How to see instagram followers over time
How to Track Instagram Follower Count Over Time? [in 2023]
Measuring Instagram statistics is one of the keys to success when it comes to growing your business on this social platform.
In this article, we’ll show you how to track your Instagram follower count over time and how your business can benefit from using analytics tools for Instagram.
- What is Instagram follower growth rate?
- Why should you track Instagram follower growth metric?
- Using native Instagram analytics tools
- Is Instagram Insights good enough?
- Instagram follower growth tracker
- Instagram follower tracker for competitors’ accounts
- Instagram follower count – FAQs
- How to check your Instagram follower count
- How to check your Instagram follower count history
- Why would you need an Instagram follower count tracker?
- Typical Instagram follower trackers vs. NapoleonCat
Instagram Follower Count History
Check how many followers you had on any given date. Get in-depth Instagram analytics for your profiles and track your competitors. Try NapoleonCat for free:
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What is the Instagram follower growth rate?
Growing your business on Instagram from scratch may not be easy, but if you make the effort to develop a good strategy and produce appealing content, you will definitely start to see some movement on your business profile.
Regardless of whether you are only just developing a new Instagram account or you’ve already been driving business communication on Instagram for some time, sooner or later you will discover that just staying active is not enough to grow your results effectively.
At this point, you will start to seek methods to optimize your account1 to better suit your business needs.
The first thing that comes to mind here is, of course, measuring your profile’s performance, drawing conclusions, and making adjustments to your strategy.
This is obviously the right thing to do on every social media platform, although many marketers focus too much on their content’s performance.
They overlook a statistic that might be even more important. That’s right – I’m talking about Instagram follower count history.
Instagram follower growth rate indicates how fast your followers count grows and may have a positive or negative value, depending on the new follows vs. unfollows ratio.
In other words – measuring it gives you clear information if your follower base is growing or shrinking. But how do you calculate your Instagram follower stats?
The Instagram follower growth rate is based on a simple equation. To make it work, you’ll need the following data:
- The number of followers at the beginning of the chosen time period
- The number of new followers gained throughout the analyzed period
(new follows minus unfollows)
Once you have those written down, perform this simple calculation:
Instagram follower growth rate formula.Example: Suppose you gained 100 new followers in a month. If you started out with 1000 followers, the equation would look like this:
Follower Growth Rate = 100/1000 ∗ 100% = 10%
That means that your follower growth on Instagram was 10% – which would be a very good result!
Why is Instagram follower growth a vital metric to track?
Instagram follower growth rate tells you if your content is reaching new people and grabbing their attention.
You probably wonder, how is keeping track of this metric going to help?
Looking into your fan base statistics will provide you with insights that can:
- Help you assess your content strategy
- Inspire adjustments to your communications
- Show you if your business is growing at a satisfactory rate
- Add another dimension to your competitive analysis
Now that you know how tracking Instagram follower growth can support your social media management efforts, let us have a look at how to actually do it!
Instagram Follower Tracker
Set a completely custom time range for your Instagram follower count history in NapoleonCat. Track your own profiles and your competitors, too! Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Using native Instagram analytics tools for tracking followers
Instagram provides a built-in analytics tool called Instagram Insights. Instagram Insights is available for all Instagram accounts that are connected to a Facebook Page.
You can access it by clicking the three lines in the upper-right corner of your screen. Then go to the ‘Insights’ tab and start exploring your profile’s statistics.
Tap the three lines in the top-right corner of your screen and choose ‘Insights’ in the dropdown menu.Instagram Insights – Overview
The Overview is the main tab within Instagram Insights. You’ll be able to access the main metrics from the last 7, 14, 30, or 90 days:
Instagram Insights – OverviewInstagram’s free tool organizes data into three categories that you can access inside the Overview tab:
- Accounts Reached (Reach tab)
- Content Interactions (Interactions tab)
- Total Followers (Audience tab)
Each one of them gives you an insight into a different performance category. Let us go quickly through these functionalities one by one.
Instagram Insights – Reach
The reach tab is where you will find some basic information about your content’s reach. You’ll see the number of impressions, profile visits, website taps, and call-to-action button taps.
Instagram Insights – ReachInside the reach tab, you can also check your top posts and Stories. If you click on “See All”, you’ll find all of your posts from the last 2 years.
Instagram Insights – Interactions
Inside the Interactions tab, you’ll be able to check some very basic metrics from the last 7, 14, 30, or 90 days:
Instagram Insights – InteractionsBelow these metrics, you’ll also be able to access Top Posts, Top Stories, and Top IGTV videos (same as inside the Reach tab).
Instagram Insights – Audience
The audience tab pertains to user demographic data on your account. Keep in mind that this section only analyzes your own followers count.
Later in the article, we’ll show you how to easily analyze other Instagram accounts.
Anyhow, you can check your Instagram followers count history (how many users followed and unfollowed you on a specific day). However, this ‘history’ is limited to only the last 7, 14, 30, or 90 days:
Instagram follower count history – Instagram InsightsSo why can’t we just use the last tab of Instagram Insights as it contains the most valuable information and can work as an Instagram follower tracker app?
Well, that’s because only having a full overview of your account’s performance will let you draw the right conclusions.
It is not the sole metrics that matter, but the ability to find links and interconnections between them and your actions.
If you manage to combine this tactic with other tricks for boosting Instagram follower growth, success is almost guaranteed.
Is Instagram Insights good enough?
The free Instagram tool for analytics is for sure a handy feature. Although, one might argue that it is pretty basic and doesn’t offer any sophisticated functionalities.
Let’s have a quick look at the pros and cons of the Instagram native solution.
