How to click link in bio instagram
How To Drive Traffic Using a Link in Bio [Instagram + TikTok]
Even if you’ve only seen a few posts on Instagram or TikTok, you’ll have likely encountered the phrase ‘link in bio.’ It pops up everywhere, from your favorite brand’s product posts to the latest snap from that #CottageCore account you follow.
But what does ‘link in bio’ actually mean? Why are people always using it? And should you get in on the action too? Let’s find out!
What does “link in bio” mean?
How to put a link in your Instagram bio
How to put a link in your TikTok bio
How to add multiple links to your link in bio
Link in bio tools
5 link in bio tips to drive more traffic to your website
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
“Link in bio” refers to the URL in the bio section of most social media profiles. Creators on Instagram and TikTok use the phrase in posts to tell their audience they can find more information by clicking the URL in their bio.
Most creators use their Instagram and TikTok bio link to send viewers to one of six things:
- Their website
- Their other social media profiles
- A blog
- A product page
- An online shop
… or all of the above (more on this later).
Anyone can add a link to their bio on Instagram, and any Business account holder can add one to their TikTok. Once there, creators draw attention to the link by mentioning it in the content they post.
Some rumors claim that saying “link in bio” in your Instagram posts reduces reach and engagement, so we ran an experiment to test the theory. Spoiler: saying “link in bio” actually increased our engagement and reach, but you can watch this video to see the details:
Using a link in bio is one of the easiest ways Instagram and TikTok creators can send people off-platform. (Links in Instagram Stories used to be restricted to accounts with more than 10,000 followers, but now, they’re available to anyone.)
Where is the Instagram link in bio?On Instagram, you’ll find the ‘link in bio’ in the short description at the very top of a user’s profile. It sits underneath other important information like the number of posts and follower count.
The Instagram link in bio isn’t restricted to business accounts, either. So even if you only have a personal account, you’ll be able to add a link to your Instagram profile.
Venture North, an organization that promotes tourism in north Scotland, uses its link in bio to direct its audience to its website.
The TikTok bio link is at the very top of a creator’s profile page, just like the Instagram link in bio.
How to put a link in your Instagram bioWondering how to add a link to your Instagram bio? It’s a simple process — just three short steps.
1. Click Edit profile at the top of your profile page
2. Enter your target URL (the link you want to promote) in the Website field
3. Click Submit at the bottom of the page
And, just like that, you’ve added a link to your Instagram bio.
Quick tip! If you don’t see the link when you navigate back to your profile, you probably forgot to hit the Submit button before navigating away from the page.
How to put a link in your TikTok bioThe process is similar on TikTok. However, currently, most users need a Business account to add a link to their bio.
If you have a Creator account on TikTok and don’t have access to the link in bio feature, you first need to switch to a Business account. Check out our TikTok for Business guide for step-by-step instructions, then come back here!
Once you’ve switched to a Business account, you’re ready to add a clickable link to your TikTok bio.
1. Click Edit profile
2. Click Add your website
3. Enter the URL you want to feature on your profile
4. Click Save
Congratulations — you now have a link in your TikTok bio!
How to add multiple links to your link in bioThe problem with the bio link feature on both Instagram and TikTok is that you can only have a single link. You can’t post links anywhere else on these platforms, so you have to get crafty to optimize your one opportunity.
For most creators, that means turning one link into multiple links using a landing page.
A landing page can contain all of the links you want to showcase. You just need to link to that landing page in your Instagram or TikTok bio.
Sound complicated? It’s really not! Plenty of tools can help you create a multi-link landing page.
Link in bio toolsCreate a link in bio landing page with Linktree
Linktree is a free tool that allows you to create a simple multi-link landing page from basic templates. It’s pretty easy to set up.
With the free version, you’ll get templates with some customization options and access to a simple statistics interface so you can see how your page is performing.
If you pay $6 per month to go Pro, you’ll be able to access more powerful customization tools. For example, pro accounts can remove Linktree’s logo from their landing page and access better analytics and customization options, like Linktree’s social media retargeting feature.
