How to promote a charity event on facebook

Promote Your Fundraiser with a Facebook Event: Step-by-Step Guide

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As fall fundraisers pick up steam, many charities are finalizing their marketing campaigns. What strategies do you have in place?

✓ Email? Check.

✓ Direct mail and postcards? Check.

✓ Flyers around town? Check.

✗ Facebook Event? Hmmm...

Facebook Events are customized pages nonprofits can use to invite supporters to their fundraising events (plus any private events or meetings year round).

If you don't have an Event for your fundraiser set up, you might be missing out on additional attendees and critical revenue. Fortunately, Events are simple and free to create.

What we'll cover today:

Why Facebook Events Are Awesome for Event Promotion
Create a Facebook Event for Your Fundraiser: Step-by-Step Guide
Spread the Word: Invite Attendees
Promote Auction Items and Raffles

Let's get started!

Why Facebook Events Are Awesome for Event Promotion

1. Simply put, everyone's on Facebook! More than 1.4 billion people around the world and 72 percent of online American adults use Facebook, according to Pew Research Center. That means, regardless of your organization's experience level with social media, the majority of your supporters regularly checks Facebook.

Having a dedicated Facebook Event to post all updates, logistics, details and promotions is a must in today's ever-connected social media landscape.

2. Easily share Events with entire social networks. The annual school silent auction or black tie gala is the best time to expand your donor base. The reason: Long-time supporters and new guests alike are interested in fun activities like playing golf, socializing and winning prizes.

So you don't want to waste a prime opportunity to expand your reach.

With the push of a button, attendees can share the Event on their timeline with their entire list of connections.

3. Access event details at a glance. Once a user is invited to an Event, they will receive periodic notifications for the Event until the day of. This keeps your event top of mind.

Notifications include reminders to RSVP ("Going", "Not Going" or "Interested") and when the event is one week and one day away.

4. Mass invitations retain a personal touch. While the Event may have dozens or even hundreds of followers, invitations and notifications come from a specific friend ("Let Sally know if you can make the Black Tie Gala"). This keeps the invite personal - a key to positive RSVPs.

5. Easily showcase photos and graphics. Pictures say a thousand words, and posting multimedia graphics from past events and of big-ticket auction items sets the event up for success.

6. Build social proof. When someone confirms their attendance Event, friends and followers see it in their News Feeds. This can nudge participation from those on the fence.

Create a Facebook Event for Your Fundraiser: Step by Step Guide

Now that we've discussed just a few advantages of this free tool, see how simple it is to create a sleek, inviting and vibrant Facebook Event page.

1. Create the Event. From your organization's Facebook Page, click "Offer, Event +" in the post box. Then, select "Event" from the dropdown list.

A pop-up appears prompting you to fill in details about your event.

Note: You can save the Event as a draft and come back any time to edit or publish, by pressing the arrow next to the blue Publish button (then select "Save Draft").

2. Name the Event. Keep the name descriptive, catchy and concise.

3. Add the venue location. You can use a location that corresponds to the venue's Facebook page, which will automatically include images from the venue's own page and directions to the site. If the venue does not have its own page, use the direct address and Facebook will still include a map of its location.

4. Input the time and date.

5. Click "Change Event Photo" to upload an Event photo. Some things to keep in mind when choosing a photo:

Choose a bright, energetic or evocative image. Photos of the venue, last year's attendees having fun, smiling volunteers and more work well, as do images that generally represent your nonprofit or mission.
Feature an image with little to no text - perhaps the name of the event and your organization logo, but not much more. The reason: While it's tempting to include as much info as possible, the Facebook Event itself will have all the logistical information (name, date, location and details) users will want and need. Avoid unnecessary text that takes away from the image's impact.
As noted by Facebook, use a wide image. An image that is 1920 pixels wide and 1080 pixels tall works best. This is the aspect ratio of most desktops (16:9). Since you can reposition the image up and down, it's better for the wide image to be too tall (approaching a square) than too short (approaching a flat line).

Here's an easy way to check and change the size of an image to fit these requirements. (Mac users, try a simple online photo editor tool like ImageResize.org.)

