How to get money off instagram
How To Make Money on Instagram in 2022 (7 Best Ways)
This guide will explore 7 quick and easy methods for how to make money on Instagram.
You’ve probably heard stories of Instagrammers cashing in on the pictures they snap and share every day. You might’ve even looked at your own sizable following and thought, “Maybe I can do that full time too.”
Together, social media reach and influence offer the opportunity for Instagram creators to explore multiple streams of potential revenue, whether they want to build an empire or just earn some extra cash and free stuff.
Shortcuts ✂️
- How to make money on Instagram
- How much do Instagram influencers make?
- How many Instagram followers do you need to make money?
- Getting paid on Instagram and beyond
- Make money on Instagram FAQ
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How to make money on Instagram
- Collaborate with brands on sponsored posts
- Become an affiliate
- Open your own ecommerce store
- Create an Instagram shop
- Sell your photos online
- Monetize your content
- Sell old stuff
The methods that may work the best for you will depend on your unique brand of Instagram content, your target audience, and your level of commitment.
The beauty here is that chasing one revenue stream doesn’t necessarily rule out another.
So let’s start with the most common approach to Instagram monetization: partnering with brands as an influencer.
1. Collaborate with brands on sponsored content
The term “Instagram influencer” gets thrown around a lot these days.
An influencer is basically anyone who’s built themselves an online reputation by doing and sharing awesome things online.
To their audiences, influencers are tastemakers, trendsetters, and trusted experts whose opinions about certain subjects are respected.
Many brands just can’t compete with that, so they partner with influencers on sponsored content like posts, Reels, and Stories that help get the word out about their products.
But it’s not just the follower count and reach of your Instagram account that brands want—it’s your audience’s trust and engagement with high-quality content.
It can be hard to balance your revenue as an influencer and your integrity as a creator, but if you’re not relying on your Instagram marketing income to stay afloat, you always have the freedom to be selective about the brands you work with, just as brands will be selective about the Instagrammers they work with.
How to decide what to charge as an influencer
Typically these influencer deals involve the creation of content—Instagram ads, a post, a video, or a Story—and will sometimes include permission for the brand to use this content on their own site or in an ad.
Most of these deals are negotiable and can involve a single post or an entire campaign in exchange for a fee, a free product, a service, a gift, the promise of exposure, or some combination of these.
Keep in mind when negotiating that you’re not just offering content but access to your audience—a potentially large reach on one of the most popular social media platforms around—and usage rights.
The average influencer who has upward of 100,000 followers charges up to $500 per post, just to give you an idea of what some brands are willing to pay and how to negotiate based on the cards you’re holding.
Finally, it's important as an influencer to also know your own audience.
What is the makeup of your audience, and what is your engagement rate (total engagement divided by your number of followers)? You can dig up numbers to back this up in your Instagram analytics report, if you’ve switched to a business account. This will help you be prepared when it comes time to negotiate.
How to find brands to work with
If you’re big enough, chances are brands will find you. But you can also look for brands to work with that are on a similar level in terms of personality and values, so your audience won’t feel like you’re “selling out.”
You can reach out to them directly to try to work out a deal, but you can also list yourself on one of the many influencer marketplaces out there to increase your chances of being discovered, including:
- Fohr. Connect your Instagram, blog, YouTube channel, and other social platforms to create an influencer “card” that shows your different profiles and total reach to brands shopping for a partnership. You can also access a list of brands and their wants, so you can take the initiative to reach out too.
- Crowdtap. Do small content creation tasks to earn rewards. This is great if you’ve got a smaller audience. Available in the US only.
- indaHash. Brands post campaigns you can participate in.
Post a picture with the specified hashtags on Instagram and get paid. You need at least 700 engaged followers to be eligible.
The rules vary when it comes to sponsored content, but to be on the safe side and respect your audience’s trust, consider adding a #sponsored hashtag to indicate sponsored posts.
You can find examples of sponsored posts and how Instagrammers integrate brands into their story or caption by searching #sponsored on Instagram, like this one from How They Asked, an account that shares wedding proposal stories and partners with a jewelry business:
Instagram also has a “Paid Partnership with” tag that prominently identifies sponsored posts, which some brands might require you to use to disclose your relationship with them.
2. Become an affiliate
Unlike an influencer, an affiliate is more invested in making sales for the partner brand—not just generating awareness—in exchange for a commission.
This is typically done with a trackable link or unique promo code to ensure clicks actually translate into sales.
Use a mix of clickable links in your Instagram bio and Instagram Stories or through stickers. Since you can’t put links in Instagram posts, you can create promo codes so you can make money from different angles.
Consider reaching out to one of the many online merchants offering affiliate programs. Or you can explore popular marketplaces like:
- ClickBank. An affiliate platform with a tier-based commission that’s open to everyone.
- LTK. An invitation-only fashion and lifestyle influencer network that offers 20% commissions.
- Amazon Associates. A popular option that pays out a 10% commission.
Though it sounds like a numbers game, affiliate marketing is also an art, and you’ll have a better chance at success if you have a plan going into it and expand your online presence to include a website and other marketing channels.
