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How to manifest instagram followers


Secret Hack To Manifest More Instagram Followers — Holistic Genius

By Shana Lynn Yao

“The secret to getting what you want in life is to believe it before you see it.”

Growing your Instagram. If you Google it, there are 6,190,000 results that come up. And it's not like you don't inherently know the basics to growing your followers - but when it comes down to actually developing a strategy that works, that's when things become more complicated.

When do you post? What are you supposed to post? What do people want? Do you really want to spend your life on your phone when you have a business to run?

I have to be honest,  "manifest" is not a word I use often. In fact I hardly ever use it. I'm a not-so-woo-woo type of girl and if I'm going to talk about attracting anything in life - clients, relationships, happiness - it's gotta be done in a logical, step by step way or it isn't real to me. So naming this article "How To Manifest More Instagram Followers" was a little weird for me. But the truth is, there is no other way to say it. 

If you understand the law of attraction, it's based on logical, real steps. It's not as "woo woo" as it's made out to be, and whether you call it religion, spirit guides, or the universe - there is a higher force in life that responds to us humans when we do things that support the greater good of ourselves and others. (if you don't believe that then you should stop reading now).

Just to be 100% real, growing my Instagram following was on my list, but tripling it in just 45 days was not a goal. I actually set out to do something else - which is the secret hack I'm about to reveal so that you can do it too.

The Secret To Manifesting Anything

As I said, I'm not an expert at the law of attraction, but just looking at it from a not-so-woo-woo point of view, "the secret" to getting anything in life can be broken down in two steps:

1. Knowing what you want
2. Knowing what you don't want

Yes, I believe I have figured out something really fun about attracting what you want in life - it's called having a point of view. 

I know - this is kind of life changing but if you're trying to create, manifest, attract anything in life, you have to be willing to put up with a lot of stuff you don't want to get there, say NO to a lot of things you may have been used to, and change your belief about how you are going to do it.

But this is actually where it gets exciting and how I discovered this secret hack to growing your Instagram following, how I tripled mine in 45 days and accidentally started living my best life, cleared my skin issues, and so much more!

Hacking Your Way To More Followers

There are a lot of details I can't fit into this one article, but be sure to SUBSCRIBE to THE DAILY  to be notified of the upcoming masterclass. To get you started manifesting more followers and living your best life via Instagram, here are a few easy steps.

This is a little more than "I want more Instagram followers". In fact, you need to make 2 lists. One is to decide you are going to grow your Instagram following so you can grow your business. But the second list is the important one - this list is going to be 3-5 words that represent your highest self when you are at your most successful.

Why this works is that Instagram is a visual platform. That means that you, the business owner, needs to communicate your best self, your values, and how you see the world via images. 65% of all humans learn through visual communication - and with Instagram - to attract people who "get" you - your potential best business friends and clients - you have to show what you're all about.

Putting who you are and what you're all about into 3-5 words seems too simple but in fact, you want it to be simple. Otherwise how are you supposed to attract people who share your point of view and see your value?

“The aim of marketing is to know and understand the customer so well that the product or service sells itself. ”
— Peter Drucker

This whole journey quadrupling my followers in 3 1/2 months began by deciding what I didn't want. 

In actuality, 105 days ago I was fed up. I was fed up with Facebook specifically. When I started my business a few years ago, I was coming out of a high level 25 year as a coveted retail and shopping center marketing director. I've had a lot of doubts in my life but have never doubted my high value and intelligence in what I do.

And 105 days ago, after seeing vapid colored post after one line "look at me" posts on Facebook, bombarded by everyone's attempt to gain attention - I felt like a broken person.

From a business friend who had fallen victim to caring what other people think on Facebook

I am a big picture thinker and at the time of this article, I am going to be 50 this year. Turning the half century mark is cause enough to look at your life on a bigger scale, but whether you are 25 or 85 - seeing your personal value and deciding what kind of life you are living and want to live is important.

In 10 years I will be SIXTY. My dog will be 18. I can't think of anything (to me) more depressing than spending my next 10 years on Facebook, feeling less than, reading stupid one liner posts, and feeling dumbed down by my own business marketing. So I decided to change it - and direct my efforts to Instagram - the happiest place (to me) as a business owner. 

