How to gain local followers on instagram
How to Get Local Instagram Followers
How to get local followers on instagram for your business.
Check out my top 5 tips to easily grow your local followers on Instagram.
If you have a small business, you need local Instagram followers.
It’s truly how you can get local instagram users to notice your business and get them started into your sales funnel or marketing goals.
This method is not focused on taking better instagram photos… Pshhh. This tutorial shows you how to take action!
It’s quick and easy!
It gets better,
You can get local followers for free on instagram.
That’s right. You’re tapping into over 100 million instagram users… there’s defiantly instagram users that are nearby your local business.
It’s time to gain the benefits of instagram for your local business and get local users’ attention to notice your brand!
If you’re like most small businesses you probably can’t afford to hire a social media expert.
That’s OK. If you have ten minutes to spare per day for instagram, I’ll show you how you can get local instagram followers that will help boost your sales.
Having local instagram followers is beneficial for any small business
- It helps you gain trust with your customers or potential customers
- Spreads word of mouth
- Gets foot traffic to your business
- Creates a sense of community and branding
If you have a small business that relies on foot traffic, you need local marketing.
Ready to get started?Here’s five tips how to get local followers on Instagram
NEW AWESOME Bonus tip: Follow the business’ next door’s instagram followers!For example.
The BBQ restaurant’s instagram I manage. There is a mechanic shop next door with lots of LOCAL customers following their instagram account. We simply gave the mechanic shop a coupon to share with their customers for 10% off their entire meal. (these customers usually wait around while their car gets fixed)
Let’s give them an incentive to get them into our restaurant! Guess what happened? They posted the coupon on their instagram account. Now all their followers see the deal. And I swoop in and follow all the people that liked the post AND I followed all the mechanic shop’s followers. We now have an extra 100 followers. Skimming through the users, they are all based in San Diego. Awesome!
RELATED POST How to Get Your Business Started on Instagram
1. Leverage Local HashtagsPeople love using their local hashtags such as their city or exact location in their instagram posts.
Check out an example, I typed in “#SanDiego” (my city btw I’m using my laptop)
How to Get Local Followers on InstagramSee all the local potential?! Over 13 million posts.
Check out the most recent Instagram posts for this hashtag and interact.
Like their photo AND leave a comment.
2. Interact with the most recent local postsKeep your comments professional and start a conversation, perhaps ask a question. You can even just leave an emoji.
Why should you interact with the most recent Instagram posts?I recommend that you interact with the most recent photos because these users are most likely still using instagram or have their phone in their hand. They’re awaiting to see how many likes they will receive or how many comments their photo will earn. (millennials… right?)
You have a better chance interacting with them, making an impression.
You want to interact on photos that have no likes or comments, be the first!
For example:
How to Attract local instagram followersLet’s click on this photo:
How to Attract local instagram followersNow let’s follow, like, and leave a comment.
Notice other hashtags we can use too? #SanDiegoCA
Now, you might want to leave a
more creative comment than “congrats” Notice the address above the man’s head? Point that out, say 4750? You’re practically my neighbor. We’re an IT company in San Diego. Congrats BTW! :)”The best types of comments to leave on Instagram are questions!
You want to “stir the pot” “create buzz”.
Your goal in this process is to get the Instagram user to click on your Instagram username to see who you are.
Time for a fun example….
Let’s peek into an Instagram user’s mind:The local instagram user’s mind might work like this:
Local Instagram user: “Hey….. who’s liking and leaving me comments on my account?”
(sees five new likes and one new comment from you)
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This raises curiosity who you are.
They will most likely click on your username to check out your profile and photos before commenting back.
The point is that you succeeded “getting into their head”
They now know there’s an IT company in San Diego nearby that follows them. (you’re an IT company in this example)
Local Instagram user: “I just looked at their profile, they seem ok… I’ll write back.”
Local Instagram user: “I’m gonna return the favor and like some of their photos now because they liked a bunch of mine…”
Fast forward months from now4. Interact with your Instagram news feedNow that you’re following a good amount of instagram users in your area, be sure to like their photos!
