How to get noticed by clothing brands on instagram

How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)

It's no surprise you want to become a paid Instagram influencer -- heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.

Instagram has become an insanely popular channel for brands to promote their products. In fact, Influencer Central found consumers consider Instagram to be the sixth most effective at influencing their purchasing decisions.

Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see the most engagement out of their audience.

Think of it this way: I'm going to trust my best friend's advice over Kim Kardashian's when I'm purchasing a product. I trust my best friend, we share similar interests, and I know she's genuine with her advice (no offense, Kim … ).

It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.

Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.

How to Get Sponsored on Instagram
What's a Sponsored Instagram Post?
Using #ad and #spon Hashtags

How to Get Sponsored on Instagram

Define your brand.
Know your audience.
Post consistently.
Use hashtags and geotags.
Tag brands in your posts.
Include contact information in your bio.
Pitch paid sponsorships.
Know your worth.

1. Define your brand.

You'll see the best engagement if you're able to define your niche. Do you want to post food and health related content, or focus on fashion? Whatever the case, it's important to establish your brand.

Besides the type of content you post, branding has a lot to do with your overall aesthetic. How do you want to style your posts? What's your messaging? To further solidify your brand, you might want to consider creating a cohesive feed theme (use these feeds for inspiration).

Specificity is key. A good influencer's posts are distinguishable and unique -- when a user is flipping through her feed, she'll be able to pause and recognize every time she sees a post from that influencer. As she continues to see similar content, she'll grow to trust that brand as an expert in the field. If the influencer suddenly and randomly changed course, the user might not understand or trust the content anymore.

Additionally, you might want to connect your Instagram brand with an online presence. Creating a website with similar aesthetic and messaging is a good way to do this -- the more you unify your social media accounts, the easier it will be for brands to distinguish how you can help them.

2. Know your audience.

Knowing your audience is critical for convincing a brand to work with you. It's mutually beneficial for you, as well -- if you understand your audience, you're able to correctly identify which brands will see the most success from using you as their sponsor.

Start by gathering the basics -- what is the gender, age, and geographical location of your core demographic? Which of your posts do they like the best? What times of day do they respond best to content, and what can you infer from this?

The demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."

3. Post consistently.

CoSchedule gathered research from 14 studies to identity how often you should post on social media sites. For Instagram, they found you should post a minimum of once a day, but can post upwards of three times a day.

CoSchedule also found 8:00 AM to 9:00 AM, and 2:00 AM, are the best times to post.

To grow your following, it's critical you post at least once a day. Instagram's algorithm favors new and fresh content, and you don't want your audience to unfollow you or forget about you from lack of consistency.

However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it. Maybe your audience engages most with your posts at noon. It will take some trial and error, as well as Instagram metrics tools, to figure this out.

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4. Use hashtags and geotags.

Hashtags make your content more discoverable, so they're necessary for growing your following. You can use up to 30 hashtags per post, but TrackMaven found nine to be the optimal number for boosting engagement.

You'll want to use hashtags as relevant to your content as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of banned hashtags if you're unsure).

It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.

When you peruse a hashtag's page, you can also get a deeper sense of what types of content your post will be up against. #Healthylivingtips might typically feature posts with food recipes, while your post is about cycling -- this could defer you from using that hashtag.

Geotags are equally important, but for a different reason. Geotags can help people find you if they're interested in a certain location. This helps you gain more followers, and it also helps you appeal to brands that are interested in reaching a certain demographic. For instance, maybe a boutique sees you often post fashion tips from the California area, and they're looking to appeal to people in that region -- it's a win, win.

5. Tag brands in your posts.

Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.

It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.

Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.

Begin with small brands and tag them in your descriptions. Engage with your audience by responding to comments like "Where can I get one?" or "How much?" and the brand will soon see you've proven yourself a suitable sales partner.

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.

For instance, @tzibirita doesn't waste her bio space. She includes her email and website, and even adds a title -- "content creator". Brands will have no doubt she's open to doing business with them.

Furthermore, you should use a website or blog as your chance to expand on your brand and demonstrate your versatility. Consider adding a Press Page to your website, so brands can take a look at your services. Once you begin sponsoring brands, you can add them to this page so brands can see you have influencer experience.

7. Pitch paid sponsorships.

There's nothing wrong with reaching out to brands and offering your services. With the right pitch, you might be able to land some gigs without waiting for brands to find you.

Look for brands that clearly invest time and money into their Instagram presence. You might start by researching what similar influencers in your industry already sponsor. Remember, it's okay to start small. Working with smaller brands will allow you to build a portfolio.

