So you’re thinking about starting a new Instagram page.
And maybe you’re already thinking about how to build Instagram followers.
Well you’re in luck kid!
Before you start posting on your new account, you’ll need to know the first three rules of Instagram marketing:
HAHA!
Now that you know the rules, know this.
In order to create compelling Instagram content, you first need to think long and hard about your brand. Take thirty seconds right now to visualize your brand in 5 years. Think big. What feelings come to mind? Colors? Think about the people and personalities your brand appeals to.
Done? Ok, now on to a few basics… According to Google, a brand consists of the following 6 elements:
If you’ve started an Instagram, you’ve probably got your Company Name, Logo, etc all figured out. Or maybe you’re starting a meme account and are still nailing that part down – that’s ok too! But for this post, we’re going to focus on #6 – the overall aesthetics of your brand.
In this post, we’ll take you through our proven process to building fast growing instagram accounts from scratch, starting with zero, yes zero followers. We’ll talk about how to determine what your brand should look like aesthetically, and how to convey that on your brand’s Instagram page.
Once you’ve figured that out, it’s time to start posting…but you’re not done yet. You’ve got to get your new Instagram page in front of the right people, and we’ll show you how to do that. Using the latest Instagram Hacks we’ll show you how to get more followers, quickly, and even get over 1000 new followers in your first month.
Keep reading to learn how to start out your Instagram venture with bang!
Start Thinking about Your Aesthetic and Vibe from Day 1
To build the overall aesthetics and vibe you have to brainstorm what you want the look and feel of your Instagram account to be.
Ask yourself the following 3 questions:
Are you silly, creative, and fun like Jeremey Veach and his Instagram filled with hilarious shots of his pug?
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Are you sleek, minimal, and innovative like Jenny Mustard and her minimalist lifestyle account?
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See Content Marketing Institute’s ‘Brand Voice Chart’ for an example of how to create your brand’s voice.
Create a mood board that encompasses each trait.
What does ‘passionate’ look like for you?
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What does ‘quirky’ look like for you?
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Now that you’ve done a little self-reflection and creative thinking, let’s get into the more technical aspects of growing your Instagram account from 0 followers.
Think about the saying “jack of all trades, master of none.” Do you think it’s better to be good at everything or amazing at one thing specific?
Well, when it comes to Instagram, it’s better to target a particular niche instead of the entire Instagram population.
To attract your niche audience, you have to understand what type of posts your target audience wants to see.
To find out your target audience’s wants, try:
Hashtags work by grouping Instagram posts together with similar relevance. They are essentially a ‘tag’ or a ‘label’ for the type of image you are posting.
When you include a hashtag in the description of your post, it will appear on Instagram’s hashtag page along with other photos using the same hashtag.
When other Instagrammers search or click that hashtag, they will be directed to your picture on this page. If they like what they see, they will follow your account.
Red Bull is a master #hashtagger. The brand is known for portraying traits such as extreme, active, and adrenaline. That’s why the brand uses hashtags like #crazy #activelife #freestyle to reach an audience with a similar adrenaline-junkie lifestyle.
Red Bull uses the hashtags #keepgoing #yougotthis #motorcross and #freestyle for this photo of an extreme motocross rider.
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Use Instagram as a tool for finding hashtags that are relevant to your brand and commonly used among your target audience.
For example, if you’re a fashion label, search the hashtag #fashiondesigner, and a list of relevant hashtags will appear.
The hashtag #fashiondesginer maybe too general, but the hashtag #fashiondesignerindonesia is relevant if you’re a fashion designer who’s brand is popular in Indonesia.
Click here to read more about choosing the right hashtags.
Pro Tip: Using too many hashtags can have the opposite effect on your Instagram followers, that is, you’ll begin to lose them. Using too many irrelevant hashtags looks spammy, unprofessional, and cluttered. That’s why Jumper Media came up with a solution that allows brands to reap the benefits of using hashtags for reach without losing their brand’s voice.
Click here to see the article ‘How to Hide Hashtags on Instagram.”
BONUS MATERIAL! Click here for 3 common mistakes first-time Instagramers make.
