictures.

3. Use continuous burst for action shots

When you’re at an event and you need to snag some photos, don’t just take one or two. In event photography, you want a high amount of photos to choose from. Why? You’re always bound to catch someone in a mid-talking expression, eyes at half-mast or some strange combo of the two.

To combat this, set up your shot with the desired composition and light, then utilize continuous burst mode to capture multiple images in a short amount of time. You can sort through them later to find the best one.

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A post shared by Jenn Chen (@thejennchen)

Here, multiple shots were taken in a row for various stages of pouring the latte. This way, you don’t have to worry about having only one chance to get the perfect shot, you can review later to find which one is the best photo out of the set.

Tip: Don’t get discouraged by how many action shots you’ll need to take before finding the perfect one. Even the most seasoned pro event photographer may deliver only 10% of the shots that were taken.

4. Utilize rule of thirds & white space

In photography principles, the rule of thirds is a composition guide. Divide up your frame in three evenly spaced vertical lines and three evenly-spaced horizontal lines. You’ll end up with nine-part grid. Where the lines intersect are where subjects in focus can be placed. This is an alternative to the perfectly centered shot.

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A post shared by Jenn Chen (@thejennchen)

The above photo has the subject (croissants) lying right on top of the lower right intersection.

For some photos, you may really want to isolate your subject. In that case, using the rule of thirds in combination with white space would create a powerful result.

Tip: Your phone’s camera may have these gridlines available for you while you’re taking the shot. Having these overlaid will help you place your subject at the gridlines.

5. Mix up your angles

We previously mentioned the gridlines before, which help you line up your shots. These are also useful for creating angles.

For the perfect overhead shot or interior shot, match the gridlines up so that your photo elements are parallel. What does this mean? The tables or walls should be parallel in your photo to the camera’s gridlines.

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A post shared by Jenn Chen (@thejennchen)

The shot above lines the edges of the cup so that they’re perfectly vertical. This gives the viewer a nice sight line straight to the subject.

And now that we suggested lining up, don’t be afraid to mix it up! Before taking the shot, step back and examine it from various angles. Sometimes the straight-on shot isn’t the most interesting. If you’re going to try a new angle, make sure you make it deliberately not parallel to the gridlines. Having it only slightly off will only be bothersome.

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

For this photo, Fenty took a top angle approach to include the different colors. If it was taken from the side, some of the product would’ve been hidden. If it was taken from the top, we wouldn’t be able to see what the packaging looks like.

Tip: Some smartphone cameras have a middle crosshair that appears when you’re taking an overhead shot. Use this to guarantee a perfectly lined up shot from above.

Analyze your Instagram photos that get the most likes

Before you go off snapping photos on your phone for your brand, sit back down for some analytics. It won’t do you any good to put time into taking good photos if you don’t know what photos your audience likes.

To combat this, there are two data sources you should consider: your current posts and your competitor’s or industry’s posts.

Use Sprout Social’s Instagram report or similar analytics to find the most engaging posts. See if there are any similarities between them. Were there people in the frame? Was natural light involved? Was it perfectly symmetrical? Now that you’ve looked at these photos, you’ll have a better idea of what resonates with your audience.

Write down some image notes and screenshot the best photos. This will serve as part of your brand identity guide. Keeping a cohesive identity on Instagram helps you stand out from the noise.

Next, examine what your competitor and the rest of the industry is doing with a competitor analysis. What types of photos are being published and highly engaged with? Are they different from the ones you currently have?

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A post shared by Glossier (@glossier)

Don’t be afraid to branch out from only photos, either. Graphics, text overlays and screenshots are all utilized by brands to add a more casual element to their accounts.

Once you’ve implemented some of the photography tips above, come back around to your Instagram account analytics. Check and see if the top posts have changed in type or if you’re seeing an overall lift in engagement with the incorporated tips.

