How to market your music on instagram

7 Tips for Promoting Your Music on Instagram

Throughout the last two decades, the music industry has dramatically changed especially in how we can publish & promote our music.

Before the digital age in the early 2000s, musicians are tied in what we can call the label infrastructure that typically goes like this: a musician gets noticed by a label (can be a major or indie label), the musician get signed, and then the label would handle everything from recording the single/album to publishing the music to promoting it.

What about today? While the infrastructure is still there for celebrities and grammy-winning multi-platinum musicians, the rest of us must be creative and juggle with all the different tasks. Besides the obvious music creation and recording, an emerging musician must also handle and oversee everything from graphic designs, getting gigs, website development, and maintaining their online/social media presence.

This is where Instagram as one of the biggest social media platforms comes in. It’s no secret that the primary target market for any music regardless of the genre, tends to be younger people below 35. 31% of Internet users aged 18-34 and 32% of users between the ages of 25 and 34 are active on Instagram. Also, there is almost a 50-50 ratio of male and female users on Instagram.

Another key reason why Instagram is a great platform to promote your music is the fact that it’s really versatile: you can choose between ‘traditional’ posts, IGTV, and Stories, and various advertising options.

But how exactly can we use Instagram to promote our music? Here are our best tips.

1. Optimize Your Instagram Bio

Unfortunately, not too many independent and emerging musicians paid enough attention to their Instagram bio. Your Instagram bio can be a very powerful platform to introduce yourself and engage your fans. Here are some tips on how to optimize your bio:

Informative and Engaging Story

Admittedly, we are not given a lot of room in our Bio, as we only get 150 characters and nothing more.

Thus, it’s very important to use them wisely.

Although we can be creative and use all kinds of different approaches, here are a few ideas you can try:

Describe your music. As a musician, it can be hard to objectively fit your unique sound into a single genre, but you should try.
You can talk about the most relevant and recent things you’ve done with your music (currently recording, released a single, on-tour, etc.)
Include achievements, awards, and career highlights if you can. Be honest and make sure that your achievements are valid.
If you’ve been reviewed by prominent media or influencers, you can also include this information in your bio.

Also if you are a band with multiple members, you can include the members’ Instagram handles

Use an Effective Link

You can only use a single link in your bio, so you can choose to include one of these following options:

Your website
Spotify or YouTube channel, or your other social media profile
Landing pages where fans can directly purchase your music, ticket, merchandise, or other items
A lead magnet page, where the visitor can download your music or video in exchange for their contact information (email), useful for email marketing purposes

Remember that you can change the link to include from time to time depending on your needs/current campaign. For example, you can include a link to the most recent interview from a prominent media.

Your Profile Picture

Since Instagram is naturally a visual platform, it’s fairly obvious that we should have a compelling, well-taken (or if it’s a logo, well-designed) profile picture. Your display picture should reflect your story and your genre, as different genres or sounds might have unique visual aesthetics as their identity. Of course, you can always use the out-of-the-box approach and be creative.

Billie Eilish is an example of an effective Instagram profile, linking her YouTube channel (where her music is), emphasizing her really young age as the main focus of the bio (which is what she’s known for), and great use of profile picture.

2. Diversify Your Posts

Above, we have mentioned how Instagram is a very versatile platform where we can use various forms of content to reach our audience, from Posts to Stories to paid ads and IGTV. However, the ‘traditional’ Posts alone can be approached in various different ways with several different types of content:

Photos and Images

Instagram is originally a platform to showcase photos, so it’s only natural that you should use this type of content. You can use photos and images in creative ways to indirectly promote your music, for example by posting a really interesting image that is related to your song, and then include the link to download/stream your song in the caption area.

Videos

You can post up to 60 seconds recorded or live videos in Posts (not to be confused with videos in IGTV and Stories, which we will discuss later on. Videos can be a very attractive medium to promote your music and engage your audience—especially since you can include your music with the video—. Don’t forget that you can also use a still image with a snippet of your music if necessary.

Also, most users scroll their Instagram feed with muted sound by default, so use subtitles with your videos to allow people to consume your content when they are in a public place without headphones.

