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How to increase 50 followers on instagram


12 Tactics for Instagram Growth

Summary

Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.

You will learn

  • The best practices to help you grow your Instagram audience
  • The importance of a unique brand voice on Instagram
  • How to post consistently and at the right times to grow your audience

You spend hours planning and creating content for Instagram. For a brief moment after you hit “Share,” all is right with the world. You’re confident you published something great.

Then, radio silence. Or a few likes and comments from your handful of followers. But how do you get more followers on Instagram if not by publishing great content?

There’s no step-by-step guide for Instagram growth. But there are best practices that will help you reach a wider audience and win over new followers.  

Here are 12 ways to get more followers on Instagram.

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Schedule your Instagram posts, carousels, stories, and reels with Buffer
Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.

1. Optimize your bio

Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.

Your Instagram bio should include:

  • A clear description of what you do
  • Touches of your personality
  • A call to action (shop, read more, contact us, etc.)
  • A link

Your in-bio link is your only clickable link on Instagram, so use it wisely. Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. But if you want to make it easier on yourself, take advantage of link-in-bio tools such as Start Page that allow you to turn a single link into a catalog of links.

CoolStays includes all the important aspects of a great Instagram bio.

Consider including a branded hashtag as well. For example, we encourage our fans to use #BufferLove when they talk about our products. Adding the branded hashtag to our bio tells people which hashtag to include to catch our attention. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it.

At Buffer we include our #BufferLove hashtag in our Instagram bio.

2. Find your best time to post on Instagram

Notice how we didn’t say find thebest time to post on Instagram? The truth is, there is no universal answer for when to post on Instagram to reach the highest number of people. But there are ways to figure out the ideal times for your followers.

First, use Instagram Insights to figure out when your audience is online. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All. ” From there, scroll to the bottom to find your audience’s most active times.

Instagram Insights will help you find your best time to post.

You should also consider when your content will be most relevant. For example, a step-by-step recipe video might perform better outside of work hours because people are more likely to be cooking. A coffee shop post, on the other hand, might do well around 2 p.m. when people go through an afternoon slump. Experiment with different posting times and track engagement.

If you're looking for some extra guidance on when to post, Buffer's Answers feature provides you with three posting time suggestions for maximizing your reach on Instagram.

Buffer's Answers feature uses data from your previous posts and followers' activity to calculate your best times to post.

Find more in-depth guidance in our article, How to Find Your Best Time to Post on Instagram.

3. Post consistently

A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average. But we recommend posting at least once a day.  Brands that get into a regular flow with Instagram posts tend to see the best results. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.

With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen. If your posts are shared on a regular basis and picking up good engagement, Instagram’s algorithm will likely show your posts near the top of your followers’ feeds.

Of course, quality is always more important than quantity. Posting more often doesn’t necessarily translate to higher engagement rates. Focus on creating content that will resonate with your target audience—more on that in section 9: Engage with your audience.

Instagram scheduling tools allow you to post consistently without having to worry about posting directly from the app every day. Take a look at How to Schedule Instagram Posts to Save Time and Boost Engagement to discover our favorite  Instagram scheduling tools (free and paid) along with scheduling tips.

4. Learn how the Instagram algorithm works

Many Instagram users initially panicked about the switch from a chronological feed to the ranked timeline. However, since the change, the average post is seen by 50% more followers than before. So, forget about learning how to beat the Instagram algorithm. Instead, focus on learning how to use the system to your advantage.

There are six factors that determine what shows up in each person’s timeline:  interest, timeliness, relationship, frequency, following, and usage.

Here’s a quick rundown of what each of those factors refers to:

  1. Interest: How much Instagram thinks a person will like the post based on previous activity
  2. Timeliness: How recent the post is
  3. Relationship: Accounts a person engages with on a regular basis
  4. Frequency: How often a person uses the Instagram app
  5. Following: Posts from the accounts a person follows
  6. Usage: How much time a person spends on Instagram

Instagram’s algorithm aims to surface the best content for each individual user. So, while six separate factors may seem like a lot to worry about, the best thing you can do is create high-quality content consistently.

We dig into each ranking factor in more detail in How the Instagram Algorithm Works in 2021: Everything You Need to Know. We also include guidance on how to create content that caters to each factor and share tips on how to use the Instagram algorithm to your advantage.