Instagram is a visual platform as we said - so all communication is done through images, quote images, and photos. How can you communicate the words you wrote in #1 into a visual communication strategy on Instagram? How can you create a cohesive, well thought out, purposeful but eye catching feed so that you stand out amongst the other 700 million monthly users?

This obviously is the more difficult part and what I'll be diving into in the upcoming masterclass. (be sure to subscribe to be notified).

If you did step 1 correctly, you created 3-5 words that represent your highest self. In fact, if attracting your best business friends on Instagram is based on how well you visual communicate your values, your business purpose, and yourself is based on the quality and relevancy of the images you are posting, using the right #hashtags will attract the right people - AND will serve as a daily reminder of what you actually value and of your highest self.

Also at the time of this article, to master the algorithm you should use a combination of hashtags with 10,000-50,000 followers and more general hashtags with more. Due to the consistent change in the algorithm, please visit my Instagram @total_genius where I can keep you up to date.

And there you go! Again, there is A LOT more involved in creating your own growth strategy on Instagram, but so far, I have not only hacked my way to tripling my Instagram following in 45 days, but I became HAPPY, attracted new clients I LOVE and (random side effect) have cleared my skin problem. If that isn't reason enough to get busy creating your best life EVER, I don't know what is.

So I want to hear, what are your 3-5 words that your manifesting, Instagram growth strategy is going to be based on? Who are you and why are you here? And how can you manifest that amazing best badass business and life via Instagram? Tell me below in the comments, and please LIKE and SHARE this article if you got value from it. Let's make this world the place where we all can live our best lives ever, help others, and be happy.

Shana Yao is a strategist, a healthy lifestyle advocate and Chief Experience Officer at Total Genius. With a passion health and helping others achieve personal success, she, along with over 28 years of experience managing multimillion dollar retail and shopping center locations, including the famed Rodeo Drive, she has spent years studying the human mind, neurology, psychology, and neurolinguistic programming to help others create their own definition of an amazing life.

She works with high achieving clients to discover their "genius" - their passion and purpose - so they can use it in their work, do what they love and make a bigger impact in the world. She is host of the My Amazing Life podcast on iTunes, dog mom, and lover of life. You can find her at the coolest coffee shops in LA working on her mission, or connect with her on her favorite social media app, Instagram (of course!) @total_genius on Instagram.

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Success story! Manifesting 1000+ instagram followers organically overnight. : NevilleGoddard

Honestly floored at how quickly and easily this manifested!

For context and background - I work as a freelance illustrator on a full-time basis and so growing 'my brand' on social media has a very direct and positive impact on the growth of my business as an illustrator.

Additional context. Before I set out to manifest this, I already had just over 2,500 followers on IG. But bear in mind - it took me two and a half years of posting actively to achieve this number.

I've been a big follower of LoA for years with on and off results, but only really found the teachings of Neville recently. There are so many nuanced differences from what I believed already about LoA. I felt really excited and re-inspired to try and manifest something with these differences in mind. So I decided that I would pick something that was completely quantifiable, like a follower count. That way I could see for certain if it worked or not.

My aim was to manifest 500 followers, which would take my total up to 3000. At the rate my business has been growing, I had been expecting to hit this milestone around March 2020.

Anyway, I decided I would try SATs as my method of manifesting. So as I was falling asleep I would very vividly picture my account at 3004 (no idea why, it just came into my head). And really allowed myself to feel like that was ordinary. I think this was the crucial difference for me. Previously when I had been applying LoA I would try to manifest by working myself up into a sort of hyper-positive state - which hindsight I can see is actually totally unnatural! This time, I just allowed myself to think of it as so ordinary it actually almost felt mundane. I didn't really feel excited or jittery, I just felt like it was done.

Anyway, I did this for about three nights and really settled into this kind of knowingness that it was done. Then on Monday evening, I absentmindedly refreshed instagram, to see new followers just flooding to my account in hundreds. For real, I was just incredibly freaked out more than anything! I hadn't done anything to promote myself on social media during the days I was doing SATs. Hadn't posted anything, shared anything, etc...

