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How to send multiple messages on whatsapp business


Is it possible to send bulk messages via WhatsApp?

Index

  • What are bulk messages?
  • It is recommended to create bulk message campaigns with WhatsApp?
  • How can I create bulk messages on WhatsApp?
  • How to send massive messages with Callbell
  • Final Recommendations

Sending bulk messages has always been considered an excellent opportunity for small and large companies that come to life within the many versions of WhatsApp, as it allows them to quickly send messages to all customers, share promotions, give relevant information, or highlight special events.

This functionality is, without a doubt, extremely attractive and at Callbell our customers ask us every day if we also use this feature to subsequently use it for their activities. This explains the purpose of this article in which we will teach you, in detail, this possibility: how to send bulk messages with Callbell.

First of all, we must clarify that not all platforms offer the bulk messaging feature, since it is a fairly sensitive topic and WhatsApp, in most cases, considers them spam; however, there are ways to use this type of functionality, despite WhatsApp penalizing and monitoring it constantly, so, in a sense, you have to decide whether or not to take this risk.

It must be said that the only way to send mass messages via WhatsApp or WhatsApp Business is to create a list of contacts, and forward the message you want to send.

What are bulk messages?

Bulk messages are a form of communication and dissemination used to attract, retain, disseminate, and carry out promotional campaigns for a specific product, service, or anything we wish advertise. Currently, this feature is used by thousands of companies to promote their services, products and offers to a large number of users, in no time at all. This type of campaign can be implemented on multiple channels, email is the most popular one; however, there are currently new ways to send bulk messages with apps like WhatsApp or Telegram.

In fact, with WhatsApp you can send bulk messages by creating a pre-established contact list to whom simply send the message.

It is recommended to create bulk message campaigns with WhatsApp?

We at Callbell do not recommend using the bulk messaging function provided on WhatsApp, because WhatsApp is an app intended as private messaging platform and does not favor the sending of bulk messages at all. Even though WhatsApp has this feature, it does not mean that we can take advantage of it and repeatedly send bulk messages.

This means that we need to use this function with caution. In fact, WhatsApp prohibits SPAM messages, the promotion of products, services, or mass sales, as it can be invasive and annoying for users who use the app, and it is for this reason that we do not recommend its use.

Furthermore, if you decide to use this function, you may be subjected to reports by users who consider your messages as SPAM, thus causing the closure of your account and the blocking of your phone number which, as we all know, is essential for every business. You should also note that, if you decide to use a multi-agent service provider in the WhatsApp Business API, the bulk messaging function will be extremely expensive, and you might be able to only send predefined message templates, without having the possibility to modify them.

How can I create bulk messages on WhatsApp?

To create bulk messages on WhatsApp without having to use an external service provider via the API, you just need to follow these steps:

1) Open WhatsApp or WhatsApp Business.

2) Go to the Chat screen> Menu button> New List.

3) Write the names of the contacts you want to send the message to or press the + button to select them directly from your contact list.

4) Press OK.

5) Press Create.

There you go! All recipients will be grouped into a single list. Next, you will need to create the message you want to send and it will reach everyone in no time. Remember that if they reply, only you will be able to see the message.

It is very important to note that only contacts who have your number saved in their address book will receive your bulk messages. If one of your contacts does not receive the bulk messages, check that they have your phone number saved in the address book; Bulk lists are a way to send a single message to multiple recipients, as WhatsApp warns before sending it.

Another way to send massive messages is through the API and a messaging service provider such as Callbell, where you simply have to select the contacts you want to send the message to, compose it and send it. This function may differ slightly depending on the provider connected to the API.

We muse note that Callbell does not offer the bulk messaging function due to the restrictions and sanctions that WhatsApp has in this regard.

How to send massive messages with Callbell

Callbell has also recently integrated the bulk message function for WhatsApp, with which our customers who use the WhatsApp Business API will be able to reach many users.

The most interesting difference between broadcast messages sent by WhatsApp API and traditional broadcast messages (those available for free on the WhatsApp App or WhatsApp Business) is that it is also possible to send a predefined message to all senders who have not saved your company number in the address book. The message will then be received by all users in the mailing list. In this way it will be possible to communicate with a large number of users (there is no limit of 256 contacts per sending), to thus effectively promote the company’s products or services.