Tip: Affiliate links can be long and ugly, so I recommend a URL shortener like Bitly, especially if the links are going in your Instagram bio.
3. Open your own ecommerce store
By now it might sound like the only way for an Instagrammer to make money is to sell out and work with other brands.
But creators of all kinds are in a good position to “sell out” with their own products: physical goods, services, or digital items that can be an extension of their brand, building a business with an audience at its center.
The ability for [content creators] to sell products is just so natural because their abundance of content allows them to have those moments of plugging their products.
Chris Vaccarino, founder of Fanjoy
You need to invest some time upfront, but in today’s world, it’s almost natural for creators to make the leap to entrepreneurship. That’s becoming easier with the growing list of Instagram tools available to build an audience.
Just look at Loki the Wolfdog, one of the biggest Instagram dog-preneurs of his time.
By selling your own stuff, you don’t need to worry about integrating messages from other brands into your posting strategy.
Better yet, you can get your own brand out there on the products you sell.
Fans can show their love and support your work by buying from you—a purchase they can feel good about.
There are a few ways to sell your own merch:
- You can use a print-on-demand service to print and ship your own t-shirts, pillows, coffee mugs, wall art, and more.
- You can sell services such as photography or consulting using your bio to direct interested people to a contact email or a link to your professional website.
- You can sell digital products such as online courses, ebooks, or design templates.
- You can use your Instagram business account to launch a startup selling your own original products. You can use dropshipping fulfillment so you don’t have to deal with holding inventory or returns.
Superpowered social links
Linkpop is a tool that lets you create a customized landing page for all your brand links. It’s free, customizable, and best of all: shoppable.
4. Create an Instagram Shop
The past few years have been huge for ecommerce brands and creators who want to sell on social media. Instagram has released a ton of features under the Instagram Shopping umbrella, which allows people to easily shop your business’ videos and images on the platform.
Instagram shopping tags are so effective—and over 130 million people are tapping on shopping tags every month—because they allow people to go from product inspiration to product information in just a few taps."
Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram
It all starts with an Instagram shop, a.k.a. your storefront. There, you can share your story and sell products. Instagram provides a sleek experience for shoppers to browse and buy your collections. All you need to set up Instagram Shopping is a Business or Creator account.
You can customize your shop by creating collections or curated products presented in themes.
Common themes include new arrivals, gifts, or seasonal trends.
Just like your online store, you can also create product description pages in your shop. Here you can include all relevant product information, like pricing and descriptions. You can send people to your website to complete a purchase or let them buy through the app using Instagram checkout.
It doesn’t stop there. People can also buy your products throughout Instagram via features like:
- Shoppable posts and Stories. You can use product tags to showcase items from your catalog in videos and images. People simply need to tap to learn more about an item.
- Shoppable ads. You can also add product tags to ads and extend the reach of your shoppable posts. Setup is simple inside Ads Manager, or you can boost existing Instagram posts in your feed.
- Instagram Shop tab. Instagram’s shopping tab is a destination for people looking to discover new brands that are relevant to them.
This helps you more easily reach new customers on the app. - Live shopping. Do you love livestreaming content? Then you’ll find Instagram live shopping helpful for making money. Just go live and tag products from your catalog (or Facebook shop) to feature in your broadcast. The product will show up at the bottom of the screen, where people can tap to purchase instantly.
The best part? Setting up an Instagram shop is free. You’ll only pay a commission if someone purchases through Instagram checkout.
5. Sell your photos online
Someone might get famous on Twitter by telling 140-character jokes, but Instagram is a photo-sharing app at its core. And photos are assets that can be licensed, printed, and sold in a variety of ways.
If photography is what got you into the Instagram game in the first place, you can list your photos in marketplaces like 500px or Twenty20, where brands and publishers might license them.
However, you can also sell your photos as prints and on other physical products using a similar method described in the last section.
Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows, and more, taking care of fulfilling orders and customer service, so all you really need to worry about is making sales.
Take the story of Daniel Arnold, who, according to an interview in Forbes, went from “eating toast three meals a day” to making $15,000 in 24 hours by offering to sell prints of his popular-but-controversial photos. If you've already got the demand, all you need to do is take the initiative and offer your audience the opportunity to buy your photography from you.
6. Monetize your content
Monetize your videos with ads
Another way for entrepreneurs to make money on Instagram is through in-stream video ads. With these ads, brands can promote themselves within the videos you produce.
How much you earn depends on the amount of views your video gets, or “Monetizeable Plays,” according to Instagram. You’ll get 55% of ad revenue generated from each view, paid monthly to your bank account.
Turn on In-stream Video Ads and start earning in three steps:
- Go to Account Settings. Tap Creator, then In-Stream Video Ads.
- Tap Get Started. Read and agree to the terms and conditions.
- Toggle Allow Monetization on your existing Instagram videos, then tap Continue to finish.
To earn through In-Stream Video Ads, your content must be original and you need to own the rights to any music. Your video needs to be two minutes or more to monetize. Images, polls, looping videos, slideshows, or text montages don’t qualify.
