How to have business instagram without facebook
Instagram Business Account Without Facebook
Tools & Stats
There are many ways you can create an Instagram business account and it’s not mandatory to have a Facebook account to open a business account. You can Sign Up directly from the Instagram app on your mobile or computer. You can open a business account using your mobile number or email ID. If you use a mobile number then you will receive an OTP code message on your number. So use a mobile number that is active.
Key Takeaways
- An Instagram business account allows you to use your Instagram account for marketing and business purposes
- You don’t need a Facebook account to open an Instagram business account
- You must have an Instagram account to open an Instagram business account
- You can open an Instagram business account with a valid mobile number and email address
- The working procedure of an Instagram business account is quite similar to Facebook ads and you will be able to set up, run, and track campaigns
What is an Instagram Business Account?
An Instagram business account is similar to a Facebook page. A business account indicates the Instagram that you are using the platform for marketing purposes. Therefore, Instagram allows you to access several features that a personal Instagram account holder can’t enjoy. Some of the key features include:
1. Ability to boost the posts
2. Ability to add links to your stories
3. Access to native analytics
4. Ability to sell directly from your Instagram posts
Features Of Instagram Business Account1. Instagram Insights provides a breakdown of the business profile including information like new followers, profile views, impressions, number of posts, reach, website clicks, etc.
2. A business profile has the ability to tag products directly within an Instagram post
3. Instagram Checkout allows business profiles to sell their products entirely within Instagram
4. With an Instagram Business Profile, you can set up, run, and track campaigns similar to the Facebook Ads
5. With an Instagram business profile, you can promote your posts directly from the app
6.
You can add a contact and Auction button on your profile on Instagram business
7. The Quick Replies feature lets a user create messages for the most frequently asked questions and save lots of time
8. Thanks to “Branded Content Approval” you can easily restrict who can tag you as a branded content partner in their posts
9. If you have more than 10k followers on Instagram then you can add links to your Instagram Stories with an Instagram Business profile
10. Inbox Management feature allows a business profile user to filter messages into 3 categories:
a) Requests
b) General
c) Primary
11. With a business profile, you can plan photo or video posts in advance and schedule them to go live at a certain date and time
How To Create An Instagram Business Account Without Facebook1. You can use the Instagram app to open an Instagram business account without Facebook. The process is the same for Android, iOS, and Windows smartphones.
Now follow the below steps:
2. First, install the Instagram app on your device
3. Once the installation is completed, open the app
4. After opening the app you will see three options:
a) Log in
b) log in with Facebook
c) Sign up
5. Now select the “Sign UP” option and you will see the “Instagram account registration” screen
6. You can choose from a phone number or email ID to create the account; the process is the same for both options
7. If you choose the Phone Number option then enter your phone number and tap on the Next button
8. Now you will receive an OTP code to confirm the Phone number with Instagram
9. Enter the OTP in the Confirmation Code Box and tap on Next
10. In the next screen provide your Full name and Password for the newly created Instagram account
11. Then provide a user name by choosing the “Change Username” option
12. Next Instagram will ask you to link your Facebook profile; you can skip this part if you don’t have a Facebook account
13.
After that, you can add a profile picture to your Instagram account
14. Once the account is created go to the Settings from the app
15. Now scroll down to “Switch to business account”
16. Then add details, like your business category and contact information
17. Finally, tap “Done” to complete the process
How To Create An Instagram Business Account without Facebook On ComputerIf you are using a computer then you can also create an Instagram business account without Facebook. The process is very simple. Here are the steps:
1. First, open the browser on your computer and visit www.Instagram.com
2. Now from the available options click on the Sign-Up option
3. Provide a mobile number or use an Email ID
4. Then fill in other details such as Full name and password
5. Next Instagram will ask you to link your Facebook profile; you can skip this part if you don’t have a Facebook account
6. Once the account is created go to the Settings from the app
7.