To send a broadcast, you must first be a Callbell customer, with an active WhatsApp API account. You will then have to complete this short form . Once received, a member of our team will quickly contact you to share the cost of the service and schedule the shipment.

Although WhatsApp was created as a private messaging app, therefore useful for communicating personally with each user, it allows the sending of mass messages aimed at promoting, selling or disseminating company information.

If you decide to use this feature, keep in mind that it is always important to have obtained the users’ consent to receive your communications, otherwise you risk that the number will be blocked as it is considered spam. WhatsApp, after several reports from users, may decide to temporarily block the number.

You can find more info on our dedicated knowledge base.

Final Recommendations

We know that this is a feature that you would like to have, however, as a final recommendation, we advise you to not use it as it could lead to serious problems, including your phone number being blocked. For this reason, we invite you to try the WhatsApp Business API with a multi-agent team that can take care of your customers, sending all the messages you want with greater security and efficiency.

If you are interested in learning more about this and understanding how to use the WhatsApp Business API, you can open a free account with Callbell and try all the benefits we have reserved for you. You can also see how Callbell actually works by signing up for our weekly webinar here.

Frequent Questions

What are bulk messages?

Bulk messages are a form of communication and dissemination that is used to attract, retain, disseminate and carry out promotional campaigns for a product, service or anything you want to communicate. It is currently used by thousands of companies to advertise their services, products and promotions to a large number of users in a very short time.

This type of campaign can be implemented in various one media, email is the most popular ; however, currently , there are new ways to send bulk messages with WhatsApp or Telegram-style apps.

With WhatsApp you can send bulk messages by creating a distribution list with pre-established contacts and then sending it quickly and easily. Please note that we at Callbell do not recommend this action, as it is goes against WhatsApp policies.

Is it advisable to do bulk messaging campaigns on WhatsApp?

Callbell does not recommend using the bulk-messaging feature of WhatsApp, since the app was created as a private messaging platform and does not favor at all bulk messaging. Even though WhatsApp has a message transmission function, it does not mean that we can take advantage of it and send bulk messages at all times.

This means that we need to use this feature with caution. On WhatsApp it is currently forbidden to send SPAM messages, product, services or batch sale promotions, since they may be invasive and annoying to WhatsApp users, and it is for this reason that we do not recommend using, at all. Moreover if you decide to use this feature, you may also expose yourself to a user who labels your message as SPAM and reports you to WhatsApp, thus causing your account to be deleted and your phone number blocked, which, as we all know, it is very important for a company.

Alan Trovò

About the author: Hello! I am Alan and I am the marketing manager at Callbell, the first communication platform designed to help sales and support teams to collaborate and communicate with customers through direct messaging applications such as WhatsApp, Messenger, Telegram and Instagram Direct

How To Send A WhatsApp Business Bulk Message

It’s no secret that WhatsApp Business has become an indispensable channel for companies to communicate with their customers.

While most companies use it to offer customer service and generate leads, forward-thinking marketers regularly Googled: “Can WhatsApp Business send bulk messages?”. And for years, the answer was no.

Up until recently, it was even illegal to send bulk messages via WhatsApp Business. In 2019, the messaging platform even communicated it would take legal action against unauthorized use of automated or bulk messaging on its platform.

But with Trengo, you can now send bulk messages via WhatsApp Business to an audience of up to at least 1000 customers a day.

And yes, it’s completely legal.

In this short and sweet article, I’m going to break down everything you need to know about this feature. You can also sign up for a free trial of Trengo right away and try it out for yourself.

💡 Request a demo with one of our WhatsApp experts to learn how you can send bulk messages with your business.

What is a WhatsApp Business bulk message?

A bulk message is a message that is sent from a single WhatsApp Business user to multiple phone numbers at the same time. All receivers of the message will see it coming in as a private message. WhatsApp bulk messaging first was a consumer-only feature, but it’s now also available for businesses. For businesses, this means they can now also use WhatsApp for outbound marketing activities.