Live badges
Live badges are a newer feature, helping creators and influencers make money on Instagram. A popular concept taken from Twitch and TikTok, think of Instagram Live badges as tips you can receive during a live broadcast.
With this feature, viewers can purchase a badge during the livestream that shows in the comments and unlocks features, including a place on the creators’ badge list and access to a special heart.
People can buy:
- One heart for $0.99
- Two hearts for $1.99
- Three hearts for $4.99
7. Sell old stuff
If you’re not an influencer and just want to make some extra cash, Instagram is a great place to sell old stuff. Whether it’s furniture, clothing, collectors items or even Mason jars, you can make side income selling it on Instagram. Plus, you can declutter your home and help save the environment.
Take Lavender Loveseat, for example. Based in Chicago, the team finds older pieces of furniture, refinishes them, and sells them through Instagram. The brand shares fun, entertaining content on its page to attract buyers and earn sales.
Read More: From Likes to Dollars: Here's How to Sell Your Products on Instagram
How much do Instagram influencers make?
There are a number of factors that determine how much an Instagram influencer makes. They can earn anywhere from a few dollars to a million dollars per post.
The amount you make depends on a few factors:
- Number of followers
- Engagement rates
- Affiliate marketing tactics
The good news? There is room for any size account to make money on Instagram. There are generally five tiers of influencer marketing, broken down by follower count.
- Nano-influencer: 1,000–10,000 followers ($10–$100 per post)
- Micro-influencer: 10,000–50,000 followers ($100–$500 per post)
- Mid-tier influencer: 50,000–500,000 followers ($500–$5,000 per post)
- Macro-influencer: 500,000–1 million followers ($5,000–$10,000 per post)
- Mega-influencer: 1 million+ followers ($10,000–$1 million+ per post)
If you don’t have a lot of followers, don’t get discouraged. Earning your followers’ trust and engaging with them will help your account grow. More than the number of followers, brands look for influencers to work with that have an active following.
So even if you only have 1,000 followers, you can still make some real money. To give you a little inspiration, here are some examples of the top non-celebrity influencers who have made the most of Instagram with their accounts:
- Lele Pons: 46 million followers
- Charli D'Amelio: 44.4 million followers
- Addison Rae: 40.1 million followers
- Sommer Ray: 26.8 million followers
Related Article: It’s Your Time to Shine: How to Find and Work With Instagram Influencers
How many Instagram followers do you need to make money?
If by now you’re wondering how many followers you need to start bringing in real revenue, the short answer is: not as many as you think.
The long answer depends on factors that range from:
- What niche you’re in and how easily you can directly tie it to a product category (fashion, food, beauty, and fitness are popular niches, based on top Instagram hashtags)
- How engaged your followers are (100,000 fake followers won’t amount to much)
- Which revenue channels you explore
Naturally, the more engaged followers you have, the better.
Check out our tips on how to get more followers on Instagram.
While top Instagrammers make thousands of dollars per post, even those with small but engaged followings of 1,000 have the potential to start making money.
Getting paid on Instagram and beyond
What started as a hobby—making people laugh, doing silly photoshoots with your dog, or sharing pictures of food—can snowball into the chance to turn your Instagram page into a source of income fueled by your engaged following. But why stop there?
There’s a world of possibilities for creators to make money on the web. If you want to open up more revenue streams online, be sure to check out our tips on how to make money on YouTube. Your Instagram followers are bound to join you on other channels. You just have to open the doors for them to walk through.
Ready to create your business? Start your free trial of Shopify—no credit card required.
Make money on Instagram FAQ
Can you get paid on Instagram?
Yes.
You can get paid on Instagram in the following ways:
- Create sponsored posts for brands that want to get in front of your audience
- Become an affiliate and making a commission selling other brands’ products
- Create and selling a physical or digital product or offering a paid service
- Set up an Instagram Shop
- Sell licenses for your photography or videos
- Monetize your content
How many followers do you need to make money on Instagram?
The more followers you have on Instagram, the more money you can make. Rates are also determined by engagement, quality of content, name recognition, audience demographic, and skill set. The standard is $10 per 1,000 followers, but can vary depending on your contract and sponsor.
How much money does 10K Instagram followers bring in?
Micro-influencers, or accounts with 10,000 followers or less, can make around $88 per post on Instagram.
How to Make Money on Instagram in 2023 (14 Proven Strategies)
If working hard and making money is the American dream, not working hard and making money is the Instagram dream. But making serious income using social media requires some serious strategy. Whether you’re a creator or a business, you’ll find the most success in making money on Instagram if you do your research.
Keep reading to get inspired by thirteen examples from creators and brands, and find tips for making money on Instagram that apply to everyone.
Can you make money on Instagram?
How much money can you make on Instagram?
How to make money on Instagram as a business
How to make money on Instagram as a creator
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
Can you make money on Instagram?
Hell yeah.
In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube.
“Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021.
In 2021, Instagram was the second-most downloaded app in the world. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. All of which is to say: that’s a massive potential audience. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money.
