How to promote instagram page quotes
How to Post Quotes on Instagram to Boost Engagement in 2020
When was the last time you’ve come across an inspiring quote on Instagram?
FACT: If anything could go viral on Instagram it’d be a motivational quote image. That’s one reason why they seem to be everywhere these days.
Many companies use them for #MotivationalMonday, #WednesdayWisdom, or simply to share a customer testimonial.
Still, not all brands have included Instagram quotes in their content strategy.
If you’re one of them and want to learn more about how to use quotes on Instagram, you’re in the right place.
In this guide, you’ll discover everything you need to know to post quotes on Instagram to boost your business success.
So, let’s take it from the top.
The Power of Instagram Quotes For Your Business
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There is a misconception that Instagram quotes are only used in a content calendar to ‘fill the gaps’ on your schedule.
In reality, they help achieve way more than that.
First, people love motivational quotes. Such content is short, witty, eye-catching, and can be very relatable to help everyone find much-needed inspiration and positivity.
And so, businesses create branded Instagram quotes to:
- Increase engagement
- Boost creativity
- Highlight their strong brand, and most importantly,
- Connect with their audience on an emotional level.
Creative use of a quote can help you showcase your branding to inspire your followers.
Imagine being consistent with creating quotes for your business. By sharing relevant quotes to motivate your followers, you boost engagement and encourage them to share your content with their friends.
The higher the engagement, the better it gets with Instagram’s algorithms to maintain your future posts’ reach.
In other words, posting Instagram quotes is an easy way to work on your brand affinity, provided that the content matches your overall strategy.
How to Add Instagram Quotes to Your Content Strategy
The best way to make the most of Instagram quotes is to add this content type to your content strategy.
Treat them as part of your marketing tactics and pay more attention to how you use quotes. You don’t want to just start sharing random quotes on your account, after all.
You want to post quotes your audience will relate to, and at a time when they are the most susceptible to it.
Here are some ideas to use Instagram quotes for your brand.
#1. Share inspirational content
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The most obvious way to use quotes on Instagram is to inspire your followers. Many brands share motivational quotes with hashtags like #MotivationMonday, #InspirationDaily, #Quotestagram at least once a week.
But to make this strategy work, your content has to be relevant to your brand, and not just a random quote.
For example, if you are a fitness brand, you can use the hashtag #FitnessMotivation to share motivational quotes that inspire your followers to stay active.
#2. Publish testimonials
Social proof is incredibly helpful to boost brand engagement, and Instagram is a platform where you can share it too. By sharing testimonials, you can even encourage your followers to share their feedback on your products.
#3. Share team quotes
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Many brands are using their Instagram account to promote the company’s culture. There’s no better way to talk about your team by letting your employees share their thoughts.
Doing so can help you showcase your culture and attract top talent in the future. But most of all, you can show your human approach simply and visually.
#4. Tell a story
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Storytelling works incredibly well on Instagram. It’s hard to ignore a good story, after all.
Visual quotes can help you share engaging quotes as part of a campaign or a narrative for your brand.
#5. Share excerpts from your content
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If you want to make the most of your existing content, repurpose it using quotes.
For example, if you’ve published a blog post, you can share a quote to serve as a preview of your content.
If you have a podcast, you can create quotes with the key takeaways from each episode.
You can even create quotes from video interviews to encourage your followers to watch them again.
How to Post Quotes on Instagram With the Use of an AppHere’s a challenge brands posting quotes on the Instagram face every day – How to do so without the quote looking boring and uninviting to read?
The best Instagram quotes look so unique and creative, after all, right?
Well, the good news is that you don’t have to be a designer to achieve a similar effect. Many online apps can help you create quotes for Instagram easily, and for free, at that.
Here are some of the best ones.
Canva
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Canva is a popular solution for creating social media images. It can be a great option as a quote maker with lots of design templates to use for free.
What’s more, Canva is easy to use, and it provides flexibility in colors, fonts, templates, and the overall style of your quotes.
With its intuitive editor, you can also adjust the size of your posts to share them on your Instagram Stories.
Finally, you can save your templates to use them when creating more Instagram quotes in the future.
Adobe Spark
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Another popular design tool for social media. Adobe Spark not just a quote creator, but also a robust graphic design tool for all your marketing activities.
You can use Adobe Spark to create new quotes featuring different font choices, styles, and colors.
Just like Canva, Adobe Spark is easy to use, and it will save you time while creating engaging quotes.
The tool features thousands of free images and designs to use, but you can also upgrade your plan to create branded Instagram posts and access premium templates.