Create a one-click bio with Hootsuite
If you use Hootsuite to manage your social media, you can create a link tree from your dashboard using oneclick.
bio.
With oneclick.bio, you can create simple link in bio landing pages with text-filled buttons like those offered by Linktree. But you can also add social media links and an image gallery.
You can use the images feature to recreate posts from your Instagram or TikTok account in oneclick.bio. But, unlike your posts in-platform, these images can include clickable links.
This simple tool lets anyone navigating to your landing page from your Instagram or TikTok bio access a clickable version of the post they were interested in.
Find out how to create a one-click.bio landing page here.
Create a landing page with Unbounce
If you’ve got a bit more time on your hands and prefer a customizable link in the bio landing page, you can create one using a landing page builder like Unbounce.
With Unbounce, you can create a fully branded landing page that perfectly complements your Instagram or TikTok profile. Use a simple drag-and-drop builder or super-smart AI to get the job done.
Highlight your most important links
The last thing you want is to distract people from what’s important. So resist the urge to include every link under the sun on your landing page.
Good things to highlight on your link in bio landing page include:
- Your website home page
- Your latest or most popular piece of content
- Information about a sale, promotion or giveaway
- Links to your other social media accounts
- Your online storefront or top product page
- Your best-performing lead magnet
Match your links to your goals
The links you choose to include in your link in bio landing page will depend on what you want that page to achieve.
If you want to build your email list, you might skip the other social media account links but put your lead magnet and list sign up front and center.
But if you’re on Instagram or TikTok to drive sales, you’ll want to focus attention on your online storefront and latest sale or giveaway.
Offer value, not the hard sell
If someone has clicked your link in bio on Instagram or TikTok, they’re looking for specific content. Make sure your landing page meets their expectations instead of hitting them with the hard sell.
Instead, focus on offering value. For example, you could:
- Offer exclusive deals or discounts for people who buy via your landing page
- Link to your most-read or most useful piece of content
- Include a helpful introduction to you or your brand
Keep your link in bio link short
Both Instagram and TikTok display your full URL in your bio. So you want it to be something short and powerful.
Some link in bio tools allow you to customize your URL. If you can do it, you should!
You can use this space to mention your brand name and include a call to action. For example:
www.mybrand.ca/learnmore
www.mybrand.ca/sayhello
www.mybrand.ca/shopnow
www.mybrand.ca/welcome
Customized links are impactful, easy to remember and more likely to inspire clicks.
Plus, they often look a lot less spammy.
And don’t worry if your tool can’t automatically create a short URL. You can use a URL shortening tool like ow.ly, accessible from the Hootsuite dashboard, to create ultra-snappy links.
Use emojis to highlight your ‘link in bio’ call out
Once you have a super sleek link in bio landing page, you’ll want to try extra hard to drive traffic to your profile. One way to do it is to use emojis to draw attention to your link in bio CTA.
You don’t have to overdo it, though. You can highlight your CTA with a few well-placed emojis.
Drive traffic to your website from Instagram and TikTok using Hootsuite. From a single dashboard, you can manage all of your social profiles, schedule and publish posts, engage your followers, monitor relevant conversations, analyze results, manage your ads, and much more.
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Instagram Link in Bio: How to Use It to Drive Traffic
You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”
If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio.
In this post, we show you how to get the most out of your link in bio on Instagram.
Let’s get started.
What does link in bio mean?
As the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page.
On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.
But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.
Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.
Here’s an example from Travel Yosemite–the single link in their bio leads to the following landing page for quick access to any content they’ve referenced in recent posts:
This makes the user experience much more seamless since they can easily access all the relevant links from one place, meaning you’re much less likely to lose out on potential leads and traffic just because Instagram restricts links on individual posts.
This also brings us to the ubiquitous “link in bio” phrasing familiar to anyone on Instagram: by using these landing pages, brands can highlight their latest sale, news article, product collection or more in their content, and still effectively link to them all, reminding audiences to click that link on each relevant post. You can also maintain evergreen destinations such as your homepage or important lead magnets, while rotating other links for the latest content.
