Conclusion

WhatsApp newsletter is perfect for almost any business area. Bulk messaging helps do advertising, keep in touch with customers, keep your audience up to date with important company events, perform many useful tasks (inform about an order, remind about an appointment, send a price list etc.).

Sending messages via messengers is much more efficient than regular sending via SMS or email. Because the number of users WhatsApp is only getting bigger every day, and convenience and accessibility are many times greater other means of communication. Therefore, if you have not yet used mailings through WhatsApp to solve the problems of your business, we advise you to test and verify the effectiveness.

Well, if you need help developing your business on the Internet, we will always be happy to help you!

How to make a WhatsApp newsletter: step-by-step instructions

According to statistics, Whatsapp is the most popular messenger in Russia. It is used by 50% of the country's population. And among these people there is probably your target audience. In this guide, we will tell you how to use the application for sales and communication with customers and show with examples how to make a mass mailing on WhatsApp yourself.

Email campaigns often work better than Whatsapp

More details

This is one way to communicate with your customers. First, you collect their phone numbers and form a contact database, and then you send mass messages using the application. They can notify subscribers about the stages of order delivery, answer questions and help with problems, share useful materials.

Why business needs it

Initially, messengers were an exclusively private area for people. Here they communicated with friends and family, sent funny GIFs to each other and reacted with hostility to any advertising.

The situation has changed over time. Companies started testing the application for communication with customers and found out that WhatsApp has a very high open rate. For comparison, in email this figure is about 20%, and in WhatsApp it is almost 90%.

As a result, brands have begun to use this channel more actively to communicate with the audience. The service has released special applications for brands, and users are no longer afraid of interacting with companies. A few more numbers. Research shows that 26% of people write to companies themselves to find out details about a product. And 75% of respondents use WhatsApp to check the status of an order.

So, if you are in doubt whether it is possible to make a WhatsApp mailing for clients, you should know that the messenger is ideal for business. It can be used to solve several problems at once:

• To interest new customers and retain regular ones
• To strengthen audience loyalty.
• Respond promptly to questions and improve NPS scores.
• Collect feedback and improve your product.
• Make pre-orders.
• Increase the number of repeat sales.

In addition, there is a whole range of useful marketing tools that will help you achieve your goals faster and increase your profits.

For whom WhatsApp mailing is suitable

By and large, the niche does not matter. If your customers use the messenger and you have a database of contacts, you can safely send messages. But there are areas in which mass mailing via whatsapp will be indispensable:

• Retail and e-commerce.
• Delivery services.
• Taxi and car sharing services.
• Travel agencies.
• Educational projects.
• Financial companies.

The application will help you quickly inform more customers about important processes. For example, that the ordered sneakers are already on their way. Or about the fact that in March a new stream for the course is launched. And also to quickly answer any question or get feedback.

Pluses and minuses

As with any service, whatsapp has both nice bonuses and pitfalls. Therefore, before testing the site and figuring out how to create and send a whatsapp newsletter, we suggest understanding what's what. Let's start with the positives.

Applications for business. There are special solutions for companies that allow you to send notifications officially and not get banned. If you have successfully passed verification, you can send emails with a clear conscience and not be afraid that your content will be mistaken for spam.

Chatbots. Do you want users to get help quickly and not be attacked with the same requests? Set up a virtual assistant and save time on communication. He will be able to advise customers on simple matters, such as suggesting prices or the address of a store. Creating a bot directly in the application will not work, this will have to be done in special constructors.

Personalization. In 2021, Whatsapp announced the ability to send customized non-transactional notifications. For example, product recommendations based on a person's purchase history, reminders to start an event or make an appointment, informational alerts, and promotional offers.

Analytics. In the statistics section, you can see the number of sent, delivered and read messages.

Diverse content. Unlike dry and unfriendly SMS, here you can attach an image or a GIF to the text. The average size of a picture for whatsapp mailing is no more than 8 MB.

Automatic mailings. You can connect the application to a special service and not send emails manually. So you can save a lot of time and get rid of the routine. All you need is to choose the appropriate option, decide on the volume of sending and the necessary functions, and integrate your account. Most often, programs have additional useful functions. For example, the ability to create chatbot scripts, set up audience segments, and work with content and personalization.