Pros:
- Built into Instagram app = easy access
- Free of charge
- Covers the basic metrics, good for a start
- Let’s you track the results of your everyday activities
Cons:
- Difficult to establish a broader view of your metrics
- You can’t set your own custom time period for the analysis
- You can track Instagram follower growth but only for your own account
- It doesn’t track your business across other platforms
- Analysis has to be performed manually
- No automated reporting features
Instagram Insights are definitely worthwhile for beginners, but this solution might not meet the needs of dynamically growing companies.
Upping your social media game might require using external social media management tools that’ll help your business flourish. And we’ve got just the thing.
Track Your Instagram Follower Count Over Time
Measure your marketing results on Instagram and other platforms. Set a custom time range for your analysis. Track competitors and improve performance using one simple tool. Generate Instagram reports in seconds. Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Instagram follower growth tracker
If you’re serious about using Instagram as a business management tool, then you definitely want to use its potential to the fullest. To achieve that, you must not leave anything to chance.
Using the best tools available is one of the cornerstones of success in any environment. And this also applies to Instagram analytics. Where Instagram Insights fall short, other tools can deliver.
NapoleonCat’s Analytics tool is a great tool you should try out, especially if you manage multiple accounts and use more than one social media platform for your business.
Amongst its many features, it can also serve as an Instagram follower tracker.
Once you access our Analytics module, you’ll see tabs that pertain to specific metrics. Go to Summary or Followers to check how the number of your followers changed:
Instagram followers count history in NapoleonCatWith NapoleonCat’s Analytics, you can analyze the performance of your own Instagram accounts and other social profiles, e.g., your competitors.
NapoleonCat’s Instagram follower tracker feature
You may be wondering “How many Instagram followers did I have on a certain date?”. We’ve got you covered.
As opposed to Instagram Insights, NapoleonCat’s follower tracker is not limited to e.g., only 7 or 30 days back, and you can easily set a completely custom time range for your follower growth analysis to find more historical data from the moment you connect your account to NapoleonCat.
Once you set the time frame for your Instagram follower count analysis, simply click on any given Instagram followers graph, e.g., Followers daily, and you’ll see how many followers you had on a given day.
NapoleonCat’s Instagram follower tracker feature.Reminder: After you connect your Instagram accounts to NapoleonCat, please wait up to 24 hours for the tool to fully sync your Instagram analytics data.
You can also check your daily Instagram follower change:
Daily Instagram followers change.NapoleonCat lets you track your follower growth on multiple social networks: Instagram, Facebook, Twitter, LinkedIn, and YouTube.
Having all of this in one place will save you a lot of time and effort as you won’t need to jump between platforms to check your follower stats.
Another handy function is the automated reporting that’ll keep you as well as your team, business partners, clients, and stakeholders updated about all your key metrics.
Below you can check how quickly you can create an Instagram analytics report (a sample report is at the end of the video):
Obviously, NapoleonCat gives you all the functions of Instagram Insights, and more. Measuring your social media reach and engagement, identifying top posts and the best times to post, or learning about your audience demographics – all of this is found in one easy-to-use tool.
To see our full Analytics feature in action, you can also check out this video.
Instagram follower tracker for other Instagram accounts
One of the biggest drawbacks of Instagram’s built-in analytics tool is the inability to compare yourself with your competitors, including their follower growth rate.
This might be especially frustrating when they’re far ahead, and you just can’t figure out what they do better.
NapoleonCat’s comparative sets enable you to easily compare multiple accounts side by side and peep your competitors’ strategies, so it is much easier to catch up and outrun others.
PS. Even if your competitors hide their like counts on IG, you’ll still be able to see their likes in NapoleonCat 😉
Set up comparative sets to compare your own and your competitors’ IG follower growth rateTrack Instagram Follower Growth Over Time
Set a completely custom time range for your IG follower count analytics in NapoleonCat. Track your own profiles and your competitors, too! Generate IG reports in seconds. Try it for free:
Company emailTry NapoleonCat free for 14 days. No credit card required.
Don’t use mass follow and mass unfollow apps – here’s why
You may have also heard about Instagram follower bots to boost your follower count – a seemingly quick way to gain new followers, which has grown especially popular in some circles of influencer marketing.
These bots basically follow and unfollow users, making your profile seem like a ghost account. The bots’ targeting system is based on hashtags, which can bring somewhat less valuable traffic to your account.
But that’s not the reason why we strictly don’t recommend them. Using such Instagram bots is a direct violation of Instagram’s terms of service and can get your account shadowbanned. You can read more about the dangers of using Instagram bots here.
Wrap up
Summing up, getting your analytics right is just as important as putting in the effort to produce quality content. Tracking your Instagram follower growth and other metrics is crucial to managing your Instagram profiles, making educated future projections, and maintaining good results.
If you’re just starting your business adventure with Instagram, get to know the native tool first. Once you get comfortable with different metrics, don’t be afraid to try some third-party solutions.
This is what will give you a significant advantage over countless competitors who weren’t bold enough to invest in this type of solution. Good luck!
Instagram follower count – FAQs
As a bonus, we’re adding the answers to some of the most frequently asked questions about Instagram follower count.
How to check your Instagram follower count
To check your current Instagram followers count, you only need to click on your profile picture in the bottom-right corner. Your follower count will be displayed at the top of your screen.
How to check your Instagram follower count history
The quickest way to analyze your Instagram follower count history is by accessing the free Instagram Insights tool.
- Change your personal account into a business profile.
- Go to your Instagram profile page.
- Click on the three lines in the upper-right corner.
- Click on Insights
- Click on Total followers
- And that’s it!
The follower count history in Instagram Insights is limited to the last 90 days. If you want to see more historical data, you can try out NapoleonCat’s 14-day free trial (no credit card required during registration).