It’s important to continue to like their photos and comment. Eventually the local instagram users you follow will follow you back and interact with you.
It does take time and you need to be persistent.
However, don’t act desperate or be pushy.
Let’s leverage the geo-locate feature in this Instagram post. The user here allowed Instagram to use his location and include it below his instagram username as circled in red. (example pictured below)
If this is a nearby business and it has your target market of customers, in this case it’s a car dealership. They attract people with money in the market to purchase a new car. 🙂
This place is already receiving foot traffic and they’re your neighbor.
- Click on their location
- Look for users that recently took photos here
- Follow them! (in this example it’s mostly the car dealership that populates the “most recent”) However, you’ll find some customer posts.
This is HUGE! This is quick and shameless tip. If there’s a local business that’s a competitor, check out their inastagram account.
Study what they’re posting, see what’s working for them. It doesn’t hurt to follow their ideas, you can perhaps think of even better ideas, brainstorm with your employees.
If your competitors have followers, they might be more likely to follow you back since they already like the same type of business.
Bonus: How to get local business to follow you on InstagramDepending on your product or business, you may want to only attract local business owners or local businesses on Instagram.
Sometimes, that’s more of a bigger client and can be a bigger sale.
For example, it you’re an IT company, you most likely want small businesses nearby to follow you and hire you for your local IT services. You’ll want to simply search for targeted keywords. Use the city you’re located and add “businessowner” for example, #SanDiegoBusinessOwner.
Bingo, do a quick search in Instagram for “#SanDiegoBusinessOwner” and 62 posts show:
How to get local business to follow you on InstagramYou should follow and interact with the most recent posts.
Leave comments and get a conversation started. Connect! Network!
You can also do a google search for any specific businesses nearby.
For example, if you wanted to connect with only dentists in San Diego, do a google search “dentists San Diego” Click on their links and website to find their instagram account.
Thanks for reading “How to Get Local Followers on Instagram.”
Do you have any tips how to get local followers on instagram?
Please share your tips in the comments below.
Still confused about Instagram?
I have lots more Instagram tips for you:
Top Benefits of Using Instagram for Business
10 Instagram Facts Marketers Need to Know
How to get your business started on Instagram
How to Optimize your Instagram for local business
10 Creative ways your business can utilize Instagram
Get more likes on your Instagram photos using this free app
Instagram hashtags for Selling Jewelry
How to Get Local Followers on Instagram
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Instagram is a powerful place to connect with your audience, sell your products and grow your brand.
But a unique challenge that local businesses face when starting out on Instagram isn’t necessarily how to get followers, but how to get local followers on Instagram.
Because if you have a local business, building a following that is located all over the world won’t necessarily help your biz.
You might think that joining a local Instagram pod might be the key to growing a local following but it’s not, and today, I’m going to talk about free strategies that you can use to grow a local following on Instagram!
Table of Contents
Why Do You Want Local Followers on Instagram?
New business owners can sometimes be infatuated with the idea of a huge following.
After all, we tend to equate a huge following with huge success, therefore, the more followers you have, the more successful your business must be…right…?
Luckily, this just isn’t the case. And a higher follower count does not equal more success or higher profits.
As a local business, your goal on Instagram shouldn’t be to gain as many followers as possible.
Let’s say you are located in Toronto, Canada.
And your following begins to grow with followers mostly from the United Kingdom.
The majority of those followers are unlikely to turn into customers, so it’s in your best interest to target local followers from where your business is located!
1 targeted follower is always better than 100 untargeted followers who will never turn into a customer.
How to Get Local Follows on Instagram
There are several things you will want to do to find local followers for your Instagram account.
1. Use Geotags
Geotagging both your Instagram posts and stories is a great way to reach local followers!
You can geotag:
- your city
- the neighborhood your business is located in
- your business
- popular landmarks near your business
To add a geotag to a new post, click on “Add Location” and search up the location you want to tag.