How to send a bulk message via the WhatsApp Business app

First off, there are some limitations to using the regular WhatsApp Business app:

  1. You can only send bulk messages to people who saved you on their phone as a contact. And when is the last time you saved a company’s number in your contacts? Right.
  2. You can only send a bulk message to a maximum number of 256 contacts at a time.
  3. The app can only be used by up to four different users at a time. Which is fine for a small business, but gets problematic fast when you’re working with larger teams.

That being said, here’s how to send a bulk message via the regular app:

  • Open up the WhatsApp Business application
  • Go to chats
  • Find ‘Broadcast lists’ right above your most recent conversation.

After you have added phone numbers to the list, it’s time to name the list and send out a bulk message. The list will automatically be saved, meaning you can send more broadcast messages to the same list later on.

Everything you can do with bulk messaging via the WhatsApp Business API

As I said, the regular WhatsApp Business app works just fine for small companies. Mid-sized and large companies are better off using the WhatsApp Business API.

Before explaining how to set it up, we’ll get into the possibilities and limitations of the API.

Send a bulk message to at least 1000 recipients a day

WhatsApp Business accounts can send a bulk message to up to at least 1000 recipients per day. This amount starts at 1000 customers and scales based on your phone number status, quality rating, and how often you initiate conversations with unique customers.

📚 Related: Learn more about messaging limits

Reach customers who

don’t have you saved as a contact

A huge plus of using the API is that you actually get to reach your customers. With the regular app, customers need to have you saved as a contact in order for you to be able to send them a bulk message. With the API, this isn’t necessary.

However, this does not mean you should just spam a list of random contacts. Make sure recipients have at some point opted-in or are existing customers.

Schedule a bulk message

You can either decide to send a bulk message on the spot or schedule it to be sent out at a later moment.

Monitor your bulk messages

After your broadcast message has been sent out, you can keep a clear overview of how it’s performing in a dashboard (see image below). The dashboard displays the status of the bulk message (sent, scheduled, sending, or failed). On the right, you can see the cost per sent broadcast message. We’ll get into the cost per message later on in this article.

The WhatsApp Business bulk message dashboard in Trengo.

Answer incoming messages with an unlimited number of users

If you’re sending out a message to 800 people at the same time, you’ll most likely get a lot of replies too. With a tool like Trengo, you and your team can manage all incoming answers in a shared inbox.

📚 Read more: How to use WhatsApp Business with multiple users

Automate answering messages with auto-replies and bots

Another way to manage an influx of incoming replies to your bulk message is using automation. With auto-replies or chatbots, customers will always get a quick reply to their questions or remarks.

The limitations of bulk messaging via the API

To avoid WhatsApp turning into the wild, wild west full of cowboy marketers spamming their customers, Meta put up some much-needed boundaries.

Bulk messages can only be sent with message templates

When sending a bulk message via the API, you have to use so-called template messages. These messages first have to be approved by WhatsApp before you can send them out. Therefore, the templates have to abide by WhatsApp’s commerce policy.

But having to use templates doesn’t mean you can’t personalize them. With placeholders, such as [business name], [receiver name], [order number], and [date], you can leave room to tailor bulk messages to the receiver.

Here’s an example of what a template for a back-in-stock alert would look like (including personalization placeholders):

An example of a template message with placeholders.

📚 Read more: Everything you need to know about WhatsApp Business message templates

Sending bulk messages isn’t free

Sending a WhatsApp Business template message comes with a cost. The prices vary per country, and an active list of costs can be found here.

This means that to calculate the costs of a bulk message, you can multiply the costs of the template with the number of recipients. In Trengo, you will always get an estimated amount before you send out the bulk message.

Bulk messages will be sent with a slight delay

To avoid system overload, bulk messages will be sent with a slight delay. This means a couple of minutes may pass between the first and the last message being sent out. You can keep a close eye on the status of each message in your dashboard.