Keep in mind; you can only remove the Adobe Spark watermark logos once, so if you want to have more flexibility, you might need to upgrade your plan.
Word Swag
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Word Swag can make it very easy for you to create Instagram quotes in just a few steps.
The tool allows you to create your quotes with custom text layouts, backgrounds, and images to use.
Word Swag’s integration with Pixabay provides a free library of thousands of photos while you can also find inspiration in hundreds of available quotes and thoughts.
The app is available for iOS and Android for free, but you can also pay for additional features, such as fonts, colors, and the option to add a logo.
Text2Pic
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Text2Pic can be a great quote maker if you want to access various font styles and formatting options.
Text2Pic is effortless to use it, and you can even connect it with your Instagram account to share the quotes directly.
The built-in typography generator can take your quotes to the next level without spending too much time on them.
The app is free, but you can also buy additional fonts and backgrounds.
Quotes Creator
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Quotes Creator can make a quick option for your Instagram quote creation.
This tool is available both for iOS and Android, and it provides good user experience and many fonts and background for your quote images.
A unique feature of the Quotes Creator can suggest quotes to use while you can also access their attributions to give them proper credit.
Sked’s Visual Instagram Planner
If you’re serious about getting the visuals right, you can also use our own Visual Instagram Planner.
Our powerful photo editor can help you finalize your quotes while what drag and drop visual grid planner can help you be more strategic with your scheduling.
Tips to Consider When Sharing Quotes on Instagram
You know about the benefits of adding quotes to your Instagram strategy. You’ve also learned how to create a quote post on Instagram.
Before you’re ready to create your new quotes, here are some tips I suggest you keep in mind.
Stay on the brand
Your brand is your biggest asset. Whether you’re just getting started or not, it’s essential to define your branding for your quotes and any other posts.
Think about your logo, your profile picture, your Instagram Stories can all align to match your brand.
Then, reflect that in your quotes.
Pick a quote maker that makes it easy for you to be consistent with the colors and the font as much as possible.
Set clear objectives
Ask yourself, what do you want to achieve with your Instagram presence? Every post should have clear objectives in your content strategy.
The same applies to quotes.
Think about what you want to get out of your quotes. You can create motivational quotes to boost engagement. Or you can share testimonials as quotes for lead generation.
Having a goal in mind can make the measurement of success way easier.
Aim for simplicity
There is no need to make your quotes complex.
A minimal design is enough.
It is the text that’s the main focus of the quote, after all.
Most quotes consist of the background color and the text. Ensure that you don’t add too much text, or else you risk losing your audience’s attention.
Don’t add too many fonts
If you want to be consistent with your brand, there is no need to mix too many fonts on your quotes.
Focus on the fonts that you are using for your overall brand. Avoid having several different fonts in just one quote.
For example, you don’t want to add one font for the message, one for the attribution, and a different one for the logo.
The outcome could be confusing for your followers.
Finally, pick your quotes carefully
Think of your target audience and the quotes that would work well.
Not all quotes have to be relevant to your brand, but they still have to be engaging for your followers.
Your quotes can be an opportunity to build a community of followers with similar interests, concerns, and inspiration.
Use your content to motivate them and experiment with different ideas to find out what works best.
Takeaway
Posting quotes on Instagram can help you elevate your brand. There’s no need to treat them like ‘fillers’ to your content calendar.
It’s time to add them to your content strategy to boost your engagement and your brand awareness.
Start planning. After learning how to post quotes on Instagram, think of the outcome.
Every quote should fit your visual planner and your Instagram marketing strategy.
It’s your opportunity to stand out without necessarily spending too much time on new content.
All Instagram users appreciate a short, snappy, and engaging quote. Make them appealing and easy to share.
Treat your Instagram presence from now on as the source of inspiration for your followers.
How to Create Shareworthy Posts That Go Viral
Skip to main contentInstagram Tips & Resources
By Stephanie Brandhuber
•
Updated on February 2, 2022
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7 minute read
When used effectively, Instagram quote posts can generate a ton of engagement – and you can quote us on that!
Published February 2, 2022
Thanks to their short and snappy nature, Instagram quote posts are more popular than ever.
Beyond being aesthetically pleasing, quote posts on Instagram can help drive sales, boost brand affinity, and create a connection with followers.
Ready to take your quote posts to the next level? We’re sharing how to effectively use Instagram quotes along with tips on how to get the most engagement possible.
5 Ways to Use Instagram Quote PostsFrom showcasing testimonials to humanizing your brand, Instagram quote posts are a powerful tool to engage followers.