Open the image in Paint.
In the Paint Image tools, hit Resize (next to "Select").
Change from Percent to Pixels. This will show how large your image is in pixels.
Make sure Maintain aspect ratio is checked, then change the Horizontal number to 1920. Hit OK. (Don't worry if the image is taller than 1080 pixels - you can reposition it later.)

If the image is too grainy, you'll need to find a different image with higher resolution.
If the image looks sharp, it's ready to upload.

Once you upload the image, check to make sure the image is not squished, resized or out of focus. Reposition as needed.

6. Choose a category. For our sample "Winspire Gala and Charity Auction", we went to Causes, then selected Fundraiser.

7. Include a detailed Description. In the Description section, describe the event and explain why people should attend. Give some background on your mission or cause; history of the organization; description of the event; fundraising goals; a link to the organization website and more.

8. Include search keywords (up to 3). Words like "charity", "auction", "golf tournament" and "fundraiser" help people discover your event via Facebook's search function and related recommendations.

9. Add the registration or ticket purchasing link. Link to the primary site you want users to visit, such as the registration and ticket purchasing page, general event site or online auction catalog.

10. Assign co-hosts. Add co-hosts such as the event, auction and publicity committee chairs. These people will be granted access to edit the Event details, moderate the guest list and post updates.

11. Now you're ready to hit Publish! I suggest allowing all guests (non-admins) to post on the Event page. This creates a sense of community and makes it easy for donors to ask questions or give feedback.

Come back to the page any time to make edits as needed.

Spread the Word: Inviting Attendees

Congratulations on making your Facebook Event! The hard part is over, and you now have a page guests will likely reference countless times before the big day.

It's time to promote the Event and spread the word as far and wide as possible. Consider the following tips:

Share the Event on your organization's page periodically (at least once a week).
Pin the post to the top of your organization page so it's the first thing visitors see (pictured right).
Highlight a new aspect of the event - updates, pictures, a new video testimonial, featured speaker or highlighted auction item (see next section) - with each reshare.
Keep the page interactive. Post statuses with plenty of questions and polls ("We're auctioning off a trip to Cancun at the Gala. What desinations are on your bucket list?") and reply to visitor comments. Each interaction brings up new notifications and appearances on attendees' home feeds.
Share on your own timeline, then encourage registrants to do the same.
Post an update right before the event begins (perhaps a picture of the fully decorated venue, the crowd streaming in, or final auction additions) to promote last-minute arrivals.
Create a QR code. This is a grid-type barcode you can include in print flyers and posters. When people with a (free) QR reader app scan the code on their smartphones, they are taken straight to your Facebook Event page (or any link you desire, such as the event website, images, a PDF, and more).
- One free online QR Code Generator we like: www. qr-code-generator.com. You can customize the look, colors and even add a logo. Check out the free QR code we created directing you to Winspire's Facebook page!
Create an ad to get more event responses or clicks to your website. For more, check out the Facebook Business help center.
Tweet or email the Facebook Event link directly. Anyone can view public Events even if they are not signed into Facebook or don't have an account.

To see who has responded to invitations, click Interested or Going in the Event guest list on the right.

Top Strategies to Promote Auction and Raffle Items

As mentioned, Facebook Events are a good opportunity to keep the fundraiser fresh and top-of-mind with supporters. But if you post too often, viewers will start ignoring or even hiding new posts.

The best way to keep readers engaged is consistently posting new content, and big-ticket auction items make social media posting a breeze.

Each week before your event, head to your page to highlight one of your terrific auction items: a tropical getaway to Bermuda, home theater system, dinner for 4 couples at a five-star restaurant, 6-night golf adventure in Ireland...the possibilities are endless.

Check out this real-life example from the Young Actors' Theatre in San Diego. They leveraged an incredible meet-and-greet package of smash Broadway hit Hamilton (see: Winspire's "Ultimate Hamilton Experience") to generate plenty of pre-event buzz and prime the pump for higher bids.

Simple, eye-catching, effective.

To publicize an auction item on your Facebook event, head back to your page and click "Add Photo / Video" next to Write Post.