It turned out that a huge illustration IG account had given me an 'artist spotlight' feature and consequently, hundreds of people were coming to my account. It was totally without warning, I didn't ask them to do it, didn't know they were gonna feature me and didn't even follow their account.

Anyway, within a day of the feature, I had gained about 1200 followers - totally organically. Now my account is approaching 4000 followers!

I felt so shocked by the speed and ease which this worked. To be really honest, I almost felt a bit scared! I know something like this might seem like a small and arbitrary manifestation story. But since it took me over 2 years to reach 2,500 followers, I was stunned to gain so many literally overnight.

I really really felt like I was getting out of my own way and just allowing it into being. I've never felt like I understood that truly until now.

Anyway. Very long post I know, but I wanted to try and get into the nuances of how I was feeling during SATS. For me, the crucial difference was not trying to feel that kind of over-the-moon joy, but rather a quieter kind of satisfaction, where you just know it's done.

This was my first time applying Neville's teachings after years of mixed results with a general LoA practice. So excited for what's next :) Hope this has been helpful or insightful for someone! (ps- not planning on posting my IG handle for anonymity!)

How to attract followers on Instagram in 2021 (18 steps)

Instagram is a must-have item in the SMM promotion of any company. Brands quickly realized that a profile on this social network can become not only a business card and image component, but also a major source of customers. But not everything is so simple. Instagram has complex algorithms for promotion, huge competition and a high bar for content quality. In order to attract followers on Instagram, you definitely need to prepare a knowledge base and learn the basic subtleties and secrets of success. nine0003

Preparing your Instagram profile to get followers

Instagram doesn't tolerate little detail. All the little things in practice play an important role in attracting new followers. Therefore, no method describing how to attract followers on Instagram will be effective if the page is simply not prepared.

It may be possible to attract the attention of users to your page, but they will not become new subscribers if the profile does not look attractive. Even at the initial stages, it is necessary to carefully consider the concept of the page, the promotion strategy and everything, everything, everything, down to the smallest detail. You need to have a clear idea of ​​what the account should be like, who it is aimed at and what its main functions are. nine0003

Visual is the first and most important contact with subscribers. Before moving further towards increasing the number of followers, let's take a look at what an insta profile should look like.

Username

A beautiful and understandable name is the key to success. It should reflect the field of activity and give visitors an initial idea of ​​what information they can get.

On Instagram, users can specify:

  • The nickname is the name of your page, which should reflect its theme and look attractive. When composing a nickname, try not to use numbers, unless of course they are part of the branded name. It is also recommended to avoid long nicknames and not to overload them with special characters, such as underscores, unless it is necessary to do so. nine0022
  • Username - This string appears below the main profile information and is in bold black. The developers have taken it so that users can indicate their real name, but this is not mandatory and you can enter information in the line that will give an idea about the subject of the account.

Both of these fields are indexed by search engines. Therefore, if it is unlikely that someone will search for you by your name, show your imagination and try to harmoniously enter keywords into the user's nickname and login. nine0003

Keep in mind that if you use a short username that is easy to remember, it will be easier for people to find you in the future.

Profile photo

It is the main profile photo that makes the first impression of the account. It should be bright, high-quality, you should want to click on it. If it's a personal profile, then a high-quality selfie or portrait is more than adequate. If the page is a brand, the optimal solution is to use a logo.

Forget lettering, photos with small details, distant landscapes. Users will still not understand what is shown in the photo, because it is very miniature. Choose simple and clear pictures so that the user can easily understand what is shown on them when they find your page in the search. nine0003

Description

The profile header gives visitors basic information about the account. This field should be used as productively as possible if you want to interest the user and convince him to stay.

You can add just 150 characters to the BIO, in which you need to tell about who you are, what you do, and why it is useful to follow you. For example:

  • creatively describe yourself;
  • give the main theses used in the work; nine0023
  • list the services provided;
  • talk about important events.

Any information that is intriguing and useful to the reader will do. And so that the text does not look boring, dilute it with humor, emoji and special characters, if appropriate.

