How to connect with influencers on instagram

How to Connect With Influencers on Instagram

As interest in traditional advertising plummets, interest in influencer marketing continues to rise. People just tend to trust influencers more. They feel that they know so much about the lives of their favorite bloggers that they often see them as close friends. So it shouldn’t come as a surprise that over 60% of marketers plan to increase their marketing budgets this year.

When done correctly, influencer marketing is much more effective than say display advertising. In fact, native advertising via influencers generates 11 times bigger ROI than banner ads. But to make sure you get maximum profit from your collaborations with bloggers, you must connect and organize communication with them correctly.

Why should you use influencers for your brand?

The digital advertising market is huge and it continues to grow. Contextual ads, targeted advertising, proper technical SEO bring massive traffic from interested users and convert them into customers. But any business that’s interested in growing and expanding always looks for new channels to attract more customers. Influencer marketing is one such channel.

Who are influencers? An influencer is a public figure with a relatively large and loyal audience. Normally, influencers are well-known and popular. Some of them earned international fame and some have clout with comparatively small local audiences.

Celebrities, businessmen, experts, and bloggers are often considered influencers. Their social media profiles, blogs, and websites are their channels of influence.

One of the major characteristics of any influencer is the high level of trust their audiences bestow on them. Regular users of social media would much rather trust influencers they like than traditional ads and TV commercials. That’s why having access to this audience is so important for businesses.

There are at least 4 reasons why it’s hugely advantageous for marketers to partner with influencers:

It increases their reach. By partnering with influencers with a loyal and active following, marketers get a chance to gain access to new potential customers who have never heard about their brand before.
It increases conversion. When influencers with a loyal following recommend your products and services, their audiences feel motivated to follow the links and make purchases because they trust their favorite influencers. The main thing is to choose influencers that work with a niche similar to yours.
It promotes content marketing. If an influencer you partner with is creative with the sponsored content they create and makes it eye-catching, useful, and engaging, this content becomes valuable in and of itself. As a result, it will continue working for you long after it gets posted.
It helps to raise brand awareness and increase the loyalty of your target audience. When people see an influencer they like and trust recommending a product, they automatically develop a positive vision of that product.

How to connect with influencers the right way

Getting ready

Before you actually contact an influencer, you should find something that would attract their attention and motivate them to partner with you. To do this, you must show genuine interest in what is important to them.

To make it work, you should think more than one step ahead. Build your relationship with influencers. Give them something before you ask them to give something to you.

Think of why you want to contact them

Let them know that you are interested in them personally. That they weren’t just another set of contacts on your lists, that there is a reason you want to collaborate with them. For this, you will have to go to their profile and explore their feed. What do they write about? What do they like to talk about with their audience?

Think of why it will be beneficial for them

More often than not, marketers think of the advantages and benefits they can get rather than what influencers can get from the partnership. But what’s in it for them? Why should they be interested in your offer? If you don’t make them see it’s a win-win situation for both of you, it’s likely you won’t get them interested.

Build a relationship before making an actual offer

It’s possible that you’ll get them interested with the very first message. But in most cases, it’s worth getting to know them better and show some activity on their feed before you start discussing the terms of your partnership.

Show interest in their content. Instagram influencers generate content on a daily basis. And they want people to interact with it: read it, view it, like it, comment on it. So do just that. Write meaningful comments. Tell them that you like their content and why.
Be useful. Being interested in their content means a lot but it’s only the first step. If you want them to notice you, go the extra mile. Offer them something valuable and useful. For example, you can offer some help. Use your channels to promote them; they will definitely appreciate it.

Ways to contact influencers

Indirectly

Via an agency

If an influencer has at least 100k followers, they might have a manager that organizes all collaborations for them. In this case, you might want to contact an influencer marketing agency first. Of course, their services aren’t free but they’ll offer a wide range of services, from selecting the right niche influencers to drawing up contracts.

Via a marketplace

Marketplaces, as was mentioned earlier, are online services that bring influencers and marketers together. You choose an influencer, and the marketplace makes sure that influencers get their compensation only after they meet your requirements. However, this option is better for one-offs than long-term partnerships.