Once you've curated a list of brands that might want to partner with you, send them an email. In your pitch, clearly and briefly outline who you are, what you do, and any achievements you have in the field that make you an expert. Then, explain why you're a good fit for the brand, and include data such as follower count and average engagement rate.

Alternatively, you might consider sending a brand a DM straight from Instagram. It's certainly more relevant to the job you're vying for, but it might get lost if a brand get hundreds of DMs a day.

8. Know your worth.

Make sure you know how much you're going to charge when brands reach out to you. The industry standard is $10 for 1,000 followers, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.

While you'll want to have a minimum set, you can negotiate to encourage brands to pay more. Perhaps for $300, you'll throw in five Instagram Story posts, and a link in your bio to their website for 24 hours. You can use other Instagram features to sweeten the deal.

Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands pay Instagram, and those for which brands pay another user.

Confused? Here's what I mean:

What's a Sponsored Instagram Post?

A sponsored post on Instagram is paid for by the poster to reach a wider audience. There are two main types of sponsorships: In one, a brand creates a post and pays Instagram for access to a custom audience. In the other, a brand sponsors another Instagram user -- often called an "Influencer" -- who creates a post that features the brand in some way.

Here's more detail on each type of sponsored post:

Promoted Posts & Ads

Just like Twitter, LinkedIn, and Facebook, Instagram comes with a native ad management platform. Advertisers can use this tool to customize a target audience -- using attributes like age, sex, location, and interests -- and invest a specific amount of money to getting their post in front of Instagrammers who identify with this audience.

The thing to remember here is that the advertiser is making and publishing the post. They're paying Instagram for the audience they want access to, but the post is theirs to create.

Paid Sponsorships

Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."

This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.

Clearly there are more creative sponsorship ideas you can come up with -- I decided to go with a cliché . ..

Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.

There are numerous influencers for each industry. Here's a big list of today's known influencers and the types of audiences they attract.

Using #ad and #spon Hashtags

In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.

Department store Lord & Taylor, for instance, settled charges with the FTC in 2016 after paying 50 influencers to wear a dress in their posts without hashtagging #sponsorship or #ad.

Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.

In 2017, Instagram released a paid partnership feature to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.

It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.

If you truly don't want to post #ad or #spon, there are some ways around it -- for instance, Airbnb created the hashtag #Airbnb_partner, to signal a paid partnership without using the word "ad".

When in doubt, adhere to Instagram's policies. You can read Instagram's branded content policies in full here.

Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.

Topics: Instagram Marketing

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7 Ways To Get Noticed By Brands On Instagram To Grow Your Blog

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Table of Contents

So you’re ready to take the next step on your Insta-journey and start earning a little side income hey? Or, maybe you’re just busting to try out new products & build relationships with people in the industry by working with brands.

But, despite what you wish was true, working with brands, let alone getting them to notice you, isn’t always the easiest task when it comes to Instagram.

Lucky for you, I’ve done all the groundwork for you & today I’m here to give you a one-way ticket to getting noticed by brands on Instagram.

Shall we?

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1. Create High-Quality Content

Although this might seem incredibly obvious, creating unique & high-quality content is the number one thing you need to focus on if you’re serious about working with brands.

Forget about stock photos, stealing images from Google & writing poor and un-engaging captions. If you really want to get brands to notice you, your content must be A+ quality. So, whether your skills on Instagram lie within your photography, your engaging & witty captions, or your expertise within your niche, show off those skills girlfriend!

Brands need to know why you are the perfect match for them – don’t be afraid to toot your own horn and show off whatever it is that makes YOU.

Embrace your skills & qualities and show brands that you are damn good at what you do!

And, once you’ve built a beautiful, cohesive Instagram theme, brands are bound to fall in love with your content & want to work with you.

2. Engage With Others In Your Niche

One of the best ways to get your name out there on Instagram is to engage with others. Now, I’m not talking just about anyone and everyone, I’m talking about others within your niche.

By focusing on engaging purely with accounts in the same niche as you, you will be getting in front of the right brand’s eyes. For example, let’s say you’re a beauty blogger & you want to get the attention of Bobbi Brown.

Do you think Bobbi Brown would be checking out photos of poached eggs on toast at a pop-up cafe in Melbourne? I think not. So, engage with content that directly relates to the type of content that you create on your own feed and your chances of getting noticed by brands is even higher.

