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How to edit a video for instagram tv


Top 10 Best Apps for Editing IGTV Vertical Videos

Shanoon Cox

Sep 28, 2022• Proven solutions

Raw footage almost always contains redundant parts that reduce its overall quality, and in most cases, the content you share on your IGTV channel is going to look much better if you take the time to edit it. You don’t really have to be experienced in video editing in order to learn how to use Android and iOS video editing apps since the majority of them are incredibly easy to use. However, finding an app that offers all the video editing tools you’re going to need to create an IGTV video can be difficult, because there are so many different choices you can make. So in this article, we are going to take you through some of the best video editing apps for iPhone and Android devices and help you discover the one that best suits your needs.

You have to go through the list of IGTV’s technical specifications, before you start editing your video, in order to know the maximum duration of a video you can share on IGTV or the maximum size of a video file you can share on your IGTV channel. Okay, let's have a look at the ten best video editing apps you can use to edit the videos you upload to IGTV.

1. iMovie

Price: Free

Compatibility: iOS

Die-hard fans of Apple’s products can edit their videos with iMovie, not only on their iPhone but on iPad and iPod as well. There are 8 themes you can choose from that also contain preset transitions and titles, so you just have to add your footage and let iMovie do the rest for you. Moreover, the app offers slow-motion, split-screen, and PIP features as well as ten video filters so you can easily overlay two video clips or enhance the colors in a video. You can also record voiceovers, import songs from your music library, or add sound effects to the audio files you use in your projects.

2. Quik

Price: Free

Compatibility: iOS, Android

Besides video files you can also add up to 75 photos to the IGTV videos you create with the Quik app. The app is perfectly optimized for processing the footage captured with GoPro cameras, but that doesn’t mean you can’t use it to edit videos captured with other devices. There are 23 themes with graphics and transitions you can use to quickly create a video and you can customize each theme by adjusting the fonts, graphics, and filters. The app lets you change the aspect ratio quickly, so you just have to select the portrait option, in order to make your video perfectly suited for IGTV. You can see how the YouTubers such as Jake Rich edit videos on iPhone with GoPro Quik from the video above.

3. Videoshop

Price: Free, offers in-app purchases

Compatibility: iOS, Android

The long list of features provided by this cross-platform app will impress even the most demanding IGTV video creators. Videoshop lets you merge several clips into a single file, add text to videos, apply a transition between video clips, or even create animated opening titles. Furthermore, you can easily resize a video and create vertically oriented videos for the IGTV platform. You just have to keep in mind that working with a large number of video files can be overwhelming for your phone’s processing power, so it is better to work with fewer video clips if you don’t want the app to crash while you are editing your next IGTV post.

4. VSCO

Price: Free, offers in-app purchases

Compatibility: iOS, Android

Even though the VSCO app is primarily associated with photography, you can also use it to capture and edit moving images. The video editing tools are still not available in the free version of the app, and you have to purchase the annual VSCO membership in order to gain access to them. If you decide to become a member of the VSCO community, you will be able to manipulate your footage in virtually any way you want and export it in resolutions that go up to 4K. The rich selection of presets, and visual effects that simulate the visual style of the old film make this digital darkroom an excellent option for IGTV content creators.

5. Filmora GO

Price: Free, offers in-app purchases

Compatibility: iOS, Android

 

A quick look at the list of features Filmora GO provides will leave you wondering if there is anything this app can’t do. You can import videos from your camera roll, Instagram or Facebook and use the app’s color correction tools to enhance their colors. In addition, you can combine two clips in a single video to create a PIP effect, crop and rotate videos or add classic transitions between clips. The Filmora GO’s rich library of visual effects and overlays can help you create captivating IGTV videos, while the app’s Text and Titles features allow you to incorporate your marketing messages into the content you share on your IGTV channel.

Create Longer IGTV Video with Filmora

If you want to make a long video for the IGTV channel, it would be better to edit it on the computer and upload it from the computer as well. In this case, we recommend you try this funny and easy-to-use video editing software Filmora, which is available on both Windows and Mac.

