How to grow your facebook audience

Grow Your Page Audience and Engagement

Grow your Page audience and engagement

It's important to build a Page following of people who are interested in the products, services or content you share. This guide provides best practices for building an audience of people who are likely to care about your business.

• Make people aware of your brand. Connect with current and new customers by growing your Page's audience. If you're not sure how to get more people to like and interact with your Page, try these tips:
  
  • Share your Page on your personal Feed. Tell your friends and family about your Page. In your post, ask them to like the Page and share it with people who may also be interested in your business. To share your Page, select Share below your Page's cover photo.
  • Invite friends to like your Page. Invite friends you think would be interested in your business to like your Page. Learn how to invite friends.
  • Ask friends to share your Page with their networks. Your friends can help you reach even more people. Ask if they'll share a link to your Page in a post on their timeline.
  • Post as the Page in groups. Post as your Page in local groups or groups related to your industry. This is a good way to reach your community.
• Be more active. Your business likely needs to increase engagement on its Page. This means admins and advertisers should:
  • Comment on other posts and in groups as your Facebook Page. Engage with content across Facebook to make you more visible to new and existing Page fans and customers.
  • Share more content. Make sure the content you share on your Facebook Page is relevant to your industry so that people who follow or like your Page find it meaningful. Discover post ideas to increase engagement.
  • Manage communication through Inbox. Whether your customers want to learn about a new product or need to resolve an issue, you can communicate with them privately in Inbox in Messenger. You can communicate publicly through Facebook and Instagram comments.
• Use targeted ad campaigns: With a Facebook Page, you can run ads that appear on Facebook, Messenger, Instagram and in the Meta Audience Network outside of Facebook. You can create different types of ads directly from your Page. Some strategies for advertising include:
  
  • Boost posts you've created from your Page. Boosting a post gets it in front of more people and increases its engagement. Learn more about boosting posts.
  • Promote a post to send people to your website. Create a post with an action button that sends people to a specific page on your website. This is a good way to get more views on your website or direct people to a page with deals or offers. Learn how to promote your website.
  • Promote your Page. If your goal is to increase the number of fans or people who like your Page, you can run an ad tailored to that goal. Learn how to promote your Page.
  • Promote your local business. If you're a local business, you can run an ad to reach people in the radius around your business. This can help you spread awareness and find new customers. Learn how to promote your local business.
• Use Page Insights to optimize your ad targeting: Page Insights is a powerful tool that helps you understand more about the people who like your Page and the posts that increase engagement. In your Page Insights tab, you can see things like the interests and ages of your Page's audience. You'll also see insights for actions people take on your Page (for example, the number of clicks on your action button) and engagement metrics for posts. You can use this information to better understand your audience and the content that's most likely to keep them engaged.
  
  • Note: We recommend using Page Insights after you have more than 100 fans. Learn about the Page Insights we recommend you track to achieve your business goals.
• Post when your audience is online: Sharing content when your audience is online is key to higher Page engagement. See this information in your Page Insights tab and cross-examine the results against each campaign you run. Once you understand more about when your audience is most active, you can establish a posting schedule or you can schedule your posts if you're unavailable to publish them manually.

Learn more

• When to start advertising on Facebook
• Free tools to use on your Page
• Manage and maintain your Page activity
• Best practices to improve Page visibility and follower engagement

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Grow and engage your audience

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Learn more about how to use Facebook Live, Groups, and Reels, and other tools more effectively to help your audience discover and engage with more of your content.

Steps to grow your audience

STEP 1

STEP 2

Make your content shine through to your audience

The more you create and share meaningful content, the more opportunities your audience will have to love what you do.

SUCCESS STORIES

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STEP 3

Post content consistently

Make sure your content is performing well with your audience by posting consistently. Schedule posts ahead of time and use Facebook tools to learn more about what your audience wants to see.

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STEP 4

Boost your posts

You can increase the reach of your posts beyond organic posting by boosting your posts directly from a page or profile. You may also reach people who are likely interested in your Page but do not currently follow you.

STEP 5

Make your content work for you. Include In-stream Ads with your videos and when you go Live to start earning money now, and use Stars so fans can give you immediate financial support when they connect with your content.

Steps to engage your audience

STEP 1

Interact with your audience

It’s important for people to find and follow your Page. Learn about the top best practices to help your Page gain a following on Facebook, such as how to optimize for search and what content people want to see.

Learn the power of engaging in conversations, new post formats and Live video tools straight from our creators.

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Connect with your community

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Build relationships with customers through conversation.

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STEP 3

Comment moderation and safety

Take the necessary steps to keep your accounts safe by moderating the comments on your Facebook page and Instagram account.

STEP 4

Tracking performance

Measure how your content is performing with various tools for managing your Facebook Page activity.

The Insights tab in Creator Studio shows you a variety of metrics that give you insight into your Facebook content, your Pages and your earnings. Find metrics on your Pages, videos, stories and Instant Articles.

