How to use tags in facebook marketplace
The Complete Guide for 2022
Online shopping has seen a massive boom in the past year, and that boom includes social channels like Facebook.
Whether you’re looking to sell products from your ecommerce store or just trying to get rid of some old stuff in your home, learning how to sell on Facebook Marketplace can be a great way to move products and make some extra cash.
So what’s the deal with selling on Facebook Marketplace, and how can you get started? That’s what we’ll get into.
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What is Facebook Marketplace?Facebook Marketplace is a platform that connects sellers with potential buyers in their area. On Facebook Marketplace, you can buy, sell, and trade items with people in your community. If you’re a US-based merchant, you can offer nationwide shipping for products in certain categories. Shipping items enables merchants to reach customers nationwide, not just in their local region.
Facebook Marketplace sets itself apart by offering ratings and public profiles for buyers and sellers. The ratings help both parties feel confident about their transactions. Buyers can use filters for location, category, and price to narrow down sellers for the products they’re interested in.
Unlike other marketplaces, Facebook lets you sell locally without charging any fees. Merchants who ship nationwide only pay 5% of the transaction value, what Facebook refers to as selling fees.
The benefits of selling on Facebook MarketplaceThere are plenty of reasons to jump onto the Facebook Marketplace bandwagon.
Most notably, you’ll be able to reach more customers faster. According to Facebook’s Q1 2021 report, Facebook Marketplace has more than one billion visitors, and nearly three billion users on the site overall.
With this massive reach, you’re able to get your items seen immediately by large numbers of people. Getting this kind of traffic could take months for you to generate on your own website and social channels alone.
Since Facebook is a trusted platform, customer trust will extend to you. They’ll feel more comfortable making a purchase knowing it’s backed by Facebook. Plus, since the sales process is so simple, there’s a higher chance customers will buy on the spot.
Categories on Facebook Marketplace
Facebook Marketplace offers many different categories, which means sellers of all kinds can list their products on the platform.
The main categories of Facebook Marketplace include:
- Vehicles
- Clothing & accessories
- Electronics
- Hobbies
- Family
- Classifieds
- Home & garden
- Entertainment
- Housing
- Jobs
- Free stuff
- Sporting goods
- Toys & games
- Pet supplies
Whether you’re a boutique owner, a toy distributor, or a realtor, there’s a category for you on Facebook Marketplace.
Try to make a name for yourself in a specific category. Provide clear descriptions of your items, upload high-quality product images, and answer any questions buyers have about your products’ condition. Taking these steps, you have a chance to become a trusted seller and build a reputation on the platform.
Facebook Marketplace rulesYour listings must comply with Facebook Marketplace rules.
According to Facebook’s commerce policies:
- You should never list prohibited items (such as vouchers, adult products, events, animals, digital media)
- Your listing must not infringe the intellectual property of a third party
- Your product should be a product (not a meme, news, or service)
During the pandemic, Facebook also gave additional advice on how to practice safe selling. This includes following local health and safety guidelines, cleaning the items before selling them, and organizing products to be delivered.
As a merchant on Facebook Marketplace, you’re required to ship items within three days of making a sale.
Selling on Facebook Marketplace is quick and simple. Here’s how to get started.
- Log into your personal or business Facebook account (or create a new one).
- Look for the Facebook Marketplace icon, which looks like a storefront. On desktop, it’s at the top right side of your screen. On mobile, it’s at the bottom.
- Click “+ Create new listing” or the Sell button, depending on if you’re using desktop or mobile.
Here’s what you’ll see on desktop:
And on mobile:
- Choose your listing type: Items, Vehicle, Home, or Job.
- Fill out the details of your listing. Here are a few tips:
- Include up to 10 photos of the item.
Keep them high quality—clear, not blurry, with good lighting and the ability to see small details. - Title the item. Be descriptive so customers know what you’re selling based on the title.
- Write a detailed description of the item. Give measurements, materials, and any other things that you might consider when buying something. If there’s any wear and tear or damage, make a note. Don’t try to hide imperfections or you’ll cause trouble down the road.
- Consider promoting your listing with Facebook Ads. You’ll need to pay standard advertising costs.
- Confirm your location and set up delivery if you like.
- Choose where to promote your listing, like publicly on the marketplace or in specific groups.
- Hit Publish and you’re ready to roll!
Now that your listing is live, keep an eye out for messages from interested buyers.
We recommend downloading the Facebook Messenger app on your phone to get notifications for messages. With Messenger, you’ll also be able to answer questions quickly, increasing your chances of making a sale.
Facebook Marketplace doesn’t have a built-in system for local payments, which means you’ll need to coordinate directly with the buyer to complete the transaction.
You can choose to collect payment in cash or use an electronic payment system that ensures transaction security, like Venmo, PayPal, or Wise. Add the payment method and pick-up information in the item’s description to save buyers time and organize smooth transactions for your business.
