How can i sell on instagram

How to Sell Your Products on Instagram

(Update on November 14, 2021 at 9:00AM PT: This blog post was published in 2019. For up-to-date information, please visit our Instagram Shopping page.)

With Instagram Shopping, people can buy your products directly from your photos and videos. Learn more about how you can inspire people to purchase your offerings.

Feature your products on Instagram with these 9 tips

In a survey commissioned by Facebook, Inc., 81% of respondents said Instagram helps them research products and services¹. Here are 9 tips on how you can feature your product consistently in your posts so people can learn about your products on Instagram.

Build a habit of posting about your products.

Create posts about your products at a regular cadence, like a certain day of the week, so your community members build a habit of looking at your products regularly.

Reveal the process behind creating your products.

Take your community behind-the-scenes using stories to see the hard work that goes into making your products.

Show all variations of your products.

Display all your product options, so your customers can have a selection of different colors, sizes, and types of material to choose from.

Create Story Highlights for different products.

Stories may disappear after 24 hours, but you can highlight specific stories that showcase certain products on your profile. Learn how to add Story Highlights to your profile here.

Use a backdrop.

Think about what colors and textures will help your products pop, like a white or patterned wall. You can just use a piece of fabric as your backdrop.

Feature multiple products with a flat lay.

A flat lay is a picture taken from above of items laid out on a flat surface. For instance, look at this flat lay @tattly created of their tin boxes.

Share photos and videos your customers have posted with your products.

When customers tag your product in photos and videos, ask their permission to share it on your Business Account.

Create tutorials on the different ways people can use your product.

Use stories to create a step-by-step guide or share longer videos on IGTV. (Update on October 5, 2021 at 10:00AM PT: IGTV and feed videos have been combined into one format, Instagram Video.)

Encourage interaction to build confidence.

Use the question sticker in your stories to open it up to questions on your products. This way, people can learn more about your products and feel confident making a purchase.

Sell your products using Instagram Shopping with these 4 tips

In a survey commissioned by Facebook, Inc., 83% of respondents surveyed said Instagram, a visual-first platform, helps them discover new products and services¹. It’s why Brooklyn-based temporary tattoo company Tattly has always focused on showcasing their best tattoo designs on their Instagram. Instagram’s product tags helps them to do just this, while still increasing their sales.

Instagram Shopping has been really great at driving people from our Instagram feed to our website to buy the products that they’re actually seeing in the posts,” Tattly’s creative director Cristina Gomez said. “Having the shopping feature allows us to focus on the fun part of Tattly and not the sales-y part of Tattly.

To help people buy your products, add product tags to your photos or videos in your feed and stories using Instagram Shopping. People can view the name of the product and the price of the item when they tap on the product.

See if you are eligible to use Instagram Shopping and find a step-by-step guide to set it up for your Business Account here.

Tell your customers that they can shop directly on your Business Account.

For example, create a story telling your community they can now shop the products they see on Instagram.

Tag more than one product in a post.

Make an impression and drive consideration by displaying multiple eye-catching products.

Experiment with different post formats using Instagram Shopping.

You can tag your photos, videos or multiple images or videos in a carousel post in your feed. You can also tag your stories with product stickers.

Make sure each tag touches the correct product.

This helps make it clear for shoppers so they know exactly what product the tag is referring to. Take a look at how @tattly tagged their sunflower tattoo product.

Create buzz for new products with these 5 tips

Planning to launch a new product soon? Create buzz within your community on Instagram with these 5 tips.

Tease products ahead of the launch.

Show glimpses of your product without fully revealing it, like shooting different angles of it without showing the full thing.

Use the countdown sticker on your stories.

Announce the date of your product launch using the countdown sticker, which you can find by tapping

when editing your stories. Prompt your followers to tap Remind Me so they know when the day finally comes, or to Share Countdown in their own story.

Make products available for sale on launch day.

Don’t forget to remind your customers they can immediately purchase with a simple call-to-action like "Tap to shop" in the caption of the post. For instance, @tattly shared this photo to announce a new series of tattoos they had launched.

Go live to take questions.