There are always fresh ideas in the photography world so we’ll leave you with a final tip: follow inspiring brands and photographers. Mix your feed up so that you’re not constantly seeing the same types of posts that might propel you to set up similar shots. Ignore the herd mentality and begin to pave your own path in brand identity. Now go out and take some fresh photos!

How to Take Good Instagram Photos: A Step-by-Step Guide

Remember the first mobile phone cameras? And the grainy, blurry, low-quality photos they produced?

Well, these days phone photography is capable of some pretty impressive feats. Plus, unlike that bulky DSLR that you haul out for vacations, it’s always at hand.

Learning how to take incredible shots using only your phone is the best way to stand out and build a strong presence on Instagram.

In this post, you’ll learn how to take good Instagram photos using only your phone, and some Instagram picture ideas to inspire your feed.

How to take good Instagram photos on your phone

Learning how to take good photos on your phone requires understanding some basic principles of composition and lighting, and honing your own instincts as a photographer. You just need to follow a few simple rules.

Step 1: Use natural light

Lighting is the foundation of a good photo. Understanding how to use light is the first and most important rule of getting great photos using only your phone.

Avoid using your flash in favor of natural light, which creates photos that are richer and brighter.

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A post shared by LIZ (@really_really_lizzy)

A flash can flatten out your photo and wash out your subject. If you can’t shoot outdoors,  take photos near windows or in well-lit rooms. Even at night, it’s preferable to find sources of ambient light, like street lamps and store windows.

Step 2: Don’t overexpose your images

You can brighten up a photo that’s too dark with editing tools, but there’s nothing that can fix a photo that’s overexposed.

Prevent overexposure by adjusting the lighting on your screen: tap and slide your finger up or down to adjust exposure.

Another way to prevent overexposure is by tapping your finger on the brightest part of the frame (in the case above, it would be the windows) to adjust the lighting before snapping your photo.

Step 3: Shoot at the right time

There’s a reason photographers love golden hour. This time of day, when the sun is low on the horizon, makes every photo more beautiful. It’s nature’s Instagram filter.

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A post shared by Peter Yan (@yantastic)

If you’re shooting at midday, clouds are your friend. It’s hard to get a good shot under direct sunlight, which can be harsh in photos.

Clouds diffuse the light from the sun and create a softer, more flattering effect.

Step 4: Follow the rule of thirds

Composition refers to the arrangement of a photo: the shapes, textures, colors and other elements that make up your images.

The rule of thirds is one of the most well-known composition principles, and refers to a simple method of balancing your image. It divides an image into a 3×3 grid, and aligns the subjects or objects in a photo along the grid lines to create balance.

For instance, you can center your photo:

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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)

But you can also achieve a pleasing effect with “balanced asymmetry”, where the subject is off-center but balanced out by another object. In this case, the flowers are arranged in the lower-right area of the photo, and are balanced by the sun in the top-left corner.

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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)

Pro tip: Turn on the gridlines for your phone camera in settings, and use them to practice aligning your photos.

Step 5: Consider your viewpoint

When you take a photo on your phone, you probably hold it up around eye level and snap, right? That’s what everyone else does, too. Resist this natural tendency if you want to take interesting, unexpected photos.

Taking photos from a different vantage point will provide fresh perspectives, even when it comes to a familiar place or subject. Try shooting from above or below, crouching low to the ground, or scaling a wall (if you’re feeling ambitious).

Don’t break your leg in pursuit of the perfect shot, but challenge yourself to see things from a new perspective.

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A post shared by demi adejuyigbe (@electrolemon)

Step 6: Frame your subject

Leaving space around the focal point of your photo can add more visual interest than zooming in. Sometimes you get a surprising detail that makes the photo even better, like the moon high in the sky of this photo:

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A post shared by nicole wong 〰 (@tokyo_to)

Unlike a camera with an adjustable lens, your phone camera “zooms in” by shrinking your field of view. In effect, you are just pre-cropping your image. This can limit your options for editing later, and you might miss interesting details, so avoid doing it.