Note: A popular Facebook Marketplace scam is for the buyer to send a fake payment receipt once you’ve requested payment. Always check your account before sending the item to avoid facing a loss.
Tips for boosting your Facebook Marketplace salesApart from optimizing your listing, there are a few more ways to increase your sales on Facebook Marketplace.
Let’s go over some advanced selling tips to help you get more customers.
Before pricing your items, browse comparable listings to see what others are asking. You want to ensure your prices are not too high (or too low) from the current marketplace price. Check and compare prices with other sellers, then set a reasonable price to ensure your items sell in a timely manner.
What’s a reasonable price? It depends on the condition of your item. If it’s like new or of better quality than similar products currently listed, you can demand a higher price. If it’s second-hand or is missing a part, pricing it below comparable listings should help it stand out on the platform.
Pro tip: Marketplace buyers will always try and knock some money off, so make sure to factor that in. A good general rule is to take the absolute lowest price you’re willing to accept and add 20% to 30% to it. This way, you’ll have more room to negotiate.
2.
Take great photosPhotos are the lifeblood of Marketplace listings. High-quality photos encourage people to buy as they get to see what the products truly look like. Take some time to make sure your photos are clean, crisp, and sharp. Capturing images in natural light is a simple way to get an accurate color representation.
You’ll also want to take photos from several angles to offer a complete picture to interested buyers. Consider taking a few close-ups of any damaged part or area to keep things transparent. The more closely your photos resemble the actual item, the more likely people will be willing to buy it.
3. Include search tagsThere’s a tag box below every FB Marketplace listing form. Make sure to fill it with words that a buyer might type in the search bar to find your listing. So, for example, if you’re selling an antique necklace, include tags like “antique,” “jewelry,” “vintage,” and so on.
You can include up to 20 search tags in a listing.
By using them, you make it easier for potential buyers to find exactly what they’re looking for.
4. Offer local delivery
Facebook Marketplace doesn’t offer a fulfillment service, so most product exchanges require face-to-face meetings. The problem is, most customers don’t like showing up to pick up the items, especially when it’s larger items like heavy furniture.
Consider offering local delivery within a radius that’s manageable for you and you’ll attract more eyeballs to your listings.
5. Renew your listingsIf your item has been listed for seven days and has not sold, you can renew its listing. Doing so will move your listing back to the top of the results list. You can do this by clicking “Your Account”> “Your Listings” in the Marketplace dashboard.
Find the item and click the three-dot icon on the listing thumbnail. Then select the renew listing option from the drop-down menu. Replicate these steps for all outdated listings to improve your stock’s visibility.
Whether you’re looking to grow your store’s customer base, sell some handmade items, or get rid of old stuff, Facebook Marketplace can be a great option for selling quickly and easily.
Be sure to put some love into your listings, with high-quality photos and honest, detailed descriptions. This way, you’ll be able to eliminate the back and forth of people asking questions, while reducing the chance that a customer will be unhappy with their purchase.
Facebook is an incredibly powerful platform, and tons of people and merchants benefit from tapping into that power to sell their own items.
Now it’s your turn.
Facebook Marketplace FAQHow much does it cost to sell on Facebook Marketplace?There’s no fee for selling items locally. However, you’ll need to pay a 5% selling fee on all shipments or a flat fee of $0.40 on shipments of $8 or less. So, if you sell an item for $5, you pay no less than $0.
40, as that’s the minimum charge for transactions below the $8 threshold.
You can use the Ads Manager tool to create a paid advertisement for Facebook Marketplace. Design the ad, set a daily budget, and choose automatic placement. Facebook will display your ad on Marketplace, Audience Network, Instagram, Messenger, and News Feed. A sponsored label appears on the ad to keep things transparent for Marketplace users.
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How To Add Tags on Facebook Marketplace
If you’re a Facebook marketplace seller, you’d know that one of the key ways to get your products seen by buyers is by using tags.
Tags are keywords that describe your product and help people find what they’re looking for on the Facebook marketplace. But how do you add tags on the Facebook marketplace?
Product tags helped buyers find your products on the Facebook marketplace. For example, if someone searched for “dresses” and you had a listing for a dress with the tag “summer dresses,” your listing would show up in the search results.
With the new changes, your listing will depend on the product description, and you’d have to become strategic with your words to ensure buyers can find you.
We’ll explain why Facebook made this change and show you how to tag products from your shop in your posts.
Table of Contents
- Facebook Removed Product Tags Features in the Marketplace
- How to Tag Products in Facebook Posts?
- Step #1: Add Products to Your Facebook Shop
- Step #2: Create a Post Tagging Your Product
- Conclusion
Facebook Removed Product Tags Features in the Marketplace
Facebook sellers started noticing that they could no longer add tags to their marketplace listings in mid-2021.
