You may already post stunning photos and videos on your business’ Instagram and IGTV feeds, but if you’re not giving proper attention to your social media marketing copy, especially your Instagram captions, you could be losing out on a key opportunity.
Instagram captions can be used to serve your business by:
A strong visual on Instagram can make users “slow their scroll” and stay locked on your post, but a carefully thought out caption can do a lot more heavy lifting in terms of marketing and sales.
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Compelling captions can create more engagement, which is critical when it comes to Instagram’s algorithm. Strong copy in your caption shapes your brand’s story and personality, which in turn helps your followers realize they need what you’re selling. In short: Instagram captions can help elevate your company’s social media success—and that can improve your bottom line.
With the recent updates to Instagram’s algorithm, your posts are more likely to be served (or “seen”) if the platform likes your Instagram engagement rates. This metric looks at whether you are receiving a lot of user comments on a post and whether you are responding to these comments. These changes mean that simply having a large number of followers no longer guarantees your posts will be seen—as counterintuitive as that may sound.
Earlier this year, Instagram explained how its algorithm works, saying, “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.
”
What does this mean? For starters, what shows up at the top of an Instagram user’s channel is based on the user’s own activity. So, as a business, you need to entice users to engage with your post, whether that means staying on it for a few seconds, or liking, commenting on, or sharing it. (More on how captions can help achieve these actions coming up.)
I spoke with two Instagram marketing experts to get their insights on how to write captions for Instagram posts that can help improve your sales, reach, and brand affinity.
Meet the experts: Jason Portnoy, president of JPORT Media, a full-service digital marketing and ad agency; and Ashlyn Carter, copywriter and messaging strategist at Ashlyn Writes and founder of the website Ashlyn Writes and the accompanying Ashlyn Writes Shop, powered by Shopify.
Before diving into Instagram caption writing, go back to the primary goals of your Instagram strategy and let them guide you.
Common overarching goals include:
If you have an Instagram Business account, you can invest in sponsored posts to ensure your photos are seen by a targeted audience. When putting ad dollars behind a sponsored post (also known as a “promoted post”), it’s worth noting that there are several predetermined calls to action for you to choose from. You can also check our guide on how to get followers on Instagram to learn about 15 tactics to grow your Instagram followers.
Supported call-to-action button options include: Contact Us, Learn More, Book Now, and Download. And thanks to Instagram’s Shop tab and product tagging functionality, Shopify merchants can enable their Instagram accounts to provide users with more about their products with a single tap, and even take users directly to their Shopify store to make a purchase, all within the Instagram app.
If you’re running a purely organic campaign without investing dollars in Instagram ads, then there are two main goals you’ll want your call to action to achieve:
Remember, you can’t place clickable links in organic posts, which means you have to direct users to click the link in your Instagram bio in order to visit your website or product page. Linkpop allows you to create a custom landing page where you can curate different types of content under one URL. You can also check our guide on how to get verified on Instagram as a verified account represents authenticity and builds trust.
After a couple lines of text, Instagram hides the rest of your caption behind a “more” link, so include important details in the beginning.
Only about the first sentence will be seen in a user’s Instagram feed, so make sure it’s compelling or asks a question—and don’t put your call to action at the end.
“Treat the initial copy of your Instagram caption like you do with marketing on any other medium: lead with the hook!” says Carter. “When I front load my captions before the line break—that ‘More’ option Instagram gives you to keep reading past the first two lines—and get to the good stuff first, I see better engagement.”
Each post should have a purpose and intention, so lead each one with its specific goal and let that goal dictate the call to action. What do you want followers to do:
The key is to encourage engagement in order to create a sense of dialogue and conversation.
This is also a way to work around Instagram’s algorithm, which looks at engagement as a metric to serve your posts to followers. Encouraging engagement also increases the likelihood your post will appear in other users’ feeds as a “recommended account” to follow.
Here are some actions you can encourage in your caption:
“Offer tips and tricks,” says Portnoy, “or any kind of information to help educate or inform to increase the added value of your Instagram post.” Adding value within your Instagram captions will help the user and make the post more likely to be shared and bookmarked.
Learn more: How to Use Instagram Stories for Your Business
Authenticity matters most.
