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How do you make posts on instagram


How to Post on Instagram: A Step-by-Step Guide

With over 1 billion active users, Instagram is one of the best social media networks to advertise your business, reach new audiences, and grow brand awareness. So even if you aren’t active on the website yet, it’s never too late to adopt an Instagram strategy in your marketing plan.

If you're ready to start sharing content through this channel, we've got you covered. Here, we're sharing a quick-and-easy guide to posting on Instagram, to ensure you can begin attracting the attention of your audience with Instagram marketing.

How to Post on Instagram

  1. Tap the + icon at the top of your screen.
  2. Choose a photo or video from your library or shoot one in the app.
  3. Post multiple images on Instagram.
  4. Crop the image.
  5. Pick a filter.
  6. Edit your photo.
  7. Type your caption.
  8. Use hashtags for post optimization.
  9. Tag friends.
  10. Add your location.
  11. Play with emojis.
  12. Share the post on other social media platforms.
  13. Edit the post.

Posting to Instagram consistently can help businesses find resonance with their audience and grow better, but doing it right is just as important. Here's how to post to your Instagram account step-by-step.

Step 1. Tap the + icon at the top of your screen.


See that plus sign [+] in the image above? That's your starting point. Click that plus sign and you'll be ready for the next step, below.

Step 2. Choose a photo or video from your library or shoot one in the app.

Instagram will show you the photos already saved to your phone. Choose one of those to post. Alternatively, you can click on the camera icon to take a photo or video within the Instagram app itself, if you don't already have an image you want to use.

Once you select and crop an image (or carousel of multiple images), click the Next button in the top right corner of the app.

Step 3. Post multiple images on Instagram.

Do you have multiple photos and want to highlight them all? Instagram allows you to do this with its carousel feature.

As you go to tap a photo or video, first tap the icon just above your photos to the right that looks like stacked squares. Once you tap this, you'll see a number on the corner of every image or video you tap. This number notes where the content will show up in the carousel.

Step 4. Crop the image.

You aren't limited to just a square image on Instagram. You can actually share horizontal or vertical images as well. To get more of your image seen, pinch the screen of the photo you've selected on the Library screen (play the video below to see it in action).

However, while Instagram does allow vertical and horizontal options, the images still need to fit into some specific dimensions. So, you might still need to crop a tiny bit of your photo to get it to fit.

Step 5. Pick a filter.

Instagram offers a wide variety of filters — scroll to the right to peruse your options, and click on one to preview how it will look on your photo.

By default, the filter will be applied by full strength. However, if you want to scale back the intensity of the filter, double-click the filter tile once it's been applied, and a scale selector will appear, allowing you to downplay the effect.

You can also tap the magic wand at the top of the screen to adjust the photo further.

(Take a look at our Ultimate Guide to Instagram Filters to learn more).

Step 6. Edit your photo.

You can also click "Edit" at the bottom right to adjust the image to your specifications.

Here are the editing options that come built into Instagram for you:

  • Adjust : This helps subtly rotate the image along the center plane, giving it a tilt either to the left or right according to the linear scale at the bottom of the screen.
  • Brightness: This helps lighten or darken the image. All you have to do is pull the selector to the left to darken or to the right to lighten.
  • Contrast: This helps to increase or decrease the intensity of the image's colors. Pull the selector to the left for less contrast (a dulling effect) or to the right for more contrast (a higher intensity effect).
  • Structure: This helps to add an HD-like effect to the image, bringing out specific details in your photo. Drag the selector to the right to help the image "pop."
  • Warmth: This helps you adjust the temperature of the photo. Drag the selector to the left to increase cool tones in the image, or drag the selector to the right to increase the warm tones in the image.
  • Saturation: This helps you adjust the saturation of the colors in your image. Drag the selector to the left to desaturate the image (all the way to the left if you want a monochrome look), or drag the selector to the right for extremely saturated colors.
  • Color: This gives you a number of color options to overlay over your image for interesting color effects. Simply select your color choice and see how it changes the image in the preview box.
  • Fade: This softens the intensity of the blacks in your image to create an "aged" photo effect. Simply drag the selector to the right for a higher degree of fade.
  • Highlights: This helps you control the intensity of the highlights in your image. Dragging the selector to the left will darken the highlights in your image while dragging the selector to the right will lighten the highlights in your image.
  • Shadows: This helps you control the intensity of the shadows in your image. Dragging the selector to the left will darken the shadows in your image while dragging the selector to the right will lighten the shadows in your image.
  • Vignette: This darkens the corners of the image, leaving a circle shape in the center. Drag the selector all the way to the right for the most dramatic vignette.
  • Tilt Shift: This helps blur the edges of the image in a radial or linear way, drawing focus to the details in the center of the image.
  • Sharpen: This helps sharpen certain details of the image, bringing a more dramatic look to subtler elements in the photo.