Links

Make your Instagram profile as useful as possible for the visitor. Use the Contacts section to add clickable links to your brand's official website, Landing Page, YouTube channel, or other social networks that already have your brand's pages. nine0003

This will not only drive additional traffic to other resources dedicated to the brand, but will also give Instagram users a better idea of ​​you.

Connecting to a Facebook business page

Combining Facebook and Instagram accounts makes it much easier to post content that has already been published on Facebook. But the main value of such a collaboration is that you will instantly get the audience coverage that is already on Facebook, and you will also be able to expand the functionality of your Instagram profile. nine0003

In particular, after connecting a business profile, the following additional functions appear:

  • Contact button. By clicking on this button, users can immediately call, find out how to get there or send an email. In the future, this will make it much faster to turn page subscribers into real customers, and at first it will add solidity to the account and give those who wish to clarify the information they are interested in.
  • Hyperlink with address. nine0021 By clicking on it, visitors to the page get to a Google map, which will tell you how to get to the office.
  • Category. Under the profile name, you can specify its category. It will help users immediately understand what you are doing.
  • Statistics. Business profiles get access to statistics. Audience engagement, impressions, reach, number of clicks on links and contact buttons - all this will give a clearer picture of what kind of content visitors like and in what direction to move on. nine0022

Free Ways to Get Followers

Now that your account looks attractive, you need to attract visitors to it. Many resort to cheating users with “gray” methods, but they can play against you. Firstly, you can get a ban for this, and secondly, the manipulation of subscribers does not give results in the long run.

Therefore, we propose to use legal ways to attract live followers on Instagram without risking the reputation of the brand and the safety of the account. nine0003

Ask to be told about you

Let's imagine that you recently created an Instagram account. The very first thing to do is to talk about it in every possible way and ask others to do the same.

What can you do:

  • place a button with a link to your profile on your official website;
  • add an account to additional contacts in profiles of other social networks;
  • add a search login to business cards or create an Instagram business card; nine0023
  • if you are an offline business owner, offer your customers a profile subscription and mention discount;
  • create a mailing list by mail or messenger so that customers know that you now have Instagram.

Ask others to talk about you. Friends are the good old way of free PR. Look at the list of your acquaintances and their friends on social networks and find among them those users who have about 1000 followers. Ask them to recommend your page, but not just to share a link, but to talk about your benefits and why you should subscribe. nine0003

If there are no altruists you know, then look for similar pages on Instagram, with which you will have approximately the same target audience. Direct competitors are best avoided. Offer the page owner mutual PR. This will help to exchange audiences and, as a result, everyone will remain in the black.

A personal brand is a little easier to promote. People are more responsive to other people than companies, but you should not think that any personal account is suitable for mutual PR. For this to bear fruit, you need to choose the accounts that your target audience is subscribed to. nine0003

Please note that mutual PR can be fraught with consequences if done incorrectly. Carefully monitor what you publish in your profile so that you don’t scare off readers with ridiculous recommendations and an abundance of advertising even at the start. Before publishing an advertising post, make sure that it can be interesting and useful for your followers.

Following

Perhaps the easiest and fastest way to get followers on Instagram for free is to be active on other users' pages. You probably like it when you subscribe, like your posts or leave nice comments. Here are others too. The appearance of a new subscriber will not go unnoticed. This, in turn, generates interest to go to the profile in order to find out exactly who signed up, and there it’s not far from mutual subscription. nine0003

Subscriptions work best in combination with other activity on the page.

True, not everything is so simple and you need to take into account several nuances. Firstly, you should be active only in the accounts of your target audience. After all, a person will most likely go to the profile to satisfy his curiosity, but will subscribe in response only if the subject and content of the account are of interest to him.

The second important rule is the observance of limits. The Instagram administration has set certain limits on the number of subscriptions that can be made per day. There is no official information on them, but taking into account the experience of users, it is recommended to subscribe to no more than 300 accounts . The excess can be regarded by the network administration as spam or the actions of automated programs.

Unfortunately, the above methods have long been used by many bloggers and commercial pages. Accordingly, users have long become fed up with subscriptions from all sorts of stores and novice bloggers. Such mechanical subscriptions are more annoying than interesting.