It’s Never to Early for Influencers
The word ‘influencers’ is one of the biggest buzzwords of 2018, but is nonetheless essential for growing your Instagram following.
Instagram Influencers are the future of word of mouth marketing. They generate buzz about their favorite products and services to their followers in a natural, organic way
That’s why it’s important to leverage Instagram influencers to acquire new followers.
There is a catch to this, however. An influencer that you don’t have a personal relationship with is unlikely to post something about your product or service if you don’t have something to offer the influencer. Try building relationships with influencers by attending influencer events, or reaching out to them by sending them a direct message.
How to build relationships with influencers:
Once you’ve found and chosen an Influencer, it’s time to show them your value. You have to convince them that you are worth their while to use and promote.
Here are 4 methods for showing your value:
Before reaching out to an influencer, host a giveaway to build your following. You can do so by partaking in a chat loop giveaway.
To start a loop, reach out to 3-4 Instagrammers in the same industry and position as you are. Pool together your resources to create a prize and a giveaway contest and watch your follower count rise.
Remember that you will lose some followers once the contest ends. However, if you’re producing quality content, most followers will stick around.
If you host a successful contest, it shows influencer’s that you have an engaged audience.
Big News! We got so many questions about loop giveaways we wrote an entire article about them. Check it out! ==> [Braindump] Instagram Loop Giveaways: Ideas for Contests that Don’t Suck
EducationComment on your influencers’ Instagram posts with relevant educational tips to show that you’re an expert in your field.
A lot of influencers post pictures with products that they received for free from brands. You can be one of those brands if you simply send a gift package in the mail to relevant influencers.
Pro Tip: Send free products with “no strings attached.” Genuine influencers will only post pictures with products from brands that they love.
Although more costly than other methods, you can hire relevant influencers to show how much you value them in monetary terms.
BONUS MATERIAL! Click here for 3 common mistakes first-time Instagramers make.
Filters
Filters are not just for fun. They can help you gain more followers on Instagram and increase engagement.
Researchers from Georgia Tech and Yahoo Labs conducted a study that analyzed millions of Instagram photos.
They discovered that “filtered photos are 21% more likely to be viewed and 45% more likely to be commented on” than photos that don’t use a filter.
According to the same study, the filters that work the best have:
An example used in the survey to show how a filter can add engagement to a photo.
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Pro Tip: Don’t stop at filters. Research what kind of images perform the best on Instagram. Click here to see Curalate’s infographic on the type of qualities that perform best on Instagram.
Curalate discovered that light posts receive 24% more likes than dark posts.
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Consistency Will Take You From 0 to 10,000
Research shows that Instagram accounts with 100K+ followers post, on average, more frequently than accounts with less than 10K followers.
Consistency is key when it comes to gaining followers on Instagram. If you don’t delight followers with at least a few posts per week, then you can’t expect them to engage.
The more engagement your posts receive, the more likely Instagram’s algorithm will put your posts on the top of your followers’ news feeds. The more people that see your posts, the more followers you will gain.
However, there is more to post on a regular basis than meets the eye. You have to find the best time to post based on your target audience.
First think about it logically. For example, if your target audience is teens living in Brazil, research the most popular times they’re active on Instagram and post your photos each day around the same time.
Secondly, once you have a good number of posts on your Instagram, simply look at the posts that received the most engagement and write down the times you posted them.
What are you waiting for?
Remember, quality content is what builds Instagram accounts with thousands (even millions) of truly engaged followers.
So never stop improving your content. There is always more to learn, more to do, and more to share.
Check out Jumper Media’s blog to see more Instagram marketing insider tips.
What’s the name of your new Insta? Drop it in the comments and we’ll throw you a follow 🙂
Hélène Heath
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July 28, 2017
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Last Updated On
March 28, 2023
It can undoubtedly be a daunting task to create an Instagram account from scratch. Especially before you even have a social media strategy in place — but don’t despair! We made a step-by-step guide to aid and assist in everything from account basics to what to post on Instagram.