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Step 7. Type your caption.

Get creative and write a nice, interesting Instagram caption to go with your photo. Since text can help optimize your post in Instagram's search, writing something can only benefit you.

Step 8. Use hashtags for post optimization.

With Instagram's search feature, users can search by hashtags. So, you should make sure to write relevant hashtags in your caption. If someone does a search of a hashtag you placed in your caption, they might find your post as well as others that included the same one.

Step 9. Tag friends.

Want your friend or their followers to see a photo that you posted of the two of you? Tag them!

On the new post page, you can click "Tag People" to tag other Instagram accounts in your post. Alternatively, you can include their handle (or their username beginning with an @ symbol) in your caption.

Step 10. Add your location.

If you're on a fun vacation or at a neat event and you don't feel like including that information in your caption, you can mark where you are in another way. On the new post page, tap "Add Location" to put a location on your image (which makes it easier for people to find your post).

When you post an image or video with a location, it will show up between your name and the block of content on the feed.

Step 11. Play with emojis.

Emojis are fun and can make your caption more eye-catching. If you know of a few relevant emojis that could fit with your post, stick them in the caption area. For example, if you're posting a vacation photo, you could include a palm tree 🌴 or a plane ✈️ to show you flew somewhere.

Here are the top Instagram emojis you can use:

  • ❤️
  • 😍
  • 😘
  • 😂
  • 😊
  • 😎
  • 💕
  • 😉
  • 💋
  • 👍

However, keep in mind that there's a multitude of choices to add flair to your posts, from keeping it real 💯 to the cringe face 😬.

Be sure not to go overboard and post emojis just for the sake of posting them. If you post a bowling emoji along with a photo of a beach, that obviously won't make sense to people. Similarly, if you post 20 emojis that loosely relate to a post, you might just annoy your followers or come off as desperate.

Step 12. Share the post on other social media platforms.

Finally, if you want to share your content on your other, connected social media sites (like Facebook or Twitter), simply toggle the button from the left to the right.

When you're ready to post, click "Share" in the top right.

Instagram Saved Drafts

If you're not ready to post right away, you can also save it to your Instagram Saved Drafts. Simply go back to the filtering and editing step, tap the back arrow in the top left, and select "Save Draft."

Step 13. Edit the post.

Typos happen to everyone! If you just posted something and notice a glaring spelling error, don't panic. Simply tap the three dots that appear on the right across from your name, then tap "Edit."

Make the adjustments you see fit and save them so it reflects on your Instagram. Otherwise, your post is complete and live for everyone to see.

Grow Your Audience on Instagram Today

Now that you know how to post to Instagram, you can begin creating content for the platform and connecting with your audience. If you're a business or brand, you'll want a solid strategy for earning engagement and awareness.

Editor's note: This post was originally published in November 2019 and has been updated for comprehensiveness.

Creative Instagram tips: How to make posts and reels stand out

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ON THIS PAGE, WE'LL HELP YOU:
Create engaging posts, step by step.Get inspired by real small businesses.Continue growing your business.

Share a post in just 3 steps.

Learn the basics of posting entertaining Reels and captivating photos.

Create engaging content
STEP 1

Create engaging content.

Every post is an opportunity to connect with your community, whether it be in a Reel, photo or carousel.

Get discovered with entertaining, original videos.

  • Engage viewers with transitions and effects.

  • Emphasize key points with timed text.

  • Bring your clips to life with audio.

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Photos

Show off your products with eye-catching imagery.

  • Highlight unique features by showing products in use.

  • Keep colors consistent with your brand.

  • Use natural light for bright, balanced photos.

Carousels

Tell a deeper story with up to 10 photos or videos.

  • Feature eye-catching content on the first slide.