It gradually changed, with some people still seeing the tags section and others not. By early 2022, the feature was gone entirely for all sellers.
Facebook has not officially announced why they removed tags from the marketplace. However, some speculate that it’s part of Facebook’s larger plan to force sellers to use the Facebook shipping option because now you get an option to add SKU in the listing instead.
Another potential reason behind the change could be that the product description does a similar job. In the past, people would add tags unrelated to the product to get more views. This resulted in many clicks but no conversions because buyers couldn’t find what they were looking for.
By removing tags and relying on the product description, Facebook hopes to provide a better experience for buyers and sellers. Whatever the reason, it’s clear that tags are no longer available; you can no longer add them to your listings.
How to Tag Products in Facebook Posts?
With one feature gone, another has taken its place. Facebook now allows you to tag products from your shop in your posts. This means that you can still get your products seen by potential buyers; you’ll just have to do it differently.
Below we have a step-by-step guide on how you can tag products in your posts.
Step #1: Add Products to Your Facebook Shop
To tag a product, you first have to add it to your Facebook shop. If you haven’t created a shop yet, now would be a good time to do that.
- Go to your page and click on the “Shop” tab in the navigation menu.
- From there, click on “Add Product.”
- Write your product’s name, price, and description, then add a photo.
- Save it, and you’ll have successfully added a product to your shop.
Step #2: Create a Post Tagging Your Product
Now that you have products in your shop, it’s time to start tagging them in posts.
To do this:
- Create a new post on your page like you usually would.
- Write some copy or add a photo, then click on the tag product button.
- A search menu of your products will appear, write the name of the product you want to tag, then click on it when it appears in the drop-down menu.
- The name of your product will now appear as a clickable link in your post.
- When potential buyer clicks on it, they’ll be taken to the product page. If your Facebook shop has links to your website, they’ll be taken there.
Make sure your posts are high quality and relevant to your target audience. If you use tagging creatively, like sharing photos of people wearing or using your products, you can still get more eyes on your listings and potentially make more sales. You can also experiment with multiple copies to find what converts best.
Conclusion
The Facebook marketplace has gained immense popularity in recent years. However, a change that has sellers worried is removing the tagging feature for products.
While the removal of tags might seem like a big deal, there is still a way to get your products seen by potential buyers. You can now tag products directly in your posts, creating a clickable link that takes the buyer to the product page.
Why can't I post on the Facebook marketplace?
By Milena Anderson Reading 5 min. Views 35 Posted by
Short answer
There may be several reasons why you can't post to Facebook Marketplace. One possibility is that your account has not yet been verified. You must have a verified Facebook account in order to list items for sale on the Marketplace.
Another possibility is that you have reached your daily post limit. Facebook sets a limit on the number of posts per day to prevent spam.
Why can't I post on the Facebook marketplace?
Why can't I post my listing on Facebook Marketplace?
Why can't I post to Facebook Marketplace?
There can be several reasons why you can't post to the Facebook Marketplace.
One possibility is that your post does not comply with the Facebook Community Standards. For example, your message may contain nudity or spam.
Another possibility is that there is a problem with the formatting of your message. Make sure you're using the correct categories, that your post is tagged correctly, and that all information is correct.
Is there a limit to posting to the Facebook Marketplace?
There is no limit on the number of posts that can be posted to the Facebook Marketplace. However, Facebook has guidelines on what is allowed to be posted.
How long is the Facebook Marketplace time limit?
There is no set time limit for the Facebook Marketplace. However, the company may remove the restriction if it believes the issue has been resolved.
Why can't I post on Facebook?
There are several reasons why you might not be able to post on Facebook.
One reason could be that your internet connection is not strong enough. Another reason could be that Facebook is experiencing technical difficulties. If you're having trouble posting, try using a different internet browser, or try logging out and back in with Facebook.
Why can't I post on my Facebook page?
There may be several reasons why you cannot post to your Facebook page. One possibility is that you have been blocked from posting. Another possibility is that your account has been temporarily suspended. If you're not sure why you can't post, try contacting Facebook support.
What are the Facebook Marketplace policies?
Facebook Marketplace rules are quite simple. You may only sell products that are approved for sale in your country and you must comply with all local laws and regulations. You are also responsible for the accuracy of all information you post about your product.
How do I change my Marketplace preferences on Facebook?
To change your Facebook Marketplace settings, first log in and click on the three lines in the top left corner of the screen. Then select "Settings". From there select “Marketplace” on the left side of the screen. You can then change your settings to hide or show your ad to other users.
Why do I need an article on the Facebook Marketplace?
The SKU, or stock item, is the unique identifier for products sold on the Facebook Marketplace. This helps ensure that buyers can find exactly the product they are looking for and also makes it easier for sellers to keep track of their inventory. If you're selling products on the Facebook Marketplace, it's important to list the SKU for each product.