If you're a new brand it's a no-brainer platform to adopt and make an Instagram account to reach your audience. It's hyper-visual and primarily organic, making it a great social entertainment platform — and with about two billion monthly users, it’s ideal for propelling a new enterprise forward.
In theory, this all sounds like a walk in the park. But this endeavor cannot and should not be underestimated. Anyone who's ever tried so much as to grow Instagram followers knows firsthand how deceptively arduous it is to sprout an engaged audience from the bottom up. Social media roles are probably the most underestimated in any company; certain executives still don't get it and believe that the job is just about posting fun photos all day long at a whim. Boy, are they wrong.
No matter how long the list of advantages may be, ignoring that Instagram has become a crowded space would be reckless. While an incredible opportunity for brands to carve out a niche by learning to start an instagram account, its two billion+ users render the platform a saturated space.
Instagram might be intuitive for anyone using the platform for fun, but it can be unclear and paralyzing for entrepreneurs thanks to endlessly evolving social media business practices. Follow the pointers below to learn how to create an Instagram account from scratch and win at brand-building with your page, posts and more.
To actually create a new Instagram account, decide whether you’d like to create a business or personal account. Brands should choose a business account — here’s how to set up your Instagram Business Account:
Your brand’s Instagram account represents how users see you. While user’s might be drawn in with a post or a Reel, you want to make a positive impression when they inevitably head to your profile — and increase your chances of Instagram recommending your account to others. Here's how to optimize your Instagram profile and how to start an Instagram page from scratch:
Be wise and link your website, where people will learn more about your products or brand. Once you've built up your audience, you can move on to bigger and better things like a link-in-bio solution. In the meantime, stick to a discovery mode mindset.If you want to create an Instagram account that makes an impression, there are a few things you should plan before you even start posting. So, what should you consider to set your Instagram profile up for success and create engaging content along the way? We've got 7 tips to get you started finding success on Instagram.
The whole point of setting up shop on Instagram is to cultivate a community of audience members that are united in their shared love for your brand and/or your content. To properly devise a content plan that will speak to your core business strategy and hook consumers, you must first resolve who you're trying to reach with those pretty visuals. Determining your target audience will be intricately consequential to your content plan, as well as your overall Instagram engagement.
In a nutshell: this is your brand's personality. Are you punny? Authoritative? Spunky? Cool? Sweet as pie? Sarcastic? These attributes are not mutually exclusive, and figuring out your narrative's tone of voice will liaise your brand assets to your audience's eyeballs. Not only is a well-crafted brand voice directional for marketing efforts, but it's also infinitely essential to driving any consumer/follower loyalty.
The Reformation brand voice is unmistakable.
This is the fun part. Assets! Pretty pictures! Videos! Boomerangs! But of what? That is the question. Building a solid content plan is highly strategic as well as creative, so bring your A-game to the devising table.
We recommend coming up with 4 or 5 visual segments that make up your Instagram account's aesthetic blueprint. Identifying pillars like this will play the role of a steering wheel and help keep things tight related to the story you're telling with your photos and videos. If you're at a loss for where to begin when starting an Instagram account from scratch, brainstorm ideas, assess what your competitors are doing, and revisit your brand strategy and your target market. These starting points always bring up big Instagram feed ideas.
Then, stick to a consistent cadence by scheduling your posts in advance to make sure you're never caught in a content pickle during boozy brunch Sundays. Or worse, you miss an important time to post like National Donut Day due to your lack of foresight.
Consistency is crucial and multifold in this case. It's essential to establish a continuous narrative on all fronts to form follower habits and fulfill expectations. This applies to:
You can easily do this by utilizing Instagram shopping and using product tagging for ease of navigation within your feed or through Reels.Exposure and word-of-mouth are priceless, especially for a new brand on Instagram. If you can set aside a small budget for influencer marketing or gifting, it can go a long way in terms of generating awareness. Focus on micro-influencers, who will often post for trade, instead of big-name power bloggers with expensive representation, who will charge a pretty penny while offering little return. Bear in mind the forging of relationships when approaching this mission.