Now scroll down to “Switch to business account”
8. Then add details, like your business category and contact information
9. Finally, tap “Done” to complete the process
How To Convert A Personal Instagram Account To A Business AccountIf you have a personal Instagram account then you don’t have to create a new business account. You can easily convert your personal account into a business account. The process is very simple. Here are the details:
1. First login to your existing personal account
2. Now select the profile icon to go to your profile
3. Then tap the three lines icon at the top right of the screen, then tap Settings
4. Now scroll down to the “Switch to business account” option and tam on “Continue”
5. Now add the contact information of your business:
a) An email address
b) A phone number
c) A physical address
6. Finally, select the “Done” to complete the process
FAQs About Instagram Business AccountCan I Have An Instagram Business Account Without A Facebook Account?Yes, you can have an Instagram business account without a Facebook account.
Use the signup option from the Instagram app to open the account because it doesn’t require any Facebook account.
Yes, a business Instagram account is free to use. If you want to promote your business then you should use the Instagram business account because it is packed with some amazing features that a personal Instagram profile holder can’t use.
What’s The Difference Between A Person And A Business Instagram Account?There are significant differences between a personal and a business Instagram account. One of the major differences is, you can add multiple Facebook pages and profiles in a personal account, but the business account only allows one Facebook page.
How Many Instagram Accounts Can You Have?You can have a total of 5 Instagram account and add them to your app. Once you add the accounts you can easily switch between them without having to log out and log back in.
This feature is included in version 7.15 for iOS and Android devices.
No, an Instagram business doesn’t show who has viewed your profile but it shows the number of people who have visited/viewed your profile. The Instagram business account shows the data for the last seven days and it includes how many people saw your posts in their feed.
How Can I Increase My Followers On Instagram?There are many ways you can increase followers on Instagram. Some effective methods are:
Post consistently
Post live videos, and Stories
Use quality Hashtags
Share user-generated content
Collaborate with other users
Post at the right time
Use the analytics
Engage the fans and followers
Host contests
Cross-post to Facebook, Twitter, and Tumblr
The answer to this question depends on what purpose you are using Instagram.
A personal Instagram account allows its users to post the same great photos as an Instagram business account but a business account comes with more premium features that are useful for promoting a business. So if you want to promote a business then a business account is the best option.
Yes, Instagram lets its user remove or delete business account from Instagram. If you are wondering how then check the below steps:
First, open the browser on your computer and log in to your account
Now click on 3 lines in the top right corner and select Settings
From the available options click on the Account
Go to the “Delete Your Account” page
From the drop-down menu choose the reason you are removing the account
Now you will be asked to confirm your wish to delete an account by re-entering a password
Finally, click on the “Permanently delete my account” option to complete the process
There are many ways you can tell whether it’s a personal or business Instagram account.
The easiest way is to look for the “Contact button” in the profile. Moreover, if the profile shows information like business category or physical location then it’s a sign of a business account.
References:
1. https://business.instagram.com/getting-started
2. https://www.outboundengine.com/blog/how-to-set-up-an-instagram-business-account/
Last Updated on October 2, 2022 by Magalie D.
Magalie D.
Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto.
How To Set Up an Instagram Business Profile + 4 Benefits
Are you wondering how to get an Instagram business profile? We’ve got good news: Anyone who wants one can have one.
An Instagram business profile is a powerful tool in your digital toolbox.
After all, Instagram has approximately 1 billion monthly active users — and many of those people happily follow brands.
In this article, we’ll take you through how to set up your business profile, four benefits you’ll get from switching over, and how to delete it if you change your mind. Plus, we’ve included a handy chart to compare business, personal, and creator profiles.
How to set up an Instagram business profile
Why change to an Instagram business profile
Business profile vs. personal Instagram vs. creator profile
How to delete a business profile on Instagram
Bonus: 14 Time-Saving Hacks for Instagram Power Users. Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content.
How to set up an Instagram business profile“Sure,” you’re thinking, “You claim switching is easy, but how do you get a business profile on Instagram?”
Relax, we’ve got you.
Here are step-by-step instructions on how to change your Instagram profile to a business profile.