You can also add geotags to existing posts.
To do so, locate a post that you’d like to add a location.
Click on the three “…” in the upper-righthand corner to open the photo editor.
A popup menu will appear with several different options. Click on “Edit” and then click on “Add Location…”
Once you’ve added your location in, you can save it so that your older posts are now attached to a location!
2. Use Local Hashtags
Using hashtags for business on Instagram is a great way to grow your account! But if you are a local business, you’ll want to make use of local hashtags.
If you live in a bigger city, there’s a good chance that you have access to hundreds of local hashtags that can help you attract local followers.
To find local hashtags, go into the search page and type in your city. When you do this, make sure you click into “Tags” along the top.
Doing this will help you begin to find popular local hashtags! You can find more hashtags by clicking on one of the hashtags in the list and viewing the related hashtags along the top.
Finding hashtags this way can be time-consuming every time you want to post.
The next way to find hashtags is to use a hashtag finder! I love this method because I know that I’m finding the most optimized hashtags for my content.
The best hashtag finder on the market currently is the one created by Tailwind.
Tailwind’s hashtag finder helps you identify which hashtags will be the easiest for your content to be found within (which is MAJORLY helpful for small businesses who can’t compete with giant Instagram accounts).
Hashtags that have over 1 million posts are much too competitive for most people. Your content will get drowned out almost immediately and your reach will be severely limited.
Tailwind’s hashtag finder sorts hashtags by their level of competitiveness (Niche, Good, Best, Competitive) so you can quickly and easily find the best hashtags that will get your content seen!
Sign up for a free account with Tailwind to see just how effective their hashtag finder is!
3.
Team Up With Local Influencers89% of marketers say that influencer marketing is just as or more effective than other marketing channels.
There are a couple of different ways to find local influencers in your area.
Look For Past Campaigns
You probably aren’t the first business to use influencer marketing in your city (which is a good thing, because it will help you cut down on the time it takes to find influencers)!
Look towards your competitors and other small businesses in your city to see if they have been tagged in any Instagram campaigns.
To quickly do this, head over to a local business account on Instagram and head into the photos they have been tagged in.
Influencers almost always tag the business they are promoting in their photos!
You can direct message or email Instagram influencers and ask for their media kit to determine if their rates will fit in with your marketing budget!
Search for Influencer Hashtags
You can also use Instagram as a search engine to find influencers in your area.
For example, if you are from Calgary, you can search for the hashtag #calgaryblogger to find a plethora of content created by local bloggers!
This way is more time-consuming than the above method, and you will have to sift through a lot of content to find potential influencers.
Use an Influencer Agency
Influencer agencies connect local influencers with businesses to help their campaigns.
I’ve compiled a list of the best influencer marketing platforms that you should check out that can help manage your campaign and connect you with local influencers.
4. Do a Local Giveaway
Local giveaways are a great way to get local followers on Instagram! When your giveaway is local, you won’t be attracting people from other cities.
Giveaways for things such as Amazon gift cards are too broad and will attract people that aren’t your ideal audience (and don’t live in your city), so try to stick with products and services that have to be redeemed within your area.
You can even partner with other local businesses and pool together your prices for the ultimate Instagram loop giveaway. You’ll all walk away with more followers and can put together a sweet package for the winner.
5. Partner With Other Local Businesses
Partnerships are powerful! Partnering with other local businesses who serve your audience (but who you aren’t in direct competition with) will benefit both parties and can help you reach a new audience.
You can combine a partnership with a giveaway and offer a bundle of local prizes with several local businesses to increase your reach exponentially!
6. Run Local Ads
Running ads on search engines and social media can be an effective way to reach your audience and grow a local following.
Facebook ads, for example, allow you to hyper-target your audience based on their location. You can target people who live in a specific location, people who were recently in a specific location, people who traveled through a location or everyone.
The location you choose for your ads can also be very specific (within a certain mile radius, if you prefer).
As you can see, Facebook and Instagram ads can be very helpful to target locals.