In content and captions, put your real self out there and write as you speak. You may want to be strategic and intentional, but you also want to come across natural and like a friend to the user.
You’re more likely to think strategically and distraction free if you write your captions on another platform. “I have a clearer head if I get myself off my phone when drafting Instagram captions for my business,” says Carter. “My go-to is Plann for desktop, so I can batch write a slew of captions, come back and edit them, and schedule them to post. That way, I’m not swallowed up by notifications and comparison. I’m writing with a level head and with my marketing goals in mind.”
Remember, when drafting, keep your campaign and engagement goals at the focal point of your Instagram caption. Try coming up with a few alternative ideas for your captions, as the first one you write won’t necessarily be your best. Let your creativity breath, and have fun with the process.
Avoid being neutral—add personality and spice to your captions. “I try to add in two to three sensory words, phrases, or anecdotes that paint a picture,” Carter says. “So describe touch, taste, sound, sight, emotion, feel. Get specific. Don’t just say ‘Tex-Mex.’ Say ‘salty corn chips dunked in guacamole washed down with tart margaritas.’”
Sprinkle in emojis to add some extra flavor and animate your captions. Relevant emojis placed at the end of sentences or paragraphs can also serve as “bookends” and aesthetically break up long strings of copy.
Emojis are also a great way to direct readers to take a certain action, such as clicking the link in bio. But if you use emojis, make sure they jibe with your tone of voice and branding. You don’t want to overdo it with a mixed bag of emojis, especially not in the same caption.
If you are working on your brand voice and identity and outsourcing the Instagram caption writing to a freelancer, determine a set of emojis that make sense for keeping things consistent and on brand.
Need some inspiration on which emojis to use for a link in bio callout or to call attention to important text within a caption? Here are some of my favorites:
👉 👆 💥 🔗 🎯 📌 📍
Like most marketing strategies, the copy in your Instagram caption is about quality over quantity. It can be short and snappy or feature longer, more in-depth text.
According to Portnoy, there’s no right or wrong length when it comes to caption writing. “If your post adds value or is interesting, people will read it,” he says. “However, if you’re in doubt whether a post is too long, you’re better off erring on the short side.”
Instagram hashtags are a key way to make your posts searchable, so be sure you leverage them properly. They function like keywords, as they have tracking and searching capabilities.
You may have noticed brands grouping relevant hashtags at the end of a caption or below the “More” tag to keep things looking clean.
Some even add several lines of space with periods to set apart the hashtags and really tuck them away from the description space. This is acceptable, but be open to sprinkling some hashtags within the caption to give it dimension.
So how do you know which hashtags to use? Aim for a mix of branded (a signature hashtag you create for your brand), community (used by people in the same industry as you, or used by the influencers you are attempting to attract), product, and other relevant trending hashtags.
Inform your content marketing by taking note of the hashtags used by your competitors, your audience, influencers, and industry leaders.
Short and sweet Instagram captions are useful when the photo can say it all. Take this example from The Sill, a business that ships beautiful house plants straight to your door. It uses a photo that shows off how people are decorating their homes with the houseplants they order.
What is The Sill doing well with its Instagram caption?
Longer Instagram captions are useful to add context about the image, like with educating or storytelling to further engage readers. Take this example from Soko Glam, a store specializing in Korean beauty products. It would be easy for Soko Glam to simply post announcing its number one product in the cleanser category, but that’s not its method. Instead, it’s shared the use case of its product and how this cleanser tackles customer pain points.
In fact, Soko Glam has prided itself on going against the grain with lengthy but informative Instagram captions—so much so that it has caught the attention of Instagram and been used as an example for other businesses.
What is Soko Glam doing well with its Instagram caption?
Learn More: How to make money on Instagram
3. How to use sassy Instagram captions: Adam J. KurtzBold and occasionally brassy Instagram captions can be used when the tone resonates with your audience, brand, and products. Adam J. Kurtz is an artist and author whose illustrative work is rooted in honesty and a little dark humor, so as you can imagine, his Instagram captions look to push boundaries. But he doesn’t infuse attitude into his Instagram captions for the sake of writing them that way—it’s consistent with his branding across all of his products, down to the slides in his public speaking.
What is Adam J. Kurtz doing well with his Instagram caption?