Use cases of bulk messages on WhatsApp Business

To give you a better idea of how you can use bulk messaging, here are some examples:

  • WhatsApp newsletters: Share news of your organization or products with all your opted-in customers.
  • Status updates: Let customers know when your website has an outage and at what time you expect it to be live again.
  • Back-in-stock alerts: Inform customers who requested a specific product earlier is now in stock again.

How to send a bulk message via the WhatsApp Business API

The API doesn’t come with an interface, which is why you’ll need to use a solution like Trengo to access it. Trengo is a WhatsApp Business Solution Provider, meaning we can get you set up within minutes.

Once you’re in the platform and you have successfully requested your WhatsApp Business message templates, you’ll need to take the following steps:

  1. In the sidebar menu, click on the broadcast icon.
  2. Next, click on ‘New Broadcast’.
  3. Fill out the fields as explained in the sections below.

In the above fields, you need to fill out the following information:

  • The internal name for your message
  • From which number you’ll be sending the message
  • Which template you’ll be using
  • Which recipients will receive the message
  • When the message should be delivered

Easy does it. Make sure to double-check everything before sending out your bulk message. There is no undoing after you have hit the send button.

Start using WhatsApp bulk messages for your business

Ready to start sending bulk messages to your customers via WhatsApp? You can start a free trial for 14 days here.

Written by Pim de Vos

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How to send bulk messages on WhatsApp

Do you want to send WhatsApp bulk messages to your customers? This blog is for you. We will discuss why you should use the WhatsApp API for bulk messaging. We will also show you how to create a whatsapp bulk message list and how to send bulk messages on whatsapp api. In addition, you will learn about the rules governing WhatsApp bulk messages.

How to send bulk messages on WhatsApp: Micro and small businesses

Both the WhatsApp Business app and the WhatsApp API support bulk messaging. In general, WhatsApp Business is sufficient for micro and small enterprises. The application is sufficient for micro and small enterprises. It's free, easy to use, and doesn't rely on external messaging software.

Small and medium businesses can use WhatsApp Business app to send bulk WhatsApp messages

How can I create bulk messages in WhatsApp Business App?

  1. Open WhatsApp Business App.
  2. Navigate to Chat Screen > Menu Button > New List .
  3. Enter the names of the contacts you want to send a message to, or press the + button to select them directly from your contact list.
  4. Press OK.
  5. Click Create

But the WhatsApp Business app is not suitable for medium and large enterprises due to the limit of 256 contacts per bulk message. If you are a SMB or a company that wants to send bulk WhatsApp messages, the WhatsApp API is your best bet.

How to send mass messages on WhatsApp: SMEs and companies

The Whatsapp API allows you to send mass messages on WhatsApp to a much larger audience without a limit of 256 contacts. In addition, it comes with advanced features such as multi-user functionality and mailing scheduling.

Get a WhatsApp API account and WhatsApp software to send WhatsApp bulk messages.

To send WhatsApp bulk messages using the WhatsApp API, you need two things - a WhatsApp API account and business messaging software. WhatsApp API accounts can be purchased from the WhatsApp Business Solution Provider (BSP) or directly through Meta.

On the WhatsApp API site, companies must use a Message Template to send a bulk message to WhatsApp, which may include non-transactional content. However, they must comply with WhatsApp' Business and Commerce policies'. Violating WhatsApp policies may affect your ability to send messages.

How to send bulk messages on WhatsApp without getting banned

Now that you have learned the basics of WhatsApp bulk messaging, we will walk you through the process of sending a WhatsApp bulk message using the 360dialog WhatsApp API and respond.io as your mailbox.

How to send bulk messages on WhatsApp: Import your contact list

The first step to send a WhatsApp bulk message is to import your contact list into the platform. Here's how to do it:

  1. Go to in the Contacts module. Then click the dropdown icon in the Add Contact button.
  2. Click on Import contacts.
  3. Download the sample CSV file if you don't have it.
  4. Fill in Contact data CSV file.
  5. Download CSV file.

Here are some tips for importing contacts: Divide the contacts in the CSV file into categories by assigning tags to them. To ensure that the contact import process runs smoothly, make sure that the phone numbers of the contacts are in international format with country and area codes.

Importing contacts to WhatsApp bulk sender\.