Here are five ways to add quote posts to your content strategy:
#1: Share Inspirational and Motivational QuotesQuote posts can be a powerful way to connect with followers on an emotional level.
Take personal trainer and entrepreneur Kayla Itsines for example.
Her post about not comparing your own progress with someone else’s is simple yet motivational – reflective of her brand of supportive, fitness ethos.
Inspirational quote posts are a great way to lift your followers’ moods and create a human connection.
PSA: Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your social media posts with Later – for free!
#2: Post Product and Customer TestimonialsAnother effective way to use Instagram quotes is by showcasing testimonials. Not only does this show your products and services, but it can also be a fun way to give shoutouts to loyal customers and followers.
One of the most popular ways to do this is by pulling quotes from Twitter, Facebook, or Instagram DMs.
Organic period product company Ohne often creates custom graphics to highlight the positive feedback they’ve received from happy customers.
Testimonials aren’t only helpful for showcasing your products and services, they can also help communicate your brand’s personality, too.
#3: Provide InformationInstagram quotes provide the ideal format to easily communicate information, whether in the form of statistics, key facts, or brand statements.
They provide an easy way to grab users’ attention and share pieces of information in a digestible manner.
Cosmetic company Youth to the People uses a quote post to inform their followers about ingredient lists in beauty products – mirroring their own brand’s ethos.
Their use of a bold font and color palette grabs users’ attention and serves as an effective means of communicating their brand’s stance on making educated choices.
#4: Use a Snippet or SoundbiteInstagram quotes are also effective for teasing new content you’d like to boost by building buzz and anticipation.
A powerful line from an article, review, podcast episode, or video interview, for example, gives your followers a taste of what’s to come. In turn, this can lead to increased sales and website traffic by directing to the source in the caption.
For example, Stylist Magazine uses a quote post to promote their latest article, providing more context in the caption.
You can also use this strategy to repurpose old content that you want to revive.
If you’re stuck on ideas, teasing a line from an article (in a visually enticing way!) can breathe new life into your content.
#5: Let Your Audience Fill in the BlanksBrands and businesses use quote posts to drive conversations with their followers and generate activity in their comments section.
Take Audible, for example. The audiobook and podcast service often uses fun prompts to get their followers talking.
This not only helps build a community around the brand but allows for engaging conversations that the company can use in their future content planning, too.
Ready to plan your Instagram quotes in advance? Start scheduling with Later, the number one visual marketing platform – for free!
4 Tips for Boosting Quote Post EngagementNow that you know what you can do with Instagram quote posts, here are four ways to maximize their engagement:
#1: Create Quote Posts That Align With Your Brand AestheticYour Instagram feed has the power to visually convey your brand identity and values in seconds, which is key to converting visitors into followers.
By designing quote posts to match your Instagram feed’s aesthetic you’ll ensure your branding stays strong and cohesive.
Spanx, for example, does this by keeping their red and white brand colors at the forefront of their quote posts.
So long as there’s a cohesiveness to your quote posts that reflects you and your brand, feel free to get as creative as you like.
Looking to level up your Instagram aesthetic? Preview your feed before you post with Later’s Visual Instagram Planner!
#2: Add a Call-to-actionAdding a strong call-to-action (CTA) to your Instagram quote post can help increase engagement by prompting users to interact with your content.
Once you’ve caught a user’s attention with a great-looking quote post, encourage them to take action to reach your marketing goals – whether that’s to boost sales, gain new followers, drive traffic to your website, or increase post engagement.
For example, your CTA can come in the form of a question, a prompt to sign up for a newsletter, or a call to visit your link in bio.
Here at Later, we add a CTA to both the visual design and text caption.
Encouraging users to take action through a CTA is one of the best ways to achieve your marketing goals and get your followers to engage with your content.
With this in mind, it’s a good idea to use a link in bio tool to maximize your linking opportunities.
Linkin.bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
It’s like a mini-website, made especially for your Instagram account!
Make the most of your Instagram link in bio with Linkin.bio by Later — get started today, for free!
#3: Include HashtagsAdding hashtags to Instagram captions is still one of the most effective ways to get more eyes – and engagement – on your posts.
Adding hashtags to a quote post’s caption not only fuels Instagram Explore page's search results but it also triggers the Instagram algorithm to categorize your content and get it in front of those most interested.
Just make sure your hashtags are relevant to your post and your brand as a whole.
Female Invest does this by focusing their hashtags on finance and women’s empowerment.