Why would you need an Instagram follower count tracker?
The main purpose of an Instagram follower trend tracker is to help you analyze your performance on Instagram and improve your strategy going forward.
Besides, Instagram follower count is one of the most fundamental metrics your boss or client will want to see on a report.
You can schedule recurring Instagram reports in NapoleonCat that will include follower count history – both for your own accounts as well as your competitors’ IG profiles:
Instagram follower count history – NapoleonCat reportTypical Instagram follower trackers vs. NapoleonCat
Most of the typical Instagram follower trackers may badly influence your social media presence. They need your IG password to work, and due to past updates in Instagram’s API, these apps might not even be reliable or safe.
With NapoleonCat, you can track your Instagram follower growth without compromising your security. You also get up-to-date information in real time. This is why NapoleonCat is a better choice than your typical Instagram follower tracker. And of course, it offers many more functionalities to manage social media on a broader scale
For more Instagram knowledge, check out our other articles:
- How to Analyze Competitors on Instagram
- How to See Instagram Likes in 2023
- A Complete Guide to Instagram Follower Demographics
- What’s New on Instagram in 2023: New Features and Updates
- 27 Instagram Hacks You Need to Try in 2023
- Auto-Comments on Instagram: When and How Should You Use Them?
- How I Used Hashtags to Grow my Instagram Organic Reach 20x
- How to Get More Comments on Instagram
- Blueprint Of A Successful Instagram Account for Small Businesses
How to Track Instagram Follower Growth in 2022
Let’s face it: follower count has long stopped being the first metric to pay attention to on Instagram. Today, it’s largely considered as a number to boost your ego rather than something that significantly affects Instagram marketing.
And yet it shouldn’t be so easily dismissed. Organic follower growth indicates that people are interested in your content and what you have to offer. It’s one of the first signs that your content plan and marketing strategy are working. Therefore, the need to track Instagram follower growth remains relevant to this day.
Why do you need to track Instagram follower growth?
Let’s make it quite clear straight away: organic follower growth is the only metric that’s worth talking about.
Any inauthentic methods of boosting your follower count sure will make you feel good but that’s all they can do. Fake followers aren’t interested in what you have to say. They don’t generate leads and/or conversions. This is why before starting to monitor your metrics, you should make sure that your followers are real people genuinely interested in your content, products, or services.
But as far as the authentic audience is concerned, steady follower growth (or lack thereof) is one of the first signs to show how effective your content plan and/or marketing strategy is. That’s why you need to use all available free Instagram analytics to make decisions. In fact, there are a few important reasons why you should monitor this metric carefully.
- It helps you to evaluate the consistency and effectiveness of your content plan
- It tells you when you should introduce changes in your strategy
- It indicates if your online presence and brand awareness grow at a healthy rate
- It helps to evaluate your competitive performance and marketability.
How to check Instagram follower growth
There are two ways to access your follower analytics
- Instagram Insights, the platform’s own analytics tool,
- Online analytics paltforms and tools (for example, trendHERO).
How to check follower growth on Instagram
Instagram Insights is easily accessible to any users with Business accounts. You can convert your profile to Business by choosing the option in your profile settings. Just keep in mind that you’ll only see profile statistics dated after the switch. What’s more, if you switch back to a regular personal account, all information on your profile statistics will be deleted.
You can view your profile analytics at any time by choosing Instagram Insights in the profile menu.
In the Overview section you’ll find information: account reached, account engaged, total followers. The last one is the one you need to check to track your follower growth.
As you can see, Instagram’s analytics tool tells you how many people started following you during the last week and how many unfollowed you over that period.
The information is quite basic and might not be enough to evaluate your profile performance. So if you want to see a bigger picture, you can use trendHERO tracking for free.
Once your Instagram report is ready, you get access to detailed Instagram profile analytics, including the Instagram follower tracker.
How to use trendHERO to track Instagram followers growth over time
While Instagram Insights offers quite basic information on follower count growth, trendHERO takes it a step further. There is a great deal trendHERO can offer in terms of follower growth tracking. You need a section named Tracking.
The feature allows tracking growth dynamics and any changes in statistics in real time. An informative graph illustrates how your follower count grows over time:
By default, the system will show a profile growth rate over a month but you can change the tracking period by subscribing to a paid plan.
The graph consists of two parts. The one above shows follower growth dynamics over a certain period of time. The one below shows all changes on a daily basis. The blue and red columns indicate the positive and negative growth respectively.
By hovering a cursor over a graph you can see the ratio between the total number of followers and the change in follower count on a certain day. For example, this graph shows that on January 20 an Instagram profile had 1.74M followers and lost 394.5 followers on that day:
Another helpful graph in this section shows how profile mentions affect follower growth dynamics:
This metric can be extremely useful for marketers who want to monitor the effectiveness of their promo campaigns. You can easily monitor any mentions of the profile you are tracking. Besides, it’s a great way to check how effective their previous collaborations with brands were.
Hover a cursor over a graph and you’ll see how many mentions there were exactly on that day and who exactly mentioned the tracked profile:
But trendHERO Tracking also offers another tool to track the efficiency of your ads which expands on the previously mentioned data. Here you can see how specific sponsor mentions affect follower growth:
The red line shows the day when the sponsor profile was tagged in a post. The numbers indicate how many mentions were used on a specific day. Similarly to the previous graph, you can use this one to see which profiles were tagged and how they impacted the follower growth:
So, with trendHERO Tracking you get:
- Daily followers growth
- Daily followings growth
- Engagement rate dynamics
- Best time for posting
- Ad efficiency
You can track one account (your or competitors) completely free of charge.
try it for FREE
trendHERO tracking allows seeing the bigger picture and expands on the previously available profile statistics.
