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How to target audience on instagram promotion


A Guide to Finding your Instagram Target Audience

Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy.

Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.

So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. This post is going to help you do exactly that.

Finding and researching your Instagram target audience

Let’s start with a few key methods to define your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram.

Resources for audience insights

In addition to the best practices below, explore these resource for more ways to pinpoint your audience:

  • Social media demographics to inform your brand’s strategy
  • How to use social media personas to boost brand engagement
  • How to define and reach your target audience on social media

1. Start with larger personas

You don’t necessarily have to reinvent the wheel. If your business already has defined buyer personas, it will often make sense to reuse the same information to define your Instagram target audience.

Have a clear idea of what the typical customer looks like for your business. Ask yourself what your product is and what it does. Who is your product designed for? And what is your audience looking for?

A product like Evernote, for instance, makes it easier for people to take notes and organize important information.

So their target audience would typically be: a) busy professionals b) looking for solutions to organize their information and tasks c) and increase their productivity.

Manage your audience with Sprout Social

Sprout’s profile views allow you to review conversation history and add internal notes and contact details to individual profiles.

Highlight brand advocates and stay on top of customer care with detailed information your entire team can access.

Test out how Sprout can help you connect to your target audience with a free trial.

2. Collect competitive insight

You can learn a lot about your target audience by looking into your competitors’ Instagram audience. See what kind of followers they have and what kind of posts they are publishing. This can give you some idea of what your Instagram target audience should look like. You can figure out if there are gaps or missing audience segments you’ve left out as you’ve started putting together a picture of your own audience.

While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Just enter their social media handle and the tool will generate a comprehensive audit report of their account.

You can discover important audience insights such as their follower locations, demographics and brand mentions.

3. Use existing demographics data

The existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience.

Under “Insights”, go to “Audience”. Here, you can see some vital statistics about your existing followers including their age range, gender and location.

Combine this data with your buyer personas and the information you collected from competitor research. This should help you paint a clear picture of what your Instagram target audience looks like.

4. Conduct social listening to understand relevant conversations

Audience research is one of the key steps to understand your audience and execute effective Instagram targeting.

One of the best ways to understand your Instagram target audience is through social listening. Unless you know what your audience is talking about and what they are interested in, you’ll have a hard time understanding how to engage them.

Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. This can give you a better idea of what your target audience is talking about, how they feel about a certain topic and who is driving those conversations.

With this, you can identify trending conversations you can participate in and influential thought leaders to help you amplify your brand message.

5. Make the most of Instagram polls

If you’re going to research your audience, why not ask them directly?

Make the most of Instagram Stories polls to ask relevant questions that will help you understand your audience better and improve your Instagram targeting.

You could ask them what type of content they prefer and what they expect from you. Or you could create polls to narrow down on the specifics of their likes and dislikes, their interests and hobbies, their shopping behavior, etc.

Reaching and engaging your Instagram target audience

It’s not enough to find your Instagram target audience if you don’t know what to do with the information.

Once you have a clear idea of who your target audience is and what they want, you can use the insights for effective Instagram targeting. Here are a few tips to help you reach and engage your audience on Instagram:

1. Leverage the right hashtags

The right hashtags can get you in front of the right audience.

Your target audience should have interests relevant to your brand and/or industry. This also means that they would use or follow hashtags relevant to the industry.

It’s your job to make sure that you use those hashtags so that the right people can discover your content.

This is exactly where you can make the most of Sprout’s social media monitoring tools. The Trends Report helps you discover the top hashtags that people are mentioning with your profiles, so you can narrow down on the most relevant and popular hashtags to use in your posts for better visibility.

You can also look for the top hashtags in your industry using tools like RiteTag.

Besides your regular Instagram feed posts, don’t forget to tag your Stories with the right hashtags.

2. Use location tagging

For location-based Instagram targeting, you can make the most of the platform’s location tagging feature. As location-tagged posts and Stories show up in relevant searches, this feature can significantly enhance your post visibility with the right audience.