Instead, just tap your photo subject or focal point to focus the camera.

If you want to give yourself even more options, you can buy an external lens that fits on to your phone.

Step 7: Draw the viewer’s eye

In photography, “leading lines” are lines that run through your image that draw the eye and add depth. These might be roads, buildings, or natural elements like trees and waves.

Keep an eye out for leading lines and use them to add motion or purpose to your photo.

You can use leading lines to direct the viewer’s gaze to your subject, as in this shot:

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A post shared by Daichi Sawada (@daiicii)

Step 8: Add depth

It’s easy to focus solely on the subject of your photo, whether that’s a person or a handsome slice of pizza. But photos that include layers, with patterns or objects in the background as well as the foreground, are naturally interesting because they offer more depth.

This photo, rather than just cropping tightly on the flowers, also includes the railing behind them, a tree beyond that, and then a sunset and horizon. Each layer of the photo offers something to look at, drawing you in.

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A post shared by ALICE GAO (@alice_gao)

Step 9: Don’t forget to get creative

Some photos on Instagram are so popular that they become cliches, inspiring an entire Instagram account dedicated to repeat images. Don’t get so caught up in Instagram photo trends that you lose your creativity.

You want to stand out from other brands on Instagram, so always challenge yourself to find a fresh angle on a common subject. This will also help you establish a distinctive and memorable brand identity.

Watch this video for even more tips on how to take good Instagram photos on your phone:

10 Instagram picture ideas

Now that you understand the principles of photography, let’s talk about subjects.

There are certain subjects and themes that perform well on Instagram because they offer wide appeal and tons of visual interest. Take note, because posting engaging content boosts your visibility on Instagram.

Here are a few Instagram photography ideas to consider:

1. Symmetry

Symmetry is pleasing to the eye, whether it appears in nature (Chris Hemsworth’s face) or the man-made world (the Royal Hawaiian Hotel). Symmetrical composition often enhances a subject that might not be exciting otherwise.

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A post shared by ALICE GAO (@alice_gao)

You can also break up your symmetry to add interest. In this photo, the bridge creates vertical symmetry while the trees and sunlight break it up.

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A post shared by scottcbakken (@scottcbakken)

2.

Patterns

Our brains also love patterns. Some Instagram accounts have even amassed huge followings by documenting beautiful patterns, like I Have This Thing With Floors.

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A post shared by I Have This Thing With Floors (@ihavethisthingwithfloors)

Our universal love of patterns also explains the viral appeal of Japanese artist Yayoi Kusama’s mirror rooms, which create infinitely repeating patterns of simple shapes and colors:

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A post shared by USA TODAY Travel (@usatodaytravel)

Look around yourself for inspiration. Architecture, design and nature are all sources of mesmerizing patterns.

3. Vibrant colors

Minimalism and neutrals are trendy, but sometimes you just crave a pop of color. Bright, rich colors make us happy and give us energy. And when it comes to Instagram photography, they make a big impact on a small screen.

They can even make a plain high-rise building look beautiful:

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A post shared by Zebraclub (@zebraclubvan)

4. Humor

If you want to be depressed about the state of the world, go to Twitter.

Instagram is a happy place, which means humor plays well here. Especially in contrast to the perfectly composed and edited photos that proliferate on the platform. Funny photos are a breath of fresh air for your audience, and they show that you don’t take this whole thing too seriously.

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A post shared by Caroline Cala Donofrio (@carolinecala)

5. Candid action

Capturing your subject in motion is tough, which is what makes it so impressive. A compelling action shot is exciting and arresting. It turns even an ordinary subject into something lovely:

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A post shared by stella blackmon (@stella.blackmon)

You don’t always need to strive for perfection either. Sometimes a little blurred movement adds an artistic, dreamy touch:

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A post shared by Valley Buds Flower Farm (@valleybudsflowerfarm)

When taking action photos, take multiple options to increase your odds of an amazing shot. You can use burst mode (by holding down your camera button) to capture 10 photos per second.

