How to engage instagram followers
How to Increase Engagement on Instagram in 2022
Instagram Tips & Resources
By Jessica Worb
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Updated on May 6, 2022
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10 minute read
Your fast-pass ticket to more likes, comments, and shares on Instagram.
Published December 1, 2021
Are you wondering how to increase your engagement on Instagram in 2022?
From creating memes to hosting giveaways — there are tons of tactics to engage with your community and see your metrics skyrocket.
Ready to see what content gets the most engagement on Instagram? Here are 11 tried-and-tested ways to increase your Instagram engagement in 2022:
How to Get More Engagement on Instagram in 2022Engage With Your Audience Through Instagram Stories Stickers
Create and Share Relatable Memes
Create Saveable Graphics
Share Valuable Information in Carousel Posts
Include Call to Actions In Your Captions
Let Your Personality Shine Through on Instagram Stories
Host an Enticing Giveaway
Collab on Instagram Reels
Think About What Will Inspire Your Community With the Add Yours Sticker
Post When Your Audience Is Most Engaged
Use Relevant Hashtags
Instagram Stories stickers are a great way to encourage your followers to engage with you, which, in turn, helps create a loyal following that feels connected to your brand.
On stories, there are a number of quick and easy stickers to use like polls, questions, countdowns, quizzes, and emoji sliders to name a few.
One of the most engaging uses of Instagram Stories stickers is the question sticker.
The Instagram Stories questions sticker allows you to have direct conversations with your followers. You can prompt your followers to ask you questions on a certain topic or you can open the floor entirely.
One way you can use the sticker is by hosting an AMA (ask me anything).
The trend made popular on Reddit in the early 2000s has heavily made its way onto the Instagram Stories scene.
You’ll be surprised at how much engagement you’ll get from this simple little questions box. Instagram users like to feel like they’re part of something bigger. And opening up the floor to answering their questions is a great way to do that.
Once you’ve collected all of the questions, don’t forget to hop on your stories to answer them.
Each time one of your followers interacts with a sticker, it counts as engagement! So, why not tap on a sticker on your next Instagram story?
#2: Create and Share Relatable MemesMemes are the way to every user's heart.
They're funny, creative, and relatable. And in 2022, relatability is where it's at.
Simply put: Instagram users want to feel seen and heard.
And with the right meme, your audience will be liking, commenting, and sharing your post with their friends.
Regardless of your niche or industry, the opportunity to create a meme is there.
You can use branded text and a trending photo that ties into your content pillars, like Melanie Laurene:
View this post on Instagram
A post shared by Later: Visual Social Marketing (@latermedia)
Or source on-brand user-generated content (UGC) and credit the original creator like Later:
View this post on Instagram
A post shared by Later: Visual Social Marketing (@latermedia)
Whether it's someone reposting the meme on their Instagram Story or sending it to a friend, the more people who share your post, the more engagement you'll see.
Wondering where to start? See Later's top tips for creating Instagram memes here.
Start scheduling your Instagram memes with Later today!
#3: Create Saveable GraphicsQuotes, graphics, and repurposed tweets are everywhere on Instagram – and they're perfect for driving engagement.
You’ll find that Instagram users love to share quotes on their stories — especially if they’re both moving and aesthetically pleasing.
A recent trend is repurposing tweets into Instagram feed posts. This type of content is really engaging and popular on Instagram. Ironic, we know.
Similar to meme creation, these sorts of graphics don’t require many resources.
Even if you don’t have Twitter, there are many templates you can use to make it look like a tweet.
Designer or not, you’ve got this!
#4: Share Valuable Information in Carousel PostsCarousel posts are an engagement gold mine.
Instagram carousels allow you to share up to 10 pictures, videos, and text graphics with your audience in one post.
There are so many creative ways to use carousel posts. it's sharing educational content or supporting a social cause, carousel posts that offer some sort of value can help drive saves and shares.
Think about it: each slide in your carousel post is an opportunity to drive engagement – it's a 10-in-1 kind of deal.
#5: Include Call to Actions In Your CaptionsCall to actions (CTAs) continue to stand the test of time.
Including a CTA, more specifically, a direct question, in your caption is a sure way to get more Instagram engagement:
But remember to ask a genuine question.
You don't want your audience to think it's simply an engagement tactic. That's a big no-no.
For example, if you share a selfie asking your followers what their favorite food is, it can look like you’re on the hunt for comments and comments alone.
Whereas if you share a genuine anecdote and follow it up with a relevant question, your community is more likely to respond in your comments.
You can be creative with your questions. You can ask for advice, recommendations (restaurants, vacation spots, books), or what type of content they want to see from you.
Another way to drive engagement with CTAs is by encouraging your audience to click the link in your Instagram bio.
Since you can’t include direct links in your Instagram feed post captions, using a link in bio tool, like Later’s Linkin.bio, is a great way to combat this.
With Linkin.bio by Later, you can build a clickable version of your Instagram feed, along with the option to add customizable button links:
When your followers click the link in your bio, they’ll be able to tap on any image or button and be directed straight to the links you’ve added.
This can be a landing page for a product launch, a blog post, your YouTube channel, and so much more.
Ready to drive more traffic from Instagram? Join Later today to turn your Instagram feed into a clickable landing page!
#6: Let Your Personality Shine Through on Instagram StoriesIf you want to drive engagement with your community, bringing your personality to Instagram is a great place to start.
Stories are the perfect format for chatty, informal interactions – share a personal anecdote, ask questions, and show your face!
The popular podcaster and influencer @lexniko frequently jumps on her Instagram Stories to talk with her community directly:
Likewise, as a brand account, Later’s social team shows up on stories with tips or behind-the-scenes content:
As a brand, it’s important to show your face every once in a while. Your followers want to see that you’re more than a logo.
People tend to be more engaged when they see a face pop up on a brand account’s stories. If you're wondering where to start, here are 25 Instagram stories ideas to start building that engagement.