The video tutorial below will show you how to edit Instagram Stories Videos or the Post videos in the Previous 8.X version (but you can follow the same steps for creating IGTV videos in the latest Filmora X version.) If you are looking for more detailed information about how to Edit videos in Filmora, you can check our ultimate guide for beginners about How to Edit Videos.

7. Prequel

Price: Free, offers in-app purchases

Compatibility: iOS

If you’re looking for an app you can use to record and edit your IGTV videos, Prequel is probably one of the best choices you can make. The app is equipped with a large selection of live video filters you can apply to the footage while the recording is still in progress. Prequel lets you create intros and outros in just a few quick taps, and you can also use the app’s beauty tools to whiten your teeth or to make your skin look silky smooth. You can download Prequel from the App Store for free, but if you want to have access to all of the app’s features you have to purchase the premium version that costs $99.99.

8. Adobe Spark Post

Price: Free, offers in-app purchases

Compatibility: iOS, Android

IGTV is a powerful advertising tool, marketers can use to promote a wide range of products and services. That’s why creating graphics and animations effortlessly can be important for anyone who takes online marketing seriously. With Adobe Spark Post you can produce animated posts and export them as videos in just a few easy steps or you can combine text and photos to create captivating content your followers are going to love. The Adobe Spark Post allows its users to create video ads, social media posts, photo collages flyers, posters, and all other types of promotional content you can upload to your Instagram account or to IGTV.

9. Ripl

Price: Free, offers in-app purchases

Compatibility: iOS, Android

Ripl is a social media marketing tool that lets you create content and keep track of its performance once you share it on your IGTV channel. You can choose from more than 250 fully customizable templates, so you just have to add photos or videos to a template you selected and create text overlays and select the music you’d like to add to your next social media post. Ripl allows the owners of small businesses to create professional promotional content that can help them boost the sales of their products. If you decide to upgrade to the Pro version of this app, you’ll also be able to produce animated videos that last up to one minute, and contain as many as 12 photos.

10.
KineMaster

Price: Free, offers in-app purchases

Compatibility: iOS, Android

The professional video editing features the KineMaster app offers, enable its users to perform even the most demanding tasks. You can use the Chroma Key effect to combine two or more clips in a single video or use 3D transitions to eliminate hard cuts between scenes. The free version of the app offers only a limited amount of video editing features, and you must make an in-app purchase in order to remove a watermark from the videos you export from KineMaster or to gain access to all video editing options the video editing app for iPhone and Android devices has to offer.

Conclusion

The quality of the content you post on your IGTV channel largely contributes to its success, which is why it is important to do everything in your power to create content that grabs the audience’s attention. Each app we presented in this article offers a wide range of video editing tools that can help you polish your videos before you upload them to IGTV, so which one you will choose depends entirely on how demanding your projects are. Which video editing app do you like to use the most to edit your IGTV videos? Leave a comment below and let us know.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Ultimate Guide to IGTV

IGTV is the home of longer-form video content on Instagram.

It’s an incredible channel to showcase products, styling tips, and step-by-step tutorials — the kind of content that really resonates with audiences and can help build long-term relationships.

In this Ultimate Guide, we’re sharing everything you need to know about IGTV, from setting up your channel and creating binge-worthy series to analyzing your performance:

Table of Contents:

  1. What is IGTV?

  2. How to Share a Video on IGTV

  3. How to Create Videos for IGTV

  4. How to Share a Preview of Your IGTV Video on Your Instagram Feed

  5. How to Schedule an IGTV Video

  6. How to Create a Series

  7. Understanding Analytics

What is IGTV?

IGTV is Instagram’s answer to YouTube — a mobile-optimized platform for viewing video content that’s up to 60 minutes long.

Originally, IGTV only supported vertical (9:16) video. However, the platform has since evolved to support horizontal (16:9) video formats — opening up new opportunities for creators already sharing videos on YouTube.