1. Head to your Instagram profile page and hit the hamburger menu in the top right corner.
2. Tap Settings on the top of the list.
3. Navigate to Account, then scroll to the bottom of the list
4. Tap Switch to professional account
5. Choose Continue and continue through the prompts, beginning with “Get professional tools.”
6. Choose the category that best describes you or your brand and tap Done.
7. Next, you’ll be prompted to answer whether you are a Creator or a Business. Click Business and Next.
8. Review your contact information and decide whether or not you want it displayed on your profile (if you do, make sure to toggle that option). Hit Next.
9. Connect your Facebook Page. If you don’t have one, you can either create a new Facebook Page or navigate to the bottom of the page and click Don’t connect a Facebook page now. It’s totally fine to have a business profile on Instagram without Facebook, and the next step is the same whether you connect to Facebook or not.
10. Next, you will be prompted to set up your professional account. Here, you can browse your new features and tools.
Get Inspired will prompt you to follow other businesses or creators. Grow Your Audience will prompt you to invite friends to follow your account. And Share Content to View Insights will encourage you to post some new content so you can view your insights. Or, if you hit the X in the top right corner, you’ll go straight to your business profile!
11. Choose Complete your profile and fill in any missing information.
Be sure to include a URL here so people know where to find your business outside of Instagram. And voila! You officially have a business account on Instagram
If you’re just starting out or simply curious, here’s a step-by-step guide on exactly how to use Instagram to your business advantage.
Why change to an Instagram business profileWith 90% of people on Instagram following a business, using the platform is a no-brainer.
But, if you are on the fence about whether or not an Instagram business account is for you (no judgment), let us change your mind. A business profile on Instagram has benefits that will help you save time and grow your audience.
You can schedule posts
This may be the most important feature because you can save time as an extremely busy content creator, business owner, or marketer. With third-party apps like Hootsuite, you can schedule posts in batches way ahead of schedule. It’s easy to do, and your audience will appreciate the consistency.
Here’s more on using Hootsuite to schedule Instagram posts and reap the benefits.
Instagram insight access
Instagram’s insights may not be a crystal ball, but they are an excellent tool for understanding your followers.
A business profile gives you access to a deep dive into your audience’s profile views, reach and impressions, along with demographic information about them. You can tailor your posts to appeal to specific interests when you know more about the folks that follow you.
If you’re serious about improving your content, you’re not limited to Instagram’s built-in analytics tools. When you use Hootsuite Analytics with your Instagram business profile, you can track Instagram metrics in more detail than the native Instagram Insights.
The Hootsuite Analytics dashboard allows you to:
- Review data from the distant past
- Compare metrics over specific time periods to get a historical perspective
- Find the best posting time based on past engagement, organic reach, and click-through data
- Generate downloadable custom reports
- Look at specific post performance using your preferred metrics
- Rank Instagram comments by sentiment (positive or negative)
Try Hootsuite for free. You can cancel anytime.
Access Instagram Shop features
If your business is in the business of selling products, you’ll want to access the Instagram Shop features.
With Shops, you can upload a product catalog, tag your goods, and (in some cases) even process sales directly in the app.
You can also create collections of goods (like new arrivals or summer fits), shoppable Reels, and set up brand affiliates who can share and sell your products for a commission.
And, you have access to Instagram Shop insights.
View this post on Instagram
A post shared by INDY Sunglasses (@indy_sunglasses)
Here’s more information about how to set up your Instagram shop. Get your product flying off the digital shelves.
Control who promotes your products
If you’re a business account with an Instagram Shop, you can control who tags your products. And, once you’ve given a creator permission to tag your products, they can allow you to promote their organic branded content feed posts as an ad.
Influencer marketing works — people trust other people over brands. So, partnering up with creators who love your products can be a lucrative marketing strategy.
Here’s more on how to maximize your Instagram advertising strategy.
