How to create a famous instagram account
How To Become Instagram Famous in 2023 [8 Steps]
Are you wondering how to become Instagram famous?
If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking a little much)
But we can show you how to find Instafame. After that, whether or not you surpass Ronaldo’s 464M following is up to you.
If you want to become Instafamous, there’s a pretty straightforward formula to follow. We’ll walk you through it in these eight tried-and-true steps.
1. Define your personal brand
2. Find your niche and cater to it
3. Listen to your audience
4. Engage your followers
5. Be consistent
6. Create quality content
7. Treat your Instagram account like a business
8. Manage sponsorship interest like a boss
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
These days, being “Instagram famous” means more than just having a large following. Instafamous accounts are usually influencers or creators, which means they can use their audiences to drive awareness about a trend, topic, company or product.
Instafame isn’t instant. You can’t buy a ton of followers, call yourself an influencer, and wait for brand deals to come rolling in.
That goes for folks who are the one-hit-wonders of viral videos, too. Sure, they might experience a brief flare of Instagram attention. But that fame will die out fast if they don’t keep producing high-quality content.
Take @flyysoulja, who had a monstrous 15 minutes on TikTok because of their viral “island boy” video. They now regularly post content on Instagram, maintaining over a million followers.
Source: @flyysoulja
The following steps take time and effort. But they’re consistent with the habits we see influencers and Instafamous folks using.
1. Define your personal brand
If you don’t have a viral video to springboard you into millions of followers, you’ll need to start at the beginning.
That means figuring out how you want to show up on Instagram. Remember, the “you” you put on Instagram is your brand. So your online identity needs to feel (and be!) authentic — your followers will know if it isn’t.
Branding can be an in-depth process. Here are five steps to defining your personal brand and some questions you can use as prompts.
Step one: Define your goalsWithout clear goals, you won’t be able to measure your success. Start by thinking about why you’re pursuing Instafame.
- Why do I want to become Instagram famous?
- What does Instagram fame look like for me?
- What milestones can I achieve to reach my goal of being Instafamous?
Next, consider what sets you apart from your competition.
No matter your specialty, you’re probably entering a crowded market. Why should someone follow you instead of someone else?
- What makes me stand out from the crowd?
- What can I do better or differently than other personal brands like mine?
- Note: This doesn’t have to be a huge difference — you could be the sassiest baker on Instagram, for example, or the most polite mycologist.
Your backstory is where you say who you are and what you care about. People remember emotionally-driven stories more than facts. Plus, staying on point with your copy is easier when you have a brand story to refer back to.
- What is my story?
- Where did I come from, and where do I want to go?
- What motivates me?
You want your content to be consistent and recognizable. That means each post should reflect your brand’s personality in some way.
Are you trying to inspire your followers? Teach them? Amuse them?
- What are five words that describe my personality?
- What is my brand voice?
- How do I want people to see me? How do people actually see me?
A personal brand statement is a short, catchy statement you can refer back to while creating your content. Externally, it can act as an elevator pitch.
Look at your previous answers and ask yourself, “Who am I? Why am I doing this? What makes me unique?”
You can put your personal brand statement in your Instagram bio. Consider, like creator Lauren Sundstrom has, pairing it down to the bare essentials of what your audience needs to know.
Source: @laurengsundstrom
Voilà! Now you’ve got a personal brand you can build your Instagram strategy around.
And a note: These answers will evolve with your brand. It’s meant as a guide, so don’t stress too much about perfecting it the first time.
2. Find your niche and cater to it
Once you know your differentiator (step 2 above), use it to target the niche audience that makes the most sense for your brand.
Niche followers are often fiercely loyal. Shared interests make for strong bonds and can make your relationship with your audience much less forced.
Once you understand your niche, find micro-brands adjacent to you and work with them. Trans woman, activist, model, and style aficionado Lauren Sundstrom posts regularly about only working with brands that share her eco-friendly outlook.
View this post on Instagram
A post shared by Lauren Sundstrom (@laurengsundstrom)
3. Listen to your audience
Your audience is your best asset. Typically, folks on the internet are mercilessly honest.
If you ask a question, you can expect a real answer. When you are your brand, this can require some thick skin.
Solicit answers through questions and polls — and be specific. Open-ended questions like “What do you want to see more of?” likely won’t get you what you want. Instead, ask specific questions, like “Should I add color or keep it neutral?”
Source: @delancey.diy
Pay attention to any repeat comments or questions. There may be a gap in your communication that needs filling. Give your audience what they’re looking for, and you can inspire brand loyalty.
Oh, and don’t stress about having a small following. That just means you’re a micro-influencer. According to Hypeauditor, micro-influencers (one thousand to ten thousand followers) have the potential to earn, on average, $1,420 per month!
If you really want to increase your audience size, though, here are 35 ways to build your follower list from scratch.
4. Engage your followers
Fame doesn’t exist in a vacuum. You can only be as famous as people are willing to pay attention. So, bring your audience in and engage them — and no, you can’t take a shortcut here. Using bots for engagement (believe us, we tried it) doesn’t work.