Text

Yes, you can post textual content (i.e. blog) on Instagram in your captions. You can include a maximum of 2,200 characters in your captions—that is, around 300-450 words including spaces—, so it’s not that bad. If necessary, you can also write the blog post elsewhere and then upload the screenshots as an image Post.

On average, captions of 1,000 to 2,000 characters are the most effective for engagement.

There are actually a lot of people who read your captions if the content/story is engaging. For example, you can use attractive photos of your latest concert and then write a short blog post telling an interesting story that happened at the same concert.

Good usage of captions by Khalid to build anticipation for his new song.

3. Using Stories and IGTV To Showcase Your Music

Instagram Stories

Throughout 2019, Instagram Stories has been one of the most important platforms on Instagram both for personal and marketing usage. Instagram reported half a million daily active Stories in January 2019 (that is, both viewing and creating), so it’s a very effective platform to reach your audience.

You can upload up to 15 seconds worth of video in Stories, and throwing out the right 15-second part of your song can effectively engage your fans (for example, your attractive chorus, hook, or drop).

You can also promote various things related to your music in Stories such as:

Upcoming gigs, fairly obvious
New releases of your single, music video, album, etc
Throwback content by engaging your fans with older songs from your back catalog
Promoting your merchandises
Running polls, hosting giveaway quizzes and Q&As to engage your audience

Stories disappear after 24 hours (unless you keep them), you can be more experimental and use the trial-and-error approach when promoting in this medium.

Also, one of the key advantages of using Stories is that the notification is placed at the top of the Instagram feed, so they are more noticeable. Yet, nowadays more people are using Stories, so you still have to combat all the noises and saturations. Make sure to use attractive visuals, appropriate hashtags, and location tags.

IGTV

IGTV essentially allows us to upload longer video content, up to 10 minutes for regular users and up to 60 minutes for Instagram verified accounts. Also, IGTV is uniquely designed for vertical videos.

IGTV in the Instagram ecosystem is fairly new, being just a little over a year old. However, it is widely considered as the strongest competitor of YouTube as a video streaming platform, although it is still quite far off at the moment.

You can obviously upload a full song or even a full music video on IGTV, depending on your objective. You can also upload various content like Q&A sessions, vlogs to showcase the behind-the-scene progress of a song/album, and various other approaches to engage your audience.

Effective use of IGTV by Keke to promote her live performance and weekly show.

4. Use The Right Hashtags

Hashtags are a very important element of Instagram as a social media platform.

Instagram users often use hashtags to find new content, places, and artists/musicians. Also, Instagram’s algorithm utilizes hashtags to recommend content to its users based on their past shares and likes. If Instagram doesn’t change this key algorithm feature in 2020, it’s going to be even more relevant amidst the saturation of the platform.

You can technically include 30 hashtags with every post—including hashtags you add within the comment section—. In general, you should aim to include at least 20 hashtags with each post. For Stories, you can include 10 hashtags per story. So, the big question is, which ones?

You should definitely aim for the popular hashtags like #music, #pop, and any hashtags for your genre(s), as well as hashtags like #InstaMusic, #MusicMonday, and similar ones. Be creative and do your research, so you can find both popular and niche hashtags that can help you reach your audience.

A social media management tool such as Mention will help you to identify the most trending and relevant hashtags in your industry.

Staying up-to-date with the current trends, and probably even create your own trending hashtags will be the secrets in Instagram marketing success.

5. Use Ads and Sponsored Posts

One of the best usage of Instagram ads to promote Portugal.The Man’s show back in 2018.

Organic reach is declining on social media. In some ways, social media marketing is slowly becoming a pay-to-win.

Instagram is no exception, and by converting your Instagram account to a business account, you can now invest in Instagram ads, allowing you to engage a wider audience and reach new fans.

There are several different options for Instagram Ads: single image, video, carousel, and Stories.

It’s virtually guaranteed to generate results fairly quickly, the main challenge in advertising on Instagram—and other social media networks— is managing costs: it can be extremely expensive if you are not careful.

