With more than 2 billion active daily users on WhatsApp, you'll be sure to give your products and services a boost by showing them on this popular global messaging channel. And WhatsApp Business offers two great new interactive features for it: Multi-Product & Single Product Messages.
The Product Messages make it possible to highlight your products or services directly in WhatsApp. It's a simple yet personal way to showcase your products and services for customers to shop without leaving the chat.
Multi-Product & Single Product Messages are interactive message features for WhatsApp Business. It will allow you to showcase and share your products and services directly in the app. This will make it easier for your customers to view your products and make orders. You'll be able to sell, right then and there.
Multi-Product Messages allow you to, as the name suggests, showcase multiple products and/or services. You can highlight a selection of up to 30 items from your business' inventory. The Multi-Product Messages will also allow you to replace PDF catalogs and numbered lists in WhatsApp Business.
Single Product Messages are messages that showcase a single product item from the business’ inventory. Great for a personal customer experience when you already know what your customer wishes to buy.
In your Facebook Commerce Manager you'll be able to create a product catalog and upload your inventory to Facebook. Add your products and/or services, including meta descriptions and information such as:
You will be able to highlight and showcase up to 30 products and/or services from your inventory to your customers via the Multi- and Single Product Messages.
Multi-Product & Single Product Messages will allow you to showcase and share your products and services directly in the app. But what exactly are the benefits of this feature?
We've mentioned it earlier; using the Product Messages feature on WhatsApp helps to boost your sales!
The products and services you show your customer can (and should) be personalized to that specific customer or situation. You could, for example, show a Multi-Product Message of the customer's most frequently ordered items. Or show a Single Product Message with an item that the customer asked about earlier in the conversation.
Interactive messages such as Product Messages do not require Message Templates or pre-approvals. They are generated in real-time and will therefore always show the latest item details, pricing, and stock levels from your inventory.
So you've made up your mind. You're convinced by all the benefits, and you're ready to use the Multi- and/or Single Product Messages via WhatsApp Business to give your sales a boost. But how do you get the best results? Creating an inventory is the first step, but we want to score a home run!
Keep these tips in mind when you create your WhatsApp Business Inventory:
Choose the images or photos you use for your products and services wisely. They are the first thing a customer will see when they open your business profile on WhatsApp, and they serve as the first impression of your business. Make sure your images are good quality, clear, and inviting.
A good picture will only go so far. Don't overwhelm your customers with a wall of text next to your products or services: Keep it short and sweet. Highlight what is truly important and use the other options WhatsApp Business offers to give more details such as prices and product codes.
Make sure that you showcase the products from your inventory that are relevant to the customer you are speaking to.
Looking for an efficient way to use WhatsApp for your business? Then the WhatsApp Business Platform is the way to go. With so much happening on digital platforms these days, why not jump onto the biggest communication platform around, and make use of it to your advantage?
Streamlining customer interactions and improving communication is a great way to save time and improve your business. And on top of this, you can now also give your sales a boost! Definitely something worth looking into, don’t you agree?
Knowing how to use WhatsApp for sales is a huge advantage for merchants as it is one of the most popular social networks in the digital world.
Nowadays it's very difficult to find someone who doesn't use or doesn't have WhatsApp, right? It is among the best social networks to sell and can be used as a sales and service channel.
So, check out how to use WhatsApp for sales and profit even more from the platform.
Selling on WhatsApp ensures more proximity to your customers and gives your company a more professional image.
That's because people have more direct contact with you, whether to buy, ask questions or simply make sure that your business is for real.
According to a survey, WhatsApp is the most popular messaging app downloaded on the Google Play Store in the United States.
The application is very popular and present in people's routines, so it is an excellent opportunity to implement the tool in your business.
In addition to being free and very simple to use, it has a business version with unique features to help merchants with day-to-day sales.
WhatsApp is very versatile when it comes to commercial branches. After all, it is not a social network that displays products from different stores in an online catalog, like Instagram or Facebook.
It is possible to display a catalog on a WhatsApp business profile, but it is different from marketplaces and stores on other social networks.
The goods only appear to users when they click on the company's profile through a WhatsApp link or the phonebook (if the number is listed there).
Therefore, you can sell any item or service from your store in the app. Check out some ideas below of what you can sell on WhatsApp:
WhatsApp is one of the social networks that people use the most to communicate and where they spend the most time. So, see below 15 steps on how to use WhatsApp for sales and take the opportunity to win even more customers!
Having a number just for your company is very important to ensure your security, as it will be publicized on social media, and many people will have access.
In addition, you do not run the risk of mixing personal and professional matters and still manage to establish a specific time to provide customer service.
