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How to Create a Facebook Business Page in 7 Simple Steps

If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.

Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.

The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.

If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:

What is a Facebook Business Page?

How to create a Facebook Page for business

How to optimize your Facebook Business Page

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.

Pages can be connected to Facebook ad accounts and Facebook Shops.

Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.

This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.

So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.

Go to facebook.com/pages/create.

Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.

Source: Facebook

For your page name, use your business name or the name people are likely to search for when trying to find your business.

For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.

Source: Facebook

Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).

When you’re happy with your description, click Create Page.

Source: Facebook

Step 2. Add pictures

Next, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.

You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.

If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.

As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.

Once you’ve chosen a great photo, click Add Profile Picture.

Now it’s time to choose your Facebook cover image, the most prominent image on your Page.

This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.

Once you’ve selected an appropriate image, click Add Cover Photo.

Source: Facebook

After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.

Source: Facebook

When you’re happy with your selections, click Save.

Ta-da! You have a Facebook Business Page, although it is extremely sparse.

Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.

After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.

Source: Facebook

If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.

Your username, also called your vanity URL, is how you tell people where to find you on Facebook.

Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.

To create your username, click Create Username on the Page preview.

Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.

Source: Facebook

You’ll get a confirmation pop-up. Just click Done.

While you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.

As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.

Fortunately, Facebook makes this very easy to complete. Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.

Source: Facebook

Fill in the appropriate details here, starting with your website.

If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.

Don’t forget to complete the Add an action button section.

Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.

The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.

To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.

Source: Facebook

If you don’t want to complete all of these steps now, you can always access them later. In the Manage Page menu on the left, just scroll down to Edit Page Info.

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Get the free guide right now!

If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.

Source: Facebook

Follow the same steps to republish your page when you’re ready.

Before you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.

For inspiration, check out our blog post on Facebook marketing.

You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.

Source: Facebook

Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.

Your Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.

Now you need to get some followers!

Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.

Source: Facebook

Click the blue Invite Friends button to bring up a list of your personal Facebook friends. Select which friends you want to invite, then click Send Invites.

Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.

To grow your audience quickly, check out our post on how to get more Facebook likes.

How to optimize your Facebook Business Page

Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.

Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.

Is there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.

A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.

Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.

Source: Facebook

Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page. This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.

Source: Facebook

Tabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.

If you’re not sure which tabs to include, check out Facebook’s various templates.

Source: Facebook

Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.

To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.

Since Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.

One way to build community is to connect with other Pages that are relevant to your business (but not competitors).

For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.

If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.

To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.

Source: Facebook

Pages will receive a notification when you like them and may check out your Page or even give you a like in return.

Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.

Source: Facebook

Join Groups as your Page

Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)

Your Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.

Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.

To access your settings, just click Settings at the bottom of the Manage Page menu.

Source: Facebook

Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.

For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.

The more information you have about your audience, the more content you can create to satisfy their needs.

Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.

Source: Facebook

Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.

You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.

A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address. This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.

For more details, check out our post on how to use Facebook Page Insights.

Backlinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.

Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.

Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.

Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite. From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.

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How to create a Facebook account (Facebook)

Updated version: Create an account

What you need to know before registering

Facebook plans to introduce a fee for using the service

continued use of the site. However, you can purchase Facebook Credits which can be used to send gifts or to purchase items, apps and games.

In addition, if you would like to use Facebook on your mobile phone, please note that charges may apply for Internet use and/or text messaging in accordance with mobile operator rates.

Minimum age to register on Facebook

The age of the user creating an account on Facebook must be at least 13 years old.

Is it possible to create one Facebook account for several people

Facebook accounts are for individual use . This means that they do not allow a joint account. In addition to one email address, only one Facebook account can be registered, since each account belongs to one person, the social network's management requires that each account be presented under a real name. This allows users to always know who they are talking to. When you create an account , you can use data from third party services to see your contacts with any of your friends in one place.

Why did I receive an invitation to join Facebook

This message was sent because someone is inviting you to join Facebook . Facebook allows its users to send invitations to contacts by entering their email address or by adding contacts.

If you are already using Facebook, this may mean that your friend has given you an email address that is not currently associated with your Facebook account. If you want, you can add an email address for your Facebook account to make sure you don't receive invitations in the future register on Facebook .

If you are not yet a member and would like to join Facebook, you can use this email address to begin the registration process. If you do not want to receive invitations from friends, you can use the unsubscribe link located at the bottom of the email messages you receive.

How to find out if I have a Facebook account

If you have created a Facebook account before, you can find it. You will need the email address, phone number, or username associated with your account. You can also find your account using a friend's Facebook name. When you find your account, you can reset your account password. You can then resume using your account or delete it.