How to put a link in your Instagram bio
It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop.
Follow the steps below:
1. Edit your Instagram profile
Go to your profile and tap on the “Edit Profile” button.
2. Add the URL in the Website field
In the “Website” field, enter the URL you want to add to your bio.
3. Save the changes
Tap on “Done” and that’s it – you now have a link in your Instagram bio.
Link in bio tools
If you want to share links to multiple pages and products, you can also use a link in bio tool. As mentioned earlier, this tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio.
Here are a few link in bio tools you can use:
1. SproutLink
While there are many great link in bio options, having a centralized platform for any and all of your Instagram needs makes Sprout’s link in bio offering, SproutLink, a stand-out. Through one simple link, your audience can access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.
This clickable grid directs traffic to the content links that matter most—whether that’s your website, a specific product, blog or other related article. Adding links to your Instagram posts are baked into Sprout’s Instagram publishing workflow, saving you precious time spent jumping between multiple tools.
SproutLink is available on all Sprout plan levels.
2. Linktree
Linktree is a great option for anyone who needs an affordable link in bio solution. The free version comes with pretty robust features, letting you add unlimited links and customize them with images and icons. To unlock even more customization features such as removing the Linktree logo and replacing it with your own, you can get the Pro plan for $6/month.
Here’s an example of how Linktree link in bio pages typically look:
3. Feedlink
This powerful link in bio tool from EmbedSocial comes with mobile-optimized landing pages that look great on any device. Feedlink also lets you keep an eye on your performance by tracking the click stats for each link. Combine these stats with reports from an Instagram analytics tool to get a 360-degree view of your performance. Similar to Linktree, there’s a free version that’s suitable for small accounts, and additional features available with paid plans starting from $19/month.
4. Lnk.Bio
Lnk.Bio is also an excellent option as it lets you add unlimited links even with the free plan. Paid plans, which let you create custom, branded URLs and schedule link updates start from $0.99/month. These will let you create custom URLs that fit with your branding and even schedule links.
Here’s a Lnk.Bio page for the Met Museum:
See how the museum uses a custom URL in their Instagram bio to fit with its branding and make the link look even more credible.
How to use the Instagram link in bio effectively
Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business:
- Promote a current sale or an upcoming discount. Send users to a page where they can access a link to the sale page. See how Adairs promotes an ongoing sale through its Linktree page.
- Hype up a product launch. Take users to a landing page that highlights the new product with your announcement event or content, or after launch, provide full details about the product or links to purchase.
- Send people to a landing page or a lead magnet. BigCommerce, for instance, shared a post with snippets from its Cyber Week Trends Report. The caption guided followers to the “link in bio” to get the full report.
- Highlight your brand, product or cause with an “About” page. With character limitations in the Instagram bio section, linking to a page where people can learn more about your business or your cause is a great idea and can quickly introduce a newer business or product area to your followers.
- Send followers to your best-selling products. If you’re using a link in bio tool, you can also share a URL to a custom landing page containing links to multiple bestsellers.
- Link to a popular blog post or one of the latest pieces you’ve published. Many publications use a link in bio landing page to highlight multiple recent pieces of content that they’ve mentioned in Instagram posts. You can also create a URL that has all the articles you’ve mentioned on Instagram.
That way, people don’t have to scramble to find the one they want to read. - Get followers involved with a competition or a giveaway. Instagram contests can be effective ways to both engage existing followers and appeal to new ones. Maximize the visibility of your promotion by linking it in your bio.
- Direct people to a video or podcast you want to promote. Similar to highlighting current articles on your site, make it easy for followers to reach your longer-form media through the link in your bio.
- Offer a free sample or demo of your product. Share a link to a page where people can sign up to get a free sample or demo. They become valuable leads since they’ll be filling out a form with their contact information.
Ready to take your link in bio to the next level?
With the right approach, adding a link in your bio can be a great way to attract quality leads and move them along the conversion funnel.