When publishing a new video, users can share a 15 second preview to their Instagram feed. This is one of the most effective way to gain exposure on your IGTV video and boost video views.

Plus, once you’ve shared a video, a new tab will be available on your Instagram profile — where visitors can discover all your IGTV series and videos in one place.

IGTV also has its own dedicated tab in the Instagram Explore page — making it a big opportunity to increase your reach and attract new audiences.

Here, IGTV videos are curated by the Instagram algorithm based on a user’s historical interactions and engagements. Essentially, the algorithm serves videos based on what it *thinks* a viewer is most likely to enjoy.

IGTV has also recently released new features to help businesses and creators to make money on the platform.

IGTV Shopping allows businesses to tag products directly within their video content, so viewers can seamlessly tap to shop while consuming video content.

For creators, IGTV Ads are another way to earn on Instagram. In an interview with The Verge, Instagram’s COO, Justin Osofsky said that creators with IGTV Ads enabled receive an “industry standard” 55% share of all advertising in IGTV, the same rate as YouTube.

Ready to learn more about IGTV for brands and creators? Jon Youshaei, Instagram Product Marketing Manager shares his best tips on how to create a successful strategy in this video:

How to Share a Video on IGTV

IGTV videos need to be created outside of Instagram and then uploaded to the platform.

To share your first IGTV, follow this step-by-step guide:

Step #1: Open the Instagram app, head to your profile page, and select the “plus” icon.

Step #2: Select a video from your camera roll. You can only select videos that are over 60 seconds in length. For most accounts, the maximum length is 15 minutes, but some will be able to share videos up to 60 minutes in length.

Step #3: Once you’ve selected a video, set a cover image by choosing a frame from the video or selecting an image from your camera roll.

Step #4: Add a title and description for your video.

Note: For viewers, the video description is accessible by tapping a small arrow next to the video title — and it can contain clickable links. For brands, this can be a great way to drive traffic to your site. For creators, this is an opportunity for sharing clickable affiliate links.

Step #5:  Add your IGTV video to a series (optional) and decide whether to post a 15 second preview to your feed by toggling the button on or off.

Step #6: Tap “Edit preview” to adjust what section of your 9:16 video is displayed in the 4:5 feed preview.

Step #7: Edit how your IGTV’s cover image displays in your Instagram grid by selecting “Edit profile cover. ”

Step #8: Add automated captions to your IGTV video by selecting “Advanced settings” and toggle the “Auto-generated captions” button on.

Step #9: Select “Post to IGTV” or “Save as Draft” to publish later!

When you post your first video, you’ll notice a new section on your Instagram profile — a tab dedicated to your IGTV videos.

How to Create Videos for IGTV:

Unlike Instagram Reels, IGTV videos are created outside of the Instagram app and uploaded.

For the best results, follow these technical specifications:

  • Video format: MP4

  • Length: Videos must be at least one minute long. The maximum length your video can be is 15 minutes when uploading from a mobile device and 60 minutes when uploading from the web

  • Size: 650MB for videos less than 10 minutes; 3.6GB for videos up to 60 minutes

  • Orientation: vertical (portrait) or horizontal (landscape)

  • Aspect ratio: Instagram recommends that vertical IGTV videos should have an aspect ratio of 9:16, while horizontal videos should be 16:9

When creating your IGTV videos, consider that feed previews are always the first 15 seconds of your video.

Make sure your intro has a strong hook to capture your viewers attention and reel them in, and optimize your footage for the 4:5 in-feed video display.

How to Share a Preview of Your IGTV Video on Your Instagram Feed

Instagram gives users the option to share a 15 second preview of your video to your Instagram feed.

If you select to do this, your IGTV videos will live in the grid on your Instagram profile, with a little IGTV icon in the right-hand corner.

You don’t have to share IGTV videos to the Instagram feed, it’s totally optional — but it will help you get more views on your content.