In other words, people interested in content or events captured at those locations will be able to see your posts in their search results. Since the content is relevant to them, there’s a good chance they will take the time to view it and even engage with it.

See how the official Spurs Instagram account tagged one of their posts at the AT&T Center.

View this post on Instagram

A post shared by San Antonio Spurs (@spurs)

3. Connect with the right influencers

Influencers have authority in specific niches as a direct result of their passion and expertise. They have amassed hundreds of thousands of followers whose interests align with their niche.

So partnering with the right influencers can be highly effective for reaching your Instagram target audience. This would involve a partnership with influencers that your target audience follows and looks up to.

There are a few ways to find relevant Instagram influencers for your brand.

  • Through a hashtag search – Conduct a hashtag search using industry- or brand-specific hashtags. Look for influencer content among the “Top Posts” in your search results. This should help you narrow down on influencers who create highly relevant content in your niche.For example, let’s say you are a home décor brand and you want to reach people who are interested in DIY home décor. Conduct a search for the hashtag #diyhomedecor and go through the top posts in your search results.

    For this example, let’s take a closer look at the following post, which comes up among the top posts for this hashtag.

    Now we’re going to check out the account that created the post. In this case, it’s the user @down_mulberry_lane. As you can see in the screenshot below, the user has 34.8k followers and her content is very relevant to home décor. Having both reach and relevance, she could make an excellent influencer for a brand in this area.
  • Using influencer discovery platforms – You can also use influencer discovery platforms like BuzzSumo and Influence.co to conduct your search. All you need to do is enter an industry-specific keyword and the platforms will display the most relevant influencers for those keywords.Additionally, you can also use the social media marketing analytics suite from Sprout to identify influencers who are leading relevant conversations in your niche.

Once you identify the right influencers for your brand, you can approach them with several types of partnership depending on your goals. You could:

  • Have them review your product or service
  • Get them to share your content with their followers
  • Partner with them to run a giveaway contest
  • Have them take over your social media account for a set time period
  • Get them to ingeniously position your brand or product

For example, Yes Style, a K-beauty retailer partnered with a beauty influencer @sophsmakeupp to promote their products. The influencer created a short tutorial video akin to the usual content that she regularly produces. In the video, she used products that people can buy on Yes Style and included a short review of each product in the caption.

View this post on Instagram

A post shared by Sophia🦋 (@sophsmakeupp)

This is an excellent example of partnering with the right influencers to reach your Instagram target audience.

4. Participate in relevant and trending conversations

Participating in the right conversations can help you get noticed by the right people.

Use social listening tools from Sprout to discover trending conversations in your industry and about your brand. This will help you understand some of the most active conversations that you can either participate on through existing active posts, or start new posts that have a high chance of sparking engagement.

You can also use these tools to track brand sentiment and understand how people feel about your brand and your competitors. This will give you some insight on how to differentiate your business and engage your target audience more effectively.

5. Get inspiration from analytics data

Further, you can collect performance insights from your published content to see what your audience likes.

Find out what types of content get the most engagement so you can understand what resonates with the audience. Use this information to strengthen your Instagram marketing strategy and develop more engaging content.

Sprout’s social performance reporting tools are perfect for collecting these insights. In the below example, the message tagging feature was used to group different campaigns and hashtags, allowing a more granular look at what posts are getting seen more frequently.

Start engaging on Instagram

Having a better understanding of who your Instagram target audience is and what they like will empower you to strengthen your engagement strategy.

Use the tips given above to find, research and engage your audience on Instagram. If you’re ready to take your strategy to the next level, get a 30-day free trial of Sprout Social to test out our tools for yourself.

 

How to Identify Your Instagram Target Audience and Create Customers

Are you attracting the right audience on Instagram?

Do you know what type of content inspires them? Or what problems are they currently facing? If not, then you’ve probably learned the hard way that selling to a cold audience is EXTREMELY hard.