Business profile vs. personal Instagram vs. creator profileHere’s that handy chart we promised you! It has all the features of each type of profile at a glance. If you’re looking for more on what creator accounts really look like, head here.
| Feature | Business profile | Personal profile | Creator profile |
|---|---|---|---|
| Private profile capabilities | ❌ | ✅ | ❌ |
| Insights and growth analytics | ✅ | ❌ | ✅ |
| Access to creator studio | ✅ | ❌ | ✅ |
| Sortable inbox | ✅ | ❌ | ✅ |
| Ability to create quick replies for DMs | ✅ | ❌ | ✅ |
| Display category in profile | ✅ | ❌ | ✅ |
| Contact information on profile | ✅ | ❌ | ✅ |
| Location information on profile | ✅ | ❌ | ❌ |
| Third-party app integration | ✅ | ❌ | ❌ |
| Instagram Storefront with shoppable products and Shop insights | ✅ | ❌ | ❌ |
Knowing how to delete a business profile on Instagram is pretty easy.
But first, let’s be very clear on what you mean — because you can’t come back from some of these.
If you just want to delete the “business” part of your profile, you can always change your account back to a personal one. Simply head back to your Settings (using the hamburger menu on your profile). Navigate to Account. Scroll down to Switch account type at the bottom and click Switch to personal account.
If you would like to delete the entire account, remember that your profile, photos, videos, comments, likes and followers will be gone forever. If you’re not quite sure, you can also temporarily deactivate your account. But, if you’re sure-sure, head here to delete your account.
Manage your Instagram Business Profile alongside all your other social media profiles using Hootsuite. From a single dashboard you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.
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Easily create, analyze, and schedule Instagram posts, Stories, and Reels with Hootsuite. Save time and get results.
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Business on Instagram now: do's and don'ts
Last news / Laws and regulations
Elena Mekhonoshina
A small business selling goods or services often uses Instagram* as their main platform for promotion. Let's figure out how to work with it.
Contents
- Can
- It is forbidden
- Necessary
On March 21, the Tverskoy District Court of Moscow banned Meta from operating in Russia.
Her social networks Instagram* and Facebook* were blocked. They did this because the leadership of the Meta allowed calls for violence against the Russian military on these social networks. And calls for violence are extremism, it is forbidden.
In the first days after the news, users said goodbye to Instagram* and moved their business on VKontakte away from sin. After the text of the Court's decision was published on March 28, it became clear: it turned out that both people and businesses can use Instagram*. But still, with restrictions and new responsibilities - they will be discussed.
🎓The decision of the court will be reviewed by the appeal. Therefore, the article will be supplemented. Or it won't. And the ban does not apply to WhatsApp messenger.
Possible
People and legal entities were not banned from using Instagram*, this is directly stated in the court decision. Therefore, you can safely:
- Maintain a personal and business account: publish posts, correspond with clients, record stories.
Login via VPN is not prohibited. At the same time, one must not break the law: call for violence, justify terrorism, publish unconfirmed information on the current situation. - Advertise your products and services in posts and through bloggers without using paid services of Instagram*.
Not allowed
Bans for Instagram* and Facebook* stem from liability for extremism. Therefore not allowed:
-
Order paid advertising through the Instagram application itself* or through a Facebook advertising account.
Payments for advertising may be attracted to the financing of an extremist organization. And this is criminal liability under Art. 282.3 of the Criminal Code of the Russian Federation with punishment from a fine of 300,000–700,000 rubles to imprisonment for a term of three to eight years.
-
Put the logos of Instagram* and Facebook* on your website, video, VKontakte, product and anywhere else.
Now these familiar badges are symbols of an extremist organization. The use of logos in itself falls under the definition of extremism from Art. 1 of the Law on countering extremism.
The logo can be fined as for demonstrating the symbols of an extremist organization under Part 1 of Art. 20.3 of the Code of Administrative Offenses of the Russian Federation. Penalty for individual entrepreneurs is 1000–4000 ₽, for companies 10,000–50,000 ₽. Plus, they confiscate the goods with the logo and pay nothing. However, the penalty does not apply if the logo was used in the spirit of "Instagram * - extremists and this is very bad."
