Verified badges on Facebook and Instagram appear next to the Page or account's name, as well as in search. This shows that we have confirmed that an account is the authentic presence of the creator, public figure, celebrity or global brand it represents and helps people more easily find the accounts they wish to follow.
Our verification team vets all requests thoroughly and bases their review on a number of inputs to determine whether an account is eligible to be verified.
To be considered for a blue verified badge, Facebook Pages and profiles must adhere to our Terms of Service and Community Standards, as well as have a profile photo, cover photo and a Page name that follows our guidelines. Instagram accounts must follow our Terms of Service and Community Guidelines.
Accounts must also be:
Your account must represent a real person, registered business or entity.
Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.
Your account must be the unique presence of the entity it represents. Generally, one account per entity may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (e.g. puppy memes).
Your account must represent a well-known, highly searched for individual, brand or entity. We review accounts that are featured in multiple news sources. We don't consider paid or promotional content as sources for review.
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Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.
To be considered for a blue verified badge, Facebook Pages and profiles must adhere to our Terms of Service and Community Standards, as well as have a profile photo, cover photo and a Page name that follows our guidelines. Instagram accounts must follow our Terms of Service and Community Guidelines.
Accounts must also be:
Your account must represent a real person, registered business or entity.
Your account must be public and have a bio, profile picture and at least one post. Your profile can't contain "add me" links to other social media services.
Your account must be the unique presence of the entity it represents. Generally, one account per entity may be verified, with exceptions for language-specific accounts. We don't verify general interest accounts (e.g. puppy memes).
Your account must represent a well-known, highly searched for individual, brand or entity.
We review accounts that are featured in multiple news sources. We don't consider paid or promotional content as sources for review.
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Bear in mind that if you provide false or misleading information during the verification process, we will remove your verified badge and may take additional action to delete your account.
Apply for a Facebook verification badge
You can apply for verification by filling out this form.
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If your account represents a person, you'll need a copy of your official government-issued photo identification (e.g. passport, driving licence, national identification card) to validate your request.
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If your account represents an organisation, you'll need a copy of a phone or utility bill, a certificate of formation, articles of incorporation or tax exemption documents.
Please also include a few sentences explaining why the account should receive the verified badge, and relevant URLs that help illustrate the account's notability.
We look at a number of factors when evaluating Instagram accounts to determine if they're in the public interest and meet our verification criteria. Even if your account is eligible for verification, submitting a request doesn't guarantee that your account will be verified.
To request a verified badge:
To request a verified badge:
Once we've reviewed your request, you'll receive a notification letting you know if your account has been verified or not. If your request is denied, you can submit a new request after 30 days. Learn more about what happens after you apply for verification.
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If a Facebook Page linked to your Instagram account is already verified, you will still need to apply for a verification badge on Instagram.
If your account does not have a verified badge and you aren't eligible to get one, there are other ways to show people that you're authentic.
To demonstrate authenticity, you can:
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Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind.
These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge.
What is Facebook verification?
Why verify your Facebook Page?
How to get verified on Facebook
6 ways to increase your chances of getting verified on Facebook
How to stay verified on Facebook
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Facebook verification is the process of getting an account or Page verified to show other users that it represents your authentic presence on the platform. A blue checkmark badge appears next to a verified account’s name:
Source: @newyorker on Facebook
Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification checkmark in 2013. The practice was then introduced to Instagram in 2014.
Facebook verification is usually voluntary, but some kinds of accounts must be verified. Verification for Pages with large audiences has been required since 2018. Currently, individuals’ profiles also undergo verification when their audience reaches a certain size.
Facebook has simplified its verification process in recent years. You may have heard about gray checkmarks or Facebook Marketplace verification.
However, both of these programs have been discontinued.
A verification badge is distinct from other badges available on Facebook, such as top fan badges or seller badges.
Getting verified on Facebook is a great way to establish brand credibility online. Both large brands and local businesses can be verified on the platform.
The verified badge lets your audience know you’re authentic. It also helps your Facebook Page show up higher in search results. This makes it easier for potential customers to find your business.
Getting verified on Facebook is as easy as filling out a single form. But it pays to be prepared before you take that step.
You can request verification for a Facebook profile or a Facebook Page.
Source: Facebook
As long as you’re logged in when you verify your Facebook account, the form will automatically display the Pages you can submit an application for.