If you want to take your Instagram Stories strategy to the next level, try planning them out in advance.
With Later’s Instagram Stories scheduler, you can prep a whole week’s worth of stories in one go.
Set aside time in your day to batch film stories content — maybe that’s you talking to the camera about an upcoming sale or an upcoming project.
Next, upload your stories into Later’s Media Library. You can quickly drag and drop your videos into the right order, resize them, add links, and set a time for posting.
It really is as simple as it sounds.
Storyboard, plan, and schedule your Instagram Stories with Later today — available on all paid plans.
#7: Host an Enticing GiveawayEveryone loves free stuff. We don’t make the rules.
And with this knowledge, it only makes sense to include giveaways in your Instagram strategy.
But, not just any giveaway.
In 2022, giveaways need to be intentional, enticing to both your existing and target audience, and authentic to your brand.
Whether it’s a product, service, or experience, with the right prize up for grabs, you’ll be racking up the engagement.
View this post on Instagram
A post shared by Later: Visual Social Marketing (@latermedia)
If the goal for your giveaway is to increase engagement, the tag/follow/share entry requirement format may be best.
It’s a straightforward and clear way to gain tons of engagement on a single post.
#8: Collab on Your Instagram Reels
Instagram Collabs are a new way to boost engagement on Instagram — especially on Reels, which are only growing more popular.
The Collabs feature allows you to invite someone to collaborate on a Feed post or Reel, so they can share the content with their followers.
Essentially, you can co-author content with a fellow Instagram user, and the post will show up on both of your profiles.
This way, you’ll be able to share views, likes, and comments – allowing you to leverage and engage with each other’s communities.
#9: Think About What Will Inspire Your Community With the Add Yours StickerWith the introduction of the Add Yours sticker it’s now easier than ever to create a viral challenge with your audience and beyond.
From the recent tree planting fiasco to creators encouraging users to share embarrassing childhood pictures, the Add Yours sticker has already made big waves.
Even Adam Mosseri, head of Instagram, is taking part:
If you’re a lifestyle brand, you can ask your audience to share their favorite home decor trend. If you’re a skincare company, you can ask your followers to share their morning routine.
Or if you’re a photographer, you can ask your audience to share their favorite photos.
The sky’s the limit with this new trendy feature – you could reach hundreds of new accounts from one single sticker. Talk about engagement.
#10: Post When Your Audience Is Most EngagedPosting when your audience is most engaged is a great tactic for boosting engagement. According to Later, the best time to post on Instagram is 6 AM - however, your own personal best time will vary based on your audience's behavior.
So, how do you know when your audience is most engaged?
You could manually track when you post on Instagram, and see how your content performs over time in an Excel sheet or Google Doc.
However, if you want to skip the experiments you can make life easier with Later’s Best Time to Post feature:
It automatically calculates your top posting times based on your best performing posts from the recent month – game-changer!
Later’s Best Time to Post feature is available on all paid plans.
Upgrade now to find the best days and times to post on Instagram for maximum engagement.
Hashtags are, first and foremost, a reach tactic – but greater reach typically equals higher engagement levels.
Without a doubt, hashtags should be part of your strategy.
In a recent Later study, results showed that posts with 30 Instagram hashtags received the highest engagement rates, on average.
The trick to encouraging the most engagement possible? Make sure your hashtags are tapping into niche communities that resonate with you content.
TIP: Use Later’s Instagram hashtag tool, Hashtag Suggestions, to help find relevant hashtags.
There it is — 11 ways you can creatively increase your Instagram engagement.
Next time you’re planning and strategizing your content, try to incorporate these tips and watch the engagement roll in!
Sign up to Later and start scheduling your Instagram posts today! Your Instagram engagement will grow in no time.
About the Author
Jessica Worb
Jessica is a creative content writer and marketer. She lives and works remotely from Winnipeg, a city smack dab in the middle of Canada. Follow along at @jessicaworb.
Plan, schedule, and automatically publish your social media posts with Later.
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© 2022 Later. All Rights Reserved.
How to Calculate (and Improve) Instagram Engagement
What is Instagram engagement?
How to calculate Instagram engagement
What is a good Instagram engagement rate?
How to increase Instagram engagement: 23 useful tips
If you’re using Instagram for business, you know it’s more than just a platform for sharing your best product pics.
With one billion people using Instagram every month, it’s a powerful tool to build your brand and cultivate an audience online.
But to reap the rewards, you don’t just need an audience: You need engagement. You need comments, shares, likes and other actions that prove your content resonates with the people who see it.
And engagement only works when it’s genuine — coming from real people who really care.
You’re not going to find any tips here about getting into an “engagement group” or “engagement pod,” buying likes, or anything like that. That just doesn’t work — and we should know! We tried it!
The reality is there’s no shortcut to quality engagement. You get out of social media what you put in. So take the time to craft that great post, encourage conversation, and genuinely connect with your followers.
Read on for proven ways to make an impact with your Instagram audience and build strong, lasting engagement organically. We’ve even included a free Instagram engagement calculator!
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast.
Calculate it on a post-by-post basis or for an entire campaign — for any social network.
Instagram engagement measures the interactions that your audience has with your content. It’s more than counting views or followers — engagement is about action.
On Instagram, engagement is measured by a range of metrics, such as:
- Comments
- Shares
- Likes
- Saves
- Followers and growth
- Mentions (tagged or untagged)
- Branded hashtags
- Click-throughs
- DMs
Check out our complete list of social media metrics and how to track them here.
Actions like these evidence that people aren’t just seeing your content. They’re interested in what you have to say.
Why do we care about engagement?
First of all, it means that your content is making an impact on your audience.
(They like you, they really like you!)
Secondly, strong engagement is a key factor in Instagram’s algorithm. The higher the engagement, the more likely the content will be boosted in the newsfeed, attracting more eyes and attention.
How to calculate Instagram engagement
Your Instagram engagement rate measures the amount of interaction your content earns relative to your followers or reach.
