How to gain views on instagram

10 Simple Tactics You Can Try Today

Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement.

But that doesn’t have to be the case for you. In fact, it could be possible for you to reach more of your followers now than without the new Instagram algorithm.

In this post, we’ll share 10 straightforward ways you can use to increase your organic reach on Instagram today.

Buffer for Instagram now comes with direct scheduling! Schedule single-image or video posts or set reminders to post multi-image posts at your best times to grow your Instagram following. Learn more today.

Understanding the Instagram Algorithm

Here’s a quick side-note: Understanding how the Instagram algorithm works can be helpful in figuring out how to increase your organic reach in the algorithmic-feed world.

We’ve dug into the Instagram algorithm and broken down the seven key factors of the Instagram algorithm. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first.

Learn about the Instagram algorithm

10 ways to boost your Instagram reach today

So how can you increase your organic reach on Instagram? Here are the 10 powerful ways you can do that:

Find your optimal posting times
Experiment with videos
Host contests or ask questions to encourage engagement
Curate user-generated content
Tell Instagram Stories
Go live on Instagram
Use Instagram ads
Post less
Create specifically for Instagram
Be a great Instagram user

Let’s dive in!

1. Find your optimal posting times

Even though Instagram uses an algorithmic timeline now, optimal posting times are still relevant as Sue B. Zimmerman, suggests posting when the majority of your audience is online:

It may take time to get a long-term understanding of your followers’ activity, but it’s important to make sure you’re posting when the majority of your audience is online.

If you are using an Instagram Business Profile, you can check your Instagram Insights to find out when your followers are most active by the day of the week and the time of the day.

Once you’ve identified your ideal posting times, you can also schedule Instagram posts ahead of time to help ensure you consistently post high-quality content.

2. Experiment with videos

Several studies have found that photos tend to get more overall engagement (i.e. likes and comments) than videos on Instagram. On first look, it might seem that photos are better than videos for engagement — and it could well be!

On closer examination, we might draw a different conclusion. News Whip studied the Instagram accounts of 31 news publishers and made an interesting discovery. While photos, on average, get more likes (and overall engagement) than videos, videos generate more comments than photos. In fact, videos, on average, received more than twice the amount of comments than photos!

It is not certain if the Instagram algorithm values likes and comments equally or one more than another. But since commenting requires more effort from a user than liking, it’s possible that the algorithm values comments more than likes and would rank posts with more comments higher than posts with more likes.

Last year, Instagram found that the video watch time on Instagram increased by more than 40 percent over a six-month period. At this growth rate, it could be great to experiment with videos to see if it increases your engagement and organic reach on Instagram.

To make things easier for you, you can now schedule videos to your Instagram business profiles using Buffer.

3. Host contests or ask questions to encourage engagement

Asking questions or calling for an action is one of the fun ways to encourage your followers to interact with your Instagram posts. We found that hosting a giveaway contest is an effective way to engage our followers.

Some of the call-to-actions we have tried are:

Enter to win by sharing your favorite emoji party combo in the comments below ?
To enter, simply tag a friend below who you would “Vote” for as your favorite marketer and you’ll both be entered to win!
To enter tag a friend below who you know is rocking it on social media! ?
What’s on your reading list this week? ? Drop your book suggestions below for a chance to win a free book of your choice from the Buffer team! ❤

While giveaway contests usually generate more comments than usual posts, we try to give it a few months in between each contest to keep things fun and exciting.

Something that we do more often is asking a question in our Instagram posts. Several of our most-commented posts (excluding contest posts) are posts with a question such as this, this, and this.

4. Curate user-generated content

Brian Peters, our digital marketing strategist, grew our Instagram account following by about 500% (4,250 to 21,000) in under six months. His secret? User-generated content.

Curating user-generated content can encourage those users to engage with and share those content. Since the Instagram algorithm considers users’ relationships when ranking content on their feed, building relationships with your users through Instagram might also help your content rank higher on their feeds.

Apart from organic reach, Crowdtap found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional media and other non-user-generated content. This makes user-generated content a valuable strategy to try.