So, the main thing to focus on here is how we can reach as many people as possible with the advertising while spending as little as possible. Specific to the purpose of promoting your music, there are two different factors to consider: targeting, and the content of your ad.

Targeting: that is, finding the best possible audience to display your advertising
Content: publishing an engaging post that can attract the target audience defined above

You need to get people to stop scrolling and click on your ad. While the most obvious thing is to simply use your music videos as the Instagram ad, remember that most people watch videos with the sound turned off. So, unless the visuals of your music videos are really attractive, they might not click on the ad even if your song is really good.

So, you might need to edit the music videos to incorporate attractive graphics, logos, typographic designs (i.e. like lyric videos), and other elements to capture your audience’s attention. This will include using engaging captions to the snippet.

If you’ve been mentioned by respectable media, sites, or influencers, you can use this within the caption. If not, you can mention famous artists with similar sounds as yours inside your caption, for example, “Sounds like…”, “for fans of…”, and so on. Pair this with the right targeting to display your ads to users that are following this particular artist, and they might be more likely to click on your ads.

End Words

There are certainly other methods you can use on Instagram to promote your music, but as you can see from, Instagram can be a very versatile platform to introduce your work to more people, and especially to engage with your fans (and potential fans) in two-way communication.

Check out our massive Instagram Engagement Report and discover the best time to post on Instagram.

Music Marketing Tips You Need to Know

Instagram is one of the most effective music promotion channels out there with over 1 billion monthly active users. And 500 million of those users are on the app every day. Not to mention, Instagram has the highest engagement rates across all social media channels, making it a great place to engage with and grow your fanbase. That being said, if you’re not using Instagram correctly it can be a major waste of your time. So here is a fully comprehensive musician’s guide to Instagram and all the music marketing tips you need to get started.

Click to get this free guide

Once you are through here, make sure you check out this article for a step-by-step guide that walks you through exactly how to grow your fanbase on Instagram.

Should You Use Instagram?

While Instagram is great, and there are plenty of Instagram musicians killing it, it’s not for everyone. You shouldn’t just be promoting music on Instagram just because other people are doing it.

As a musician, you should use Instagram if the demographics of your fanbase strongly correlates with their user base. AND if image-based sharing aligns with your interests.

35% of all adult social network users are on Instagram. But 72% of teens and 71% of 18-24-year-olds are using the service. So, if a segment of your audience falls into the 13-29 year old demographic, Instagram could very well be an important part of your social media mix.

If you’re not sure, the easiest approach is to take a look at the audience at your next concert. Who’s in the crowd? How old do they look? A more accurate option is to glance through the analytics of any other social channels you’re using. Both Facebook and Twitter offer detailed stats on your fans.

Not sure what to post to Instagram? Download this free social media ebook: How to Promote Your Music: With 3 Social Media Checklists

Musician’s Guide to Instagram: Setting Up Your Instagram Account

Before we get into the nitty-gritty of actually posting to Instagram for musicians and getting more followers on Instagram, let’s make sure you have your account set up to make the most of all of Instagram’s features. These lessons are taken from the extensive collection of online music marketing and promotion courses we have at New Artist Model. Let’s dive in…

Convert to a Business Account

If you plan on using your Instagram account to promote your music and connect with your fans, the first thing you’re going to want to do is to convert to a Business account. A Business account functions exactly like a personal account plus some additional features like analytics and direct contact buttons among others.

To convert to a business account go to the “settings” menu and choose “Switch to a Business Account.” You’ll have to connect to your Facebook artist page to set it up.

Make the Most of Your Instagram Bio

You don’t get much to work with in the bio section on Instagram, but there’s still a lot you can do to optimize.

A good bio explains who you are and what you do in as few words as possible. Think of it as a super condensed version of your elevator pitch. Your goal here isn’t to just tell people what kind of music you play. Instead, you want to share your story and what it is that makes you unique. What is that hook that will get someone interested?

It’s also important to use language that relates directly to your target fans. Think about how you can make it obvious what niche you cater to in just a few words.

