Instagram is a fantastic resource for marketing your service business, whether you’re a salon, fitness trainer, or dog walker.
You can display your portfolio with high-quality pictures or show off happy clients—and optimize your posts with hashtags to find new customers. But ever wonder about those handy Instagram buttons that certain business accounts have? Chances are, you’d love to add a Book button to your own feed so that clients could book on Instagram instantly.
A basic rule of service businesses is to make booking appointments as easy as humanly possible. The process should be seamless, so clients can find you wherever they’re hanging out online and book you right away. That’s why Book buttons for Instagram are essential (spoiler alert: Schedulicity offers one) — and why we’re here to help you get one set up today.
In this article:
If you’re using Schedulicity’s online scheduling software, we’ve created a super easy process for adding a Book Now button to your Instagram account. Just skip ahead to the next section.
For the rest of us, here’s a quick explainer on how to add a button to your Instagram:
Step 1: Get a Business AccountYou’re going to need a business account if you don’t have one already. This is a win-win because you’ll get access to more metrics (essential if you’re working on growing your following), and you’ll be able to add one of three Instagram buttons to your account.
Step 2: Pick Your ButtonInstagram currently offers three button options: Book (for booking an appointment, Reserve (for restaurants), and Get Tickets (for events). But here’s the thing: To use these, you’ll need to go through a third-party provider — or what Instagram calls a “partner.” Like us!
Step 3: Pick Your Booking PlatformSome platforms offer Instagram button integration, while others do not. We like to think the best online scheduling apps—cough, cough—should make adding a Book button to Instagram a snap.
(We do! If you’re curious, here’s a breakdown of some of the best online scheduling apps to help you weigh options, or you can sign up to see it firsthand.)
Sign Up for Schedulicity
Here’s an (always growing) list of scheduling platforms, reservation apps, and ticket booking platforms that offer Instagram buttons. You can also check Instagram’s Business Tools FAQs to see new updates.
Get on a Scheduling PlatformYou will need one from the list above to use Instagram’s Book feature. If you’re ready to add a Book Now button to your Instagram but don’t have an appointment scheduling app that offers this feature, we’re here for you. Enter: Booking on Instagram with Schedulicity.
You can easily add a “Book” button to your Instagram business profile by linking it with your Schedulicity account, letting clients make appointments without ever leaving Instagram. If you’ve never used Schedulicity before, you can try all our tools (including the Instagram book button) for free before deciding to go Unlimited.
Learn more about our online scheduling features right here or, if you’re ready to give us a go, sign up today.
Sign Up for Schedulicity
And just like that — you’re open for business on IG!
Remember: Your Instagram account must be a business account. If you need help setting up your Instagram business account, read A Step-by-Step Guide to Marketing Your Small Business on Instagram.
In your next few Instagram posts, add something like: Great news! You can now book appointments on Instagram.
Click the “Book” button in our profile!
***
Download our new guide on social media marketing for beauty and hair pros, or read more articles on how to step up your Instagram game:
Book appointments on Instagram, grow your business, How to add book button on Instagram, How to Instagram, Instagram book appointment, Instagram Marketing Tips, Instagram Tools & Features, Social Media Tips & Tricks, Tip, Up My Instagram Game, What's working on Instagram
Pop quiz!
If your answer to any of these questions is yes, we have something cool to share with you in this blog!
Over the past few years, Instagram has evolved from a pretty image-posting app to a powerful platform for business marketing – a place where people find, share, and discuss brands and local businesses alike!
In the series of this evolution, it has added a feature that makes it an even more tempting channel for business marketing: Instagram Bookings.
(or more commonly known as the Instagram Book Now button)
If you are a business owner looking to use this social channel to get more clients, Instagram Bookings can help you convert more profile visitors into paying customers for free!
In this post, we have covered everything you need to know about accepting bookings via Instagram and how you can get the book button on your Instagram profile. Here’s what we have covered:
Before you scroll down to read on, if you’d rather watch how Instagram booking will work for your business in action, we can also give you a quick 15-min demo at a time of your convenience.
Bookings on Instagram is a call to action for your customers to book an appointment with you directly through Instagram, within the app.
The way it works is that a Book Now button gets added to your profile, right below your bio, easily visible to your Instagram followers and new visitors.
Here’s a small GIF that explains how the book now button on Instagram works!
Like any other call-to-action button, it prompts the user to take action (book an appointment, in this case), instead of just forgetting about your profile after visiting it – and thus increases your chances of getting new clients.
Traditionally, businesses redirect users to their websites, or other pages using the booking link in their bio. But the book button on Instagram helps them simplify this process by letting people finish the booking process right within the app.