Next, paint a picture with words and sensory details to activate readers’ imaginations. For intangible items like travel, describe the most unique and extraordinary aspects of the package. Rather than “Travel to Italy”, use phrases like “Walk the cobblestone streets” and “Enjoy a private cooking class and exclusive winery tour.” Winspire users, feel free to copy text straight from your display materials.

Finally, upload an image or video of the item. All Winspire packages come with beautiful hi-res images and display materials for your nonprofit's promotional use.

Do your big-ticket items have enough sizzle? Check out our catalog of over 200 once-in-a-lifetime Experiences sure to get donors' attention and capture bids.

So there you have it: your comprehensive guide to Facebook Events. Take advantage of a simple and free opportunity for more guests, higher bids and more revenue toward your mission.

Your turn: How has social media changed the way you promote your fundraising events? What strategies have you adopted to get the most out of Facebook Events? Or, what is keeping you from taking event promotion online? Let us know in the comments below!

And if you liked what you read today, see Facebook in action - be sure to LIKE Winspire on Facebook for more helpful content by clicking Like Page below!

These Valuable Facebook Fundraising Tips Can Boost Donations

Using Facebook to spread the word about your fundraiser is one of the most effective fundraising strategies out there. Whether you’re looking to gain a lot of initial support for your fundraiser or you’re trying to gain more momentum after a slump, Facebook fundraising can make a real difference. This comprehensive guide explains key Facebook fundraiser tips that can help you take your crowdfunding efforts to the next level.

Twelve tips for fundraising success on Facebook

From using hashtags to tagging supporters in your posts, these tips cover the best ways to get your fundraiser seen on Facebook and reach more donors.

1. Make your fundraiser visually appealing

It’s important to make sure your fundraiser looks its best before sharing it far and wide. People are drawn to catchy titles and vibrant images, so start by brainstorming a fundraiser title and adding compelling images and videos to your story.

In the description area, tell your story honestly and directly. For detailed tips on how to write a compelling story, take a look at our blog post Writing Your Fundraiser Story: A Comprehensive Guide.

2. Share with your inner circle first

Acquaintances are much more likely to donate if they see that you’ve already received donations from other people. That’s why it’s important to first share your fundraiser with family and close friends before sharing it with everyone else you know on Facebook. Once you’ve gained some momentum, you can start sharing your fundraiser with everyone. For ideas on how to reach out to your network, try using these email templates to reach your goal.

3. Create a Facebook page, or leverage an existing one

Beyond posting news of your fundraiser on your Facebook timeline, you should create a dedicated Facebook business page for your cause. Start by creating a unique Facebook page URL by defining it in the page settings.

4. Write your first post

To start off, you’ll need at least one post on your page so people can get an overview of your cause and understand why it means so much to you.

Much of your fundraiser’s success will depend on frequently posting, sharing, and connecting with others on social media. Your Facebook posts and updates will get your audience’s attention, give them something to share with their own friends, and inspire them to donate.

5. Invite your Facebook friends to like and follow your page

Once you complete your page and write a post or two to set the tone, invite your Facebook friends to like and follow it. Then, once you’ve built a sizable following, encourage followers to invite their own Facebook friends to like and follow your page.

6. Connect with similar pages

Facebook is full of like-minded people who have created pages for causes similar to yours. Connecting with them can help you build a supportive online community and bring in more donations. Search for pages and groups that share similar interests, then like and follow their pages. When you comment and engage with other posts on Facebook, it can lead people to find out more about your cause.

7. Add your fundraiser link to all posts

Simply copy and paste the link to your fundraiser in the status box. When people click the link in your post, they’ll be taken directly to your fundraiser.

Facebook doesn’t like people leaving its site, so its algorithm deprioritizes posts that include a link in the status. To get around this, use plain text in your status update and add the link as the first comment. Use this technique only for updates you don’t pay to promote. If you’re paying to boost a post, add the link in the status.

8. Write captivating posts every time

Spend some time making your posts as interesting and compelling as you can. Hook people with the first sentence, or even the first couple of words. Write posts that capture the attention of friends, acquaintances, and even strangers. Inspire people to visit your fundraiser and donate to your cause. Here are a few examples.

