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How to get millions of followers on instagram free


Get More Real Instagram Followers in 10 Steps

Instagram is the foundation of so many brands’ social presence. The platform is proven to drive traffic, support sales and engage customers.

And that’s why 59% of marketers plan to up their investment in Instagram this year.

But if you’re not thrilled with your Instagram growth and engagement, you’re not alone.

Competition on the platform is fierce as more and more brands get on board. Thing is, taking steps to grow your audience is absolutely worth it. That’s because the bigger your audience, the more opportunities to delight your customers.

Ready to tweak your presence to attract authentic and organic Instagram followers? This post breaks down how to make it happen.

10 ways to increase Instagram followers

Before we get into the nitty-gritty, this post is about building an organic following.

And yes, the distinction matters!

Some brands want to take shortcuts when it comes to trying to get more Instagram followers. We don’t pretend that pay-for-play sites exist.

That said, these services aren’t worth it for brands long-term. The Instagram algorithm weeds out low-quality accounts and phony engagement from paid bots.

But we’ll bite: there’s definitely some legwork involved in growing your audience authentically.

Doing so it worth totally worth it, though. Read or watch the video below for our best tips on getting more Instagram followers the right way.

1. Optimize your Instagram account

Before you worry about how to get followers, consider how your Instagram account is set up first.

Ask yourself: does your profile “look the part?” For starters, consider your:

  • Your Instagram bio (including your slogan, tagline and/or a branded hashtag)
  • Your profile picture
  • Your bio link (and where it points to)

These details define your brand identity on Instagram. More importantly, they impact your account’s discoverability. Building a follower-friendly account means:

  • Having a search-friendly username. Stick to either your brand name or whatever’s closest to your existing social handles. If your name is too long, shorten it to a variation your audience would recognize (ex: Cold Stone Creamery’s account is @coldstone).
  • Making your profile picture professional. An appropriately-sized logo is ideal. Any text in your profile picture should be legible on a smartphone screen.
  • Minding where you point your bio link. This is crucial for turning Instagram followers into meaningful traffic or customers. It’s your only way to funnel social traffic to your site and promotions.

Linking to your homepage is fine but not always ideal. To encourage more meaningful interactions, a social landing page that points to multiple links can help.

This gives your audience total control of how they engage your business next. That means a better experience for your followers.

The best way to optimize your account is to follow a proven Instagram marketing strategy. Download our free guide to get started.

2. Keep a consistent content calendar

Momentum matters on Instagram. In other words, you likely won’t get followers on Instagram if you post at random.

Creating content and providing value is what builds your audience. Doing so consistently is what helps you keep them. Don’t let your Instagram account gather cobwebs.

That’s why sticking to a regular posting schedule is crucial.  In terms of when and how much to post, you don’t have to stick to a set-in-stone number. Most brands post daily or near daily. This tracks our own research on how often to post as well.

For reference, below is a breakdown of the best times to post to Instagram.  “Optimal” engagement is during the mid-to-late morning and early afternoons during the week.

If you’re worried about your posts not getting seen enough, we get it. Consider how features like Stories can get more eyes on your content if it wasn’t seen the first time.

3. Schedule Instagram posts in advance

There’s no denying that brands are at the mercy of the Instagram algorithm for reach. Still, posting at the right times can still give your posts more visibility. Anything you can do to maximize engagement is a plus.

This speaks to the value of scheduling Instagram content. With Sprout’s newest tools, brands can schedule Stories, Carousels, Reels and Posts.

Scheduling content in advance ensures control and organization. Instagram scheduling tools ultimately help you hit that cadence we mentioned earlier. The ability to crosspost content from other networks helps here, too.

You can also use Sprout’s ViralPost feature to nail down your timing, too. Our platform analyzes your engagement history and identifies the best times to post.

Perfect your Instagram content plan with Sprout Social

In addition to scheduling a complete picture of your Instagram content calendar, Sprout offers even more features to perfect your brand’s feed.

Share IG-approved visuals with your team using our Asset Library, or test out our grid preview feature to make sure every aspect of your presence is true to your brand style.

Get a hands-on look at these features and more with a 30-day free trial of Sprout.