All you need to do is toggle the “Post a preview” button on. Once you’ve selected that option, a preview of your IGTV video will appear in your followers’ feeds, and the cover image will appear in your Instagram profile grid.

When you post a preview of your IGTV video, the title and description will copy over as the post caption. Just keep in mind that any links you included in your description won’t be “clickable” when viewed in-feed.

You can also tap “Edit Preview” to adjust how your IGTV video will be previewed in feed (you’ll only have this option if your video is 9:16. If 16:9, your video will show in full).

To edit how your IGTV cover image displays in your Instagram feed grid (1:1) select “Edit profile cover” and reposition the image.

Sharing a preview to your Instagram feed is one of the best ways to increase the reach of your IGTV videos — and with so many editing options and custom cover images, you never have to disrupt your Instagram aesthetic.

How to Schedule an IGTV Video

You can now schedule IGTV videos to automatically post to your feed with the Facebook Creator Studio.

Available on desktop, the Creator Studio allows users to create and schedule posts to IGTV.

Note: IGTV videos are not included in the Instagram API, so no third-party platforms are currently able to schedule or publish IGTV videos. If this does become available, Later will look to implement scheduling for IGTV. For now though, we recommend scheduling your IGTV content through Creator Studio.

If you don’t have a Creator Studio account, you can follow these steps to connect your Facebook account and the Facebook Business Page connected to your Instagram account.

Scheduling your IGTV content is a really great way to ensure you’re always publishing new content and sticking to an achievable content calendar!

Read our step-by-step guide on how to schedule your IGTV content with Creator Studio here.

How to Create a Series

IGTV’s series feature is a big opportunity for brands — if you regularly turn up for you audience and share quality content, you’ll soon start to see your engagement and follower count grow.

But quality content doesn’t have to mean expensive content — in fact, some of the best series out there are filmed in what looks like relatively low-budget settings.

Take a look at Lululemon’s Boob Truths series:

The video series features weekly segments on a single topic (how to find the perfect sports bra fit) and is cohesive in terms of set and format. Just a couple of chairs and a simple backdrop in an easy-to-replicate studio setting.

So if you’re thinking about launching your first series, now’s the time to start strategically planning so you can grow your following.

Here’s how to create a series:

To get started, add a video to your series by tapping “Add to Series”. If it’s your first video in the series, you’ll need to set up a series name and description.

It’s also easy to add existing content to a series! Just select the IGTV tab from your profile, tap on the video you’d like to add, and click “Edit”.

You’ll see a new option labeled “Add to Series”. From here, you can create a new series or select an existing one. To finish, just tap “Post” in the top right corner.

Creating different series is a great way to let viewers know exactly what they can expect from you.

To take full advantage of this trend, Instagram’s Jon Youshaei recommends having a “repeatable theme and style that your audience can expect in every episode. ”

When a visitor knows what they can expect from your channel each time you post, they are much more likely to hit that “follow” button and keep tuning in for more.

Discover more top tips for creating engaging, binge-worthy IGTV Series here!

Understanding Analytics

While IGTV’s insights isn’t as detailed as Instagram’s usual analytics, there’s still lots to learn about your video’s performance.

First up, to access your analytics, tap the 3 dots at the bottom of your screen while your video is playing, then tap “View Insights”.

This will open a pop up that will outline your video’s interactions, including views, likes, comments and saves.

A “view” on IGTV is counted for every time a person watched at least three seconds of your video.

IGTV Insights are great for seeing what works and what doesn’t for your audience. If you need some inspiration, check out our blog post on brands that are killing it with IGTV videos.

IGTV has taken a back seat recently due to Instagram’s huge focus on Instagram Reels.

But with flexible format options, auto-generated captions, and several new ways for brands and creators to make money on the platform, IGTV is definitely a valuable platform to invest in.

If a picture says a thousand words, then video is worth a million.

Long-form video will always be one of the most effective ways to tell stories, share contextual product inspiration, and encourage sales.