Therefore, provide a number for your business and separate moments of the day to focus on service through it.
If it is possible and financially viable, have two cell phones to better manage the communication of your business or check if your device has an input for two chips.
The application's business account is called WhatsApp Business and has several features that make it easier for shopkeepers to organize themselves and serve customers.
Just like a business profile on Instagram or Facebook, it allows you to better connect with consumers and check essential metrics to strategize your business.
With the business version of WhatsApp, you can:
Creating and managing a catalog on WhatsApp is an excellent way to showcase your products and services in the app and shorten the consumer's path to checkout.
With this tool, you can register up to 500 items and insert up to 10 photos of each product. In addition, each item can have a unique title, price, and description.
Create your online catalog on WhatsApp and share its link on your social networks to start selling directly through the app.
Creating a WhatsApp catalog is very quick and easy. Follow the steps below:
Add product images, name, price, description, link, and code. The desktop version of the platform, WhatsApp Web, can be an alternative for those who use more PCs than cell phones at work.
Test this modality or, if you prefer, download the application directly to your computer. See which model suits you best.
If you are adept at using the computer in a professional environment, get to know Kyte for PC and enjoy all the benefits of the system to sell anywhere!
To increase your sales on WhatsApp, it's no use limiting yourself only to consumers whose numbers you already have or who already know you. It is necessary to expand.
Therefore, put your contact on other social networks and disclose it whenever someone sends messages there.
Add customers who message you and organize your schedule so you can keep in touch with all of them.
Keeping a customer record is very important to know who you are talking to and view the person's purchase history in your store.
Don't forget to ask people for permission to send messages about your business, as not everyone likes to receive information after asking questions or making a purchase.
So ask beforehand so you don't run the risk of pushing buyers away.
Personalizing messages and sending them to each of your contacts takes a lot of your work time.
With that in mind, broadcast lists were created. You select people's numbers, click New broadcast and send a message as if it were going to a WhatsApp group.
However, each one of them will receive an individual message, as if you had just opened a conversation with that person. Thus, you save time and reach a greater number of customers.
Be careful not to use the broadcast list at all times. Prefer to use it only on occasions such as product launches, commemorative dates, promotions with a deadline, and important changes in your point of sale.
Use WhatsApp status (a resource equivalent to Instagram Stories) to spread the news about your company and get even closer to consumers, whether through photos, videos, or story templates.
Take the opportunity to explore the sense of urgency and pique people's curiosity, as this type of content disappears after 24 hours and is not saved in the application.
In addition to using WhatsApp for sales, you can also provide personalized service to customers. Support them, ask questions and ask for feedback on your work.
Take the time to serve people on this channel and take your service to another level.
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Avoid polluting conversations with spam. That is, do not send irrelevant messages in chats, and do not confuse the professional with the personal.
Sure, proximity to buyers is important for business, but there are limits. Try to send only information about your company.
And be careful not to send out too many ads. Intersperse with useful messages and tips on how to use and/or care for your product or how to order something from your digital menu, for example.
Speak to customers clearly and objectively, without using ambiguous phrases, which can have more than one meaning.
Try to write and address subjects with a language that is more appropriate for your field of activity and your audience, analyzing the best way to communicate.
Automated and ready messages don't always get people's attention. That's why WhatsApp lets you explore and test a variety of features to find the ones that work best for your business.
Try uploading other types of media such as photos, videos, and audio about your merchandise.
However, make sure they are brief.
Sending multiple messages throughout the day to buyers doesn't bring as many results as you'd expect. On the other hand, staying too long without sending news is dangerous, as your company can fall into oblivion.
The most efficient way to get around these situations is to take the time to craft the best messages and prepare a content calendar.
This way, you do not repeat messages and only send useful information to your customers.
Since sending content on WhatsApp without the person's authorization is considered an invasive tactic, a good way out is to offer them something in exchange for the number.
Many companies invest in special content on a particular subject, such as ebooks and spreadsheets, to hook the customer. Maybe you still don't have the resources to produce materials like these.
But there's no problem.
In this case, investing in discount coupons is a great option. If the person likes the promotion or the products in your store, they will be willing to give the phone number in exchange for the gift.
Did you know that it is possible to have a delivery system via WhatsApp? Basically, shoppers place their online orders directly through the app and the store maintains communication of the delivery process there.
This feature streamlines service and centralizes all purchase information in one place. One of the ways to implement the delivery system on your WhatsApp is using the Kyte system.
With it, you can handle this entire process, connect with your customers quickly, and follow all the steps of the process, from the confirmation of receipt of the order to the departure for delivery.
Kyte also provides several features to manage and increase your sales, such as personalized receipts, a digital menu, a layaway system, and a complete point of sale.