Directly

Via DMs, email, or messengers

Most likely, they have their contacts in their profile bio. If not, which is unlikely but possible, just send them a DM.

How to find influencers

To build their audience, influencers use various channels, such as social media, blogs, online communities. And there is no reason why you can’t use the same channels to find influencers.

1. Using trendHERO

trendHERO offers more than just Instagram profile analytics. Here, you can also search influencers tweaking various parameters to suit your marketing needs. To do this, go to the Discovery section and choose the appropriate search criteria:

Apart from that, you can also use the “Top similar bloggers” feature in one of your trendHERO reports:

2. Top lists

You aren’t the only person looking for influencers. It’s likely there are ready-made top lists of Instagram bloggers you can use. All you have to do is type “Top 10 (20, 50, 100) influencers + your niche” in the search engine and see what it offers.

Check 1 Influencer for FREE

3.

Influencer communities and marketplaces

Influencer marketing grows constantly and very quickly. That’s why there is no lack in online communities and marketplaces tailored specifically to help marketers meet bloggers.

4. Online conferences and summits

Influencers operating within certain niches often take part in various online conferences, webinars, and other events. Websites that promote this kind of events are always a great source to search for bloggers to partner with.

5. Search engines and social media

Use keywords to find influencers in your niche (or ones associated with it).

How to define and evaluate your influencers

As a marketer, you have to start many projects with thorough research. Influencer marketing is no exception. First of all, it’s extremely important to know your target audience. What are their interests? Who do they follow on social media? Who do they trust?

It’s pointless to partner with an influencer with a multimillion following if that following doesn’t match your target audience. So before you get to evaluating influencers, draw a clear portrait of your target audience and compare it to theirs.

As soon as that’s done, you can get to the initial evaluation. You can do that by analyzing the following factors:

1. Follower count. On the one hand, it’s quite simple. A large following says this influencer is popular and people like what they post. Popularity means influence and influence means audience loyalty. On the other hand, you need to make sure that this large army of followers isn’t fake.

2. Audience quality, which directly follows from the previous. A huge audience means nothing if it consists of bots. And while you can get fake comments and likes, it’s impossible to fake interest in your brand and product, and purchases. This is why you have to make sure that their audience is authentic. trendHERO offers a few instruments to help you with this.

First of all, the service offers an overview of the audience quality by showing how many real people and commercial accounts there are:

Apart from that, you can also get more in-depth audience analytics by looking at the Audience Type graph. It shows the percentage of real people, commercial accounts, and suspicious followers:

What’s more, you also get the audience type analytics based on likers. This helps to identify inauthentic activities like mass liking:

3. Audience loyalty. It’s also important to make sure that their followers are loyal enough not to react to sponsored content with hostility. Unfortunately, many popular bloggers who would advertise anything and as much as they can, have lots of negative comments. This negative attitude transfers to your brand and products, which you don’t need.

You can get some idea of audience quality by looking at the number of engagements (likes, comments, and views) per post and the overall engagement rate:

4. Content quality. Audience loyalty, trust, and positive attitude largely depend on the quality of content. It’s wonderful when they have a uniquely distinct style that makes them stand out. It’s more than just beautiful photos. It’s an original design, some signature details, and interactions with followers.

5. Experience in brand partnerships. It would be great if they did collabs before and can provide you with some data on metrics and feedback. Maybe you’ll have a chance to contact the marketers they worked with and learn about their experience.

trendHERO makes it easy by offering a list of profiles most frequently mentioned by an influencer:

Influencer outreach examples

1. Creative:

5 Reasons Why You Should Partner With [Brandname]

Hi! It couldn’t get past our attention that you have a huge following. We are sure that it makes you a very, very busy person. However, we have a few very good reasons for you to contact us:

We read every post in your feed. No, really. We love it that you are always open and genuine with your followers and we absolutely share your love for cats and bright colors.
We have a lot in common. Just like you, we want to make the world a better place. All our products are vegan and cruelty-free, and eco-friendly.
We enjoy and support creativity.