  • Mix photos and videos for a compelling narrative.

  • Try different angles to highlight benefits.

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STEP 2

Write a compelling caption.

Once your content is ready, it’s time to craft a caption that captures what your post is all about.

  • Lead with the most important information.

  • Use a consistent and personal tone.

  • Keep copy short and to the point.

  • Encourage action with simple, direct text.

STEP 3

Add helpful tags.

You’re almost ready to post! Adding tags before you share helps customers discover and learn about your business.

  • Use hashtags to make posts more discoverable.

  • Tag partners to bring them into the conversation.

  • Add your location so customers can find your business.

  • Try product tags to make it easier to purchase.

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Stay organized with a content calendar.

Plan when, where and how your posts will appear in advance, so you can create content efficiently.

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28+ ideas what to post on Instagram: themes and the best time to post

Photo from mdata.ru

How to do business on Instagram, what is the secret of successful sales, what is needed to effectively achieve goals: according to sales statistics of a large Belarusian store OZ.BY, business publications on these topics have been the most popular over the past 20 years . Here is their list.

Top 10 books on business topics for two decades (OZ.BY does not disclose sales data) looks like this:

1. Evgeny Kozlov, Dmitry Kudryashov. Instagram administrator. Earning Guide"

2. Maxim Batyrev. “45 tattoos are sold. Rules for those who sell and manage sales"

3. Eliyahu Goldratt, Jeff Cox. "Target. Continuous improvement process”

4. Jason Fried, David Hensson. Rework. Business Without Prejudice»

5. Konstantin Baksht. "Building a Sales Department"

6. Eric Rees “Business from scratch. Lean Startup Method"

7. Kirill Zhukovsky, Roman Nazarchuk. "YouTube: the path to success. How to get truckloads of likes and tons of money"

8. Lyubov Soboleva. The Instagram Phenomenon. How to promote your account and earn "

9. Blake Masters, Peter Thiel: “Zero to One. How to create a startup that will change the future»

10. Konstantin Baksht. How to ruin your own business. Bad advice to entrepreneurs”

As you can see, 3 out of 10 publications talk about how to make money on promoting your own and other people's accounts, attract customers on YouTube and Instagram.

At the same time, it is clear that book sales statistics depend on many factors: circulation, the desire of the seller to develop the segment of business literature (attention to it was not the same in different years), and trends. For example, 7-10 years ago, the e-commerce sector was not highly developed, motivational literature was in demand. Now many businesses work with online channels, blogging is becoming popular. That is, there are more and more books on how to monetize social networks.

Photo from asamakers.by

“Hi, future Instagram administrator! A person who will earn remotely from anywhere in the world. Earn good money while living your life" , - so begins "Administrator of Instagram. Earnings Guide "- edition from the first line. The book tells about a specialist who helps businesses to promote their profile on this social network and attract customers. To do this, of course, you need to know how to work with Instagram tools, know the rules for working with subscribers and their involvement, and create useful and interesting content.

We selected a few tips from the book about working with content and customers. Perhaps they will be useful for working not only with Instagram.

28+ post ideas

Posts are the basis of profile content. According to them, in many respects, a potential buyer of a service or product will evaluate the attractiveness of your client. It would seem that it is difficult - write a cheerful text, take a beautiful photo, and the trick is in the bag.

But things are not so simple. Posting is a whole system, which, of course, has its own rules. And it would be nice for you to know them:

  • Post no more than three posts a day
  • The ideal time for fasting is 9:00, 12:00, 19:00, 21:00. Always try different times, perhaps the target audience of your client will be more active at one time than at another
  • Test, test and test again. Cover objections and fears of potential buyers in posts. Act according to the prescribed content plan, drawn up in advance
  • Alternate different types of fasts
  • Use good quality photographs. Preferably "live" photos of the client. If you use photobanks, don't take photos with watermarks, it's ugly.

Now let's look at what types of posts can be. Use this cheat sheet every time you find yourself in a creative dead end and don't know what to come up with.

Photo from the site sostav.ru

1. Product/service by person - a selling post that shows a product or service. Be sure to indicate the address and contacts for communication in the post itself + make a call to action (buy, write, call): the offer + deadline + call to action formula works on Instagram too:

  • "O" - offer (offer)
  • "D" - deadline (time limit)
  • "C" - call to action (call to action)

2. Photo in the process of using / performing product - if your client does a manicure, then show from the side how he does it. If he tunes cars, show the mechanics in the process of work, only sober and clean, and not as usual.