6. Detail shots

A sharp focus on an unexpected or interesting detail can be attention-grabbing, especially in a feed full of busy, dynamic photos. It’s like a palate cleanser, offering a sense of stillness and calm.

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A post shared by Truvelle | For modern brides (@truvellebridal)

Using Instagram editing tools like vignette (dimming the edges of your photo) or tile shift (which creates a soft blur around your focal point) can enhance detail photos.

Take your photo from a close distance to preserve quality. Shooting from far away and cropping lowers the image resolution, leading to grainy, lackluster photos that damage your brand. Make sure you’re uploading images that are sized for Instagram.

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A post shared by Caroline Cala Donofrio (@carolinecala)

7. Captivating backgrounds

This is a simple technique, but it works: take advantage of an awesome background! It’s the reason you always want to take a selfie in a restaurant bathroom with killer wallpaper. People curate good photo walls for a reason.

The more creative your background, the better. As in this example, a gorgeous background can be the perfect complement to a product post.

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A post shared by Charlie & Lee (@charlieandlee)

8. Animals

Some things are true, even if we don’t really understand why. Yawning is contagious. Light is both a particle and a wave. Instagram photos are better if there’s a cute animal in them.

It would be fair to say this is the cheapest trick in the book. But if you have an adorable pup at your disposable (or, just putting this out into the universe, a miniature pony) it would be a mistake not to use them.

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A post shared by Kaia & Nicol 🇨🇦 (@whereskaia)

9. Food

Did your mom ever tell you that your eyes were bigger than your stomach? Nowhere is that more true than Instagram, where we can’t get enough of food photography.

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A post shared by Great White (@greatwhitevenice)

The secret to an excellent food photo? Shoot from above, take advantage of photogenic surroundings, and use natural light. The last one is especially important, because the people eating next to you definitely don’t want to be interrupted by your flash.

10. People

Research has found that people love looking at faces on Instagram (hello once again to Chris Hemsworth). In fact, photos with people get up to 38% more likes than photos without.

To take a stunning portrait, follow the principles above: use natural light, choose an appealing background, and explore shooting from different angles to capture a more interesting shot. Some phones even include a portrait mode, which will optimize lighting and focus.

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A post shared by Tidal Magazine (@tidalmag)

Now that you know how to take amazing photos using your phone, learn how to edit them using our step-by-step guide, or watch this video tutorial that walks you through the foundations of how to edit your photos for Instagram using Adobe Lightroom on your phone:

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish photos directly to Instagram, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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How to take cool photos for Instagram*

InstagramProduct belongs to an organization recognized as extremist in the Russian Federation. remains a social network about beautiful photos, so you can't do without good shots. Amplifer support manager and InstagramProduct belongs to an organization recognized as extremist in the Russian Federation.-blogger Anastasia Chernykh has already told how to blog in InstagramProduct belongs to an organization recognized as extremist in the Russian Federation., and now explains how to learn how to make cool photos, find your style and make publications more attractive.

Learn the basics

You don't have to use a camera to take beautiful photos for Instagram* - your phone's camera will often suffice. But getting basic knowledge about photography is still worth it.

First, get familiar with the basic concepts:

  • Exposure is the amount of light that hits the camera matrix. The exposure determines the brightness of objects in the frame.
  • Composition is the arrangement of objects in a photograph.
  • White balance is the color tone that reflects the lighting and temperature of the image.
  • Contrast is defined as the ratio of the brightness of the lightest area of ​​the image to the darkest.
  • Saturation is the intensity of the color in the photo and how rich and vibrant the photo looks.

This knowledge will help you avoid mistakes at the very beginning.