Write us back so we can talk more!

Just as was mentioned earlier, it works when you don’t tell them what you need but rather let them know why they should care about this partnership. Besides, it’s a creative informal way to contact someone. The one that will definitely draw attention.

2. Short but effective:

Hey,

There is something we have in common:

The desire to make a difference.
Love for cats.

Let’s talk!

You don’t have to write a lot to make an impression.

3. Funny:

Please date us!

We’ve been following your profile for a while now and we have to say we’ve become completely enamored with your wit, charm, and professionalism. We realize that a gifted person like yourself must have many offers from other brands but we hope to interest you with our new product

(give more information on your product and why you think their followers will love it)

We promise to cherish and appreciate you as our dear partner.
Please say yes.

You shouldn’t be afraid of being funny. Once you make them smile, you definitely catch their attention.

Read also: How to Craft an Influencer Email Pitch (+ Templates)

Tips&tricks

Of course, there is no perfect universal formula for a letter or a DM they will definitely, 100% open, read, and love. But there are certain rules that might help you succeed in catching their attention and making them write you a positive answer.

First of all, here are the things you should avoid:

Forgetting to mention their name or butchering it
Writing a boring title
Lack of a win-win offer

And now a few tips on what you should do:

1. Always address them by their name.

This way you make your message personal and respectful. And it’s not hard at all.

2. Think of an engaging title.

The title of your message must catch their attention and let them know what your message is about. The simpler the better. A short title such as “On collaboration” will work perfectly well and probably will keep your message from being discarded without being read.

3. Avoid carbon copy messages.

No one likes impersonal generic messages. The worst decision you could make is sending cookie-cutter messages to people you don’t know. In the best-case scenario, they won’t answer your message. In the worst-case scenario, you’ll become another name on their blacklist.

Explore their content and find something you can mention in your letter “I’ve noticed that you recently visited Greece but didn’t mention the exact place”.
Describe your product/service and how it can be useful to the influencer and their audience.

Conclusion

Influencer marketing is never easy but once you choose the right influencer, it pays off. Just remember to do thorough research and learn as much as possible about your potential partners. Be personal, genuine, and always open for conversation. Only then will you be able to establish some very useful connections and mutually beneficial long-term partnerships.

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6 Ways to Connect Your Startup With Micro Influencers On Instagram

History is full of influential figures. Abraham Lincoln. Napoleon. William Shakespeare.

But while we usually think of presidents and scientists when compiling our lists of influential people, they don’t always have a huge impact on our everyday life.

When it comes to the more mundane things, like trying to decide what clothes to wear or what brands to buy, we look to celebrities.

Having Kim Kardashian or Tom Brady guide your decision-making may sound strange, but for these types of purchasing decisions, actors and sports stars seem to pull a lot of weight. Why else would we constantly see celebrity endorsements throughout the advertising world?

Of course, the average small business can’t afford big-name celebrity sponsorships. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product.

What you need is a micro-influencer…

TIP: Jeff uses Kicksta to get real and genuine Instagram followers; he also uses Hashtagsforlikes to find the most trending hashtags boosting his Instagram profile.

Free Download

The Ultimate Guide to Influencer Marketing for Business

Instagram and the rise of the micro-influencer

Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. They’ve built their audience thanks to their niche knowledge and authenticity.

Image Source: Instagram/Carlos Eats

Most importantly, their followers trust them and engage with them at a much higher rate than other Instagram accounts.

Indeed, micro-influencers have been found to be among the most effective sellers on the market.

One study found that a whopping “82% of consumers are highly likely to follow a recommendation made by a micro-influencer” because they are perceived as more credible and knowledgeable.

So how do you connect with these prized people? The following tips will ensure that your startup reaches the right micro-influencers for your niche.

1. Know what you need

Before you even begin trying to reach out to influencers on Instagram, you need to establish clear goals for what you want to accomplish with your campaign.

Are you trying to simply generate awareness for your brand? Do you want to promote a specific product or sales event? Or are you just trying to grow your own profile’s audience?