If you do not want to be numbered among them, try to make your actions as natural as possible. Instead of just following, view the user's account. Put 2-3 likes under the publications you like, write a comment and only then subscribe. Only the comment should be meaningful, and not just “cool”, “cool” and other general words. nine0003

Use of geolocation

Actively use geolocation in your profile. Users often search for information and pages of interest to them by geodata. Choose the places where your target audience most often visits and add geotags to posts at every opportunity.

Catchy content

Instagram is primarily a visual social network. Nothing attracts in it like high-quality and bright content. Now, just a beautiful photo no longer surprises anyone, and in order to stand out from the crowd, you have to improvise. nine0003

Creating content for Instagram is a painstaking job in which you need to take into account many nuances, from calculating the preferences of the target audience to choosing a color palette.

Main recommendations

Let's consider the main techniques that allow you to attract traffic to the page faster than others:

  • People very quickly unsubscribe from accounts where boredom balances on the verge of tediousness. Long posts about nothing, too many ads, too few posts – all of these make you want to unsubscribe and definitely won’t be a reason to back off. Create a clear content plan for yourself and mix different types of content in a measured way – entertaining, motivating, selling posts. nine0023
  • Post personal content. Regulars of social networks come to them to look at others, to find out what and how they live. Personal content is the most interesting. Do not forget to embed selfies and photos with you on the blog, sharing life stories. Only without pathos and tediousness. If the page is maintained for a company, you can share behind the scenes of working days, pictures from corporate parties and various events.
  • Unique content strategy. Instagram has over 1 billion users. To stand out, you need to develop your own style and features, both in photos and in page design. At the same time, it is not forbidden to use what is guaranteed to work - bright landscapes, beautiful photos of food, cats. It is popular at all times. nine0022
  • Be sure to use Stories. This type of content shows high performance in attracting subscribers. This is the first thing users see when they open the app. In addition, the content in Stories is the most diverse. Everything that is not suitable for publication in the profile is posted here, so the category is simply enormously popular.
  • Post a video. Recently, Instagram has improved the functionality and increased the length of the video from 15 seconds to one minute. This is a good way to get subscribers interested and convince them to stay. nine0023
  • You can also go live on Instagram. This will help to interest and win over users. In addition, personal communication is always perceived better than template content.

Contests

Contests for Instagram are also relevant. Motivate users to subscribe through various events. For example, a random follower who likes a post at the end of the contest can be rewarded with a free copy of a product, PR, or any other gift. nine0003

Current updates

If you want to become popular and attract subscribers, you must be interesting to them. Use the experience of opinion leaders who have already achieved popularity. Always stay up to date and do not forget to share any useful information with users. Whether it's the launch of a promotion in your store, important world news or a viral video related to the subject of the profile.

Text under the photo

Instagram has long ceased to be a social network that publishes exceptionally beautiful pictures. Increasingly, users open the application to read interesting and motivating texts, learn from the experience of others, learn about news and global trends. The text under the photo has become an integral part of the page promotion. nine0003

Try to make your profile as informative and useful as possible for users. Share with them life hacks, useful information, tell funny and instructive stories from life, motivate, inspire. For commercial brands, the text under the photo is a good opportunity to demonstrate the benefits of their products, tell about the history of the company, its values ​​and priorities.

Bulky informative posts should be only one of the components of the content plan, but the text box under the rest of the photos should not be left empty. Calls to action, questions, polls, polls just look a little ridiculous at first glance. But once you try and evaluate the response, you will understand their strength. Make users think a little and they will certainly become your subscribers. nine0003

Hashtags

When it comes to compiling a post that attracts followers, you can't get away with just a good picture and an intriguing description. It is very important to choose the right hashtags for your post. They will help you target users of your target audience, as well as allow them to easily find your publications through search.

For each post, you need to use your own selection of relevant hashtags. It is recommended to use high-frequency tags (more than 100 thousand publications), medium-frequency tags (from 1000 to 100 thousand publications), low-frequency tags (less than 1000 uses) in the selection. nine0003

Popular tags are less useful for reaching their target audience, but allow you to reach a wider audience. With the help of low-frequency hashtags, you can easily break into the TOP results.