Use the Live feature in your story to show your followers the moment you’ve made your new product available for them, and answer customer questions about your new product in real time. Learn more about going Live here.

Create a hashtag for your product launch.

It can be as simple as #yourproductname. Encourage your followers to use the hashtag when ordering the product on launch day, so you can share it on your Business Account later.

5 tips to drive people to buy your products on Instagram

In a survey commissioned by Facebook, Inc. , 80% of respondents surveyed said they use Instagram to decide whether or not to make a purchase¹. Try these 5 tips to drive people to buy your products.

Create multiple posts for your most popular products.

Check Insights and see metrics like product views to learn which products your community has engaged with the most. Consider creating more posts for that product to build confidence towards purchase, both in feed and stories.

Include a call-to-action in your caption.

Adding a call-to-action that prompts people to act, like "Tap to Shop" in your captions, effectively reminds your community to purchase.

Create an exclusive sale or promotion.

With a limited time, Instagram-only promotion, you can create a sense of urgency and prompt people to shop. Take a look at the photo @tattly shared during their Pride promotion.

Regularly feature your products.

Shoppers may take some time to decide to make a purchase, so regularly feature your products in your posts to keep them top of mind.

Highlight a Creator using your product.

From public figures to artists to entrepreneurs, Creators are the cornerstone of Instagram communities. Seeing Creators use specific products can spark their followers’ interest in these items, so make sure to highlight that in your photos and videos by tagging the Creator.

How To Sell on Instagram (A 2022 Step by Step Guide)

Instagram Shopping is quickly becoming the preferred way for consumers not only to learn about new brands and products on Instagram, but also to purchase them in just a few simple steps. Merchants need to board the train of selling on Instagram.

In fact, 90% of Instagram users follow a business account, making the expansion of Instagram Shopping more effective than ever as a way for merchants to tag products in their posts, open an online storefront, and simplify the entire buyer journey, from discovery to checkout.

Learn how to set up Instagram Shopping step-by-step and sell products on social media in this beginner guide.

How to Sell on Instagram

Set up Instagram Shopping with Shopify
Set up Instagram Shopping natively
Set up a product catalog
Tips for selling your products on Instagram
How are you using Instagram to sell products?

How to set up Instagram

Selling on Instagram with an ecommerce platform like Shopify is simple. When you connect your online store to the Facebook sales channel, your Shopify products automatically sync to Instagram so you can create ads and Shoppable Posts easily.

You can use Shopify to create, track, and manage your ad campaigns and orders with Instagram, as well as customize your Shop and bring the look and feel of your Shopify store to it.

Before you start selling on Instagram, you’ll need to make sure you’ve set up a Facebook business page and have products in your Facebook catalog.

From there, use the following steps:

From your Shopify admin, click Facebook under Sales channels in the left menu bar.
Click Set up to start in the Instagram Shopping section.
Connect the required Facebook accounts to the Facebook sales channel.
Review and accept the terms and conditions, then click Request approval.

It takes 24 to 48 hours for Facebook to review your products. Note that this works if you’re on the Shopify Basic plan or above.

When you sell on Instagram and Facebook with Shopify, there are apps and integrations that connect your inventory, marketing, customer, and Instagram sales metrics into a central database. Sync your product catalog, discover and promote the most popular product features, and create your ad campaigns, all within Shopify.

How to set up Instagram Shopping natively

First things first. To be able to sell your products on Instagram, make sure:

Your personal account is converted to an Instagram business account
Your business sells physical goods that comply with Instagram’s commerce policies
Your Instagram business profile is associated with a Facebook catalog in Business Manager (See Instagram’s step-by-step guide on creating your Facebook catalog with your Instagram business profile.)

Once you’ve taken care of the step-by-step details above, you should be all set to start selling your physical products on Instagram.

Open up your Instagram app and head to your profile. Tap to open the menu in the upper right corner and tap Settings. Select Business, then tap the Set Up Instagram Shopping link.

You can also create your shop through Meta Business Manager.

Set up a product catalog

To sell products through Instagram, you’ll need to connect your Instagram account to a catalog. Start by logging in to your Meta Commerce Manager. Commerce Manager is a feature within Facebook Business Manager that lets you set up a Facebook Shop.

