How to get more likes for facebook page free
10 Tactics That Actually Work
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook.
In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform. And ever since, we’ve all been trying to figure out how to get Facebook likes.
The potential audience Facebook offers is massive. Even if the number of total users shrunk for the first time in early 2022, getting Facebook likes still promotes your content to some 2.11 billion accounts.
Source: Digital 2022 Global Overview Report
Read on for tips to help you understand the role likes play in your Facebook marketing and why it’s important that your likes are authentic. Then we’ll go over some practical suggestions to help you get more likes on Facebook.
Click any of the tips below to jump ahead, or keep scrolling and read the guide in its entirety.
1. Start with strong social marketing fundamentals
2. Know what your audience wants to see
3. Know when your audience is active
4. Stay up-to-date with Facebook trends
5. Pin a popular post
6. Work with Facebook influencers
7. Take advantage of cross-promotion
8. Run ads
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Why are Facebook likes important?
Likes are a ranking signal for Facebook’s algorithm
Likes are important because they contribute to which posts Facebook’s algorithm pushes to the top of users’ feeds.
The algorithm is a black box of math that orders posts. Lots of factors go into the box, and a user’s feed comes out.
Likes and the algorithm have a long history together. In fact, the first feed algorithm was based on likes alone.
Details about the current Facebook feed algorithm are a trade secret. But likes are probably an important part of it. They’re also a part that everyone can see.
They serve as social proof
Most of the factors in Facebook’s algorithm are invisible to users, but likes are different. Because anyone can see them, likes provide social proof to influence your audience. This makes likes a key part of getting users to engage with your Facebook content.
Social proof is just a fancy word for peer pressure. More specifically, social proof refers to the way people tend to do what other people are doing when they’re not sure what they’re supposed to do.
If you’re alone next to a cliff, you might hesitate to jump off. But if you see all your friends jump off, you’ll be more likely to try it yourself.
User engagement works the same way.
Likes are proof that other users have already engaged with your post. When other users see this, they’re more likely to do the same.
Should you buy Facebook likes?
Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. We’ve seen the ads — “High quality! 100% real and active users! Affordable prices!” But no matter what that pop-up says, buying Facebook fans is not a good idea.
For one thing, there are ethical reasons not to do it. But if you need a Hootsuite blog post to tell you that, then I probably won’t convince you now.
There is also the risk that you’ll get caught. Facebook’s official stance on fake likes is ambiguous. It doesn’t explicitly ban buying likes. It also doesn’t say that the platform won’t go after users that buy likes.
Even if Facebook itself doesn’t care if you buy likes, your customers probably do. Building trust with your customers is one of the main benefits of social media marketing.
If they find out that you’re buying likes, you throw all of that away.
On a purely self-interested level, buying Facebook likes is still a bad idea even if you’re never caught. This is because you’re not just lying to other Facebook users; you’re lying to yourself. All those fake likes you buy will gum up your social monitoring efforts.
Social monitoring is when you use data related to your brand from social media to gain business insights. Platforms like Hootsuite offer powerful tools to analyze the data your social media presence generates. When you fill up your Facebook presence with noise like fake likes, you make it harder to find out what real people want.
How to get more likes on Facebook
There are basically two ways to get more Facebook likes: increasing your reach and increasing engagement. But the two often go hand-in-hand.
Increasing your reach means getting more eyeballs on your content. The more people who see your post, the more chances it has to get likes.
Increasing engagement means getting more likes from the people who see them. When you make content that your audience wants to see, you get likes more efficiently than if you hit Post on the first thing that comes into your head.
It sounds deceptively simple. But we’ve got eight tips to help you master the fine art of getting more Facebook likes.
1. Start with strong social marketing fundamentals
When you know what you’re trying to accomplish on social media, all parts of your social media presence benefit. Before scheduling your next Facebook masterpiece, think about how that post contributes to your overall marketing goals.
Good social media fundamentals mean following a social media marketing plan that aligns with your business objectives.
After all, successful content marketers are six times more likely to have a documented strategy in place.
2. Know what your audience wants to see
To make content that your audience will engage with, you have to spend some time finding out what they like. Making decisions based on data from your specific context will help you make posts that get more likes.