As soon as the trendHERO AI generates a report, the first thing you can see a profile summary that, among other things, shows follower growth dynamic over the last year:
By scrolling down a bit, you’ll find the Following and Followers section that shows growth in followers and followings over the year. You can also get information on how many people started following this profile during the last 4 weeks:
It’s important to pay attention to any great spikes in follower growth. Sure, sometimes profiles get a large number of followers in short periods of time thanks to contests, giveaways, or advertising. But in the vast majority of cases, these spikes in follower count are caused by the arrival of a bunch of fake followers. It always makes sense to check what exactly happened on the profile you are checking on the day of the spike.
For example, this graph doesn’t show any spikes in follower growth. In fact, it hasn’t been growing a great deal at all. Over the period from January 2020 to December 2020, it only got about 3. 000 followers:
Unlike this other profile that got 47.000 followers in just 4 months (October 2020 to January 2021). Most likely, due to advertising:
Tips&Tricks
Organic follower growth on Instagram is a time and energy-consuming process. It’s not exactly surprising that many people prefer to take the path of least resistance.
Meaning they get fake followers by buying bots or utilizing mass following methods. However, at the end of the day, it’s the hard way that really pays off and brings the best results. As is the case with everything else.
If you want your profile to grow, there are two main rules to follow:
- Your account has to be active and to be updated on a regular basis.
Publish posts, upload Stories, interact with your followers as much as possible. Your profile must be well-organized and whatever you post, must sparkle interest. - Let your viewers and followers define the way your profile evolves.
If they are not interested in reading about a certain topic, they most likely won’t enjoy it popping up in your posts and Stories. You have to understand where they are coming from, what they want, and what they expect from you. If you plan to grow and evolve, you simply can’t avoid making corrections. Talk to your followers, listen to them, open up to them.
And here’s what you’d want to do to help your follower count grow organically:
- Don’t forget to remind them about yourself.
Add a link to your Instagram profile on other social media. “But why?”, you might ask. After all, your subscribers know about your social media profiles without any reminders. You are not wrong, of course. But don’t forget that all your subs can’t possibly be aware of every update and post you ever publish on your social media profiles. Besides, the link you post might attract a new follower. Or a hundred of them. - Embed your Instagram feed widget on your website.
When used and integrated correctly, it can be a nice little window to your profile and an invitation to new followers. Just make sure that it’s not annoying and in-your-face, or prevents people from viewing and/or reading your website content.
The great thing is that there are many link tracking services that show stats on how many users used your widget to view your Instagram profile. In other words, you’ll be able to see just how useful it is. - Follow Instagram algorithms changes.
You know that Instagram don’t show your post to all your followers. Instagram chronological feed was taken from us to increase the time users spend on this social media platform. Now it’s back, but not default.
Instagram shows content based on their own algorithms, and that’s why you need to know social media trends. If they want you to create Reels, you need to do it. - Add a link to your Instagram profile in your email signature.
This might be especially handy in newsletters. Let all your mail recipients know you have an active Instagram profile. - Use your YouTube and/or TikTok channel to let them know about your Instagram profile.
Video streaming services are massively popular. Using them to tell your subscribers about your Instagram profile is always a great idea. It’s probably due to the fact that visual and audio information is easier to digest. So if you have a YouTube or Twitch channel, or a TikTok account, it’s time to put them to good use. And if you don’t, it’s probably time to launch them.
Check Instagram stats with trendHERO
Partnering with bloggers and influencers who don’t know their audience and aren’t interested in its growth will most likely end in flushing your marketing budget down the drain. You have to make sure they are interested in keeping their followers engaged and happy.
And as far as your own profile concerned, you need to see if your content strategy is working as well as you expected.
trendHERO is the service that helps you to do that. Whether you want to monitor your own follower growth or check someone else’s profile, it will provide you with dynamic data that makes all the difference.
trendHERO does an in-depth analysis of any available Instagram profiles, generates detailed reports on profile statistics, and offers a reliable IG profile database. It’s all the important features both for marketers and bloggers in one online analytics service.
Now you know several methods how to see follower growth on Instagram.
Try our FREE tool
Conclusion
Complete statistics on follower growth can provide you with the full picture of your Instagram profile. Any change in engagement affects follower growth and lets you know when to change your strategy and when to follow the intended course.
Remember that the new Instagram algorithms react to your interaction with your followers. Your relationship with your audience takes the center stage and boosts your follower count.
While Instagram does offer its own analytics tools, it’s hard to do an in-depth profile audit using Instagram Insights only. There are just too few metrics to track and they are too basic. So to make sure that your profile grows steadily or that you don’t waste your marketing budget on the wrong influencers, use trendHERO.
How to see non-reciprocal or closed Instagram followers
Can I see non-reciprocal Instagram followers or other people's friends? How to see the number of subscribers in a private profile? Read about all this below.
Inexpensive promotion Instagram:
Subscribers - live and active
Likes - on photos and posts
Views - on video and IGTV
Comments - real with a guarantee
How to see followers on Instagram if it is closed - 9 ways0017
Usually every user has friends in social networks. But many people do not even consider Instagram a social network. Because it's not customary to make friends there. Instagrammers follow each other. And what is interesting: it is not at all necessary that if you subscribe to someone, he will do the same in return. The subscription has little to do with virtual friendship. Subscribers simply follow new user posts that have piqued their interest. And you don't need to get consent for this. And how to see other people's followers on Instagram, you should not think for a long time. Open your profile and take a look. First you will see their number. And by clicking on the "Subscribers" button, you will open the entire list. And you will be asked to subscribe to these people too.