Want more proof? Grab the popcorn and watch this video from Hootsuite Labs.
(If you’re looking for more Instagram stats—you know, to rattle off at parties and impress your friends—you can find 35 of them here).
How much money can you make on Instagram?
Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. On top of that, calculating income from Instagram is complicated—if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money?
It sounds bizarre, but that’s the way most successful creators’ journeys go. How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck.
Here’s how much some creators and celebs have reportedly cashed in:
$901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider
$100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers)
$983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post
$1,604,000: The amount Cristiano Ronaldo reportedly makes per post
In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. Here’s what they found:
- The average influencer makes $2,970 per month. “Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows—as is referenced in the next stat!
- Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.
Source: Hypeauditor
Top 5 Instagram Earners in 2022
Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Here are the top 5 earners on Instagram today:
- Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000
- Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000
- Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000
- Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000
- Selena Gomez – 341 million followers with an estimated average price per post of $1,468,000
How to make money on Instagram as a business
Being present, active, and engaging on Instagram (and keeping up with trends) is one of the best ways to find business success on the platform in 2022.
Here’s how to do it.
1. Promote special offers
The online audience is a sucker for a good deal (and Instagram users love to buy stuff: 44% of Instagrammers say they use the app to shop weekly).
Use Instagram to showcase all the great things about your company—specifically, anytime you’re having a sale. Not only does posting your sale, promo code, or special offer on Instagram advertise a sale to your followers, but it also makes the information easily shareable.
This holiday sale post from clothing brand @smashtess has lots of comments that are just people tagging their friends. It’s an awesome way to promote the sale and also have the sale shared organically.
View this post on Instagram
A post shared by Smash + Tess (@smashtess)
2. Set up countdowns to new launches
You can use Instagram to give your followers a sneak peek of new releases, launches, or product lines—and using the “Countdown” or “Reminder” functions, you can provide potential customers with a simple way to flag when those new products will be available for sale.
This creates some hype around your offer, and once the release happens, users get a notification reminding them to check out the goods (and, hopefully, check out the goods).
3. Set up an Instagram Shop
Instagram Shops are a direct method of making money off of the app. Users can buy products using the platform’s native e-commerce tools, and it’s easy to set up a shop.
Instagram shops are an impulse buyer’s best friend (or worst nightmare, depending on how you look at it). Your shoppable products or services will show up in your followers’ news feeds, along with regular posts.
Hosting an Instagram shop is also a great way to provide quick customer service to folks who use social media (basically everyone—75% of the global population over the age of 13).
Customers can DM you or comment on posts to learn more about your brand. (Hint: if you’re feeling overwhelmed in your DMs, consider using a chatbot to support your customer service team.)
When you post something with a buyable item, the little shop icon will appear on the post, letting viewers know that it’s available for purchase.
Home goods store @the.modern.shop uses shoppable tags in many of their posts.
4. Schedule shoppable Instagram posts with Hootsuite
You can create and schedule or auto-publish shoppable Instagram photos, videos, and carousel posts alongside all your other social media content using Hootsuite.
To tag a product in an Instagram post in Hootsuite, follow these steps:
1. Open your Hootsuite dashboard and go to Composer.
2. Under Publish to, select an Instagram Business profile.
3. Upload your media (up to 10 images or videos) and type out your caption.
4. In the preview on the right, select Tag products.
The tagging process is slightly different for videos and images:
- Images: Select a spot in the image, and then search for and select an item in your product catalog. Repeat for up to 5 tags in the same image. Select Done when you’re finished tagging.
- Videos: A catalog search appears right away. Search for and select all the products you want to tag in the video.
5. Select Post now or Schedule for later. If you decide to schedule your post, you will see suggestions for the best times to publish your content for maximum engagement.
And that’s it! Your shoppable post will show up in the Hootsuite Planner, alongside all of your other scheduled content.
You can also boost your existing shoppable posts directly from Hootsuite to help more people discover your products.
Note: You’ll need an Instagram Business account and an Instagram shop to take advantage of product tagging in Hootsuite.
Try Hootsuite free for 30 days
5.
Set up a chatbotAn easy way to provide excellent customer service and make sales through direct messages is to set up an Instagram chatbot. A chatbot is integrated directly into your Instagram account and website and can answer any frequently asked questions from your followers. If the question is too complicated for the conversational AI chatbot, then it will automatically pass the inquiry to a real live member of your team.
And how can a chatbot help you earn on Instagram? Simple!
An Instagram chatbot can recommend products in your shop, directly to your customers within the chat, leading to faster and more streamlined sales.
If a customer inquires about what color foundation you have in stock, the chatbot can serve up three different options that the user can quickly add to their cart without ever leaving the platform.
Source: HeydayGet a free Heyday demo
6. Partner with creators
Influencer marketing allows you to share your company with the creator’s audience (and the creator also gets a spotlight for your audience—it’s a win-win).
When you’re researching folks to collaborate with, make sure you pay attention to their content and values: you want to pick someone who has goals that align with your own, so the partnership makes sense to customers and doesn’t seem like some oddball marketing scheme.