So make the most of the ideas and tips above to start leveraging this feature for your business. Don’t forget to check out our Instagram marketing strategy guide to find out how this fits into your overall strategy.
What is BIO on Instagram: link in bio
Few people know what BIO is on Instagram. It's actually the user's bio, located at the top of the page. It contains certain information about the owner, limited to a small number of characters. The bio tells you what to look for when viewing your profile. When compiling a header, you should remember the main criteria for filling it out.
Contents
- Why is it important to fill in the data correctly
- Talk about yourself in the description
- Place contacts and buttons for communication
- Add tags and links
- Tags
- Add actual links to other people's accounts on Instagram
- Video review:
Why it is so important to fill out data
who understands why a biography on the network is required to be filled out without fail.
They consider the line useless. In fact, messenger users should pay more attention to the composition of the page header. A well-designed bio on Instagram is considered a good way to attract attention to the page, and bypass competitive businesses.
Biography should not be published only to those users who are not going to attract more subscribers in the future. However, there are not many such people. Most of the registered accounts are intended to recruit an audience in the near future. Everyone wants to gain popularity and become famous in a certain circle of people.
Once a personal profile is added to other users' "Recommended" profiles, they will want to see what you are like. The person doesn't know you personally, so curiosity naturally kicks in. After that, he will go to the page, study all the contents along with the Instagram profile bio. If you like the profile, the user will become your new subscriber. Otherwise, it will no longer appear on the page again.
Thus, you must prove to subscribers and potential audience that the profile you are viewing is worth following and tracking its continued existence.
At the same time, this is done as quickly as possible, since subscribers will not linger on the page for more than a few seconds. Stand out from the crowd of pages by describing yourself in an original way in the profile header.
BIO catches the eye in the first place, some will not even look further. Use all kinds of ways to attract subscribers. You have to constantly work on the content, but the profile is filled out once. Do this small task well, forgetting about the existence of the hat for a long time. Also, the biography is a small element of the page where you do not need to write a lot of text and spend a lot of time on it. A few small catchy phrases and your page will stand out from the rest.
Tell us about yourself in the description
You have learned what a BIO is on Instagram, but then you need to fill in all the data in it. If you have a business account with a clear concept, then it will not be difficult to describe the profile. Tell customers about the purpose of the company, about services and prices.
The description of the page must match the subject of the profile. Otherwise, subscribers will bypass the account.
The old recruiting methods no longer work. No one subscribes to a page with different content than expected. Teach information to customers in a concise, no-nonsense way. Tell in detail, hinting at further actions. Don't make lengthy descriptions. Everything should be short and clear.
Place contacts and contact buttons
The profile description does not contain email addresses, phone numbers or other data. Switch to a business account, then enter all the information in the separate fields in the settings. This way you will allow users to send you messages, but do not overload the header.
But what does a link in a bio mean? This is a transition to another page or website of the owner of the company. Come up with an original transition button, call subscribers to action. Users should be willing to move to another resource, but few agree to leave Instagram.
Don't be banal, don't advertise directly, because people are gradually moving away from this. Offer discounts on products or notify subscribers about interesting offers and promotions. If your business doesn't offer discounts, ditch the call to action. Come up with a call at a different time without luring people in with false benefits. The audience doesn't like being lied to. Otherwise, you will fall in her eyes.
Adding tags and links
Tags and links to other Instagram accounts added via the @ icon did not work in profile descriptions before. After the next version of network updates, it became possible to follow links. Many do not know why a link in a bio is needed, that this is a useful resource for advertising. But when should you leave links in your profile and add tags? After the update, the messenger sends users a notification about new available features in the header.
Tags
Instagram bio tags are designed for several purposes.
They are useful for business accounts and perform the following functions:
- They allow you to describe the activities of the enterprise in one word.
- Tell about the corporate tag by which it is possible to find this page. Customers will be able to write it in personal publications, as well as in posts with product reviews.
- Allow to be displayed in the search bar during the introduction of tags. Also, subscribers will be able to find the store by hashtags.