In other words, it shows the percentage of people who saw your post and engaged with it.
Depending on your social media goals, there are a few different ways to get to that number. You can calculate your Instagram engagement rate by impressions, posts, reach, or followers.
At its core, the engagement rate formula is pretty simple. Divide the total number of likes and comments on a post by your follower count (or post impressions, or reach) and then multiply by 100.
Engagement rate = (Interactions / Audience) x 100
Use Instagram’s Insights tool, Hootsuite analytics, or another Instagram analytics tool to grab the raw data.
Once you’ve got your stats, use our free Instagram engagement rate calculator to crunch those numbers.
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
All you need to use this calculator is Google Sheets. Click the “File” tab and select “Make a copy” to start filling in the fields.
To measure engagement on a single post, input “1” in “No. of Posts.” To calculate the engagement rate of several posts, input the total number of posts in “No. of Posts.”
If you want an even easier way to calculate Instagram engagement, we recommend heading straight to your Hootsuite dashboard.
Not only can you view all of your key metrics (including engagement rate) for Instagram and other social networks at a glance, but you can also:
- Improve engagement rate. Hootsuite has integrated tools like Canva, a hashtag generator, and templates that help you beat writer’s block.
- Save a ton of time by scheduling feed posts, carousels, Reels, and Stories ahead of time, even if you’re off the clock. Plus, bulk schedule up to 350 posts at once to avoid content gaps.
- Reach more people by posting at the right time. Hootsuite will tell you the best time to post based on when your followers are the most active, so you always get the most engagement.
- See which posts work best and measure your success with detailed analytics tools.
- Simplify your planning with a calendar showing you all scheduled content for Instagram and other networks.
Try Hootsuite free for 30 days
What is a good Instagram engagement rate?Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement is anywhere from around 1% to 5%. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.
59% in 2020.
Here are the global average Instagram engagement rates for business accounts as of October 2022:
- All Instagram post types: 0.54%
- Instagram photo posts: 0.46%
- Video posts: 0.61%
- Carousel posts: 0.62%
On average, carousels are the most engaging type of Instagram post — but just barely.
Follower count can also affect your Instagram engagement rate. Here are the average engagement rates per number of followers of Instagram business accounts as of October 2022:
- Fewer than 10,000 followers: 0.76%
- 10,000 – 100,000 followers: 0.63%
- More than 100,000%: 0.49%
Typically, the more followers you have, the less engagement you get. That’s why “smaller” Instagram influencers with a high engagement rate are often a better bet for influencer marketing partnerships.
Curious about engagement rates on other social networks? Check out Hootsuite’s Digital 2022 report (October update) for more performance benchmarking data.
How to increase Instagram engagement: 23 useful tipsTip 1: Get to know your audienceIt’s hard to make great content if you don’t know who you’re making it for.
The demographics of your target audience will help define the type of content you post, your brand voice, and even what days and times to publish.
For example, offbeat indie clothing label Fashion Brand Company targets people with a bold sense of humor. Both product offerings and the tone of its posts reflect that.
View this post on Instagram
A post shared by Fashion Brand Co Inc Global (@fashionbrandcompany)
For more info on identifying your audience, check out our guide to conducting audience research.
Being honest and relatable is better than being perfectly polished on social media. Share content that goes beyond slick marketing campaigns. It’s time to introduce the real people and experiences behind your brand.
That might mean sharing behind-the-scenes footage or writing a cheeky caption. It might also look like taking ownership of any mistakes.
This meme shared by A Practical Wedding garnered thousands of shares and comments. Looks like their audience found the less-than-perfect joke about wedding culture ultra-relatable.
View this post on Instagram
A post shared by A Practical Wedding (@apracticalwedding)
Most people appreciate honesty over perfection… after all, don’t you?
Find more tips for sharing your authentic side here.
Instagram, in case you didn’t notice, is a visual medium. And while you don’t need to be an Annie Leibovitz to thrive on the platform, creating images that stand out from the news feed is important.
Even if you’re not a great photographer or graphic designer, there are a million tools to help you give your pic a little oomph.
You can edit photos directly in Hootsuite and add text and filters. (Or use one of these many other apps to take your Instagram posts to the next level.)
This image promoting Fast Company’s Creative Conversation podcast takes a standard headshot of model Ashley Graham and gives it a creative graphic treatment that helps it pop.
View this post on Instagram
A post shared by Fast Company (@fastcompany)
Tip 4: Post carousels
Once you’ve gotten the hang of creating eye-catching images, try posting a few with carousels.
Carousels — Instagram posts with multiple images — are a great way to build engagement. (As luck would have it, we have some beautiful Instagram Carousel templates right here!)
Hootsuite’s own social team finds that their carousel posts get 3.1x more engagement, on average, than their regular posts. Globally, carousels have the highest average engagement rate of all types of Instagram posts (0.62%).
The algorithm re-serves these posts to followers who didn’t engage the first time around. That means carousels give you a second (or third!) chance to make an impression.
Hack: Create your carousels in advance and schedule them for publication at the optimal time with Hootsuite. For step-by-step instructions, check out our guide to posting to Instagram from a PC or Mac.
Tip 5: Post video contentVideo is both eye-catching and engaging. So engaging, in fact, that posts with video receive about 32% more engagement than images.
Here’s a video from Carly Rae Jepsen, sharing some images from a new photoshoot set to music. How can you look away?!
View this post on Instagram
A post shared by Carly Rae Jepsen (@carlyraejepsen)
Don’t overthink it, though. Video content doesn’t have to be overly polished or perfectly edited. (Remember that “authenticity” tip from earlier?) Shoot now, give it a quick edit, and get it out into the world.
There are a million tools to help you combine scenes or add music or text. We recommend downloading a free or paid video editing app, like InShot or Magisto. We’ve got plenty of other suggestions on our list of the best Instagram apps for business.
Tip 6: Write strong captionsA picture is worth a thousand words, but a thousand words are… also worth a thousand words.