How do I post my ad on Marketplace on Facebook?
To change your Facebook Marketplace settings, first log in and click on the three lines in the top left corner of the screen. Then select "Settings". From there select “Marketplace” on the left side of the screen. You can then change your settings to hide or show your ad to other users.
What happened to the Facebook Marketplace tags?
In October 2018, Facebook announced that it would no longer use tags on its marketplace. The company said the decision was made in order to "create a simpler and more streamlined experience for people who use the Marketplace."
How can I get rid of the market cap that was reached on the Facebook Marketplace ?
If you see a market cap message when you try to post an item to the Facebook Marketplace, your post has been blocked because you've reached the limit on how many times you can share it per day. You can try again later or share the post in small batches.
Why aren't my photos uploading to Marketplace?
There are several reasons why your photos may not be uploading to Marketplace. One possibility is that your photos are too large in file size. Try reducing the file size of your photos before uploading them.
Another possibility is that you are not authorized to sell items on the Marketplace. To sell items on Marketplace, you must be at least 18 years old and have a valid PayPal account. If you meet these requirements but are still having problems uploading photos, please contact Quora Support for assistance.
How do I know if I'm in Facebook jail?
There is no single answer to this question, because the term "Facebook jail" can mean different things to different people. In general, however, you can end up in a Facebook jail if you are banned from posting on the site for a certain period of time, or if your posts are hidden from other users.
Why can't I share a post on Facebook?
There are several reasons why you won't be able to share a post on Facebook. One possibility is that the post is on a page you don't like. Another possibility is that you have blocked the page from being displayed in your News Feed.
What does it mean to accept an offer on the Facebook Marketplace?
When you accept an offer on the Facebook Marketplace, you agree to sell the item to another person at the price they offered. Once you agree, the sale is considered final and the buyer will have to pay you for the item.
All about Facebook Marketplace
Content:
Facebook is by far the most important social network in the world. Facebook is more than just sending text or stickers to friends, because over time, Facebook has added useful features to the platform, such as the Facebook Marketplace.
In this article, we will tell you about this amazing feature.
The Facebook marketplace can be a great tool for you for three reasons:
- You can get rid of your old stuff and quickly sell it on the Facebook marketplace and earn money.
- You can buy goods from other people at the best price
- If you have a store, you can use the fb marketplace to increase sales.
How the Facebook marketplace works
Selling on the facebook marketplace is much easier now because facebook has added many features over time. Facebook buy and sell groups did not have the following features:
- search on facebook marketplace
- Labeling of sold goods
- Filters
The Facebook marketplace is like an online store that connects sellers and buyers. Sellers don't have to do anything because Facebook takes care of everything. Facebook delivers and gives merchants the ability to advertise their products to sell faster.
This is how companies make hundreds of thousands of dollars each year by selling products on the Facebook Marketplace.
The Facebook marketplace is the most popular among businesses because:
- They can sell anything - a pen, a house or a car!
- They can promote their products so they will sell them much faster than regular sales on other online stores like eBay or Amazon.
- Companies and individuals can also sell used goods because many online stores do not accept used goods.
- Delivering to the facebook marketplace is a significant relief for individuals in smaller companies as providing the proper delivery infrastructure can be costly
- The entire sales process can be automated using chatbots. The answers to the most popular questions are immediately given automatically and for free!
The Fb marketplace has 1.79 million active users! So it's great - is an opportunity for small businesses to present themselves to a much wider audience.
All members of the Facebook marketplace must be over 18 years of age. However, companies have no restrictions as long as they are not involved in drugs, weapons and illegal goods.
Facebook does not process transactions, which means that there is no additional charge for transactions made by your customers.
Everyone can have their own transaction methods such as PayPal, Visa, MasterCard, Shopify, bank transfer and bigcommerce.
How to get a marketplace on facebook
Now with all the explanations, you might want to get into the Facebook marketplace. Keep reading because this section will show you how.
First, you need a personal business account. Create it if you don't have one. However, it is not necessary to have a Facebook business account. You can also use fb Marketplace with your personal account.
The second and final step is to post your products in the news feed and other relevant places on Facebook.
Sale on the facebook marketplace
Below are all the steps to help you get started in the Facebook marketplace.
- Select "market" in your news feed.
- on the left, select "sell something" or "create a new listing".
Facebook marketplace near me
If you want to buy physical goods, it's always a good idea to look for suppliers near you for two reasons:
- Delivery will be much faster
- You will have no problem negotiating with a 101 salesperson. Just make an appointment at a coffee shop, etc. and talk about business.
Luckily for users, Facebook finds a seller near you using your GPS and your location. However, if you can't find a suitable market near you, you can use filters to add your location so that only deals in your area are displayed.