As tempting as it is to cut corners, a quality engagement strategy will have you reaping the rewards before too long. Strong engagement remains a key player in Instagram’s algorithm. The better your engagement, the more Instagram will put your account in front of folks, and the more your brand reach will grow.
5. Be consistent
Consistency breeds credibility! It may take some time to figure out your visual style, brand voice, and posting cadence. But once you do, keep it up. Folks will start associating your brand with a certain aesthetic and point of view, further cementing it in their minds.
A social media content calendar can be a lifesaver, helping you plan ahead and post consistently.
6. Create quality content
Instagram is and will always be a visual app. That means posting visually appealing content will always be important. You may need to take a photography course, buy some video equipment, or figure out how to edit your videos and photos with photo editing software
And remember: Genuine, authentic content attracts people. Once you’ve got the basics down, you can start optimizing your content with keywords, popular hashtags, powerful calls to action, and Instagram Live content.
View this post on Instagram
A post shared by Alaina Michelle (@iwasyoungandneededthemoney)
7. Treat your Instagram account like a business
Your Instagram account is how you get your product (you and your personal brand) out to the world. That means it’s now your business — so treat it like one.
If you haven’t already, now’s the time to transition to an Instagram business profile or creator account. You’ll gain access to detailed analytics and creator-specific tools.
Plus, a business or creator profile allows you to use third-party apps like Hootsuite (our personal favorite, obviously).
Hootsuite lets you schedule and publish posts directly to Instagram, engage your audience, measure performance and manage your presence on other social networks — all from a single dashboard.
Hootsuite will even suggest your personal best times to post to your social media accounts directly within the publishing interface.
Try it free for 30 days. Cancel anytime.
8. Manage sponsorship interest like a boss
Now for the fun part — money! When you’ve reached a certain level of followers and recognition, you will have brands or organizations reach out to you with sponsorship opportunities.
You can also get proactive about chasin’ that cash. We’ve got expert advice on making money on Instagram.
Plus, when you’re ready to start reaching out to potential collaborators, you can use Hootsuite’s analytics to build out your brand pitch deck. Brands want to know that you’re a good bet, so being able to prove a strong engagement rate or high conversion can be a gamechanger.
Remember when you’re monetizing your account to stay on track to your Instagram stardom. Make sure you do it the right way by avoiding these common pitfalls:
- Don’t say yes to everything. You’ll want to treat your sponsored posts like your own content. If an offer doesn’t vibe with your brand, say no. And make sure you advocate for products or services you would use yourself.
- Make sure you’re comfortable with the compensation presented. If someone offers you “exposure” instead of something with monetary value, don’t be afraid to let them know you can’t pay your rent with “exposure.” Or politely decline. It’s your account and your call.
- Don’t agree to anything you don’t fully understand.
Did you receive a detailed campaign brief? What exactly is expected of you? Reach out for clarification if you’re unsure. Otherwise, you may agree to more than you bargained for or damage a potentially lucrative partnership.
Start building your Instagram presence using Hootsuite. Schedule and publish posts directly to Instagram, engage your audience, measure performance, and run all your other social media profiles — all from one simple dashboard. Try it free today.
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How to Become Instagram Famous (From 14 People Who Did)
- Hubspot Blog
- HubSpot.com
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Caroline Forsey
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Instagram is no longer just about connecting with friends -- in 2018, it has become an incredibly powerful platform for finding your voice and creating a business.
In fact, Instagram's estimated mobile advertising revenue is expected to reach 6.8 billion U.S. dollars in 2018, compared to 1.8 billion two years ago.
Nowadays, Instagram is capable of turning stay-at-home moms into successful hat designers, or a woman working in corporate wealth management into a world traveler. So it's no surprise you want to become an Instagram influencer, and reach a large audience with your own personal brand.
Since I myself am not an Instagram influencer (I think an average 60 likes per post falls a little short of most brands' minimum for sponsorship opportunities), I set out to interview some real Instagram influencers in the industry, so you can get the full scoop.
Throughout my conversations with these influencers, one thing became abundantly clear -- the term "famous" makes most of them uncomfortable. Apparently, "famous" denotes something less substantial than what most of these people are chasing. As Emma Hoareau (@emmahoareau), a beauty and travel influencer who boasts nearly 40k followers, tells me, "Don't set out to be Instagram famous! Create beautiful work and use the app as a source of inspiration .
.. not a numbers competition."
If you think about it, "fame" and "influence" are two drastically different measures of success. While fame is measured by a certain number, influence is measured by something a little less quantitative -- a deep, authentic connection with your audience.
Here, we've compiled some critical tips from fourteen Instagram influencers, so you can get one step closer to sharing your brand with the world and influencing your own audience.
How to Become Instagram Famous
- Make sure your content is genuine and authentic.
- Remain flexible and authentic as your brand shifts.
- Focus on your audience.
- Find micro-brands.
- Refine your photography skills.
- Be persistent.
How to Become Instagram Famous
Creating authentic Instagram content can help you on the road to becoming a social influencer whom businesses want to work with, but doing it right is just as important.
Here's how to make your mark in Instagram, step-by-step.
1. Make sure your content is genuine and authentic.
Across the board, all the influencers in this list insisted on one tried-and-true practice -- authentic content.