3. Request for opinions and suggestions - more relevant for personal accounts, just ask subscribers what they would be interested in learning from the account, what articles they would be interested in, and they themselves will tell you everything.

4. Left/Right - a collage of two photos in which you ask subscribers what they like best. For example, a collage of two dresses.

5. Provocations - posts on topical and current topics. World news, industry news.

6. Facts and statistics - there are lies, there are blatant lies and there are statistics. Always show the facts about the product, but not in the format of soulless numbers, but show all the facts in practice, and show them in an interesting way.

7. Answers to questions from subscribers / hotline - the content is very relevant for accounts that need to show their expertise. With the right application of this content, account engagement will skyrocket. Be sure to limit the time for answers, a maximum of 12 hours, so there will be more questions, believe me.

8. Myths and rebuttals - disprove all popular myths about a product or service, at the same time close the objections of your subscribers before buying. We made myths about laser hair removal, in which we explained that it is not scary and does not hurt at all, but for the best effect, you need to immediately take an annual subscription for 135 thousand, and bought them quite actively.

9. Announcement of events — announce your events or those of your partners. Companies often forget to do this and announce their event the day before the start; announce events in advance and heat up the excitement for them with periodic reminders.

10. Text customer review - reviews are very important for closing objections and pushing buyers to purchase; text reviews are the weakest, but if there is no way to make others, then use them.

11. Feedback-repost from client is a great type of content that covers a lot of objections and increases brand loyalty. Many companies that are popular on Instagram have become so thanks to the huge number of posted repost reviews from customers.

12. Star review-repost - works best, people want to be like stars. Read more about interaction with bloggers separately on the pages of the book.

13. Inner Kitchen (performance/humor/getting to know employees/production process/minor internal crap) - even if the client thinks otherwise, people are interested in knowing what is going on in the company. Be sure to show them this. It is especially important to show the inner kitchen in stories on Instagram.

14. Closing objections (myths about laser hair removal/reviews/certificates/diplomas) — put this type of content in a separate block to show how important it is to show yourself as a specialist or a specialist company.

15. Closing fears - cover the fears of subscribers with the help of reviews, and also write posts in which you dispel fears with the help of the visual part of the content. For example, a post in which you show a bunch of sent packages will cover the fear of subscribers that this seller takes an advance payment and disappears with their money.

16. Success stories with product - if possible, show how success can be achieved with the help of the product. Tell stories.

17. Video (manufacturing process / product face / boomerang / cutting backstage) - 2016 and beyond marked the heyday of video on Instagram. Be sure to post short videos about the product, teasers, cuts, and whatever comes to mind. Video in the account is very important.

18. Boomerang - content made from the application of the same name; fool around in your personal account and show things from all sides. Be sure to think about how you can make boomerangs in the client's business.

19. Informative content (a video that sells an educational post) — I would like to separate this type of content. With the help of small educational videos, you can sell the idea of ​​watching a large video (on YouTube) or reading the text under the video (yes, it’s getting harder every day to involve subscribers in reading content, but we need this for successful promotion).

20. Offers — pictures made by a designer that have a promotion + a deadline and a call to action. It is very important to order such pictures from the designer (we remind you for the second time).

21. Interactive (question / games / riddles section) - ask subscribers questions, riddles. This engages them well in the account and raises the ER (User Engagement) rating. Reward subscribers for correct answers. Come up with a reward and discuss it with the client in advance.

22. Marathons with tasks - used for personal accounts. There is no need to do big marathons with difficult tasks, the simpler the marathon, the better. A small and non-stressful result will be appreciated by subscribers. You should not strive to teach them everything, always open the field of unknown information to them (not relevant in the case of paid consultations / trainings, where the client must give his students the best).

23. Joint marathons with other bloggers - the method allows you to exchange active subscribers with their seething energy. One task for each blogger, the same rules apply as for regular marathons.

24. Vines (Vines) - short and funny instagram videos that reveal a specific topic; you can order them from popular bloggers who specialize in them, they can do it cool. Thus, the product can become viral. Approach with extreme caution, including the selection of bloggers.