It is not yet clear whether embedded links and logos in videos that were published before the blocking will be held liable. What about the product on sale with logos is also unclear. In general, an article for demonstrating prohibited symbols on the Internet is actively used.
-
Put links and widgets in the text and on the website.
An invitation to Instagram* may be considered as involvement in an extremist organization. There is criminal liability under Part 1 of Art. 282.2 of the Criminal Code of the Russian Federation with punishment from a fine of 300,000–700,000 rubles to imprisonment for a term of four to eight years.
Need to
☝ When mentioning on the website, in a post or video of Instagram*, Facebook* or Meta* itself, it must be indicated that their activities are prohibited in Russia.
This must be done after the decision has entered into force, that is, after the appeal. There is no official text for such a clause, you just need to write that Instagram * is banned by a court decision. For the absence of a reservation, there is a fine under Part 2 of Art. 13.15 of the Code of Administrative Offenses of the Russian Federation: for individual entrepreneurs 4000–5000 rubles, for companies 40,000–50,000 rubles.
*The social networks Instagram and Facebook belong to Meta, which is recognized as an extremist organization.
Its activities are banned in Russia.
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Step by Step Guide to Starting Instagram Ads for Newbies
Meta Platforms Inc., which owns the social networks Facebook and Instagram, was recognized as an extremist organization by a court decision dated March 21, 2022, and its activities in Russia are prohibited.
Instagram is one of the most popular social networks. As of April 2020, Mediascope estimates its monthly audience in Russia at 61 million people, 28 million of which check the feed daily. This is the fourth most popular social network, users spend an average of 30 minutes a day on it.
72% of users have an average or higher income level, 10.
5% work in managerial positions. Instagram ads are the right tool to tell these people about your products and services.
WEB-Index Mediascope about the audience of Instagram
Instagram belongs to Facebook, so you can run ads here in two ways: through the Facebook advertising account and through the Instagram application itself. If you run ads through the Facebook advertising account, then you will have access to all the features of this tool: retargeting pixel, dynamic creatives, detailed statistics. When launched through the application, there are fewer opportunities, but the interface is simpler and it will be faster to launch ads. In this guide, we'll take a look at both tools.
Content:
Preparation
How Advertising works on Instagram
Register Account
We Connect the Business Profile
We fill out the Account
We run the advertisement
Publication
Proceeds with the proceeds.
Facebook
Creating a campaign and choosing a goal
Setting up an ad group
Making an ad
Subtleties of advertising on Instagram
We will summarize
Read also:
EntAgram promotion yourself
Full guide on how promotion on Instagram
To do this, enter your phone number or email address, create a username and password. On the next screen, enter your date of birth, then the confirmation code that you will receive by mail or SMS. 
Therefore, we recommend filling in information about yourself - adding an avatar, name and profile description. 
The account of the Keep Looking network is displayed one of the first on the request "Beauty salon". And the founder of the Generation Z online school develops a personal brand and tells why it is worth subscribing to. 
Or a separate group for each category of goods or services. 
Great, you are ready to start advertising. 
The third is if you want to immediately engage the audience in communication, for example, so that they request a catalog. 
Here you can also edit the call to action if you are sending traffic to the site. By default, it is "Details", you can choose another one, to do this, click on the small "Edit" link in the "Your site" item. 
Here you can specify the geography, interests, and demographics of your audience. 
When promoting different posts, it uses different geography settings. But interests usually do not change, its subscribers are actively interested in self-development, career, business. 
He thinks so: less than three days is too short, the algorithm may not find the right audience. More than six days is a long time, the same people can come across the same post several times. And in the range from three to six, it is optimal: even if the algorithm shows campaigns to the same people, they will constantly see different content. 
That is, if the total campaign budget is 10,000 rubles, then in fact you will pay 12,000 rubles. 
| Read |
If you haven't run ads on Facebook yet, first create an account.
On any social network page, click on the arrow in the top bar and go to the "Facebook Ads" section. On the new page, click "Create an ad" in the top menu and accept the non-discrimination policy. After that, the "Manage ads" item in which your account is located will become available in your menu.