If you would like to repost user-generated content on your Instagram profile, we would love for you to try our Buffer for Android or Buffer for iOS mobile apps, which can help speed up the process.

5. Tell Instagram Stories

In our State of Social Media 2016 report, we found that while 63 percent of marketers surveyed use Instagram, only 16 percent have created Instagram Stories. There’s a great opportunity to stand out before it gets too crowded!

Instagram Stories take a prominent position on the Instagram app — above the feed. This allows you to stay on top of your followers’ feed and grab more of their attention. If your followers view your Stories regularly, it could possibly even help your Instagram posts rank higher on their feeds.

It’s worth noting that the Stories are also ranked by an algorithm; possibly one very similar to the feed algorithm. Spend the time to craft great Stories to help them rank better.

6. Go live on Instagram

A similar “trick” is to go live on Instagram. When you use live video, you will appear right at the front of the Stories feed, assuming no one else is live at the same time. The “LIVE” logo also makes your profile photo more prominent in the Instagram app.

Social Media Examiner found that the more they went live on Facebook, the more their non-live content received exposure. Michael Stelzner said that one reason might be their brand is in front of their fans more often so the fans might go to their Page to see their content more — even if the fans don’t watch the live video.

This effect could play out on Instagram, too. Seeing your logo at the top of their feed might encourage your followers to check out your Instagram profile.

From our State of Social Media 2016 report, we concluded that live video has yet to hit mass adoption as only 27 percent of marketers surveyed had created live video content. While the percentage might be higher today, I believe live videos aren’t mainstream yet. So it’s another perfect way to stand out and deliver great content!

7.

Use Instagram ads

This might sound a little counter-intuitive but Instagram ads can be an effective way to grow your organic reach.

If you have an Instagram Business Profile, you can promote your existing posts from within the Instagram app. (

So which post should you promote?

Here’s a quick way to pick a good post to promote:

Go to your Instagram Insights on the mobile app (tap on the profile tab and then the bar chart icon).
Tap “See More” under the “Top Posts” section.
Tap on “Impressions” at the top (a pop-up should apply to let you adjust your stats filters).
For the first filter, you can choose “All”, “Photos”, or “Videos” according to your preference.
For the second filter, select “Engagement”.
For the third filter, select “7 days”.
You will see your top posts by engagement for the last seven days. From there, you can pick a post to promote.

As these posts have received the most engagement from your followers, they would likely also resonate with the people you promote to (assuming you have targeted people like your followers).

8. Post less

When explaining social media algorithms, Michael Stelzner encouraged marketers to re-think your posting strategy.

Rethink is the keyword here. Rethink your posting strategy on social media – Less is actually more!

Sue B. Zimmerman also gave a similar advice for marketers who want to overcome the Instagram algorithm.

If you truly want to connect with your audience, it’s better to share one fabulous photo instead of 20 mediocre images. So next time, before you hit post, take a moment and consider how this content contributes to your brand, and does it effectively encourage engagement from your followers.

I believe this is about the allocation of your resources and time. Instead of publishing 20 posts a week, use the same resources and time for just one or two posts and make them great.

Quality content that is relevant to your followers has a higher chance of eliciting a positive response from your followers. In turn, this can help your posts rank higher on your followers’ feed.

9. Create specifically for Instagram

One way to create quality content is to create content specifically for Instagram. Instagram, being a very visual platform, has a greater focus on the photo or video itself than the text. So a post that would do well on Instagram is probably different from one that would do well on Twitter or Facebook.

For smaller social media teams or solo social media manager, it can be challenging to always create unique content for each platform. Crossposting and repurposing content from other platforms can be great, too. If you are doing that, it’d be best to craft specific caption for each social media platform as your followers likely follow you for a different reason for each of the platforms.

Now with Tailored Posts, you can write customized captions for each social network. We’re hoping that this feature would encourage you to be (even) more creative with your social media posts and would help you drive more engagement.

10. Be a great Instagram user

This last point might be a little vague but it nicely wraps up many of the points above.

Social media algorithms are built to encourage genuine, positive behaviors on the platforms such as sharing, showing appreciation, quick replies, and more. Often, they would also try to discourage abuse or hacks.