5. Experiment with different content types

Instagram is so much more than photos. Over the years, the app has introduced many ways to share content on the platform. Mixing it up with different content types is one of the best ways to gain more followers on Instagram because it gives you the chance to reach and connect with a wider range of people.

Remember: The algorithm looks at interest and strives to show people the content types that they interact with most often. So, if one person likes and comments on Instagram Reels more often than other post types, they’re likely to see more Reels in their Instagram feed. However, if another person interacts more frequently with carousel posts, they’ll see more of that content type in their timeline.

Each type of content has advantages. For instance, Instagram Reels have an edge because they’re the newest content type and Instagram always pushes new features. Since launching Instagram Reels in 2020, the app has moved the Reels button to the center position in the menu bar and made Reels appear larger than photo posts on the Explore page. Considering 200 million people check the Explore page every day, that additional visual real estate can make a big difference in how many people you reach.

Instagram TV (IGTV) videos also appear 4x larger than photos on the Explore page. And, since IGTV videos can be as long as 60 minutes, this type of content is ideal for long-form video.

Instagram Reels and IGTV take up more real estate on the Instagram Explore page.

Instagram Stories disappear after 24 hours, but they have their benefits as well. Fifty-seven percent of brands believe thatStories have been “somewhat effective” or “very effective”as a part of their social media strategy. Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to drive traffic to specific pages.

Meanwhile, carousel posts—a series of up to 10 images/videos in a single post—boast the highest engagement rates of all post types. Think of carousels as a mini-story or teaser to a longer-form piece of content, such as a blog. You can use text images, photos, video, or a mix of everything all in one thematic post.

DLC Anxiety uses a carousel post to explain how to reframe anxious thoughts.

Confused by all the arguments for different post types? People like what they like. So, while studies can tell you what the average engagement rate is for each content type or argue for one over the other, the best strategy is to use a variety. Mixing up your Instagram content allows you to reach people with different preferences, and that extended reach helps you boost your Instagram followers.

6. Find your brand voice and create unique content

People don’t follow your business on social media so they can see sales pitches. They follow your brand because they enjoy your personality and the content you create.

What works for one business might not suit your branding—even when you’re in similar industries. For example, Juggling Daisies Hobby Farm and Such and Such Farm both consider themselves to be unique farms. Juggling Daises is all about fun stories, cute photos, and wholesome content. Meanwhile, Such and Such Farm has a more rough-around-the-edges style that includes curse words and humor.

Ask yourself what you want your tone to be. Funny? Informative? Playful? Cynical? Your personality should also reflect what you’re passionate about. Such and Such Farm believes in sustainably grown produce, so many of their Instagram posts talk about their farming practices. What topics do you address with your Instagram content? Everything you share on your business account should show off your brand’s personality and beliefs.

Juggling Daisies shows off its unique personality in its bio and in Instagram posts.

Think of your business account as a person. Design a personality for the account and create branding guidelines so you can stay consistent. Branding guidelines should include notes on tone, style, and values along with your brand’s colors and fonts.

7. Write great captions

Nice photos catch people’s attention—great Instagram captions keep it. Captions give you a chance to provide more context or details about the photo or video you’re sharing. Plus, using keywords in captions can help you appear in search results on the app.

Instagram captions can be up to 2,200 characters. Of course, not every caption needs to read like a blog post. Play around with different lengths. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective.

The average length of Instagram captions is on the rise, but most brands still don’t go anywhere near that 2,200 character limit. In 2020, the average was projected to be 405 characters, up from 142 in 2016.

OnlineDrea uses both short- and long-form captions on Instagram.

So, when do you go long, and when do you keep it simple? There’s no hard-and-fast rule. Just like with content types, it’s best to mix it up. Take a look at these two posts from Andréa Jones of OnlineDrea. One post has a short caption, while the other specifically directs you to the caption for a longer explanation.

8. Research and use hashtags

We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.

Start by finding hashtags that would appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts. For instance, with Display Purposes, you simply type in a few words about your image, and it will recommend the top hashtags to use.

If you want to gain more Instagram followers, hashtags are essential. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline.

Instagram allows up to 30 hashtags per post, but don’t tack on extras just to hit 30. TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over again. Instead, group your go-to hashtags by category so you can quickly add a few relevant hashtags to each post.

With Buffer Hashtag Manager, you can create and save groups of hashtags. Then, you can select from your pre-saved groups and add hashtags to your scheduled Instagram posts.

Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post.

9. Engage with your audience

Engagement is crucial for growth on Instagram. Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation.

Keep in mind that just because someone sees your content, that doesn’t mean they currently follow you. If you have a chance to interact with a potential follower, you should take it. Every comment is an opportunity to gain a new follower (or keep a current one), so make sure you respond to each comment you receive. If your hands are already cramping at the thought of tapping away on your phone, don’t worry. With the Buffer Engage tool, you can reply to comments from your desktop.

But don’t just wait for your followers to start the conversation. Create engagement opportunities. Use Instagram stickers such as open-ended questions and polls in Instagram Stories. Ask questions in your photo captions. Encourage people to tag friends in the comments with prompts such as “Tag your BFF who you’d invite on this cruise!” or “Tag your wine-loving friend who you’d do this wine tasting with. ”

Need more ideas? Take a look at our Instagram engagement tips to learn how to get more followers on Instagram by increasing engagement.

10. Collaborate with others

Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns.

Our brand spotlight with Blume is a great example. Blume gets access to Buffer’s followers through the original Instagram Story and the accompanying Highlights. Meanwhile, Blume will share the spotlight with their fans, which brings their audience to Buffer. It’s a win-win.

Instagram Highlights spotlight featuring Janice Ayan of Blume

Influencer marketing is another way to grow your Instagram following. If you have the budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), micro-influencers (1,000–10,000 followers) can be very impactful.  In fact, content from micro-influencers has higher engagement rates than content from larger accounts. You can seek out micro-influencers to set up collaborations or simply re-share user-generated content (UGC).

Remember those branded hashtags we talked about in Section 1: Optimize your bio? One tap on your branded hashtag, and you’ll have an entire catalog of content to choose from.

When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We used those hashtags to find and re-share user-generated content. Within one year, we increased our Instagram followers from 4,250 to 21,000.

We discovered Jon Woon through our branded hashtag and re-shared the content on our own account (with permission of the original creator).

Why is UGC so popular? "It relays authentic experiences about a brand’s products or services from previous customers, which boosts brand credibility," says Ramon Berrios of Trend.

Collaborations are also a chance to show off your values and personality through association. The businesses and people you align with and support say a lot about your own brand. Partnerships can be especially powerful for local businesses, too. Consider partnering with your neighbors so you can reach a hyper-targeted audience.

Make it easy for people to find your Instagram. No one should have to hunt through pages of your website to find your Instagram profile.

We use our website footer to link to Buffer's social accounts.

Add your Instagram account link to:

  • Email footers
  • Your website’s footer and/or sidebar
  • Bios on other social media platforms
  • Social media posts from team members

12. Analyze your results

One way to figure out how to get more followers on Instagram is to look into what your current fans respond to. You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools such as Buffer.

Don’t obsess over vanity metrics such as likes and comments. Instead, think about what the metrics tell you. For example, if you’re testing out a new hashtag, metrics such as new followers and reach will tell you more about the value of that hashtag than likes from your current followers will. However, if you’re experimenting with different posting times, impressions can give you an idea of when your content is most likely to be seen. Your end goal will determine which metrics matter the most.

Analyzing your data can help you to spot trends and understand what content resonates with your audience. 

Watch for trends. Does a specific type of image get more impressions or engagement? Post more of those images and see how your followers respond. Do certain hashtags result in more likes from people who don’t follow you? Use those hashtags more often and keep an eye on new followers.

Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to fuel your marketing strategy.

How do you manage your Instagram marketing?

If you want steady Instagram growth, you have to give your target audience quality content on a regular basis. While piecemeal social media is fine for personal accounts, businesses need to be more strategic. All of the tactics we covered will help you gain more Instagram followers, but they’re not boxes you can check off once. Staying on top of your social media content strategy is crucial.

It takes time to plan and schedule posts. And managing engagement can be a challenge as well. With Buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling through analytics, right in one platform. Get started for free.

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Can You Really Get 100 Instagram Followers (for Free) in 24 Hours?

Who NEEDS more Instagram Followers?

Followers. Followers. Followers…

That seems to be what so many focus on when it comes to starting or building an Instagram account.

The amount of followers you have usually means you have more engagement, more engagement leads to more potential sales.

After all, there are over 700 million users on Instagram and Instagram itself has over 226 million followers!