Click "Create" in the advertising account. During the launch of the first advertising campaign, the social network will ask you to specify additional parameters: your country of residence and time zone, the currency in which you will pay for advertising, and details of your PayPal card or account, QIWI wallet, Yandex. The money from which you will pay.
Creating a campaign and choosing a goal
The first step to launch an ad is choosing a goal. There are three categories to choose from: Awareness, Considerations, and Conversions.
Awareness is fine if you just want to talk about a new product. For example, Coca-Cola can announce a new flavor of soda in this way: they don’t so much need the user to go to the site, but so that he remembers the new label and remembers about it in the store.
"Consideration" is suitable if you want the user to become interested in the product and somehow interact with the advertisement: watch the video, go to the site, like it, install the application that you are promoting.
"Conversions" is suitable if you want users to perform a specific action on the site: register for an event, put an item in the cart, leave a request. For ads to work effectively, you will need to set up the transmission of events from your site to your ad account.
The logic of the algorithm depends on the goal you choose — which user it will show ads to. For example, if you select the "Traffic" objective, then the algorithm will show the ad to those users who are more likely to click on a button or link. It works like this: the system will show ads to the first group of users and mark those who take the desired action. And then, according to various parameters, it will look for others who are similar to them in profile and behavior and will also follow the link with a high probability.
Alexey has an online flower shop with a pickup point on Taganskaya. Instagram for him is a way to attract customers to the site, talk about products. Alex uses the "Traffic" objective to get as many clicks to the site as possible. Let's see what other settings he uses for promotion.
Add the name of the campaign. For campaigns, ad groups, and ads, it's best to use names that you can refer to in the future. If all campaigns are called "Advertising", then to find the right one and fix something in it, you will have to make a lot of clicks. Use a clear description in the title, such as "Outreach campaign in Moscow, August" or "Traffic to the site by interests / Regions".
Check whether you will conduct an A/B test as part of the campaign. If yes, then you will be prompted to create different ad groups that may differ in design, placements, and audiences.
Specify how you plan to manage the budget: at the level of the entire campaign or each individual ad group in this campaign.
That is, set a general limit for all groups at once, or a separate limit for each group. If you choose to optimize the budget of the entire campaign, then specify the daily or total campaign budget and the bidding strategy you want to use.
If this is your first time setting up ads, click the "Set up ad account" button. Facebook will ask you to enter your country, currency, and time zone. If you have already created advertising campaigns, click "Continue".
Set up the ad group
The next step is to set up the ad group. Ads in the same group will have the same audience and placements. If you want to create ads for a different audience segment, you can create a new ad set within the same campaign. For example, one ad group for school supplies might be for students and another for their parents.
Enter a name for the ad group. Choose where you plan to send traffic: to a website, to an app page, or to a conversation in Messenger or WhatsApp.
You can check "Dynamic creatives" if you have multiple options for images and accompanying text. The advertising system will show users different options and determine the most effective ones.
Specify the parameters of the audience to which you want to show ads: their geo-, demographic characteristics. Click "Edit" next to "Detailed targeting" to specify additional parameters: interests, education level, marital status, devices used, and others. In the block on the right, the system will show what audience size you can potentially reach.
Aleksey knows that his main clients are women from Moscow who are already thinking about home comfort and are interested in gardening and interior design. Alex uses this information to set up audience settings.
In the "Placements" section, select the "Manually select placements" item. In the block that opens, uncheck the "Facebook", "Audience Network" and "Messenger" platforms. You can then choose where on Instagram you want your ads to appear: in the main feed, Explore feed, or Stories.
If you didn't select budget optimization at the campaign level in the previous step, then in the "Budget and Schedule" section, specify a daily or total budget and bid strategy. For some purposes, for example, "Traffic", you can specify a control price - this is your expectation of a price per action: click, install, button click. The final cost may vary, but the system will take into account your expectations when selecting places to display your ad.
Click Continue.