But don’t worry. You’re not alone! We’ve come across many brand owners who have the same issues. Most of the time they’re targeting the wrong audience who isn’t interested in their offer. Other times they’re posting without having an effective Instagram marketing strategy. Luckily, we now have Instagram analytics tools to help us learn more about the people we’re targeting online.

In this post, we’ve lined up a step-by-step process to help you identify your Instagram target audience and turn them into customers: 

  • Step 1: Pick a profitable niche
  • Step 2: Find the perfect audience size
  • Step 3: Create buyer personas
  • Step 4: Analyze your competitors’ audience
  • Step 5: Use the search tool to discover new audiences
  • Step 6: Use analytics to keep track of your followers

Ready? Let’s get started!

Step #1: Pick a profitable niche 

Here are some profitable Instagram niches to inspire you:

Travel 

Do you love to travel and you’re able to do it frequently? Bring your followers with you on inspiring journeys as @travelikeagirl does.  

Health & Fitness

Passionate about inspiring others to live a healthy life? You can share healthy recipes, fitness routines and mindset posts like @popsugarfitness.

Beauty 

Love makeup? Is creating tutorials and reviewing beauty products is something that you’re fascinated with? 

Photography

Instagram is perfect for photographers (below: @gaborestefan) as it’s a visual platform. Beautiful and eye-catchy pictures get re-shared and have some of the best reach. Just figure out what kind of photography do you enjoy doing more: wedding, pets, lifestyle, business, etc. 

Fashion

People come to Instagram for fashion inspiration and product inspiration. Instagram fashion influencers are so abundant, they’re now categorized into nano, micro, and giga-influencers. If you’re a fashion designer, retailer (example: @skims), or influencer you’ll be able to build a community. 

PS: Want to become a social media influencer? Check out this guide on how to become a social media influencer.



Business 

Small and large businesses are now using Instagram. Regardless of what you’re selling, as long as you can present your products/services in a visually compelling way you’ll find your audience on Instagram. Below:@nealschaffer

Pets 

Who doesn’t love cute pets? Images of cats (below @hosico_cat), dogs, and other lovely creatures will stop anyone from scrolling through their feeds. 

So, how do you pick a niche? 

Start by listing 5 things you’re passionate to talk and write about. Then do a quick search on Instagram and see what type of content people post in that niche. Is it something you’re comfortable posting about? Are there people who are successful in your niche? If yes, then, you can go ahead with your topic idea. If not, back to the drawing board.  

Examples of niches:
  • Industry: Health & fitness
    • Niche: Vegan recipes, Yoga for teenagers 
  • Industry: Marketing
    • Niche: Instagram marketing, Pinterest marketing, Tiktok marketing, Ads for e-commerce business
  • Industry: Handmade products
    • Niche: Custom engraved pottery, Custom printed T-shirts, Coconut oil cosmetics

Pro tip: Don’t confuse your niche with your industry. A niche is a small fraction of the entire market you’re in. The more specific you are with your targeting, the easier it’s going to be to appeal to the right group of customers.

Step #2: Find the perfect audience size that’s not too broad but not too small either

Now that you have selected a few topics, it’s time to test the audience size for each of your niches. This is important because if you pick an audience that is too broad, you’re not going to be very successful in targeting. I like to use the Facebook ads targeting tool to test audiences. The tool allows you to do a detailed targeting by demographics, geographical location, income level, and interests. 

You might be thinking: ”I already know my Instagram target audience. It’s American women, aged 20 – 40 who own a business”. In reality, what you have is a very broad audience. That’s 22 million people! Even if we discount the 40% of people in your target audience who aren’t on Instagram, you still have a broad audience that’s going to be difficult to target.  

So, you’ll want to niche down even more and start thinking: Who is ACTUALLY your ideal customer? And what interests do they have? 

Step #3: Create buyer personas

One method that’s been very effective to narrow down on your Instagram target audience, is building buyer personas. A buyer persona is an avatar of the common characteristics your ideal buyers have. The more detailed it is, the more effective your marketing actions will be. If you’re selling products/services to all genders and age groups, you should create a few different personas. 