4. Engage with customers, brand advocates and influencers

Figuring out how to get more Instagram followers means engaging your audience.

And one of the best ways to do that is through responding to and republishing their posts.

Enter the power of user-generated content. UGC campaigns build social proof by showing followers you’re invested in them. For example, Drunk Elephant regularly regrams their followers’ posts. They gather content with their #BareWithUs and #DrunkBreak hashtags.

Partnering with influencers with an established following is another way to grow your own audience. Content creators can get your brand in front of your target audience and build ongoing awareness for your products.

5. Avoid fake Instagram followers

There’s a big difference between fake and legitimate followers on Instagram.

We get it, too. For the sake of quick growth, it might be tempting to purchase followers.

But the drawbacks outweigh the benefits 100%. Why? Because fake Instagram followers…

  • Confuse your potential organic followers. An inactive, low-engagement account with a big following is suspicious. This can be a turn-off for fans that’d otherwise follow you and engage.

  • Provide no monetary value to your business. Think about it. Your bot followers can’t buy your stuff, can they? 

  • Generate no buzz: If you have 10,000 fake followers, how many are going to engage with your posts? Does it really even matter if your posts are brimming with spam comments?

Real people have the ability to share, like, comment and engage with your Instagram posts. Additionally, real followers actually appreciate the time you spend interacting with them. 

For example, Lush Cosmetics takes the time to answer questions and engage followers all the time. This results in customers regularly returning to share shout-outs and positive comments.

6. Showcase your Instagram everywhere you can

Don’t be shy about promoting your Instagram if more followers are your goal.

There is no one-size-fits-all approach to promoting your ‘gram, either. Here are a few ideas:

  • Add social media icons to your website and marketing emails. Social media icons make it easier for people to find your business and help you connect with customers.
  • Feature an Instagram feed on your homepage or product pages. Many ecommerce brands have dedicated UGC feeds on-site (see below).
  • Reshare Instagram-specific content or announcements on other social channels. For example, you could talk about an upcoming IG Live via TikTok or Facebook.

7. Post content that followers actually want to see

Easier said than done, we know.

Filters. Captions. Content types. Post times. That doesn’t even scratch the surface.

There are so many variables to consider, right? It doesn’t help that Instagram’s algorithm is fickle. What works for one brand might not work for the next in terms of format and timing.

For example, some brands swear by Carousels. Others are all-in on Reels. Both approaches can work. You’ll quickly find on Instagram that some content performs better than others. This is why testing is so important.

Instagram’s native analytics are surprisingly powerful. That said, investing in Instagram analytics tools will take things to the next level.

For example, Sprout makes it easy to benchmark and analyze Instagram content across accounts. Rather than second-guess what’s working and what’s not, our reporting spells it out for you.

Be confident in your content strategy by analyzing those variables we mentioned earlier.

And if you’re unsure where to start, try analyzing your competitors. A staggering 90% of brands say that social media data helps them keep up with competing social accounts.

You obviously shouldn’t copycat your competitors. That said, you can take notes on what they’re doing or posting that drives engagement.  Sprout’s Instagram Competitors report can provide a breakdown of what’s working in your industry. A little competitive research can go a long way.

Oh, and keep your ear to the ground with new Instagram trends. That way you won’t miss out on platform-wide opportunities to hop on trending content formats.

For example, Reels are popping off right now. Our data shows that 66% of consumers want to see more short-form videos from brands. In terms of trends, Reels should be on your radar.

 

8. Make meaningful conversation with your audience

Food for thought: 60% of marketers use Instagram as a service channel.

The platform is perfect for going back and forth with followers. Likewise, many popular post ideas center around asking questions and engaging in a dialogue for a reason.

Off-the-cuff questions, shipping concerns or praise for products are all fair game from followers. Check out how Cometeer responds to all of the above on their Instagram posts:

Being supportive and responding promptly shows people that you care.

You’d be surprised at how your Instagram followers increase once you start acting more personable. Our Index research shows that 89% of consumers will buy from a brand after following them on social. Every interaction counts.

Again, try to respond to as many questions or comments as possible. Doing so could make or break someone becoming a long-term follower or a customer.

9. Find hashtags where your followers hang out

Instagram hashtags have been a staple of the platform, like, forever.