Instagram captions can be up to 2,200 characters long and include up to 30 hashtags. Use ’em! Good captions add context and showcase your brand’s personality.
Nike tells a compelling story with its caption here and asks its followers to share their own stories in the comments.
View this post on Instagram
A post shared by Nike (@nike)
Get our tips for crafting the perfect caption here.
Tip 7: Create saveable contentCreating reference material your audience will want to save in their Collections can also earn you a little engagement boost.
Instagram account So You Want to Talk About creates accessible reference material on complex topics. These posts are perfect for saving in a Collection or Story Highlight.
View this post on Instagram
A post shared by So.Informed (@so.informed)
Add a “Save this post” call-to-action to a carousel post with tips, a how-to guide or a recipe video to encourage users to revisit this content later.
Tip 8: Go liveUsing Instagram Live to stream live video is a great way to connect directly to users, share news and build engagement.
29.5% of all internet users between 16 and 64 watch a livestream each week. Your audience is there — give ’em what they want!
With Live video, you can answer questions live, welcome viewers by name and generally welcome your audience into your world in an intimate, engaging way. You can also build an ecommerce audience with Instagram’s Live Shopping feature.
Here’s our Instagram Live how-to guide for getting your broadcast going.
Source: Instagram
Posting product pics every day will get a little old after a while. Mix it up with a varied content schedule.
Contests, polls, questions and quizzes break the routine and encourage your audience to get involved and active.
Hi Alyssa Comics, for instance, did a custom card giveaway to celebrate a follower milestone, prompting users to share and interact with the post.
View this post on Instagram
A post shared by comics by alyssa (@hialyssacomics)
Find more Instagram post ideas here.
Tip 10: Share audience contentSure, treating your Instagram account like a one-way street is tempting.
But social media is a conversation, not a broadcast. Make sure you’re listening and engaging with fans when they reach out.
One great way to do that is to repost or share audience content. If someone tags your tequila brand in a post about a wild Margarita Monday, share that post in your story.
The Las Culturistas podcast shared listener compliments of its 12 Days of Culture holiday countdown in its own Instagram Stories. A shout-out within a shout-out, like a little Stories Inception.
Source: LasCulturistas
They’ll feel thrilled you were listening, and other followers may be compelled to tag you in their content.
Make sure you don’t miss a mention with the help of Hootsuite or other social listening tools for business.
Tip 11: Create custom stickers and filtersSprinkle a little of your brand dust onto other users’ posts by making custom stickers and filters available in Stories.
Sephora launched a special “Holiday Beauty Q&A” AR filter for fans to use on their own Stories over Christmas. Features like this help spread the Sephora brand and build community.
View this post on Instagram
A post shared by Sephora (@sephora)
Here’s a step-by-step for making your own AR filters here.
Tip 12: Respond to questions and commentsWhen the comments start flying in, it’s only polite to respond.
When you join the conversation, your followers feel seen, heard, and excited to chat with you again.
Sunscreen brand Supergoop prompts followers to share their favorite products in this post. But they also chime in to share recommendations and offer support for everyone’s choices.
View this post on Instagram
A post shared by Supergoop! (@supergoop)
To track any indirect mentions happening outside your page, just set up search streams on your Hootsuite dashboard. That way, you don’t miss a chance to keep the conversation going.
Bonus: Use our free engagement rate calculator to find out your engagement rate 4 ways fast. Calculate it on a post-by-post basis or for an entire campaign — for any social network.
Get the calculator now!
Tip 13: Get experimentalYou’ll never find out what works best for your brand until you test, measure and tweak.
The beauty of social media is that it’s made for experimentation. If something works, you know pretty quickly; if it’s a flop, lesson learned with little risk.
So get creative… just keep a close eye on metrics to see the impact of your grand ideas. Dig into our guide to social media A/B testing here.
Tip 14: Post consistently and at strategic timesThe more you post, the more opportunities your followers have to engage. Commit to a consistent schedule to keep your feed fresh and your followers intrigued.
Of course, posting consistently at the right times is key, too. Because if you’ve got a post going up when your audience is asleep, you might struggle.
Here’s our guide to finding the best time to post on Instagram for your audience.
Tip 15: Drive traffic from other sourcesGet your Instagram handle out there in the world everywhere you can. You can share it in your Twitter bio, include it in your email signature, and throw it in your company newsletter.
This London account (alas, not the city) uses its Twitter bio to drive attention to its Instagram handle and content.
The more people you point towards the platform, the more chances for engagement.
Tip 16: Start the conversationYou wouldn’t just wait to be spoken to at a dinner party (a fun one, anyways), right? Some of the time, you’d be prompting the conversation.
The same goes for Instagram. Responding to questions and comments is great; getting out there and starting convos on other posts and pages is even better.
Think of it as a balance of reactive (responding) and proactive (conversation-starting) action.
Tip 17: Create topical contentIf there’s already a buzz around a current event or holiday, squeeze yourself into that conversation.
Taylor Swift’s pandemic albums got everyone talking about cottagecore, and clothing brand Farewell Frances took advantage of the opportunity. Tagging coats with #cottagecoreaesthetic allowed them to align themselves with the conversation.
View this post on Instagram
A post shared by Farewell Frances (@farewellfrances)
If there’s a trending hashtag involved, you’ve got an instant hook.
Tip 18: Get active on Instagram StoriesInstagram Stories have incredible reach. Half a billion people use Stories every day, and 58% of users say they’ve become more interested in a brand or product after seeing it in Stories.
Satirical news site Reductress shares its cheeky headlines in posts and Stories. That means two different opportunities to capture readers’ attention.
Source: Reductress
Not only will people be watching, but with Stories, you can engage with stickers.
Questions, Polls and Countdowns are all opportunities to connect directly with your fans.
Here are some creative Instagram Story ideas to get you started. Plus, we’ve got all the hacks and features every master Instagrammer should know.