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Study the composition of the shot

Composition is the arrangement of objects in the photograph, which helps to make the frame harmonious and interesting. If you are not going to do photography professionally, then basic knowledge will be enough for you. I'll tell you about two options for the arrangement of objects in the frame that I use:

Rule of thirds . Divide the frame into 3 equal parts horizontally and vertically so that the main objects are located at or along the intersections of the lines.

The subject is at the intersection of lines

Diagonal rule . Draw a diagonal from one corner of the photo to the other. The diagonal from the lower left corner to the upper right is more "calm" and is called descending , and the opposite, from the lower right corner to the upper left - ascending , it is more "active".

An example of a composition with a descending diagonal

This means that if you place objects along an ascending diagonal, the frame will be more dynamic, and if you place it diagonally downward, it will be harmonious and peaceful.

An example of a composition with an ascending diagonal

You can turn on the grid in the camera settings on your smartphone - turn it on and it will be easier to deal with the composition.

Shoot in good light

A photo in good light is good for an avatar - it's an important part of your profile. Light is the basis of everything. When it is good, the photo does not require additional processing.

Good lighting on the left vs bad on the right

For beginner photographers, daylight will be a real help and will do most of the work - the frame will be rich, with natural light and shadows.

In winter it is better to take pictures from 10 am to 3 pm in clear weather, and in summer there is much more time - suitable light from 7 am to 9 pm. These recommendations are suitable for most residents of the European part of Russia.

Photographers have the concept of "golden hour" (Golden Hour) - this is the hour after sunrise and the hour before sunset. At this time, the light is soft and especially suitable for shooting.

Photos taken during the golden hour

Important: You can shoot during the daytime and when there is no sun. Moreover, taking pictures in bright sunny weather is much more difficult than in cloudy weather - extra shadows and sharpness appear.

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Get the most out of your phone

Often your smartphone can do more than you think - be sure to explore the camera's settings and features and see what it has to offer. Portrait mode, stabilization, optical zoom, reticle or HDR will all help you when shooting.

For example, HDR is available on almost all smartphones - it creates several frames with different exposures and combines them into one shot, so the photo is clearer and more contrasty.

On the left is a photo without HDR, on the right is with HDR

Be sure to wipe the camera before shooting - such a trifle, but the frame will definitely be better 🙂

Do not forget about processing applications make the picture better, keeping the picture natural. The main thing here is not to overdo it with filters - do not use filters to the maximum and do not go away from natural colors.

We have compiled a selection of apps for beautiful photos in Stories.

And to decorate your photo, try using apps to create beautiful "Stories" in InstagramThe product belongs to an organization recognized as extremist in the Russian Federation.

Applications help you correct light, remove excess, make your photo brighter, emphasize details and bring frames to a unified style. Here are my favorite apps and why:

VSCO is the most popular and easiest photo editing app. It has 15 free and more than 100 paid filters, you can edit the exposure, contrast, sharpness, saturation, add graininess.

Snapseed is a simple application for editing basic parameters with filters ("styles"). From interesting:

  • Photo enlargement function that "enlarges" the picture to the desired size.
  • Spot correction removes unwanted objects from a photo. For example, you can remove wires from a photo.
  • HDR adds this effect to the finished photo
  • Double exposure combines multiple exposures into one for an unusual effect.

Lightroom is one of the coolest applications for light and color correction, which spoils the quality of the source the least. There are curves for editing here - they help distribute the brightness of each pixel in the photo.

In Photoshop Fix , you can not only edit light, colors, brightness, temperature, but also remove unnecessary details from photos using the Recovery tools.

Here you can choose point restoration or the stamp function - in the first case, you just need to swipe over the object and the program will delete it for you, and in the second case, you yourself choose from which part of the photo you will take the part for replacement.

Also in this application there is a Liquify function that will help you adjust the shape of objects and add volume. Do not abuse, please - real photos always look more interesting than retouched ones to the ideal.