Luckily, there are plenty of tools to help you analyze your data. You can use Facebook’s official analytics platform, Business Manager, to dig into data from all of Meta’s social media platforms.
There are also third-party services, like Hootsuite Analyze, that integrate data analysis across all social media platforms.
Once you’ve got the data, make sure you focus on the right numbers. Engagement metrics like applause rate (the number of approval actions a post receives relative to your total number of followers) and virality rate (the number of people who shared your post relative to the number of unique views it received) can help you pinpoint the type of content that resonates with your audience.
3. Know when your audience is active
One simple way to get more likes is to post when your audience is most active. Although the chronological timeline has gone the way of the dodo, the algorithm still prioritizes recent content.
It’s simple, but not always easy. First, you have to find out when the best time to post on Facebook is.
There are general trends that apply across the board. Between 8:00 a.m. and 12:00 p.m. on Tuesdays and Thursdays is the best time in general.
Tools like Hootsuite Analytics can use data from your social media presence to find out the best times to post based on your account’s historical performance.
Source: Hootsuite Analytics
Once you know where your sweet spot is, the next step is to consistently post content during those times. Users (and algorithms) pay attention to accounts that post regularly. But accounts that flood their feeds turn them off. Strike the right balance by using a Facebook posting schedule.
4. Stay up-to-date with Facebook trends
You’ll attract more attention when you stay on top of the latest trends. Facebook users are looking for content that’s relevant to them.
Facebook Reels are the fastest-growing format on the platform, and Facebook promotes them pretty much everywhere. Take advantage of the rise of Reels to get more likes from your short-form video content.
People are still using Facebook as a way to research brands, too. Hootsuite’s 2022 Social Media Trends report found that 53% of users 16–24 use social media as their primary way to research brands. Give users what they want by posting content with information about your brand.
More and more users are making in-app purchases in their social media apps. Meet your audience’s needs by setting up a Facebook Shop to get more likes across the platform.
Source: Facebook
Take things a step further and put your brand on Facebook’s Live Shopping feature. It’s a great way to get eyes on your business and likes for your Facebook page.
But don’t just blindly follow trends without making sure they fit within your overall content strategy. The Facebook echo chamber was an important cause of the disastrous pivot to video in the late 2010s. If you try out a trend, make sure to look at the data to see if it’s working for you.
5. Pin a popular post
A lot of these tips boil down to “figure out what’s doing well and do more of that.” When you pin a popular Facebook post, you’re giving it more visibility. This gives a post with a lot of likes that chance to get even more.
Source: Monte Cook Games on Facebook
Monte Cook Games, for example, pinned their latest Kickstarter campaign to maximize its visibility. As more users see the post, the snowball effect kicks in,l boosting their presence on both platforms.
6. Work with Facebook influencers
Brands are engaging in influencer marketing more than ever. In 2022, two-thirds of US social media marketers report using influencer marketing.
Just three years before, in 2019, only half did.
Source: eMarketer
Collaborating with an influencer, especially one that can speak directly to your target audience, can help you produce engaging content your followers won’t want to miss.
Source: ASOS on Facebook
When clothing brand ASOS, for example, reposts content from influencers with their own large audience, both sides benefit from the exposure.
7. Take advantage of cross-promotion
If you’ve got a great following on other social channels, take advantage of it! More than 99% of Facebook users have accounts on other social media platforms.
Source: Digital 2022 Global Overview Report
Try promoting Facebook-specific content on other social media to increase your posts’ visibility.
Join us on Wednesday 23rd at 11am on our Facebook page –https://t.co/SRuJNPgbOR – for a Facebook Live with Great British Sewing Bee judge and fashion designer @paddygrant pic.
twitter.com/YdjE8QJWey
— singersewinguk (@singersewinguk) June 18, 2021
Source: SingerSewingUK
Just over 80% of Twitter users are also on Facebook. By tweeting about an upcoming Facebook event, Singer makes it easier for their audience to stay up to date with their social media activity.
Cross-promotion isn’t limited to social media, either. Don’t forget to link to your Facebook page on your website and include it on your business cards. Make it easy for people to find your brand on social media — after all, they can’t like your posts if they never see them.