Want to stay on top of all the latest trends and feature releases? Subscribe to Later’s email newsletter for all the latest Instagram news, tips, and more!

How to upload videos to IGTV

In June 2018, Instagram announced the launch of IGTV, redesigned it in April 2020, and added automatic subtitles in September 2020. The constant evolution of IGTV only highlights its growing popularity and importance in the follower engagement process. Let's look at how to add video to IGTV from your phone and computer, how to enable automatic subtitles, and also offer 9 ideas for your content on IGTV.

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How to upload a video in IGTV


before downloading the video in IGTV, it is important to know several technical features. Firstly, you cannot shoot videos on IGTV, for this you must first shoot a video on your phone or camera. You can upload videos in both horizontal and vertical formats. Secondly, the length of the video for IGTV uploaded from a mobile phone must be between 1 and 15 minutes. If from a computer - up to 60 minutes. You can choose a cover for the video from a fragment of the video or upload a photo separately. We talked about technical recommendations in more detail in our article - What videos can be uploaded to Instagram.

The title of video should briefly convey the meaning of the video or intrigue with an interesting question. The optimal title length is up to 30 characters. In the description, open the topic, highlight the questions that will appear in the video.

To reach as many people as possible, post a video to your feed (we'll show you how to do it a little later) and optionally include video display on IGTV on your Facebook page. To do this, you need to link your account to a Facebook page, how to do this is described in the article How to link and unlink Instagram to a Facebook page.

How to add a video to IGTV from your phone

In the upper left corner, click on the plus icon and select "IGTV Video". Or, on the bottom panel, click on the plus icon and upload a video from the smartphone gallery and select "Long video". Add cover art from your smartphone gallery or select a still image from an uploaded video. Come up with a title and description for the video, add hashtags.

To reach as many people as possible, enable "Publish preview" - the first 15 seconds of the video will be published in the Instagram feed. Turn on "Show on Facebook" to add the video to your Facebook Page (for this, your Instagram account must be linked to a Facebook Page).

If you want to add subtitles, click "Advanced settings" and turn on "Auto generated captions". Instagram rolls out this feature gradually, so it is only available in the app and not yet for all users.

If the video consists of several parts, select the "Add Series" function. Come up with a title for the show and a description. You can also add previously downloaded videos to the "Series". The convenience of this option is that when watching a video, a mark is added, by clicking on which the user goes to a separate tab with videos on this topic. If you do not want to post videos in series format, then just skip this step.

How to add video to IGTV from computer

If you want to upload videos up to 60 minutes, use the web version of Instagram. Go to Instagram.com and go to your profile. Click on IGTV (between the tabs with your posts and tags). Download the video. Select a cover and add a title with a description. Upload the video and cover in JPG or PNG format (minimum resolution 492 x 762 pixels). Add a title with a description.

If you want the video to appear in your feed, check the "Publish preview" checkbox. Check the "IGTV and Facebook Page" checkbox if you want to post the video to Facebook as well (for this, your Instagram account must be linked to a Facebook Page). Automatic subtitles are not yet available on the web version.

IGTV Content Ideas


Stories have been gaining momentum for quite some time, but now they have become one of the most popular types of content on Instagram. How promising IGTV is as well is difficult to judge, but if you need reviews, viral or educational videos to attract and retain customers, then you should include IGTV in your content plan.

Your own show. Cooking recipes, music show, business coaching, educational guide.

Vlog. You can shoot a vlog or travel video, blog about beauty (make up, nail, beauty treatments, fitness exercises, etc.).

Reviews and guide. This type of content can be linked to almost every topic: a review of technology, a new arrival of goods (for example, for a showroom), a review of cosmetics, new movies, games, and more. Guidelines for using a product or ordering a service.

Humor and challenge. For bloggers, IGTV is a great way to share long videos with your vines or pranks. You can also arrange challenges, for example, for hairdressers - to do a hairstyle in 2 minutes or for makeup artists - to create a complex make up in 5 minutes.