Funny Instagram captions are useful if your product or service has humor inherently injected into it. That’s certainly the case for A Shop of Things, a store that’s filled with cute prints, funny embroideries, awesome pins, and must-have patches. Anyone living in a big city knows first-hand that the sum of their rent doesn’t always equal the quality of their apartment, so A Shop of Things uses funny captions to match its funny products related to the subject.
What is A Shop of Things doing well with its Instagram caption?
How to use seasonal Instagram captions: Letterfolk and Vaute CoutureWriting a seasonal caption is a smart way to mix up your Instagram marketing by taking a break from the usual programming with something timely. Let’s look at a couple of examples for summer and winter Instagram captions.
Letterfolk is extremely talented at placing its products alongside photos that capture the essence of everyday life. In this example, it capitalizes on knowing that someone always has a friend who can’t wait for summer to be over so they can start enjoying the fall comforts of sweaters, pumpkin-spice lattes, and colorful trees.
What is Letterfolk doing well with its Instagram caption?
In this example, Vaute Couture, a worldwide clothing brand that specializes in vegan apparel and animal friendly designs, collaborates with popular vegan chef Chole Coscarelli to model a winter coat at the time of year people typically start to invest in winter apparel.
It’s worth highlighting how it has aligned the brand’s mission and marketing messages with an influencer that shares the same vision and mission. This is the pinnacle of Instagram influencer marketing.
What is Vaute Couture doing well with its Instagram caption?
If you’re a merchant like Verameat, a brand that crafts jewelry, it doesn’t always make sense to use professional photography to showcase bespoke pieces. In this case, Verameat has opted to use a selfie to show off its new Halloween-themed jewelry collection.
What is Verameat doing well with its Instagram caption?
Before you get back into caption creativity mode, consider these final pointers to help maximize your brand exposure, captivate your audience, and start achieving your campaign goals.
The easiest and fastest option for adding blank or “white space” in Instagram captions is by using symbols. Using spaces is particularly useful for keeping hashtags under the “More” tag. Follow these steps to add space in your Instagram caption:
Captions for Instagram posts can be as long as 2,200 characters and can contain up to 30 hashtags. To write engaging Instagram captions, be sure to follow our best practices. To add more insight or more hashtags, use the comment option where you can add a further 2,200 characters and up to 30 more hashtags.
Before finalizing your captions, consider the following questions (you may want to bookmark this and keep it handy):
Make an effort to be intentional with your posts and avoid posting for the sake of posting. A user will sooner unfollow your account because they feel your posts aren’t adding value than because you aren’t posting daily.Free Webinar: How to Grow and Monetize Your Instagram Account
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When it comes to branding, there’s a useful principle to consider known as attracting and repelling, popularized by photographer and strategist Jasmine Star. Essentially, having your brand identity locked down will guide the words and tone you use. And since you can’t be everything to everyone, your branding likely will attract the right clients and repel the wrong ones. That said, focus on your potential customer and how to attract them. This will help keep your eyes on the prize and guide how you’re writing your Instagram captions.
While being strategic is key, this is also an opportunity to show off your brand personality. So make sure you’re combining your brand’s unique point of view with Instagram’s more lighthearted tone. The message is the medium, after all.
Here are 6 great examples of effective Instagram captions:
Compelling captions shapes your brand's story and personality, which in turn helps your followers realize they need what you're selling.
In short: Instagram captions can help elevate your company's social media success, and that can improve your bottom line.
Instagram is an image-first social platform. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success.
But even great images and videos can fall short of expectations if you’re a slouch in the Instagram captions department. The words that accompany your graphics are a key component of building a brand on the network, and especially forming a connection with fans and followers.
The best Instagram captions can add context to your posts, show off your brand’s personality, entertain the audience and/or compel people to take action.
Captions can be up to 2,200 characters in length and include up to 30 hashtags.
That said, most captions are nowhere near that long or stuffed with that many hashtags. No matter the length, the important thing is for your Instagram captions to grab attention and be easy to read and follow.
Here, you’ll find 264 Instagram captions you can model or just copy-and-paste directly into your own Instagram posts. At the end of the list, we’ll also provide a few tips for writing effective Instagram captions of your own.