That said, they don’t hold as much weight as they used to.

Dumping hashtags into your posts isn’t going to net you any new followers. Especially when there’s so much noise on the platform.

Be proactive by focusing on industry-specific hashtags relevant to your customers. For example, Lashify regularly posts content to the #LashEducation hashtag. Tags are less general and competitive than #beauty. Becoming more visible within these types of tags is meaningful for brands in the right niche.

Understanding how your hashtags perform on Instagram is critical. With Sprout Social’s hashtag analytics tools, you have direct access to in-depth performance and usage data. Figuring out which hashtags to use is just a few taps away.

10. Take steps to delight your Instagram followers

When you make your Instagram followers happy, you’ll see the payoff in audience growth. The best Instagram accounts have fans and communities (hint: not just followers).

The tips below are the building blocks for a follower-friendly account. Put them into practice in a way that aligns with your brand voice and values. Avoid coming across as needy,  solesy sales-driven or robotic at all costs.

So much of how to get Instagram followers for free is about creating an authentic community. For many accounts, this means building customer relationships. Content that highlights your personality and the humans behind your brand is a plus. This includes:

  • Inspirational content
  • Humorous content
  • Re-sharing UGC with unique captions
  • Storytelling posts
  • Behind-the-scenes photos and videos
  • Posts that raise awareness for social causes

How to get more Instagram followers (the wrong way!)

Disclaimer: Sprout Social does not endorse purchasing Instagram followers. We don’t recommend services that sell followings or “Likes.” 

As the social space becomes more crowded and competitive, brands are willing to take risks for the sake of instant results.

We’ll say it again: brands shouldn’t buy Instagram followers. Nobody should!

Why you shouldn’t buy followers on Instagram

Here are some reasons why buying followers to grow your account is a serious mistake.

Your real followers know what fake followers look like

Social consumers are getting savvier. Privacy concerns and social scammers have made people hyper-aware of weird activity. In short, people today are spam-detectors.

A sudden follower spike is a red flag. Not to mention having bots stink up your account with endless spam followers. This all damages your reputation and keeps you from growing an authentic Instagram following.

Fake followers bring nothing to the table

You’re probably worried about your Instagram metrics and understandably so.

That said, your follower count doesn’t mean much if your “followers” don’t drive engagement. You might look “bigger” at a glance but who cares? Consider how your engagement rate on the platform will suffer if your follower count is inflated.

If nothing else, buying Instagram followers violates TOS

No surprises here.

Consider how Meta has taken direct action against buying engagement in the past. They’ve gone as far as to shut down companies that sell likes. That’s because this practice violates the platform’s terms of service:

Help us stay spam-free by not artificially collecting likes, followers, or shares, posting repetitive comments or content, or repeatedly contacting people for commercial purposes without their consent.

How are you growing your Instagram following?

Listen: getting more followers on Instagram isn’t going to happen by accident.

And despite what you might have heard, there’s no silver bullet solution for making it happen.

The tips above can help you build the foundation for an organic following that actually engages with you. Putting these tips into action is so much easier with a powerful publishing and analytics tool like Sprout.

Want to see our suite of tools in action? Start a free trial today and see for yourself!

How to Get A Million Instagram Followers with the Fastest Trick

Becoming an influencer on Instagram comes with a lot of benefits and perks. Although it requires a bit of effort to become an influencer with over a million followers, once you become one, the advantages are countless. First of all, it will grant you a lot of popularity among people. Secondly, you will start earning a lot of money. You will be paid money for every post you make. Brands will contact you to become their spokesperson.

To get all that, you need a million or more followers on Instagram. This guide explains how to get a million Instagram followers and become an influencer.

Content

Can You Get a Million Instagram Followers The Fastest Way to Get a Million Followers On Instagram Free Other Tips to Boost Instagram 1 Million Followers

Can You Get a Million Instagram Followers

For many people, reaching Instagram 1 million followers is a dream. They think that they can't accomplish the task of getting a million followers. If you are a celebrity, new followers will be rolling in every day in the count of thousands. If you are a regular Instagram user and you are wondering how to get a million Instagram followers, there is good news for you.