Using generic “this is cute” or “love your profile” comments won’t gain the attention of brands, so let’s just wipe them out of the equation altogether, shall we? So what type of comments should you be writing on these posts to spark the interest of brands?

It’s simple really! You could ask questions about the brand they’re talking about, why they believe it’s so good, or shows your interest in trying it also (without seeming needy). You’d be surprised how many Instagram brand partnerships have come about from me commenting on other ‘grammers posts!

3. Work With Brands

Say what?! Yep, you read that right.

When you show brands that you are eager to work with brands, don’t be shy about working with other brands. Chances are you’ve learned how to converse with their marketing team, commit to deadlines, meet posting requirements, etc.

Don’t be afraid to work with “competitor” brands – there is totally nothing wrong with working with multiple brands in the same industry. After all, just like how your content is unique in its own way compared to every other beauty/food/wellness Instagrammer ever, brands too have their own USP (unique selling point).

4. Be Honest

Whether you’re commenting on other people’s posts, drafting your captions or sharing a “behind-the-scenes” on your Insta-story, be honest in all you do. You see babe, brands appreciate honesty. They don’t want to work with any old Instagrammer – they want to work with honest people who are going to give honest feedback on their products/services.

Talking up products that you really don’t like that much, just to gain the attention of brands will do two things. 1) Gain their attention and 2) Steer them in the direction of any other Instagrammer that’s not you. Yep, they’ll blacklist you.

5. Tag Your Favorite Brands

Where necessary, tagging brands in your content is one of the smartest ways to grab their attention. Each time you tag a brand in your post, whether that be in the caption or the photo itself, Instagram sends them a notification.

Although tagging brands does get their attention, I highly advise against tagging brands purely just for the sake of getting their attention. Only tag where necessary.

Don’t go tagging brands willy nilly – brands don’t appreciate being spammed with tags by Instagrammer’s desperate to grab their attention. Take notes from our last point – be honest & be sincere. Only tag them if it fits the post. So, if a brand does match your content and it’s the perfect fit, tag away girlfriend! Brands love to see customers sharing their products & tagging them in their photos!

Each time you post on Instagram, whether that’s a static post or Insta-story, always tag the brands that you are mentioning.

6. Maintain a personal and professional profile

Just before, we touched on showing off your skills. Now, it’s time to show off your personality & your professionalism.

Posting derogative content will send brands running in the opposite direction so just avoid doing this altogether, okay? In everything, you do on Instagram, whether that be sharing content on your own feed or commenting on other people’s posts, be professional in all you do.

I like to think of working with brands a little like working for an employer. You gain their attention, hand them your resume (or in this case, media kit) and either get the job or don’t. So, each time you’re ready to hit publish, think to yourself “would my potential employer be okay with reading this?” If you answered yes, then post your life away! If you answered no, I’m thinking maybe it’s time to rethink what you’re writing & try again.

You want to show brands that you are a pro businesswoman and not just some broke gal trying to make a few bucks any old way she can. Whilst maintaining a professional profile, it’s totally okay to still be personal. Actually, it’s highly recommended. Show your personality off, let brands get to know you better. In fact, you can even begin building a relationship with brands before you’ve even spoken to each other! With each comment, you write or post you publish, share a ‘lil spark of your personality.

Walk the line between professional & personal and you’ll grab the attention of brands no worries.

7. Reach Out To Them

This one has got to be the most obvious of the bunch, I’m talking about actually reaching out to the brands you want to work with. You see, once you’ve followed all the previous steps, it’s actually quite likely that the brands you want to work with, are already keeping an eye on you. Now, you can either sit around & wait a while for these brands to reach out to you or, you could be the total #bossbabe that you are and reach out to them. I mean, what better way to show you’re eager to work with brands than to initiate the conversation first?! Taking inspiration from one of my favorite sayings here – “If not now, then when?”

Reaching out to brands is as simple as a message on Instagram or a quick email to introduce yourself. And, if you’re not sure which way to reach out, I’d definitely go email. In fact, I always go to email.

Why?— Because sometimes, whether we like it or not, Instagram has a mind of its own. I mean, I’ve actually had entire conversations disappear! And I’m just not about that life.

So, send your media kit & rates cards to the brand you’re reaching out to and show your determination to become a partner of theirs. There is loads you can include in your cold emails to brands but that’s a whole new post in itself! And quite frankly, I’ve had you reading forever already.

So, now you’ve learned my 7-step system to grabbing the attention of brands – how was that?