Here’s how to create a buyer persona

First, decide on the demographics traits your ideal buyers have: 

  1. Age
  2. Gender
  3. Location
  4. Occupation
  5. Monthly income
  6. Education level
  7. Other interests 

Second, take note of your ideal customer’s preferred sources of information. Who are the top bloggers or websites they follow? Who are the gurus they trust? Do they read any books or magazines? These are all important factors that will influence their buying decisions.  



  1. Blogs/websites
  2. Social media channels
  3. Gurus/influencers
  4. Books
  5. Magazines

Next, use social media polls to ask your audience what are their main challenges & pain points, and what’s stopping them from achieving their goals? These challenges will help you decide on a product/solution you can offer that’s tailored to their needs. 

  1. Customer challenge 1
  2. Customer challenge 2
  3. Customer challenge 3

Finally, it’s time to think about which problem can you help them solve.  People may have a wide range of problems. And you may not be able to address everything in the content you share on social media. And that’s okay! You just need to find one solution that you can offer that’s going to make your audience’s life better. 

  1. The problem I can help my audience solve is … [insert customer challenge]

Did you nail that? You’ll find it easier to convert your audience into paying customers! Because now you’re focused on the SOLUTION to their problems.  

Step #4: Analyze your competitors’ audience

With 75% of US-based businesses planning to have an Instagram account this year, you’ll hardly be the only business offering the product/service you do. So, in that case, if you’re not sure who your ideal audience is you’ll find success in analyzing your competitors’ audience. 

  • Who are the people that engage with your competitors’ Instagram posts?
  • Where do they live? 
  • What type of content attracts them? 
  • What inspired them?

These questions can be answered by doing a competitive overview.  

But you don’t have to do it manually. You can spy on your competitors using analytics tools. Sharemyinsights.com allows you to see what your competitors are doing. You can check how often they post, what hashtags bring them most likes and get insights into their followers’ demographics. 

This is another reason why you should keep your competitors close: you can find your ideal audience on their profile.

Go to your competitor’s profile and tap on Followers. From there, start looking at their followers’ accounts and follow them back. Scroll through their posts, reply to comments, and start engaging in conversations with your ideal buyers. Just be careful not to follow more than 50 people a day, or Instagram may think you’re a spammer/robot. 

Pro Tip: Want more exposure? Switch on notifications for your top competitors. Just make sure you leave a meaningful comment so your potential buyers might notice and come over to your page and follow you back. 

Step #5: Discover new audiences through industry hashtags

Did you know you could search for keywords on Instagram? While the platfor is a far cry from a search engine a few things are searchable: your profile username, business name and hashtags. So how can that help you find your audience? Try typing your industry keywords into the search bar to discover new accounts. Once you’ve found people you’re interested to connect with, you can follow them and send them a DM/voice note introducing yourself. 

Pro Tip: Want to market your business locally in your town? Then search your industry + city name to narrow down your search. Now you can get connected with people in your town.

Step #6: Use Instagram analytics tools to track your audience insights 

Lastly, you want to monitor your follower’s insights. Instagram offers insights into your followers which can tell you whether your content strategy is attracting your ideal clients. Below are the top Instagram metrics you should track and what they mean.

Target audience metrics to track on Instagram:

Audience growth

This metric tells you the number of followers you gained/lost since the previous week. If you see sudden spikes or drops you need to double-check your content strategy. Is the content relevant to your audience? If not, change it. 

Top locations

Instagram allows you to track your top 5 countries & cities your followers are located. This is important to note if you are targeting a specific country or city. Use this information to help you save money on Facebook ads. 

Age range

This shows a breakdown of your followers’ age groups. This will help you understand what age groups find your content more appealing. And you can change your voice/content to fit your audience best.