Emily Roberts (@thelipstickfever), pictured above, is a fashion and beauty influencer with over 57k followers. She told me, "Focus on quality over quantity when it comes to your content. It's better to post top notch images less frequently, than to post something subpar very frequently."
To me, this makes sense -- the same is true for any type of content creation. An audience would rather read one high-quality Facebook status than a hundred less interesting ones. At HubSpot, we'd prefer to publish a few exceptional pieces of content per day, rather than laboring away to produce hundreds of barely average pieces.
Emma Hoareau (@emmahoareau) concurred: "Make sure the content you're sharing is true to yourself, and try not to compare yourself to others.
"
Of course, authenticity is easier said than done, particularly when you're following other accounts and feeling envious of their posts or their brand image. You might, at times, doubt your ability to remain honest about your life when it's tempting to portray something a little shinier.
Nic and Nat (@sneakymommies), two women who create kid-friendly, healthy recipes on their Instagram account and have over 6,000 followers, say you should "stay authentic and always be you. This means being truthful and honest about who you are both online and offline and staying true to your personal brand."
Morgan Raphael (@bun_undone) a health, wellness, and inspiration influencer with nearly 15k followers, offers some advice when it comes to whether or not you need to find a niche. "I heard a lot of advice to find your niche and what makes you stand out, but truthfully, if you share your real self, people will relate and therefore respond by continuing to follow you and engage with your content.
"
Finally, Chelsea Martin (@passporttofriday), a travel blogger and influencer with over 17k followers, says commitment to your brand is critical -- "don't take just any collaboration offer that comes through the door. Stay loyal to your personal brand and your followers will stay loyal to you."
While it can be tempting to take the first sponsorship offer you receive, long-term growth is about remaining committed to partnering with brands that can offer meaningful value to your audience, as well.
2. Remain flexible and authentic as your brand shifts.
When you follow Instagram influencers, you might feel like they joined the app with an inherent and instant understanding of their brand -- at least, that's how I've always felt. To verify this, I asked Nicole Loher (@nicoleloher), a health and fitness influencer with over 14k followers, whether she knew what she wanted her brand to be when she first created her Instagram account.
Nicole told me, "I've always had a really pure goal to share a super authentic glimpse into my life -- no matter if it's good or bad -- because I ultimately moved to New York not knowing anyone … And 'making it' here was never and still is not easy.
I think as my following began to amass, I realized I had a real platform to be an advocate for projects, communities and brands, I'm passionate about -- the most notable one being the Leukemia and Lymphoma Society. That said, about three years ago, my brand started to shift. I went from being a girl who worked in fashion and beauty, to a competitive triathlete. It wasn't something I set out to do -- it just shifted as my life shifted!"
It seems a key factor in remaining authentic and true to your audience is, ironically, allowing yourself to change direction. If your audience believes they're getting a glimpse into the real you, and if they feel connected to you, they'll ideally want to grow and change with you as you move throughout stages of your Instagram, and real life, journey.
3. Focus on your audience.
We've discussed remaining authentic and flexible as you create a brand identity on Instagram. Now, let's consider why this is important -- audience loyalty.
An influencer doesn't become an influencer without creating a strong community, and developing a connection, to her audience. Emily Roberts (@thelipstickfever) says, "Always make sure you're focused on driving value to your audience, and hone in on what makes you truly unique."
Ultimately, becoming an Instagram influencer is a professional role like anything else, so it's important you consider what you can offer your audience. Lauren Caruso (@laurencaruso_), a fashion influencer who boasts nearly 35k followers, advises, "Step one is definitely finding your niche, then figure out how to offer some sort of a service to the audience. It can be anything from outfit ideas, creative direction ideas, or helping them discover new brands -- just make sure you stay true to your aesthetic, rather than trying to be everything to everyone."
Finally, Nic & Nat (@sneakymommies) told me, "People will want to connect with you if they view you as being relatable (human!), so being honest and sharing the good and the bad is what they want to see.
"
There's a reason the hashtag #nofilter has been used over 235 million times, compared to #sponsorship, which barely passes the 400,000 mark. Ultimately, Instagram is a platform meant to connect real people with true experiences. Make your audience feel like they're getting a glimpse into your challenges, and they're more likely to cheer on your successes.
4. Find micro-brands to work with.
Once you've created a brand and grown a loyal following, you might feel ready to reach out and get endorsed by certain brands. But direct messaging Nike or L'Oréal might not be your best initial strategy.
Instead, Puno (@punodostres), a micro-influencer and business founder with over 14k followers, emphasizes the importance of micro-brands: "Micro-brands on Instagram are awesome, mostly because they are small businesses that are open to trade. Similar to you, they're looking to build their following. If you're an influencer with under 10k followers, product for trade is a great place to start creating content you want to get paid for, especially if you can find brands you love and are in the same boat (socially). Plus, they are more likely to mention and regram you."
To find micro-brands, Puno suggests you use PeopleMap.co, a micro-influencer tool she created (the tool is used by clients like Refinery29 and Etsy). You can also find micro-brands by searching for hashtags related to your expertise. For instance, #healthyeating might connect you with brands, or other influencers, in a similar industry. Once you find brands you're interested in working with, you can either direct message or email them.