Search ads, on the other hand, can be used to target local search terms related to your business.
7. Add Your Location to Your Profile
Just like we geotagged our photos, you should also do the same to your Instagram profile if you’d like to attract local followers!
First, your Instagram account must be a business account and hooked up to a Facebook business page. Instagram has up-to-date instructions that can be found here on how to add an address/location to your Instagram account.
Now that you know how to get local followers on Instagram, it’s time to set a plan in motion to grow your Instagram account locally!
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This article may include affiliate links. As an Amazon Associate I earn from qualifying purchases.
Dana Nicole
Dana Nicole is an award-winning freelance writer for MarTech/SaaS who was rated one of the best SaaS writers by Software World.
She specializes in writing engaging content that ranks high in search engines and has been featured in publications like Social Media Examiner, ConvertKit, and Hotjar. Dana holds a Bachelor’s degree in Business Administration and has over 15 years of experience working in marketing for national brands.
How to get followers in 2022 on Instagram: from 0 to 10,000
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As practice shows, the first 10,000 subscribers are the hardest to get. The reason is simple: people are reluctant to subscribe to little-known pages. But nothing is impossible. We have compiled 14 tips for you to help you grow your profile from scratch within a year.
#1 Join mutual PR groups / Liketme
How can a little-known page quickly gain followers? Join mutual PR groups, this tactic is best for promoting new accounts.
It works like this. A group of participants is recruited, after which everyone sends a link to their post.
All members of the group like and comment on each other's posts, thereby increasing the reach. When there are a lot of likes and comments under your post, it arouses the interest of other people: they want to see what is there.
Sounds nice. But. There are many groups for mutual PR and on various topics, for example, about travel, fashion, etc. To attract your target audience, join such groups on the topic of your page. And to keep the attention of new subscribers, you should also subscribe to them.
This is a short-term strategy for developing a page from scratch that will not increase sales, but will increase brand trust and awareness.
#2 Repost someone else's content
To promote his store, Nicole Martins Ferreira, an SMM specialist, started using the Repost for Instagram app to repost other people's content.
One of these reposts got 52,862 views, 1,264 comments and 9,147 likes. It was a big hit, Nicole didn't even have 10,000 subscribers at the time.
But remember, according to Instagram policy, you need to request permission to repost from the author of publications. Otherwise, there is a risk of getting banned.
Why reposts of other people's content, and not publications of your own? Newbies don't have such good content, and reposting - what could be easier?
What content to repost? Use hashtags to find the most popular posts, share the ones that got you the most engagement. This is the simplest and most effective strategy for beginners.
#3 Ask followers to share photos
It's much easier to promote your Instagram page if you have a product or service that your customers share on their profile. If you post content with your customers, it will increase your social security and credibility.
If you haven't had any clients yet, you can contact an influencer (blogger) that suits your niche and order a review of your product. It is better to choose bloggers who have about 5,000 subscribers.
Such accounts have a much lower cost of advertising and a more engaged audience.
You can also offer cooperation. For each completed sale through a referral link, you pay a commission to the blogger.
If you already have clients, you can ask them to tag you in their story or feed in exchange for a gift or a discount. Once you have enough clients, you don't have to ask anymore, they will tag you for free.
#4 Create a consistent style and stick to it
Yes, sounds like " blah blah blah " . Let's figure it out.
Often people subscribe not because of the published content, but because of the anticipation and the ability to predict what your next post will be.
Let's say you run a corgi page and post cute pictures and videos of him every day. Users who come across your content may notice that you always have cute corgi photos. They will subscribe and start following your page, waiting for new cute corgi posts.
Sticking to a single style or theme is more than a branding game.
We are talking about the psychophysiological component of emotions: the expectations that your existing and potential subscribers create. They want and expect to see more content of the same type or style every day.
By sticking to a consistent style, you build confidence and trust in your brand, which in turn helps increase your following.