Gender 

This metric indicates the balance between female and male followers. This is important if you’re trying to target a specific gender. For example, you’re a fitness coach for women, you’ll want to attract a larger portion of your followers who are women.  

Followers (activity)

This metric tells you the hours and days your followers are most active on Instagram. Use this metric to find out the best times to post on Instagram and schedule your posts in advance. 

Conclusion: 

To take advantage of the marketing opportunities Instagram offers, you need to be clear of who your audience is. And who it isn’t! So now that you know how to identify your Instagram target audience, you’re ready to convert them into buyers. Good luck!

Hero photo by Simon Maage on Unsplash 

Instagram Target Audience FAQs

What age group is Instagram aimed at?

Instagram is a young adult’s social channel. In fact, brands prefer Instagram as their medium to connect with millennials but it continues to extend to older generations. Statistics show that 71% of Instagram users in the age range of 35 years old and below while 16% are between 35-44 years old. If you are looking to know what age group to target on Instagram, it is still best not to focus on a single generation.

What is the Instagram demographic?

The Instagram demographic shows that younger generations tend to use the platform more than older generations. 71% of IG users are below 35 years old and only 16% are 35-44 years old. In the United States, 75% are between ages 18 and 24 years old, and 57% of US adult users are 25 and 29 years old. These numbers imply that the 18 to 24 U.S. age group who uses Instagram is almost the same demographics as Facebook.

What is Instagram auto audience?

The auto audience is a feature on Instagram that helps brands target their ads to a specific audience. Instead of sending ads to a general audience, it will send the ads to the people who are relevant and more likely to be interested in your product/service. They execute this by creating an audience using diverse signals like location, interests, and demographics. This is helpful especially with billions of active Instagram users.

How do you get an audience on Instagram?

Getting Instagram followers is not easy, however, we got some tips for you on how to grow your Instagram followers today. First, create a hashtag relevant to your brand, product, or service and make it a habit to always include it in your posts. You also need to consistently engage with your followers. This will help you build relationships with your audience. More than that, socializing with your followers and other Instagram accounts works too!

Who is the most followed person on Instagram?

The most followed person on Instagram is the famous Portuguese football player, Cristiano Ronaldo. March 2021, he has a massive 268 million followers. This makes him one of the most sought-after influencers on the platform. Brands are willing to pay huge money to reach his audience. Recently, he topped the Instagram Rich List Sports where it is reported that he takes home $889,000 per sponsored Instagram post.

20 ways to quickly increase followers

The main marker of popularity on Instagram is the blogger's followers or live audience. It is no coincidence that mega-popular bloggers are called millionaires - by the number of followers. How to get a lot of subscribers? You will find working ways to gain an audience on Instagram from scratch in this article.

And if you want an instant result, then there is always the opportunity to get live followers on Instagram. And here we will tell you how to start promotion:

1. How to get an audience on Instagram? Define her!

If you are going to seriously promote your Instagram, then first of all you need to determine the target audience. Analyze the topic of your page and think about who will be interested in it. Knowing your target audience will help you create relevant posts targeted at potentially interested subscribers. For business accounts, the definition of the target audience is necessary to find customers. So here are 3 steps to help you define your audience:

  1. Choose a theme for your Instagram page and mark it in the description.

  2. Think about what age, gender and lifestyle people would be interested in your blog topic.

  3. Create an average portrait of your potential subscriber.

When you know who you are talking to in your posts and who you are creating them for, it will be easier to gain an audience on Instagram.

Photo: Freepik.com/natanaelginting

2. Proper page design is an important success factor

A nice avatar is not the most important thing in profile design. SMM marketers advise starting with a username. Your nickname must match the theme of the page. It's great if you embed a keyword in it. The same key must be included in the login, which is displayed in the profile header. What else needs to be done to quickly gain an audience on Instagram?

  • Choose a bright and high-quality photo for the avatar;

  • Create an informative description in the profile header;

  • Place important links there and check their clickability.

To make the information not seem too dry and official, add a few emojis on the topic.