8. Run ads
Some of the tips here will help you improve your organic reach, but unfortunately, organic reach is in decline on social media. Without paid promotion, a brand’s posts will only be seen by about 5% of their followers. But if you do choose to run ads, you can take advantage of Facebook’s detailed ad targeting to make sure your posts reach your ideal audience.
Be fully connected to the cloud with our new additions: Dropbox, OneDrive and Google Drive integration.
Posted by REMARKABLE on Monday, May 9, 2022
Source: remarkableAS
Remarkable doesn’t wait for word-of-mouth to spread the news about their product’s latest features. They make use of the data Facebook collects to make sure their message gets to the people most likely to respond positively to it.
Manage your Facebook presence by using Hootsuite to schedule posts, share video, engage with followers, and measure the impact of your efforts. Try it free today.
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Here's a *FREE* New Way to Get More Likes on Facebook Posts
A while back I wrote a blog post called:
- Here's a Quick Way to Get More Likes on Your Facebook Page
To say the post was popular is an understatement.
It was actually the most shared post on the Post Planner blog for a long time.
Our founder, Josh Parkinson, mentions it in his post about our 10 most viral blog posts -- where he reveals that the post gets about 10k impressions a day.
Not bad... not bad at all.
I revisited the post for the first time in recently and found the advice as relevant today as when I wrote it -- especially with all the recent talk about Facebook reach.
With that in mind, today I have some pointers about how to get more Likes on your Facebook posts -- not just your page.
Here's a *FREE* New Way to Get More Likes on Facebook Posts
Getting Likes on your Facebook Page is one thing -- and honestly it's not that difficult. Especially if you have a budget.
But how do you get Likes on your actual posts?
The obvious answer is to use Post Planner to post super viral images and articles!
But many page owners still fall short and get discouraged -- so let's discuss an easy, FREE tactic you may not know about!
Embedded Posts rule!
Did you know Facebook allows you to embed posts on any webpage?
At first I didn't think much about it -- I've always just taken screenshots of posts and used the images to help illustrate my articles.
But those aren't really necessary anymore -- because now you can grab a snippet of code from the Facebook post and embed it into your post.
That's HUGE!!!
Let me show you how to do it and explain why this is pretty stinking awesome.
How to embed a Facebook post into a blog post
1. Find the post you want to embed
You can find it by either (1) scrolling through your Timeline or (2) going to your page's Insights.
For this first example, I'll use Insights.
Here's what our Insights on the Post Planner fan page show me to be the best post types with the most engagement :
For the image above I clicked "Engagement" then "Likes, Comments and Shares" so the most popular post appears at the top.
As you can see, this post got about 5.2 million Likes, comments & shares.
Cool! I'm going to embed this post -- so I select it by clicking on the row.
2. Grab the embed code from the Facebook post
Once I click on the popular post in Insights, a lightbox opens that shows the post and offers additional stats:
To get the embed code I just click the dropdown arrow on the upper right hand portion of the post:
Once I click "Embed Post" I see this:
3.
Embed post!Now I can copy the code and paste it into a blog post or anywhere on my website -- as seen below:
Be kind.
Posted by Post Planner on Thursday, October 15, 2015
How to find the embed code without Insights
If you don't want to rummage through your Insights to find the embed code, there is a much easier way.
Just go to any post on your timeline and click the dropdown arrow in the upper right hand corner. Then click "See more options" and then "Embed Post" -- as shown here:
Grab the code from the lightbox:
And here is what the Facebook post looks like when embedded into the article:
Want to create a memorable Facebook page?Of course you do!In this free webinar, you'll learn 13 tried and tested...
Posted by Post Planner on Wednesday, January 6, 2016
So how does this create free Likes on Facebook?
The answer is simple.
By adding a post to a popular blog post, I expose it to a larger audience -- one that probably didn't see the original post on Facebook.
For example, if Josh sends this blog post to 100,000 newsletter subscribers -- that means 100k more people might see the Facebook post!
And those subscribers tend to be more engaged Facebook fans who are more likely to interact with our posts.