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Other Tips to Boost Instagram 1 Million Followers

GETINSELFGetInstaIns Followers is the ultimate Instagram 1m followers hack. If you want to combine some other productive methods to increase Instagram free followers, you can do that too. Here are some other effective ways to increase your Instagram followers.

An Instagram follow train refers to a group of people who helps each other grow Instagram followers. You can participate in such a “train” and invite the members to follow you on Instagram. Remember to follow them back.

Instagram lets you advertise to promote your brand and get more recognition. The same method you can apply when you want to become an influencer and gain millions of followers. Advertising will help you reach people that you haven’t yet met and it can make them your followers.

One thing that people love to do on Instagram is interacting with others. This is what the platform is built for. When you do it with other fellow freelancers, you stand to gain a lot from it. Follow the top influencers, like and comment on their posts and you will be recognized by them and their followers. In turn, your follower count will increase. This is how to get a million Instagram followers just by liking other people’s posts.

The key to success on Instagram is content. To improve the quality of your content, you need a content generation strategy that helps you create posts full of viral content. People love to see posts with current and trending topics and when you present them in a humorous way, they become viral. Work on your content and more people will start following you.

With every new day, new trends and algorithms are introduced to Instagram. To keep up, you also need to update your Instagram growth strategy. Using hashtags, captions, reels, stories, and other features of the Instagram app can help you get new followers daily.

So, if you want to know how to get a million Instagram followers by utilizing Instagram efficiently, the above methods can help you.

The Bottom Line

A million followers on Instagram can guarantee that people will start listening to you and they will interact with your posts every day. Moreover, you will become popular among the brands and you can make a living through Instagram.

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How to get thousands of followers for free on Instagram thanks to Reels - Social networks on vc.ru

Instagram Reels is one of the key ways to attract new followers and grow your Instagram account exponentially. Today I want to share my experience of creating Reels, which are watched by several thousand to millions of viewers.

13,192 views

This article is not about the big Instagram influencers who have increased their following by a few thousand people. My experience as a creator comes from an experiment with a micro-blog with 300 subscribers. As soon as the launch of a new content format was announced in Russia in mid-July, we immediately set about testing it.

1) before the advent of Reels; 2) a month after the start of Reels - mid-August; 3) mid November 2021

During 3 months of active work on Reels, I have formed a number of rules that personally help me to get coverage that exceeds the current audience and regularly attract new subscribers to my personal blog.

1. Audit account

Before you start creating a video and expect an influx of subscribers, look at your account and answer the questions:

  • What is my blog about?
  • Is it attractively packaged?
  • Will a new viewer understand what my account is about?
  • Why do people follow my account?

You have already heard all these questions more than once when it came to positioning and niche blogging. This point is one of the most important strategically. You can learn cameramanship and video editing, but if the videos you create have little to do with the topic of your blog, the likelihood that a new audience will be interested in you is very small.

When we posted the first Reels with dances, they expectedly received a small number of views, because the main character of these videos does not stand out from all the other dancers on Instagram.

Could the dance videos have gone viral? In our case, yes. And in the next paragraph, I will explain how.

2. Add animated text to video

Instagram was originally created as a social network for viewing photos. Unlike other popular social networks that we go to watch entertaining or educational content with sound, Instagram didn't teach us to turn it on. Therefore, one of the reasons we need captions in video content is audience habits.

The second equally important reason is a way to attract the attention of the audience with something unusual, shocking or exciting. In our case, if we posted dance videos with the caption “Tearing the dance floor at 48”, we would certainly get more coverage. For this reason, our next video, in which we focused on age, gained 500,000 views in just a few weeks (today already 991,000).

3. Create unique content that sets you apart

Coming up with viral videos and creating trends is not an easy task. It is much easier to be inspired by content that has already been created by other people. Of course, you can take trending Reels and repeat them, but how many other people besides you will do it? You will have to compete with thousands of content creators for attention.

What if you take a trend, add elements of your positioning to it, and create something qualitatively new that will reflect exactly you?

In our case, we noted from stories that viewers really like the sweaters that the blogger knits. Remember the trend under TheWeekend, in which girls and men dynamically change their looks, standing next to 4 pairs of shoes? We went further and showed huge skeins of yarn and handmade sweaters instead of shoes. As a result - 10 thousand views in 2 days with its own subscription base of 1000 people. The next video with a knitted sweater, created according to the same rules, gained more than 1.5 million views in 2 weeks and continues to grow.