Photo: Freepik.com/our-team

3. Follow the quality of content

Instagram is a visual social network, so focus on beautiful photos and videos. Ideally, they should be taken by you, and not copied from Google. But just beautiful photos are not enough to attract followers on Instagram. The picture should be supplemented with meaningful text in the best laws of syncretism.

When compiling a description, rely on data on the target audience to make the text relevant. Use all the features of Instagram: post stories, create carousels, upload gifs and shoot short videos. A variety of content will not let subscribers get bored on your page.

Photo: Freepik.com/user7920588

4. How to increase the audience on Instagram: Communication - Key to all

,

, declare yourself to be noticed. To do this, communicate with other bloggers in the comments, join discussions, actively like and reply to stories. In posts and stories, reach out to your potential followers. Always answer questions in comments and direct, ask for advice, subscribe to some profiles. This method of how to attract followers on Instagram always works, even for absolute beginners.

5. Do a competitor analysis

Once you have identified your thematic niche, find several similar successful blogs and analyze them by parameters:

  • How many followers they have;

  • What type of content is popular;

  • How often posts are posted;

  • How is the interaction with the audience.

This method will help you understand where to go next in order to guarantee a live audience on Instagram.

Photo: Freepik.com/natanaelginting

6. Subscribe to similar blogs

to track popular blogs in your subject to get a landmark for interaction with the audience. Turn on notifications for new posts to be the first to be active. This is a great way to grab the attention of potential subscribers. The main thing - do not advertise yourself directly in the comments, no one likes this.

7. Mutual PR and SFS

If you already have a minimum number of subscribers, then offer mutual PR to bloggers on similar topics. The method is that you advertise another blogger in your blog, and he promotes you in his own. In this case, there is an exchange of audience and growth of subscribers.

You can also participate in SFS with popular bloggers. To do this, you need to follow the updates and comply with the conditions of the competition. SFS stands for "shout out for shout out" or "mention for mention". If your photo got into the SFS collage of a very popular blogger in your niche, then expect an influx of subscribers.

Photo: Freepik.com/freepik

8. Hechestegs are a great way to pick up a live audience on Instagram

Most often, information on the hashtags are looking for information. You have little chance of getting into the eyes of potential followers if you don't use relevant hashtags. You can add up to 30 hashtags to each post. It is best to write them in the comments, and not in the text field, so as not to focus on the fact that you are actively promoting your account.

You can see working hashtags from competitors, as well as search using special programs. It is also recommended to delete irrelevant hashtags a day after publication.

9. Don't forget about geolocation

Set the current location to attract residents of your city to your page. Among them are definitely representatives of your target audience. If you use your blog to promote products and services, then geolocation will help you find potential customers. Research hashtags related to geolocation and use them too.

Photo: Freepik.com/user1558154

10. Create a content plan and follow it

The number of posts per day or a week indirectly affects the growth of subscribers on Instagram. If you do not publish content for a long time, then unsubscribes are inevitable. To keep the number of subscribers, you need to post regularly. And in order to increase the audience, you need to constantly give new content: upload stories, write texts and publish photos.

In order not to get confused about what's what, Internet marketing experts recommend making a content plan for a month. Include post ideas in it, write down what you need to say, what to show and what to share. This approach will not only help you to maintain regularity in publications, but also to analyze which posts reach the audience. And in the future - to gain a considerable number of subscribers for your account.

Photo: Freepik.com/kathayut

11. Post at the right time

Prime time is a topical concept not only for television, but also for social networks. It denotes the time of maximum activity of the audience. For example, on weekdays it is 16-18 hours, on weekends - 12-18 hours. If you post posts within these time frames, then the likelihood that most subscribers will see them increases significantly.

User activity times may vary on your page. To determine your personal prime time, you can use special statistics analysis programs.