My gut feeling here is that being a great Instagram user will help you grow your organic reach over time. That includes:

Posting quality content that is relevant to your followers (be it informative, inspiring, or entertaining)
Answering questions on your posts quickly
Thanking people for commenting on your posts
Exploring other people’s profiles, engaging with their posts, and building a relationship with them

All the best!

The main objective of Instagram (and most social media platforms) is to make users happy and let them enjoy the experience. As brands on Instagram (and social media), I think we can do a lot to create great experiences for our followers — which will, in turn, benefit ourselves.

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How to Get More Views on Instagram in 2023

Generating more views and impressions on Instagram isn’t as easy as it used to be.

There are over two billion users and 25 million businesses vying for attention. Along with this, Instagram’s constantly-changing algorithm makes it harder to reach your target audience.

In this post, we’ll be sharing 10 tactics you can use to beat the algorithm—and competition—to get more views, increase reach, and boost engagement on Instagram.

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1. Post more often

2. Share more videos and carousel posts

3. Use a lot of hashtags

4. Join a pod

5. Get more followers

6. Post at the best time

7. Work with influencers

8. Boost posts

9. Pay attention to insights

10. Get on the Explore page

Get more views and impressions on Instagram

1. Post more often

It’s natural that if you post more often, you will get more impressions. A study by Tailwind found that accounts that post more than seven times a week generate the most likes.

The same study also found that accounts that post more often attract more followers.

To get the best results, publish a variety of posts. Here’s what Instagram recommends publishing per week:

4-7 reels
3 feed posts (or more)
8-10 stories
1-3 IGTV videos

Check out National Geographic’s account for some inspiration.

View this post on Instagram

A post shared by National Geographic (@natgeo)

It publishes different types of posts multiple times a day, and they’re all high quality.

Instagram’s recommendations are a good starting point, but don’t just stick to what the network asks you to do. Different audiences will prefer different post types, so experiment with various post types (and frequencies) and see which one generates the most views. Then create more of those.

2. Share more videos and carousel posts

A study from Quintly found that videos generate 49% more interactions than photo posts. They also generate 19.4% more interactions than carousel pos

If you don’t currently publish enough videos, you might want to give them a try. To generate the most views, try creating how-to tutorials as a study from Wibbitz found that people want to see this content type most often.

Creating video content can be very time-consuming, but you can cut short the effort with a tool like ImagickPro. It has templates and an easy-to-use editor that make it easy for anyone to create videos.

Your videos also don’t have to be very long. Hubspot found that the ideal Instagram video length for feed posts is 26 seconds.

Reels and Stories will naturally need to be even shorter because of Instagram’s time limit.

For a short video idea, check out this post from Chobani. It’s a recipe tutorial.

View this post on Instagram

A post shared by Chobani (@chobani)

Try to create more Reels right now as they generate the highest engagement. Instagram is using this feature to compete with TikTok, so it rewards users who create Reels with more views.

If you aren’t comfortable creating videos or if it is taking more time, you can create more images instead. Publish image posts more often to get the same (or higher) levels of impressions. Compare the time (it takes to create video posts vs photo posts) and track the impressions you get to see which one works best.

While publishing image posts, experiment with carousels as they generate 24.9% more interactions than regular image posts.

3. Use a lot of hashtags

To get more impressions and engagement on Instagram, you must up your hashtag game. One study from Trackmaven found that posts with 9 or more hashtags generate more interactions than those with fewer.

Source

So, add as many as you can, but don’t just randomly add any hashtags that are remotely relevant to the post topic. Instead, get strategic and use three kinds of hashtags.

Low competition: These are hashtags that have been used in less than 50,000 posts.
Medium competition: These have been used in 50,000 to 100,000 posts.
High competition: These hashtags have been used in more than 100,000 posts.

Often, people like to go for the high competition hashtags. But most times, only the largest accounts rank for these hashtags.

Instead, use a combination of the three types of hashtags. It will be easier to rank for low and medium competition hashtags as fewer people use them. Plus, interactions generated from these hashtags will eventually help you rank for the high competition options and get even more impressions.