Tip 19: Add strong calls to actionWant more engagement on your posts? Sometimes, it just comes down to asking nicely.
Welks General Store didn’t just tell the world it had puzzles with this post. It gave specific information about how to purchase them.
View this post on Instagram
A post shared by Welks General Store (@welksonmain)
When done with care, a compelling call to action can prompt activity, likes, responses or shares. Check out our guide to writing the CTA of your dreams here.
Tip 20: Harness the power of hashtagsInstagram hashtags are a double-edged sword.
Used correctly, you can drive some serious traffic and build buzz. Overdo it, and you come off looking spammy.
Be thoughtful and strategic about the hashtags you use. You can use them to reach a specific community, join a trending conversation, push a campaign or identify your service offerings.
Illustrator Cecile Dormeau, for example, tags her sweet drawings with both art-related hashtags and mental-health ones.
View this post on Instagram
A post shared by Cécile Dormeau (@cecile.dormeau)
The consensus is that 11 or fewer hashtags are the right number to look professional but not desperate. More info on making the most of Instagram hashtags over here.
Tip 21: Boost your postsGetting your post in front of more eyeballs is a good way to increase the odds you connect with the right audience.
You might even increase your follower count while you’re at it.
With a potential audience of more than 928 million users on Instagram, your next superfan could be out there, just waiting to discover what you have to offer.
Using Instagram ads or boosted posts can be a strategic way to get your name in front of the right people. Check out our Instagram ads guide here for more details on maximizing your reach.
Source: Instagram
Sometimes, the strongest engagement can happen in private.
Direct messages and story interactions are great opportunities to engage audiences and make direct connections. When someone reaches out in your DMs, make sure to reply and treat ’em right.
Tip 23: Embrace Instagram ReelsInstagram Reels joined the Insta fam in the summer of 2020 as an alternative to TikTok. With Reels, users can create and edit short multi-clip videos with audio and effects.
Drag artist Eureka O’Hara is using Reels here (well, a repurposed TikTok video within Reels, anyways) to promote an upcoming season of their show We’re Here.
View this post on Instagram
A post shared by Eureka! 💜🐘👑 (@eurekaohara)
Meta’s betting big on Reels, which means video posts are getting more love from the algorithm these days. More eyeballs mean thousands more people get to enjoy these sick dance moves.
Any new feature to social media tools typically gets a boost in the algorithm, so it’s in your best interest to try out the latest and greatest offerings. Reels are all over the Explore page, so embrace this new content form. You might just find yourself in front of some fresh faces.
Take a peek at ideas for memorable Reels here.
Whew! There you have it: your crash course on Instagram engagement. Check out our social media marketing guide for an even deeper dive into building a successful social strategy.
Increase your Instagram engagement rate using Hootsuite. Schedule and publish posts and Stories, respond to comments, measure your performance over time, and run all your other social media profiles — all from one simple dashboard. Try it free today.
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How to attract followers on Instagram in 2021 (18 steps)
Instagram is a must-have item in the SMM promotion of any company. Brands quickly realized that a profile on this social network can become not only a business card and image component, but also a large source of customers.
But not everything is so simple. Instagram has complex algorithms for promotion, huge competition and a high bar for content quality. In order to attract followers on Instagram, you definitely need to prepare a knowledge base and learn the basic subtleties and secrets of success.
Preparing your Instagram profile to get followers
Instagram doesn't tolerate little detail. All the little things in practice play an important role in attracting new followers. Therefore, no method describing how to attract followers on Instagram will be effective if the page is simply not prepared.
It may be possible to attract the attention of users to your page, but they will not become new subscribers if the profile does not look attractive. Even at the initial stages, it is necessary to carefully consider the concept of the page, the promotion strategy and everything, everything, everything, down to the smallest detail. You need to have a clear idea of what the account should be like, who it is aimed at and what its main functions are.
Visual is the first and most important contact with subscribers. Before moving further towards increasing the number of followers, let's take a look at what an insta profile should look like.
Username
A beautiful and understandable name is the key to success. It should reflect the field of activity and give visitors an initial idea of what information they can get.
On Instagram, users can specify:
- The nickname is the name of your page, which should reflect its theme and look attractive. When composing a nickname, try not to use numbers, unless of course they are part of the branded name. It is also recommended to avoid long nicknames and not to overload them with special characters, such as underscores, unless it is necessary to do so.
- Username - This string appears below the main profile information and is in bold black. The developers have taken it so that users can indicate their real name, but this is not mandatory and you can enter information in the line that will give an idea about the subject of the account.
Both of these fields are indexed by search engines. Therefore, if it is unlikely that someone will search for you by your name, show your imagination and try to harmoniously enter keywords into the user's nickname and login.
Keep in mind that if you use a short username that is easy to remember, it will be easier for people to find you in the future.
Profile photo
It is the main profile photo that makes the first impression of the account. It should be bright, high-quality, you should want to click on it. If it's a personal profile, then a high-quality selfie or portrait is more than adequate. If the page is a brand, the optimal solution is to use a logo.
Forget lettering, photos with small details, distant landscapes. Users will still not understand what is shown in the photo, because it is very miniature. Choose simple and clear pictures so that the user can easily understand what is shown on them when they find your page in the search.
Description
The profile header gives visitors basic information about the account. This field should be used as productively as possible if you want to interest the user and convince him to stay.
You can add just 150 characters to the BIO, in which you need to tell about who you are, what you do, and why it is useful to follow you. For example:
- creatively describe yourself;
- give the main theses used in the work;
- list the services provided;
- talk about important events.
Any information that is intriguing and useful to the reader will do. And so that the text does not look boring, dilute it with humor, emoji and special characters, if appropriate.
Links
Make your Instagram profile as useful as possible for the visitor. Use the Contacts section to add clickable links to your brand's official website, Landing Page, YouTube channel, or other social networks that already have your brand's pages.
This will not only drive additional traffic to other resources dedicated to the brand, but will also give Instagram users a better idea of you.