Upon completion of the import process, you will be notified by email\. The next step is to create a message template.

How to send bulk messages on WhatsApp: Create a message template

Message templates must be approved by WhatsApp before they can be used to send a WhatsApp bulk message. Some BSPs, such as 360dialog , allow you to create and submit message templates directly from respond.io. Conversely, Twilio users must create message templates in the Twilio console and manually add them to respond.io.

You can view the status of message templates at respond.io. There are three statuses - "Submitted", "Approved" and "Rejected". If a message template is rejected, you can find the reason for rejection in the platform. You can edit and resubmit rejected message templates for approval.

Managing message templates on respond.io

In addition to this status, the WhatsApp API provides another measure of quality called Quality Score. Blocking by clients will result in a decrease in the quality rating of the message template. Check out the best practices for maintaining a high quality rating.

Once an approved message template reaches a low quality rating, it will be assigned the Marked status. If the quality rating does not improve within seven days, the status will be changed to Disabled. You cannot send or edit message templates that have the Disabled status.

Special message templates allow you to send bulk WhatsApp messages with interactive buttons and media files.

With a 360dialog API account, companies can create WhatsApp bulk messages with interactive and rich media message templates. The interactive message template contains Call-To-Action or Quick Reply buttons, while the multimedia message template supports text, images, video, and PDF files.

After creating the message template, it's time to put it into practice and send bulk WhatsApp messages to your customers.

How to send bulk messages on WhatsApp: Create WhatsApp Bulk Messages

To send WhatsApp Bulk Messages, go to the Messaging Module and click on Add Bulk Message. Then name the distribution and select WhatsApp as the channel.

Respond.io Tags make it easy to send targeted WhatsApp bulk messages. You have the option to send bulk WhatsApp messages to contacts with any of the selected tags or to contacts with all of the selected tags. In addition, you can send a message to all your WhatsApp contacts.

How to send bulk WhatsApp messages using a WhatsApp bulk message sender like respond.io

We've made it easier to enforce Whatsapp'opt-in' policy with the 'Send only to contacts who interacted with this channel before ' checkbox. If checked, WhatsApp bulk messages will only be sent to contacts who have previously interacted with your WhatsApp channel\.

To compose WhatsApp bulk messages, select a message template and customize its settings. You can further customize interactive and rich media post templates with media titles, quick reply buttons, or call to action buttons.

You can send bulk WhatsApp messages right away or schedule it for a specific date and time. Optionally, send a test WhatsApp bulk message to yourself or a contact of your choice to make sure it works correctly.

Respond.io is a complete WhatsApp bulk sender.

Please note that if you send bulk WhatsApp messages to a large number of recipients, they will not be delivered all at once. Country codes and contact numbers determine how WhatsApp bulk messages are sent. Country codes with lower numbers will be placed at the front of the queue.

The WhatsApp API has developed a number of measures to prevent a company from abusing the Bulk Messaging feature. Let's look at them in detail in the next section.

Things to know before sending a WhatsApp bulk message

To protect its users from spam and encourage quality bulk messages, WhatsApp has introduced phone number levels, phone number status, and phone number quality ratings.

Telephone number levels

The number of recipients you can send bulk messages to using the WhatsApp API depends on the level of your phone number. The higher the level of your phone number, the more unique contacts you can message within 24 hours.

Increase your phone number message limits to send bulk WhatsApp messages to a larger audience.

To send bulk WhatsApp messages to a large audience, you need to upgrade your WhatsApp phone number\. To do this, send twice as many messages as allowed by the current phone number level within seven days.

Phone number status and quality rating

Phone number status and quality rating may affect your ability to send bulk messages on WhatsApp. To send mass messages on WhatsApp without restrictions, the status of the phone number must be "Connected".

When your phone number is reported or blocked, it will be downgraded to Low. Subsequently, its status will change to "Seen". While the number is in the Flagged status, you cannot increase the level of messaging. If the quality rating does not improve within seven days, the status will revert to "Connected" but a lower message limit will be set.

Phone number status may affect your ability to send bulk messages on WhatsApp\.