Along with these three types of hashtags, you might also want to add one or two branded ones.

To find hashtags, you can use HashtagforLikes.

It will not only find Instagram hashtags, but also show you the competition levels.

For some ideas, check out Palmer’s account. It uses a good combination of hashtags.

You will also notice that the hashtags appear in a comment rather than the caption. This keeps the caption clutter-free.

4. Join a pod

Instagram pods, also known as engagement groups, are communities where people like and comment on each other’s posts. Instagram frowns on these communities, but several power users take advantage of them to improve their reach.

A great place to find pods is Telegram.

To find pods, simply type in keywords related to engagement groups and your niche in Telegram search and check out the groups. If you find anything relevant, you can join.

There are also blog posts like this one from Kim Sutton and this one from Hipster Kidster that list pods. You can also ask people you know to invite you to pods they participate in.

There are different kinds of engagement groups available. Some accept members depending on the followers they have, while others consider the niche.

A few consider both the number of followers and the topic. For best results, find groups that take both the number of followers and the niche into consideration as the algorithm looks at the niche/topic of the accounts interacting with your post. If you get more engagement from relevant accounts, your post will do better.

The number of followers also matters. If you get engagement from an account with a huge following, that can help your post perform better.

Groups that take both niche and followers into consideration will only let you in if you have the right number of followers. As your following grows, you can look for new groups that match your follower levels. You might also want to look into creating your own group.

5. Get more followers

You will naturally reach more people with more followers. If you divide the average amount of impressions you get per post by the number of followers you have and multiply it by 100, you can figure out your reach/impression percentage.

This will help you predict how many more impressions you will get if you grow your following. But remember that, as you grow your following, your engagement rate will decrease, as you can see in this report.

Even though the rate will decrease, the total impressions you get will still increase as you will have a far larger follower count.

Here are a few ways to get more followers.

Set up a good profile: Before people follow you, they likely check out your profile picture, read your bio, and maybe even visit your website. If your profile is up to date with an engaging bio that resonates with their interests, they will follow you.
Run contests: A quick way to get followers is with a contest. You can run a follow-to-win contest where you ask people to follow you to take part in a contest. You could also ask people to tag their friends in the comments, and like the post. This way you will generate more reach, engagement, and followers at the same time. Before you launch a contest make sure you read and follow Instagram’s promotion guidelines and follow them strictly to avoid account suspension.
Engage with others: Don’t wait for others to follow you. Actively seek out people to follow. Whenever you see an interesting post, like it, comment on it, and follow the account. Some of these people will follow you back. You can continue following the ones who follow you in return and unfollow those who don’t.

6. Post at the best time

Timing is an essential factor when your goal is to generate more impressions and engagement on social media. If you post when more people are online, more people will naturally see your posts. When you’re just starting and don’t have much information about your followers and their interests, you can use a study like this one from Later.

As you can see, the best time to post varies every day.

Try scheduling at these times more often. You might also want to experiment with occasionally posting at less popular times since most of the top accounts will usually post at the best times. If you post at a less popular time, you might have low competition.

After posting at these times for a while, you can use Instagram’s built-in insights or a third-party analytics tool to find your best time to post. You can then schedule posts with a social media management tool like Radaar.

7. Work with influencers

Influencers can help you reach a fresh, wider audience.

The key to getting the most out of influencer marketing is to work with influencers whose followers you want to target. So, do a ton of research to find the best influencers. You might also want to do your due diligence to determine if their followers are real or fake, as there is a big fake follower epidemic on Instagram.

Once you find the influencers, you can simply ask them to repost your best-performing content. Micro-influencers (influencers with less than 1000 followers) will do this for free or in exchange for a product. In comparison, those with larger followings might ask for payment.

If you have a reasonable budget, you can pay them. It will help you reach a larger audience with less effort. You could also ask the influencers to create original content that will better resonate with their audience.

When they publish the sponsored post, ask them to tag your account handle in the caption. This will make it easy for their followers to find your account and follow you — and potentially grow your audience.

For some ideas on how to get influencer marketing right, check out Gymshark. It works with a lot of influencers on Instagram. The influencers create unique content and post them on the network.