Connecting to a Facebook business page
Combining Facebook and Instagram accounts makes it much easier to post content that has already been published on Facebook. But the main value of such a collaboration is that you will instantly get the audience coverage that is already on Facebook, and you will also be able to expand the functionality of your Instagram profile.
In particular, after connecting a business profile, the following additional functions appear:
- Contact button. By clicking on this button, users can immediately call, find out how to get there or send an email. In the future, this will make it much faster to turn page subscribers into real customers, and at first it will add solidity to the account and give those who wish to clarify the information they are interested in.
- Hyperlink with address. By clicking on it, visitors to the page get to a Google-map, which will tell you how to get to the office.
- Category. Under the profile name, you can specify its category. It will help users immediately understand what you are doing.
- Statistics. Business profiles get access to statistics. Audience engagement, impressions, reach, number of clicks on links and contact buttons - all this will give a clearer picture of what content visitors like and in which direction to move on.
Free Ways to Get Followers
Now that your account looks attractive, you need to attract visitors to it. Many resort to cheating users with “gray” methods, but they can play against you. Firstly, you can get a ban for this, and secondly, the manipulation of subscribers does not give results in the long run.
Therefore, we propose to use legal ways to attract live followers on Instagram without risking the reputation of the brand and the safety of the account.
Ask to be told about you
Let's imagine that you recently created an Instagram account. The very first thing to do is to talk about it in every possible way and ask others to do the same.
What can you do:
- place a button with a link to your profile on your official website;
- add an account to additional contacts in profiles of other social networks;
- add a search login to business cards or create an Instagram business card;
- if you are an offline business owner, offer your customers a profile subscription and mention discount;
- create a mailing list by mail or messenger so that customers know that you now have Instagram.
Ask others to talk about you. Friends are the good old way of free PR. Look at the list of your acquaintances and their friends on social networks and find among them those users who have about 1000 followers. Ask them to recommend your page, but not just to share a link, but to talk about your benefits and why you should subscribe.
If there are no altruists you know, then look for similar pages on Instagram, with which you will have approximately the same target audience. Direct competitors are best avoided. Offer the page owner mutual PR. This will help to exchange audiences and, as a result, everyone will remain in the black.
A personal brand is a little easier to promote. People are more responsive to other people than companies, but you should not think that any personal account is suitable for mutual PR. For this to bear fruit, you need to choose the accounts that your target audience is subscribed to.
Please note that mutual PR can be fraught with consequences if done incorrectly. Be careful what you publish in your profile so that you don’t scare off readers with ridiculous recommendations and an abundance of advertising even at the start. Before publishing an advertising post, make sure that it can be interesting and useful for your followers.
Following
Perhaps the easiest and fastest way to get followers on Instagram for free is to be active on other users' pages.
You probably like it when you subscribe, like your posts or leave nice comments. Here are others too. The appearance of a new subscriber will not go unnoticed. This, in turn, generates interest to go to the profile in order to find out exactly who signed up, and there it’s not far from mutual subscription.
Subscriptions work best in combination with other activity on the page.
True, not everything is so simple and you need to take into account several nuances. Firstly, you should be active only in the accounts of your target audience. After all, a person will most likely go to the profile to satisfy his curiosity, but will subscribe in response only if the subject and content of the account are of interest to him.
The second important rule is the observance of limits. The Instagram administration has set certain limits on the number of subscriptions that can be made per day. There is no official information on them, but taking into account the experience of users, it is recommended to subscribe to no more than 300 accounts .
The excess can be regarded by the network administration as spam or the actions of automated programs.
Unfortunately, the above methods have long been used by many bloggers and commercial pages. Accordingly, users have long become fed up with subscriptions from all sorts of stores and novice bloggers. Such mechanical subscriptions are more annoying than interesting.
If you do not want to be numbered among them, try to make your actions as natural as possible. Instead of just following, view the user's account. Put 2-3 likes under the publications you like, write a comment and only then subscribe. Only the comment should be meaningful, and not just “cool”, “cool” and other general words.
Use of geolocation
Actively use geolocation in your profile. Users often search for information and pages of interest to them by geodata. Choose the places where your target audience most often visits and add geotags to posts at every opportunity.
Catchy content
Instagram is primarily a visual social network.
Nothing attracts in it like high-quality and bright content. Now, just a beautiful photo no longer surprises anyone, and in order to stand out from the crowd, you have to improvise.
Creating content for Instagram is a painstaking job in which you need to take into account many nuances, from calculating the preferences of the target audience to choosing a color palette.
Main recommendations
Let's consider the main techniques that allow you to attract traffic to the page faster than others:
- People very quickly unsubscribe from accounts where boredom balances on the verge of tediousness. Long posts about nothing, too many ads, too few posts – all of these make you want to unsubscribe and definitely won’t be a reason to back off. Create a clear content plan for yourself and mix different types of content in a measured way – entertaining, motivating, selling posts.
- Post personal content. Regulars of social networks come to them to look at others, to find out what and how they live.
Personal content is the most interesting. Do not forget to embed selfies and photos with you on the blog, sharing life stories. Only without pathos and tediousness. If the page is maintained for a company, you can share behind the scenes of working days, pictures from corporate parties and various events. - Unique content strategy. Instagram has over 1 billion users. To stand out, you need to develop your own style and features, both in photos and in page design. At the same time, it is not forbidden to use what is guaranteed to work - bright landscapes, beautiful photos of food, cats. It is popular at all times.
- Be sure to use Stories. This type of content shows high performance in attracting subscribers. This is the first thing users see when they open the app. In addition, the content in Stories is the most diverse. Everything that is not suitable for publication in the profile is posted here, so the category is simply enormously popular.
- Post a video.
Recently, Instagram has improved the functionality and increased the length of the video from 15 seconds to one minute. This is a good way to get subscribers interested and convince them to stay. - You can also go live on Instagram. This will help to interest and win over users. In addition, personal communication is always perceived better than template content.