Once in Commerce Manager, click + Add catalog.

Then choose the catalog type you’ll create. If you’re an online retailer, you’ll want to create an ecommerce catalog.

Then you’ll need to upload your inventory. If you’re selling a small amount of products, you can manually upload product information to your catalog. Or, you can connect a Partner Platform like Shopify to automatically import your items.

If you choose to upload products manually, here’s the product info you’ll need to include:

500 x 500 pixel image(s)
Product description
A link to your product landing page
Price
A SKU number

Read more: Getting Started on IG: A Beginner’s Guide to Instagram Marketing

How to sell products on Instagram

Use product tags
Run Instagram ads
Partner with influencers
Use live shopping stream
Publish reels
Curate user generated content
Use the right hashtags
Use video to showcase your product
Automate customer support with DMs

Before we dive into specific examples of how top brands use Instagram Shopping, let’s quickly outline the four main tools you can use together to drive organic sales from Instagram:

Shoppable Posts. In a nutshell, Shoppable Posts let you add product tags to your content so people can buy directly from them. Product tags on Instagram are similar to tagging other users in your posts, except you’re tagging your products. This allows shoppers to click on your tags and quickly shop your catalog of products.

Product stickers in Instagram Stories. With product stickers, ecommerce brands can tag specific products in Stories, just like you can with standard product tags in posts.

The Shop tab on your profile. The Shop tab is where your profile visitors can find all the products you’ve tagged in your Instagram posts, including the content that features them.

Collections. Product collections allow you to customize your shop with an editorial point of view by curating products into themes to help tell your brand story.

Instagram checkout. When you enable Instagram checkout, people can buy directly from Live Shopping, product launches, and Shopping for Creators. If you’re a Shopify merchant, you can use the Facebook channel integration to set up checkout on Instagram and Facebook. Shop Pay will automatically show for the customer, providing a faster and easier way for them to check out.

1. Use product tags

The path from discovery to purchase is not linear on Instagram. As your customers are discovering your products via Instagram, product tags give your customers the ability to make a purchase directly within the app or learn more about the product via your website at the moment of discovery.

Shopping tags let businesses tag their products across Instagram so people can easily shop wherever they find joy in the app. You can tag feed posts, Stories, and Reels. If you’re a business with checkout-enabled shopping, you can also tag Live feeds.

If your goal is to get your product in front of more customers, tagged products have the opportunity to be highlighted on Instagram’s Explore and Shop tab.

Instagram recently announced that it will expand product tagging to all US users over the next couple of months. Now, people will be able to tag products from businesses in their posts. Before, only creators were able to tag products from businesses that set up Instagram Shopping.

When someone tags a product in their post, business owners will receive a notification. You can view all tagged content on your profile and control who tags products by managing product tag preferences in your settings.

Instagram says that 1.6 million people tag at least one brand each week on the social media platform. Using product tags can help expand product awareness and drive potential customers to your products.

2. Run Instagram ads

Instagram is now a place where people go to shop. Instagram’s research shows that 84% of people want to discover new products on the platform. With mobile sales projected to reach $552.28 billion by the end of 2024 in the US, Instagram launched shoppable ads to capitalize on the mobile commerce trend.

Shoppable Instagram ads are your standard Instagram ad but with product tags. When someone is interested in your promoted product, they can go directly to a product detail page to learn more. If you’re a US business, you can run ads with Instagram checkout too, so people can purchase directly in-app.

These ads run in feed or Explore using single image, carousel, or video formats from your product catalog. They work just like regular Instagram ads: you build them in Ads Manager and can show to a custom audience or lookalike audience to find new potential customers.

3. Partner with Influencers

It’s safe to say that influencer marketing can help you sell on Instagram. Instagram influencers are people who’ve built a reputation—and a $5.8 billion industry—around a certain niche on the platform. They work as brand ambassadors for your small business, sharing your products with their target audience in exchange for money, free products, or exposure.

Influencers can impact buying habits because of their authority in a particular industry. In the example above, @lizarch, a yoga influencer with 57,000 followers, promotes a giveaway for Savhera. The essential oil brand partnered with Liz because her audience trusts her suggestions and what she promotes.