View this post on Instagram

A post shared by Camille Joun (@camillejoun)

Gymshark then re-publishes some of these paid posts on its page.

View this post on Instagram

A post shared by Gymshark (@gymshark)

Publishing user-generated content can make sponsored posts look more authentic, help build strong relationships with influencers, and also generate sales.

8. Boost posts

An easy way to quickly increase the reach of your Instagram posts is to boost them using ads. You can do this by clicking on the “Promote” button under your posts. You will only see this if you have a business account.

You can run these ads for as little as $5. Instead of boosting every post you publish, only do it for the best-performing ones. If the post already did well, it is more likely to generate more engagement and impressions when you promote it.

If you want to generate more targeted impressions, you can use Facebook ads manager while promoting your post and choose who you want to reach.

You can also promote the posts influencers publish if they turn on “Allow Business Partner to Promote” when they publish.

This will let you turn that post into an ad and reach more people. An ad like this will also convert better as it appears on another account. It will look more credible.

9. Pay attention to insights

On the Instagram Insights, under the “Accounts Reached” section, you can view various metrics such as impressions, profile visits, and website taps.

Source: Hubspot

You can also see your top posts and stories. This will give you a better idea of what posts drive the most impressions and engagement. Use this information to create posts that will help you reach your Instagram marketing goals.

You can also analyze individual posts and find out if a post got you more profile visits, followers, or website clicks.

Source: Hubspot

There’s even a Discovery page where you can see whether users discovered your post on their home feed, your profile, or the Explore page.

Source: Hubspot

10. Get on the Explore page

Every time you publish a post on Instagram, your aim should be to get on the Explore page.

Getting on this page can increase the impressions your posts get as people frequent it to find the best content. If you create quality content and accompany them with the above tactics, you will regularly get on this page.

But there’s an extra technique you might want to try: Get more strategic with the way you use Instagram engagement groups.

One of the factors that Instagram considers to rank your post on the Explore page is how much engagement you get as soon as you post. So, as soon as you publish a post, inform people in your engagement group to like and comment on it.

To ensure that people see it, you might want to set a time every day when you and the other members of the same group publish at the same time and interact with each other’s posts.

This tactic, along with others such as using the right hashtags and sharing more videos (especially reels), will help your posts reach the Explore page more often.

Get more views and impressions on Instagram

Yes, it takes a lot of effort to generate more views, impressions, and engagement on Instagram. But implementing all these tactics is worth it as Instagram is probably the best network to market yourself on right now.

You don’t have to overwhelm yourself by implementing all tactics immediately. Start with a handful for now and gradually incorporate more techniques.

To help you save time creating quality Instagram content and increasing your impressions, you might want to check out the latest Instagram tools on the AppSumo store. We have several lifetime deals on tools and templates that you will love.

How to increase views on Instagram of your videos and stories

Very often users try to increase video views on Instagram. They need this to promote their profile to the TOP, increase the number of subscribers, earn money, create imaginary activity, sell goods, and sometimes just brag to their loved ones.

How to increase views on Instagram

Allowed methods:

Do not use popular hashtags. In 2018, everything has changed dramatically, and such popular tags as #life, #love can reach a very small audience. The system automatically lowers popularity in the feed. But it was different before.
Blocking inactive subscribers. The profile will have fewer subscribers, but the number of views on the network will increase. You should once and for all remove advertising accounts with massages, hair extensions, eyelashes, and so on. This is absolutely unnecessary "trash" that clogs the profile. Despite the fact that there will be fewer people, the account will be more active. Thanks to this, the profile will grow in the search.
Use communication to attract followers. Another good method that helps to gain a lot of views on Instagram and leads to an increase in the number of likes.

If you have no idea how to get subscribers, you can use some recommendations:

run thematic questionnaires in the feed;
without imposing, ask subscribers to express their opinion regarding any situation;
drawing games;
be as active as possible on the page and engage subscribers in a dialogue.

To increase views in Stories, you can use targeted advertising. This is a good plus, which will increase the number of subscribers. Advertising is available to all users who match the sample.