Additionally, Jackson and Graham Buoy (@thebrothersbuoy), two food influencers with over 11k followers, told me, "One of our absolute favorite things to do is work with smaller brands or new restaurants who are still finding their voice and help them tell their story visually. We only promote things on our feed that we genuinely care about or use ... We just don't see the point behind content that is so obviously paid for and doesn't align with someone's personal brand, as it really defeats the whole idea of 'influencing. '"
For more information on sponsorships, check out, "How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)".
5. Refine your photography skills.
Oftentimes, it's easy to feel like your iPhone and Instagram filters are enough -- and, sometimes, they are. But to set yourself apart as an influencer, versus just an Instagram user, it might be worthwhile to invest in better photography and editing equipment.
Chelsea Martin (@passporttofriday) says, "A professional camera and a great lens could make the difference between a good photo and an amazing photo -- which has more potential of being reposted by other accounts, therefore growing your audience."
To set yourself apart, consider going the extra mile. Invest in equipment or a photography course to improve your skills.
Jackson and Graham Buoy (@thebrothersbuoy), advise, "Investing in equipment is a great idea, but if you don't know how to use it, it won't get you anywhere. We would recommend spending money on sites like Skillshare, or even investing time in YouTube tutorials about photography and editing basics. Once you feel comfortable with that stuff and know you can take a good photo, then graduate to some higher quality equipment."
Ultimately, you want to provide your audience with something valuable. Like any service, using the proper tools and taking online courses could lead to a bigger pay-off in the long run.
6. Be persistent.
As with any profession, one of the most critical components to becoming successful on Instagram is persistence.
Morgan Raphael (@bun_undone) says, "I preach patience and self-love. Don’t give up, continue to write or post consistently and in time it will flourish. The comparison game can easily get in your head if you’re focused on numbers, so instead, focus on the meaningful content you’re sharing, remain proud of your work and keep going."
Becoming an influencer isn't easy, and while it can be incredibly rewarding, it's only possible if you're willing to put in the time. Being passionate about your content will help you push through the challenging times.
Christina, Jeannie & Eli (@fitcityblonde), three fitness influencers with over 8,000 followers, advise, "Post content that you're passionate about, build genuine and authentic connections, and GRIND. Don't be afraid to reach out to people to build your network, especially in person. Instagrammers often hide behind their pages, so it's unique when you're willing to establish actual human connections. All in all, keep it real, and work your tail off."
I think we can all agree, whether it's influence or fame you're after, worthwhile endeavors are never easy -- but, hopefully, these influencer tips make your experience a little easier.
Topics: Instagram Marketing
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what is it and how to develop - LiveDune Blog
Author: Anya Chernova
11/22/2021
The promoted personality of a business or blog owner is an added value of his company, products and services. Therefore, for those who have a strong personal brand, it is easier to sell more and more expensive. A couple more decades will pass, and everyone will have to think about creating a personal brand on Instagram.
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Why do you need a personal brand
Personal brand is your information field, which is formed throughout your life. These are appearance, character, competencies, reputation, manner of speech, beliefs, values, emotions that you evoke. In a word, everything that you associate with people.
Personal branding on social media can work for you or against you. For example, if a person is associated with irresponsibility or incompetence, we are unlikely to trust him and want to buy something from him. Therefore, it is important to strive to develop a strong personal brand.
Each person has a personal brand from birth, but not everyone can boast of a strong personal brand . But do not be upset, everyone has the potential of a strong personal brand, you just need to develop it.
Strong personal brand - the ability to influence people and inspire confidence. A person with a strong personal brand is able to encourage the audience to make certain choices, take certain actions, change the worldview. Everyone has the potential for a strong personal brand. The main task is to unleash this potential and further regularly develop our expertise and competencies.
What makes a strong personal brand:
- Stand out from the competition.
- Formation of audience loyalty.
- Sales.
- Personnel search.
People quickly adapt to new marketing tools (a vivid example is imitation of discounts or retargeting), because of which brand confidence is lost, and positioning becomes impersonal. It is easier to develop trust and loyalty to a specific person than to a company, since the audience is more willing to communicate with a person.
Even with the same product quality, people are more likely to buy from someone they trust and whose name is heard. This applies not only to experts, trainers and entrepreneurs, but also to large companies. Elon Musk, Steve Jobs, Pavel Durov and Oleg Tinkov can be striking examples of promoting a business through a strong personal brand.
It is a big misconception that only public people (politicians, athletes, artists, etc.) need a strong personal brand. Almost every entrepreneur needs to develop a strong personal brand. Except, for example, the owner of a shawarma somewhere near the airport. First of all, a strong personal brand is needed by people who are engaged in the promotion of intellectual services (for example, SMM promotion, SEO audit, legal advice, etc.), personal activities, most often individual projects of bloggers and expensive products.
Promotion through a personal brand has its downsides. For example, constant publicity and responsibility for the reputation of a personal brand, spoiling which can greatly harm your business.
A strong personal brand should not be a fake image of a person created only for marketing purposes. It is important to be real everywhere – online and in real meetings.