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Get creative

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Verify your accounts

While you build your presence on Facebook and Instagram, you can request a verification badge on Facebook. You can also have your Instagram account verified. It’s one way to show your audience that your accounts are authentic.

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10 ways to increase your audience on Facebook

Has your Facebook page progress stalled? Now is the time to try the possibilities of the social network, discard the excess and focus on what really works. Here are ten tips to grow your audience on Facebook.

#1: Collaborate with admins of other pages

It's a very effective tactic to network with admins of pages with a similar target audience. Among other things, you can provide each other with cross-promotion. nine0007 So, if you have a Facebook page for an ice cream shop, make friends with a pizzeria in your area where your potential customers go (you may even know the owner of the pizzeria). Arrange a small cross-promotion with him on Facebook and share each other's posts on your pages from time to time.
Joint projects will help strengthen ties. Organize a webinar with another company with the same target audience as you. This, by the way, can be a good way to make yourself known to this audience. nine0003

Information still rules the world, and when people share your post, your page name travels with the post. Alternatively, original photographs or images can diversify your posts. It can be either first-hand footage or behind-the-scenes photos of your business that you ask for a caption. You can also add an inspirational or thought-provoking quote to the photo.
The main thing is to respect copyright when posting photos. Make sure that the photo matches the title and theme of the page. nine0007 The title of your page and comments on the photo will be distributed over the network along with the image.

Make it easy for your friends to follow your page. As we know, page updates don't always appear in feeds, so what's a page admin to do?
I advise you to periodically write in your personal chronicle about your work on the page. If you link to your company page (type @ then start typing the page title, it will appear in a pop-up menu for you to select) instead of just sharing a status, people viewing your timeline can easily hit "like" » and become a follower of your page thanks to such a post. nine0007 If you link to your Page, people can follow it without leaving their News Feed.

Although this is a very simple step, many people skip it. If users search for you on Facebook, they will be able to find not only your personal profile, but also your page.
When people indicate their place of work in their profile and do not actively link directly to the page of the company they work for, a kind of "community page" is automatically created with the name of the company and an avatar in the form of a portfolio. As a result, people click "I like" on this page, and not on the real page of the company at all. All you have to do is remove the link to this "community page" from the "About me / Education and work" section (click the "edit" button in the "About me" section) and add an active link to the desired company page. nine0003

#5: Add the Facebook page address to your email signature.

How many e-mails do you send every day? Add a link to your Facebook page to your signature, especially since many email programs, such as Gmail, allow you to create and add clickable icons to your signature:
Or you can use WiseStamp to make your signature memorable.

This is a great way to become known to your target audience. Participate in discussions on the pages where your potential subscribers communicate. Look for related pages and subscribe to them on behalf of your page. Then follow the publications in the news feed of your page and comment on the publications.
Use your business page the same way you use your own Facebook Timeline: to make connections and organize discussions on the page. nine0007 Do not forget to involve potential partners in discussions in order to build business relationships. This will allow organizing the very form of cooperation referred to in paragraph 1.
It takes time, you may find that you only have 10 minutes a week to do it. But this is a very good habit that allows you to “promote” your page more.
If you follow another page on behalf of your own, click "Home" to see new posts in your page's news feed and comment on others' posts from time to time. nine0003

#7: Organize a Contest

Organizing a contest is another good way to get new subscribers. This requires a financial investment, but hopefully you have the marketing budget to promote your company. A large number of Facebook contest apps are available (and you MUST set up a contest with a dedicated app), they're inexpensive, and you can set them up yourself.

Organizing a competition is a great way to promote your products or services in the form of entertainment. The “Like” button on the application that hosts the contest will be the one people will click before going directly to your page. And this, again, is a way to get people on the page and via email to enter the competition. Who is the winner here? You. nine0003

How many business cards do you give away? Give the people you meet the opportunity to contact you through your page. Generating a QR code is easy and doesn't cost a dime on sites like Kaywa and QRStuff. Paste the link to your Facebook page and the code will be generated automatically. Then you can put it on the back of your business card.

#9: Promote your Facebook Page

Facebook offers many advertising opportunities today. To achieve the maximum effect from advertising - attracting new page subscribers - I suggest using a feature such as "Advertising News". Your page is advertised to friends of your followers. (This is how it is described in the Russian-language segment of Facebook: these are messages from your Facebook friends about their interactions with your Page - approx. transl. nine0007 "Sponsored News" is a bit cheaper, but you don't have any promotional text to help turn people into page subscribers. There remains only the hope that the example of friends in this case can be contagious.
Your Sponsored News will initially target your followers' friends, but you can use standard Facebook targeting tools at the same time to narrow down your target audience to specific parameters.
It's easy to create your ad and calculate your budget so you can evaluate the effectiveness of that ad before spending every last penny. nine0003