I revealed in my post "Top 10 Benefits of a Facebook Page" that our newsletter sends about 21k unique visitors to our site each month -- so I'm almost guaranteed to have a large number of people viewing this article, which contains the embedded Facebook post.
This demonstrates why building an email list is so important for your business -- even if you're small.
Personally, I'm all about social media -- which means I don't put much stock in the emails I receive. If it doesn't show up on my news feed -- it doesn't exist!
Most people, however, aren't like me -- at least not yet.
That's why you run contests on your page (using apps from Shortstack, Tabsite & Heyo) that gather email addresses from fans.
If you need help promoting these contests check out this blog post by Jim Belosic of ShortStack:
Post by Post Planner.
Collecting email addresses will let you contact potential leads outside of Facebook.
Via.... yes, email.
Embedding Facebook Posts Tricks the News Feed Algorithm
Another cool thing about these embedded posts is someone can click them to comment, Like or share *while they're reading your blog post* -- which offers an easy way to get more engagement.
This is great for tricking the Facebook news feed algorithm -- and you don't have to be a magician to do it.
And it won't cost you a dime!
I've used embedded posts to revive old posts on my page by simply writing a relevant article and embedding the Facebook post in the blog.
This increased engagement is crucial as Facebook continues to tweak the news feed algorithm.
Remember, the more people engage, the more often they'll see your posts in the future.
And with "Story Bumping" when people engage with an older post, the post will often reappear in the news feed of your followers & their friends.
Wait, what is Story Bumping?
Again, I'm glad you asked.
Jon Loomer explained Story Bumping this way:
Story Bumping is a tweak to Facebook’s sorting algorithm that will begin surfacing content you missed to the top of your news feed.
For example, you log into Facebook at 9am. You scroll down & see 50 stories. You miss a story that was beyond your scrolling. That story continues getting lots of comments, Likes & shares, so the next time you check into Facebook that story is shown at the top.
Now I can't guarantee that a 2-month-old post that suddenly gets some engagement while embedded in a blog post will resurface in the news feed because of Story Bumping...
But a more recent post definitely will.
Besides, your page's general reach (aka Edgerank) will continue to improve due to any increased engagement on the posts you embed.
Get Facebook likes for free
Social media presence is critical to brand survival these days.
No matter what type of business you have, you must focus on your Facebook advertising strategy.
Don't get me wrong. Other platforms such as Twitter, Instagram, Snapchat and YouTube are also important. But social media advertising starts with Facebook.
It's hard to ignore the fact that Facebook has 2.2 billion monthly active users. Based on this, your target market is active on this social network anyway.
But building a business page and posting content isn't enough to be successful on Facebook. If people don't like your page, no one will see your promotions or what you have to offer.
There is a common misconception that getting people to follow your Facebook page is expensive.
Just because some brands spend money on Facebook ads doesn't mean you should.
In fact, you don't have to spend anything to get consumers to like your Facebook page.
Don't believe me? Read on to find out how. I will give you the best tips and tricks on how to get more likes on Facebook without spending money.
Creating shareable content
Unless you're a new company that just created a Facebook page, I'm guessing you're not starting with zero likes. One of the first things you should do is take advantage of those who already like your page.
Ask these people to share your posts. The easiest way to do this is to post content that is sure to be shared
According to Buzzsumo, these are the top 10 posts shared in 2017:
As we can see, four out of ten posts contained a video. More specifically, three of those four were music videos.
I understand that it would be strange for most of you to make music videos. And posting a music video might have nothing to do with your brand image. But that doesn't mean you have to give up.
Quizzes and news articles were also on this list.
Sometimes you don't even need to be creative. It is enough to ask users to share your content.
Or you will need to go all out to create unique, high-quality content that will intrigue your audience.
Have you just completed some amazing research? Can you create a video that goes viral easily? Such things can make your content unusual and memorable.
Anything that is shocking, controversial, or scandalous can spark discussion and get people to share your posts.
Once your content is published, these messages will be visible to the friends of those who shared them.
But, there is a good chance that a lot of people will like your page, so they will want to see your content on a regular basis.
Time matters a lot
Think about how often you post on Facebook.
Does this happen once a day? Once a week? Only once a month?
You also need to analyze the time of day when you post on Facebook.