Making an announcement
Enter the name of the announcement. In the "Company identification" block, select on behalf of which page you place ads. If an Instagram account is linked to this page, you can select it in the "Instagram Account" section. If not, then you can promote ads from a Facebook page.
If you have specified an Instagram account, you can select one of the publications existing in it or create a new one. If you create a new post, it will not be reflected in your account - this is convenient if you do not want to show sponsored posts in your profile feed.
You can use the "Carousel" format, which consists of several objects and captions, or "Single image or video".
Upload media objects: pictures and videos. Click "Add Media" and choose from already uploaded media or add new ones. If you plan to advertise in Stories, upload a separate image with an aspect ratio of 9:16 for this purpose.
Add ad text, provide a link, select a call to action to be displayed in the ad. If you chose the Carousel format, then add them for each card.
Please note: if there are two or three cards in the gallery, the user will see all of them when advancing in stories. And if there are more cards, then the user will see the first three, and the "Open story" button will appear in the interface. A person will see the rest of the cards only if he clicks on it. The link is invisible, so some users may not see other creatives.
Aleksey uses a gallery for advertising: this way you can show more plants and some of them will surely interest a potential client.
He adds a short description to each image: what kind of plant it is, who will like it, what interior it will suit. For example: “Unpretentious, but spectacular: suitable for owners who are not ready to spend a lot of time on care, but want to please the eye every day. It will fit perfectly into a bright, spacious interior.
If you have an online store on Tilda and a product catalog is connected, you can automatically generate a gallery from it.
Select whether you want to collect information about users who see and interact with ads using the Facebook pixel.
Click Confirm. The ad will be sent for moderation.
Promotion with the help of the Facebook advertising account provides flexible opportunities for experimenting with advertising. We talked about them in a detailed guide to advertising on Facebook, pay attention to:
Pixel. It will help to save information about users who have already seen your ad and interacted with it or performed a certain action on the site.
Catalog. It will be useful if you have an online store and want to promote your products.
Dynamic creatives. The tool will be useful if you have a lot of ideas for advertising design, but you don't know which ones will work best.
The subtleties of advertising on Instagram
Advertising on Instagram must comply with the same rules as on other Facebook sites. Here are a few more recommendations that the social network gives for setting up ads.
Use a separate image format for Stories ads
Don't use the same media for feed and story ads. Prepare a separate version of the creative with a 9:16 aspect ratio and use it for ads in stories. And for the ribbon, leave the standard rectangular or square image. Please note that if you promote the gallery through the Facebook interface, then the images in the feed can only be square.
Do not overuse text on creatives
Facebook has a negative attitude towards images, more than 20% of which are text.
This can lead to the fact that ads will scroll more slowly and fewer users will see them. It is better to put the text in the description, and leave the image clean.
Consider the interface
If the image has text at the very bottom or top of the screen, the interface elements will overlap it: the profile icon on the top, the call to action on the bottom. To prevent this from happening, place them at a distance of 14-15% of the height from the top and bottom edges. If you are using an image that is 1600 pixels tall, back off 220-250 pixels.
Don't forget that the user can turn off the sound
If you decide to promote the video, don't forget that the user can view it without sound. If you plan to convey important thoughts with your voice, then duplicate them with subtitles so as not to lose such users.
Check your account statistics
See which of your posts get the most engagement: likes, comments, bookmarks. It is probably worth using such recordings for advertising - they resonate most with your audience.
Promote new products, services, and offers
Instagram promotion is a way to promote an upcoming sale, new product launch, or special offer. Advertising will help convey information about the new product to an audience that may be interested in it.
Don't delay when using video in Stories
A story is only 15 seconds long - don't put off showcasing your product or brand. If you use a long introduction, then some users may simply go to the next publications and not even figure out what you offer them.
Show, don't tell
Show users the product in action: how other people use it, what are the non-standard uses for it, tell how you work on it. Tell a story, not just describe the benefits of a product.
To summarize
Advertising on Instagram can be launched in two ways: through the Facebook advertising account and directly in the Instagram application.
Prepare your account for launching ads: add an avatar, description, website link, contacts.