To apply for profile verification, you only need the profile’s URL to get started.
Step 2: Confirm your authenticityWhen you apply for verification, you’ll need a piece of identification to prove that you are who you say you are. This makes it impossible for fake accounts and imposters to get verified.
Source: Facebook
The accepted forms of identification are:
The rules about which specific forms of ID are acceptable vary depending on who issued them. When in doubt, check out the complete list of rules regarding pieces of ID.
Whatever document you use, you will need a digitized version of your proof of identity to attach to the form, e.g. a scan.
The second part of your profile or Page verification application asks you to show that your account is notable enough for the blue checkmark.
Facebook wants to know that there’s a public interest in verifying your account.
Source: Facebook
In this section, you’ll provide basic information. This includes the category your account falls under and the country or region where your account is most popular.
There are also several optional fields. Being as complete as possible will help your chances of getting verified.
Source: Facebook
The Audience section is where you tell Facebook what kinds of people follow you, their interests, and why they follow you.
Filling in the Also known as field isn’t always necessary. It helps Facebook see your reach if you or your organization goes by different names. This might be the case if your brand uses different names in different markets.
Finally, you can provide up to five links to articles or social media accounts that demonstrate your notoriety.
These links must be independent. Paid or promotional content won’t be considered.
Once Facebook receives your application, they will review your request and either confirm or deny it. This process can take anywhere from 48 hours to 45 days.
When Facebook decides to verify a profile or Page, it looks for four qualities:
In this section, we’ll look at ways to make sure that your account meets all the requirements for a blue checkmark.
The image your Facebook Page presents should match the image your brand presents elsewhere. This helps Facebook recognize the connection between your Page and your business.
Ensure you are only sharing on-brand content to your Page. And don’t forget to remove anything that negatively affects your credibility, such as:
Take a look at your business’ page through the eyes of a potential customer and edit or remove anything that looks less-than-professional.
If your information isn’t kept up to date, it won’t matter how professional your Facebook Page looks. Facebook will review and validate your information before they grant you the verification badge, so you need to ensure it’s accurate.
You will need to check that the following is up to date:
The more details you can provide about your business, the better. Make sure you’ve filled out all applicable details in your Page’s About section. These details include:
The right links are important if you want to get verified on Facebook. For Facebook to approve your verification request, you must have an up-to-date link to your business’ official website. You must also link back to your Facebook Page from your website.
If you’re verifying a Page for a business, be sure that you’ve made a Facebook Business Page.
The process for verifying a Facebook Business Page is the same as for any other, and making one is free.
Source: Facebook
The information you include on your Facebook Business Page will make you appear more authentic, unique, and notable.
The best way to demonstrate your notoriety on Facebook is to have a large and active community of followers.
There are many ways to increase your Facebook engagement. These can include everything from curating content created by your followers to using Facebook analytics tools to know what your audience responds to.
Receiving verified status on Facebook isn’t like winning a Nobel Prize; it can still be taken away once you have it.
The following tips will help you keep your Facebook verified status.
When you’re verified, it’s important to be familiar with the Facebook Community Standards.
In theory, once you’re verified, you have to follow the same rules as everyone else. In reality, accounts with large followings are often shielded from strict or automated moderation. But the recent exposure of Facebook’s “cross-check” practices means that a large following might not protect you as much as it once did.
Standards about harassment and illegal content are relevant to all Facebook accounts. Others are more applicable to a verified business or brand.
For example, if you’re curating content by other users (and you should be; re-posting user-generated content is a great way to build community engagement), make sure you’re doing so in a way that respects Facebook’s intellectual property and privacy standards.
Getting verified on Facebook can add value to your brand. Make sure to protect your account with two-factor authentication.
Two-factor authentication means you have a second way besides the log-in screen to prove who you say you are when you access your account.
This second piece of proof can be:
Having two-factor authentication makes it much harder for anyone else to get access to your verified Facebook account.
Having a verified presence on Facebook is a recognition of your notoriety. It isn’t a guarantee that you’ll stay that way. Remain relevant on the platform by adopting savvy Facebook marketing practices that help you connect with your audience.
Facebook marketing can include everything from traditional ad buys to the strategic use of boosted posts.
Anything that gives your brand added credibility is worth pursuing. Follow the steps above to get verified on Facebook—and see your business grow.