All of these things matter when it comes to getting more engaged people and getting more likes.
Research shows that these are the best days and times to post content on Facebook:
Based on this data, you will get more views during the week and weekends. Think about it, it makes sense.
People work and are usually busier during the week. But as the weekend approaches, they can loosen up a bit if they are ahead of schedule.
Accordingly, they can spend more time on Facebook. People are also happier on the weekends, so they are more likely to like, share, and comment on your posts.
You also need to consider who likes your Facebook page. For example, if 90% of your followers are from the United States, posting at 3am will not generate high engagement rates.
That's when you can use my favorite time-saving social media marketing tools.
Use automation tools to schedule your Facebook posts at the most optimal time so you don't have to do it manually every day.
The publication schedule must also be consistent. Stick to your strategy. Do not publish regularly for a month, then to be silent.
But you also don't want to spam your followers and post too often. Research shows that 46% of people will unfollow a brand on social media if it posts too often. But 18% unsubscribe from pages that don't post anything.
Find the middle ground between these two extremes.
Post short
No one is going to read massive blocks of text on social media.
It is enough for people to read from family and friends. Reading long posts from a company's page won't be on their priority list.
Social media platforms such as Facebook are designed to quickly browse content.
Also consider how many Facebook users access content from their mobile devices:
Text viewed on a mobile phone screen will be even longer than on a computer screen. Also, long blocks of text are difficult to read.
If you post large texts, this may be the reason why you don't get enough likes.
What should be fasting? A study was conducted on five of the most popular Facebook pages to analyze the length of their content:
Fox News Channel
NBC News
Huffington Post
BBC News
BuzzFeed
The researchers found that 33% of the posts in this study were ten words or less. A good rule of thumb is that the shorter the better.
If people see that your posts are short, they will hesitate less to like your page.
Encourage and respond to comments
User comments on your posts are a great way to draw attention to your page. The more interaction, the more likes.
This is because friends of those who comment, even if they don't follow your page, will see those comments. The post and comments will appear in their feed.
Now that other people can see your posts, you can get more likes.
Also, if users see that you are replying to other people, they will want to engage with your page even more.
There are a bunch of different reasons why you might want to reply to a comment:
answer to a user's question
thanks for the positive feedback
acknowledge a different opinion
Not every user will write something good or agree with you.
This is perfectly normal. You can still reply to these comments. Just make sure you do it within your company or brand.
You don't want the whole world to see your argument with someone. However, there's nothing wrong with clearing things up a bit, as long as it's done respectfully. So be careful with such comments.
Take a look at how Hydroflask used the comments section to respond to a customer complaint:
It's important that you respond to comments in a timely manner.
We know that 80% of consumers expect a brand to respond to their comment on social media within 24 hours. Waiting too long for a response can negatively impact your social media marketing strategy.
Comment on other pages
Let's continue talking about comments.
You can comment on other pages to help promote your Facebook page.
Find posts from pages in your industry. Comment on their content to start a discussion.
I'm not saying you need to go directly to your competitor's page to do this, although I do recommend using tools to monitor your competitors.
But in this case it is better to find alternative pages for comments. For example, let's say your brand sells sports equipment.
Instead of going to another sports company's Facebook page, you can comment on pages for gyms and fitness centers. See the difference?
Make sure you don't spam other people's posts. Your comments must be genuine and not just links to products on your site.
Executing this tactic correctly can draw attention to your page and lead to more likes.
For the remaining ways to get more likes on Facebook, read the following article - How to get more likes on Facebook without resorting to paid followers. Part 2
3
Original article:
How to Get More Likes on Facebook Without Paying for Followers ” brought you real deals, and did not play the role of another useless puzomerka? Then take the “Like” marks as a signal that a real user sends you.
By pressing the Like button, the person says that he is ready to receive information from you. In other words, it connects to your information channel.
The brand's Facebook page allows you to communicate business information to consumers without imposing. This information channel provides an opportunity to interact with customers in between purchases. This helps to retain consumers and build a community.
Here are some tips to help you get more "likes" for your brand's Facebook page.