That's when people will start to be interested in you, and after some time your name will be associated with the services/products you sell.
The positioning of a personal brand must necessarily resonate with the goals and ideas of your company. Before moving on to the steps to building a strong personal brand, take a piece of paper and write down at least 5 goals that your personal brand will help you achieve. For example, to increase your status as an expert and thereby increase income from educational products.
And now let's look at the main stages of building a personal brand. By answering the questions at each stage, it will be easier for you to form your strong personal brand and main content topics.
Development of a personal brand on Instagram
Each of us has the makings of a strong personal brand, it is important to develop this potential. This is a long and laborious process associated with painstaking work on oneself. First, you need to invest time and effort into obtaining certain skills and professionalism in order to become an expert. Without the status of an expert, you can quickly ruin your reputation, which will take a lot of time and effort to restore. And only after that start building a personal brand.
Self identification . Describe your interests, desires, beliefs - personal qualities that you will broadcast with the help of content.
For example, I like that all issues are resolved fairly; I am not late and do not like it when others are late; I enjoy rock climbing and snowboarding.
Definition of expertise. To get an idea of what topics will be key for your blog, list the areas in which you have expertise.
- Are you in the TOP 10 famous experts/bloggers in your field?
- How often do you get expert advice?
- Remember if you developed your own concepts, theories in one of the areas (new type of content, processing, etc.
) in which you are an expert. If not, what could be developed? Make a list of ideas that you can work on in depth in the future. After all, own developments are one of the clear signs of expertise.
External image matching analysis. After you have formulated the ideas that you want to broadcast, check how your current appearance matches them. Evaluate your own ideas about yourself (appearance, character traits, professional competence, social status, environment, self-confidence), and then compare with feedback from friends, acquaintances and colleagues.
For example, if you are a fitness expert, then your body should motivate the audience to look the same. In this example, a good figure is also proof that your products are working (social proff).
Formation of USP (unique selling proposition). Your USP is the answer to the question why you are the best in your field and in what cases customers can turn to you, and not to competitors.
Promotion of a personal brand on Instagram
The main channel through which people can get to know you quickly and easily is Instagram. Therefore, you need to promote a strong personal brand exactly there: you can directly interact with your audience through a combination of photos, videos and text; form the necessary idea of yourself and your level of expertise. Therefore, 80% of the promotion of a strong personal brand will depend on content.
Start by creating an account, and then start generating content. Recommendations for creating an account on Instagram are described in a separate article - “How to design a profile header?”. And a selection of free and paid methods for promoting your Instagram account in this article is “How to promote Instagram on your own?”.
Content for a personal brand
A personal brand is broadcast through self-presentation (everything that you show and tell about yourself), that is, through content. And it is with content that you will have to work most of the time to build your personal brand on Instagram.
The main task in creating a personal brand on Instagram is to convey not only expertise, but also personal qualities. People want to form an opinion about you not only as an expert, but also as a person. This can include your review of the film, a story about your professional ups and downs, summing up the results of the week / month, and so on. But you should not broadcast your personal life, for example, a story about parting with your soulmate or something like that will be superfluous.
In order not to end up in a situation where there is nothing to publish - do not tie a blog on one topic, as its resource may sooner or later run out. And if you stop writing on the central topic, you can lose most of the audience. It is more practical to write about 5-7 topics. If necessary, you can painlessly abandon 1-2 topics and gradually introduce new ones. In this way, you will retain a large part of the audience, losing the interest of only a small proportion of subscribers.
But even when you find topics that engage your followers well, keep testing new ones. You have to be interesting to the audience, like a series. And if the series is boring, boring and predictable, interest in it begins to disappear.
Use LiveDune's category analysis to track the performance of topics.
| Analyze categories |
The same goes for the tone of your posts: if you write only useful expert information all the time, sooner or later you will bore your subscribers; only positive posts - you will begin to annoy subscribers. Therefore, in order to keep the engagement of subscribers in good shape, it is necessary to mix positive (nostalgia, joy), useful (instructions, tips, collections) and negative posts (sadness, anger, sadness, resentment, pain). That is, to form an emotional "swing".
Conclusion
Developing a strong personal brand is the most profitable investment of resources that will bring results and work for you for many years. A strong personal brand helps not only to become a blogger or increase company sales, but also to get a job. Considering that in a couple of decades everyone will have to think about a strong personal brand, do not waste time and start developing it now.
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Instagram design: how to make your profile attractive to the audience
Goods and services are promoted on different platforms. One of the most interesting is Instagram. Here you can show your company in album format and talk about its activities. And also inspire users with your content. On Instagram, you need to be able to work with the visual part and text so that users read you and get inspired by your work.
In this article, we have prepared information on how to properly set up an account on Instagram.