“Today is the 15th! We are asking everyone in this Facebook group to donate $15.”
“If we can raise $1,000 in the next 24 hours, a generous donor has agreed to match it with another $2,000. ”
“My sister is $1,000 shy of raising the funds she needs for surgery. With everyone’s help, I know we can meet our goal!”

9. Try out a unique hashtag

If your fundraiser is connected to a larger national movement, such as breast cancer awareness month, add the same hashtags associated with that larger conversation to your post. This will make your post appear in feeds that people monitor for related news. For more tips on creating and using hashtags on social media, see our post How to Create a Fundraiser Hashtag That Inspires Donations.

10. Thank donors by tagging them

A powerful way to thank and recognize donors is to tag them in your Facebook posts. Not only will they feel special, but this can lead to increased donor retention. Their friends might see your fundraiser this way, and you’ll reach a whole new audience of potential donors. For more ideas on how to show gratitude, read our post 20 Affordable Ways to Say Thank You to Donors.

11.

Post updates frequently

People love to know what’s going on with a cause they’ve donated to, so don’t be shy about posting fundraiser updates multiple times a week. Posting regularly about your cause and why it means so much to you will remind friends that you’re committed to reaching your goal. Provide updates about your fundraising journey, including both progress and setbacks.

12. Challenge your community to donate

Asking for donations on Facebook can be as simple as creating a giving challenge. To start, write a post that compares a donation to a small daily purchase. For instance, challenge friends to skip their afternoon latte for one day and instead donate that money to your fundraiser. Use ideas that can help your fundraiser go viral.

Leverage Facebook advertising to double your donations

With over a billion active users, Facebook includes interest groups, organizations, businesses, and more. Imagine the possibilities when you tap into Facebook users outside of your network.

So how exactly do you reach those potential donors outside of your Facebook friend circle? These best practices explain how to promote a fundraiser on Facebook for the best results.

Choose your objective

To create a News Feed ad, you’ll want to choose the ‘Send people to your website’ option. This type of ad is best for a new fundraiser that you’d like to get donations for right away.

You can then create this ad from scratch and follow the next three steps for a seamless and profitable process.

Target an audience and set a budget

Now that you have a goal, who should you target? On Facebook, you can target people who have ‘liked’ your page, or focus on audience characteristics, such as gender, age, and interests.

In the budget and scheduling section, decide how much you want to spend on your ad and how long it will run. You can also choose whether to pay per day or set a lifetime budget for your ad fundraiser.

Collect quality photos that will tell your story

One of the most important Facebook fundraising tips is to create an ad with images that bring your cause to life. High-quality images are more likely to catch someone’s eye and get them to click on your ad.

For example, Gunnar’s Wheels, a nonprofit that began as a GoFundMe fundraiser, regularly posts photos and videos on its Facebook page of dogs who have received wheelchair carts. This increases the number of people engaging with your cause, resulting in more “likes.” Gunnar’s Wheels now has over 12,500 likes and still gets donations.

Monitor and analyze your ad performance

Once you’ve created and run your ad, it’s time to monitor the response. The most efficient way to tell if your ad is performing well is to head to your Facebook Ad Manager page. Here you can see the data collected from each ad you’ve run.

Analyze your ad performance most effectively by testing different ads that link to the same fundraiser. This way, you can find which picture, text, or audience generated the most clicks to your fundraiser. Then you can begin honing your ad strategy.

Start finding fundraising success right now

Whether you’re fundraising for out of pocket medical expenses or you’re trying to pay down your student loan debt, crowdfunding combined with social media can be a powerful solution. GoFundMe offers fundraising, which helps you keep more of the funds you’ve raised. Our comprehensive blog offers fundraising tips and ideas to help you reach your fundraising goals faster. If you haven’t already, sign up to create your donation page today.