#5 Use hashtags
Many social media experts recommend using 5 to 11 hashtags. Don't be afraid to ignore such advice!
Start experimenting with hashtags and eventually you'll figure out which ones are right for your brand.
Why not use 30 hashtags? You can add all these hashtags to the first comment under the post, which few people will see.
Is your goal to increase coverage? Then this is the easiest way. With hashtags, your posts will rank higher for keywords, which increases your reach.
If you want to reach your target audience, then you should avoid generic hashtags like #love or #life, use niche hashtags.
#6 Use location tags
Increase your reach with « Location Tags » , it indicates the city or place where the video or image was taken.
If your business is in a specific city, you can use these geotags to make it easier for people to find and follow your Instagram account.
Locations have their own feed, stories and hashtags - use this sticker and your content will be automatically added there.
#7 Start blogging
Do you have a blog? Start running it on Hashtap or Yandex.Zen.
You can add links to your YouTube, Instagram, Twitter, Facebook accounts to your blog post. The more people who read your blog, the more likely they are to go to your social media pages and follow.
This is more of a long term strategy and you may not have a blog. But the faster you start it and add links to your social networks, the more likely you are to gain subscribers.
#8 Follow competitors' followers
To promote your account, you need to find people who follow your competitors' pages.
Do you know your competitors? Find them! Then study their profile, content and who comments on their posts, highlight your target audience. Start chatting with them.
It's best to choose smaller competitors to start with, as larger ones may have good loyalty programs that you may not be able to afford at the moment.
#9 Work with bloggers
Why bloggers? Every blogger has his loyal followers. By running ads with a blogger, you are guaranteed to get new subscribers and, most likely, sales.
But when choosing a blogger, carefully study his profile, exclude cheating subscribers. Sign an agreement so that the blogger cannot use bots. Due to the rapid influx of fake followers, you can get your account banned. You do not want this?
#10 Giveaways
Giveaways are another effective way to promote your account.
If the draw is published on the site, you can make a subscription to your social networks a mandatory condition for participation. This is how you unlock your account.
If you don't have many subscribers, you can post about the draw in free groups and blogs. You can also negotiate with bloggers - you send them a product, they review it for free and talk about the draw. Many agree to such conditions. Result? Hundreds of new subscribers in all social networks.
If you don't have your own audience yet, this is a great way to attract new subscribers. And to attract the target audience, you need to choose a blog from your niche.
Is your goal to promote your account? Then this strategy is for you if increasing sales is not.
#11 Collaboration with other brands
While you are at the start of your page promotion, collaboration with other brands is a quick way to build a target subscriber base. You just repost and tag each other's profile.
You don't have to do anything but repost. New subscribers will write to you first.
#12 Instagram Tips/Guide
Instagram Tips is a new way to share educational content in the form of tips and hacks. In the IG guide, you can add: a title, description, video or image, as well as use already published posts in the feed.
There are 3 guide formats available:
- Places - collections of interesting places, objects, etc. in your city or some other city.
- Products - collections of products that you sell on your Instagram.
- Posts - your existing posts on the same topic, collected in one place, to which you can add titles and comments.
If you have interesting and useful tips, they will be shared with them. This will increase your engagement and reach, and with them the number of subscribers.
#13 Use Instagram analytics
« Embedded » Instagram analytics gives incomplete information about your followers.
Connect third-party analytics services to get more data. Many of these services are free.
Best free analytics services for Instagram:
- Sprout Social
- DataFan
- Popsters
- Live Dune
All these services collect highly informative statistics on subscribers and your content. To figure out your target audience, analyze metrics such as engagement rate, number of new followers, unsubscribers, and inactive accounts. Use this data to better understand your audience.
A very loose translation and adaptation of an article from the Oberlo blog.
Christina
Kerbs
Yandex.Direct and Google Ads certified specialist. Knows everything about medical marketing and coffee varieties.
Lesson 7-8 – How to get followers on Instagram – Shcherbakov SMM Agency Kyiv
+38(095)433-00-17
Free course for self-promotion on Instagram from scratch
NO way (taram param-pam). Directed by Robert Weirde.