Create a new Facebook account

How do I sign up for Facebook

If you don't have a Facebook account, you can create one in a few simple steps. To create a new account, complete the registration form at www.facebook.com, giving your full name, date of birth, gender and email address. Then choose a password.

After completing the registration form, you will receive a message to the specified e-mail address. Just click on the confirmation link to complete the registration process.

The difference between logging in and registering

Facebook registration

If you don't have a Facebook account, you can create one by following a few simple steps. To create a new account, complete the registration form at www.facebook.com, giving your full name, date of birth, gender and email address. Then choose a password.

Facebook login

If you already have a Facebook account, you can log in on the same page. Simply enter your email address and password in the appropriate fields at the top of the page and click the Login button.

Facebook password requirements

The created password must contain at least 6 characters and consist of a sequence of numbers, letters and punctuation marks. If the password you enter isn't strong enough, try mixing it with large lowercase letters, or just make it longer.

Ideally, the password should be easy to remember for you, but difficult for others to determine. For security reasons, the password must also be different from other passwords you use online.

How do I add a security question

A security question is a useful way to verify your account if you lose access to it. The security question for your account can be set in Security Settings :

1. Click the ↓ button in the top right corner of any Facebook page and select Account Settings .

2. Click Security in the menu on the left. 9009four
3. Select Manage Funds and follow the instructions.

Note : This section will not appear if you have already created a security question.

Tips for choosing a good security question:

• Choose a question and answer that you can remember;
• Keep your secret question and answer safe;
• Try to make your answer so specific that it cannot be guessed.

Create a Facebook account using a mobile phone

How to register on Facebook using a mobile phone

Using a mobile device:

1. Go to facebook.com or open the Facebook app;
2. Find the link to register;
3. Enter your real name and date of birth;
4. Enter your mobile phone number or email address;
5. Select a password.

In order to register using your mobile phone, you must be able to receive text messages. If you are unable to receive SMS or have problems receiving the message sent when you try to register your mobile phone number, try registering using your email address.

How to add a mobile number or change numbers

Using a computer, you can enter the Facebook Mobile section of the account settings page to add, remove or change a phone number.

If you already have a mobile phone number added, you can activate another number by clicking the Add another phone number button. You can also delete an existing number by clicking delete number.

It is also recommended that you add an email address to your account so that you have an additional option in case of problems. In addition, you can change your account information from your mobile phone.

How to create a second account on Facebook - bypass social bans. networks

Home » Social networks » Facebook

Author Admin Read 3 min Views 2k. Updated 02.12.2019

How to create a new Facebook account if there is another ? Everything is not so simple here. According to Facebook rules, each user can have only one account. The rest will be blocked. But there are several ways to get around the limitation. And now we will tell about them.

Content

1. Creating an account with a fictitious name
2. Creating a page
3. Conclusion

Creating an account with a fictitious name

This is the easiest and most affordable way for everyone. After all, if there is at least some difference in the name and surname, then Facebook will consider it a completely different account. But you will need an alternative mailbox or a different phone number.

After all, registration takes place by phone or e-mail. However, now we will consider this process in more detail. Here is an instruction that tells how and what to do in this case.

1. Go to https://www.facebook.com/ .
2. The main page appears. A data entry form will be provided immediately.
3. Enter the first and last name (fictitious), email address (used as a login), invent and enter a password, and also set the date of birth (you can also lie a little here) and select the gender.
4. After that, click on the button "Registration" .
5. So, after pressing the button "Registration" you will be redirected to the verification page. At the same time, a letter will be sent to your mailbox specified when creating your account.
6. You need to create a new tab in your browser and load your e-mail box there.
7. Find the email from the Facebook team and open it. If it is not there, then look in the Spam folder . Sometimes these messages end up there.
8. The letter will contain a link and a special code. You can simply follow the link and your account will be activated instantly. Or you can copy the code, return to the verification page, enter it in the appropriate box and press "Continue" .

This is how you create an account on the social network Facebook. Just make sure that the data you enter does not really match the information from the old account. Otherwise, the system will block the newly created account.

If you used your phone number to register, a message with a verification code will be sent to your number. You will need to enter it in the appropriate field on the verification page. So the phone number must be working and used. Otherwise, such registration will not be possible.

Creating a page

This is not really an account. Rather, it is a public or a group. But in some cases it can be used for personal purposes. It will be a little weird. But if you do not have a backup mail or phone, then this is the only option.

The process itself is not particularly complicated. But Facebook's confusing interface can cause some problems. Therefore, here is a detailed instruction telling about what and how to do it. It will save you from mistakes.

1. On the main page in the left column, select item "Create" , and then click "Page" .
2. Next, you need to select the type of business (you can any) and click the button "Start" .
3. The next step is to set up the public. Enter the necessary information in the appropriate columns, upload the picture and click "Finish" .

After that, the page will be available to users.

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