Start a Fundraiser

How to use social media for charity

Social media is good for more than just posting memes and vacation photos. They can be effectively used not only for leisure and career development, but also for charity events and collections. We tell how

Who and why does charity work in social networks

There are three main types of philanthropists who are active in social networks:

Ordinary users who want to help those who are in trouble - relatives or strangers. nine0010
Professional foundations and non-profit organizations.
Companies that conduct charitable activities to demonstrate social activism and improve their corporate brand.

According to the Global Trends in Giving Report, more and more people around the world are choosing to donate online, with 40% of those surveyed in the US and Canada at least once using Facebook and 12% using Instagram. In Europe, similar figures: 44% and 12% respectively. In Russia, according to the Higher School of Economics, 85% of NGOs use their own social networks in their work. In recent years, the importance of social networks for Russian charitable organizations has grown markedly. And here's why:

First, charitable NGOs are generally unable to spend large budgets on advertising and marketing. Therefore, social networks for them are a relatively inexpensive and very effective promotion channel. Publications gain tens of thousands of coverage, especially if they are real stories of living people who need help. Users actively interact with such content, and as a result, more and more new people learn about the organization. Here is an example of such a post from the Vera Hospice Assistance Fund:

Facebook post by user hospicefund.ru

Social networks help make charity popular and accessible to everyone. Any user can send a donation, share a post, launch their own campaign or charity event.

How to start and run social media campaigns

Tell a story. Even if you are not raising money for a specific person, but want to help the foundation, try to remember something from your personal experience that is relevant to the problem and add a suitable photo. Explain why and how this affects you and others. People will respond more willingly because they can connect emotionally. nine0010
Write sincerely without trying to put pressure on pity or guilt. Try to avoid shocking photos and videos. Don't accuse people of being callous or greedy, rather give them a simple and convenient way to help: for example, through an online donation service.
Reach out to friends directly and ask them to like or share the post. So the algorithms will show it more often, and more people will see it.
If the date is not important, post on your birthday . On this day, the social network will remind your subscribers about you, they will go to the page and see the post. Invite them to congratulate you by sending money to the specified details.
It is better if the post has a specific goal : for example, the amount or the deadline for collecting money. This will encourage people not to delay donations.
Feel free to regularly remind us of the fundraiser by posting updates on the amounts raised and thanking everyone who participates. At the end, be sure to report how much was collected, and thank you again. If possible, tell us about how and to whom the action helped, and post their photos. nine0010
Charity events or promotions also work well : when you organize or sell something, and send all the proceeds to charity.

Facebook post by daria.zagvozdina

Which sites can be used

VK

In VK, in addition to posting in the profile and public groups, you can use the special Goals tool. To do this, you need to click the "Collect" button in the VK Pay menu, enter the name and description of the goal. After that, the publication will appear on your wall, and everyone will be able to transfer money through the built-in payment system. You can also connect the Yandex.Money and CloudPayments payment systems for collection. NCOs can also use a special payment widget as part of the "Charity" direction. nine0003

Instagram

Instagram does not have a built-in fundraising function, but you can do it in other ways:

Post with details in the comments or profile header and add, for example, the hashtag #fundraising.
Post stories with links to details or online payments.
Launch live broadcasts of charity marathons.
Post short videos - Reels - with hashtags that will be seen not only by your subscribers. nine0010

TikTok

You can also post short videos with hashtags on TikTok, leaving links and details in the profile header.

For those over 16 who have over 1,000 subscribers, live streams are available where you can post a link. To do this, click on the "+" icon at the bottom of the profile, scroll down, select Live, and then - "On Air".

You can also collect funds using the wallet linked to your profile and then exchange them for real money. nine0003

Facebook

In Russia, it is not yet possible to organize a collection within the framework of the special "Donation Collection" option. But you can share such a post and make a donation using Facebook Pay. To do this, go to the settings menu, scroll down and click on "Donation Collection".

You will see active campaigns in different countries, you can select the desired post and deposit any amount in the window that opens.