Author Bio: Elley is the owner of ElleyMae.com When she’s not working on her next exciting eCourse, you can find her hanging out on the couch, binge-watching American Horror Story with her bunnies & a chai latte in hand. Follow along with Elley Mae: Instagram & Pinterest

formula for success on the example of 13 accounts - Social networks on vc.ru

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In 2021, Instagram turned 11 years old. From a platform where people share photos, it has become a powerful social and commercial platform. Users spent roughly 30 minutes a day on Instagram this year, up 13.8% from 2020. And this is just one of many indicators of the growing popularity of the application. In such circumstances, the presence of the brand on Instagram is almost a necessity. But how to attract and retain an audience? Let's look at the example of 13 successful accounts. nine0003

1. Recess - 94.5 thousand subscribers

This is a relatively new brand of sparkling water. According to the account description, “This is the antidote of modernity. drinks and instant powders that help keep you calm and confident.” Considering how turbulent the past year has been, such a message turned out to be most welcome. The brand mainly publishes content that entertains the audience and distracts from the daily routine.

The Recess founder himself explains his approach as follows: “I view our Instagram strategy as a social commentary on the existence of millennials. We're talking about issues that many of us are stressed and anxious about, Recess style." nine0003

The brand uses organic audience engagement to motivate users to subscribe to email newsletters with a view rate of 25% (versus the industry average of 14. 5%).

2. Teva - 585,000 followers

In 1984, Teva created the athletic sandals that millennials have long associated with "grandfather sandals." However, in recent years, the younger generation has appreciated not only the comfort, but the aesthetics of Teva shoes. In our account, the brand uses a mix of professional photos with user-generated content under the hashtag #strapinfreedom. nine0003

For companies operating in the fashion and beauty industries, it is important that consumers see themselves in their products. And Teva succeeds. They demonstrate how diverse their audience is, and thus promote the message that Teva sandals are for everyone

Dmitry Trepolsky, Head of online PR agency PRonline

3. Haus – 61.3k followers

Direct-to-consumer liquor brands have been on the rise in 2020 with many stores closed and people forced to stay at home due to the pandemic. nine0003

But the Haus brand has gone even further. He launched The Restaurant Project, in which he collaborated with restaurants whose chefs helped develop aperitifs for each of the establishments. Bottles were sold online and 100% of the proceeds went to partner restaurants.

This campaign worked well because consumers felt they were doing a good job helping their favorite restaurants during difficult times. As a result, advertising ROI increased by 250%, and the value of the brand as a whole increased by 500% from January to April. nine0003

4. Girls Night In Club - 133k followers

Girls Night In is a lifestyle brand and community dedicated to helping busy young women enjoy their free time through cultural, leisure and personal care recommendations. The brand was launched in 2018, and in just one year they managed to achieve a 50% email view rate.

Last year, the brand's relevance skyrocketed. In his account, GNI shared the content he knew best: how to spend time in a pandemic. This allowed us to further increase the number of subscriptions and even launch the Whiled brand at the end of 2020. nine0003

5. Bala Bangles - 150K Followers

Bala launched their line of stylish weights in 2017 and quickly gained recognition. The brand's Instagram account does not look like the pages of other representatives of the fitness industry. They approach filming from an aesthetic point of view - as a result, their photos and videos make users stop scrolling through the feed and attract the attention of large retail partners.

When the demand for home sports equipment increased with the advent of the pandemic, Bala did not invest in paid marketing channels. They continued to engage the audience with workout videos that do not require brand products. So Bala and increased sales and expanded the community

Dmitry Trepolsky, Head of online PR agency PRonline.

6. Madewell - 1.4 million followers

Madewell was created for the modern girl who loves sophisticated yet boyish style. This audience is ideal for promoting a brand on Instagram: 510 million women use the app, and 67% of users aged 18 to 29 open it daily.

Visually, Madewell's content encourages the lifestyles of the target audience. In addition, despite the fact that the brand initially focused on denim, in 2020, when everyone settled at home, Madewell expanded the range of homewear and focused on "home" content. To stimulate sales, the brand uses shopping tags, marking several products at once in the image. nine0003

7. Tiffany & Co - 12.5 million subscribers

Tiffany & Co. is a great example of how a brand with history can use Instagram to further develop its image and reach new consumers. The brand uses its signature blue color to create a coherent image and create strong associations. At the same time, the content is distinguished by the freshness of the approach. Considering that Tiffany is part of an industry focused on luxury, modern marketing activities look unusual. nine0003

The result is an account that is visually instantly associated with Tiffany, but takes the audience deeper into the world of the brand through storytelling and a contemporary aesthetic. Thanks to this approach, the ER of Tiffany & Co posts is 11 times higher than the average brand in the industry.