Did you see how using WhatsApp for sales is easier than you thought? Now it's time to insert this strategy into your business and reap the rewards of combining sales and optimized service.
In the most popular WhatsApp messenger, you can now create a catalog with products and send them to your interlocutors. In this article, detailed instructions with screenshots.
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My name is Dmitry Zakhariev. I am an expert in messenger marketing. I find and implement new opportunities for using instant messengers for business.
WhatsApp is used by many entrepreneurs for sales purposes. This is the most popular messenger and customers are happy to use it. Until recently, there were no tools for placing products on WhatsApp.
Send product cards from the catalog to WhatsApp in two clicks! Dmitry Zakhariev
This month in the US, and then in some other countries, including Russia, the WhatsApp Business application has a section for creating a product catalog with photos, name, price, description and URL link.
This is a real revolution in messenger marketing! After all, before that, popular messengers in Russia did not explicitly have built-in functions for placing a product catalog. The sale of goods in the messenger could only be implemented by connecting external tools: a chat bot, a chat shop, a virtual manager, etc.
The use case for new function is as follows:
If you use the regular WhatsApp application to communicate with your customers, then I highly recommend installing WhatsApp Business, you can make your life much easier
Creating a product catalog in your WhatsApp Business is not difficult. Open the application and in the upper right menu select:
Settings / Business settings / Catalog , and then click the green circle with a plus in the lower right corner and add a new product.
What can be added to the product card:
To add fields with a description and a link, click the inscription Additional fields .
Press 9 to save0017 Save in the top right corner.
To send a product card to the chat, during the dialogue, press Paperclip and in addition to the usual icons Document, Gallery, etc. we see a new icon Catalog , when you click on it, a list of products that you added to the catalog will open, mark and send any of them to the chat.
Your interlocutor will receive a message with the first product photo you added, name, price and link More , clicking on which will open the product card with other images, description and link you specified. In addition, at the bottom of the screen there will be several thumbnails with other products from the catalog and a link Show all , to go to your product catalog in the WhatsApp messenger.
There is no information yet about the possibility of integrating the product catalog in WhatsApp with external services or online stores via API. Now you need to add products to WhatsApp and send them to customers manually.
But that's great too! Do you agree?
Organizations that sell through Whatsapp encounter some problems when demonstrating products and describing their characteristics. It is especially difficult to acquaint customers with products when there is a large influx of applications and appeals. To save its users from such inconveniences, WhatsApp Business has implemented the function of creating product catalogs.
Content
Whatsapp business catalog is a special development that allows you to add trading products or services provided by a company to a set of products in your personal account.
Interested customers will be able to get acquainted with the goods by going to the personal account of the seller. The list of products will be displayed in the company profile.
The seller can, while communicating with the buyer, select the catalog menu and send products of interest to the buyer in a chat call.
The client, having familiarized himself with the products, can share the position he likes with his relatives or friends. Also, the buyer can ask the seller a question about the selected service.
Products in the catalog have a unique name, price tag, description of characteristics, unique code and a link to the website. Thanks to this, the buyer can easily find the desired position in the catalog. The catalog itself contains 500 items of products or services provided by the organization.
By giving access to the list of products, firms have the opportunity to advertise their products and expand the scope of trade. There is an option that allows you to send product lists to interested customers, and post a link to products on social networks and on Internet resources.
The catalog can be used by different types of business organizations that sell both goods (vegetables, perfumes, electronics, clothing, accessories) and services (legal, accounting, tutoring, etc.).
All services and goods sold by the company are added to the catalog. The list itself includes:
Each item consists of:
The commodity code is used if the organization has warehouses for products, and employees involved in packing and shipping goods.
Service policy prohibits the sale of the following items:
Trade in thermometers, nicotine patches, breast pumps, nicotine chewing gums, diagnostic devices and kits, contact lenses, first aid kits, bandages and orthoses is prohibited. To make a catalog in WhatsApp, you need:
Each heading is added in the same way. After making all the products, the catalog will be available for viewing by buyers.
To remove items from the catalog, you must log in to your account. Click on the item with other options.
Then enter the settings menu, and click on the section called ‘Business settings’. From the settings section, you need to go to the 'Catalog' item.
The product image is selected and a long press opens the context menu.
In the menu that appears with the available options, the ‘Delete’ line is clicked, and the action confirmation button is pressed.
To send goods, you need:
Now the customer can get to know the product or service. And by clicking on the ‘More’ item, located under the product card, you will be able to view other products in the catalog.
The advantage of the catalog is that it is completely free, and companies do not need to pay an additional subscription or buy a service package.