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* Network activity is prohibited in the Russian Federation
Step 1. Log in to Facebook Business Manager *
Log in to your Facebook Business Manager* account using the link*.
Step 2. Start verification
Step 3. Enter company details
Enter company details and click “ Next ”:
IMPORTANT! All data must exactly match the documents that you will upload to confirm the company!
Step 4.
Select a company from the list
Select a company from the drop-down list, the details of which completely match those of your company (pay special attention to the phone number). If there is no such company in the list, then select “ None of these fit ” and click “ Next ”.
Step 5. Upload documents confirming the name of the company
Step 6. Upload documents confirming the address or phone number of the company
Download one of the following documents: IMPORTANT! All data in the documents must exactly match the data you entered earlier!
Step 7. Select a verification method
Select the desired method for obtaining a verification code:
Enter an email address in your site's domain. Then click "Send by email". We recommend using this verification method. It is necessary to specify an email address in the domain of your site. If the domains of your email address and the site do not match, then use the "Domain of my company" to pass the verification.
Step 8. Enter the code or verify the domain
If you selected “My work phone number” or “My work email address” in the previous step, enter the code received by phone or email. Then click "Submit".
To successfully verify the domain, the webmaster adds a special code to your company's website. Make sure that the webmaster has all the necessary rights to place a special code before starting the verification steps.
Step 1. Log in to Facebook Business Manager*
Log in to your Facebook Business Manager* account using the link*.
Step 2: Add a domain
Step 3. Select a verification method
Select a domain verification method and follow the described steps.
Meta Tag
Add a meta tag to the
section of your site's home page.HTML File Upload
Upload the HTML file to your website. To do this, you need administrative access to the root folder of your site.
This will verify your domain.
DNS Validation
Add a text entry to your domain host to verify that the domain belongs to you. Most domain hosts allow you to do this, however the specific steps may vary. If you need help, please contact your domain host's support team or consult their documentation.
The “start confirmation” button is inactive.
The call with the verification code does not go through.
This method does not work well on the territory of the Russian Federation. We recommend using the methods of receiving a code to an email address or verifying a domain.
Facebook* did not verify the company because the name and address of the company in the uploaded documents do not match the data in Facebook Business Manager*.
Reload documents. Documents uploaded must include the company name and address as listed in Facebook Business Manager*.
Facebook* did not verify the company because the company name is not listed on the company website.
Add the company name to your website (for example, in the footer of the site or on the “Contacts” page) and go through verification again.
Why do I need to verify a company in Facebook* Business?
Answer: WhatsApp is owned by Facebook*. To connect a WhatsApp Business account, the Facebook* API requires the client's company to be verified in Facebook* Business.
Who needs to be verified with Facebook Business Manager*?
Answer: All companies that connect their WhatsApp Business API account.
How long does the verification process take?
Answer: Usually the procedure takes no more than 10 working days, but in some cases it can take longer.
What if the check is delayed?
Answer: Contact your edna manager. He will give you possible reasons for your Facebook Business Manager* verification delay and explain what you can do to speed up the process.
How do I know that Facebook* has verified my business?
Answer: Your Facebook Business Manager* will receive a notification that your company has been verified. Also change the verification status of your company to “Verified”.
How do I know if Facebook* has not verified my business?
Answer: Your Facebook Business Manager* will receive a notification that your company has not been verified.
What if Facebook* didn't verify my business?
Answer: Contact your edna manager. It will suggest further steps for re-attempting to verify the company.
Want to get the coveted WhatsApp green checkmark? Read this article to learn more about how to verify your WhatsApp Business account or how to get a green tick on WhatsApp. To get started, we will explain what the WhatsApp green check mark is, as well as its business benefits. We will then cover how to become an official business account and some of the best practices you can apply.
Whatsapp green checkmark is an icon that is designed to help WhatsApp users to distinguish between a genuine brand account and a fake one. It indicates that the business account has been verified by WhatsApp and belongs to the brand it claims to be.
This badge is especially important for popular brands that are at risk of having their accounts impersonated. WhatsApp is very careful about which companies receive this green tick. Therefore, as a rule, such well-known brands as Adidas, Coca-Cola and others receive it.
Difference between an official WhatsApp business account and a normal business accountBy default, all WhatsApp accounts using the Business App and API are business accounts. Only companies with WhatsApp API accounts can apply for a green tick. Once a business account has been verified and given a green checkmark, it will become an official business account.