264 good Instagram captions for any type of post
6 helpful Instagram caption tricks
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
264 good Instagram captions for any type of postShort Instagram captionsShort Instagram captions are the way to go if you want followers to see your whole caption without having to tap More.
This example from Vancouver-based pizza shop Grano proves that sometimes, two words are just enough:
One-word Instagram captionsWant to go even shorter than short? Try a one-word caption.
You may want to boost these captions with an appropriate emoji.
Funny Instagram captions might not work for every brand, but when the time is right, a little humor can be just the thing to inject some life into your Instagram feed.
As the weather starts to improve, Instagram comes alive with flowers and sunshine. Here are some captions to add some pizazz to le printemps.
Perhaps the most Insta-worthy season, summer offers plenty of great photo ops—and the captions to match.
As you’ve already seen, seasonal Instagram captions can help you keep things fresh throughout the year. Here are some great options for fall.
Snow, lights, the holidays—winter is full of special moments to capture for the ‘Gram.
Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Get the free guide right now!
Look at this adorable snowy caption from Lee’s Donuts:
Beach Instagram captionsFrom sunny summer days to moody winter storms, beaches provide loads of material for Instagram content.
Whether it’s your birthday or you’re wishing a happy birthday to a fellow Instagrammer, birthdays are a great excuse to celebrate on Instagram.
Not your birthday? You could also celebrate the anniversary date of a product or business.
Ah, the ubiquitous selfie. Love ‘em or hate ‘em, you’ve got to caption ‘em.
If your significant other tends to share your Instagram space, check these Instagram captions for couples.
Sometimes, someone else’s words perfectly capture everything you want to say.
” –Maya AngelouWe’ve got a whole blog post explaining how to use hashtags effectively in Instagram captions, but here are 10 popular hashtag picks to try, along with the total number of postings for that hashtag.
Here’s everything you need to know to create your own original Instagram captions that work.
1. Know your audienceThe better you know your audience, the easier it is to tailor your Instagram marketing strategy to their needs and expectations.
Instagram demographics tell us that the largest group of users is 25 to 34 years old, and that women very slightly outnumber me on the network. But those are the broad strokes. In order to create the best Instagram captions for your audience, you need to understand who’s following you and seeking out your content.
How old are they? Where do they live? What sorts of jobs do they have? What do they do outside of work? Our post on social media audience research can help you figure this out.
To further define your audience, it’s a good idea to create audience personas. This helps make sure you think of your audience as real people with real preferences you can speak to.
Once you know who you’re talking to, you can answer questions that will inform what you put in your captions:
This example from bidet producer Tushy showcases the brand’s good understanding of their following. This type of edgy humor wouldn’t necessarily sit well with other audiences:
2. Identify your brand voiceIf you haven’t identified your brand voice as part of a broader social media marketing strategy, ask yourself: ‘What are the qualities and values I want my brand to embody?’ Make a list and use it to shape your voice.
You might also try jotting down a few adjectives that describe your business and use those to find the right tone. “Bold,” “curious,” and “authoritative” might make sense for a travel brand, for example.
In general, Instagram users don’t expect a formal or serious tone. Of course, it depends on the industry and audience, but you should strive to keep things light, use humor where appropriate, and show personality. For some Instagram post inspiration, check out this episode of Fridge-worthy, where our social media experts break down why this sparkling water company’s brand voice is SO GOOD:
3. Place the most important words at the beginning of the captionIf you want your entire caption to display “above the fold,” stick to 125 characters or fewer.
After that, followers will have to click More to see the rest of your text.
So, don’t bury the lead. If you’re going to use a longer caption, make sure to put the most important and attention-grabbing info right upfront. Put any @mentions and hashtags at the end.
In this example, it only makes sense that information about the giveaway is front and center. After all, that’s what this post is all about, and the bold intro helps grab the audience’s attention.
4. Use hashtags wiselyUse hashtags that are relevant to your post and target audience. Don’t use so many that they crowd your copy and make it difficult to read.
If you want to use several hashtags but don’t want to clutter your caption, group your hashtags in one “paragraph” at the end of your post.
5. Ask a questionAsking a question in your Instagram caption is a sure way to spark engagement with your post. Engagement is a key component of the Instagram algorithm.
It also creates a great opportunity to interact with your audience.