For example, it makes sense for a plant-based bakery to partner with a vegan influencer (more sense than Bill Nye partnering with Coca-Cola, that’s for sure).
Try to collaborate with creators who would be likely to try and/or like your products, anyway—for example, dancer @maddieziegler has long had a partnership with activewear brand @fabletics. You can offer the creator money, goods, or an affiliate deal (more info on that in the “Join an affiliate program” section of this post, just above!) in exchange for posting about your company.
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A post shared by maddie (@maddieziegler)
7.
Partner with other businessesLike partnering with creators, partnerships with other businesses give folks on both sides of the deal an opportunity to interact with a wider consumer base. Try contacting other businesses like yours and hosting a contest or giveaway—it’s an excellent way to gain followers and tap into a new audience.
This giveaway from @chosenfoods and @barebonesbroth requires entrants to like and save the post, follow both companies, and tag a friend in the comments. Both brands are building their audience—followers just waiting to be converted into consumers.
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A post shared by Chosen Foods (@chosenfoods)
8. Straight-up advertise
Hey, the basics still work. Advertising on Instagram is one of the ways you can make money on the platform and actually track your progress.
You can turn any post into an ad by boosting it, and your Instagram analytics will tell you how much of a difference the boost made.
How to make money on Instagram as a creator
Even if you don’t have a “business” in the conventional sense, there are lots of ways you can use Instagram to make money as an individual. With a solid following and clear niche, you have influence—and can be an influencer.
1. Partner with brands
Partnering with brands is likely the most well-known way that creators can make money on Instagram. Find a small or big brand that aligns with your values (that part is important—partnering with a brand that has nothing to do with your regular content, or even directly contradicts your regular content, will make you seem inauthentic).
Partnerships with brands can take many forms: you might be paid to make an Instagram post that features a specific product or be offered free products in exchange for content. To get started, try making a few posts that feature some of your favorite things—restaurants, skincare, whatever feels true to you—for free.
You can then point to those posts as examples when you’re reaching out to brands.
Lots of makeup and beauty influencers participate in these kinds of brand deals. Here’s an example of a paid partnership post from creator @mexicanbutjapanese for Nordstrom.
View this post on Instagram
A post shared by Mexicanbutjapanese (@mexicanbutjapanese)
Hint: when you’re participating in a paid partnership or sponsored post, be transparent. Use hashtags, mark the post as sponsored, and be clear about the partnership in your captions. Not following Instagram’s branded content guidelines can result in posts being removed—plus, it’s sketchy.
2. Join an affiliate program
This is related to brand partnerships, as joining an affiliate program still requires you to connect yourself to a business that sells specific products or experiences.
Affiliate programs essentially pay you to market other people’s products (so again, you want to make sure that the products you’re highlighting align with your values). If your followers buy something from the brand through you—usually using a specific link or discount code—you get paid.
This nail artist is an affiliate marketer for a nail polish brand—when followers use her discount code to buy the nail polish, the creator makes money.
3. Enable Live Badges
For creators in the U.S., Instagram’s Live Badges is a method of making money directly through the app. During a live video, viewers can purchase the badges (which cost between $0.99 and $4.99) to show their support.
To turn on Live Badges, go to your Profile and tap Professional Dashboard. Then, enable Instagram monetization. Once you’ve been approved, you’ll see a button called Set Up Badges. Tap that, and you’re good to go!
Source: Instagram
If you’ve enabled Live Badges, make sure to mention it when you go live (remind your followers that if they’d like to show their support with money, it’s easy to do so!) and express gratitude when someone purchases a badge.
Saying thank you goes a long way, and will likely encourage other people to pitch in.
Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Delight your customers and improve conversion rates.
Get the guide now!
4. Sell your merch
Using Instagram as a marketing tool for your other revenue streams is a great strategy for moneymaking. If you’ve curated your personal brand enough to have a certain look, logo, catchphrase, or anything else that’s recognizably you, consider selling merch that’s splashed with that extra sparkle (you’re brand). You can make money from sales—plus score some free advertising when your followers start walking around with your name on their sweatpants.
Drag queen extraordinaire Trixie Mattel sells branded merch and uses Instagram as a platform to advertise.
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A post shared by Trixie Mattel (@trixiemattel)
5. Link to your blog or vlog
Selling advertising space on your own website—or making money from Youtube—can be super lucrative, and you can use Instagram to direct your followers to that external site (hint: use a link tree to make the most of that link in your Instagram bio).
Here are some quick examples:
- Foodies who post pictures of food they’ve made and also have a blog where they post full recipes
- YouTubers who post highlights of their vlog on Reels, then provide a link to their Youtube channel for the full video
- Fashion influencers who post their outfits on Instagram and link to their website, where they share where the clothes came from
- Outdoor adventurers who post gorgeous landscapes and link to their blog where they detail the best road trip routes
Food blogger @tiffy.
cooks posts videos of her making food on her blog, and links to in-depth recipes in her bio. The recipes live on her blog, which also hosts posts that contain affiliate links.