Although receiving a green check does not come with any additional features, it has many other benefits.
Having an official WhatsApp business account increases the credibility of your business. Because the green checkmark shows authenticity and notoriety, it helps your business stand out and puts you ahead of competitors that haven't been verified.
Customers will also know that your business is reputable enough to earn a green tick. As a result, you will get more hits and fewer negative reactions like messages and blocks because customers know who is talking to them.
WhatsApp Verification: Benefits of WhatsApp VerificationIn addition to the green checkmark, official business accounts will display the company name in the chat topic titles, chat list and company profile, and not just the phone number that can be seen when messaging with a regular business account.
WhatsApp users don't need to store your phone number to see your business name. This distinguishes official business accounts from regular business accounts and lets WhatsApp users know that they are accessing the correct business account.
WhatsApp Business green checkmark: Official business account profile, chat title and chat list in the company profile. While the effort of checking their Meta Business Manager before applying for a green check mark is worth it, getting a green check mark is an added benefit as it shows that your business is well known.
Now that you understand the basics of getting verified, let's look at the green check requirements and the two methods of applying for it. We then go over some of the best practices to follow after applying for a green tick.
In addition to the fact that businesses must comply with WhatsApp' Business and Commerce Policies' to receive a green tick:
Meta notable business refers to a business that represents a well-known and frequently searched for brand or organization.
How to verify your WhatsApp Business account Therefore, you can increase your chances of becoming an official business account if you have 3-5 links to media coverage from news articles or magazines.
Please be aware that Meta does not consider paid or promotional content as sources for review.
Although fulfilling all the requirements sounds easy, there is no guarantee that your WhatsApp Business account will be verified. So let's take a look at how to apply for WhatsApp Business verification.
Applying for a green tick on the WhatsApp Manager website is free, simple and straightforward. Any business using the WhatsApp Business API or WhatsApp Cloud API can verify their WhatsApp Business account on their own. To get started, follow these steps.
1. Go to on the WhatsApp Manager page and select the phone number you want to request for your Business Account in the Overview section.
Select the phone number you would like to request for a formal business account 2. Enable two-step verification for this phone number to apply for a formal business account, if you did not enable it before applying for a green checkmark.
3. Fill in information about your company and click on the button Send request . Please note that the "Apply for " button will be greyed out if your business does not qualify for the Meta'green tick'.
Fill in the data about your company and click on the button Send request4. Provide with the required information. You must provide information such as the reason for the green check request and up to 5 supporting links to show that the business is visible. Then press button Send.
Provide required information for WhatsApp Business verificationThis is all you need to do if you apply through your WhatsApp manager. Another way to apply for a green tick is through WhatsApp Partners, also known as Business Solution Providers (BSPs). Let's take a look at this method below.
If you are currently using the WhatsApp Business API or the On-premises API, you can get help with the application from your BSPs.
However, BSPs usually charge businesses for this.
WhatsApp Business Process The verification process will differ depending on which WhatsApp Partner you are registered with, so it is best to contact BSP directly for details on the application process and application fees.
How to Verify My WhatsApp Business Account with BSP: What You Should KnowRegardless, we have reviewed and compiled the most common things you need to do and prepare before contacting BSP for help. Here's what you need:
Depending on your BSP, they will either apply to open an official business account on your behalf or guide you through the appropriate control panels to do it yourself.
If they are applying on your behalf, the entire process from application to approval will take up to 3 weeks.
If you are applying for verification on your own, it usually takes about 2-4 business days for you to know if your application was successful. If it is rejected, you can reapply for green check verification after 30 days. However, Meta recommends that companies take the time to ensure the company's presence in news articles before reapplying.
Contrary to popular belief, having a verified Facebook page or Instagram profile does not mean you will be verified on WhatsApp. But there are several other ways to link your WhatsApp account to your business.
For example, you can add a WhatsApp widget to your website and a WhatsApp link to your Instagram profile and Facebook page so that customers can easily contact your authentic WhatsApp account\.
WhatsApp Verify Business Account: What You Can Do After Applying for Green Tick If you are currently using the WhatsApp Business App and would like to migrate to the WhatsApp API to apply for a green tick, please create a WhatsApp API account via BSP or directly from Meta and connect it to respond.