But all this will only work in an open profile. If the user decides to close his account, the attitude towards subscriptions will also change. Secretive Instagrammers have the right to decide for themselves who is allowed to subscribe to their updates, and who should not be included in the circle of the elite. They approve or reject the one who knocks on them. To collect 1000 and 10000 real and live instagram followers go to https://doctorsmm.com/kupit-podpischikov-v-instagrame/.
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Therefore, you won’t immediately figure out how to see followers on closed Instagram. Their number is also available to anyone. However, you will not be able to open the list of signers, the transition will not work. Unless, of course, you yourself are a person admitted to the secret society. In a word, in order to get acquainted with the subscribers of a secretive user, you must enter the chosen circle. And if you get rejected, try workarounds.
Buy Instagram followers cheap on our service. You will receive not only an inexpensive resource, but also high-quality work with guarantees.
Consider ways to see followers on closed Instagram if you are not allowed there in a good way:
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The first option is to be deceitful after you have been denied a subscription. Create another account (we will instruct how to do this), by the way, Instagram allows one person to have up to 5 profiles. In the new account, use the hobbies and preferences of the user you are interested in. Follow mutual friends.
Like marks on photos or posts are an indicator of interest in a particular content. But you can also independently influence this resource. For example, ordering cheap likes for Instagram is available at https://lowcostsmm.com/en/.
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Open a virtual store or business that can attract this person. In other words, get creative with this process and apply everything you know about the closed Instagrammer. Most importantly, try to make your creation look not fake, but a real account. And then try to follow the profile you care about again. Most likely, there will be more chances to get approval than last time;
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The second way is to ask friends for help. If the owner of a hidden Instagram account categorically dislikes you, your comrades will probably enjoy great success. They can subscribe to Miss or Mr X. And then give you access to his profile. Then you can see a personal list of subscribers, and not just numbers.
Actually, that's all the ways. The choice is small, because Instagram carefully guards the confidential information about its users.
And now a few words about the features of a closed profile and subscriptions. As already mentioned, its owner decides for himself who is allowed to enter his page, and who is left in the dark about what is happening there. It is not difficult to do this, we talk more about setting up privacy (closing an account) on Instagram in a separate article.
Now let's talk about how subscriptions occur in a closed profile. The user sends a request, the account owner sees it in his "Actions" section. He can approve the subscription or ignore it. In the meantime, everyone who signed up before the privacy change will remain on the list of allowed profiles. However, they can be blocked, then they simply will not find this page on Instagram. Read about this procedure in the article "How to block an Instagram user and remove the block, which is visible."
By the way, any user can send a message, as well as a photo or video to a closed instagrammer, for this he does not have to become a subscriber. How to conduct personal correspondence on this network, we instructed in the article "Instagram direct message: how to delete, write, see."
And when you decide to expand the horizons of virtual communication, visit the site avi1.ru. This resource contains a lot of useful and interesting information about various social networks.
How to see the number of followers on Instagram according to statistics
As we found out, the question: is it possible to see followers on Instagram is difficult only for closed accounts. But still there are a couple of ways to satisfy curiosity. In an open profile, this information is publicly available to all network members without exception.
But sometimes you want to see the number of followers on Instagram not just, but in detail. Find out what publications cause the most activity on their part, when they appear on the network, what actions they perform, what gender and age they are, and where they are at the moment. For this purpose, the "Statistics" function has been introduced on Instagram.
By the way, you can also find out how many users saw your publication without being subscribers. However, such useful information is not available to everyone, but only to owners of business profiles. We will tell you how to create an additional account, including a business one.
So, you have converted your account to a business profile or created a new one for this purpose. Now you can see everything related to Instagram subscribers in the statistics. How to do it:
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Open a business profile that belongs to you;
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Tap on the "graph" icon at the top right, a section will open showing all users who have interacted with your account in some way, including subscribers;
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Check publications, stories or promotions whose statistics you are interested in;
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You can track several parameters per week: impressions, reach and visits;
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You can also find out at what time subscribers are most active, this will help you choose the best period for posting content.
You can view statistics on individual stories, publications and the entire profile as a whole. And do not believe those who claim that this information can only be viewed by those who already have thousands of subscribers. Even novice instagrammers-businessmen can connect the function. However, demographic data (gender and age) will only be available to those who have more than 100 subscribers.
If you need to get quick likes on Instagram, follow the link provided. Here you will find an inexpensive service with the ability to determine not only the quantity, but also the quality of the added resource.
If you seriously decide to promote your business on this network, check out our materials "How to promote an Instagram store and make money on business" and "Promote Instagram for free in 2018 - top ways." There you will find useful tips on how to use your account effectively to achieve success faster.
How to see non-reciprocal followers on Instagram - where to look
We figured out how to see followers on Instagram, including strangers and in an account for earning. This will not cause any difficulties if we are talking about an open profile.
Now let's find out how to see non-reciprocal followers on Instagram and why you need to do this at all.
In social networks, it is customary to be mutually polite and take steps towards each other. They liked you - and you responded. Wrote a good comment - you too. Subscribed to your profile - you did the same. As a result, in a regular account, you can see an approximately equal number of subscriptions and subscribers.
However, not everyone follows these unwritten rules. Then there is a twist. And it already looks strange and alarming. For example, if there are many more subscriptions than subscribers, the profile may be considered spam. And if the opposite is true, then you are an unfriendly person. Although these criteria no longer work for star accounts. Popular Instagrammers who have thousands or millions of followers cannot, and sometimes simply do not want to, follow everyone. Therefore, stars are an exception to the rule.
We have devoted a whole article to the most famous people of Instagram, foreign and ours. Read on to learn about leaders and their secrets to gaining popularity.