You only get one link in the bio section. So instead of constantly switching it out, use a service like Linktree to link to multiple pages. On your Linktree, you should have a link to your website, your other social channels, your store, and a direct link to a landing page where fans can get free music in exchange for an email address.

Choosing Your Instagram Profile Picture

Just like your bio, your Instagram profile picture should represent you as a musician (or band). In other words, it should match your image and vibe.

If you don’t have any professional photos of you or the band, this might be a good opportunity to get some done (you can use them across all your social channels and website as well). A logo or album artwork can work as well. The space is quite small, so just make sure the photo you choose looks good shrunken down to size.

Posting to Instagram for Musicians

Now that you have an account set up, let’s go through the fun stuff – actually posting to Instagram. Instagram is very much a content marketing platform. It’s more about sharing your story and using the posts you share as a way to continue that narrative, so keep that in mind as you craft your posts, images, and videos. You’re trying to hook fans and draw them into your world with interesting and engaging content. It may take you some experimentation to figure out what kind of content your target audience relates to, so don’t be afraid to try different things to discover what works.

I also want to clarify that even though Instagram is an image-based platform, you do not need to be a professional photographer to be successful. In the next few sections, we’re going to cover everything from photography and editing, to content, captions, posting times, and stories. In this musician’s guide to Instagram, we’ll look at everything you need to know about posting to Instagram.

Instagram Photography & Editing Tips for Musicians

When taking photos, the first thing to keep in mind is the lighting. Bright, indirect natural daylight will give you the most consistent lighting no matter if you’re posting a shot of the band or a close up of your gear. That said, there’s a lot that you can do creatively with harsh lighting or even backlighting if you’re feeling inspired.

A good photo is like a good song – you have one key theme and everything else is working to support that theme. So when composing your photos, try to keep one main subject per photo. That subject could be you, an audience, your guitar, a new sticker design, a setlist or lyric sheet, the tour bus, or anything else relating to your music. The key is to not let photos get too busy.

In terms of taking your photos, any smartphone will produce great results. You can use your phone’s camera app, or opt for an app like Camera + for more features.

Next, you can use Instagram’s uploader or an app like Afterlight, Snapseed, or VSCO Cam to edit your photos. It’s easy to get sucked into all the editing options and get carried away, so here are the basics. Try adding a bit of Brightness and Contrast to start. Add a bit of Saturation if you feel like your colors are getting washed out, and perhaps play with the Highlights and Shadows to adjust the lights and darks. You could also add a bit of sharpening if the image looks fuzzy.

And finally, you can apply a filter from Instagram or your editing app to all your photos. Lower the strength of the filter down a bit as full strength filters can be overpowering. If you use the same filter on all your posts it will give your feed a more consistent and professional look.

Click to get this free guide to Instagram for musicians.

What to Post on Instagram as a Musician?

Success on Instagram really comes down to utilizing content marketing. In other words, sharing valuable content your fans will love and pulling them into your world. If you’re wondering how to promote your music with Instagram, here are some rapid-fire ideas to get you started.

You can post videos up to 60 seconds in your feed, so post short video clips of you or the band performing a song. Another idea is to post short tutorial videos showing your fans how to play a song or demonstrate a certain technique. Post short cover videos covering your favorite songs. Record a short video explaining the meaning behind your lyrics. Share videos from your live gigs or of the live audience and ask fans to comment if they were there.

You could share your gear set up, and even make it a regular thing with a hashtag like #gearsaturday. If you review and talk about gear regularly, it could open up the opportunity for endorsements and sponsorships down the line.

Share images from the studio, from rehearsals, from the tour bus, or backstage at gigs. Share images of your instruments, your new merch designs, or your new backdrop for gigs. Post selfies with your fans. Share images of lyrics you’re working on. Post professional photos you get taken for your website or album. Use these images as starting off points to tell a story to your fans.

What Makes a Good Instagram Caption?

Being such a high-engagement platform, your caption is almost as important as the image itself. As a rule of thumb, your captions should mostly relate to your music and your music career. Think of your captions like an ongoing story. Each caption should add value, contribute to your story in a meaningful way, and pull fans a little deeper into your world.

A good caption tells a story, starts a conversation, sparks discussion, or asks a question.