8. Away - 561K Followers

While most travel accessory brands focus on the features of their products, Away's account focuses on the experience that comes with a suitcase. nine0003

2020 has certainly not been the best year for travel brands. But Away continued to engage the audience by developing the theme of love of travel and humorously commenting on the current state of the industry. In the “At Home” stories series, the brand shared dream itineraries, recommended travel movies, and suggested alternative uses for suitcases.

The Away account supports travel dreams and does not let you forget about the brand itself, despite the situation. So Away appears more like a travel brand than a luggage manufacturer. In the end, people did not stop loving travel

Dmitry Trepolsky, Head of online PR agency PRonline

9. Glossier - 2.7 million followers

Glossier is a beauty brand that has chosen a path from its inception that sets it apart from its slicker competitors. This is clearly seen on their Instagram account: the posts seem humane and down to earth. Thanks to Glossier's approach to content creation - lots of memes and messages from users - it looks like people are following their friend, not the brand. nine0003

Instead of creating a product and building a community around it, Glossier first formed a community and then created a product that meets the needs of that community. Glossier products in pink packaging seem to be created to be published on Instagram. The brand often reposts user-generated content, giving users a reason to share photos.

10. So Worth Loving – 75.1k followers

So Worth Loving is a clothing and accessory brand that promotes self-love. Through their Instagram account, they share positive thoughts and talk about their products. To maintain a balance between mission and promo, So Worth Loving often features graphical quotes between product images. nine0003

In 2020, content related to this topic appeared in the communication of many companies, but So Worth Loving seemed especially sincere due to the clearly defined brand mission. Despite the fact that the account has more than 75 thousand subscribers, the brand responds to every comment and communicates with the audience on a regular basis. So subscribers feel their value and are more involved in communication.

11. Beardbrand - 193k followers

Beardbrand is a line of premium grooming products targeted at a niche audience of urban men with beards. Their mission is to “change the way society perceives bearded people,” and Instagram serves as a tool to create and share sophisticated lifestyles for the target audience. nine0003

Visually, Beardband's content combines professional model and product photos that not only look good, but change the perception of the category as a whole. Beardband is regularly reminded of the opportunity to receive exclusive content via email, a key sales driver for the brand that has enabled them to generate $100,000 in monthly revenue.

12. Chubbies – 576K Followers

Another brand that is successfully engaging with men on Instagram, Chubbies focuses on customer difference and authenticity when creating content. nine0003

The brand's launch in 2012 was a response to a lack of variety in men's swimwear. Chubbies have taken the approach that they treat customers like friends. They use humor to increase the engagement of their target audience - males between the ages of 18 and 40 - and use real buyers as models.

This approach, bringing the brand closer to users, allowed Chubbies to gain the support of 3.5 million subscribers on the official website without the use of traditional media. nine0003

13. GoPro - 18.3 million followers

GoPros use an Instagram account to tell stories through the lens of their products. The page is full of photos and videos taken by customers themselves using GoPro cameras, so the account serves as a source of inspiration for users. The purpose of the brand is to show how you can use the camera in life, and thereby motivate users to buy.

GoPro also has several regional accounts that publish local content in more than 10 markets. This decision allowed to expand the total subscriber base to 15 million. nine0003

Does your brand have an Instagram account? Send links to your company accounts in the comments.

Author: Dmitry Trepolsky, Development Director of Pronline.ru

The best brand visuals on Instagram — Shcherbakov SMM Agency Kyiv

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41 Instagram feed examples to follow for aesthetic, style and visual strategy inspiration

Visual content remains an important part of a marketing strategy, and Instagram promotion is a great opportunity to create visual associations with a brand that will work for them for years to come. So when users see a combination of colors, graphic elements, or certain photo formats, they immediately represent your brand. To create an association, you need to first note what exactly the brand personality is and keep it in the spotlight while you form the tape. nine0003

Immediately remove the popular objection. Instagram visuals are important in any industry, not just beautiful products. Our examples include skin care products, shoes, interior design, entertainment, and even sanitizers. Ready to be inspired? Then choose a direction and write down all the thoughts that come to mind to improve your Instagram feed.