Your number will become Restricted if it reaches its message limit while having a low quality rating. A phone number with a restricted status can only reply to incoming messages - it will not be able to send bulk WhatsApp messages to new unique Contacts.

To ensure a good quality rating, you should only send high quality bulk WhatsApp messages related to your Contacts.

What's next?

We've covered everything you need to know about WhatsApp Bulk Messaging. To get started with WhatsApp Bulk Messaging, sign up for a respond.io account and apply for the 360dialog WhatsApp API\.

Read more

Want to learn more about the WhatsApp API? We recommend the following articles:

  • WhatsApp Marketing: A Guide to a Successful WhatsApp Campaign
  • How to get a WhatsApp API account
  • How to use respond.io as a WhatsApp CRM

WhatsApp Bulk: How to do it right

In this article, you will learn about the benefits of WhatsApp for mass sending messages to customers, as well as their basic rules.

WhatsApp is the most used messenger in the world with an audience of two billion users. Its popularity, the ability to quickly communicate directly with customers and increase sales conversion up to 112%, send files, integrate with third-party services for automation are beneficial for business.

The messenger itself offers solutions for companies. Sending to WhatsApp is possible manually through the WhatsApp Business App or automatically through the WhatsApp Business API.

How WhatsApp mailing works

WhatsApp mailing is an individual sending of messages to users from a company business account. Whatsapp supports formats: text, emoji, pictures, video and audio files, documents, interactive buttons and links.

Messenger has two main options for business mailing

WhatsApp Business App is an application where a manager manually creates and sends messages to a group of contacts. 15,000 messages per month and a limited number of users to send (256 addresses) are available. The functionality does not include integration with third-party services and loading the user base as a list, so the option is more suitable for micro and small companies. Only one phone number (mobile) can be linked to an account.

You can add products to WhatsApp Business and send them to contacts

WhatsApp Business API is a solution that allows you to connect CRM and other services. Mailing automation works, integration with chat bots is also legal without the risk of falling into WhatsApp spam. This path for business is a little more difficult, because settings are needed, and sometimes the involvement of specialists with knowledge of the code. The services that WhatsApp integrates with are paid, but they make it easier to work with clients: they launch message chains and trigger mailings. The messenger also offers to create templates that are approved by the system before being sent to users.

Mailings from a personal account. Any user can send messages to a contact group, but this is not a very good option for business. There is a risk of blocking, there is no mass character: the number of shipments is limited. It is better to leave personal accounts for communication within the team or with partners.

A regular user profile does not inspire confidence in bulk mailing because it is not identified as an official account. It is also impossible to integrate with third-party services for automation.

Mailings via WhatsApp groups. Sending messages to a group of users is also considered a mailing list, but without personalization. The main disadvantage is that subscribers sometimes miss information in the chat. And forcibly adding people to a group without consent and sending promotional messages there is spam in WhatsApp. New members also do not see previous messages, but only those that appeared after joining the chat. Therefore, information will often have to be duplicated, which is annoying. WhatsApp groups are more of a communication tool for a small team within a company, rather than a tool for mass customer interaction.

What are the business benefits of WhatsApp

  • High message open rate. WhatsApp Open Rate is 98%, which is higher than SMS and email.

  • Messages don't go to the spam folder because it simply doesn't exist.

  • Various content formats are available : images, texts, videos and audio.

  • Fast delivery of information: Users check mail several times a day, and a phone with a messenger is always at hand.

  • There are message statistics to evaluate the effectiveness of the campaign.

  • Automation capability: chatbots, third-party services with API integration.

  • Regular personal mailings via WhatsApp - customer loyalty. Especially if you quickly inform users about the status of the order and delivery.

  • Sender credibility: WhatsApp tags official profiles so users know what they are getting from company representatives, not fake accounts.

  • Attracting new customers when leads from the site and advertising lead to the messenger.

Distribution rules

To get started, read the WhatsApp business policy and follow the rules:

  • Whatsapp newsletter cannot be directly advertising. It is recommended to send welcome and engaging messages first, gently hinting to the person about the purchase. The messenger maintains its reputation as a communication tool. Despite his own applications for business, he does not like direct, much less intrusive sales.