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A post shared by Tiffy Cooks 🥟 Easy Recipes (@tiffy.cooks)
6. Offer paid tutorials or masterclasses
This is similar to linking to a blog or vlog, but instead of making income indirectly (through businesses advertising on your page or Youtube ads), your followers are directly paying you for a service you’re providing.
If you have a particular area of expertise, you could offer an online masterclass that requires a paid ticket. This method of moneymaking is common for fitness influencers, who may post short workouts for free and then link to a full training routine that you need to pay to access.
Film colorist @theqazman offers quick tips on Instagram, but also hosts ticketed masterclasses. This way, his content still appeals to a wide (non-paying) audience, but folks who are serious about learning the ropes will pay him for a full lesson.
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A post shared by Qazi (@theqazman)
You can also offer tutorials or masterclasses for free and simply ask followers to tip you if they have the means—that’s the method athlete @iamlshauntay uses. Her link in bio directs followers to ways they can pay her for her work if they’re able to. This is a good technique to use if you’re looking for maximum accessibility: there’s no financial barrier to your content, but there’s still a clear way for your audience to pay you if they want to.
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A post shared by Latoya Shauntay Snell (@iamlshauntay)
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How to make money on Instagram. Walkthrough.
Instagram is an element.
How did an ordinary photo hosting application grow into one of the best social media in less than seven years?
See how it ranks among the famous social networks in January 2017.
Over 600 million monthly active users, 400 million daily active users. This is far more than Tumblr, Twitter, Snapchat, Pinterest and LinkedIn. nine0003
Impressive.
This is a great testament to how well people respond to simple visual content.
Look how much interest in Instagram has grown over the past six years.
And I doubt that this trend will change for the worse in the near future.
Like it or not, people love Instagram and it's one of the most popular ways to share photos.
In many cases, when I need some kind of picture, I would even prefer Instagram to Google Images. nine0003
It's simple and convenient, and most of the photos are of very high quality.
Opportunities for monetization
As with any major social network, the first thought of a marketer will be how to make money on this resource.
You may be asking, “How do you use your user base to generate legitimate income?”
In this article, I would like to discuss several different methods and ways to do this.
Some of them are not very large, they will allow you to earn about 200 dollars a month. nine0003
Others are large projects with the potential to earn $10,000 or more per month.
Your earning potential mainly depends on the number of subscribers and the time you are willing to devote to work.
Most articles on how to make money on Instagram advise you to do the obvious: Advertise! Show product! Increase the number of subscribers!
I know all about these things. I even wrote an article that explains how to get 300+ followers per day. Yes, exactly on the day. nine0003
But, in reality, most people want only one thing from Instagram - to make money.
How to go from zero to real money using a few simple strategies?
Let's get down to business.
Strategy #1 - Sell your photos
There are a lot of photo stocks.
If you have a blog or website, then you probably know what stock pictures are.
Some time ago I came across a site called Foap, which calls itself the “New Wave of Stock Photography”. nine0003
Instead of paying a lot of money for professional photos or using mediocre (and often banal) photo stocks, Foap offers a good alternative.
Here's how it works.
- You are registering
- Create a profile
- Create a portfolio of the best pictures you would like to sell
- You earn $5 for each image sold (you can sell the same images an unlimited number of times)
Here's how to register.
Click on the “Sign Up” button on the Foap homepage.
Select "Photographer" which means you are going to sell pictures.
Then download it from the App Store or Google Play.
Click the Install button.
If everything went well, you can start selling your Instagram photos.
Here's what you need to know about Foap.
To earn some money, you need to shoot really well.
You can't just put up some bullshit and get paid for it.
It doesn't work that way.
So I strongly advise you to learn how to shoot well before you start selling anything on Foap.
But if you have the necessary skills, then there will be an opportunity to earn money.
There is one interesting thing called "Missions".
You can try to contact the biggest brands in the world and sell your photos to them. nine0003
Here are some examples of current missions posted on Foap.
There will be many competitors, but this is a chance to make more money.
In this case, if your photo is selected, you will earn $100.
On some missions, you can earn up to $500 per photo.
What I like about Foap is that you don't have to have a huge following on Instagram.
This is one of the few methods that can make a profit even if your number of subscribers is minimal. nine0003
Success depends on how good you are at photography.
In addition, Foap can generate good passive income.
Once you've taken a photo and uploaded it, the photo has a chance to work for you.
You probably don't expect to get rich this way, but remember that a few Foap users have been able to make several thousand dollars a year.
Strategy #2 - Sponsored Posts
Let me just say that this strategy only works if you have a lot of followers. nine0003
If you only have 350, nothing will work.
But if you have at least 5,000 subscribers, this option is worth considering.
Here's how it works.
- You are preparing an advertising post on Instagram (it can be a photo or video)
- You include a branded hashtag, mention or promotional link to the brand in the description
- You are posting
- You are paid
Of course, this is a simplified scheme, but it works if you have enough followers on Instagram. nine0003
A couple of years ago, Star Wars: The Force Awakens was released.
To create buzz, Lucasfilm and HP used sponsored posts as part of their advertising strategy.