News and trends. You can cover the latest news and evaluate it through the lens of your opinion or experience.

Answers to questions. Relevant for both commercial accounts and bloggers. You can make TOP-5 main questions from clients/subscribers and sort them out.

Reviews. To build trust and reputation, businesses can upload video reviews of their product to the IGTV channel. For example, a girl takes pictures of your product unpacking and the first impression, a blogger makes a review and shares his impression about the quality of the product or demonstrates its use.

Live broadcasts. If your subscribers are used to the format of live broadcasts in stories, then you can upload them and duplicate them in the IGTV channel. In this way, you can save some useful content, and users can easily find it.

For image and reputation, the company can shoot interviews with the director of the company, an expert in a particular field, which will touch on the main questions and pains of customers. This can also include collaborations with bloggers - a joint discussion of some relevant topic.

Conclusion


IGTV videos are now mainly used by humorous publics and bloggers for reviews. For commercial accounts, this is still a developing channel. But in any case, IGTV has its own audience, so you should use it and stand out from your competitors at the same time.

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IGTV channel on Instagram - how to connect and add a video?

Content

  • What is IGTV
  • Differences between IGTV and Stories and Live
  • IGTV Guide0188
  • – Computer or phone?
  • – How to open a channel
  • – How to post a video
  • – How to remove a video from igtv
  • – Video requirements
  • – How to convert a video
  • – Filter to IGTV
  • Tips for IGTV videos 9018 vs17 90tube vs17 instagram 9018 IGTV
  • Advantages of IGTV
  • Is IGTV necessary for business

Instagram does not forget to regularly add new features and services to its application. One of the latest major innovations has been IGTV. Representing a "mini" analogue of television, IGTV allows you to upload long videos to the social network, thereby diluting the content and involving a new audience in your account. With a competent approach, this service will help in promotion and promotion.

Let's take a closer look at the features of IGTV below.

What is IGTV

IGTV is a mobile TV platform that extends the functions of Instagram. Through this video hosting, you can upload vertical videos up to one hour long to Instagram. Today, horizontal videos can be uploaded to IGTV, but they are less popular.

mobile TV platform IGTV

The service is fully synchronized with Instagram, but you can also use it through a special IGTV application, which is available in all stores. In essence, this is a mobile TV, supplemented with convenient features:

  • Smart Tape. Thanks to special algorithms, based on the analysis of subscriptions and likes, each user is offered content that is potentially interesting to him. This feature is called "For You".
  • Subscription. Having found an interesting channel, you can subscribe to it and to notifications of new videos.
  • Channel rating. The most viewed videos are included in the "recommendations".

IGTV gave mobile vloggers the opportunity to express themselves.

Modern smartphones allow you to shoot videos in good quality, so blogging has moved to mobile content. The smartphone is always at hand, thanks to multifunctional applications, you can edit video immediately after shooting.

It turns out that less time is spent on creating content, and you can post up-to-date information in real time. Vertical video fills the entire screen of the smartphone, which is very convenient for the majority of users. After all, Instagram is primarily a mobile application.

The Instagram TV platform has found a response among foreign companies. For example, the @mercedesamgf1 profile, which is followed by 3.3 million followers, regularly features car reviews, races, and F1 interviews. This helps the Mercedes brand maintain interest in their company.

Differences between IGTV and Stories and live broadcasts

Stories have strict time limits - no more than 15 seconds. At the same time, it is possible to upload a long video, but then Instagram itself will break it into short 15-second videos.

Live broadcasts imply real-time shooting, responses to messages from followers. Both Stories and live broadcasts cannot be added to the general feed, only if you first save them and add them as a post. But even for the post there are restrictions - the video should be no longer than a minute.

IGTV is a complete video. It can be recorded, processed, decorated with filters and stickers, and then uploaded to your channel. To find it, the user will need to open a separate tab. You can work with this function in a special application "IGTV" and through the main Instagram platform.