25. Negative — Instagram lives on more than just positives and jokes. Thanks to the correct use of negativity in posts, you can hook subscribers to your account and lead them along. It is not at all necessary to be rude and cynical, but to show your views on the world, competitors (we do it very carefully), express a negative opinion about what happened.

Photo from sibfish34.ru

If you keep a personal blog, then the negative will allow you to show that you are also a person with your own advantages and disadvantages. Do not be afraid of negative feedback from subscribers.

26. Competitions - at the moment, the technology of competitions with marks or any word in the comments, which you will learn about later, works best.

27. Describe and explain how product works, especially if the consumer does not know about it. For example, not everyone knows what keratin hair restoration is. So show people how to do it, what result thanks to it and why it is needed.

28. Own kind of content - when drawing up a content plan, be sure to think about what else interesting you can put in your profile. Perhaps it will be you who will become a pioneer and post something so cool that it will take your account to a new level, and everyone will copy this idea and admire it.

...and 3 rules for interacting with clients

The story of how to tame the obstinate and vicious Gorynych Serpents and turn them into fluffy rabbits. For our entire team, this is a significant story.

A very interesting young lady approached us for a promotion. She knew quite clearly what she wanted: a cool movement on her Instagram. Her project seemed interesting to us, and we began cooperation. It all started well: we wrote a content plan, did everything as expected. Problems began to arise after the preparatory period, when it came to the main work. It all started with checking the first posts: she didn’t like a single text, sometimes clumsy, sometimes collective farm, sometimes not selling. It was extremely difficult to please this young lady, as it turned out. And for some reason we constantly tried to do it. They offered all sorts of options. One post took half a day, 10 options were rewritten, and all were inappropriate. In the end, she said: “Well, okay, it will do ...” - and we still posted something.

Further, more. She started writing at night in a work chat, she could demand to post some kind of post at nine in the evening, because she agreed with some star, and everything had to be done right now, urgently, unconsciously. Everyone was undermined and started to come up with 10 options for the same post, and she didn’t like it all. It was adilovo.

She could write on Saturday after midnight and on Sunday: “Awww, welcome, welcome, why isn’t anyone answering me?” - although we seem to have discussed work on weekends. But Saturday, Sunday, night — it didn’t matter to her when and what time, she needed us to work. It’s good that she didn’t call, but only wrote. But it was worth going to Telegram on Saturday evening - and you disappeared, you could hang out with her for half the night. It got to the point that our content employee, who wrote this endless number of posts to her, just couldn’t stand it after two or three weeks and said that she didn’t want to work with her. Somehow she was persuaded to wait until the end of the month.

Everyone endured and waited for the cherished last day of work with this client. It felt like everyone in our team was working on this single project, and all other clients were left behind. It’s good that, thanks to some miracle, they didn’t run away from us at that moment.

We were all happy when the month of our cooperation ended. They wrote her a question about who can transfer cases. To which she was very surprised, because she wanted to extend the work. We are not. In the course of the discussion, new circumstances surfaced, and it would be simply unprofessional to leave her at that very moment. We needed to hold out for another month, but it was simply unacceptable to continue in the same spirit. Something had to be done.

Photo from the site runaruna.ru

At the emergency planning meeting with the whole team, we identified the most problematic areas of this project and prepared a list of conditions on which we were ready to continue. Nothing special, just a certain framework and boundaries of our work. It is hard to believe in what happened next, but the person seemed to have been replaced.

Firstly, she stopped sorting through 10 post options, and secondly, we stopped communicating with her in the middle of the night, and she stopped writing late. If it was necessary to discuss and do something in advance, she warned in advance. Life has become much easier for everyone, there was time for the rest of the clients.

In fact, this story is incredibly revealing. And despite the fact that it was the brightest project in terms of pain and nerves, at the same time it was rich in powerful insights. In real life, knowing something and doing it are two different things. And we suffered from it. After all, we had all these miracle rules, we agreed on them a long time ago, even before meeting this madam. It's just that for some reason we didn't always use them.

And now, in more detail on these points:

1. You must love yourself, appreciate and respect your professionalism. You have to believe in yourself. Let's return to our history: if we didn't love and appreciate ourselves, then we would continue to tolerate such an attitude towards ourselves. We would endure these attacks and assaults and tremble together somewhere in the corner, and the annoying client would angrily peck at us even more. But instinct worked in us, and we said: “Why on earth are you behaving like this with us?”