The school of thought is that influencers are wildly expensive, as though every brand is paying Kim Kardashian $1 million to promote their products. But that couldn’t be further from the truth.

Nano-influencers and micro-influencers tend to get higher engagement rates. My best influencers have been people that are genuinely interested in the product and eager to share it with their followers.
Rhiannon Taylor, Founder of RT1home

With the rise of nano-influencers (accounts with less than 5,000 followers) and micro-influencers (between 5,000 and 20,000 followers), smaller brands can now work with influencers at a reasonable price and make more sales on Instagram.

Read It’s Your Time to Shine: How to Find and Work With Instagram Influencers to set up your first influencer campaign on Instagram.

4. Use live shopping streaming

When you have an Instagram Shop and product catalog set up, you can start an Instagram Live Shopping stream. Live Shopping lets brands and creators sell products over a live broadcast. Think of it like a TV shopping network, but with more interaction and on your phone. Live Shopping lets you showcase products, interact with fans, and partner with other brands and creators.

As the seller, you can tag a product from your catalog to appear at the bottom on the screen during a live broadcast. Buyers just need to click the Add to Bag button, then check out.

The only caveat? To use Instagram Live Shopping, you must be a US business with access to Instagram checkout.

5. Publish Reels

Reels let your business create and publish videos up to 60 seconds long. It’s easy to get creative with easy-to-use text, AR filters, and audio to tell your brand’s story. Reels can also appear on the Explore page where anyone on Instagram can see them.

The coolest part? You can tag products in your Reels, so that when someone views your Reels they can easily access the products or collections mentioned in it.

6. Curate user-generated content

If people are buying and enjoying your product, chances are they’re posting about it on social media. User-generated content is a great way to fill your Instagram feed with quality content while still taking advantage of the various Instagram Shopping features.

One of my favorite examples of user-generated content done right is from Inkbox Tattoos. With more than one and a half million Instagram followers, it’s the poster child for how effective UGC can be for brands. This is even more so with the introduction of Instagram’s Shop tab on the home screen.

Now, with the addition of the Shop tab to Explore, Instagram’s algorithm selects items it believes users will be interested in. Here’s what it looks like:

DTC brand Vuori also began testing Instagram Shopping in 2020. Nikki Sakelliou, the company’s VP of brand, reported being hesitant at first about tagging posts in their feed. The brand publishes a lot of user-generated content to showcase its products on real people and keep its feed authentic. Roughly half of Vuori’s posts are now shoppable and highlight one product at a time.

Many brands have come to see social media marketing as the gateway that lets them connect authentically with audience members one on one. With user-generated content, brands give users the opportunity to tell real and oftentimes relatable stories—something that is hard to achieve with traditional brand-generated content.

7. Use the right hashtags

Instagram hashtags are a way to build brand awareness and connect your content to a specific topic or conversation. Hashtags make your shoppable content discoverable on Instagram and help it reach more people. When you publish a shoppable post with a hashtag, it shows up in the feed with a shopping bag icon. This tells browsers that an item in your post is available to buy.

If you already have a good idea of hashtags that work well for your brand, consider using them on your Shoppable Posts. You can go broad with a hashtag like #style or #fashion, or be a little more specific (i.e., #earringsaddict) and connect with a more targeted audience.

8. Use video to showcase your product

Did you know that after watching a video, 64% of social media users are more likely to purchase a product online? Needless to say, video should be an integral part of your Instagram marketing strategy.

Letterfolk, for example, does a great job of using video in its Stories. From product demonstrations to live Q&A, the Letterfolk team knows exactly how to take advantage of this compelling format.

The best video content tells stories that connect on a deep level with the viewer. The better you tell stories about your brand or product, the more likely your viewers are going to understand what your company is offering and what it can do for them. And, in turn, the more likely they’ll be to buy.

Best of all, you can add product stickers to your video Stories to drive sales and can even feature them permanently in your Highlights to surface them to new profile visitors.

Best practices for video content include:

Short duration. If you’re creating a video ad, make it between six and 10 seconds.

Design for Sound Off, in case someone is listening without sound.