A small part of the roller can be inserted into the main profile tape. Having opened it, the user will automatically turn on the video, and the inscription "watch the video in full" will appear. Clicking on this inscription will take the user to the video uploaded to the IGTV channel.

A detailed guide to IGTV

Every user can upload videos to IGTV, regardless of the number of subscribers.

Computer or phone?

The most convenient way to use video hosting is through a mobile application. It can be downloaded from the AppStore and GooglePlay. It's called "IGTV" and it's completely free to use.

IGTV app for iOS and Android

If your phone is already signed in to the official "Instagram" app, a "continue as" button will appear when you open "IGTV". You need to click on it to confirm the entry.

The application will be useful for those who want to view video content without being distracted by photos and stories. Others can use this feature in the regular Instagram app. You can also add and view videos on your computer, through the site "www.instagram.com".

How to open a channel

When IGTV first developed, users needed to open a separate channel for posting videos. Recent updates have changed this system. Now Instagram TV is fully synchronized with the main profile. As soon as a user uploads their first video, a special IGTV tab appears in their profile between the feed and the tags.

How to post a video

To use the service, you need to have an Instagram account. Posting the video itself takes a couple of seconds.

Posting videos to IGTV

In the application, just go to the feed and click on the "IGTV" icon in the upper right corner. Then click on the "+" sign. It remains to select a video, then click "Next". In the field that opens, you need to write a name for the video and specify a description. The more detailed it is, the better. There you can also choose whether to publish the video preview in the main feed, and whether to post it on Facebook.

From a computer, you need to log into your account on the official Instagram website, open the "IGTV" tab, click the "upload" button, select a video and fill in the "description" and "title" fields.

In both options, Instagram will offer to choose a cover. You can upload a single photo, or select a frame from a video.

How to remove a video from igtv

Remove a video from IGTV

Go to IGTV and click on the "logo" of your channel in the upper right corner. Then select a video and click on the "details" icon (3 dots). Then click "delete" and confirm the deletion.

Video requirements

Instagram has set the minimum requirements for uploading videos:

  • MP4 format;
  • Resolution of at least 720 pixels;
  • Frame rate at least 30 fps;
  • Size 3.6 GB or less;
  • 16:9 aspect ratio for landscape video;
  • 9:16 aspect ratio for vertical video.

It is also important to consider the duration limit. Regular users can upload videos ranging in length from 15 seconds to 10 minutes. Downloading content from 10 to 60 minutes is available to verified users (who have confirmed their account), and users with a large number of followers. At the same time, Instagram did not indicate the required number of subscribers.

You can check how many minutes are available for your account on the official website "www.instagram.com". You need to log into your account, click on the "IGTV" tab, and information about the limit will appear there.

How to convert video

As mentioned earlier, in order to upload a video to IGTV, it must be in MP4 format. This is the most popular video format supported by all modern devices. However, some cameras record other format such as AVI, 3GP, WMV. In this case, you will need to convert the video, that is, transfer it from one format to another.

Any converter, such as Movavi, can handle this.

Movavi service for converting your videos.

It supports files of any size and does not degrade the quality. Following a simple instruction in the converter, you can change the format and even compress the video to the required size.

Filter in IGTV

Filters and stickers are not built into Instagram TV, as is done in Stories. Therefore, if you want to make content bright, colorful and original, you need to use third-party applications.

  1. InShot - here you can overlay text, stickers, music on video and use built-in filters. You can also adjust the aspect ratio there.
  2. VideoGrade is a paid application that allows you to significantly improve the quality of your videos. Thanks to the possibility of color correction in it, you can make the video more vivid, rich and professional.
  3. Splice is a video editor where you can create clips, edit frame transitions, slow down shooting.
  4. VSCO is an application with a huge database of the most fashionable filters. A subscription is required to access all functionality.

In 2019, vital and imperfect content is in trend.

This means that you don't have to have expensive equipment and be a professional videographer to keep your audience interested.