It is recommended to make your own list of hashtags that are relevant to the topic of the page and use them in various variations under the posts. Dilute general blog topic tags with hashtags related to a specific post.

In total, 30 hashtags can be added to one publication, but no more than 15 is recommended so as not to annoy the public with their abundance. There is also an interesting strategy, according to which, an hour after publication, old tags should be removed and new ones inserted in order to capture as many audiences as possible. nine0003

Branded hashtag

Another effective page promotion trick is creating a branded hashtag. In the future, users will be able to use it to share information and mention the brand, but first you need to promote the hashtag itself. This, in turn, can have a positive impact on attracting subscribers.

Simply create and place your branded hashtag in your profile description, and then share it with the world — print it on business cards, stickers, branded and promotional products, and post it on other social networks. When people start using it among the first matches, they will find your profile on Instagram. nine0003

Comments

If you are looking for an easy way to get real followers on Instagram, then feel free to comment. Comments help you find common ground with your audience and can drive generous traffic to your page.

What can be commented on:

  • competitors' posts;
  • publications of their target audience;
  • photos of stars, famous bloggers and more.

Competitor's subscribers can easily "migrate", and random users can easily become new subscribers if you can get them interested. nine0003

Avoid formulaic phrases. Write briefly but to the point.

Comments with an alternative point of view are especially effective in attracting attention, igniting discussion. In combination with a bright profile picture and interesting content, this practically guarantees that all random viewers from the target audience will become your subscribers.

Photo tags

Up to 20 accounts can be tagged on each Instagram photo. This will help to get their attention completely free of charge, as well as the attention of all those who will search for the marked profiles through the search. nine0003

Anyone can be tagged. The main thing is that the mark is relevant to the post. Bought a new handbag, created a cute look, ordered specialty coffee from your favorite coffee shop - don't forget to tag these brands.

User-generated content

User-generated content helps both creators and brands get more followers on Instagram. For example, on Instagram there are many fashionable publics that repost flatlay photos or fashionable images of users for free with a mention of the page. Thus, public owners can easily get interesting content, and for users this is a good opportunity to get promoted. nine0003

Search Instagram for such posts like @flatlays or @ootdgals and be sure to tag them in relevant photos. If you are reposted, then one such mark can bring about 500 subscribers.

Paid ways to attract followers

Free Instagram profile promotion is a huge complex of different actions that need to be repeated regularly and constantly monitored. Having tried to carry out at least part of the actions willy-nilly, a completely logical question arises: “How to attract followers on Instagram as quickly and with minimal effort?”. Only high-quality advertising will help. nine0003

But even here it is not so simple. Quality ads can really drive user traffic to your page, but the keyword here is “quality” .

Advertising with Instagram ads

Often, targeted social media ads can be set up with just a few clicks, but not on Instagram. Everything is much more complicated in it, because the official Instagram advertising works through the Facebook Ads Manager, and in order to run an advertising campaign, it is necessary to link profiles in both social networks. nine0003

One of the advantages of official advertising on Instagram is the variety of formats. And since Instagram is primarily a visual social network, all formats allow you to add a lot of graphic content. This helps inspire users and motivate them to subscribe.

Types of official advertising
  • Advertising in Stories. Using this format, you can reach the largest audience, because this is the most popular section of Instagram, which is visited daily by more than 500 million people. nine0023
  • Advertising with photo. This is a relatively simple format that allows you to show the product in all its glory.
  • Video format. Dynamic motion captures attention by increasing the maximum video length to 60 seconds. Now you can talk in more detail about the product and show it in action.
  • Ring gallery. For those who don't like just one photo, Instagram offers ads with a photo carousel.
  • Selection. nine0021 This format will be of particular interest to brands with a wide range of products. With it, you can demonstrate the best instances.
  • Advertising in “Interesting”. This is ideal if you want to reach users who are not following you.
Setting features

Among the advantages of official advertising, it is worth emphasizing quite flexible target setting. By setting your ad settings correctly, you can show ads only to the users who are most important to you. Audience selection for impressions is configurable:

  • By location. Ads can only be shown to residents of certain countries, cities, and regions.
  • Based on demographic data. The customer can specify the gender, age, language of the target audience.
  • Interested. Instagram allows you to customize ads based on which applications are used most often, which advertising links are clicked on and which accounts are subscribed to.
  • By behavior. Facebook and Instagram algorithms allow targeting based on user behavior. nine0023

It is also possible to set up ads for individual user audiences. This method will be especially effective if you already have a database of potential customers with phone numbers and E-mail addresses. You can also easily set up advertising by selecting the automatic targeting function or searching for an audience similar to current customers.