Your number one goal with your caption is to get your fans to leave a comment on your post (we’ll discuss the details of WHY later on, but suffice it to say the Instagram algorithm favors engagement). So a good caption tells a story, starts a conversation, sparks discussion, or asks a question. This is Instagram marketing for musicians 101.

Tell your fans a story or about an experience that relates to your music. Ask their opinions on something. Get them to vote on something (like the setlist for an upcoming gig). You can even use your captions to learn more about your fanbase. Ask them questions about their interests and what other bands they like and keep this information in your back pocket for future promotion ideas.

It’s also important to note that Instagram does not let you add clickable links to the caption. Instead, send your fans to your Linktree link in your bio.

When to Post on Instagram as a Musician?

If Instagram is definitely going to be a part of your social media and music marketing strategy, you need to determine the best times to post to get the most engagement.

There are plenty of studies out there that will tell you the statistically optimal time to post. But the truth is, every audience is different. So don’t give too much weight to those numbers.

Base your posting times around the numbers you see in your own Instagram analytics. You’ll be able to see what days and what times your audience is most active so you can plan on posting during those high-engagement times.

For example, you might see that your audience of mostly young adults or working millennials is active early morning, at 12 pm on their lunch break, and after 5 pm. A college-aged fanbase won’t be as active early in the morning. Teens may be active early morning and later at night. A west coast-based audience will skew a little later than an east coast-based audience if you’re in the US. And an Australia-based audience will be on a totally different timetable than a US-based audience. You see what I mean?

Instagram Stories for Musicians

Stories are another way you can post to Instagram. Unlike posts, which remain in your feed, a Story is only live for 24 hours. Stories are great ways to share quick updates, looks behind the scenes, sneak peeks, and even glimpses into your daily life.

Because Stories aren’t permanent, they don’t need to be as curated as your feed posts which often follow a similar theme or look and feel. So don’t be afraid to show a bit more of your personality. You can even give early looks at projects you’re working on.

Stories are also an incredible way to get your fans engaged. You can use features like polls, questions, sliders, or quizzes to get feedback from your fans or get them involved. Try hosting monthly Q&A’s with the questions feature, or get fans to vote on their favorite merch design. You can even share your music from Spotify directly via Stories.

Fans can also reply to your Stories which will send you a Direct Message. Frequently interacting with your fans through DM’s will help you build a relationship with those active fans. Ultimately, that direct interaction is the fuel that can help encourage fans down the path to becoming superfans.

Once you get to 10,000 followers, you will unlock a feature that allows you to link directly from your Stories. Fans will be able to “swipe up” from Stories to go to links like your website, online store, or YouTube channel.

You can also save Stories to your Highlights if you want to keep them around for more than 24 hours. Create a Highlight for frequently asked questions or with information about your gear so fans can use them as a quick reference.

Using Instagram Live Videos to Engage with Your Fans

The final post type we’ll talk about today is Live Videos. On Instagram, you have the option to live stream right in the app. These live videos can be a great chance to directly interact with your fans and forge those long-lasting superfan relationships.

All you need to go live is your phone. Optionally, you could also get some kind of mount to keep it from falling over (you can get them for under $30 on Amazon), and perhaps a simple mic that plugs right into your phone if you’re concerned about audio quality.

Your live streams could be acoustic performances, Q&A sessions, fun songwriting sessions, or even a chance to make big announcements like the drop of your new album.

The key to successful Live streams on Instagram is consistency and interaction. If you can get into a regular Live schedule, you’ll begin to notice more and more fans attending. While you’re live, take time to address your fans directly, say hi to them by name, and answer their questions. That direct interaction is what will keep fans coming back to support you.

Instagram for Musicians – The Bigger Picture

Now that you know what to post to Instagram, head to this article to learn the tips and tricks for growing your following on Instagram.

Even if you’re posting incredible content on Instagram and you have a ton of fans on the platform, it’s still only one part of your promotion strategy. If you want to effectively promote your music, you need to be thinking big picture and start getting your social followers to go deeper by signing up for emails and buying your music.