Photo: Freepik.com/natanaelginting

12. Advertising will help to quickly dial the audience on Instagram

despite all modern tricks, it is advertising that helps subscribers on Instagram. The method is not free, but it is the most effective. There are not too many ads on Instagram, which means that users are not tired of it yet. Create a quality promotional post targeted at potential subscribers and expect feedback.

13. Post on thematic profiles

There are thematic accounts on Instagram where different bloggers publish. This is a great way to attract the attention of users and even gain followers on Instagram. A hashtag search will help you find blogs like this in your niche. Subscribe to such a profile and submit your post for publication, remembering to use their unique hashtags. The main condition is that your profile should not be completely empty, otherwise you are unlikely to be published.

Photo: Freepik.com/natanaelginting

14. Subscribe, Lake, see Storis

Banal, but still working advice - use masslying, massfolloving and masslyuming. These methods are classified as gray promotion, since the essence of such activity is not in showing interest, but in anticipation of mutual likes and subscriptions from users.

The main thing in Internet marketing is not to violate the limit of the social network, otherwise you can get a temporary blocking of your account. The limit of subscriptions per day is no more than 200, and likes - 500, but for absolute beginners, these numbers may be less.

Of all these methods, masslooking (viewing stories) is the most effective, as it is still less common. In addition, stories cannot be viewed by bots, and therefore such activity will not arouse suspicion from Instagram algorithms.

Photo: Freepik.com/natanaelginting

15. Lay storis and remove Live-Video

Storis-the best way to communicate with Instagram subscribers. Regular stories will help you gain an active audience on Instagram and keep users interested. Despite the fact that the site allows you to post up to 30 stories per day, it is recommended to limit yourself to three times less. Post stories 1-2 per hour, not in batches. Use hashtags in your stories to help promote them.

Live videos are a great way to diversify your content. "Live" videos are placed in the same line as the stories, but marked live. They are always at the top of the list and are a great way to grab the attention of subscribers. Videos should be published during prime time, and before that, it is advisable to make an announcement in the form of a corresponding post. At the appointed time, go to the story, select live and start filming.

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16. Advertise your page on third-party sites

Mentioning your blog on forums, social networks and various sites will help you gain a large audience on Instagram. In your social networks, you can make a post with a QR code leading to your page. On any third-party resources, always leave a link to Instagram. Unite social networks, indicating relevant links to all profiles in social networks in the description.

17. Use additional services

Today, there are many applications and services for analyzing statistics and posting on Instagram. They will help make the content on this social network more professional and find an individual approach to the audience. Good services:

  • Picture.plus - story, text and video post editor;

  • Instagrafica - templates for Instagram;

  • Crello - creative design of posts;

  • Instaredactor - editor of publications with the function of delayed posting;

  • SMMplanner - content planner;

  • Storiesgain is an advertising service in stories.

Photo: Freepik.com/upklyak

Built-in filters will no longer surprise users, so use photo editors with a huge range of functions to process photos. With their help, you can make a page in a thematic design that looks stylish and attractive.

18. Pin Stories

Pin posts to "Relevant" to structure blog information. This will make it easier for your subscribers to search for information on a particular topic. "Relevant" posts on Instagram are placed under the profile header and instantly attract the attention of users who accidentally looked at your page.

19. Participate in marathons and flash mobs

Participation in public events will help you join the Instagram community. Write posts, share emotions, publish reviews in stories, remembering to use the appropriate hashtags. Be in trend, so you will not only increase your audience reach, but also find new friends.

Photo: Freepik. com/m-teERapat

20. Cheat is a win-win way to gain an audience on Instagram

If you need an instant result, then cheat will help. In this case, it is important to choose the right service. Give preference to those that promise to build a live audience on Instagram, rather than replenish the ranks of your followers with bots. Cheating speeds up account promotion, provided that you follow the rules:

  • Use only one, but proven service;

  • Order a realistic number of subscribers;

  • Combine promotion with other promotion methods.

To make the promotion look natural, it is recommended to order not only subscribers, but also likes, comments and video views.