But how can you get followers on a site like Instagram without spending any money on ads or buying followers?

Today’s test is going to cover a strategy that promises to add 100 new followers in 24 hours

How to Get Instagram Followers

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I ran across a blog on WeekHack that was entitled “How to get 100 Instagram Followers in 24 hours” and I was intrigued.

The blog post promises that if you follow their step-by-step tutorial, you can get 100 new Instagram followers within 24 hours — even if you don’t already have an Instagram account.

Sounds too good to be true, which is why I wanted to test this.

So here’s their step by step plan:

  • Optimize your Instagram profile for maximum engagement-Pretty basic stuff here.
    • Make sure your profile is filled out, has an eye-catching profile image and a good bio.
    • Make sure the URL you list is to an opt-in page or product page selling something.
    • They also recommend posting at least 12 images before you start promoting your profile so that people can get an idea of what your page is about before they follow you.
  • Find at least 30 strategic hashtags – They recommend a few things here.
    • Choose 30 hashtags with 50k-300k images per hashtags when you search Instagram. Don’t use ones with more than 300k images until you have lots of followers. You can simply search Instagram to find hashtags for a popular subject, such as food. The goal here is to be featured in the “Top 9” posts for that hashtag. 
    • Post these 30 hashtags as a comment under the post, not in the post itself. This is supposed to get you more engagement.
  • Decide how much content you’re going to publish. They recommend posting at least 3-4 times per day. And also recommend posting 1 live video per day and 5+ Instagram stories per day.
    • Photos of your team, office, you or your product
    • Motivational, business and inspirational quotes
  • Locate your target users. –
    • Find at least 10 accounts that are your top competitors
    • Choose accounts with only 50k followers or more
    • Put the 10 in a spreadsheet with the profile URL, name, follower count and likes per post
    • Go to their account and tap on Followers and start following their followers
    • Don’t follow more than 50 per hour due to Instagram’s follower restrictions
  • Engage with your community. –
    • Reply to comments on your photos
    • Like other people’s photos that have hashtags, you’re interested in
    • Reply to messages

You can automate most of these tasks with tools like Kicksta – which auto likes relevant IG profiles to grow your followership on autopilot. Be careful though, as this Kicksta review points out, the rate at which your IG followers grow is a bit unpredictable.

Testing Instagram Follower Strategy

To see if this strategy leads to 100 new Instagram followers in 24 hours I’ll use my own small business account for Space Walk of Central Texas. (*This account is no longer active on Instagram as of January 2020)

This is the side business I own and have been active on social media for about 3-4 years.

I already have an Instagram account and have been actively posting to it for about 2 years.

When the test started, it had 629 followers.

My goal will be to follow this strategy as much as I can over a 2 week period, then report the results.

Hypothesis: Following this plan will NOT get me 100 Instagram followers in 24 hours.

Trying to Gain 100 Instagram Followers

I couldn’t focus on pages that had over 50k followers, as this page is a local business and no one in this area has that many followers. (I’m in Central Texas, not New York City.)

Instead, I sought out large businesses in a 50-mile radius of my town and followed their followers as well as followed the pages/people they follow.

I did my best to follow 50 per hour, although that was harder than you might think. Manually clicking on that many “Follow” buttons consistently is time-consuming. After 2 weeks, I followed about 2,500 accounts.

My main focus when finding accounts to follow was to find local businesses that appeal to parents, as parents are my ideal customers. Such as the local Parks and Recreation account:

After following I’d click on their Followers and Following and follow those accounts, or Request to follow.

Also during this time, I scheduled out 4 posts per day with photos showcasing my product as well as posting parenting-related inspirational posts.

In addition, I posted 20+ hashtags in the comments of each post, with a few other posts having hashtags in the post itself.

I commented on the last 3-4 posts to show that I was engaging with them and hopefully their followers would see that as well.

During this two-week test, I left about 100 comments.

Did all this following, hashtagging, and commenting work?

Did We Get 100 New Instagram Followers?

After going through this strategy 5 days per week for 2 weeks, did I really get 100 Instagram followers in 24 hours?

Remember my hypothesis was: Following this plan will NOT get me 100 followers in 24 hours.

I started with 629 followers, ended with 983. An increase of 354 followers, which is impressive.

But not quite the 100 followers for every 24 hours I spent during the test.