Frame your story. Usevertical (4:5, 2:3, and 9:16) and square videos to format for mobile.

Read more: 30 Instagram Bio Idea Examples to Write the Perfect Bio

9. Automate customer support through DMs

With over one billion users and counting, it’s no surprise that Instagram can help you reach new customers. Instagram Shopping features give creators and retailers the ability to manage an entire sales funnel right inside the app.

The rise of sales interactions through the platform means more customer support requests coming through your DMs. The influx of messages can be overwhelming for any account owner or support team. Fortunately, there are automation tools like ManyChat that can help you provide quick responses to customers and sell more online.

For example, you can automate responses to common questions using features like Keywords or Quick Replies in ManyChat’s flow builder. This helps:

Solve customer issues quickly
Assign messages to different support team members
See past conversations with customers and take corrective action
Automate replies
Convert more shoppers from Instagram Shops

Learn more by reading ManyChat’s post about its Key Instagram Automation Features.

How are you using Instagram to sell products?

Instagram Shopping is just the beginning for entrepreneurs looking to boost sales on the Instagram app. There are many more platforms and strategies for you to sell products on social media. As more consumers get used to this exciting new shopping frontier, it’s up to your brand to deliver your products where new customers are spending a majority of their time: social media.

Illustration by Martina Paukova

Ready to create your business? Start your free 14-day trial of Shopify—no credit card required.

Selling on Instagram FAQ

Can you sell directly on Instagram?

Yes, you can sell directly through posts, Stories, live streams, and ads with a Shoppable Instagram page.

How do beginners sell on Instagram?

Product tags
Instagram ads
Influencer partnerships
Reels
Livestreams
Stories
Hashtags

Does it cost to sell things on Instagram?

It doesn't cost anything to set up and Instagram Shop and sell on Instagram. The only thing you'll need to pay for is advertising, if you choose to run ads.

How do I accept payment on Instagram?

You can accept Shop Pay, credit card, debit card, and PayPal as payment through Instagram.

FOP business: trading on Instagram

01 April 2022 Be suitable for: Acceptance

Basic words, if you know how to get it, like winning Instagram for getting purchases from your offline or online store, you sell them through direct.

Selling clothes, cosmetics, brands and other products on Instagram is a popular business.

Often, such merchants work without registration, sometimes deduct income as a special physical person on a special bank card. Such activity is illegal.

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How to add a product catalog to Instagram, how to tag products

Elena
Sergeeva Targeted advertising specialist

According to Facebook Ads, 70% of users learn about new products from Instagram. To help sellers promote them, Instagram created the Instagram Shopping tool, which became available in Russia in March 2021. We will tell you why to connect this tool and how to set it up.

What is Instagram Shopping

Instagram Shopping, or Shopping, is a tool that lets you tag products in your posts and Stories. Instagram takes information about products from the catalog that the seller uploads.

The profile with the option enabled looks like this:

There is a bag icon on the photo, which means that if you open a post, goods will be marked in it. Source: COS

Several items can be noted in the photo. When clicking on shopping tags, users will see the price and description of the product, and will also be able to follow the link and place an order on the site.

In addition to prices and the products themselves, the user also sees additional information about them: in the description, you can specify the composition of the fabric, size, available colors, etc. The user can also view the item from different angles in the gallery or learn about other products of the online store All this without leaving Instagram.

To get to the catalog with goods, you need to click on the "View store" button. Inside the store, products can be grouped into thematic collections, such as new arrivals or gifts.

US residents can pay for items within the app using Facebook Pay. In other countries, including Russia, this option is not yet available: users follow the link on the product to an external site and pay for the order there.

Why connect Instagram Shopping

The selling element is integrated into the content , which is convenient for both the buyer and the seller. The buyer does not need to switch between applications and communicate with the seller to select a product and find out its characteristics. And the seller can do without the same type of posts in the “follow the link in the description” format.
Sellers don't have to create multiple posts for different products: they can be placed on one photo. Adding products does not take much time, and you can mark them not only in posts, but also in Stories.
Also can be found in automatic recommendations in the "Shop" tab, which appeared for some users. You can keep up to date with the latest from your favorite brands.