Photo: Freepik.com/Rwpixel-com

Conclusion

To gain a living audience on Instagram, you need:

  • Find your style and define your target audience;

  • Communicate with other users;

  • Participate in various activities;

  • Publish posts and stories daily;

  • Use all available promotion methods.

Remember that water does not flow under a lying stone, but vigorous activity always bears fruit in the form of popularity and success.

The material is placed as advertising

How to choose the target audience on Instagram

Elena
Sergeeva, Targeted advertising specialist

Selecting a target audience on Instagram is an important stage on which the results of your promotion depend. The better and more accurately you work through this data, the more sales and attention you will get. If you don’t know who your target audience is yet, then it’s too early to move on to setting up targeted advertising on Instagram. First you need to pick it up, or at least make assumptions about who can become your ideal client or subscriber. How to do this, we will tell in the article.

Method 1: study current subscribers

If your page already has a small audience, you can conduct your own mini-research and study subscriber accounts.

For small numbers, the manual method is also suitable: go to accounts and analyze what interests your subscribers have, what is important to them, what unites them. This method will not work if subscribers were attracted by "gray" methods: through mass subscriptions or participation in a giveaway (a contest with prizes that one or more bloggers play). In this case, the selection will be irrelevant to the account.

For accounts with several thousand followers, the option of detailed audience analytics through internal Instagram statistics or third-party services is suitable.

Method 2: competitor analysis

This method can be successfully combined with the first one or used separately if your account has few followers yet.

Identify competitor accounts in your area and analyze the reactions and common features of the target audience: activity in comments, questions and objections, user accounts and their interests, subscriptions, marks.

The following ways to search for the target audience are located in the advertising account itself and are focused on working with targeted advertising on Instagram.

Method 3: Search for a target audience on Instagram by setting up an advertising campaign

You can select an audience for setting up targeted advertising both in the Instagram app and through Facebook Ads Manager.

In this article, we will take a closer look at the "Audiences" section in the Facebook advertising account. In addition to the basic characteristics of the target audience by age, gender, language, and geolocation, define detailed targeting parameters.

Suppose you want to show ads to entrepreneurs. In this case, you need to select interests from the topics of business and entrepreneurship. These can be either very broad interests with a large number of users:

Or, conversely, parameters that will narrow the audience:

Broad interests imply a large cut of the audience according to one common criterion. Such interests are in highly competitive topics and well-developed markets. Launching advertising to a wide audience is very costly and most often ineffective: it resembles firing a cannon at sparrows. And with a limited advertising budget, you run the risk of wasting money and not achieving your goals.

If you know what else your audience is interested in besides entrepreneurship, then you can better optimize the campaign at the setup stage. For example, your audience is still interested in yachting. Using the "Narrow Audience" button, you can add another criterion and get an audience at the intersection of these two interests:

Or, let's say you advertise themed jewelry for new parents. Then you can use a combination of broad interests with demographic characteristics.

The combination of different characteristics and interests makes it possible to create unique segments of the target audience. But we recommend:

  • Use no more than 1-4 detailed targeting options per ad group.
  • Do not confuse interests with demographics, job titles, or behavioral factors. To intersect them, it is better to use audience narrowing settings.

Method 4: Finding a Warm Audience

You can also work with your current audience on Instagram. This is possible:

  • for users of an Instagram account for a certain period of time,
  • for external site,
  • for Facebook business pages.

In the "Audiences" section in the advertising account, click "Create an audience", and then select "Custom audience":

In the window that opens, select a source for analysis and collection of the target audience.

Following the prompts of the system, you will create an audience segment based on the results of its interaction with your content or resource, for example, those who watched the video in the account. Then you can set up ads for this segment and remind yourself.

We described the creation of custom audiences in more detail in the article.

Method 5: Search for a lookalike audience on Instagram

This method complements the previous one.

If you already have a database of site visitors or current and potential customers (for example, their mail and phone numbers), then Facebook and Instagram algorithms will help you find similar users who may also be interested in your product.

Learn more