Image Source: Instagram/bluebirdkisses

Answering these questions is essential for setting a budget and guiding your search for relevant influencers.

Keep in mind that working with a micro-influencer won’t give you the same level of control you’d have with a traditional ad campaign. You need to allow influencers to create content that matches their own unique style and audience preferences.

Ultimately, being willing to allow for some creative freedom will make it much easier to find influencers and create a successful campaign.

2. Let tools do the work

Trying to grow a startup isn’t easy. You have a lot of responsibilities on your plate, and successfully reaching out to micro-influencers isn’t going to be accomplished in fifteen minutes. Thankfully, there are several tools on the market that can manage the outreach for you.

One example of this is Kicksta, which uses a list of targeted Instagram accounts to help your account reach new followers. By continuously engaging with user-generated content, Kicksta fuels organic account growth by targeting those who are most relevant to your niche – including micro-influencers.

Famebit is another great option for setting up influencer campaigns.

Brands post information about their campaign, and then influencers who are interested in the campaign submit their own proposals. While you’ll still need to do your due diligence to make sure a particular influencer is a good fit, this takes care of much of the actual finding process.

3. Make the most of hashtag searches

Finding an influencer who is actually relevant to your startup’s niche is essential.

In a study by CrowdTap, 44 percent of social media influencers “said the number one motivator for working with a brand is if the opportunity is relevant to their audience.” Thankfully, Instagram’s easy-to-use search function makes it much easier to find relevant influencers.

For best results, search by hashtag.

Use multiple hashtags that are relevant to your company’s niche to compile a list of potential influencers. When going through the results, select photos that catch your attention. Instagram typically displays posts with the highest engagement first, which is a good way to find quality influencers.

Image Source: Instagram

Go through each profile from your list to see how well it fits your brand’s goals. Pay attention to engagement rates and how often they post, as well as if they typically post content that is relevant to your niche.

4. Search for bloggers

From guest posting to affiliate marketing, bloggers can present a wide range of potential marketing opportunities for your startup. Even a simple Google search for industry-specific or regional blogs can help you find influencers who will best serve your startup’s marketing needs.

Once you find these bloggers online, it shouldn’t take too much digging on their website or on Instagram to see if they qualify as a micro-influencer on the social media platform. If they do, you’ve just landed another outreach opportunity.

Image Source: KaleInIt

Even if a particular blogger doesn’t have a large Instagram following, researching these industry influencers is rarely a wasted effort. Chances are, you can still form valuable connections that will result in other marketing opportunities and build audience trust for your own content.

5. Identify who is open to sponsorships

Having a lot of followers doesn’t necessarily mean that a micro-influencer is open to sponsorship opportunities. Fortunately, many influencers provide key clues within their own profile to help you identify whether you can work with them.

These days, most micro-influencers will actually list contact information for potential ad partners in their profile. A little extra reading will help you avoid wasting time messaging those who aren’t interested in a partnership.

Image Source: Instagram/keikolynn

If a micro-influencer lists a website in their profile, be sure to check it out as well. Their website content will provide clues as to whether they actively engage in affiliate marketing or other campaigns that could help grow your audience.

6. Learn more about your own fans

Believe it or not, your current Instagram followers could be a prime resource for finding micro-influencers – as long as you’re willing to do some social media stalking.

Because these people already follow your brand, you don’t have to do the hard work of convincing them that your product or service is worth promoting. They already like your brand!

Many of your followers would be willing to promote your brand if you provide a free product sample or other perks. Just be sure to screen your “fan” micro-influencers the same way you would other potential influencers: at least 1,000 followers, an engaged audience, and posts that are mostly relevant to your niche.

Time to connect!

In helping our world become more interconnected than ever before, Instagram and other social media networks have provided brands with greater potential for word-of-mouth marketing.

You don’t have to drain your bank account chasing after the big-name celebrities in an attempt to reach your target audience. By using the above tips to leverage the power of micro-influencers, you can become more in-tune to your target consumers and achieve your marketing goals.

Has your brand been able to see great results by working with micro-influencers? Do you have additional strategies that have helped you connect with influencers in your niche?