According to Later ’s data report, adding 20-30 hashtags to your Instagram posts is the best way to increase your reach and engagement rates.
TIP: Use Later’s Hashtag Suggestion tool to find hashtags based on the content you post and similar hashtags in your industry.
#4: Consider Different FormatsYou can also use different formats like carousel posts and Instagram Reels to make your quote posts stand out from the crowd.
Both of these formats are more interactive than a static image and can help draw more eyes to your content.
Thanks to their multi-card format, carousel posts are ideal for showcasing a range of products, statistics, testimonials, and you guessed it, quote posts.
By prompting users to scroll through the slides, you’re actively encouraging them to engage with your brand and content.
Check out how financial services company Nude highlights key statistics in their carousel post.
Instagram Reels are another way to add some flair to your quote posts.
With the versatility of Reels’ video format, there are countless ways to overlay inspirational or educational quotes to your video.
For example, social media expert Phoebe Parke uses a motivational quote paired with music and an animated background as an alternative to a static quote post.
With the option to customize your soundtrack, footage, and captions, this is a fun way to put a creative spin on your quotes.
When used effectively, Instagram quote posts can be a powerful tool to increase audience engagement.
From motivating your followers to boosting product awareness, and sharing testimonials, Instagram quote posts are worth shouting about.
Ready to get started? You can plan and schedule all of your Instagram content in advance with Later — for free!
About the Author
Stephanie Brandhuber
Content Marketer
Stephanie is a London-based freelance content writer with a background in film studies. When she’s not writing articles for online publications or penning her own stories, she’s usually researching feminist histories, talking to her house plants, or watching old movies.
Plan, schedule, and automatically publish your social media posts with Later.
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© 2023 Later.
All Rights Reserved.
How to get more comments on Instagram photos
We are not talking about a huge marketing budget for another show business star, but about independent promotion and promotion of the channel on Instagram.
On the example of one of the accounts, I showed what results can be achieved thanks to simple and most importantly free promotion tools.
We took the storyslip Instagram channel as a basis, and for promotion we used hashtags, the correct publication time, topics and comments.
In essence, we use standard recommendations from self-promotion articles and several useful programs for promoting Instagram.
But for some reason, I again get a lot of comments, with content - I did not succeed! What's the problem, let's find out!
What needs to be done to properly promote any post on Instagram?
The first and perhaps most important thing is love.
You must love what you do as much as possible. Each photo, video and even a letter in a word should be useful and joyful for your audience.
This applies to absolutely any niche. It doesn't matter what you do, the main thing is to do it honestly and carry as much useful information as possible. And now to the point)
Five steps to reach more unique Instagram accounts
The technology is very simple:
- The right time to post content.
- Selection of a suitable photograph.
- Interesting caption under the photo.
- 15 high frequency hashtags.
- Promotion program.
Again, the algorithm for promoting a post on Instagram that I show works in any niche! It doesn't matter what brand you are promoting, be it a person or a product.
The right time to post a photo on Instagram.
Before looking for a photo that we will upload, we need to decide on the time. When is the best time to post photos on Instagram?
The best time to post content is from 10:00 to 12:00 .
At this time, the Instagram audience is most active. If you post material during this period of time, then there is a high probability of getting a large coverage, which in turn will bring unique subscribers, comments, likes, reposts and saves!
How to choose a photo for posting on Instagram
The photo you are going to post must fully match the theme of your instagram account and match its general style.
Meaning, visualization, mood, this is all a single whole, which one way or another should contain a photo for Instagram.
I want to note that now it is not so important whether you processed the photo or it is a real picture without filters, the main thing is that your photo should be a continuation of the account history!
How to collect 15 high-quality hashtags for Instagram
Here, too, everything is quite simple. Choose hashtags from popular bloggers or peep them from your competitors.
The hashtag should be a logical extension of the post. If your photo shows a boiling kettle, then you need to add the appropriate hashtags: #boilingwater #kettle #steam , etc.
Only in this case, Instagram algorithms will want to show your post to real people! Check if you get on the selected hashtags in the top results! If yes, then everything is fine. If not, keep looking for tags further.
As shown in the picture, I chose the most high-frequency hashtags and went to the top by them. Many may think that this is not real! I hasten to please you - everything is real if your publication is a holistic product, where each promotion method complements each other!
How to properly caption photos on Instagram
Artspecter has a number of articles on the correct captions for Instagram photos that will bring you crowds of fans and a sea of hearts.
A quality text, or a short signature, determines how a person will react to a message!