It turns out that users who do not want to subscribe to you spoil your image. Therefore, it is so important to know how to see non-reciprocal followers on Instagram. This information will be useful in order to unsubscribe from them later.
It is said that there are many services on the Internet that provide this service. First, they identify those who did not subscribe to you, then they cancel your subscription. But among these resources, few are absolutely free. In addition, Instagram has a limit on any actions, including unsubscribing. Therefore, a mass action may result in a ban for your profile. Read here what else can lead to blocking Instagram and what to do in this case. An alternative to services is special applications. But, as users assure, they do not always work flawlessly.
The most reliable way is to identify non-reciprocal subscribers yourself, and then part with them manually. To do this, it is more convenient to use the web version of Instagram. And this option is not suitable for those who have accumulated too many signatories of various kinds. So, we are looking for non-reciprocal subscriptions:
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We open the site instagram.com, enter our page;
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Move to the profile by clicking on the "silhouette of a man" icon;
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We open another same tab, for example, in another browser;
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In the "first" profile, select subscribers;
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In the "second" - section "Subscriptions";
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Now we need to compare both lists, copy the user's nickname that is in the subscriptions, go to the tab with subscribers and use the search to find out if there is one in the subscribers, or if the lists are small, just compare them by opening both tabs at once.
When you have identified everyone who did not want to subscribe to you, you should refuse them. Unfollowing someone is very easy:
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Let's go to the profile of the user you decided to unsubscribe from;
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Click on the icon "silhouette of a man with a check next to it";
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Next, we will select the "Unsubscribe" option to confirm our decision.
The user will not be notified that you have left them. After unsubscribing from this user's updates, only you will see the changes. In his profile, instead of the “You are subscribed” option, the “Subscribe” button will appear.
By the way, you won't be able to delete those who follow you. The only thing available to you is to block this user. Then your account will simply disappear for him. But no one will notify him that you have set a block. This topic is devoted to the whole article "How to block an Instagram user and remove the block, which is visible. "
Make a very cheap purchase of bots for your Instagram profile. Do not overpay for the indicator on the counter - develop your account simply and quickly. You also have the opportunity to purchase additional services at a very attractive price tag.
And finally, I would like to remind you that you should not devote too much time to viewing subscribers, worry that someone has unsubscribed from your profile. It is better to direct these efforts towards creating captivating content and engage in attracting new people. Our articles “Examples of popular hashtags on Instagram for all occasions”, “Add photos to Instagram from a computer - the easiest ways” and “How to add a video to Instagram to a story, from a computer and phone” will help you make your account interesting so that people themselves you were pulled. And then the topic of subscribers and subscriptions will lose its relevance.
metrics, tools, tips - Offtop on vc.
ruAnd recommendations from Russian experts.
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Amplifer's content marketer Alexander Marfitsin prepared an adapted translation of an article from Buffer's blog about Instagram analytics. He also asked experts about how the data obtained can be used to optimize advertising campaigns on the social network.
Analytics is an important part of any social media marketing strategy. It helps you understand how successful your campaign is, track performance, and answer important questions.
It also gives a lot of useful information. In this guide, we'll take a look at what Instagram analytics metrics and features are, what free and paid tools you can use to explore your data, and how you can use them to improve your Instagram analytics performance.
Basic statistics
Instagram has a lot of metrics that help you understand campaign performance and page management strategies. These metrics can be obtained from Instagram Insights and other analytics tools.
Most of the available metrics can be thought of as basic metrics like the number of likes, comments, and followers. Below we will tell you how to calculate more complex indicators: growth, averages, coefficients.
Instagram profile metrics
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Number of followers: is the number of users following the account.
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Impressions: total number of views of all publications.
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Reach: number of unique users who have seen posts.
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Profile views: number of profile views.
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Clicks on links: number of clicks on the link in the profile description.
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Call and email clicks: number of taps to call a phone number or write a letter in the profile description.
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Posts: the number of posts posted on the Instagram account.
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Mentions: the number of publications in which the profile is tagged.
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Branded hashtags: number of posts on Instagram using the branded hashtag.
Audience analytics metrics
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Gender: distribution of subscribers by gender.
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Age: distribution of subscribers by age. Divided into categories: 13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+.
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Geography : five most popular cities and countries in which subscribers live.
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subscribers activity by day and hour.
Publication Analytics Metrics
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Impressions : The total number of views of the entry.
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Reach : The number of Instagram users who saw the post.
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Likes : number of unique users who liked the post.
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Comments : number of comments on the post.
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Saves : Number of unique users who saved the post.
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Engagement : The sum of unique users who liked the post, saved it and commented on it.
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Views : number of video views.
Stories metrics
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Impressions : The number of times a particular photo or video has been viewed in Stories.
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Reach : The number of unique users who saw a particular photo or video in Stories.
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Exits : The number of times users closed Stories.
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Replies : The number of subscribers' replies to a particular Stories post.
The best Stories analytics tool right now is Instagram Insights
Live analytics
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Number of viewers at the time: is the number of users who are watching the broadcast.
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Viewers : The number of users who have seen at least part of the live broadcast.
Currently there is no built-in tool for live video analytics - you need to record manually or take screenshots.
Calculation of more complex indicators
Growth
Growth metrics help understand the change in the dynamics of a certain indicator. For example, you can see how the number of subscribers grows over time.
Value at time 1 - Value at time 2 / Value at time 1
Examples of indicators: growth of subscribers, growth of impressions, growth of engagement, growth in the number of clicks, growth of responses to stories.
Rates
Relative indicators help to evaluate an indicator relative to another. For example, engagement rate is the percentage of a profile's followers that interacted with a particular Instagram post.