Therefore, remember: love yourself and appreciate, and do not tolerate such attacks from the client in any case, under any pretext, no matter what money you are paid.

2. Don't need any particular client. When you have only negotiations in a month, and there are no clients and no money, you will most likely prepare for these negotiations for two weeks, be frustrated and worried, burn an incredible amount of nerves, come to negotiations with sweaty hands and reach for your money potential client. No one will ever work with you in such circumstances.

If you are in need and there is an urgent need for this particular person to give you money today, then nothing will come of it. It is worth experiencing this advantage at least once when you are not dependent on any particular client. You don't need it, it's not your whole life. Therefore, you should have more than one client. That is, if you need five clients, you should always have six of them (one spare). Always take with a margin so that one can always be shaved off. This rule saves us always and everywhere. If you want to get three sales and you know that every third one ends with success - an advance payment, then you don’t need to plan nine meetings, but twelve, to be sure. Put in a queue if there is one suddenly over the norm. But confidence will be impenetrable, here it will also come in handy for you.

Therefore, you need to have a lot of clients, just create a queue of clients, preferably even if there are three or four of them, but in this case you will not cling to anyone in particular. It is very important. Otherwise, you will be in a weak position, and clients will simply twist their arms, and you will have to fall for all this and succumb. We think you are going to the administration for such free bread so as not to depend on anyone. Well, keep this value - freedom and independence.

3. Always establish rules and regulations for work. The main idea of ​​this paragraph is that in order for the client to behave well, you should educate him - how good it is, set limits for him. Designate specific rules by which you need to work. Rules are needed at least for the sake of rules. Because the one who sets the rules drives the process. If you do not steer the promotion process, then you will be trampled into the ground. And you won't be able to give any result, even if technically you do everything right. You set the tone of communication: you set the rules for how you should be interacted with.

And if you break the rules, gently hint: “Vasily, we have already discussed this with you - there is your area of ​​responsibility, here is mine. I am responsible for the result, so you do not interfere with me achieving it.

And do not forget to subscribe to our telegram channel and to our channel in Zen.

See also

  • “Do you want to amuse your ego for a result?”: why social networks don’t work, the opinion of an SMM manager

  • "Druching" to help: how to cheer up subordinates who pretend to work

Instagram with a soul: five secrets of a successful blog

International Blogger Day is celebrated all over the world today. In 2004, people blogging in different languages ​​in different parts of the world decided that they needed a common day that could become a symbol of friendship and commitment to their hobby. Since then, blogger's day has been celebrated annually on June 14th. On this day, bloggers congratulate their subscribers, each other and share secrets that help them stay in the TOP. A MIR 24 correspondent learned from Moscow blogger Anton Bekkuzhev how to manage your Instagram so that you want to follow it.

Today, the audience on Bekkuzhev's blog has reached almost 50,000 people, and every day there are only more subscribers. The blogger himself refers to Instagram as an important hobby, which, of course, brings pleasant dividends .

“It's no secret that Instagram plays a very important role these days. One of the first things you do now when you meet a person is ask for their Instagram page, look at the photo and draw some conclusions. Despite the fact that millions of people now have Instagram, it is quite possible to become a well-read blogger if you follow simple rules,” he says.

WHAT TYPES OF CONTENT TO USE

It is unlikely that your blog will become popular if you publish only posts. The days of beautiful but meaningless photographs are long gone. Now, in order to attract the attention of the audience, you need to use all the tools that Instagram offers.

“You need to use a variety of content types: posts, stories and live broadcasts. Now live broadcasts are very relevant - this is a way of communicating with the audience, people see that behind your page there is not a soulless doll, but a living person who can answer questions, communicate, and this is exactly the communication that users need. If broadcasts reach the TOP, then they attract a sufficient number of new audiences. For example, I have several dozen new people. If the profile is large, then it is two to three thousand people,” says Bekkuzhev.

Try to make your blog as interactive as possible and monitor how users react to your content, for example by using polls.

“Another useful feature in stories is poll stickers, they are completely different now, somewhere you can choose a specific answer, somewhere you can mark “like or dislike”. Instagram statistics capture everyone who voted, no matter how. The very fact that people worked with the content shows interest in the account and the statistics increase from this, ”the blogger explains.