Namely, they asked musician Rudy Mancuso to create his own version of the famous Star Wars soundtrack.
Here he is with his dog, which looks like Chewbacca.
As you can see, this post has over 66,000 likes!
Rudy is not a big star like Kanye and Taylor Swift, but he has a lot of followers.
He was able to make money from it.
I'm not sure about the amount, but I'm guessing he got a lot.
This doesn't mean you have to have millions of followers to make sponsored posts work.
But you must have at least 5000.
Fortunately, this is possible.
Show some patience and perseverance, post great content, and everything will work out. nine0003
Promising Sponsored Posts
Another thing to mention is how to get in touch with brands that want to promote themselves on Instagram.
One of the best ways to do this is to use dedicated sites like Influenz.
This is a third party site that brings together brands and account holders.
Brands launch campaigns to promote their product/service and select Instagram influencers.
If you are shortlisted, you can choose which brands or products you would like to promote on your page. nine0003
You then have two days to post the brand's promotional post in a specific format.
As soon as the post is confirmed, you get paid.
Here are some examples of successful campaigns running on Ifluenz.
Here is Nabila Benattia subtly promoting Skinny Mint Teatox.
But Monique Trips is promoting GoPro.
Click on the “I am an influencer” button on the Fluenz home page to get started. nine0003
Enter your Instagram account to verify your status.
As I mentioned earlier, you need to have at least 5,000 Instagram followers and a valid PayPal account.
Once you've been verified, you can start looking for brands you'd like to promote.
Let me warn you. No need to promote the first brand that comes across.
I highly recommend choosing brands that are relevant and that you truly believe in. nine0003
In other words, don't advertise nonsense just out of a desire to make a quick buck.
This is important for your credibility and increasing your long-term investment.
Strategy #3 - Affiliate Marketing with Instagram Shoutouts
Let's now look at the other side of the coin - when you pay an influencer to promote an affiliate product.
This involves the use of Instagram Shoutouts, which are “screenshots of another user's page uploaded to your account to show support and introduce other users. Shoutouts can increase a user's followers and advertise for small businesses and websites.” nine0003
Here's how to use it.
First, you must have an affiliate product to promote.
This will help you quickly figure out how this process works and how to get started.
Here are some popular affiliate networks where you can find suitable products:
- Clickbank
- OfferVault
Or you can look to see if specific brands offer affiliate programs (many do).
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Now that we have defined strategies, we need to choose the product you want to promote.
Of course, there are a lot of criteria to consider when choosing a product, but what you really need to make sure is that the product is of high quality and has a high conversion rate.
Most affiliate programs provide criteria by which to judge how well (or poorly) a product is doing.
For example, Clickbank will show you a ranking of how much affiliates have earned from product promotion commissions over the last 12 weeks. nine0003
Buying Shoutouts
When you find the right product, do the following.
Go to Shoutcart.com.
This is a platform where you can find influential users with a large audience and “buy a shoutout” from them.
This is a great way to get the word out about an affiliate product very quickly and easily.
Here's how it works.
You're browsing Shoutcart's list of popular Instagram users, picking someone in your niche who matches your product.
nine0003
Some examples.
You match a user with the reach you want within your price range.
Shoutouts can cost from $5 to several hundred.
Search tools can be used.
For example, you can search by category.
Or you can set the minimum number of followers of the account owner or his rating (it determines the authenticity of the likes and followers of the account). nine0003
Study the statistics
Here's the thing.
Don't buy shoutouts from just anyone.
You need to pay attention to a number of factors:
- Number of subscribers
- Number of likes per post
- Account description
The account owner must have at least 50,000 followers and high engagement.
It won't do any good if no one logs into the account.
When you find the perfect one, add the user to your cart, create an order and pay for it. nine0003
That's it.
Now you are waiting for an influx of traffic.
And if you have chosen the right product, then the sales figures will please you.
Can be repeated with different combinations of products and users.
There are other alternatives to Shoutcart.
Take a look at Buy Sell Shoutouts and Plug Hype.
They do the same thing, but they have slightly different rules of work.
Buying Shoutouts / PPC
The idea behind these two tactics is the same. nine0003
Its essence is that you get almost instant results and present the product to a wide audience by spending a little money.
But the main thing that I like about buying shoutouts is the size of the audience that can be reached in almost a day.
Although the initial cost for this tactic is usually higher than PPC, the payoff can be much higher.
That's what I mean.
You can pay a one-time Instagram authoritative user for a $30 Shoutout. nine0003
And it will be much more expensive than a handful of clicks on contextual advertising.
This is true.
But you could potentially show the product you're promoting to half a million people or more.
If you think about it this way, the purchase of the Shoutouts looks more economical.
Strategy #4 - Selling Through Your Own Online Store
In terms of time, this tactic will require much more from you.
However, it can bring you really big income. nine0003
Here's what to do if you choose her.
- Open an online store (for example, sell clothes on Zazzle, or sell products on Shopify or Etsy)
- Create an Instagram account dedicated to your industry
- Post your product on Instagram feed
- Get money
This is what I like about the Internet.