Contests
Contests for Instagram are also relevant. Motivate users to subscribe through various events. For example, a random follower who likes a post at the end of the contest can be rewarded with a free copy of a product, PR, or any other gift.
Current updates
If you want to become popular and attract subscribers, you must be interesting to them. Use the experience of opinion leaders who have already achieved popularity. Always stay up to date and do not forget to share any useful information with users. Whether it's the launch of a promotion in your store, important world news or a viral video related to the subject of the profile.
Text under the photo
Instagram has long ceased to be a social network that publishes exceptionally beautiful pictures. Increasingly, users open the application to read interesting and motivating texts, learn from the experience of others, learn about news and global trends. The text under the photo has become an integral part of the page promotion.
Try to make your profile as informative and useful as possible for users. Share with them life hacks, useful information, tell funny and instructive stories from life, motivate, inspire. For commercial brands, the text under the photo is a good opportunity to demonstrate the benefits of their products, tell about the history of the company, its values and priorities.
Bulky informative posts should be only one of the components of the content plan, but the text box under the rest of the photos should not be left empty. Calls to action, questions, polls, polls just look a little ridiculous at first glance.
But once you try and evaluate the response, you will understand their strength. Make users think a little and they will certainly become your subscribers.
Hashtags
When it comes to compiling a post that attracts followers, you can't get away with just a good picture and an intriguing description. It is very important to choose the right hashtags for your post. They will help you target users of your target audience, as well as allow them to easily find your publications through search.
For each post, you need to use your own selection of relevant hashtags. It is recommended to use high-frequency tags (more than 100 thousand publications), medium-frequency tags (from 1000 to 100 thousand publications), low-frequency tags (less than 1000 uses) in the selection.
Popular tags are less useful for reaching their target audience, but allow you to reach a wider audience. With the help of low-frequency hashtags, you can easily break into the TOP results.
It is recommended to make your own list of hashtags that are relevant to the topic of the page and use them in various variations under the posts.
Dilute general blog topic tags with hashtags related to a specific post.
In total, 30 hashtags can be added to one publication, but no more than 15 is recommended so as not to annoy the public with their abundance. There is also an interesting strategy, according to which, an hour after publication, old tags should be removed and new ones inserted in order to capture as many audiences as possible.
Branded hashtag
Another effective page promotion trick is creating a branded hashtag. In the future, users will be able to use it to share information and mention the brand, but first you need to promote the hashtag itself. This, in turn, can have a positive impact on attracting subscribers.
Simply create and place your branded hashtag in your profile description, and then share it with the world — print it on business cards, stickers, branded and promotional products, and post it on other social networks. When people start using it among the first matches, they will find your profile on Instagram.
Comments
If you are looking for an easy way to get real followers on Instagram, then feel free to comment. Comments help you find common ground with your audience and can drive generous traffic to your page.
What can be commented on:
- competitors' posts;
- publications of their target audience;
- photos of stars, famous bloggers and more.
Competitor's subscribers can easily "migrate", and random users can easily become new subscribers if you can get them interested.
Avoid formulaic phrases. Write briefly but to the point.
Comments with an alternative point of view are especially effective in attracting attention, igniting discussion. In combination with a bright profile picture and interesting content, this practically guarantees that all random viewers from the target audience will become your subscribers.
Photo tags
Up to 20 accounts can be tagged on each Instagram photo.
This will help to get their attention completely free of charge, as well as the attention of all those who will search for the marked profiles through the search.
Anyone can be tagged. The main thing is that the mark is relevant to the post. Bought a new handbag, created a cute look, ordered specialty coffee from your favorite coffee shop - don't forget to tag these brands.
User-generated content
User-generated content helps both creators and brands get more followers on Instagram. For example, on Instagram there are many fashionable publics that repost flatlay photos or fashionable images of users for free with a mention of the page. Thus, public owners can easily get interesting content, and for users this is a good opportunity to get promoted.
Search Instagram for such posts like @flatlays or @ootdgals and be sure to tag them in relevant photos. If you are reposted, then one such mark can bring about 500 subscribers.
Paid ways to attract followers
Free Instagram profile promotion is a huge complex of different actions that need to be repeated regularly and constantly monitored.
Having tried to carry out at least part of the actions willy-nilly, a completely logical question arises: “How to attract followers on Instagram as quickly and with minimal effort?”. Only high-quality advertising will help.
But even here it is not so simple. Quality ads can really drive user traffic to your page, but the keyword here is “quality” .
Advertising with Instagram ads
Often, targeted social media ads can be set up with just a few clicks, but not on Instagram. Everything is much more complicated in it, because the official Instagram advertising works through the Facebook Ads Manager, and in order to run an advertising campaign, it is necessary to link profiles in both social networks.
One of the advantages of official advertising on Instagram is the variety of formats. And since Instagram is primarily a visual social network, all formats allow you to add a lot of graphic content. This helps inspire users and motivate them to subscribe.
Types of official advertising
- Advertising in Stories. Using this format, you can reach the largest audience, because this is the most popular section of Instagram, which is visited daily by more than 500 million people.
- Advertising with photo. This is a relatively simple format that allows you to show the product in all its glory.
- Video format. Dynamic motion captures attention by increasing the maximum video length to 60 seconds. Now you can talk in more detail about the product and show it in action.
- Ring gallery. For those who don't like just one photo, Instagram offers ads with a photo carousel.
- Selection. This format will be of particular interest to brands with a wide range of products. With it, you can demonstrate the best instances.
- Advertising in “Interesting”. This is ideal if you want to reach users who are not following you.
Setting features
Among the advantages of official advertising, it is worth emphasizing quite flexible target setting. By setting your ad settings correctly, you can show ads only to the users who are most important to you. Audience selection for impressions is configurable:
- By location. Ads can only be shown to residents of certain countries, cities, and regions.
- Based on demographic data. The customer can specify the gender, age, language of the target audience.