Add some personality to an existing trend and you won't be left out.

4. Add hashtags to promote videos

Hashtags help Instagram's algorithms understand which category of viewers to show your content to. They need to be selected very carefully: if you are a small blogger, you should not use high-frequency hashtags, under which millions of publications have already been created. Stop your choice on small ones: from 5,000 to 10,000 publications, but no more than 100,000, relevant to your niche. Be sure to check how long ago the last post was in the Recent section of each hashtag to avoid using irrelevant ones.

5. Share your Reels in feed and stories

To make your video more visible, share it on your Instagram feed at the time of posting and in your stories. The idea is that subscribers do not miss the publication and actively interact with it. The more likes, comments, saves, and shares your video gets, the more likely it is that Instagram will promote it to a wider audience.

Life hack: when you share a video to stories, your viewers can watch it in the other stories stream and leave it without interaction. Therefore, make an announcement, but close the content with a dynamic sticker from the Instagram library, thus motivating you to go to the publication itself.

If for some reason you want to remove a video from the profile grid, you can do it at any time by clicking on the 3 dots in the upper right corner of the post. But you won't get a second chance to feature Reels in your feed if you delete it one day.

6. Create an attractive cover for Reels

Instagram remains a social network about the visual, so the need for viewing aesthetic and attractive content remains at the level of a reflex among users.

And here's how it can help you: Instagram recently updated the search section, now along with accounts and hashtags, we can search for music.

As you move through the track, you will see all the variety of Reels videos created for this sound.

If you have an attractive picture, intriguing text on it, it will be hard not to click on it. 4 out of 5 videos that we created in the described case for trending tunes were in the TOP-3 publications in the audio section. I can safely assume that this has become an additional traffic channel for us.

Conclusion

Even if your first Reels don't get a lot of attention or likes, keep going! Like everything else in social networks, everything here is decided by trial and error. The peculiarity of Reels is that it can take from a week to a month before Instagram algorithms start promoting your video to new viewers.

I started blogging continuously 4 weeks ago from scratch and just now Instagram started offering my Reels to a new audience.

Instagram has long made it clear that it encourages those who use new features. Do not postpone the opportunity to grow your reach and attract new viewers to your blog.

Anastasia Kolochun

Creator of media content

How did you get 1 million Instagram followers in a month? — Marketing on vc.ru

Studying how we gained 1 million subscribers when launching a new product

21,519 views

Marketers like to measure numbers, but they do it in their own way:)

When I was doing mailing lists, many people compared Open Rate to show their coolness. Although this is complete bullshit and has nothing to do with real results. You can remove from the database all those who do not read, and my OR will grow by 2 times.

I myself say that in a year I managed to gain 65 thousand subscribers without investment.

But there is one thing…

It is important how you recruited and whom.

Now I will explain using the example of two accounts. They both hit the million mark, but they did it in different ways, and the consequences are different.

First example

Second example

See the difference?

In the first case, there were 4 giveaways, +500 thousand in 3 months, and in the second, a specific set of 800 thousand subscribers in 20 days of promotion.

And here we come to the topic of the article.

If in the first case I understand how they got millions of subscribers, then in the second I don't. Therefore, I start to “dig” - I want to know what and how they do in order to get so many subscribers. And it's simple - can I do the same or not, without big budgets anywhere?

So the article is not even about getting subscribers, but about how to find out what you did to get them. Step by step:

Instagram account promotion analysis

Step 1. Who was eventually collected

We are looking at averages now:

We see a million subscribers. We see an ER of 9.4% (if they didn’t cheat, then that’s cool). We see that 21.27 posts were posted per week (3 posts per day?).

A little about the "object of study".

OnePlus is an electronics brand. They launched a new OnePlus Nord phone, a sub-flagship (powerful phone, but not the coolest phone from the manufacturer). I am interested in the topic, so I came across the article “OnePlus Nord breaks records” in the issue. The article is stupid clickbait, but I was interested in how such a company works with insta.