You can also post posts and stories with links to payment services and details for donations, as well as create special pages for charity campaigns. nine0003

What are the difficulties of running charitable projects in social networks

In order for a post or page to gain likes and views, you need to put a lot of effort into it: publish posts regularly, create special cards and illustrations, shoot videos. All this requires resources, which are very limited for philanthropists. Part of the problem is solved by volunteers.
Sometimes this is not enough, and posts need to be promoted on a paid basis - otherwise the algorithms will not show them to a large number of people. This issue is especially acute when you urgently need to raise a large amount. nine0010
Social media - especially TikTok or Instagram - is a territory of positive, where people do not want to see "sensitive" or highly social content. Many people come here to take their minds off their problems, and posts about charity cause them rejection.
Even if a person wants to help, it is easier for him to transfer money once or subscribe to regular donations. But few people will want to follow an account to constantly see posts in their feed reminding them how many people still need help. nine0010

Promotion of a charitable foundation: from A to Z

Charity is flourishing today. More and more people agree to help financially or non-materially (as volunteers), and this is wonderful.

There are many charitable foundations, and these are not only organizations that collect money for treatment or help the poor. Foundations can function in various fields, for example, art, politics, culture, sports, science. They can be supported by local authorities and have a small size, or they can be promoted at the state level and have a truly huge reach. nine0003

It is clear that with so many colleagues in the industry (I don’t want to call funds competitors, because they all pursue noble goals and coexist peacefully with each other), it is obvious that you want to stand out and make sure that as many people as possible hear about your fund, who in the future may actively help or promote charitable initiatives.

What are the ways to promote a charity fund?

These are primarily social networks and email newsletters, as well as field events and online events (webinars, festivals, conferences).

Regardless of the field of activity, social networks and email newsletters play a big role in increasing the visibility of the fund. When it comes to charitable organizations (NPOs), these communication channels are central to an audience engagement strategy.

Below we have prepared five tips for you on how to build an NPO's presence on the Internet and how email marketing services can help with this. We will guide you through all the steps involved in creating an effective digital marketing strategy. nine0003

Step 1: Identify key metrics

Hubspot identified 7 reasons why NGOs use social media and email marketing:

news release
public awareness
mission and mission coverage
fundraising
Praise and reward donors
Hire employees

Once you've decided what your email marketing or social media marketing is for, it's important to choose a KPI to track progress. KPIs should reflect success in building long-term relationships with the audience, so it is recommended to pay attention to metrics such as conversion and customer retention .

For example, the number of views of an email newsletter may indicate an increase in interest in a particular topic that you touched upon, and the number of clicks may reflect interest in the mission of an NGO.

Step 2. Define the target audience

Even publishing a harmless picture should be done with the image of the end user in mind.

NPOs with a long history most likely have no problem identifying their audience. Organizations that are just starting out can find it difficult to know who to contact. nine0003

How do you know what type of audience your NPO has? Make a survey among the subscription base.

Step 3. Choose the right communication channel

So you know your target audience. Now you must find out the places where you can meet her. It is important not only to find portals where it is easy to reach the audience, but also to identify the most active and popular of them.

Choose two or three platforms and put all your efforts into developing social profiles there. It's better than registering wherever possible and doing all the profiles badly. Worse than not being on social media. The platform can only have an inactive profile where they do not respond to subscribers' comments. nine0003

To the most popular social networks. platforms include Instagram, Facebook, Twitter, LinkedIn, Youtube, VK, Odnoklassniki (in the post-Soviet space).

Step 4: Create a content strategy

Without a clear plan and schedule for posting, you risk confusing your audience or causing them to ignore you.

5 Secrets to a Good Content Strategy

Secret #1: Voice of the Brand

You are a non-profit organization and therefore you work for a specific idea. Your task is to voice this idea and clearly convey it to the audience in every post and publication. The tone of your statements should be about the same and should fit into the image that you create. nine0003

Secret #2: Posting Calendar

Having a calendar of where you plan to post what and when will make your audience's interaction with the NPO more streamlined. Agree, it is much more pleasant when mailings come with a certain frequency. In addition, regular posts and publications indicate that the fund is active.

Automation tools make the whole process easier because now you don't have to personally control the release of publications.

Secret #3: Audience Behavior

Why should your audience follow or like you? What type of person would definitely click the donate button, leave a comment, or share your content with friends? You must analyze the actions of subscribers and visitors in order to create relevant content in the future.