- Why is the right design of the Instagram account so important
- How to make an Instagram header
- Nickname and account name
- Account Description
- Designing a profile header on Instagram, examples
- Instagram feed styling
- Unified page design style on Instagram
- Duplicate one item in the feed
- Checkerboard arrangement
- Arranging photos diagonally
- Placement of goods from three angles or in three posts
- Placing identical creatives on different sides
- Canvas from one photo
- Bright design
- Placement of nine posts in the feed
- Update the feed
- Highlights: pinned stories
- Making Instagram posts
- Post title
- Paragraphs and spaces in text
- Hashtags in posts
- Output at the end of the text
- Successful examples of Instagram design
- Conclusion
Why the right design of an Instagram account is so important
Business uses Instagram to promote a product or brand. The quality and number of followers will depend on how you set up an Instagram account.
The correct design of an Instagram account is an opportunity to arouse user interest and create a positive impression. The main task is to get subscribers and activity on your page.
What the user pays attention to in the brand account on Instagram:
- Name and description of the account.
- Visual component of the page: photos, creatives, stories and videos.
- The overall visual effect of the feed: color scheme, ratio of text creatives and photos, and so on.
- Usefulness of information.
- Literacy and design of posts in the feed.
- Stories and IGTV video design.
Interesting and useful content always attracts more subscribers and leads them to buy your product. Let's look at all the intricacies of designing a profile on Instagram.
How to design an Instagram header
The profile header is located under the account photo. Consider the account structure:
Account structure in the mobile version of InstagramAccount structure in the desktop version:
Account structure in the desktop version of InstagramThis version does not have an address and the ability to contact the company by phone number. Companies include a phone number in the profile header to make it easy for you to dial the number from your smartphone.
Please note! From a smartphone, when you click on contacts, you can select a connection by phone number or email. If you select a phone number, you will automatically switch to dialing, the second option will open the mailbox window.
Discover Chatbot
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Nickname and account name
The nickname should be simple and clear so that any user can find you in the search. Especially if you are just starting to market your product.
30 characters are available for entering a nickname.
When choosing a nickname, use the following principles:
- The account name matches the key request to immediately find you in the search.
Important! Dots and underscores can be used in the title to separate words. This will make it easier for the user to read your nickname.
An example of an account name indicating the type of product and linking to the city where it is produced:
An example of a nickname for a key query- Brand name, association with a brand, or company line of business.
If you enter a brand name in an Instagram nickname, proceed from the fact that it is easy for customers to remember the name and drive it into the search.
An example of a brand name in an account name:
An example of a brand nameImportant! Do not enter the same name in the nickname and account name. In the first case, specify the brand, and in the second case, the type of activity.
Here is an example of how to create an Instagram profile. The girl promotes her services: the nickname is a brand, and the account name indicates what she does.
Making a profile on InstagramAnd this example is indicative of the fact that when you enter the name, you immediately see the description of the profile and understand what information you will find.
An example of how to design an Instagram profile with a brand name and a description of the company's activitiesAccount description
The correct design of the Instagram header is very important for positioning your product and brand. The profile description should include:
- Benefits of the product or brand.
- Product features.
- Company address.
- A link to a website, messenger or phone number to contact your company.
Important! Only 150 characters can be used for the description, so try to include key information.
If you are promoting a personal brand, please describe your services, benefits and qualities. Briefly describe why users should subscribe to you, buy a course or order services.
Using the LingoJam or Textygram services, you can change the font in the profile header and add characters to them.
Hashtags are often added to the description - this allows you to better navigate your channel. This can be a permanent section on the site - new movies of the week, a review of the company's news and products, examples of your work, a description of services, short stories from the life of the company.
Users can also subscribe to your hashtags, which will allow them to always see the necessary posts in their feed.
Important! Use only your own hashtags. Adding popular tags in the description can lead to a ban, they are best added to posts or stories.
An example of a profile with the hashtag :
Using the hashtag in the description for the reviews sectionFor commercial organizations: in the profile header indicate the contact numbers of the company, the website page or a multilink with options for interacting with the company. You also need to specify the address of the company or store. The user will be able to click on the address and see your location on a Google Maps map.
The example below shows the address of the photo studio and options for contacting the company: phone number and email.
An example of specifying an address Below are examples of displaying a phone and a multilink. In the mobile version of Instagram, it is possible to call the company - just click on the "How to call" button - it is located under the profile header. In this case, the Taplink service was used for the multilink:
An example of how a multilink works to redirect to a website and view a restaurant menu:
Multilink exampleImportant! In a multilink, you can specify materials for download, a website, contact information, a map of offline stores.
For personal pages: in the profile header indicate links to other pages: YouTube, VK, Twitter, WhatsApp. Or links to work pages where examples of your work or services are given.
Instagram header design examples
Below is an example of a description of a book sales account. It contains the name of the store, year of establishment, address, opening hours, shipping, and customer services.
Instagram profile exampleAccount example with a short description to inspire and improve the space around you:
Ikea brand profile This example shows company activities, additional Instagram accounts, geographic location, postal address, phone number and multilink .
An account with a description of activities, company benefits and an indication of the site.
Example of an account with a list of main activities in the descriptionRecommended reading! Read our article for details on how to create a business account on Instagram.
Next, let's look at examples of blogger descriptions:
The profile contains the blogger's name, his activities and a link to the publication, a website for communication and a link to a YouTube channel.
An example of an account with information about the blogger's activities.A travel account with contact information, services and an option to contact the blogger.