Indicator / Number of subscribers at the time of publication of the entry
The common denominator for this formula is the number of subscribers. The result is a relative rate per subscriber.
Metric examples: impression rate, reach rate, view rate, click rate, exit rate, completion rate.
The View Rate helps you calculate the percentage of users who have viewed all of your Instagram Stories to the end. Calculated by dividing the number of views of the last story by the first.
Average
Averages provide a benchmark for assessing the overall performance of Instagram posts. For example, the average number of likes for a post helps to understand how subscribers like posts.
Sum of indicators for a period of time (for example, all likes for publications in January) / Number of publications for a period of time
The common denominator for these Instagram metrics is the number of posts in a given period. For example, you can calculate the average number of viewers for Instagram videos on different days of the week to determine which day is best for live streaming.
Examples: Average Comments, Average Reach, Average Reach for Stories, Average Live Viewers.
Top scores
These are not indicators per se, but they are still valuable for the marketer and analyst. Based on the best posts in terms of views, comments, likes, reach, engagement, you can understand which posts subscribers like and make new posts based on the data received.
Examples: best posts, best videos, most commented and liked posts.
Free analytics tools
Instagram Insights
Almost all of the metrics we talked about above are shown by Instagram in its own analytics tool — Insights.
To access Instagram analytics, you need to upgrade your profile from regular to business if you haven't already done so. Then click on the button to the right of the settings icon. Important: Instagram Insights is only available on mobile apps.
At the top of the main statistics screen, indicators of reach, profile views, impressions, clicks to the site are displayed
Top Publications
In this section, Insights shows you the top six posts from the last week sorted by impressions. To see the statistics of all entries, click "View More".
Statistics can be filtered by three indicators: type of publications (all, photos, videos, "loop galleries"), type of metrics (impressions, reach, engagement, comments, views (for videos), time interval (week, 30 days, three months , six months, one year, two years)
Publication statistics can be viewed directly in the entry itself using the corresponding button.
Analytics Stories
The next block is Stories analytics. The main screen displays active Stories that have been posted in the last 24 hours. To view the analytics of all publications, you need to click "Details".
There, you can view story statistics by two filters: metric type (impressions, reach, exits, forward taps, back taps, and replies) and time interval (24 hours, 7 days, and 14 days).
Followers
This section shows what hours and days of the week your audience is most active on Instagram. Detailed statistics include the number of subscribers (and growth over the past week), distribution by gender and age, cities and countries.
Important: You must have at least 100 followers to see demographics
Promotions
Here you can see the statistics of advertising publications on Instagram. Since Instagram uses the Facebook advertising system, you can also evaluate the performance of your ads in Facebook Ads Manager.
10 Free Analytics Services
Keyhole
Keyhole is a paid service with a free preview of Instagram profile analytics or a hashtag.
Available metrics: number of posts per week, top posts by engagement, number of posts with hashtag, number of accounts using hashtag, distribution of accounts using hashtag by number of followers and gender.
Socialbakers
Socialbakers is a social media analytics tool, including Instagram. Visually displays basic information about the profile. The main features are available for free.
Available metrics: top three posts with the most likes, three posts with the most comments, users who like posts the most, top ten hashtags, first post on Instagram, distribution of posts per month.
Squarelovin
Squarelovin is a platform for creating user-generated content on Instagram, it has a free social media profile analytics tool.
Available metrics: subscriber growth, latest posts, monthly analytics (likes, comments), engagement (displaying likes and comments as a graph), the best time to post posts.
Simply Measured
Simply Measured is offering a free Instagram profile report with less than 25k followers.
Available metrics: number of posts, engagement, average number of likes and comments per post, most active commenters, frequently used photo and video filters.
Union Metrics
Union Metrics is a platform for multi-channel social media analytics. You can analyze the main indicators of your Instagram profile for the last month for free.
Available metrics: number of posts, followers, best time to post, best posts, best hashtags, most active followers.
Websta
Websta is a functional Instagram analytics tool. There are standard features for such services, in addition, you can reply to comments on posts directly from Websta.
Available metrics : number of posts, number of likes, engagement, number of followers, best time to post, most popular posts.
INK361
INK361 is another Instagram statistics tool. The free plan has basic information about the audience, profile, and the function of responding to comments.
Available metrics: engagement, number of posts, number of likes, post history, hashtags used, most popular posts.
SocialRank
SocialRank is a follower analysis tool for Twitter and Instagram. This service is more focused on the statistics of subscribers, rather than publications or profiles.
Available metrics : subscriber activity, keywords in subscriber information, popular hashtags of subscribers.
Pixlee
Pixlee is a social media marketing platform that uses user-generated content from Facebook, Instagram and other platforms. Pixlee has a free Instagram Analytics app with basic metrics. It is more suitable for large companies and popular bloggers.
Available metrics: subscribers, number of posts with brand mentions, best subscriber posts about the brand, engagement, number of posts.
Picture.io
Picture.io is another Instagram analytics tool. Unlike other services, Picture.io calculates its own profile "influence" score on the social network.
Available metrics: "influencer" score, most popular photos.
Paid services for analytics
Four major paid Instagram analytics services with great functionality:
- Iconosquare. $9per month with a 14-day free trial.
- Minter.io. From $20 per month with a 14-day free trial.
- InfluencerDB. From $100 per month.
- Dash Hudson Instagram Insights. The price depends on the specific client.
How to act on Instagram analytics and statistics
Choose the best days and hours for publication
Given that the Instagram feed is now generated by a special algorithm, like Facebook, there is no one perfect posting time for everyone. The followers of each profile are active at different times, so you need to study when your audience is most active.