Enter the hashtag in the "About me" line in your profile settings. Also enter all the required personal information, edit the profile and save the changes. The tag is now at the top of the account and can be clicked and used in search queries.
Also read: Categories on Instagram - list: what does it mean for fun, interesting and funny categories, how to put, review
Adding active links to other people's Instagram accounts
The link in the BIO is also an innovation from the developers, released quite recently.
Previously, you could post links to other people's pages in the settings in the "Site" section. A valid link was entered there, but when they clicked, people were redirected to Instagram in the browser version. This is not very convenient for people, no one wanted to click on such addresses and the meaning of the links disappeared.
Addresses of other people's pages in BIO are added only in cases where the user wants to redirect people to another page. Well-known bloggers do this by posting the addresses of their own blogs on the BIO of an entertainment account. You can use the function in the profile settings on the main page. Click on the “Edit Profile” button, go to the “About Me” section and enter your account nickname using the @ symbol in the box.
Link in Instagram BIO - what is it and what is it for. They are useful for advertising another page, or they are used to indicate additional contacts. After all the necessary changes have been made in the settings, a link will be displayed on the main tab.
The transition on it after the update is carried out immediately in the application. Users you redirect people to receive an automatic notification and can optionally remove the link themselves.
Name and description text will not disappear after adding an address. It's just that the name can no longer be clicked to go. After using this function, the transition is carried out only after clicking on the link.
Thus, you understand what BIO is on Instagram, why and under what conditions it is written. And also how to edit a page to attract an additional audience from recommendations and how to post links to other pages in the messenger.
Subscribe to our Telegram channel, there is a lot of useful and lively discussion - https://t.me/proinstagramer
Video review:
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Everything useful about Instagram - instagramer.info
Official website to Instagram header As you know, Instagram allows you to add only one link in the profile description. This "one bio link" rule works effectively in preventing people (and bots) from spamming Instagram with links. However, this is also an inconvenience for authors, marketers or bloggers who want to direct the audience to the pages of the sites. Constantly changing the link in the Instagram header when something new appears is not entirely practical. Fortunately, this is easy to fix. All it takes is to use the right tool. This article talks about several services for optimizing links on Instagram, which allow you to bypass the “one link in bio” restriction and increase traffic to the site through a multilink. As a blogger or small business owner, you can direct followers to specific content, for example: So, if you just added a url to the main page of your site, you are missing out on a lot of useful features. A few links will help you manage social media traffic effectively. To add an active link to your profile, click the "Edit" button and in the Website column, insert the URL of the site you want to send traffic to. In the "Statistics" section, you can see the number of clicks on the site for a certain period. In our blog, we have already talked about how to use Instagram statistics to promote your account. You only get one chance to make a first impression, so let's make the most of it. Here is a list of tools that allow you to create a clickable URL that links to different destinations. In the Nethouse.id service you can create a beautiful multilink with a bright design for free! Several template options, buttons for all messengers and social networks, convenient video and map integration. Free multilink for Instagram will be supplemented with an electronic business card with a QR code, which you can use instead of a regular paper business card. It is eco-friendly and modern, with one click a person can save your contact in a smartphone. And this add-on from Nethouse.id is also free. Shorby is a simple and powerful Instagram link optimization tool. This means you can now have multiple Instagram links. Shorby is easy to use. Here's how it works: To get started, sign up for a free account with an email ID. And Shorby will offer to create a functional micropage with links to content. Add multiple referrals that send subscribers to your blog, website, online store, social media or YouTube! To make this page stand out from the crowd, customize it with buttons and backgrounds, GIFs, videos, animated avatars, text boxes, icons, and catchy titles. Once you've finished designing, an important step is to add this page to the description. Copy and paste the URL into the Instagram description. It will be visible to all visitors instantly, and will start directing the audience to specific content automatically. What's more, you can swap, change, and add new links whenever you want. You can also view real-time analytics on the Shorby dashboard, track clicks and traffic to improve