Getting Started with Instagram Shopping Setup

Read Facebook Ads Trade Agreement for product requirements, party responsibilities, and more. For example, Facebook prohibits the sale of replica brands and any infringing products. rights, and in order for the system algorithms to work correctly, the advertiser must agree to the transfer of data from his site. Violation of the trading agreement can result in account suspension.
Create an Instagram account - for business or for the author. You can't post items on your personal profile. How to set up a business account on Instagram, we tell in the instructions.
Link your Instagram account to your Facebook business page . For more information on how to do this, we have described in the article. If you don't already have a business page, create a Facebook Business Manager account first, you'll need it to set up your store in Commerce Manager. With Business Manager, you can manage your Facebook and Instagram accounts and pages, and assign people who can work with them.
Download product catalog . The new catalog is created in Facebook's Commerce Manager, a section within the social network where you can manage your inventory and sales. If you already have a catalog, you can add it using one of the partner platforms: OpenCart, WooCommerce, Shopify, etc. We will talk about this when we go through the setup.

In the catalog you can

Manage products: create them, edit the image, description, price and other important characteristics.
Combine products into collections to show customers exactly what they are interested in.
Give access to product management to other people or partner companies.
Set the country and language so that buyers see the correct information and prices.

How to add products to Instagram through Commerce Manager

The system will prompt you to create a shop or catalog. The store is a single storefront for Instagram and Facebook, which is available to companies with physical goods. To promote products on Instagram, click Add Catalog. Choose the type of catalog depending on the subject of your business, e-commerce is suitable for online stores.

The next step is to configure the parameters and method for loading products. From the drop-down list, select the advertising account to which the catalog will be linked.

You can create a catalog yourself - by uploading a spreadsheet or by connecting a pixel - or through integration with one of the partner platforms. In the second case, the goods will be loaded from an existing online store.

Click the "Create" button - the catalog is ready.

Important : the catalog must contain exact prices and information about the availability of each item. In addition, the rules for returning goods must also be indicated - on the store's website or in the Instagram account.

To proceed with product creation, select the desired catalog in Commerce Manager and then click Add Products.

Add products using one of the following methods:

Manually - this method involves filling out a form for each product and is suitable for companies with a small assortment.
Via a data feed (spreadsheet). You can download many products at once and set up regular updates. Files in CSV, TSV and XML (RSS/ATOM) formats are supported, as well as Google Sheets.
Automatically - through integration with one of the partner platforms. In this case, the goods will be loaded from the existing store.
Using the Facebook pixel. If you haven't installed the pixel yet, we recommend contacting the webmaster.

If you choose to download manually, a form will open. In it you need to add the name of the product, its description, images, link to the site and price. The system will tell you which data is not required.

After completing the form and uploading, the products will appear in your catalog.

How to create a collection with products

Inside the catalog, products can be combined into collections: for example, by subject, season, upcoming holidays, etc. Collections help sellers to more accurately get to the user's interests, and users to quickly select goods.

You can create not only the standard collections, but also those that will attract more attention, such as "Top 10 coats" or "Gifts for best friends".

You can combine products into groups manually or using filters, for example, if there are a lot of products.

At the final stage, specify the name of the collection and click the "Create" button.

After creating a product catalog, you need to send an account for verification. The verification may take several days.

How to add products to Instagram

To add a catalog to Instagram, go to the "Settings" section in the application and select the "Company" tab.

Then click "Set up Instagram Shopping" and follow the prompts.

If the catalog passes the verification, a "Purchases" section will appear in your Instagram account. Once your account is approved, turn on Instagram Shopping. To do this, in the "Purchases" section, select the product catalog that you want to connect, and click "Finish".

How to tag an item

To tag an item in a post, start posting as usual - add a photo and post text, and then follow these steps:

Click Mark Items.
Find the product you need and select it from the catalog.
Click "Done" and share the post with your followers.

You can also mark the product in Stories. To do this:

Select an image to publish and click on the sticker icon in the upper right corner of the screen.
Select the product sticker and the desired product in the catalog.
Tag a product with a sticker and share your story with your followers.
Learn more