Click to get this free guide to Instagram for musicians.

We show you how to do this in the free How to Promote Your Music guide. You’ll learn how to create interesting and engaging social posts, and how to start collecting emails and emailing your fans. Plus you’ll get three social media checklists with tons of post ideas to get you started!

WANT TO GO FURTHER WITH YOUR MARKETING AND PROMOTION EFFORTS?

If you want help promoting your music, sign up for one of our marketing and promotion courses including How to Build Your Audience with Cover Songs, Music Marketing 101 and the How to Grow Your Fanbase.

These marketing and promotion courses will teach you:

The modern strategies for music marketing, branding and promotion that will work best for you.
Tools to identify and create goals for marketing your music.
How to build your brand and leverage the power of sponsorships to drive awareness of your music.
See exactly how to develop and enhance your website and create an electronic press kit (EPK) to attract attention.
See how to master digital marketing including how to build an email list and create effective communications for your audience.
How to effectively promote your music on social media and how you can leverage these channels to build your audience on Instagram, YouTube, Facebook and via email.

Get the knowledge to understand marketing and branding and what works for you and your fanbase. Gain the confidence to excel by building alliances with people who can help you grow your audience. See exactly how to sell more music, tickets and merchandise using modern social media marketing techniques. Get more fans and sell more music. Learn how to tap into new revenue streams. See how to leverage your interests to find real fans and harness momentum. Discover the power of niche marketing and how to find your exact niche. Learn how to differentiate yourself and stand out from the crowd by tapping into like-minded people, sponsorships and causes to find and grow your audience.

Check out all of the valuable music marketing and promotion training options we have right here.

If you want help with your music career, consider signing up for the Music Business Accelerator program (MBA).

These classes are all part of the online music business training offered at New Artist Model. Enjoy!

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How to promote music in Reels ♫ IMI.Journal

Reels is a new video content format on Instagram that became available in Russia this summer. At IMI's request, Mikhail Mazunov, music manager and founder of Mishas Tips YouTube channel, talked about how to use Reels to promote music and artist accounts.

What is Reels

Basically, Instagram copied the TikTok format and brought it into their ecosystem. Now users of the social network can create short videos ranging from 15, 30 and 60 seconds, using various editing tools, music and effects. nine0003

Why Reels Matters to Content Creators

Promoting a personal Instagram account is no easy task. The fact is that Instagram cuts the coverage of posts in the news feed and the authors have to use paid advertising tools to show the content to the target audience and sometimes to their own subscribers.

But with the advent of Reels, the situation has changed dramatically:

Instagram has a separate smart feed for Reels, which individually selects content for each user. Imagine you are watching TikTok inside Instagram. Recommendations include videos from both accounts that the user is following, as well as videos from other content creators. This is the main advantage - Instagram gives free coverage and promotes copyrighted content within the social network ecosystem. This is fundamentally different from the traditional scheme, in which content is visible in the news feed only to your subscribers. nine0016
Reels is integrated everywhere: in the news feed, in the "Interesting" section, in the selection of content by hashtags. The new service is now a priority for Instagram, so the company is interested in distributing content from Reels.
Instagram promotes content from Reels for longer than classic posts, which followers see on average for 24 hours. This is probably due to the fact that so far there are not enough videos in Reels and therefore Instagram offers to watch the created content to a wider range of people. nine0016

Let's compare the average number of video post views in the News Feed and the number of Reels views for two artists.

For example, Niletto's last 13 video posts have collected more than 315 thousand views, 13 Reels videos of the same artist - 1,330,690 views. Singer Glucose has the following figures: a little more than 246 thousand views on video posts, and 561,200 views on Reels videos. Thus, Reels brought Niletto almost 4 times more views compared to video posts, Glucose - about 2 times more. nine0003

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A post shared by Ivan Dorn (@dorn_ivan)

However, it is worth noting that in the case of Niletto, the number of views of 5 out of 13 Reels videos exceeded the number of subscribers.