This is faster, better, and simpler than redirecting them to a different link.
Makes sense?
Read on to find out more about how an Instagram booking system can help + how you can get it for your profile!
The Instagram booking button has many benefits for you.
Customers can find you, like you, and book you – all from within the app.
Here’s what else Instagram Bookings can offer you:
With over one billion users, Instagram has turned into one of the fastest-growing social media platforms in the world. By adding a booking button to your Instagram business profile, you can leverage the enormous reach of this platform to get discovered and booked by potential customers.
Using the social virality of this platform, you can get your business in front of an audience that you can’t reach via other marketing channels.
The Instagram call-to-action button on your account is placed strategically to convert profile visits into bookings – right at the time when visitors are checking out your profile and are highly engaged.
As a part of the Instagram action buttons, it is present right on top of your grid and below your bio.
It’s easily visible to any profile visitor, which makes it more likely for them to book an appointment on Instagram if they want to try out your services. Therefore, helping you to increase your customer base.
Additionally, you can also add the book now CTA to your Instagram ads (stories, photos, videos, carousels, explore) so that ad-viewers are prompted to take targeted action (book an appointment with you!), thus converting more followers/ visitors into paying customers.
Booking an appointment on Instagram is so quick and easy that even the pickiest of customers are likely going to love it.
Easy to spot book now button. Check!
Fast in-app booking experience. Check!
Login with Facebook for bookings. Check!
Plus, when your customers have a seamless booking experience and the option to book 24×7, they’ll feel happy about choosing your service even before they visit you.
Not just that, for your existing customers as well, a new and more comfortable way of booking can be an absolute delight.
The happiness of your customers is your ultimate goal, and this ‘Book’ button is a great way to achieve that.
Now that you know why you need a ‘Book Now’ button on your business’s Instagram profile, we tell you how to do it!
In order to be able to add a ‘Book’ button to your profile, you should have:
You need to download the latest version of the Instagram app on your phone if you do not have it installed already. If you have the app already, just check if it needs to be updated to the latest version. Do the needful and you’re good to go.
You cannot add an Instagram button to your account if you don’t have a business account.
You need to switch to a business profile first. It is very easy and you can find the steps on the official Instagram business video.
To be able to add the book button to your Instagram account, you need to have an account with one of its partner scheduling software. This is essential because you will be required to sign in to your corresponding account to be able to enable this Instagram booking feature.
Apart from using it for your Instagram book now button, you can also use this software to book appointments through other channels. This means that you need to look for a partner that offers maximum value along with integration with Instagram bookings.
If you’re looking for the best in the market, we’ve got a solution for you: Appointy!
With its user-friendly interface and excellent customer support, Appointy is one of the Instagram booking partners that is loved by more than 200,000 people over the world.
It is easy to use, customizable, and affordable (with a free plan which is free forever!). It also has integrations with Zoom, Reserve with Google, etc. to help you have the best of everything with a seamless experience.
Whether you’re a small business with limited resources or a big enterprise-scale business with multiple locations, Appointy can be the best option to fit your needs.
Before we move on!
Have the latest version of your Instagram business account but don’t know which booking partner to sign up for? Look no further!
Sign up for Appointy now to start getting bookings from Instagram now!
After you have all the prerequisites, follow these steps to add a Book Now button to your Instagram profile:
You will find a Book Now button on your profile. Users can click this button to book appointments with you on Instagram.
Once you add the Instagram book button to your profile, it’s time to start making the most of it!
Wondering how?
Well, we’ll cover it in detail in our next blog post (scheduled to launch next week!).
But here’s a sneak peek at what we’ll discuss:
If you want to get the next post delivered straight to your inbox so that you don’t miss out on getting more customers from Instagram, just leave your email address below:
About Appointy
We at Appointy, help business owners grow and run their businesses with our online scheduling software. This blog was a part of our ‘Manage your Business’ category, where we provide expert tips, and resources, or simply talk about the challenges that small and medium businesses face every day.
If you have any thoughts on this blog or would like to chat about your business struggles and achievements, let us know in the comments below.
We love a good talk!
Try Appointy Now
Buttons in the profile header on Instagram will make the client's way to the office or salon even shorter, he can just call or send an email right away. Which in general will make the promotion more effective.
After reading this article to the end, you will be able to add and configure link buttons on your Instagram in 5-10 minutes. We will also tell you what an “Action Button” is and how to make it.
Start placing official ads in Telegram Ads. Get ahead of your competitors!
Register and sell goods or services in Telegram Ads using a ready-made solution from Click.ru .