I’d love to hear your stories!

Feel free to share your experiences in the comments section below.

Guest author: Lucas Miller is a Freelance Copywriter and Founder of Echelon Copy. When not writing, tweeting or attempting to play pickup basketball, he’s working tirelessly to perfect what he claims is the “World’s Greatest Pompadour.” To get more tips on how to start your own six-figure freelance copywriting business, join his free newsletter.

How to monetize Instagram: 8 best ways

You have worked hard to create the perfect Instagram account for your brand. You've developed compelling content, refined its aesthetics, and built an engaged community. You are now ready to take advantage of the value you have created. So how can you make money on Instagram?

Whether you have a few thousand or over a million subscribers, you can get paid for your efforts. Learn how to monetize your Instagram account.

What to do before you monetize Instagram

Before you spend time and resources making money on Instagram, make sure your account is set up for monetization. First, double-check that you have completed the following steps.

Write an engaging biography. Instagram only gives you 150 characters for your brand bio, so it's important to consider every character. You can:

- Explain what your brand offers

- Demonstrate your brand values

- Highlight your new product or service

- Mention branded hashtags or campaign hashtags

- Build trust and build credibility

- Tag partners, co-brands or media resources

- Encourage action such as clicks or sales.

Post consistently on Instagram. To successfully monetize Instagram, you need an audience. One of the easiest ways to get followers is to post content regularly.

Post content at the right time. Should you post on Instagram a few times a day or just a couple of times a month? Most brands post at least a couple of times a week to give their followers more opportunities to see their content.

Create quality content. Create a simple style guide that defines your brand's aesthetic. Use it to create original photos and videos that followers instantly identify with your brand. Post a variety of content — stories, videos, and IGTV.

Increase your reach with hashtags. You don't need millions of followers to make money on Instagram. But talking to a lot of people doesn't hurt either. One of the easiest ways to improve your Instagram reach is to use hashtags. For maximum reach, include hashtags in the title of the original post, not in the comment.

Develop strong followers. To maximize your Instagram monetization potential, you need engaged followers.

8 ways to make money on Instagram

Once you optimize your profile and strategy, it will be easier for you to create value through Instagram.

1. Sell products on Instagram. Does your brand sell directly to the consumer? Do you have an online store? Then you have several options for selling products on Instagram:

- Selling products on Instagram. First, set up your store by adding product descriptions and Instagram images. Then create collections to highlight topics or trends, and tag products in posts to encourage discovery. Instagram users can go to your website to make purchases.

- Close direct sales: This option works best if you don't have a website. Ask subscribers to write to you in direct to make a purchase. You can then make sales and accept payments directly from your private messages.

2. Teach followers how to do things. Do you make amazing salads or bake creative cakes? Perhaps you know how to dress up for any occasion or grab attention with cutting-edge makeup. Regardless of the niche, your audience follows your Instagram account because they admire what you do. Why not show them how it's done?

Aspiring teachers have several options for monetizing Instagram:

- Create an eBook : Gather all your best tips into one eBook and add eye-catching images. Then enter the price and upload it to your website. Share the link with your audience and promote it in your Instagram posts.

- Teach a course: create a video or series that shows subscribers how to solve complex problems. Share the link with your followers and invite them to join your course.

3. Get subscribers to your content. Even if learning isn't your forte, you can still offer your subscribers to pay for featured content. Naturally, the posts and videos you share on Instagram are just a glimpse of what you're capable of. Why not invite followers to explore your more premium content outside of Instagram?

Consider creating a subscription service or membership site that will showcase all of your best content. You can then make money by selling memberships or subscriptions that you can promote on Instagram. If you go down this path, make sure you have a plan in place that will keep you uploading premium content on a regular basis. This way, subscribers can continue to profit from their purchase and happily support your work.

4. Become an Instagram influencer. You don't have to sell your own products to monetize Instagram. Instead, you can become an influencer by promoting your favorite brands.

To be an effective influencer, you need to be an expert in a particular niche, such as beauty, fashion, or food. By creating content in your area of expertise, you can attract followers who value your lifestyle and trust what you have to say.