An example of a profile designAn example of an account that contains information for users and contact details for cooperation.
Account registration example Please note! To make it easier for the user to understand you, speak to him in his language: no need to use professional language, write simply and for ordinary people.
Description text can be supplemented with emoji. On Instagram, emoji are considered the beginning of a paragraph and help draw attention to important points.
Important! Don't use a million emojis in descriptions or posts. One smiley per paragraph or line will be enough.
Instagram Feed Design
When creating content for a potential audience, think about the design for future posts so that the audience is attracted to images, headlines and the design of the entire feed.
The visual component is the main thing in Instagram. Therefore, it is important to follow the design of the feed so that users can not only receive useful information, but also be inspired by your photos.
The feed in the Instagram business account is designed in two ways:
- Endless tape. It has several design options, which we will consider below using examples of real accounts.
- Nine posts with basic information about the company.
The rest of the news goes to stories and IGTV.
Unified page design style on Instagram
Photos or creatives are designed in the same style or color scheme.
Placing three creatives in the same styleDesigning posts in the same style using a filter to create a warm color scheme: one arrangement of images, text and themes.
An example of how to design a page on InstagramDesigning a feed with photos with texture. The screenshot below shows the account of a concrete plant:
An example of how to maintain a beautiful Instagram for a highly specialized businessDesigning a profile using corporate colors and identical elements on creatives:
An example of designing creatives in the same styleDuplicating one element in the feed
Adding one to creatives element or effect that is your feed feature:
An example of designing posts using a single element for creativesCheckerboard arrangement
An example of designing a feed with a combination of posts in a checkerboard pattern:
An example of how to design InstagramCheckerboard design of an account: alternating photos with interior design and images with texture for interior decoration :
An example of how to create a beautiful InstagramArranging photos diagonally
Designing a feed with one-color creatives arranged diagonally. In the example below, three photos are interleaved with a creative with text written on it. In order not to get confused in publications, it is best to use post schedulers.
Placing a product from three angles or in three posts
Designing a feed with three posts with one product: presentation, description, video with the application of the product in life.
An example of designing a feed with one product in three posts: product presentation, characteristics and applicationPlacing identical creatives on different sides
Designing a feed with a block of identical posts located on the left, right or in the center.
An example of the design of a feed with creatives in the same style located on the right side: it can be a creative with text, a block with a thematic section, or a weekly rubric.
An example of the design of the feed Another example of a clear structure in the feed: working moments, cases and personal information.
Automation of email newsletters
Send chains of trigger messages of welcome, abandoned cart, reactivation, combining email, SMS and web push within one chain.
Canvas from one photo
Decoration of the ribbon with a canvas from one photo or banner.
Filling the feed with posts from one photoVibrant typography
Vibrant typography refers to the use of several colors that are somehow repeated in your creatives. That is, you adhere to a single style in terms of colors.
The example below shows an MTS account. Creatives use corporate colors:
An example of how to design your InstagramIn the Setters account, creatives use one color scheme and elements that can be repeated in every second or third image.
An example of using bright design and duplicating elements in postsPlacement of nine posts in the feed
Nine posts in the Instagram account in any style: one photo is presented as a puzzle divided into nine pictures, alternating image and text, or filling the feed with nine creatives. These posts provide basic information about the company: services, cost, contact information, and benefits. Everything else is told in stories every day and fixed in highlights.
An example of a checkerboard design of nine posts: photos and creatives with descriptions of services.
Instagram account design exampleImportant! The design of the feed you create for your users, so evaluate the reaction of the audience, using polls and ratings in stories, and compare your content with competitors.
Updating the feed
We recommend updating the feed for business accounts two or three times a week. For online stores and personal blogs, posts can be added more often. Sprout Social published a study on the best times and days to post on Instagram.
Auspicious time to post:
Time to post- The best time to post is Wednesday at 11 am and Friday from 10 am to 11 am.
- The best day is Wednesday.
- The worst day is Sunday.
Auspicious time to post about products:
Time to post a product- The best time is Wednesday at 3 pm.
- The best day is Wednesday.
- The worst day is Sunday.
Favorable time for media publications:
Time for media publications- The best time is Friday at 9 am.
- The best day is Friday.
- The worst days are Saturday and Sunday.
The only caveat: make sure that the frequent addition of posts does not interfere with users and they do not start unsubscribing from you.
It is best to use the story format for every day. Short videos attract more attention and make people interested in your channel.
Highlights: pinned stories
To attract an audience, use the format of stories and pinned stories. This will allow the audience to learn more about you, your product, your employees and the inner workings.
Highlights allow users to get to know you and your product. They do not have to scroll through the entire feed and look for the main information.
The number of highlights is unlimited, but in the description for them you can use only 16 characters. To structure information, create a single cover design for thumbnails.
Important! Highlights save stories in chronological order. Therefore, immediately think about how to arrange the sections.
Examples of what can be specified in pinned stories:
- Selection by day. These can be interesting moments or details from your life if you have a personal blog.
- Selection for each product: appearance, characteristics, use cases.
- Section where you will tell about your company. Point out the benefits, tell about your activities and show your employees.