So based on this number I’d say my hypothesis was true.

But was the strategy a total loss?

No!

354 followers is nothing to sneeze at and was an increase of 56.28%.

Granted I had to follow 2500 people to get this increase, which equates to a 14.16% conversion rate if all 354 new followers came from those 2500 that I followed, which they probably didn’t.

And due to that increase in followers, my Impressions and Reach are both higher now than before.

Let’s take a look at the Insights of a post just before the test started. It received 224 Impressions and 182 Reach:

Once I completed the strategy here are the Insights of a post showing an increase in results –received 264 Impressions and 233 Reach:

That’s an 18% increase in Impressions and 28% increase in Reach. Not too shabby considering the strategy didn’t cost me anything but my time.

Conclusion — Is this a Viable Strategy to Gain Instagram Followers?

Yes and No.

Yes in the fact that it did produce positive results — not as many as it originally claimed, however.

And yes that all this legwork was done instead of signing up for one of those automated tools out there that claim to do this for you. Given these tools store your login credentials, and its automation could violate Instagram’s Terms of Service, you could lose your Instagram account..

(I won’t link to any of those tools as I don’t want to endorse them and they weren’t part of this test. )

But I’d have to give a No for the fact that it takes a lot of time to accomplish.

If you’re also trying to run a business or other social media accounts this would be tough to do. And it was for me honestly.

The “follow for follow” mindset and strategy aren’t always true as many may never look to see who just followed them. But for those that do tap to see who you are, it is a good idea to have your profile filled out as mentioned and have plenty of posts and be currently active.

In the end, while this strategy didn’t give me 100 new followers every day, it did drastically increase my Instagram followers and increased the engagement along with that.

And I’ve already had a couple of messages and comments inquiring about renting inflatables so it could quickly result in sales — which is ultimately why I have the account anyway!

I’d recommend giving this a try, but maybe not to the full scale I did due to time. Maybe find 20-30 people/pages to follow that are either local to your brand or a competitor and then follow their followers. Dedicate 20 minutes per day to it and see what happens.

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How to get followers in 2022 on Instagram: from 0 to 10,000

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Do not miss new useful articles and keep the old ones handy.

As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have collected 14 tips for you to help you grow your profile from scratch within a year.

#1 Join mutual PR groups / Liketme

How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.

It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.

Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page. And to keep the attention of new subscribers, you should also subscribe to them.

This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.

#2 Repost someone else's content

To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.

One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.

Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier? nine0005

What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement. This is the simplest and most effective strategy for beginners.

#3 Ask followers to share photos

It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility. nine0005

If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.

You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.

If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free. nine0005

#4 Create a consistent style and stick to it

Yes, sounds like " blah blah blah " . Let's figure it out.

Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.

Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts. nine0005

Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.

By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.

#5 Use hashtags

Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!

Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.

Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.

Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach. nine0005

If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.

#6 Use location tags

Increase your reach with « Location tags » , it indicates the city or place where the video or image was taken.

If your business is in a certain city, you can use these geotags to make it easier for people to find and follow your Instagram account. nine0005

Locations have their own feed, stories and hashtags - use this sticker and your content will be automatically added there.

#7 Start blogging

Do you have a blog? Start running it on Hashtap or Yandex.Zen.

You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post. The more people who read your blog, the more likely they are to go to your social media pages and follow. nine0005

This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.

#8 Follow competitors' followers

To promote your account, you need to find people who follow your competitors' pages.

Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them. nine0005

It's best to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.

#9 Work with bloggers

Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.

But when choosing a blogger, carefully study his profile, exclude cheating subscribers. Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this? nine0005

#10 Giveaways

Giveaways are another effective way to promote your account.

If the draw is published on the site, you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.

If you don't have a lot of subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks. nine0005

If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.

Is your goal to promote your account? Then this strategy is for you if increasing sales is not.

#11 Collaboration with other brands

While you are at the start of your page promotion, collaboration with other brands is a quick way to build a target subscriber base. You just repost and tag each other's profile. nine0005

You don't have to do anything but repost. New subscribers will write to you first.

#12 Instagram Tips/Guide

Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.

There are 3 guide formats available:

  • Places - collections of interesting places, objects, etc. in your city or some other city. nine0152
  • Products - collections of products that you sell on your Instagram.
  • Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.

If you have interesting and useful tips, they will be shared with them. This will increase your engagement and reach, and with them the number of subscribers.