As you gain subscribers, you have the opportunity to partner with brands looking to reach your audience. Some brands may offer products or services in exchange for your approval. Others may pay for sponsored posts or content that features their products.

Brands often seek out Instagram influencers for long-term partnerships. To make as much money as a social media influencer, consider seeking long-term brand sponsorship.

5. Learn affiliate marketing. Affiliate Marketing offers an even easier way to monetize. As an affiliate marketer, you act as a brand ambassador for the products and companies you love. You then earn a commission when someone buys what you recommend.

To become an affiliate marketer, sign up for a network like ShareASale or connect directly with a brand you like. Then, create content that represents the brand's products and include your affiliate links in Stories or your Instagram bio. When someone uses your unique link, you earn money.

Like influencers, affiliate marketers typically achieve success through community growth and trust. For best results, take the time to create authentic content and get to know your followers before sharing affiliate links.

6. Suggest Instagram Live icons. Is going live a key part of your social media strategy? Whether you prefer to connect with your followers on your own or as a member of a Live Room, live streaming offers plenty of opportunities to monetize Instagram.

With Instagram Live, you can do much more than just promote your own products or recommend brands you like. You can also sell badges to fans.

When fans purchase a badge, they will receive a special heart badge and a badge on your supporter list. Because Instagram highlights people's questions and comments with icons, you can more easily interact with supporters and build connections.

7. Use Instagram ads. Do you want to increase your earnings on Instagram? By advertising on Instagram, you can reach more people and potentially increase your revenue.

Use Facebook Ads Manager to create Instagram ads. During the campaign setup process, you can choose where to place your ad. To save time, you can let Ads Manager automatically format your Instagram ads. For best results, you can edit placements on Instagram. Consider testing and updating the text, ad, link, or even background color to optimize for Instagram.

8. Share your experience on Instagram. Whether you're offering products through Instagram Shopping, becoming an influencer, or creating content that sells itself, you'll accumulate a ton of knowledge. Why keep this knowledge to yourself, especially if you can monetize it?

For experienced Instagram marketers, sharing experiences is a smart way to make money on the platform. Consider one of these two options:

- Become an Instagram Coach: As a coach, you can guide Instagram users through the process of profile building, audience building, and content creation. You might even specialize in helping Instagrammers become influencers or create an Instagram shopping experience. Either way, you can share content about your mentorship on Instagram and then encourage followers to follow.

- Starting an Instagram Agency: If you start a social media agency, you can use your experience to directly manage your clients' Instagram profiles. For example, you can partner with brands to create strategies for Instagram or connect with influencers. If you create a separate Instagram profile for your agency, you can use your established account for cross-promotion.

Regardless of your niche or the nature of your products and services, you can monetize Instagram. This social media channel offers tons of earning opportunities, from selling products to creating sponsored posts and teasing paid content.

Which approach are you going to test first?

How to find Instagram influencers

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Since the advent of social media, internet influencers have taken the place of celebrity endorsers when it comes to incentivizing consumer behavior.

Influencers are some of the most sought after brand ambassadors and the most followed people on the internet today. They have the charisma known as celebrities and the industry experience that allows them to make solid recommendations that are followed by thousands.

If you're a brand looking to have a bigger online presence, you'd be crazy not to work with an influencer. But where do you find them?

According to a study by SheSpeak, an interaction network centered around women, 24% of American influencers prefer to use Instagram Among the popular social networks, only Facebook has beaten.

Credit Image: eMarketer

If you want to get started with some of the most influential people on social media, your best bet is to start searching on Instagram. Find out how with our guide below.

Look for Influencers in Your Follow

When you think of influencers, the first thing that comes to mind is the number of followers. While this is a popular opinion, it is not always true.

Micro-influencers are influencers who have a deep and personal connection with their audience. They may not have an astronomical following, but they have a closer relationship with their followers, resulting in better acceptance and engagement.

According to HelloSociety, micro-influencers are some of the best brand ambassadors out there. Because they have a much smaller following pool, they can provide them with quality interactions that are 22.2 times more meaningful compared to influencers with larger audiences.