Use of new products provided by Instagram. For example, the following functions will help to raise the rating:

adding gifs to stories;
conducting surveys;
subscription to hashtags.

This approach will give its result, because people like to try something new and enjoy using new products.

Shooting and publishing new videos is relevant for raising your profile in the feed in order to get the coveted likes. You can place in many ways:

cinemagraph;
via live broadcasts;
boomerangs in stories and so on.

What should be the quality of the video or photo to increase views

There are several recommendations that will help you create a good video and photo:

Video for Instagram should be entertaining. To choose the right direction, you should analyze the site, see which videos are in the top, what bloggers comment on, and so on.
Content must be useful. Such videos collect much more views than those with meaningless information. For example, a video on how to cook a healthy breakfast in 2 minutes will get more views than a video of a calm sea.
It's better if the video is unusual, outrageous. This is where personal fantasy and its limits come into play. The video, where a guy holds a girl's hand over a cliff, had the effect of an exploding bomb, and more than a million users watched it. It was the shocking episode that boosted the rating.
Correctly chosen tags. If you do not tag the video, no one will see it, and it will be available only to personal subscribers.

How to increase the number of views using cheat services

To boost Instagram views, you can use the services of paid and free services. Each has positive and negative sides:

Likemania is a paid service that provides video viewing services from bots and offers;
Bosslike - there is a paid and free version of cheating. In the free one, you will have to work hard by completing tasks from other participants. Earned points can be spent on cheating. In the paid one, it is enough to put money into the account, and you can order the desired number of views.
SMMLaba - the platform provides a number of services - cheat likes, subscriptions, comments. The result will be in a couple of days. It is worth noting that all the work will be done not by robots, but by living people.
Pamagram Zengram - two similar services that provide services for likes and subscriptions. The job of cheating is done by people and bots. The program has a limit control.
Doinsta - providing services only from people. After completing the registration, you can test the program for 3 days.
Progressium - services: views, likes, subscribers. Registration is not required. The service is paid.
Winlike is a paid platform that gains popularity with the help of offers and bots. Provides a service of views and automatic likes. There is no registration.

Conclusion

How to get likes and how to raise the rating is known. The main thing is not to forget about the intricacies of Instagram, which play a major role on the path to popularity. Thematic uncommon tags, content that is interesting for subscribers, the use of all the new Instagram products, cleaning from bots and incomprehensible stores will allow you to always be in the center of events and keep up with progress.

How to get views in Reels?

Who doesn't dream of having thousands of Instagram followers*? Insta* is still the most popular space for users of all ages. Promoting your blog on this social network becomes more difficult every year due to incredible competition, because now literally everyone has an account. So what to do?

In 2021, insta*, in pursuit of TikTok, rolled out a new posting format - Reels. It soon became clear that all the algorithms of the social network were abandoned to support the authors who publish short videos. Today, the situation has not changed: the short video format is still relevant, and every social network strives to become a leading platform for viewing and creating such content. Instagram* is no exception.

So, in order to promote your blog on Instagram*, you need to shoot Reels. But how to make sure that they get into the recommendations and bring long-awaited views, likes and subscribers?

First, let's figure out how the main rils algorithm works :

Videos are shown to your subscribers.
The depth of inspection, activity is estimated.
If your subscribers actively interact with the video, watch it, like it, comment on it and share it several times, the video starts showing to a wider audience.
If there is no activity, the video is not included in the recommendations.

The algorithm above makes allowances for the first 2-3 rails. They usually gain unexpectedly many views, and then that's it, the asset disappears. What does it mean? This means that your content is not interesting. We need to honestly admit this to ourselves and change the strategy.

Try to put yourself in the shoes of Instagram*. He wants users to sit on the social network for as long as possible and scroll through the feed, which means that the recommendations should contain only such content that they want to watch and review. From this follows the main condition for getting into the rivers:

Valid content

As they say, this is the base. Gone are the days when you could take the quantity and especially not worry about the quality of the videos. Today, every second user knows how to mount, make color correction and overlay trendy music, and therefore you need to go further and take either originality and charisma, or cool editing, or humor, or informativeness. In general, you need to enter the rails format powerfully, kicking the door with your foot.