While the upsides sound very encouraging, there are a few downsides.

• Any business is trying to figure out how whatsapp advertising works. But the fact is that the messenger does not welcome promotional content and can ban you for it. If users complain about your account, you are very likely to get blocked.
• You will need time to build a database of contacts. You can't send emails to unknown numbers.
• To use the business app, you will need a new phone that has not been used in the messenger before.

How to send WhatsApp messages officially

We'll scare you a little. Every month, the service bans many accounts that violate the user agreement. In 2019, the service even published a small warning that it would take legal action against violators. WhatsApp spamming from a personal profile is an almost guaranteed way to get blocked and lose access to incoming and outgoing messages.

To legalize mass sending of notifications, WhatsApp has developed two applications. Let's talk about each of them:

WhatsApp Business App

Allows you to communicate with subscribers on behalf of your company. Here you can:

• Create a brand profile. In it, you can specify the name of the company, work schedule and contact address.
• Add a catalog of goods and their description.
• Set up automatic replies.
• Divide chats into categories and assign them your own label. For example, you can combine people who have already paid for an order or potential customers into a separate segment.
• Create an auto-greeter.

Of the minuses:

• You can send no more than 15,000 messages per month.
• A profile can only be linked to one phone.
• The account cannot be integrated with the CRM system.
• A maximum of 256 people can be added to one chat.

In general, sending messages via whatsapp business is a good option for projects with a small audience.

WhatsApp Business API

A more suitable solution for medium and large businesses - there are many more bonuses and goodies. Here you can:

• Send as many messages as you want
• Link the app to CRM and databases.
• You can bind both mobile and landline phone numbers.

But there are two significant disadvantages. First, the service is paid. Newsletter in whatsapp on your base is available for free only if the person wrote to you first, and you managed to answer within 24 hours.

Secondly, mailing to groups through WhatsApp business will open only after mandatory verification on Facebook. To pass it, you will have to fill out a questionnaire and provide detailed information about the company. Verification will take time and there is a risk that your request will be denied.

Business Account Types:

If you have installed WhatsApp Business App or WhatsApp Business API, you can get one of three types of profiles:

Regular . Issued to users who have already registered in the messenger, but have not received confirmation. In this case, a question mark will appear next to the company profile picture.

Verified . The service admins verified your phone number and found that it matches the company's contact. If the verification is successful, a gray checkmark will appear next to the badge.

Confirmed. Companies in which WhatsApp is 100% confident are given a beautiful green checkmark. Few companies have such a badge of distinction. If you are lucky enough to receive it, customers will have more confidence in your brand.

How to choose a number to send

If you don't know how to set up a whatsapp Business or API campaign, the first piece of advice is to get a separate phone number. Any direct number in the format +7 (4912) or mobile +7 (920) will do. Free line (8 800) cannot be connected.

There is also an important point to consider. To register, it is best to select a company contact that has been inactive in the messenger for the last six months.

How to build a database of contacts correctly

If you want to figure out how to make an automatic mailing via WhatsApp to unknown numbers, we will hasten to stop you. You can’t just take and send a message to unknown and unsubscribed people.

The main rule is to collect user data only in legal ways. This means that people must voluntarily share their personal data with you. Buying a pre-made list is a bad idea for several reasons:

• It will almost certainly contain non-existent or dead numbers.
• The audience will not be loyal. People are not familiar with your company and are unlikely to want to buy something from you.
• Your newsletters will be complained about. 15-20 complaints is enough for WhatsApp to block your account.
• For using contacts without consent, you risk getting a serious fine from Roskomnadzor.

Bulk WhatsApp messages are available only to subscribers who have openly expressed their desire to receive news from you.

How to get consent

There are three effective ways to legally replenish the database and speed up this process.

Subscription form

This is a static block with messenger icons that can be placed on a website or in an email newsletter. Users can only choose a channel for communication, click on the button and enter their number.

Chat Widget

To allow people to ask questions, websites often include a pop-up window for a dialogue with a company manager. Add the option to contact a Whatsapp consultant in this window. After pressing the button, an application will open in which you can chat with the client.

Targeted ads

Set up an ad in Facebook Ads, and select "Send message to WhatsApp" as the target action. After switching from targeted advertising, users will be in the messenger chat. Engage them in a dialogue using a chatbot, tell them about the company and your product, and answer questions.