If you know exactly who your target audience is and know how to create content that impresses at first sight, then official Ads Manager advertising can be the best way to promote your page. nine0003

There is only one drawback to this method of attracting subscribers - you have to pay. The cost of advertising is calculated individually based on the established parameters. As a rule, the more concentrated the target, the more expensive the price per impression. The content of the niche also plays a role, because the cost of advertising is determined as part of a kind of auction - the more people claim to be shown to a specific target audience, the higher the rates.

Blogger advertising

Today, traditional advertising is less effective than before. Most modern Internet users have learned to easily hide it, or view it in the background as spam. Marketing of the 21st century dictates its own rules, and this is native advertising with the help of opinion leaders. A recommendation from a blogger is perceived as a recommendation from a good friend, not spam. With the right approach, the effectiveness of such cooperation will be higher. nine0003

True, there are differences between bloggers and bloggers. There are real opinion leaders who are able to set new trends and lead the crowd, and there are only those who pretend to be such. If targeted advertising always works, then with bloggers it's not so simple. By choosing an influencer with a “dead” audience and low engagement, but big appetites, you simply run the risk of “draining” the advertising budget and not getting anything in return.

Types of bloggers

All bloggers can be conditionally divided into several categories:

  • Nano. This category includes bloggers with up to 1000 subscribers. Of course, this is not a large enough audience, but it is often very “warm”. The advantage of such cooperation is also that bloggers of this magnitude are ready to cooperate on barter, for mutual PR or very modest amounts.
  • Micro. They don't boast hundreds of thousands of followers, but they have close contact with their audience. It is to their opinion that they listen and their advice is asked. nine0023
  • Macro. Such influencers are followed by hundreds of thousands of subscribers. They are quite famous and popular in their circles. Collaboration with them will help to capture the attention of a huge audience. But for all this to turn into real subscriptions, you need a macro blogger to have good authority and not cheated subscribers, and they most often sin the opposite.
  • Celebrity. These are not typical bloggers, but those who have gained popularity on social networks due to being famous in various fields of culture or sports. Advertising in such accounts will cost a pretty penny, but it is it that can make the brand famous and memorable. nine0023
Subtleties of cooperation

Don't expect that it's enough just to write to the blogger you like and the automatic subscriber recruitment machine will be put into action. Real subscriptions, as in all other cases, depend, among other things, on how the profile looks. Whoever recommends to follow you, users will not do this if your account looks artisanal, boring, banal, or it is simply not interesting for a particular user. Therefore, before you start advertising, be sure to “comb” your profile and make it attractive. By the way, self-respecting bloggers will not cooperate with just anyone and risk their reputation for the sake of money. nine0003

Another key point is to find common ground with your target audience through cooperation with a blogger. For example, you are promoting a beauty blog or selling cosmetics. For advertising, you have chosen a popular fitness blogger with good statistics, but with a predominantly male audience. It is unlikely that you will be able to interest someone even just to go to the profile. Subscriptions are out of the question.

You need to understand that the theme of the blog page is not as important as the demographics and interests of subscribers. There are many related niches that at first glance seem like good options for advertising, but in fact have an audience consisting of users completely opposite to the portrait of your target audience. nine0003

Conclusion

Everything is connected on Instagram. The rapid recruitment of users forces the algorithm to actively promote the content of your profile on the social network, which in turn increases the rate of recruitment of subscribers. The more attention you have already managed to attract, the more audience your posts will be shown, and the higher your page will be in rotation. Therefore, sometimes it is very important to give the profile a kind of boost and gain the first 1000 subscribers, so that in the future new followers will appear on their own. nine0003

How to increase activity in your Instagram account for free

Reading time: 6 minutes

Instagram has long been a place of fierce struggle for the attention of subscribers. And all because without their activity, the account is rapidly losing the love of the algorithmic feed and valuable coverage. We will offer options on how to increase activity on Instagram and analyze the effectiveness.