Tips for IGTV videos on Instagram

IGTV is a new and not yet fully thought out service. Developers are working on its upgrade, so for now it is presented in a "raw" form. But even now it can be used for promotion. To do this, you need to follow simple rules:

  1. Engage the audience. Instagram carefully hides the algorithm for reaching the "top" for IGTV. But it is clear that this requires views. While the channel is not promoted, it is worth publishing links to videos in stories. Promo video can also be added to the feed, so more users will see it.
  2. Come up with interesting content. To attract modern users, you need to have the necessary feed. Examples of interesting content can be found in our article - ideas for an IGTV channel.
  3. Create schedule. The schedule is a leftover from television, but it still works. Everyone knows when the news or series will start on a particular channel. So a person remembers at what time he needs to watch the program he is interested in, and this is deposited in the subconscious. For example, you can publish video content every Thursday, or every day strictly at 20:00. Then users will know exactly when to go to the channel for new content.
  4. Maintain a dialogue with the audience. Under the video in IGTV, users can leave their comments, ask questions. If you respond to these actions and enter into a dialogue with the audience, you can earn their loyalty.

Pavel Gurov, the author of a blog about social networks and messengers, believes that this function cannot be ignored, and the issue of the lack of targeted promotion will be resolved over time:

whether users will get used to long vertical videos. Most likely, promotion tools will appear as the platform develops, when the management of the social network decides on the concept. In the meantime, come up with a catchy name for the channel that users will search for. Attract subscribers with the help of available resources: tell about the channel in social networks, mailing list, on the website.

Pavel Gurov

SMM specialist

Youtube vs IGTV

After the presentation of TV from Instagram, many experts predicted that it would be a real competition for Youtube video hosting. But this did not happen. Users have long been accustomed to YouTube, it has its own, extensive audience.

YouTube has long made it possible to watch videos in high quality, including 4K. On Instagram, this is not yet possible. And although the developers claim that the quality will continue to grow, so far this has not happened.

Mikhail Bakunin, business coach and marketing and business development consultant, believes that IGTV does have its advantages: (for now), which means that users will only pay attention to your content.

Mikhail Bakunin

Business trainer and marketing and business development consultant

However, it cannot be said that IGTV and Instagram are generally ahead of YouTube. According to statistics compiled from data collected by "We Are Social" and "Hootsuit", in 2018 YouTube ranked second in the ranking of the most popular social media. At the same time, it is the most popular video site in the world. And even though Instagram reached the mark of 1 billion "active accounts", it took only 6th place in this rating.

Benefits of IGTV

Instagram TV is a pretty controversial feature. As soon as in 2018 it became possible to upload a long video to a social network, bloggers, big brands and ordinary users used it. Six months later, the hype subsided, and everyone switched to Stories and live broadcasts.

This is the main advantage of IGTV, it is a platform with minimal competition. It is easier to stand out here, more opportunities to interest subscribers. In the same YouTube there are many millionaire bloggers with promoted channels. It is very difficult to stand out in such conditions.

In addition IGTV:

  • Adapted for smartphone. The main difference between IGTV and Youtube is the full screen vertical video. To watch the video, the user does not even need to rotate the screen, which is very convenient. But at the same time, Instagram did not forget to add the ability to upload horizontal content.
  • Allows you to upload long videos. Short 15-second Stories are quickly digested by the audience, which is why they place light information in stories. But when you want to show a full-fledged review or report, you can’t do without IGTV. This is the only opportunity to fully upload video content to Instagram up to 60 minutes long. This is a huge advantage over Stories.

IGTV is a relatively new service, and the developers are doing everything to promote it. And being a pioneer is very rewarding. Today, while the service is developing rapidly, but not overflowing with content, there is a real opportunity to advance with its help.

Does business need IGTV

Teresa Litza, Social Media Manager and Columnist at Search Engine Watch lists IGTV and all video content in general as one of the top six Instagram trends of 2019:

Content consumption is not limited to text only, videos are in increasing demand. Social platforms have always been interested in promoting video content.

Learn more