You won’t likely want to ask a question in every Instagram caption, but this is a good strategy to employ from time to time. Just make sure that you monitor your comments and get engaged in the discussion your question sparks.
6. Use a call to actionIf you want people to take a specific action after viewing your post, don’t be afraid to say so. If you want people to visit your website, direct them to the link in your bio.
In this example from clothing brand Frank and Oak, the caption includes a call to action asking the brand’s followers to post pictures using a branded hashtag.
Interesting note: We recently ran an experiment and found Instagram posts that included the phrase “link in bio” in the caption slightly outperformed other posts.
Or if your post is shoppable, encourage users to check out the featured products.
Your call to action may be the most important part of your Instagram captions, so write it carefully, give it an edit, and maybe even do some testing to see what works best.
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Instagram is a visual social network, but post captions are getting more and more attention. With the tightening of algorithms, everything becomes important: both the general appearance of the account and the captions for photos.
We figure out what to write in the caption for the photo on Instagram, how to format it correctly and use the caption to engage the audience.
The caption is a short text under the photo in the account. You can write texts for Instagram posts up to 2200 characters.
If this volume is not enough, bloggers move part of the entry to the first comment.
Hashtags are added to the Instagram photo caption or users are tagged. You can also add emoji to your signature. The main thing is not to overdo it with their number.
First of all, the caption to the photo is a functional part of the post. Bloggers here talk about the product they are promoting, and brands convey a key message that cannot be expressed visually. For example, they talk about a new collection or detailed instructions for competitions.
There are more and more bloggers on Instagram who use the platform to post small texts. Popular topics: proper nutrition, exercise, personal care, recipes, parenting, travel notes.
Sometimes serious or controversial topics are raised, resulting in interesting and lengthy discussions in the comments. Instagram recently announced tree comments, an update that shows that the platform is indeed moving beyond visual content.
A user can be tagged in a post in two ways: on the image or tagged in the caption.
1. To tag a person in a photo, click on the three dots in the right corner above the photo, then "Edit". Click on "People Tags" in the lower left corner, a window will open where you can tag a user - anywhere in the photo, start entering his nickname.
With this mark option, the user will receive a notification about it, and the photo will appear in his account, in the "Photos with you" section.
2. To tag a person in the Instagram signature, add the @ sign and start typing a nickname - you will see a list of users in a tooltip, select the one you need.
The user will receive a notification that they were mentioned in the post, but this post cannot be found in their profile.
To add an emoticon, simply add it to the post text.
The audience has different attitudes towards emoji in texts.
The best use of emoticons is to highlight important points in a post. For example, using colored squares or dots to make a bulleted list.
This way your Instagram photo caption will stand out better and look better if done in moderation.
To add a hashtag, put a pound sign in front of the word. When published, the tag will automatically become clickable.
In Instagram, tags work as links, and clicking on the tag takes the user to the overall post rating.
9 photos are included in the "Best" section. Getting into this top depends on several parameters, about which the social network does not talk in detail. It is known that reaching the top is affected by the number of reactions under the publication, the speed of gaining likes. Therefore, the number of involved users will largely depend on how to sign a photo on Instagram.
The "Newest" section contains photos with a hashtag, sorted by publication date.
However, Instagram tech support acknowledges that the picture may not get here either. Because of this feature of the platform, myths about the shadow ban of Instagram appeared: hashtags stop working in the account. This is not so, it’s just that in any account, any picture may not be included in the results for the tag.
Create a branded hashtag for your company: this way you will introduce it to users, and they will use it in UGC.
More than 30 hashtags cannot be placed under one publication: the rest will not be clickable.
Tags can be placed both in the photo caption and in the post comment.
How to create interesting photo captions on Instagram? Take a cue from the accounts you like. Track what topics they raise in posts, what is the size of the signature in their account.
In your personal account, tell the story of the appearance of the photo, your latest news, or discuss an issue that concerns you.
Tell us about the cafe you go to, a movie you recently saw, ask the audience an interesting question. Beautiful captions under the photo, which also involve, will arouse interest and bring great benefits. Quotes are a bad idea, leave them to the public from VKontakte.