#13 Use Instagram analytics

« Embedded » Instagram analytics gives incomplete information about your followers.

Connect third-party analytics services to get more data. Many of these services are free.

Best free analytics services for Instagram:

  1. Sprout Social
  2. DataFan
  3. Popsters
  4. Live Dune

All these services collect highly informative statistics on subscribers and your content. To figure out your target audience, analyze metrics such as engagement rate, number of new followers, unsubscribers, and inactive accounts. Use this data to better understand your audience. nine0005

A very loose translation and adaptation of an article from the Oberlo blog.

Christina

Kerbs

Yandex.Direct and Google Ads certified specialist. Knows everything about medical marketing and coffee varieties.

How to get followers on Instagram: TOP-8 ways without cheating

900 million active users go to Instagram every day, put likes, subscribe and buy. So that you understand the scale: 146 million people live in Russia. Big and small businesses come to Instagram, everyone wants to gain followers for their account and start earning. nine0005

I have already told you how to start a blog on Instagram, now let's see what are the ways to attract subscribers to this very blog.

From this article you will learn:

Is it possible to gain subscribers for free?

It is quite possible to advance by yourself, but you will spend a lot of time and effort. Mass following, mass liking, hashtags were popular ways of promotion in the early days of Instagram. Three years ago, it was enough to have beautiful photos and a connected service that follows people, and they subscribe in response. nine0005

In 2019, free promotion methods are not as effective as Instagrammers would like. Every day, three to five shops, showrooms, and sms people subscribe to the accounts of ordinary people. Users are used to it, but I would say that these schemes are rejected by ordinary people.

Do not make free methods the basis of promotion.

Not signed? Instagram consultation will help you understand why your account is not growing. Fill out the form and see you soon. nine0005

We attract live readers on Instagram

Let's agree on the bank - we are gaining subscribers WITHOUT CHARGING. I am totally against this method. You can create the appearance of activity by winding up likes and followers, but there will be no sales in such an account. Comments, by the way, too.

Here THIS can be subscribed to you if you use cheat. Do you think Instagram will like such subscriptions? 🙂

Remember - real people buy, but bots don't. nine0210

Development of an account from scratch starts with a content strategy. Answer 5 questions:

  1. Who is the target audience of the project - gender, age, interests, product needs?
  2. Who are your direct and indirect competitors?
  3. What are their differences, disadvantages, advantages over your product?
  4. What do you sell? List all services
  5. Why buy from you? What is the difference from competitors?

I hope you will not be lazy and answer strategic questions. The next step in self recruitment is content production. nine0005

Take attractive photos, write posts that are interesting to the target audience, boost activity in the comments. Content is why you should subscribe to a blog.

Put yourself in the shoes of new readers. If, while reading the posts, your jaw is yawning... If looking at the visual tape, you want to run away... Then you are clearly doing something wrong.

To gain followers on Instagram, first work on the content.

9 ways to get your first 1000 subscribers

1. Mutual PR, joint activities with other Instagrammers .

Find accounts where the target audience hangs out and agree on mutual PR. In addition, you can broadcast live, exchange guest posts, share Stories.

If you have 300 followers, it makes no sense to negotiate a VP with a 15K account. Mutual PR should be of interest to both parties.

2. Marathons on Instagram .

Bloggers run free marathons - this is a great opportunity to learn new things and meet someone for cooperation. Participate in marathons, communicate with others, agree on moves. nine0005

3. Activity with major bloggers .

Bloggers who write about Instagram publish fees for the VP, mutual commenting, liketimes and other interactives. Join activities. And also leave interesting and smart comments under the posts of major bloggers to be remembered by readers.

4. Advertising with bloggers .

A great way with its own pitfalls. Trust me, you can get promoted if you make a really cool service, product, or admirable content. nine0005

5. Targeted advertising .

Yes, I can definitely hear the indignation: “Zarina, but I heard / read / one grandmother said that if there are less than a thousand subscribers, people will not subscribe” .

Trust me, people won't subscribe if the content is shit. And if you get into the pain of the target audience with content, then it doesn’t matter how many readers you have. Target is a good solution for introverts and for those who do not have time for other activities. Yes, you may spend more money, but you will quickly reach the cherished 1000 readers. nine0005

6. Reels .

Take off the rails! First, don't be afraid.

Learn more