Method #1: Change "likes" for the opportunity to participate in polls and polls
Polls and polls are one of the easiest ways to grab the attention of Facebook users and get them to “like” your page. Most Facebook poll apps, such as Facebook Poll (free) or Wishpond (paid, but with a free trial period) have a handy option: they allow you to take part in the poll and see the results only after the user checks " Like."
This function works like this: when trying to visit the survey page, the user sees a splash screen with an invitation text and a Like button.
By clicking "like", the user can vote, study and comment on the results of the poll.
Wishpond allows you to choose a default picture for your screensaver or upload your own. You also create your own text for the splash screen. In fact, we are talking about a landing page that should generate conversions.
Method #2: Give out discounts for “likes”
Discount coupons are one of the most effective tools to attract an audience. By offering the buyer a small discount, the seller reduces his profit. However, it is almost guaranteed to increase the number of transactions.
By handing out Facebook coupons to potential customers, you can do two things at the same time. First, you will stimulate sales with discounts. Secondly, you will get a lot of likes. To do this, simply exchange coupons for "likes".
This can be done using the Facebook Coupon App and Group Offers App. The first allows you to create personalized discount coupons that are activated with the "Like" mark.
The second allows you to activate the discount after a certain number of people join the promotion. Applications are paid, but there is a free trial period.
Technique #3: Offer e-books for Likes
Often, exclusive content in the form of an e-book attracts users more than discounts. If you work in the B2B segment, books, white papers and other educational content can bring you hundreds of “likes” and new customers.
Brands usually create a special landing page for e-books on their corporate website. Landing on such a page, a potential client must provide some information about themselves. After that, he gets the opportunity to download the book.
To increase the number of likes, you can create a conversion form right on your brand's Facebook page. This can be done using the free Wufoo app. This application allows you to create landing pages and publish them as a separate tab on your brand's Facebook page.
Method #4: Get Likes with Facebook Ads
Facebook ads are one of the easiest ways to get likes.
You can target your ad delivery by selecting an audience based on demographics and interests. You can also show ads to subscribers or buyers whose email addresses are in your contact database.
Remember that advertising on Facebook is different from contextual advertising on search engines. A user sees contextual ads when they search for specific information related to your industry. Relatively speaking, he is ready to buy, so contextual advertising generates many deals.
A potential customer sees your Facebook ad when they view the news feed. He's not going to buy. In order to attract the attention of such a user, you must offer him valuable or interesting information. As noted above, this could be educational content, discounts, or the opportunity to participate in surveys.
To receive likes, select ads in the right column. This option allows you to show ads only to users who have not yet "liked" your page. Ads in the right column include a "Like" button, which increases the effectiveness of ads.
If you're promoting a Facebook page to get "likes", use an appropriate call to action. Create a CTA with the “like to get z” formula. You can use the discounts, surveys, or e-books mentioned above as the z variable.
Facebook ads can drive users to landing pages designed as a brand page tab. This allows you to get "likes" from pedantic users who are not ready to use the "Like" button on the ad, because they want to familiarize themselves with your page first.
Method #5: Add a Like Button or Facebook Social Plugin to Your Site
The Facebook Social Plugin or Like Button is a good alternative to the email subscription form. They allow your website visitors to “like” without visiting your business page on the largest social network in the world.
The Like Box plugin is one of the most efficient "like" generators for brand pages. First, it can be added to the site within one minute. Secondly, it does not spoil the appearance of the pages. You can change the appearance of the widget to adapt it to your site's design.
Thirdly, if a user logged into Facebook visits your site, the plugin shows him photos of friends who have already “liked” your page.
To install a "like box", visit this page on Facebook, select the desired settings, get the code and paste it into the website code.
Method #6: Add a Like button to the site header
Place a Like button in the site header. It is better if the button is located in the upper right or left corner of the page. This button won't get you hundreds of "likes" in a few days. However, it will steadily collect "I like" marks.
Post a simple call to action next to the button. Remember the "like to get z" formula. To install the button, visit the Facebook page, select the necessary settings, get the code and paste it into the website code.
Method #7: Change "likes" for access to exclusive videos
Recordings of industry conferences, webinars, interviews, trainings always attract the attention of users. Why not sell this content for Likes? You can post the video to a separate tab on your brand's Facebook page.