- Interested. Instagram allows you to customize ads based on which applications are used most often, which advertising links are clicked on and which accounts are subscribed to.
- By behavior. Facebook and Instagram algorithms allow targeting based on user behavior.
It is also possible to set up ads for individual user audiences. This method will be especially effective if you already have a database of potential customers with phone numbers and E-mail addresses.
You can also easily set up advertising by selecting the automatic targeting function or searching for an audience similar to current customers.
If you know exactly who your target audience is and know how to create content that impresses at first sight, then official Ads Manager advertising can be the best way to promote your page.
There is only one drawback to this method of attracting subscribers - you have to pay. The cost of advertising is calculated individually based on the established parameters. As a rule, the more concentrated the target, the more expensive the price per impression. The content of the niche also plays a role, because the cost of advertising is determined as part of a kind of auction - the more people claim to be shown to a specific target audience, the higher the rates.
Blogger advertising
Today, traditional advertising is less effective than before. Most modern Internet users have learned to easily hide it, or view it in the background as spam.
Marketing of the 21st century dictates its own rules, and this is native advertising with the help of opinion leaders. A recommendation from a blogger is perceived as a recommendation from a good friend, not spam. With the right approach, the effectiveness of such cooperation will be higher.
True, there are differences between bloggers and bloggers. There are real opinion leaders who are able to set new trends and lead the crowd, and there are only those who pretend to be such. If targeted advertising always works, then with bloggers it's not so simple. By choosing an influencer with a “dead” audience and low engagement, but big appetites, you simply run the risk of “draining” the advertising budget and not getting anything in return.
Types of bloggers
All bloggers can be conditionally divided into several categories:
- Nano. This category includes bloggers with up to 1000 subscribers. Of course, this is not a large enough audience, but it is often very “warm”.
The advantage of such cooperation is also that bloggers of this magnitude are ready to cooperate on barter, for mutual PR or very modest amounts. - Micro. They don't boast hundreds of thousands of followers, but they have close contact with their audience. It is to their opinion that they listen and their advice is asked.
- Macro. Such influencers are followed by hundreds of thousands of subscribers. They are quite famous and popular in their circles. Collaboration with them will help to capture the attention of a huge audience. But for all this to turn into real subscriptions, you need a macro blogger to have good authority and not cheated subscribers, and they most often sin the opposite.
- Celebrity. These are not typical bloggers, but those who have gained popularity on social networks due to being famous in various fields of culture or sports. Advertising in such accounts will cost a pretty penny, but it is it that can make the brand famous and memorable.
Subtleties of cooperation
Don't expect that it's enough just to write to the blogger you like and the automatic subscriber recruitment machine will be put into action. Real subscriptions, as in all other cases, depend, among other things, on how the profile looks. Whoever recommends to follow you, users will not do this if your account looks artisanal, boring, banal, or it is simply not interesting for a particular user. Therefore, before you start advertising, be sure to “comb” your profile and make it attractive. By the way, self-respecting bloggers will not cooperate with just anyone and risk their reputation for the sake of money.
Another key point is to find common ground with your target audience through cooperation with a blogger. For example, you are promoting a beauty blog or selling cosmetics. For advertising, you have chosen a popular fitness blogger with good statistics, but with a predominantly male audience. It is unlikely that you will be able to interest someone even just to go to the profile.
Subscriptions are out of the question.
You need to understand that the theme of the blog page is not as important as the demographics and interests of subscribers. There are many related niches that at first glance seem like good options for advertising, but in fact have an audience consisting of users completely opposite to the portrait of your target audience.
Conclusion
Everything is connected on Instagram. The rapid recruitment of users forces the algorithm to actively promote the content of your profile on the social network, which in turn increases the rate of recruitment of subscribers. The more attention you have already managed to attract, the more audience your posts will be shown, and the higher your page will be in rotation. Therefore, sometimes it is very important to give the profile a kind of boost and gain the first 1000 subscribers, so that in the future new followers will appear on their own.
How to get followers in 2022 on Instagram: from 0 to 10,000
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As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.
#1 Join mutual PR groups / Liketme
How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.
It works like this. A group of participants is recruited, after which everyone sends a link to their post. All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.
Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page.
And to keep the attention of new subscribers, you should also subscribe to them.
This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.
#2 Repost someone else's content
To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.
One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time. But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.
Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?
What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement.
This is the simplest and most effective strategy for beginners.
#3 Ask followers to share photos
It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility.
If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers. Such accounts have a much lower cost of advertising and a more engaged audience.
You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.
If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.
#4 Create a consistent style and stick to it
Yes, sounds like " blah blah blah " .
Let's figure it out.
Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.
Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.
Sticking to a single style or theme is more than a branding game. We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.
By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.
#5 Use hashtags
Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!
Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.
Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.
Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.
If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.
#6 Use location tags
Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.
If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.
Locations have their own separate feed, stories and hashtags - use this sticker and your content will be automatically added there.
#7 Start blogging
Do you have a blog? Start running it on Hashtap or Yandex.Zen.
You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post.
The more people who read your blog, the more likely they are to go to your social media pages and follow.
This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.
#8 Follow competitors' followers
To promote your account, you need to find people who follow your competitors' pages.
Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.
It's better to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.
#9 Work with bloggers
Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.
But when choosing a blogger, carefully study his profile, exclude cheating subscribers.
Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this?
#10 Giveaways
Giveaways are another effective way to promote your account.
If the draw is published on the site, then you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.
If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.
If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.
Is your goal to promote your account? Then this strategy is for you if increasing sales is not.
#11 Collaborations with other brands
While you're at the start of promoting your page, collaborating with other brands is a quick way to gain a base of targeted followers. You just repost and tag each other's profile.
You don't have to do anything but repost. New subscribers will write to you first.
#12 Instagram Tips/Guide
Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.
There are 3 guide formats available:
- Places - collections of interesting places, objects, etc. in your city or some other city.
- Products - collections of products that you sell on your Instagram.
- Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.
If you have interesting and useful tips, they will be shared with them.