In a company account, captions are part of the content strategy. Formulate what topics your brand talks about, with what intonation. Each post should be in line with the company's content strategy. Good morning wishes remained in 2012. Beautiful signatures on Instagram can be seen on the example of panaceas_pantry (photo above), outdoorvoices (photo below).
Instagram statistics gives detailed data on photos and stories. But it is impossible to calculate the effectiveness of signatures on it. Yes, and a beautiful signature on Instagram or not, if you evaluate it “by eye”, this is subjective.
Use Popsters.ru to analyze topics, text size and hashtags in any Instagram account.
Click on the button with the letter "T" on the right above the feed of posts. Two graphs will appear in the left block: "Words" and "Words/ER".
Shows how many posts the word occurs in.
Shows the average ER for posts that contain a word.
Using this data, you can analyze different topics of posts.
That is, you can find out which topics and texts for Instagram posts create more engagement.
You can also analyze the signature using charts:
Displays the number of posts with different text lengths: short, medium, long.
Shows the average ER of posts with different caption lengths on Instagram.
Shows the average activity in posts with captions of different lengths relative to the average performance of posts in other formats.
Let's continue to analyze the new opportunities for analytics on Instagram. There are three indicators to evaluate the effectiveness of the use of hashtags:
Shows the number of posts containing certain hashtags
Shows the average ER of posts with certain hashtags.
Shows the average performance of posts with certain hashtags relative to the average performance of posts in the account.
Key Findings
1. An Instagram photo caption is an important part of a post. In it, you can tag a person, add a hashtag and give detailed information.
2. The subject of your caption can be anything: rules of the contest, history of photo creation, question to subscribers. But this content must be relevant and consistent with the company's content strategy.
3. It's convenient to analyze captions and hashtags on Instagram using Popsters.
Useful articles on a similar topic:
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Beautiful photos and captivating videos are important, but by no means the only component of successful promotion on Instagram. In addition to visualization, users also need semantic load in the form of a formatted, easy-to-read description.
A well-formed signature, as part of the overall composition, will give the post additional value, focusing on the points you need.
We are talking not only about literacy and the logical construction of phrases, but also about their processing: working with headings, paragraphs, lists, fonts. The edited text on Instagram is easier for readers to perceive, keeps them on the page, increasing loyalty to the author.
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Today you are waiting for 7 simple tricks of the perfect text, which not everyone knows about. Spend five minutes reading this article and you will have a clear advantage over your competitors!
Read also: Free ways to promote on Instagram
Formatting on the social network leaves much to be desired, but even here, if you wish, you can bring text information to perfection.
An original, well-defined headline is already half the battle. With it, you will interest users, and they will read the entire text to the end. By default, Instagram does not allow you to style the title, as well as the subtitle, but you can apply the following tricks:
These techniques will be discussed in more detail later.
Nobody likes to read monolithic "sheets" of text!
In the mobile version, you can also use a hidden space. The algorithm of actions is as follows:
For better understanding, paragraphs can be separated by emoticons.
This formatting makes it easier for the reader to find the main points. Lists and sections are easy to hit with dashes, arrows, and emojis. They are suitable both for numbering and for highlighting the main theses.
Do not overdo it with the number of emoticons, otherwise you will achieve the opposite effect - make the text difficult to read!
You can manually align the post by copying the hidden spaces on the mobile version. Use as many characters as you need for nice formatting. Be sure to check the final version so that you can make adjustments if necessary.
The disadvantage of this solution is the fact that your efforts will be invisible in the web version.
Fortunately, Instagram is used mainly from phones - their owners will definitely appreciate the formatting.
The appropriate use of original fonts will attract the attention of users and set you apart from your competitors.
You can make the text memorable in the following ways:
Please note that many applications work exclusively with Latin letters, without modifying the Cyrillic alphabet!
Article in the topic: How to beautifully design an Instagram profile
Stories provides a lot of tools that can decorate the text.
Using the palette, you can select a word and change its color.
In addition, there is the possibility of adding a shadow, background, adjusting the size and type of font.
This is interesting: The Complete Guide to Instagram Stories
With Renotes or spectrox, which works like two windows, you can cross out words and whole phrases and then copy them to Instagram. The functionality of the services also allows you to highlight text in italics or bold, mirror it.
There are unwritten rules for the use of these devices:
You can't add an active link to regular posts.