Reach out to carefully selected influencers and brand ambassadors that align with your brand ethos and establish a genuine connection with them to cultivate organic partnerships. Disingenuous sponsored posts are transparent to audiences and will get you nowhere fast. Consistently collaborate with influencers who are enthusiastic about your brand and what you are doing.
True love can't be bought, and that's what your new potential followers are wise to.
This practice will also help you build content. All this UGC content created by your ambassadors will be yours to repurpose on your feed. No more breaking out into a cold sweat when thinking about where your next piece of content will come from.
The organic reach Instagram will grant you is excellent, but there is no shame in trying to accelerate growth. Make sure you outline specific goals that use practical Instagram advertising strategies before you determine your course of action to avoid wasting any precious budget.
Last but not least, once you've hit the ground running, your job is far from over. You have to keep abreast of all the data your efforts are yielding to be able to swerve as necessary. Dash Hudson's Instagram Insights feature can help you understand who is interacting with your content, what your audience is responding to, what strategies result in follower gains, what kind of traction you get when others post about your brand, etc.
Analyzing the data will educate your future choices — don't overlook it.
The net-net is that mastering the scientific art of Instagram marketing is challenging and indeed an uphill climb. It's not easy, success will not happen overnight, and it will more often than not be a matter of trial and error.
There is no magic formula, but there is good business advice. Follow the steps outlined above, and you should find yourself graduating to more significant leagues in no time.
If you want a tool that helps schedule and manage your content, while providing insightful data and analytics to help your team hone your continuing strategy and measure success, Dash Hudson might be the perfect fit for you. When it comes to Instagram, Dash Hudson’s LikeShop link in bio solution creates a seamless line from your content to your website for your audience, and social commerce features that help reach your brand’s e-commerce and social goals.
Nothing. Luckily, it doesn’t cost anything to make an account on Instagram.
To create a second IG account, tap your profile name at the top of the page, and select ‘Add account’. From there, follow the steps outlined in this article to create a second Instagram account.
Brands that operate in more than one region, or have diffusion lines with a separate brand identity might want to have two accounts for different brands, tones, voices, and more. For example, home improvement company Home Depot has a US-based account (@homedepot), a Canada-based account (@homedepotcanada), two separate accounts for their charitable foundations (@homedepotfoundation and @retoolyourschool), and a career account (@homedepotcareers).
There are a lot of things you can do to increase your Instagram growth. Analyzing and staying on top of trends, interacting with other users, and running contests are just a few things you can do to grow your follower base quickly on Instagram.
Make your page interesting and encourage subscribers to look at your page or website more often for shopping
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Who is not on Instagram right now? Almost all friends, acquaintances and acquaintances of acquaintances already have their own profile. Cats, dogs, children also show off in a colorful news feed. And even world-famous stars are in a hurry to gain more followers and immodestly compete among themselves for a million-strong army of fans. By typing the nickname you are interested in in the search bar, in a few seconds you are viewing all the latest news in various photographs and reading their reflections. Instagram has become an accessible means of popularizing every inhabitant of this small country on the Internet.
But, this was not enough and many began to ask the question: “How to create a second account on Instagram?”.
Yes, one more page is a completely justified need for many users of the popular social network. And then we will consider in what cases it is needed, how to start and then log into a second Instagram account and how to link it to other social networks.
Let's start with why this is necessary - another profile.
By the way, the maximum Instagram allows you to create up to five accounts per user. And there are even those for whom even this figure is not enough. So, this is necessary in cases where one person has several directions in life. It can be both a hobby and work questions. Let's list them in order.
We have listed the main three types. However, further, even within the same store, several profiles can be created for different directions. Of course, you can not bother and maintain one account, where daily selfies will be posted mixed with interesting thematic stories and the sale of some product. But, such a tape will not have an attractive appearance. In addition, in today's competitive environment, it will be very difficult to achieve the desired goal and attract more subscribers, and even more so the target audience. That is why for each direction, be it a hobby or sales, it is recommended to create a separate additional profile. To guide him in his unique and attractive style.
Additional accounts are also created for various marketing strategies. For example, you can make a selling landing page of 12 photos for any product or service. Or temporary pages are created for holding marathons and contests, after which they are made into closed groups, and after all events, such profiles are most often deleted.