If you want to find these micro-influencers, you should start with a quick search for your Instagram hashtag for your brand. Look at some of the messages people have posted about you and gauge the reception they're getting.

Reaching out to your pre-built brand evangelists is the best way to connect with high quality leaders in your network. Stop being too obsessed with numbers and start learning engagement.

Use hashtags to search

Almost every brand on the planet has an online presence - and there are a huge number of them on Instagram - so you have to accept the fact that some influencers just don't know you exist.

This does not mean, however, that they are not interested in what you have to offer. Take a close look at your competitors and see if they have worked with any influencers recently. Make a list of all the influencers they have worked with and reach out to them either via direct message or email.

This should help you understand if they know your brand exists or not. Dealing with these influencers may not lead to instant cooperation, but at least you are within their radar for further consideration. – You know, after their deal with your competitor expires.

Use Google to find bloggers in your area/industry

Working with local bloggers and influencers can be a great opportunity to connect with an audience in a particular location.

Local bloggers are like local celebrities and are much easier to approach and find. You can quickly create a list of all local influencers in an area by simply going to Google and typing bloggers + the area you want to target.

Scroll through the results and see if any of the bloggers you found are popular on Instagram. Check their Instagram accounts and analyze the reputation they have based on the number of followers and how they interact with their audience - are they passive or active?

Narrow down your list of influencers based on your findings and reach out to them to see if they are interested in partnering with you in a potential collaboration.

But first you need to have strong social proof that will make the blogger turn his head.

If you're just starting out on Instagram, we highly recommend that you buy a few thousand Instagram followers and other social signals from a reputable provider to boost your brand's reputation - enough to impress local bloggers.

Seek help from third-party tools or agencies

If you're not too excited about doing all the research-related dirty work yourself, consider signing up with a third-party agency that can match your brand with an influencer.

Of course, convenience comes with a price, so be prepared to shell out a few bucks. But if you do not have much time, then you should go to an agency.

Below are some of the most popular reputable agencies.

Mobile Media Lab

Slot Machine Mobile Media Lab is an influential agency that specializes only in Instagram. Founded in 2012, this agency boasts unrivaled expertise in marketing influencer.

They have a network of wealthy photographers and Instagram influencers who are experts when it comes to amplifying a brand's message.

Viral Nation

Viral Nation claims to have the largest exclusive network of Instagram influencers of any agency today. This agency works both ways, representing some of the biggest influencers while also connecting brands with potential ambassadors.

Influencer Marketing Agency (IMA)

IMA This is a European agency that mainly represents some of the biggest European brands such as Diesel and L'Oréal, but they also have prominent American clients such as Calvin Klein and DKNY. Their team is made up of experts who can take care of all your influencer marketing needs from AZ.

Working with an influential agency can be expensive depending on who you work with, so only take this route if you have the budget for it.

Cross-influencers using the ranking tool

Another great way to find influencers on Instagram without having to spend a fortune is to browse social ranking sites like Social Blade.

They regularly update their Top 10 Influencers for every social media platform imaginable. You can use this as an additional tool to help you check the results you get using the tips mentioned above.

This tool will help you find the most effective brand enhancers online.

Make a good impression and build a lasting relationship

Influencer marketing is not a one-time thing. You must take the time to find an influencer who can represent your services or products over and over again.

Like celebrities, powerful people are careful about who they work with. They have a reputation and credibility, so you need to earn their trust before you can start working with them.

In addition to reaching out to the influencer who is the perfect fit for your brand, you should also take the time to find the services or products that are most appealing and useful to your audience. Remember, you are following your audience, your potential customers.

Try adding an impressive amount of quality Instagram followers from a reputable provider to these strategies to improve your social proof and increase your chances of getting an influencer to work with you.

Influencers are the new Hollywood lists, so be sure to spend a lot of time building positive and consistent relationships with them.

Date: July 5, 2017 / Categories: Marketing, Councils, / Author: Mariko

July

2017

Mariko 9000