So Reels is now a key tool for increasing personal brand awareness for artists and other content creators on Instagram. Through interesting content in Reels, new people will learn about you, and if they like what you do, they will subscribe to your page. Once you have an audience, you can convert it into sales of your music and merchandise using all available Instagram tools (posts, stories, live streams, IGTV and Reels). nine0003

How to promote music through Instagram Reels

The first thing to do is make sure your music is available on Instagram. Most distributors deliver music to Facebook and Instagram automatically, but there are also companies that charge a separate fee for this service or ask you to take additional steps. Keep this in mind so that at the time of the launch of a new release, your music will be available on Instagram and users of the application (including you) can use it in their videos. nine0003

There are three main ways to promote music through Reels:

Create Reels by yourself by adding your music to the videos. You can choose any section of the track under which you will shoot a video. This will allow you to test different pieces of music and see which ones work best in Reels.
Negotiate with other authors to create Reels for your music. This is a common TikTok promotion method, and Reels is no different. Learn how to promote music on TikTok here. nine0016
Ask your followers to create videos in Reels with your music. This strategy works well when releasing new tracks. You can come up with mechanics (certain movements or actions) that your subscribers will use when creating their own videos.

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A post shared by 𝐂𝐑𝐄𝐀𝐌 𝐒𝐎𝐃𝐀 (@creamsodamusic)

Several rules for creating and placing Reels

Decide on a theme for your videos before you start shooting for Reels. Firstly, it is easier to create a content plan. Secondly, the target audience is more likely to subscribe to an account dedicated to a specific topic. Thirdly, the Instagram algorithm will understand who likes your content and will make more accurate recommendations for your target audience. nine0016
Check out the Reels feed. Spend time researching the content that makes it to the recommendation feed. This will help you decide on the music in the videos and choose the desired filming format.
Try to hook the audience from the first seconds. To promote your content on Reels, it's important that it gets viewed. The greater the viewing depth of your videos, the higher the chance that these videos will be recommended to other users.
Create content that people can share. For example, make a video about a topic or issue that brings your target audience together. If your videos are shared, it gives the algorithm a signal that you have interesting content and should be shown to even more Instagram users. nine0016
Consistency and optimization is the key to success. Create a content plan and decide on a posting schedule. The more content you create, the more likely you will be in the eyes of your target audience. Once you've posted a few Reels, analyze which video formats are getting the most engagement and tailor your content plan accordingly. To get analytics, use the statistics tools that are available on Instagram for accounts of the "Business" and "Author" types. You can change the account type through the settings. nine0016
Use hashtags in your video descriptions. Now Instagram is pushing content from Reels to the top of the results for a particular hashtag, which will also help to get even more coverage.
Add captions on top of your videos. Instagram users often watch content without sound, so video captions can help grab the attention of the target audience and engage them in the video. Keep in mind that the captions should be visible when users view your Reels from the News Feed. The fact is that in the feed, videos from Reels will be displayed in proportions of 4:5 instead of 9:16.
Designate covers for your Reels. You can choose a screenshot from the video or create a separate cover and upload it from your smartphone. Clip art will appear in both the News Feed and the Reels Feed. If someone visits your profile, the cover image will help to attract attention and increase the number of views of already published Reels.
Post Reels in your newsfeed. This way you can remind your audience of yourself. In addition, if your subscribers support the video with likes, comments and reposts, this will increase the chances of a particular video getting into recommendations. nine0016
Post Reels to stories. This will give even more coverage to the video. In addition, Reels can be placed in stories directly from the news feed. And if you add one of the stickers (for example, "Poll"), this post will get even more coverage.
Adapt existing content. If you have any video content (a music video or a recording of your live), you can adapt it for Reels and publish it.

Video version of our manual can be viewed here:

how to get more followers on instagram for musicians?

By Milena Anderson Reading 7 min. Views 11

Short answer

Musicians can do a few things to get more followers on Instagram.
The first is to make sure that their profile is complete and contains high-quality photos of the musician and his music.
They can also post interesting and engaging content, such as behind-the-scenes footage or stories about their music.
In addition, they can use hashtags to reach a wider audience, and join or follow related hashtags and accounts. nine0016
Finally, they can run contests and sweepstakes to attract new subscribers.