- Price section, where you can specify the cost of each product or service.
- Selection with promotions and current discounts.
- Variants with selections of categories: about the main news, about animals, about books.
Recommended reading! Find out about all the interesting features of Instagram Stories in our article.
Here is an example of designing an Instagram page with pinned stories that contain information about the company: addresses, bestsellers, products, how to order, customer reviews.
An example of pinned stories with a short descriptionAn example of pinned stories with products:
An example of story designRecommended reading! Conviva has prepared an annual report on the dynamics of user interaction in Instagram Stories. Spoiler alert: Users are more interested in short videos and are more likely to interact with them. Posts in the feed fade into the background.
Designing Instagram posts
There are several tricks to design a post that are used by the authors of popular blogs.
Post title
In the post title, it is best to indicate a question or sentence that will provoke the user to read your article: “15 non-obvious facts”, “Invest or spend?”, “How to write a selling text?”.
Paragraphs and spaces in the text
It is important to divide the text into paragraphs. The main thoughts can be highlighted with emoji.
To break text into paragraphs, use applications: for example, "Instaspace". If you write directly to Instagram, then the text will turn out to be solid - and it will be difficult for users to perceive the information.
The text is divided into paragraphs, where the list is highlighted with emojiHashtags in posts
There are many types of hashtags, we will consider the most popular of them:
- Brand queries. Hashtags with your company name.
- Industry inquiries. These can be requests from your activity or business area: #repair_of_apartments, #cleaning, #seo.
- A section that you constantly maintain in your account.
- Events. Drawing attention to events.
- Tags with geographic location: #buykvartirumsk, #advertisingspb, #vladivostok.
- Flash mobs or popular challenges.
- Virus tags. It could be a year, a well-known brand, or something that is trending right now.
To search for hashtags, you can use information from competitors' accounts and special services: stapico.ru, hashtags.org, tagdef.com. You can use Instagram search and check the number of interested users.
It is not recommended to use many hashtags in posts, up to a maximum of 30 hashtags. Many companies follow the formula: 5 high frequency + 10 mid frequency + 7 low frequency + 4 geo + 4 viral. Add hashtags after a post or as a separate comment.
A post with hashtags in a separate comment:
Decorating a post with hashtagsHere is an example of hashtags for a beauty salon in the post itself:
An example of a post with hashtagsOutput at the end of the text
End the post with a short conclusion. This helps users understand the essence of your text, understand the problem that you have considered, and enter into a dialogue with you. If this is a sponsored post, include a call to action.
An example of a post with a philosophical thought that should encourage users to think and talk about their impressions:
An example of post designAnd the last thing: write for the reader - in simple language, explaining the terminology if you have a narrow specialization, and engaging in discussions.
Recommended reading! Read our article for more Instagram post ideas.
Successful examples of Instagram design
An example of successful account management that sells products for dogs:
An example of how to beautifully design an Instagram profileThe following moments are well worked out in the example:
- Lamp photos that create a cozy effect and attract the audience to scroll through the feed.
- Good work with hashtags - product names are made with tags. Each product is suitable for certain sizes of dogs. In this way, for example, you can track: how many users are interested in leashes for large dogs.
- Active communication with users - consultations on all issues.
- The manufacturer indicates the cost of goods in posts.
- High-quality photos.
- Uniform Ribbon Style: Images that highlight details.
And this is an example of an account from a headphone manufacturer who very successfully came up with the design of his feed:
An example of user-generated content in Instagram design purchases.An example of maintaining an account with interesting and bright posts from a cleaning equipment manufacturer:
An example of creating an Instagram accountThe following points are well worked out in the example:
- Bright account design.
- Interesting posts with humor and notes of philosophy - a lot of new things to read.
- They often use situational marketing, which attracts users to participate in promotions.
An example of an account for a manufacturer of hammocks and tents with an original visual effect. The decor is inspiring to go on an adventure and grab a hammock.
The following moments are well worked out in the example:
- High-quality and exciting photos that inspire travel.
- An interesting presentation of the product - unusual angles for photographs and processing.
- Specify the cost of the goods.
- Use a branded hashtag.
An example of an unusual account management for a narrow specialization is the production of Boeing. Spectacular videos and photos of employees, stories about new technologies and much more:
Beautiful design InstagramThe following moments are well worked out in the example:
- Unusual presentation of content from the manufacturer.
- The account talks about the latest construction news, technologies and shows aircraft tests.
- Openness of the company - stories of employees about successes and failures, posts about development strategies.
An example of a paint manufacturer's account that offers handmade lessons. Useful content for those who just want to start or are already engaged in creativity.
An example of how to beautifully design InstagramThe following points are well worked out in the example:
- An account with life hacks, which tells how to repaint the furniture in the house with your own hands.
- A detailed description and videos that fully show the process of rework - as if he went to a circle for creativity.
- Beautiful account design in warm colors.
- Active communication with users.
Conclusion
We have reviewed the steps of creating a profile on Instagram, let's fix the basic information in the checklist.
Instagram profile checklist:
- Login. Brand name or keyword.
- Name. The type of activity or the essence of the project for companies. For a personal brand: first and last name + keyword.