  • It is permissible to inform in messages about events, send reminders about meetings, appointments with specialists, report order and payment statuses, send news, useful content. Customer support with video and voice messages are also used in WhatsApp.

An example of congratulating a client on his birthday and a reminder of an appointment via WhatsApp Business

  • WhatsApp distribution is not allowed without permission from users. The user must start a dialogue with the company account himself. Then within 24 hours it is possible to freely send messages. After this period, you will have to start a dialogue with users only with verified WhatsApp templates. Send information securely to customers who have added your business account to their contact list. Therefore, only Whatsapp mailings are available in their database. Do not buy someone else's address lists - this is a sure way to block.

  • Use templates for first messages, which are checked before sending. Whatsapp also has auto-replies.

  • Immediately remove the user from the mailing list at the first complaint or appeal.

  • It is possible to automate sending messages within 24 hours from the beginning of the dialogue with the user, but there should be an option to switch to communication with the manager.

  • The messenger will not approve the newsletter, when too much information is sent to one user.

How to pay for mailing in WhatsApp Business

WhatsApp mailings are charged by the number of conversations, not by individual messages. When a company sends a message, it opens a paid session. There are 24 hours when you can send messages, after the end of the period, the payment goes through again.

Tariffs depend on who starts the dialogue. If the company writes first, the price of such a message is higher. When the user himself is cheaper. But if the client came from an ad that leads to WhatsApp, his message is not paid.

It is not necessary to always use a paid WhatsApp, there are options without payment. For example, WhatsApp Business API gives 1000 free chats that are available for a month. It is important that this number is distributed to all numbers of the company, and not each is given a thousand.

WhatsApp mailing for personal accounts is free, but only suitable for micro-businesses. There is a limit of 256 messages and the risks of being in spam, you can not download the database. Therefore, for a small and medium-sized company, choose a WhatsApp business account, the benefits of which will bring more benefits.

How to send a mass message to WhatsApp

First, collect the base through advertising: set up a transition to the messenger. Install the WhatsApp widget on the site, make an announcement in your social networks about the appearance of a mailing list through the messenger.

  • Register an account in the WhatsApp Business app or select the WhatsApp Business API. With the second option, you will have to choose a provider - a third-party service with an interface for mailing. We recommend Altcraft Platform for marketing automation. Specialists will connect not only WhatsApp, but any other promotion channel.

Example templates for sending from Altcraft Platform to WhatsApp

  • Pass identification (get a checkmark), which confirms that your account really belongs to the company.

  • Make a distribution plan. Determine the frequency, time of sending messages, think over the content and CTA options. Divide your audience into groups by segments and decide which messages to send and to whom.

  • Decide how to communicate with customers in WhatsApp: personal through managers or install a chat bot.

  • Schedule message threads.

  • Prepare templates for sending at each step of the scenario and set up a chain in a special service.

  • Download base for distribution (only available for WhatsApp Business API).

  • Send messages and monitor the result: correct if necessary.

Without the WhatsApp Business API, automation steps are excluded. It simply creates a list for sending messages in the Mailings menu in the WhatsApp Business App. In a personal account, it is enough to select "New Newsletter" in the menu and the users to whom it should be received.

It is important for all mailing methods to leave the user the opportunity to unsubscribe. This is respect for the client and insurance against complaints about the account.

CV

WhatsApp mailing is a relatively inexpensive and reliable way of personalized communication with customers. For business, WhatsApp Business or WhatsApp Business API tools are used with the possibility of automation through third-party services and an unlimited number of messages.

Sending messages via WhatsApp increases deliverability, message open rates and increases customer loyalty. But it is important to comply with the requirements of the messenger: not to send ads, but to involve subscribers. Also send messages only to those users who agree to the dialogue.

To create a mailing list, you should start by registering a WhatsApp business account, go through identification, think over a content plan, scenarios. Next, segment the audience and prepare your own version for each type - service templates. In the WhatsApp Business API option, download the database, and specify the addressees manually for WhatsApp Business.

Learn more