Individuals can run ads without communicating with managers. Read more>> Advertising
Read also : How to add a link to WhatsApp, Viber on Instagram
To use all the possible buttons on Instagram, you need to switch to a business account or connect an author account. After that, advanced functionality will be available to your profile, including buttons.
But to avoid confusion, let's first look at what buttons can be on the profile page.
Buttons that the authorized account owner sees:
Buttons that users see when visiting the account:
Understanding how to properly configure the buttons that are visible to the visitor of your page.
After switching to a business profile, you can add or change communication methods in the settings. Click "Edit Profile" and go to "Methods of communication".
Here we indicate the data whose buttons you want to add to the profile.
1 of 3
Please note : If you enter your email and phone number, the "Contacts" button will be displayed in the profile, when clicked, a panel with the "How to call" and "Email" buttons opens. address".
Under the main communication methods, below there is an additional action button option. If you set it up, then you will be able to connect online registration and booking, another button will appear in your profile, and the “Subscribe” button will become large.
Now you can use the services of only some services that allow you to connect an action button. And to set it up, you must have an account in his system. The problem is that most services do not work in the CIS and Russia, and there are only a few options: SimplyBook, Setmore and Acuity Scheduling.
Accordingly, to use the "Action Button":
1 of 4
The following buttons are currently available: Sign up, Book, Buy ticket . It is possible that only buttons in English will be available to you - Instagram is such Instagram.
Depending on the selected buttons, statistics for them will be available. To view it, go to the Instagram account statistics section from the main profile page or from the main settings menu. Open the "Actions" tab and scroll down to the "Interactions" section - all the statistics for the buttons will be shown there.
Well, now we figured out how to set up and add the necessary buttons to your Instagram page. If the article was helpful, share it with your friends on social networks!
Useful links :
Online course aggregator
Before you buy any course, compare conditions from different schools - tuition fees, format, duration, whether there is an employment program.
Comparison of online courses >>
Advertising
More related articles:
Advertising
Advertising
In this article you will learn:
All tips and tricks are relevant in 2022.
Contents (expand ↴)
You can add contact buttons to your Instagram profile header. At the same time, the account owner sees one button - "Edit profile", "Promotions", "Statistics" - and ordinary profile visitors see completely different buttons.
There is also a “Promote” button in the posts, which is also available only for the account owner. It is needed to launch advertising and promote publications.
Which buttons can be added to the profile:
This is important: dream of becoming popular on Instagram and start earning more than 50,000 per month? Do you want to attract new customers for your business? The Zengram service will help with this.
This is a completely safe tool for professional promotion on Instagram.
The tool works automatically - it interacts with your target audience. The results of the promotion will be in 2-3 hours after the start.
Try it, the first 3 days of work are free.
Start promoting your Instagram account for free >>>
Buttons in the profile header make the process of communication with subscribers and customers easier. An interested user - for example, a potential buyer in your online store - can click on the button and call / write to you. This will help increase conversions and sales.
Another advantage of the buttons: you don't need to write your number or e-mail in the profile description - it's better to tell more about yourself or the company.
To make buttons on Instagram, you need to connect a business account or go to the author's account. To do this, open your Instagram profile settings and go to the "Account" section.
There is an option to "Switch to a professional account".
After you connect your professional account, you can proceed to setting up buttons.
First, let's add communication buttons: write, call and get there. To do this, go to your Instagram account and click the "Edit profile" button.
In the "Edit profile" window that opens, there is a section "Methods of communication" - go to it.
Now enter your details:
If you add all communication methods - mail and number - then the "Contacts" button will appear in the header. When you click on "Contacts", a menu will open - here the user needs to select a communication method: write to e-mail or call the phone.
At the beginning of the article, we said that you can make action buttons: "Sign up", "Book", "Buy ticket". To do this, you need a third-party service - we will consider the example of "SimplyBook.me", since it works in Russia.
The online service has native integration with Instagram. Go to the SimplyBook Booking System website and register your company: enter your username, email, business phone number, business category, address, booking page name (company name can be included), make a short description - no more than 500 characters.
Copy the link to the created company page. Now go to the "Edit Profile" section on Instagram. Go to "Methods of communication" again.
Click "Add Action Button" and paste the link to the page in SimplyBook.
Thus, in the profile header there will be another way to interact with your company. But that's not all: thanks to this, the blue subscribe button will become larger.
You can add an active WhatsApp link to your profile header. Yes, it's not exactly a button, but when you click on this link, users will be able to quickly send you a message in the messenger.
Adding a "button" on WhatsApp is simple:
When you connect a business account or an author account, you will have access to statistics in your profile. Here you can see how the user interacts with the buttons in the header.