So there is no legal way to "bypass" the Instagram algorithm. Write a script, find a hole in the hashtags, join a mutual like group, or something else. Reality - 10-30 thousand subscribers, to which you will go for several years. There are exceptions. Approximately 1% of cases.
Consider both options for promoting Instagram.
Content
Quick ways to get followers on Instagram
You can get a million subscribers if:
You are already a star outside of Instagram (on TV, in the music industry, in other social networks, have a popular website / blog / mailing list). For example, Alena Venum and her 5.5 million subscribers on Youtube, some of whom willingly subscribed to Instagram. The latest wave of millionaires came from TikTok. One example is Jana Doga. More than 10 million users have subscribed to her pranks and "social" videos. You can transfer traffic from the site, Pinterest, Telegram, Twitter and other channels simply by leaving a link to Instagram.
You can also do something crazy (run onto the field in a swimsuit during the Super Bowl or jump from the 25th floor of a cruise ship) and get your million. But consider if you need it.
Use gray promotion methods:
Cheat - purchase of subscribers on the exchange. There should be a reference here to Gogol's Dead Souls. Yes, you will have followers, but what's the point? You will work, write sincere texts, shoot Stories, but the activity in your account will remain at zero. Although, it can also be bought.
Giveaway is a competition for multiple sponsors where users must subscribe to them in order to participate. It is logical that the goal of subscribers is to receive a gift, and not to learn more about you. After the end of the contest, new followers will leave, so abruptly that the Instagram algorithm will think that something is wrong with your profile.
Mass following - mass subscription to the target audience in order to attract their attention. The more time passes from the creation of a social network, the worse this method works. You should not expect the user to subscribe in response, rather, you should expect a block from Instagram for suspicious actions.
Mutual liking is an activity format, most often organized in comments, when users go into each other's accounts and like. It’s good if the user is really interested in you and stays, but usually, apart from the number of likes, this does not bring any positive effect. Moreover, if you exceed the limit on actions, Instagram may think that you are a bot. Then ban.
Bulk tagging accounts in Stories and posts. You need to mark only those people who are really related to the publication. Then they will notice you and subscribe. If you tag people you don't know, they may report you as spam.
You can take the risk of using prohibited methods in one case: when the process of making purchase decisions is taken outside of Instagram. That is, you come to negotiations offline, there is a live person in front of you who makes a decision, and he wants to look at your Instagram. He sees that there are subscribers there and that they are somehow active. This is enough for him to consider you a serious player. This situation is becoming rarer and will soon disappear altogether. People are getting smarter. So forget about gray methods and everything that is against the rules of Instagram.
Free ways to get followers on Instagram
Participation in comments. Get involved in conversations under other people's posts, tell stories, suggest your own topics, that is, attract the attention of users. Important! Write comments to the place. No need to develop the topic of cooking under a post about legal services. About jokes, the same advice - do not go too far.
Viral (viral) content. These are publications that you want to save, repost, comment on and remember on occasion. More often than not, checklists and video trends become viral. Go to the profiles of your subscribers and see what they repost, maybe you will find a topic that is easy to adapt to your content plan. It is difficult to predict what will become viral, but this is a chance to reach a new audience.
User Content. Post customer content so that subscribers see it and also want to mention your product in their post. Among the audience of your subscribers' profiles, there will surely be a target audience, someone will follow the mention and subscribe.
Live broadcasts with guests. People love to watch live broadcasts - that's a fact. Therefore, it would be a great idea to invite active users and influencers whose accounts include your audience. In this way, you can reach new potential subscribers.
Geolocation. Relevant for local businesses that work with a specific area. With the help of popular geopoints nearby, you can intercept people who walk there. For example, you tell how to get to you - put the address of the landmark that was mentioned in the description of the post (shopping center, attraction, city institution).