More than 50 metrics to analyze the effectiveness of promotion on Instagram ------ help you make the right decisions based on data ------

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Provocative topics

Many people like to express their opinion on social networks, and you need to know how to use it. Provocative topics just have great potential for discussion. Express your opinion on a sensitive topic in a separate post. Or just tell about it from the outside and ask subscribers to express their position in the comments. nine0003

Topics that go to waste with the generally accepted ones are always acutely perceived. For example, discussions about politics, sexual minorities, childfree, etc. It is not recommended to raise topics about religion and nationality. In some cases, the author may be accused of insulting nationalist feelings or the feelings of believers.

For example, journalist Yury Dud covered the topic of beatings and sexual abuse in prisons. The post in a short time gained more than 6 thousand comments (on average, for six months, there are 2. 5 thousand comments per post). nine0003

Or blogger Nastya Gontsul in stories touched upon the topic of open relationships in a couple. The topic received such a response that the blogger decided to put it in a separate post and asked subscribers to comment on this.

On average, posts from @nastiagoncul receive 3.5 thousand comments per post (average for 3 months). A post on the topic of open relationships entered the TOP by comments and collected almost 9 thousand reactions.

Video content

One of the pressing problems is the abundance of information that a person absorbs every day. Due to the information noise, it is difficult for a modern person to concentrate on one thing for a long time. In order not to lose the fragile attention of users, the topic of the post / stories should be hooking, or you can resort to trickery and use short dynamic videos. Due to its format, the video is able to quickly convey the main idea and keep the attention of subscribers.

Short videos are the trend of 2022 that came from Tik Tok and is now actively used in Reels. With Reels, you can easily get free reach, new followers, and desired account activity. nine0022

If the subject of the blog allows, it is better to do something simple and in the format of entertaining content. Post interesting videos in stories, alternate video posts and static posts in the feed to diversify content and keep subscribers' attention.

Interactive content

Many people use social networks to relax and have fun. Therefore, game mechanics always respond well to Instagram users, because it entertains and removes the brain from other tasks. Use it for your own purposes - invite followers to play or answer interesting questions in stories, this will help increase the activity of followers on Instagram and diversify content. nine0003

Memes and carousel selections

A humorous post in which a person recognizes himself often becomes a reason for a repost or like. And this should be used. If the blog theme allows, enter a permanent heading and play up funny situations. For example, an advertising agency can make a selection of funny pain memes that are familiar to all specialists in this field: about clients and edits, about burning deadlines, etc. Try not to repeat yourself and come up with different variations so that subscribers do not get bored. nine0022

How do you know if the content is effective and has increased engagement on Instagram?

To understand that the published content format responds to subscribers, you need to collect statistics. The numbers will objectively tell which topics help to increase activity in the account, and which one pulls it to the bottom. The easiest way to collect and analyze publications and stories is in LiveDune using categories.

Mark your blog topics with headings, alternate them and repeat periodically so that there are at least 3-4 posts/stories for one heading. Next, look at which sections respond well to subscribers (in terms of the number of reactions and engagement), and which ones are ineffective, so you should refuse them. nine0022

Summary

The main rule for any content is not to abuse it. With frequent use, each content becomes boring and activity again declines. For example, it is optimal to resort to game mechanics no more than 1-2 times a week. Draws should be held no more than once a month. But it is better to follow the statistics and build on the reaction of your subscribers.

Always keep in touch with subscribers: ask questions under post , ask for an opinion. Respond to comments of your subscribers, build a dialogue with them. This way you not only maintain loyalty, but also increase reach and engagement.

It is not always necessary to invent something and introduce new topics, to increase activity on Instagram on your own. Sometimes it’s enough to experiment with the length of the post or the pitch – for example, try storytelling. Or start asking questions to subscribers at the end of the publication and keep in touch with them in the comments. nine0022

Instagram is primarily a visual social network. Therefore, pay special attention to the quality of photographs and aesthetics. Posts like this always get a good response.

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