your Instagram business promotion strategy. Use Sked Link as your Instagram bio link to direct visitors to more than one destination such as blog posts, products, website, etc. It's a simple tool, but it has everything you need to create an impressive landing page. What makes Sked Link different is the built-in live preview. With this handy feature, you have a preview that instantly changes to the right as you add elements to the page. It also allows you to create a personalized page by adding a mini bio, welcome message, or introductory text to grab your audience's attention, show who you are, and how you can help. You can also add a Facebook pixel and a Google Analytics ID. Thus, traffic from Instagram is tracked. One of the unique features of Sked Link is the Instagram gallery display. When someone clicks on any of the images, you can direct them to a specific page. The service is provided free of charge, some functionality is included for an additional fee. The service also has a 7-day trial version where you can test all options. If you are already a user of their post scheduling tool, Sked Social, you can remove the Sked link branding at no additional cost. Founded in 2016, Linktree is credited as the first company to enter the market with the idea of using a single clickable URL on an Instagram bio to link to multiple locations. Just like Sked Link, Linktree offers a forever free trial that allows you to quickly add unlimited links in one place. How it works: You can also track how many clicks you get on each link. To remove the Linktree logo and unlock additional features, upgrade to a Pro plan. If you don't mind Linktree branding on the link page, use the service for free. To enjoy premium features, sign up for the professional plan for $6 per month. At first glance, the LNK.Bio service looks like Linktree. But this is a completely different application. Instead of getting a branded one, the free version of Lnk.Bio will give you a random unique URL. They also use the official Instagram API. Thus, you do not share your password in order to use this tool. This makes it a great solution for agencies that manage multiple Instagram client accounts. Here are other ideas that are easy to implement with Lnk.Bio: LNK.Bio can be used free of charge. However, if you want to get a custom link and track performance, upgrade to paid plans starting at $0.99 per month. Link in profile is a little different from other companies on the list. Instead of building a landing page with links, text, or images, a profile link will pull images from your profile. Then you can add a URL to a specific photo and send followers to the right address. Instagram photos will be displayed after followers follow the link in bio. Once they click on the one they are interested in, they will be taken to the specific content. You can use it to link to the latest blog post, affiliate links or online store. Sign up for a 30-day trial before committing to a $9.99/month subscription. Later makes the process extremely easy for both sellers and buyers. Sellers can drive more traffic and sales. And your audience can easily shop online by scrolling through their feed. Here's the thing: Most multi-link tools will send visitors to your online store or website, where customers have to search for the right product on their own. Unfortunately, many shoppers will leave the store before they find the item they came for. Linkin.bio eliminates this redundant step - lead potential customers to a specific product page immediately when they click on your Instagram posts. Here are some of the main features of Linkin.bio: This advanced tool is more suitable for online sellers, affiliate marketers or companies that have a product to sell and are already making money from it. To access this service, subscribe to one of the business plans that start at $19 per month. This is a more professional way to create a link for Instagram. Unlike other tools that offer limited functionality, Leadpages gives you full control over your landing page. This is not a typical multilink, but rather a full-fledged page generator that allows you to make a mobile-optimized landing page on Instagram! If you don't already have your own website, you can host your landing pages on the platform at no additional cost. Of course, it's easier to use tools like Linktree or Lnk.Bio, but chances are your page will look like just another regular template used by Instagrammers. So if you're serious about creating an Instagram landing page that reflects your brand, Leadpages is worth the investment in the long run. With an intuitive drag and drop page builder and ready-to-use templates, you can create a fully customized page with your own logo, footer, navigation bar, and other branding elements in minutes. Here's how it works: With an easy-to-understand analytics dashboard, A/B testing is possible to further optimize your landing page and marketing campaigns. Leadpages offers a 14-day free trial if you'd like to test this tool. Their standard plan is available for $25 per month where you can create tons of pages, manage traffic and leads, and get a free custom domain name.
How to link on Instagram
How to add a link to your Instagram header
How to make a multilink for Instagram
Nethouse.id
Shorby
You can fit all the content you want to share into one neatly designed user profile.
Sked Link
Linktree
LNK.Bio
Link in profile
Later
Leadpages