Thematic hashtags. Your publication may well get into the “top”, and if not the “top”, then the “recent”, and users interested in the topic will see it. Just don't use generic hashtags like "ads", better narrow it down to a specific direction, "targeted ads".
Free methods of attracting subscribers are very slow (or spontaneous, in the case of viral content) but do not ask for money. Therefore, it is foolish not to use them. At the very least, they will give you the peace of mind that you used every feature you could to promote the post.
Effective ways to increase the number of followers on Instagram
There are not so many official and effective ways to increase the number of interested followers on Instagram:
Collaboration with accounts with a similar audience. Make a list of indirect audiences who will be interested in your profile (for example, a beauty salon can partner with cosmetics, jewelry, lingerie stores). Choose profiles with a small audience, prepare a letter explaining the usefulness of your partnership, attach screenshots of account statistics, ask your future partner for the same ones. And when the contact is established, prepare a joint project. For example, mutually promote each other in Stories or hold a competition with a common prize, or prepare a social collaboration. The theme of the project should resonate with users of both accounts.
If you are building a personal brand and want to make money selling ads in the future, think several years ahead. Advertisers are already distinguishing cheats, giveaways and other gray methods from real work. Therefore, if you recruit an audience in a white way, there will be more and more potential advertisers.
Features of accounts with a large number of Instagram followers
No technically complex, thoughtful, unique content will help you gain a million subscribers. Look at the accounts of famous personalities, for example, Dr. Komarovsky. The feed is not framed, there is not even a general idea, Highlights, which consist of one Stories, but 9.2 million followers and high engagement. Because he is famous and people want to listen to him. Plastic surgeon Yuriy Altunyan (right ribbon) is also moving towards this, while 2 million
If you want to get more subscribers than the average number in your field, do content counter-positioning. That is, very different from everyone else. For example, the OB/GYN feed, with over 2 million followers, consists mostly of professional story photos. While others focus on the working side, she does not lose her “femininity”. Another example is Stephen Bartlett, the founder of the world-renowned marketing agency Social Chain. He doesn't post photos from travels and business meetings like other entrepreneurs, instead he maintains a text feed of his tweets. Well, what, they go well with the audience of both social networks.
When an interesting person is behind the maintenance of an account, this is noticeable by the content. Even if you add insanity, it looks organic, because it connects the entire profile. Look at the Stories of the fitness trainer on the right. Here she responds to haters on comments like “you don’t know how to age with dignity.” Elena is under 60, but in the account she does not hesitate to show her body and acts as a “sexologist” in her texts, which noticeably distinguishes her from other “sports” experts. But the left screen is a trash example. This is also a millionaire blogger, but notice how the photo pushes away the essence of the text. This profile is no different from the typical model.
Below is the list of accounts with the most followers on Instagram in January 2021: 3 brands and 17 celebrities. Which brings us back to the thesis in the introduction: brands don't need a lot of followers, simply because not all of those millions are their target audience. And that's why the Instagram account has 383 million followers.
Conclusion:
Do not set a goal for the number of subscribers. Set a goal for what you need these followers for - sales, gifts from local brands, getting contact information, and so on. Most likely it will turn out that you don’t need a million, and that it’s better to think about the quality of the content than about the number of subscribers.
Homework: write in the comments what goal you are actually pursuing when working on your account (sales, leads, advertising sales, something else). In the second paragraph, add your thoughts on how this goal correlates with the number of subscribers.
Next, go to the ninth lesson of the free Instagram promotion course - Targeted advertising.
FAQ
How to hide followers on Instagram?
Switch from a public profile to a private one:
- In the account settings, select the "Privacy" item.
- Drag the slider in the "Closed account" item.
Done! Your account is closed from prying eyes. Just remember that in a closed profile, your posts, Stories, messages will be open only to page subscribers, which does not help promotion in any way.
Are there services for checking the quality of the audience?
In the Livedune and Trendhero services you will find reports on checking your account for bots, commercial profiles, audiences with suspicious interests, etc. That is, everyone who at least a little does not fit into the framework of a “live user”.