Ways of mailing

If your database is no longer empty, great! It's time to start communicating with your subscribers. There are several options for how this can be done.

Method #1. Send messages from a regular account to the contact list

If you have a small business and a small audience, this way is for you. Follow the algorithm:

• Install WhatsApp Business.
• Click on the three dots icon in the upper right corner.
• Select "New Broadcast".
• Send it to the desired recipients from the list.

Notifications will have to be sent manually, so please be patient.

Method #2. Create a group chat

Do you want to figure out how to make a general WhatsApp mailing to your contacts? Create a group and invite members to it (maximum limit is 256 people). To do this:

• Open the Chats tab.
• Enter the menu and select the New Group option.
• Select the destinations you want to add.

• Give the chat a title (max 25 characters).
• Add an avatar.
• Click Create.

Done! Now you can share news with the community and allow users to communicate with each other.

Method #3. Send mail via WhatsApp Business API

Unlike other options, this one is the most expensive. But if you have a medium or large business, sending notifications manually will become a real pain and will not bring any effect.

To use the messenger, your company must be verified. This will take approximately 10 days. If everything is in order, you can set up integration with the mailing service and the CRM system.

Method #4. Use special programs

How to quickly send whatsapp to all contacts? Contact services for help. Sending messages manually is a rather long and exhausting process. Fortunately, there are platforms that will take care of this routine. They can create notifications and chatbot scripts, divide the audience into segments and send personalized content. We list the most popular and convenient options.

TextBack

A service tailored to work with instant messengers. In addition to WhatsApp, there are integrations with Viber and Telegram. Of the possibilities, the creation of auto funnels, bots and automatic answers is available. You can connect WhatsApp to amoCRM and communicate with customers from the deal card. This is a very convenient software for sending whatsapp.

Prostor SMS

The company shares news only with the consent of subscribers and makes sure that everything is legal. In addition to working with an existing audience, here you can attract new subscribers using targeting. The team is always ready to help with the content and design of the templates and update the contact list if needed. Registration is free, plus you will be given 50 days of trial access to the program.

Omisms

Veteran in mobile marketing. Interestingly, you can choose the combined shipping option. If the clients from your database are not registered with WhatsApp, the service will send an SMS. Prices depend on the number of messages.

EVA telecom

Initially, the company was engaged in sending SMS, but now they have added new communication channels, including WhatsApp. In addition to mailing, they will help you select the target audience and put things in order in the database, as well as set up integration with the CRM system.

Appsend

Specializes exclusively in WhatsApp. Working with the platform is quite simple - just register and upload a list of numbers. Of the useful functions - you can plan the time of mailings and analyze statistics. You don't have to pay for undelivered messages.

With these programs, the question of how to make a mass mailing to WhatsApp on the basis ceases to be relevant. With their help, you will be able to communicate with customers even faster and more efficiently.

What can be in the mailing list

If you think that you can only send boring SMS-like messages on WhatsApp, this is not so. At your disposal:

Text. Content with letters and no pictures.

Media. Messenger allows you to dilute texts with images and gifs, record audio and attach documents.

Templates. A pre-designed notification format approved by the WhatsApp administration.

And now let's see what you can tell your subscribers about without falling into spam and violating user rules:

• About upcoming events. Keep subscribers up to date with the events that your company holds.
• Order status. Did the parcel go for delivery or is it already in the hands of the courier? Notify the buyer.
• Product updates. If a new useful feature has appeared in your service or a new product model has been released, this is quite a reason to send a WhatsApp message.
• Prices and assortment. You can attach a document with a price list to the letter or send a store catalog.
• Appointments or class schedules. Remind your customers of important things and they will thank you.
• Any changes. If your office has moved or business hours have changed, please let us know.
• Important dates. Congratulate people on holidays in personal messages.

You can also conduct surveys in WhatsApp mailing lists to get feedback. In order not to turn the survey into a quest and not force users to write long messages, use interactive buttons. This feature is available in the WhatsApp Business API app. Buttons will help to add an element of gamification to the dialog and increase the conversion in return.

Write

Conclusion

If you want to build a convenient communication with the audience, pay attention to Whatsapp.

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