In addition to the fact that the profile must be maintained actively, it is necessary to select the subject of the account - it can be a personal account or a thematic one.

“It is necessary to communicate with the audience more often, not only in live broadcasts and stories, but also in posts. You need to ask questions. When you ask questions under posts like: “What did you want to be as a child?”, “What kind of music do you listen to?”, “Where are you going on vacation?” – the principle of gamification works, you involve subscribers and the game,” explains Anton.

I am genuinely surprised by people who ask me if I like my job. I don't understand - how could it be otherwise? Why torture yourself and do something that does not bring pleasure? For the sake of interest, I looked into the statistics and saw that about a third of Russians go to work with great reluctance. I am sure that you can always find an area in which you will feel comfortable, in which you want to really invest. And if this is not the case, then it is better to change the profile of activity. I wonder if any of you caught yourself thinking that you are not doing what you like? And if so, why stay in such a job? #work #moscow #city #summer #architecture #summer #june #architecture

Posted by Anton Bekkuzhev (@anton_bekkuzhev_)

WHAT IS THE BEST TIME TO POST

popularity. Some bloggers choose the “three posts” principle, believing that posts should be made three times a day. Others prefer to publish one post per day. If you have not yet decided what time your photo is liked best, conduct an experiment and make posts at different times of the day - the results will be displayed in the statistics.

“Of course, you should not forget about the time of publication of posts. Everyone has their own method here. You can immediately say that if the photo is cool, then it will always gain a lot of likes. But everyone has their own TOP time - I have good morning time, so I post photos of hours at 10 am. If it's a weekend, then at 11. The post hangs during the day and at the end gains a lot of likes. Although the evening is also the peak time - from 18:00 to 21:00. Someone says that it’s good to publish at lunchtime, but I didn’t have photos at that time, I don’t publish at lunchtime anymore. According to your statistics, you can see and understand what time is winning for you,” Bekkuzhev explains.

HOW PHOTO PROCESSING HELP FOR BEGINNERS

If you have just created your blog, Bekkuzhev advises to pay considerable attention to photo processing. You no longer need to master Photoshop for this, mobile applications will do. The main thing to remember is that people love a “juicy picture”.

“If we talk about those who start from scratch, then it is necessary to process photos, pay great attention to this stage. I don't use a lot of photo editing programs - these are VSCO, Facetune, Linecamera, despite the fact that not many bloggers use the latter, I'm used to it. I notice that when a photo is juicy, colorful and bright, the audience reacts very well to it, people love a juicy picture,” adds the blogger.

DO HASHTAGS HELP

Hashtags have become a very controversial topic for Russian Instagram users. Some believe that they have lost their effectiveness over the past year, others that if your hashtags do not work, the “shadowban” is to blame. In turn, Bekkuzhev argues that hashtags should be used wisely. For example, #world or #friends live for only a few seconds and do not attract new users.

“Hashtags help, but it's important to use them correctly. If you post #love #world #friends, then they live very little - just a couple of seconds, because every second posts are published under them all over the world. You need to use local hashtags. When you post a photo from a particular place, you need to enter the hashtag from there. For example, the Cosmos pavilion at VDNKh should not be set to #space or #space , and #pavilioncosmosvdnh. See which more or less local hashtag works and post on it. By the way, it’s very easy to get into the TOP stories in the regions of Russia just by geotags and hashtags,” he said.

The highest point of Rosa Khutor - 2509 meters ???? Incredibly beautiful place #mountains #Sochi #holidays #mountains #nature #sochi #rozahutor

Publication from Anton Bekkuzhev (@anton_bekkuzhev_)

SHOULD I BUY ADVERTISING? WORKING MECHANISMS OF PROMOTION

What to do if a successful topic is chosen, photos are beautifully processed, there are a lot of stories and live broadcasts, but there are still few subscribers? Bekkuzhev draws attention to the fact that all this is quite understandable if none of the promotion mechanisms is involved. After all, Instagram has long been not just an album with photos, but a commercial platform.

“One of the oldest mechanisms is SFS, that is, shout for shout (mention for mention). The bottom line is that a well-known blogger invites any user to post his photo in his feed, and he chooses the one he likes from all and publishes it in his feed or stories. If you participate in the SFS of some blogger, you can get quite a decent part of the audience,” Bekkuzhev said.