He created a huge amount of opportunities for those who are smart enough to use the right resources to their advantage. nine0003
For example, there are companies that make products on demand, such as Zazzle. They allow you to design and sell your own clothes, hats, bags, stickers, etc.
without any investment or overhead.
You can use other free resources like social media to get yourself a good side job.
I've heard about this business model from several people making five figures a month.
Amazing example
I would like to show you an interesting Instagram page.
It's called Doug the Pug.
As the name suggests, she is completely dedicated to the life of one of the coolest and most charming pugs on the internet, Doug.
This is Doug's chronicle page, allowing users to follow his adventures.
As of March 2017, Doug had 2.4 million followers.
He has his own book called Pug Doug: The King of Pop Culture. This is impressive considering he can't even write. nine0003
There is also an official Doug the Pug store selling shirts, hats, mugs, plush dolls and more.
He also performs all over the country.
In other words, Doug's owner has created a mass brand.
And you know what?
It is mainly centered around the Instagram page.
It can be assumed that 2.4 million subscribers provide a lot of quality traffic to the store, and the owner receives his reward for this. nine0003
I think this is a great example of how you can use Instagram to build a brand from the ground up.
I also think that Doug the pug is a template that you can use to launch your own brand and sell products through your own online store.
Just use your creativity and come up with an interesting approach that will get people excited and want to invest in yours.
This takes a significant amount of time, but if you can create a large and loyal audience, then the dividends will not be long in coming. nine0003
The best thing about all these ways is that you can monetize your brand in the future.
Conclusion
I sincerely believe that Instagram is full of opportunities to make money.
To succeed, you need to use the right resources in combination with each other.
Whether it be selling your photos, sponsored posts, paying for showouts, or selling through your own online store, there are many options for users with different follower sizes. nine0003
With such a huge audience that is only growing, Instagram will continue to be a great platform for making money.
Source: The Step-by-Step Guide to Making Money from Instagram
Tags: instagram, content, marketing, sales, advertising, startup
How to unlink a card from Instagram? — blog Aitarget One
Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited. nine0030
If you do not plan to continue promoting your account or want to pay for advertising in another way, you need to unlink the card. In this article, we will tell and show how to do this, saving money, time and nerves.
Recall that you can link a credit or debit card, as well as PayPal, to your Instagram account.
We talked about payment methods in more detail in the article “How to pay for ads on Instagram”.
What problems can there be if the card is not unlinked in time? nine0030
Facebook automatically charges your account. Sometimes this can come as a surprise. Recall that payment occurs in two cases:
- When the billing threshold is reached. Remember that publications are shown first, and only then money is debited. When you spin ads for a certain amount (reach the threshold), Facebook charges a fee.
- On the billing date. If you haven't reached your billing threshold, you'll be charged on your billing date. Sometimes there are several write-offs in a month - on the appointed day and every time the threshold is reached. nine0074
Important! If the profile name does not match the name indicated on the card, the advertising account may be blocked and you will not be able to delete or update the card data in time, as well as change the payment method.
The system cannot be tricked. If there is no money in your bank account, they will be debited as soon as you replenish the balance. If you change your payment method, Facebook will debit it by default.
How to unlink a card from Instagram in the app? nine0030To unlink the card in the application, follow these steps:
- Log in to your account and tap the "Menu" icon in the upper right corner, select "Settings". Click the "Company" section.
- Payment methods will be displayed in the Promotion Payments tab.
- This section contains information about the account number, current balance and debts. Here you can delete the card or:
- set a spending limit; nine0074
- add payment method;
- edit or update data, for example, when reissuing a card or changing the validity period.
- Click on the payment method to edit or delete the card.
- Perform the desired action and save the changes.
How to unlink a card from Instagram in Facebook Ads Manager?
Insragram ads are often set up via Facebook. However, it's easy to forget an important point: if you unlink a card in the Instagram app, it will remain in Facebook's Ads Manager. If you delete the details in the Facebook advertising account, they will automatically disappear on Instagram as well. nine0003
Removing payment information in Ads Manager is easy, following the instructions:
- Go to the Ads Manager of the advertising page. Select "Advertising Payments Settings".
- Two windows will appear on the screen: Company Payments and Ad Account Roles. Click "Open Payment Settings".
- As in the Instagram application, information about the balance and card will appear. In the column "Payment Method" you will see three horizontal dots.
Click on them and select the desired action - "Edit" or "Delete". You can also add a new payment option here. nine0074
How to unlink Instagram account from Facebook Ads Manager?
If the card is not needed for Instagram, but is required to pay for Facebook advertising campaigns, then you need to unlink your Instagram profile.
To do this, log in to your Facebook account and go to the page linked to Instagram.
In the right pane, at the end of the list, select Settings.
Select "Instagram" from the settings list. The connected account and all the data will open. Scroll down the tab and click "Disconnect". nine0003
Payment methods linked on Facebook will be removed from Instagram.
Why can't I unlink my card from Instagram?
We've compiled the top problems users are experiencing:
- Deleting a card or changing data on Facebook doesn't automatically change Instagram.