How to get your first 5000 followers on Instagram (musicians)

Grow your Instagram music account | Best Instagram Marketing Strategy

How do artists get 1000 followers on Instagram?

There is no single answer to this question, since everything depends on the approach of the artist and the quality of his work. However, some tips for getting followers on Instagram include using hashtags, posting interesting and engaging content, and using appropriate filters. It can also be helpful to follow and interact with other similar accounts by liking and commenting on their posts. nine0003

How do musicians grow on Instagram?

There is no definitive answer to this question, as the height of musicians on Instagram can vary greatly depending on the artist. However, some common methods to increase Instagram followers include using hashtags to reach a wider audience, collaborating with other artists, and using creative content that stands out from the crowd. In addition, it is important to be active on Instagram and interact with your followers by replying to comments and liking photos. nine0003

How do musicians get subscribers?

There are several different ways musicians can win fans. They can play live and tour, they can release music and promote it online or collaborate with other artists.
Live performances are one of the best ways to connect with fans and attract new fans. Touring allows musicians to reach new audiences and create buzz around their music.
The release of music and its promotion on the Internet are also important. nine0003

How can I promote myself as a musician on Instagram?

There are several things you can do to promote yourself as a musician on Instagram. First, make sure your profile is complete and contains all the required information such as your website, social media links, and music samples. Then post interesting and engaging content regularly and be sure to use relevant hashtags so that other users can find your posts. You can also run Instagram contests or giveaways to draw attention to your profile. nine0003

How to get 1,000 Instagram followers in 5 minutes?

There is no one-size-fits-all answer to this question, as the best way to get 1,000 Instagram followers in five minutes can vary depending on your niche, audience, and marketing strategy. However, some tips on how to quickly increase your Instagram followers include using relevant hashtags, posting interesting and engaging content, and interacting with other users on the platform. nine0003

How do artists succeed on Instagram?

There is no one-size-fits-all answer to this question, as the strategies that work for artists on Instagram differ depending on the type of art they create and their target audience. However, some tips that can help artists succeed on Instagram include using creative and engaging content, using hashtags to reach a wider audience, and interacting with followers regularly. nine0003

Is Instagram good for musicians?

Yes, Instagram can be a great tool for musicians to connect with their fans and share their music. The app has a built-in social network that allows users to follow other users, like and comment on photos, and share photos and videos. Musicians can use Instagram to post updates about their music, tour dates, and new songs. They can also share photos and videos of their performance or recording in the studio. nine0003

What are the best social networks for musicians?

There is no one-size-fits-all answer to this question, as the best social media platform for musicians will vary depending on their specific goals and target audience. However, some of the most popular social networks for musicians include YouTube, Facebook, and Twitter.

How do musical artists become visible?

There are several ways to get the attention of music artists. One way is to submit your music to online music streaming services like Spotify or Apple Music. Another way is to post your music on YouTube or other social networks. Finally, they can play live shows and hope to get booked on popular venues. nine0003

How do musicians grow on the Internet?

Musicians can expand their online presence in several ways. One way is to create a website or blog where they can share their music, videos, and other content. They can also use social media like Facebook, Twitter and Instagram to share their music and connect with fans. In addition, they can use services such as Spotify and Apple Music to make their music available to listeners on the Internet. nine0003

How can I promote my music quickly?

There are several things you can do to promote your music quickly. One is to create a social media profile for your music and post regularly. You can also distribute your music on streaming services and music download platforms, as well as submit it to online catalogs and review sites. You can also host concerts and promotional events, as well as contact local radio stations and bloggers. nine0003

How can social media help musicians grow?

There are several ways in which social networks can grow musicians. First, by helping them communicate with fans and other musicians. Social media can also help musicians share their music and connect with people who might be interested in listening to it. In addition, social media can help musicians learn about new music and find ways to improve their own music. nine0003

How can I promote myself as a musician?

There are several things you can do to promote yourself as a musician. One is to create a website or social media page for yourself and post your music there. You can also send out press releases to local newspapers and radio stations and speak at local venues. You can also chat with other musicians and try to get them to recommend you to their fans.