Content

Instagrams of world brands

Everyone knows about this camera, but what will make you buy it? Adventure spirit. The brand's Instagram feed is made up of photos of satisfied camera owners around the world, moments that make them inspired by life. And all this through the prism of GoPro. How can one remain indifferent after a video about a parachute jump or a photo under the crest of a wave? nine0003

National Geographic

153 million subscribers. And not all of them bring profit to the company, but they all share an interest in exploring the world. The account unites people and warms up their sympathy for the brand through the most beautiful photos of nature, architecture, animals and people. Some are from a magazine, but most are unique, shot by in-house photographers who travel the world looking for the perfect shots that no one else has ever seen.

Old Spice

The brand is known for its wit, which is what has been transferred to the Instagram visual. Ridiculous videos and funny additions to the photo. An example where behind a well-known product is an image that is almost impossible to lose. And the participation of famous actors adds interest. Where there is celebrity endorsement, there is increased credibility to the product.

BarkBox

The account that fired on memes and native promotion. You know when someone in the group has a common interest, like a dog, and these just strangers become friends? This is the BarkBox strategy. They do not convince anyone that the product is good, they are just sincere dog lovers and show it through social networks: posting cute photos, funny tweets, tiktoks with happy dogs surrounded by Barkbox. nine0003

Headspace

A meditation app that does a great job promoting its values via Instagram. Simple drawings, animations, attention to the color scheme so that the publications are in harmony with each other, and not look like chaotic spots in the feed. The user receives a visual message that this account represents something friendly and fun.

A graphics editor is being promoted in the account, so images are used that any user can repeat in it. So they show its capabilities, inspire users, show that even the most complex design can be decomposed into simple elements. This helps subscribers to trust the brand. nine0003

The visual of the Instagram account is entirely in pastel colors, so the feed looks nice and professional. There are no random posts here. The scatter of formats and backgrounds is made for the personal account of a living person, as if it were not planned. So photos of balms, appeals from brand representatives, customers who use their products, and various inspiring texts can alternate.

The social networks of all global brands have one feature: they no longer create, but develop the existing image. They are not trying to sell, they are more interested in how else they can reveal the values of the brand, what formats and approaches will help reach the attention of users. After all, this will help to root the necessary associations in the minds of consumers, which means including them in the game for a long time. nine0003

Examples of visuals for food brands

Skittles

Skittles is like Old Spice in the candy world, they have a completely unconventional approach to advertising. Jokes about their own product, strange drawings, but it all looks attractive, in the style of the brand. The main thing is lively.

Bob Snail

How to make an attractive product account that looks the same from all sides? For example, cookies, or, like Bob Sneil, marshmallow. You can imagine him in unusual situations. No matter what they say, but colored backgrounds, cuts of fruits and a scattering of berries are really capable of conveying a bright taste. nine0003

Borjomi

There are separate brand accounts for different countries of export, but they are all in the same style: Georgian Green and white colors, young people, animation and graphic elements. The account is charged with the freshness of the brand, conveys the values of a healthy lifestyle.

Chocolate brand. They play with shadows, geometry and the concept of "craft". This is an account about how you can beautifully show production and authenticity.

Khlebny

nine0002 Bread is simple and clear. This is exactly what the visual Instagram of the Kyiv Khlebny brand looks like. And what is important, this accessibility is further expanded: orders are accepted through an online application that does not need to be downloaded, while meeting all customer requests (location map, favorites, without registration, etc.).

Califia Farms

In most posts, the packaging of the brand's drinks is somewhere nearby, but it is rarely the main subject of the photo. The style of the account and the essence of publications, which is hidden behind the visual feed, is an active and healthy lifestyle. Even if it looks like something from fast food is on the cover of the recipe, this is such a trick to draw attention to the next vegetarian recipe. nine0003

To stay interesting, they rotate popular content formats: video, animation, carousels.

Taco Bell

The visual of the account is a lot of tacos, bright colors and a cheerful lifestyle. All this appeals to millennials, the main audience of the brand. They focused on bringing fun and authenticity to their aesthetic through collages and vibrant graphic elements, making it easier to draw attention to publications.

Juliets quality food

There is nowhere more minimalistic. The cafe publishes appetizing photos of its products on plain backgrounds. Everything is kept in the same scale.

Innermade

Herbal drinks brand account is made in a checkerboard pattern: photos of the finished drink alternate with infographics. All images have a common color filter. The images are also united by the common idea of the brand - calmness and clarity of mind.