It is important to talk to the audience on the same level, not down. Ask questions, encourage comments, tell stories. In general, be the initiator of discussions. nine0003

Visuals often work much more effectively than words, evoking real emotions in the audience. Use high-quality photos, images, videos and the right hashtags.

Secret #4: Audience Problems

The specifics of NGOs is that they often make requests to their audience: tell about the NGO, sign a petition, become a volunteer or make a donation. It is difficult to force an outsider to part with money or spend personal time helping the foundation. To do this, you must be able to choose the right words to touch the pain points and reach the heart of the audience. nine0003

Secret #5: The Truth and Nothing but the Truth

This is the biggest secret. The key to successful audience engagement is sincerity and genuine emotions. Readers always feel a lie, so speak and write the truth and stay true to your mission, and then the audience will repay you with loyalty and will willingly recommend you to friends and acquaintances.

Step 5. Increase engagement

There is no ROI in social media without engagement. Be sure to think about the content and do not publish just for the sake of publications. You need to capture the attention of readers and motivate them to read the text to the end, react and share your content. nine0003

How to increase engagement?

#1: Identify Trigger Points

The first step to engagement is identifying the type of content your audience is responding to. You must do research. Find out how similar organizations are successfully engaging with their audience.

Using keyword search and hashtags, you can identify popular topics and content that grabs your audience's attention.

Once you know what your audience is looking for, research that area in detail. Test different content formats, themes, and headlines to understand which text generates clicks and conversions. nine0003

#2: Encourage discussion

As in the real world, people are more likely to interact when asked questions and invited to comment. Whenever you post a poll, ask for advice, start a conversation, or announce a contest, invite your audience to participate.

Create content that is easy to share by adding pictures, infographics, and short links. Be sure to respond to subscriber comments.

#3: Measure results to repeat success in the future

There is no point in trying different strategies if you are not tracking progress and you do not know which strategies help to successfully engage the audience and which do not.

Step 6: Track and measure performance

While it's important to keep track of your followers and likes, other metrics are just as important. If you ignore them, then the chance to improve work efficiency will decrease many times over. nine0003

What else to look out for?

1. Brand Sentiment

When it comes to social media, it's important to understand that black PR is bad PR. The rule of show business “better bad than nothing at all” does not apply here. A negative audience attitude can quickly destroy your foundation's reputation. Be sure to keep track of the public's comments and how they share your posts. Think about how you will respond to negative comments. It's better than just ignoring them. nine0003

2. Inbound links and tracking codes

When using links in SMM campaigns, it is important that they lead to your website, donation page or blog post.

After successful campaigns, website traffic increases, and if you can identify the source of growth and link it to social media activity, you will have information about which campaigns were the most effective.

How can email marketing services help NPOs to promote themselves? nine0005

1. Email-mailings

To get acquainted with the fund, you can start a welcome series, where you tell what you do, what goals you pursue.

Standard newsletters are great for informing about the current affairs and news of the foundation.

2. Marketing Automation

The aforementioned emails can be scheduled in the Automation Builder, so that emails will arrive at a certain frequency or in response to certain user actions without your participation. Subscription segmentation allows you to send content in different languages or to different target groups depending on gender, age, geographic region, occupation, etc.

3. Webinars

A webinar is another platform for communication with the audience. The undoubted advantage of this format is personal contact, which means that your speech is able to make a stronger impression on the audience than ordinary printed text.

4. Integrations

In your newsletters, you can place links to your social media profiles for greater coverage.

5. Landing pages

With the help of landing pages, you can invite subscribers to various events (online and offline events) or webinars. nine0003

6. Analytics

As we wrote above, you must analyze the indicators in order to understand whether you have chosen the right strategy. With analytics functionality, you'll always have the data you need to make informed decisions at your fingertips.

7. Advertising

Promotion is advertising. Of course, such an option as Advertising on Facebook, Google or Instagram, offered by the mailing service, will come in handy.

Let's look at examples of how charitable organizations skillfully maintain profiles in various social networks. nine0003