Ideally, your videos should cause an irresistible desire to save, share and review, but first of all you should like them yourself, otherwise the motivation to shoot and publish something will disappear the next day.

If you haven't removed rails at all up to this point, it's important to use it properly. The first videos are a golden chance to hit the jackpot, according to the debut videos, the algorithms evaluate your potential. Try to fill in what is doomed to success, that is, what captures attention from the first seconds and makes you watch it to the end.

Hashtags

Yes, those good old hashtags. There are a lot of rumors about them: someone believes that they only take up space in the profile description, someone tries to print as many as possible. You need to know the main thing: hashtags do not work on the number of views, but on the search. With their help, the algorithms understand who to show your video to, so use them correctly or not at all (which is also not bad). Remember that:

Hashtags must match the theme of the video.
It is better to combine mid-frequency and low-frequency hashtags.
It's better not to use high frequency hashtags.
It's better not to use hashtags at all if the topic of the video is broad.

Let us explain the last point. For example, you posted a beautiful, sticky rils with a dandelion and the hashtag #dandelion. Now think about who and how often types the word “dandelion” in the Instagram search * or watches videos with them? You yourself took and narrowed the circle of viewers. Therefore, in this case, it is better not to put hashtags.

Follow the trends

To do this, it is enough to devote half an hour a day to viewing the recommendations (although most often we get stuck in the rivers for hours anyway). When viewing a tape compiled by algorithms, you may notice that some tracks or video content are repeated. Congratulations, you've found a trend! Feel free to include it in your content plan for the near future. It is important to have time to shoot while the trend is still “hot”.

Why are the trends not fuzzy? It is easy to see that if you have watched a trending video or even rewatched it, more and more content with similar content will start appearing in your feed. This means that if you remove the trend, then your video may go viral. An important condition is to remove the trend better than other users do and bring your own zest to it. That is, not to be one of those who repeated, but to be one of those who outplayed.

Make remixes

Yes, they are not as popular as duets on tiktok, but they work in a similar way, and therefore are very underestimated. Usually remixes with covers, acting sketches or humorous videos like “say you are a mother without saying that you are a mother” are popular.

Many authors, at the initial stages, begin to shoot reactions to other people's videos. Surprisingly, it works! Duets can also be shot with celebrities. It happens that owners of verified accounts like and comment on small bloggers. This is already a plus for karma and your asset.

Regularity + quality

Shoot regularly, don't forget about the quality of the clips. It's better to post one good video a week than to post every day and get nothing. Why? Because the audience is spoiled, they like only high-quality videos and they will react to them. A moment of statistics. For the video to get into the rivers, the following must be observed:

10-20% of viewers liked the video
2% saved the rils or audio track
4-5% shared it

Single topic

Well, for example, if you shoot reels on the topic of cooking, you are doing well, videos are most often included in recommendations. But suddenly you publish a video with cats and the algorithms are: Huh? What? What is it?

Instagram* is very fond of users who publish within the same topic, and ranks accounts by niche. Moral: do not confuse the algorithms, stick to your subject and do not shoot just to shoot. Every video should have a purpose.

In the end, just rils will not bring you subscribers. The user will go to your account, scroll through posts, stories, current ones, and only then subscribe. But if the rils that interested the viewer does not correlate with the subject of the account, the potential subscriber will simply disappear.

Well, a few more tips:

The average duration of the video should not exceed 15-20 seconds, this has been verified statistics for years that works for all videos of this format.
Spend at least 30 minutes a day scrolling through the recommendations feed. Like, share, comment. This is not only a plus for karma, but also for account coverage.
If it seems to you that the video turned out to be cool, but the algorithms are stubborn, try to wait, often the videos get the long-awaited views after a few days. If there is no movement, re-upload the video.
Explore the functionality of the built-in editor, it has basic tools that allow you to make high-quality editing.

Finally, we advise you to follow the official instagram account* for creators. That's what it's called: @creators. Useful information is regularly published there on how to advance in rails. For example, here is a post about how algorithms determine whether to run a video in rivers:

Viewers watch the video to the end.
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