Another popular mechanism is liketime. It helps to improve the statistics and reach of posts.

“When SFS became less popular, liketime appeared. You announce liketime, say that those who want to participate should write their comments and put likes or write comments in return. The more comments you have under the photo, the greater the coverage, respectively, and you win, and people get something from it, ”explains the blogger.

Me and my sister @natalya_cherkes ???? Guess which of us is older and who is younger? ???? #sister #family #selfie #sister #instaselfie

Posted by Anton Bekkuzhev (@anton_bekkuzhev_)

But the Giveaway method is very controversial. On the one hand, it quickly attracts new subscribers, on the other hand, they can leave just as quickly when the contest is over.

“Another popular promotion method is Giveaway. The blogger announces a contest, and in order to win a prize, it doesn’t have to be an Iphone, you need to subscribe to “sponsors” or friends. It also adds some kind of audience. But then it can come to naught, when the giveaway wave passes, the same subscribers can unsubscribe, ”adds Anton.

In addition, do not be afraid to offer your photos to thematic publics and put their hashtags under your posts. If the photo is of high quality, then it is likely that the public will want to share it themselves.

“You need to promote your content. If you have a thematic account, you should not hesitate to offer your photos for some publics that can repost them. For example, if you have beautiful photos of Moscow, there are many interesting publics: Views of Moscow, iMoscow, and so on. You need to put the hashtags of these publics. You can buy ads from more popular bloggers or do coloring. For example, you publish a post about a blogger, he publishes a post about you for a day, then deletes it, but people come to you,” he says.

Bekkuzhev himself does not forget to follow the accounts of other bloggers who motivate him to actively continue his activities. But Anton does not like frank trash, believing that a blog, like any other activity, needs to be done with soul.

“I personally like beautiful profiles with beautiful photos that inspire you to go somewhere and take a cool photo there. I like Instagram from Ruslan Kievsky, Sergey Sukhov, Sergey Kolyuzhenov,” he says.

When it seems that you can still taste the rainbow, you just have to jump a little higher✨ In fact, Buddha's birthday is celebrated so brightly in South Korea. At this time, everything in Buddhist temples is covered with colored lanterns. As they explained to me, the names and wishes for their relatives and friends, for themselves are written on the leaflets attached to them. Being on the territory of the temple, this flashlight, as it were, replaces your presence during the service ❤️ Well, for Instagrammers like me, is it also a joy for the eyes ???? and lens! #discoveryourkorea @kntomoscow #discoveryourkorea

Posted by Sergey Sukhov (@sergeysuxov)

Our trips from St. Petersburg with @sashel_coco decided to continue in Moscow ???? This time we decided to go to @phofighters_moscow ???? We ordered our favorite tom yum risotto and a little bit of everything else, because everything is very tasty ❤️ In general, the place is a must-see ✈️

Posted by Rus Kievskiy | Lifestyle (@ruskievskiy)

You know, there are not so many high points in Moscow, the view from which has not had time to become familiar on Instagram. It's very cool to find new ones, like the roof of this business center on Sadovy in the area of ​​\u200b\u200bmy native Dobryninskaya. Lena @lena_silver lives in Los Angeles and hasn't been to Moscow for 3 years. The city has changed a lot during this time, she is lost and does not recognize the streets. We stood yesterday at sunset, looked at our beautiful city and warmed ourselves by the grilles of the air ducts from which a warm breeze came with the smell of the pool. :) Cocktails in hand enhanced the atmosphere of a party by the water in a warm metropolis. I did not think that I could experience such unusual feelings close to home and this post is unlikely to convey my feelings, nevertheless I wanted to share. Have a nice evening!

Publication from Sergey Kalyuzhny (@136th)

But I don’t like frank trash. For example, there is such a modern artist - Polina Muzyka. She used to have Instagram @sexy_puke, it was full of rubbish. I'm not against shocking, but once it's something very unattractive with naked bodies, then it's terrible.

“Should blogging be considered work? If your blog becomes a millionaire, and you put all your energy into it and get money from it, then, of course, it becomes a job. But initially, when you are just starting to conduct it, it is a hobby that can either develop into a job or not. I believe that everyone can become a doctor and teacher, having received the necessary education and having a desire.

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