Removing silhouettes of people in the background in Photoshop Fix

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Shape your style

It is very important to find your style, then your photos will catchy. Think about what profiles you enjoy looking at? Through which photos would you like to present yourself? What do you like to photograph?

And go in search of inspiration in InstagramThe product belongs to an organization recognized as extremist in the Russian Federation. and Pinterest - find a few blogs whose style is close to you, save photos and take note of interesting ideas. Then try to repeat and turn on your fantasy. You should not get an exact copy, because each author brings something of his own to the frame 🙂

For example, I really like the profiles snova_nastia, vicky_od, kate_voina - sometimes I take note of ideas for a photo from them.

Publications snova_nastia

Another way to develop your style is to shoot everything that seems beautiful to you. Take 10-15 frames, process them and evaluate the result. What photos came out? What color is dominant? Is it possible to group them and get a beautiful picture?

Through the search for inspiration and daily practice, you will find what you can call your style 🙂

Don't be shy

Nowadays, a person photographing food, the city or himself does not surprise anyone. There is nothing like stopping, taking a picture, setting the timer on your phone, or asking passers-by to take a picture of you.

Get ready to experiment and look for unusual angles in pursuit of a beautiful photo.

Feel free to ask friends or passers-by to take a photo. The main thing is to explain what you want to see in the frame - then everyone will be satisfied.

Make a variety of content

Try different styles and don't get stuck on one thing - shoot portraits, food layouts, selfies, architecture, landscapes. Don't be afraid to shoot close-ups - this way you can get more interesting angles.

The more diverse your content, the more interesting the feed looks, and the higher the engagement of readers will be - everyone will want to go to your feed, view an interesting frame and leave a comment.

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How to take cool photos for

InstagramThe product belongs to an organization recognized as extremist in the territory of the Russian Federation.:
  1. To get started, learn the basic concepts of photography - read about exposure, composition, color balance, contrast, saturation of photography.
  2. Check out all the features of your smartphone's camera, maybe it can do more than you think.
  3. Learn how to place objects in a frame - the rules of composition will help you with this.
  4. Shoot in good light so you don't have to worry about post-production - the light does it all for you. Try taking pictures during golden hour.
  5. Find your style - first go in search of inspiration, then practice.
  6. Forget about embarrassment and take photos for your pleasure - shoot what you like and ask other people to take pictures of you.
  7. Use editing apps to fix essentials, clean up, and style your photos.
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How to take great Instagram photos

We will show you how to take cool photos for Instagram using your phone. We will suggest ideas for cool stories and attracting subscribers.

Learning how to take incredible pictures using only your phone is the best way to stand out and gain popularity on Instagram.

To learn how to take good photos with your phone, read about the basic principles of composition and lighting. And then practice to hone your own photography instincts. Follow a few simple rules and you are guaranteed excellent results.

Long live the light!

Lighting is the foundation of good photography. Realize that using light is the first and most important rule for getting great photos with your phone.

The flash can smooth the photo and blur the subject. If you can't shoot outdoors, take photos near windows or in well-lit rooms. Even at night, it is desirable to find sources of light. For example, street lamps and shop windows.


Make an album Light out of cool photos. You don't need to print the photos separately for this. We will print your photos directly on the Light album pages. Upload images to the free Mapi7 editor and create a Light themed album. You can upload photos from your phone.

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It's better to underexpose than overexpose

You can change a photo that is too dark with the editing tools, but nothing can fix a photo that is overexposed.

Prevent overexposure by adjusting the lighting on the screen. Tap and swipe up or down to adjust the exposure.

When taking a picture on the iPhone, tap the screen and wait for the yellow frame to appear. Once it appears, move the small sun to the right of the window. The exposure will begin to decrease. Move around until you get the perfect result.

Time to take pictures

There's a reason photographers love golden hour. At this time of the day, when the sun is low on the horizon, every photo becomes more beautiful. This is a natural filter for Instagram.