The main difficulty is to convey taste and smell through the organ of vision. To do this, brands include all sorts of color associations that we already have in our minds: sharp red, fresh green, etc. They also try to get to the taste in the product as much as possible through cuts, movement and detailed plans. To impress the viewer as much as possible, use formats that can accommodate several of these tricks: video, photo carousel, animation. nine0003

Instagram visual of fashion brands

Louis Vuitton

Celebrity photo shoots, red carpet footage, show videos, and of course bags. But, unlike other fashion brands that experiment with image parameters, Louis Vuitton sticks to the classics - three square photos in the same style.

A vibrant, ever-changing Instagram feed featuring both individual product shots and street photos of people expressing their individuality through Vans gear. The most memorable thing about the brand strategy is the amount of content about skateboarding. It's not just models on a skateboard, the brand passionately demonstrates its commitment to their lifestyle through locations, style, teenage frenzy. nine0003

Almost every second publication is a video. They enthusiastically embraced the format and use it to the maximum to show how different sports can be. A motivational mix of professional athletes and casual fitness enthusiasts. Everyone has their own goal in sports, anyone can support Nike.

Fjallraven

The tape does not advertise products directly, but awakens the spirit of adventure for which it is needed. In winter - to the mountains, in the spring - by bicycle along the paths, in the summer - to the forest. Everything for a comfortable search for adventure. nine0003

Fabletics

The purpose of the brand's products is to make customers look good while exercising. This also reflects well the visual on Instagram. Models are selected to reflect the target audience: women in their twenties or thirties who follow their lifestyle and play sports.

Madewell

Sunny images and warm filters reflect the brand's aesthetic, its calmness and happiness, which customers appreciate. They also post photos of users in the general feed, so the models look so sincere and different. How can you better show that the company is for the fact that every girl is beautiful? nine0003

In its marketing communications, the company imitates luxury brands, and the visual on Instagram is no exception. The account is like a high fashion magazine, with professional shots and frozen poses of the models.

Flow the label

A girl who looks stylish in any situation. From this account you can learn that it is not necessary to arrange a photo shoot, Instagram has long been not only about this. It is better to make a style, to show individuality. For example, not just a set of photos, but sudden inserts of whole ideas from several publications, as this brand does. nine0003

Eileen Fisher

Classic colors, crisp photos, comfort. Style never gets old. It is with this message that the company works on Instagram. Through the visual we see an emphasis on quality materials.

Anthropologie

Ribbon is a visual smorgasbord of inspiration. Bright style and aesthetic shots. There is a lot of “air” in the feed, which allows you to scroll through it for a long time and with interest, while each frame has its own details that you want to take a closer look at, that is, they catch the user’s eye. nine0003

J. Crew

A good mix of ready-to-wear and everyday essentials. This account is a universal template for clothing stores that can be easily adapted and implemented on Instagram.

No other industry thrives on Instagram like the fashion industry. And rightly so, this industry depends on visual perception. Mostly photographs of finished kits and detailed plans of the material work, which harmonize well, but you can experiment, take ideas from other areas. For a style-driven business, the right amount of oddity can grab attention. nine0003

Aesthetic visual design on Instagram

Eto Eto

Instagram store of interior items and handmade decorations. The account is maintained in an atmosphere of harmony and life, for this green accents on each photo, glass as a reflection of awareness.

Vitruvi

An essential oil brand publishes simple images, details of an apartment, showing that you should feel good and calm at home. The warm rays of the sun in the photo and the flowers evoke associations with something healthy and happy. nine0003

Quotidien

"Special jewelery for every day" - this is how the Cotidiens say about themselves. Their task was to gather an audience of stylish girls who complement each look with a unique twist. Hence fashion magazines, soft backgrounds and light shots. An audience of girls who simply like the aesthetics of the brand is also reaching out to potential customers. They will repost and natively promote the account.

Futuristic aesthetic in keeping with the brand image. Together with the photos of the models, the company publishes minimalist design animations - this combination creates an ethereal atmosphere that makes you feel special. nine0003

Marble Lab

The skincare brand reinforces associations with naturalness, health, and feminine beauty. To do this, photographs always use soft, diffused light, and airy fabrics. Images for models are selected open to focus on the curves of the body.

Manicure culture

Hand positions, background ideas, inspirational photos. Laconically add photos of clients. They are not afraid to change their style: from chess to diversity, from minimalism to details, etc. nine0003

Look at the colors of aesthetic brands and you will notice that they are repeated in publications, broadcasts, branded items, on the website. Companies do not go out of the image, this provides a coherent perception. Most often, brands with a female audience come to this approach, where aesthetics are more important than other parts of the Instagram strategy: dishes, jewelry, clothes, etc.