As you can see from the example of the caption under the photo, I used only two sentences:
1) In the canteen of the pioneer camp, 1991 is an informational part describing the events depicted in the photo.
In this case, the publication is intended for a specific audience that visited sanatoriums during the time of the pioneers. The main emotions that this publication should evoke are nostalgia .
2) If you are a pioneer, put a plus sign in the comments is a call to action. Asking the audience to put a plus sign in the comments is a rather hackneyed move, but it almost always works. And comments, this is the main engine of your popularity today!
Always use a non-obtrusive call to action in your photo captions!
A few comments and likes to start
The audience is much more loyal to publications that already have a certain number of likes and comments!
Where can I get free hearts and comments to post on Instagram? Purchase on promotion services or use the Instagram promotion program, for example boss like .
- Read an article on how to use the Bosslike exchange
To start, I added 150 likes and 7 comments .
Thus, we launch a call to action and the publication starts working, gaining unique likes, reposts, saves and comments.
As a result, having done all the above simple tips, we got the following results☝🏻
I want to draw attention to the fact that the account from which this publication was made does not have high conversion rates and a loyal audience. In simple words, it is “ zero ”))
With this publication, I answer the question that I get asked almost every day, is it possible to get coverage of more than 10,000 unique instagram accounts from one publication without investing money in promotion?
Yes, you can! Absolutely everyone can do it! Just take into account all the above recommendations and the reach of your publications will become much wider. Good luck to all!
How to create quote posts that go viral on Instagram
Thanks to their short and blunt nature, Instagram quote posts are more popular than ever.
Aside from being aesthetically pleasing, Instagram quote posts can help increase sales, build brand awareness, and build a connection with followers.
Ready to take your quote posts to the next level? We share how to use Instagram quotes effectively, as well as tips on how to maximize engagement.
5 Ways to Use Quote Posts on Instagram
From showcasing testimonials to humanizing your brand, Instagram quotes are a powerful tool for attracting followers. Here are five ways to add quote posts to your content strategy:
Share inspiring and motivational quotes. Quote posts can be a powerful way to connect with your followers on an emotional level. Inspirational quote posts are a great way to cheer up your followers and create a human connection.
Publication of customer reviews of the product. Another effective way to use Instagram quotes is to display testimonials. Not only does this showcase your products and services, but it can also be a fun way to express gratitude to loyal customers and followers.
One of the most popular ways to do this is to pull reviews from Facebook or Instagram DMs. Testimonials are not only useful for showcasing your products and services, they can also help convey your brand's personality.
Provide information. Instagram Quotes is the perfect format for easily conveying information, whether it's statistics, key facts, or brand statements. They provide an easy way to grab users' attention and share information in a digestible way.
Use sound clips. Instagram quotes are also effective for showcasing new content you'd like to promote, generating buzz and anticipation. For example, a strong line from an article, review, podcast episode, or video interview gives your followers an idea of what's coming next. In turn, this can lead to increased sales and website traffic by going to the source in the title. You can also use this strategy to repurpose old content that you want to revive.
Let your audience fill in the blanks.
Brands and businesses are using quote posts to stimulate conversations with their followers and drive engagement in the comment section. Not only does this help build a community around the brand, but it also allows for conversations that the company can also use when planning their future content.
4 Tips to Increase Quote Post Engagement
Now that you know what to do with your Instagram quote posts, here are four ways to maximize their engagement:
Create quote posts that match your brand aesthetic. Your Instagram feed is able to visually convey your brand's personality and values in seconds - this is the key to converting visitors into followers. By designing quote posts to match the aesthetic of your Instagram feed, you ensure that your brand remains strong and coherent.
Add a call to action. Adding a strong call to action (CTA) to your Instagram quote post can help increase engagement by encouraging users to interact with your content.
Once you've captured the user's attention with a beautiful quote post, encourage them to take action to achieve your marketing goals—whether it's to increase sales, get new subscribers, drive traffic to your website, or increase the engagement of your post. For example, your call to action might be in the form of a question, an invitation to subscribe to a newsletter, or a call to visit your bio link.
Turn on hashtags. Adding hashtags to your Instagram captions is still one of the most effective ways to get more attention and engagement on your posts. Adding hashtags to the title of the quote post not only fuels the search results on the Instagram Explore page, but it also triggers the Instagram algorithm to categorize your content and serve it to the most interested people. Just make sure your hashtags are relevant to your post and your brand in general m.
Consider different sizes. You can use various formats such as carousel posts and Instagram videos to make your quote posts stand out.