If you're shooting at noon, clouds are your friend. It's hard to get a good picture in direct sunlight. Objects come out sharp. Clouds scatter light from the sun and create a softer effect.

Observe the rule of thirds

The photo is composed of shapes, textures, colors and other elements. The rule of thirds is one of the most well-known principles of composition and refers to a simple method for balancing your image. Divide the image into a 3×3 grid and align the objects in the photo along the grid lines to create balance.

You can center your photo. Or achieve a pleasing effect with "balanced asymmetry", where the object is not in the center, but is balanced by another object.

Change the shooting angle

When you take a photo on your phone, you probably hold it at eye level and take it, right? That's what the others do too. Don't fall for this trend if you want to capture interesting, unexpected shots.

Taking pictures from a different angle gives new perspectives, even when it comes to a familiar place or subject. Try shooting from above or below, crouching low to the ground or zooming into a wall (if you're feeling ambitious). Just don't break your leg looking for the perfect shot

Direct the viewer's eye

In photography, "leading lines" are lines through the image that draw the eye and add depth. These can be roads, buildings, or natural features such as trees and waves.

Follow the leading lines and use them to direct the viewer's eye towards the subject.

Add depth

It's easy to focus solely on the subject of a photo, whether it's a person or a beautiful piece of pizza. But photos that contain layers, with patterns or objects in the background, are more interesting because they offer more depth.

Photography is creativity

Some Instagram photos are so popular they become clichés. They inspire followers to repeat images.

Don't get so caught up in other people's photos that you lose your creativity.

If you want to stand out on Instagram, challenge yourself to find a new take on a common theme. This is how you create a distinctive and memorable individual brand.

7 Instagram Photo Ideas

Now that you understand the principles of photography, let's talk about subjects.

There are certain subjects and topics that work well on social media. Because they are visually interesting. Posting such content increases your visibility on Instagram.

Here are some Insta story ideas.

1. Symmetry

Symmetry is pleasing to the eye, whether it appears in nature or in human creations. A symmetrical composition often emphasizes a subject that does not in itself arouse interest.

Symmetry breaking can also attract the viewer's attention

2. Templates

Our brain loves patterns. Our universal love for patterns explains the viral appeal of Japanese artist Yayoi Kusama's mirrored rooms, which create endlessly repeating patterns of simple shapes and colors.

Look around. Architecture, design and nature are sources of mesmerizing shots.

3. Bright colors

Minimalism and neutrality are fashionable, but sometimes you want a flashy color. Bright, saturated colors make us happy and give us energy. And when it comes to Instagram photography, they make a big impact on the small screen. Even a high-rise building can be beautiful.

4. Humor

For depression, go to Twitter. Instagram is a happy place, which means humor works great here. Especially unlike the perfectly composed and edited photos that are circulating on the platform. Funny photos are a breath of fresh air for your audience. They show how easy you feel about life.

5. Animals

Some things work even if we don't understand why. Photos on Instagram look more if they have a cute animal on them.

To be fair, this is the cheapest trick. But if you have an adorable puppy, it would be inexcusable not to take a picture of him.

6. Food

The secret of great food photo? Shoot from above, use photogenic surroundings and natural light. The latter is especially important because the people who eat next to you definitely don't want to be disturbed by outbreaks.


Each photo is a masterpiece! Do not hide unique pictures in your phones and cameras from the audience. A worthy way to show off your talent and keep the memories alive is to have your photo printed on canvas.

Order photo
on canvas


7. People

Studies have shown that people enjoy looking at faces on Instagram.

Photos with people get almost 40% more likes than without them.

To make a stunning portrait, follow the guidelines above. Use natural light, choose an attractive background, and explore shooting from different angles. Many phones have a portrait mode that optimizes lighting and focusing. Use this setting.

When you're ready to post the photos to your account, take another skeptical look at them. On the phone, viewing images will be biased. Upload pictures to the Mapi7 editor, create a Light album and order a print.


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