So, in fact, each user can have several account pages in working use at the same time. However, in order for all of them to be maintained in an attractive form, it is necessary to devote a decent amount of time to filling it with quality content. And here's another reason why you need to create additional profiles - to hire a freelancer, and then he himself fills it with the right content and attracts the target audience to increase sales. And at the same time, your personal page remains completely under your control.
Now that you know what another profile is for, we can move on to the practical part - to create another tool to attract attention and additional income.
All you need is your mobile phone or computer, a few minutes and your desire to do it.
There are three vertical dots in the top right corner. This is what they are. 
If we talk about a computer, then here you should:
In a mobile phone, this is somewhat easier. To do this, you need to log into your account and click on the name of your page in the left right corner. In the drop-down box, you will be offered all your accounts. Choose the one you need and go.
Now that you have a new account, you will probably soon need to publish the same post on several social networks at the same time . Instagram has considered this possibility as well. Yes, you can save your time and immediately post to all social networks where you are registered.
Just fill in the required information and go through authorization. We have already discussed how to log out of an additional profile on a computer a little higher. In the phone, this procedure is somewhat different. To do this, you need to:
Now you know how to add and then remove a second Instagram account. And in what cases it will be useful to you. Use this information to your advantage and with pleasure. And we will continue to prepare useful articles for you with simple ways to use this popular social network.
Worked on the material:
Elena Moiseenkova
Head of Marketing
We tell you how to register a new Instagram account* without a phone number.
Yes, you can. But you need to understand two things:
It may even be suspicious that you create it on the same device where the profile with the phone number was. Next, we will look at how to create an Instagram account* without a phone number so that everything goes smoothly. Read about how to create a business profile in a separate guide.
Important : you can register no more than 5 accounts per mailbox on Instagram*.
First step: registering a new mail
First, we need to create a new mailbox. In the Instagram Help Center*, it says to enter an email address that only you have access to - as it will be the only way to recover your password.
Therefore, it is better to register your mail in a safe place. For example, in Yandex.Mail. You can, of course, do it on Google, but it's not always possible to create a new address without a phone number there.
Procedure:
Second stage: register on Instagram* from a new mailbox
Now we have mail and all that remains is to register with it on Instagram *. It is better to do this using the phone and the application installed on it.
Important : in order to register on Instagram* without problems, just in case, we recommend that you do it on another phone or by changing the network from Wi-Fi to mobile. Otherwise, Instagram* may detect “suspicious activity” and ask you to enter a phone number to send the code and will not post further without it.
Instagram* may suddenly ask for your phoneProcedure:
1.
Sign out of your account in the Instagram* application (if you were there). There is a button in "Settings", in the item "Log out of accounts". Uncheck the "Remember login information" box. Also, the old autologin profile may remain in the new window. Click "Delete" - do not worry, the account will disappear, only the saved passwords on your device will disappear (do you remember the passwords from the previous pages?).
2. Register a new account. The Instagram login page* will appear. Select the item at the bottom of the screen "Register" (next to the question "Don't have an account yet?")
3. Specify mail. Select the Email tab and enter the name of the newly created mailbox. In the next window you will be prompted to enter the code - it will be sent to the mailbox.
Enter the code from your mailbox to continue registering on Instagram* 4. Create a login (account name) and password .
Click the "Continue without syncing contacts" button if you don't want to. Enter your date of birth in the next window - Instagram* needs this data to display ads. Set the date to be over 18 years old.
5. Add profile photo . You can immediately publish a picture as the first post on your account. Next, we skip the window with the offer to link Facebook * and go to the windows where they will offer to subscribe to accounts. You can choose someone or skip.
Add photos and skip searching for friends on Facebook*6. Account created! For a while other Instagram users* will see that you have a new account.
Be sure to fill out your profile: biography, name, subscribe to any accounts and post a couple of posts. To beautifully create an account, come to our master class "Create an account on Instagram *". With the publication of the latest, if anything, our auto-posting service SMMplanner can help, in which you can conveniently plan the release time of a whole series of publications.