Visuals for small brands on Instagram

Veladora

A bar with a small kitchen and an account aesthetic from rogue American films and film photography. Their image stands out, is remembered. Sharp shadows and sometimes strange photo subjects. And in 2021, they began to make commercials in the style of the TV “Shop on the Couch”. The account is precisely aimed at the target audience - young people who are looking for a crazy break in the company of the same as them. nine0003

Oksana Lutsan

A food photographer using his blog as an example shows how beautiful a dish can be in the right design. If it is important for you to take selling photos with food, this is a good option.

Olga Demyanova

Another food photographer, but in a warm preset. Her blog has a character (Peach the cat) and a lot of detail in the photo (visual trend for 2021). A very recognizable style, for which more and more new subscribers come.

nine0002 Dilya Roscanyanu

An online stylist uses a handy and familiar collage format to group wardrobe pieces for analysis. A solid background and the same font unite publications into one endless feed, but the user can easily find the desired publication thanks to explanatory captions.

Lyudmila Esina

An example of how to present an extensive and complex topic easily. Simple drawings and cartoonish colors.

Andrey Shevchuk

nine0002 Presentation expert. Even a cursory examination shows that he professionally arranges the elements in their places, and so as to create accents on the main ones, but not to lose secondary elements. Everything in his visual looks organic.

Sanitizer store, it would seem, is far from being an Instagram product. With light graphic elements, high-quality photos and simple colors, the account looks fresh and stylish.

A wallpaper brand with augmented reality, which, through the visual on Instagram, was able to convey the comfort that can be created in an apartment. They follow a lot of the rules of the feed, but the main thing here is to convey the value of the brand. Not just to show the finished version of the wall, but to show how it affects the atmosphere. Not just to photograph a roll in a factory, but to create a story and share the value of "eco-friendly". nine0003

Need to stand out. We are talking about working accounts of psychologists, cosmetologists, confectioners and other businesses of one person, as well as city institutions. If you have a small audience that already knows you, or you can’t take many orders, so you don’t plan to advertise on social networks, then this is not a reason to use Instagram just for the sake of leading. A small brand can become recognizable and develop further, including through thoughtful account management.

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Output:

Small brand - create a unique image. Big brand - continue the impression. Food - show delicious. Fashion is stylish. A clear target audience - select the same models. Etc. From promoting a jewelry store to a car service, Instagram must contain a visual that conveys brand values and resonates with the target audience. “I want like Apple” will not work. And the same preset/template won't work if you mindlessly overlay it on low-quality photos. Discover your personality, try all the visual formats and find the one that will make your account popular. nine0003

Frequently Asked Questions

Where to look for visual inspiration?

From competitors, foreign accounts, on Pinterest boards (for example, this one). But remember, branded Instagram needs more than just pretty pictures. You need to convey the visual aesthetic of the brand, and find a way and effective strategy for managing the community, all of which stem from your brand identity.

Why do you need to design a visual on Instagram? nine0003

When social media professionals talk about the “correct design” of Instagram, they mean the general idea, mood and impression for the user. By shaping your profile into a coherent picture that matches the brand’s values, you unite it with the target audience and, therefore, increase awareness. In this sense, the correct design for SMM promotion is as important as usability for website promotion.

How to create an Instagram visual for your business?

Contact an SMM agency or prepare yourself to plan a visual in accordance with the promotion strategy. nine0350
Know exactly what a brand is. Much of the aesthetic comes from brand identity: tone, values, mood. Pinpoint these points, then you can check each image to reflect the image and goals of your brand. Posting random content creates confusion in perception.
Define your target market. Instagram is primarily about attracting and retaining customers, so it's important to create content that they'll love. To do this, find out what is important for them to see in the brand account and use it to create a visual on Instagram. nine0350
Add a story for each photo in your post. The more convincing the story, the less it seems to users that you are selling them something. Brand identity narratives create an emotional connection, give meaning to content, and make it more interesting. The story you tell plays a big role in building brand loyalty among your customers.
Select a filter or "feel". Using a color palette, filter, or texture on your Instagram visuals can give you the level of consistency you want in your feed. You can choose vintage, light look, bright light, graphic elements or whatever suits the brand personality the most. Repeat them in your posts. nine0350
Post content that reflects the core value of your brand. Don't be afraid to use Instagram marketing to showcase your products or services in action, but get creative. Detailed shots, stop motion that will showcase your products in a new way. You can also post user-generated content (UGC)—submissions from customers and followers—to increase brand credibility, as potential customers evaluate other reviews before buying.
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