Therefore, we will continue our study now. I must say right away that it seems to me that these people came from the main account of the brand.

We can see from the growth graph of subscribers that they gained them quickly (on July 13, the growth started, on July 15 they slowed down a little, on July 17 the growth continued, on July 22 they slowed down).

We see that they were moving first of all to India (the cities are also Indian).

The audience is real. And why should they cheat :)

3 comments per 100 likes is a lot. Maybe contests.

I checked - these are posts on July 22, the day of the presentation, when they posted all the information. In total, it was a simple check for cheating on Instagram - we see that the account is doing well. Now we understand which country we were moving towards and we understand that most likely we didn’t cheat. Let's analyze further.

Step 2. Building a timeline :)

This is optional, but it helps me to understand better.

Usually this is just a tablet in excel - date, event, what happened. But for you, I'll start drawing it:

Step 3. Looking for donors

347 mentions, but I'm interested in those mentions that most likely paid for. Therefore, I add a filter by the number of subscribers (more than 500 thousand subscribers). It turned out 40 mentions. Among them are:

What we see:

  • Drive traffic from their OnePlus (3. 2m) and OnePlus India(2.8m) accounts
  • Buy traffic from bloggers with hashtag #OnePlusNord
  • Have a Giveaway

What else do we see?

  • They buy both posts and stories
  • Some posts have already been deleted o_O
  • Traffic leads to an account, to a website, to amazon (apparently agreed on the CPS scheme)

But let's go in order.

Step 4. Restore history

30/06 - 02/07

Announce the account on their main accounts. The first bloggers report collaboration.

03/07 - 08/07

They upload a video with a documentary, announce an AR presentation, specialized magazines write about it (it seems to me even for free).

09/07 - 12/07

I can't say for sure - the posts have been deleted, but it looks like they started running ads through bloggers

13/07

The beginning of a large campaign in "uniform style".

To be honest, I don't know much about Indian bloggers, but I understand it like this: local celebrities and bloggers write: “I am such and such and found #MyNord in dance. Subscribe, post with the hashtag and win merch."

Total 618 posts, including fans.

Although I don't think they were betting on user generated content (UCG):

Most likely they didn't come up with a cooler way to integrate ads.

July 13 also announced that the presentation will be July 21.

14/07 - 21/07

Postings by bloggers continue. What else interesting we tried:

  • Integration with an entertaining public dictionary. That is, they wrapped the advertisement in deciphering the concept. I would translate it like this: “A pure thrill is to unpack a new phone that has been waiting for so long. Tag those who really need a new phone.”
  • Bloggers of other directions. On the screen is a culinary blogger. He says that he is waiting for a presentation in AR, he made his own avatar and calls for making his own avatars.
  • Blogger-photographer. Hannes Becker designed phone filters. For phones, these are must-have bloggers now.

Apparently, I missed some mechanics (after all, I didn’t have time for the presentation :)

21/07

Presentation - all the characteristics have become known and bloggers are starting to post the first posts with review announcements.

Small type of interstitial: all screenshots above are from trendHERO blogger search and verification service. Most of the screenshots are from the "Advertising Posts" functionality. If you need such a service, I will be glad if you register now using my link - get 3 checks for free.

Step 5. Complete the picture

Searchers

We need to see what is in Google by dates:

Don't forget that you can click on tools and select a date:

Google Trends

Well, we still need to study the keys in hrefs, for example.

Social listening tools

Something like mention that allows you to track brand mentions. We are set to mention our brand, but of course it is logical to track competitors' accounts :)

In this case, I do not see any activity on YouTube, or on Facebook, or on Twitter. Maybe I don't know any popular platform in India, or maybe they promoted Instagram in the first place.

Advertising in Facebook Ads Library

It would also be nice to see which advertisements were being played at the moment. Click on three dots in your account and see active ads on the most recent link.

Apparently there are services that store this information.

I think it would be possible to dig further.

Total

Step by step I see this:

  • Have an account with 3 million subscribers :)
  • Drive traffic from your accounts
  • Buy advertising from celebrity bloggers (be sure to try 3 or more options)
  • Buy advertising from bloggers with a different theme and promise to distribute merch

As I see it, there is no magic.

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