This can be done by two main metrics: "Subscribers - hours" and "Subscribers - days". The first will tell you what time of day to post, the second - on what day of the week.
Optimize content based on subscriber demographics
Using Instagram Insights, you can analyze your audience by gender and age, as well as determine what content they like by reach, impressions, and engagement. See which posts are popular and try to spot patterns.
For example, your audience may actively comment on product photos, but most of all like landscapes and still lifes. Accordingly, you can post more landscapes and still lifes to draw attention to your profile.
By studying demographic metrics, you can optimize content for the majority of subscribers. If your design account is mainly followed by women aged 25–34, then one content is needed, and if men are 35–44, then another.
Make interesting posts in Stories
Using Stories analytics, you can make interesting posts there. See which stories get the best reach and most replies, and which ones get the highest number of exits.
You can use photo editors like Canva or Over to create interesting Stories. With their help, graphics and text can be added to photos.
Experiment with CTA
Only one link can be added to an Instagram profile information, so marketers usually place the targeted action there. Using click statistics in Instagram Insights, you can evaluate how effective your call to action is.
Also, use a link shortening service like Bitly or Goo.gl to get click data from there as well.
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I also asked the experts to talk about how Instagram metrics help to run effective marketing campaigns on this social network.
Instagram is suitable for small companies, especially in the regions - the social network has managed to find itself even where VKontakte targeting does not work well. To get noticed, just add “beautiful-photos-than-neighbor”, geotags and hashtags.
Most businesses decide not to waste time on trifles and attract more coverage — with the help of mass liking (ML) or mass following (MF) — usually a specially trained robot likes or subscribes to everyone according to the specified criteria. You all see ten of these profiles in the feed every day - flower studios, tanning salons, whatever.
"Mass-anything" certainly works as a technique - of course, more people will definitely see you, some people, maybe even buy something or sign up. But some will mark your profile as spam, which means that Instagram may well block your profile. To spam or not to be is up to you. Mass liking is tempting as hell because it quickly shows some results.
Organic growth is almost always slow and often picks up after six months to a year. That is, if you just post very good photos (which also need to be done, and this is time and money), it will take more time to build relationships between your company and people. But these relationships will be stronger and cooler.
If you want results now, but decency doesn't allow spamming, Instagram has inexpensive advertising in Russia, especially in the regions. There will also be a link on advertising photos - that is, the CTR is higher than that of mass items.
By the way, links have recently appeared in Stories, and it works well. The coverage is about 10-15% of the audience, everyone seems to scale well even for large accounts. I don't know about CTR.
Nat Gadzhibalaev, General Director of the service of publication and analytics in social networks "Amplifer"
We have a fairly young account and only 500 subscribers. We are still at the testing stage and are looking at the Instagram audience: we are trying different ways of communication and watching how the audience reacts.
For analytics, we use Amplifr.com and Minter.io when we want to answer the question of what should be published in order to ensure audience growth. We spend quite a bit on promotion and wait.
It's easier with advertising: Instagram is included in the retargeting funnel, and we "warm up" users to purchase the holding's products and services. The fact that Instagram works better than other channels for sales led us to the idea that we need to fully maintain an account on this social network.
Viktor Babichev, digital director of the Atlas holding
We take our work with Instagram seriously, therefore, in addition to the standard functionality of Amplifr, we use advanced mobile analytics tools — Adjust and Periscope. They show the most important metrics for us: the number of installations and trips of customers, cohorts. With them, we know exactly which promotion method has generated the most new, high-quality users.
Now on instagram we work in three directions:
– Bloggers. We evaluate the effectiveness of bloggers using an attribution promo code. According to it, we see how many people installed the application and went after seeing the blogger's post.
- Instagram page. In addition to the standard estimates of reach, engagement and subscriber growth, we also look at the number of installs. To do this, use the tagged link in the page profile.
- Advertising. Everything is standard here: we mark the link on advertisements with Adjust and collect full post-click analytics.
Mikhail Starov, Marketing Director, Wheely
For us, Instagram is the main channel for working with users. There we tell who we are and what we do. We use only organic and honest advertising methods so as not to spoil the statistics. It is important for us to see a loyal audience that is interested in our products.
The first thing we look at is likes and comments. We record the number of likes and comments for each post, indicating its subject. The second is posting time. We found a good timing for releasing records. Based on likes and comments, the following publications are created, since you can even track which color scheme and plot in the photo people like best.
People can subscribe to us simply as to a beautiful account, and then people delve into the fact that we print photo books, and already become our clients.
We select photos that match the overall style of our account, they blend well with each other. The text under the photo should be short and informative. We are supporters of not just beautiful, but interesting and informative content. Thanks to comment tracking, we learned what topics our subscribers are interested in, and came up with rubrics, each of which is assigned a hashtag.
It's easy to get lost on Instagram, so we came up with a hashtag navigation system. And new users can see all the publications of a particular category and find answers to their questions.
We make photobooks from photographs, mostly taken with a phone. Wherever a user spends time, if he is fond of mobile photography, he is on Instagram. For analytics, we work with Planoly, mainly because of the convenient content scheduling options. It allows you to arrange photos and publish from your phone.
First of all, I advise you to remember that Instagram is a visual platform. Beautiful photographs and clear captions. People read Instagram for distraction, so the focus of the content should be inspiring and entertaining.
You need to find your own way to talk about a product or service using the Instagram language.
I like that on Instagram most of the photos are taken on the phone. If I want to buy something, I always look at what it looks like in "real life", shot by ordinary users, and not on edited promo pictures.
Tracking metrics with a small account is easy, you need discipline: create a table in Google Doc with a publication schedule, where you fix the topic of the post, likes and comments on it - this is free and useful analytics, besides, it is really useful.