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How to create a link tree on instagram


How to Make a Link Tree for Instagram in 4 Easy Steps

If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links.

The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place where all Instagram users get to add a link. One link, to be precise.

Link trees allow you to make the most of this precious real estate. By creating a link tree for Instagram, you turn your one bio link into a hub for, well, more links. And with more links, you can direct traffic exactly where you need it — be it your store, a signup form, a new piece of content or an important business update.

Keep reading for step-by-step instructions on how to build a link tree for Instagram plus some inspiring examples of great link trees.

What is an Instagram link tree?

How to make an Instagram link tree with Hootsuite

How to make an Instagram link tree with Linktr. ee

How to create your own Instagram link tree

3 examples of Instagram link trees

Bonus: Check out these 11 winning Instagram bios from top brands. Learn what makes them great and how you can apply the tactics to your own write up and boost engagement.

What is an Instagram link tree?

An Instagram link tree is a simple landing page, accessible from your Instagram bio, that includes several links. These can lead to your website, store, blog — or anywhere you wish.

Since most users access Instagram link trees from their mobile devices, link tree landing pages should be easy to navigate. Most simply feature a few bold buttons.

Here is an Instagram link tree example from the account @meghantelpner.

Now that you know what a link tree is, and why it’s worth your while, it’s time to build one!

We will go over the two ways to build an Instagram link tree:

  1. Using Linktr. ee, a specialized tool for building Instagram bio links.
  2. Building a custom landing page.

Let’s get started!

How to make an Instagram link tree with Hootsuite

If you use Hootsuite to manage your social media, good news! You can create an Instagram link tree straight from your dashboard. Here’s how:

Step 1: Install the oneclick.bio app

Go to our app directory and download oneclick.bio, a link tree creator that integrates with Hootsuite (so you can create a link tree without leaving your Hootsuite dashboard).

Step 2: Authorize with Facebook

Follow the prompts to connect the app with your Facebook account and select the Instagram accounts you would like the app to access:

Source: Synaptive

Step 3: Build your link tree page

Once you add Instagram accounts, click Create a page in the app’s stream.

A simple page creator will pop up:

Source: Synaptive

Here, select the Instagram account and customize your page details. You can add text and add a background image.

Use the three tabs to further customize your page:

  • Gallery. Here, you can create clickable buttons using images from your Instagram account.
  • Buttons. In this section, you can create and customize text buttons for your page.
  • Footer. Here, you can add icons linking to your website or other social accounts. They will show up in the footer of your page.

When you’re done, click Save.

Step 4: Publish your page

Return to the app’s stream. Select your new page from the dropdown menu in the app’s stream, then click Publish page.

Source: Synaptive

If you want to see a preview of your page before publishing it, click the link icon.

And that’s it! Your link tree is now live.

You can set up Google Analytics tracking for your new link tree page in the app’s settings.

How to make an Instagram link tree with Linktr.ee

Step 1: Create a free account

Go to linktr.ee/register, and fill in your information.

Then, check your inbox and follow the instructions in the verification email.

Step 2: Add links

Once you verify your account, you will be able to access your dashboard.

Click the purple Add New Link button on the home screen to add your first link

You will then be able to add a title, a URL and a thumbnail to your link:

You can upload your own image or choose one from Linktree’s icon library:

And that’s it! Repeat the process until you’ve added all of your links.

As you add links, you will see a preview of your link tree on the right side of the dashboard:

Step 3: Organize your links

Click on the purple lightning icon to add special links or headers. Headers will help you organize your links by theme or purpose.

At any point, you can move your links and headers around by clicking on the three vertical dots icon and dragging the element to its new placement.

Step 4: Customize the appearance of your link tree

With all the links in place, it’s time to make your link tree truly yours.

Start by heading to the Appearance tab in the top menu.

Here, you can add an image and short description to your link tree page. You can also change your link tree’s theme. Several free options are available. Pro users can create their own custom themes.

Step 5: Add your link tree to your Instagram bio

You’re all set. Now that you have your custom link tree ready to go, it’s time to add it to your Instagram bio. Simply copy the URL from the top right corner of the dashboard:

Then, head to your Instagram account, click Edit Profile and add the URL to the Website section.

And that’s it! The link will show up in your Instagram bio.

How to create your own Instagram link tree

If you’re looking for more customization options or need access to detailed analytics, you can also build your own link tree. The process will come down to building a simple landing page housing all the links you want to share with your followers.

Step 1: Create a landing page

Create a new page using your content management system — WordPress or your blogging platform. You can also use a dedicated landing page builder like Unbounce.

Remember that you will be adding your link tree’s URL to your Instagram bio, so keep it short and sweet. Consider using your Instagram username, or words such as “hello,” “about” or “learn more.”

Step 2: Design your page

When designing your page, keep in mind that your followers will be accessing it on mobile. Keep it simple and focus on making the links stand out as much as possible.

Use a design tool like Canva to create attractive, on-brand buttons for your links. To make sure they are correctly displayed on all phone screens, keep them small. 500×100 pixels will work great:

To make the page more engaging, add a photo and a short welcome message.

Step 3: Add links with UTM parameters

Once you arrange your buttons on your landing page, it’s time to add the links.

For easy performance tracking, add UTM parameters to your links. This will help you access click-through information from your Google Analytics account.

Google’s free Campaign URL Builder is a great tool for building UTM links.

For more information, check out our guide to using UTM parameters with social media.

Step 4: Update your Instagram bio

Once you’re done creating your new page, go back to your Instagram account and add the URL to the Website section of your profile.

Bonus: Check out these 11 winning Instagram bios from top brands. Learn what makes them great and how you can apply the tactics to your own write up and boost engagement.

Get the free guide right now!

That’s it!

3 examples of Instagram link trees

If you’re having trouble settling on a design for your link tree, check out these examples for inspiration.

1. littleblackkatcreative

Link in bio: www.littleblackkat.com/instagram

Instagram link tree:

Why it’s good:

  • The page is well-designed. Fonts and colors reflect the brand identity.
  • It shows a real, smiling photo of the business owner and the brand name at the top.
  • It includes links to important pages like homepage, blog, pricing, services, etc.

2. sarahanndesign

Link in bio: sarahanndesign.co/hello

Instagram link tree:

Why it’s good:

  • The page is divided into sections, making it easy to navigate.
  • Each section includes an image, headline, a short description and a call to action button, creating an intuitive experience for visitors.
  • It features a brief introduction of the website owner, helping build trust with first-time visitors.

3. hibluchic

Link in bio: www.bluchic.com/IG

Instagram link tree:

Why it’s good:

  • It includes a real photo of the business owners at the top, helping build trust with the audience.
  • It features many links without seeming overwhelming (clean design!).
  • It even includes a blog section with featured images.

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How It Works + How to Create One [10 Steps]

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories.

One solution to this is creating and adding a Linktree to your Instagram. Discover how it can help you share multiple high-quality links.

Plus, discover high-quality examples from brands already using the tool.

  • What is Linktree on Instagram?
  • Should you use Linktree for marketing on Instagram?
  • How to Create a Linktree for Instagram
  • How to Add Linktree to Instagram
  • Instagram Linktree Tips
  • Instagram Linktree Examples

What is Linktree on Instagram?

A Linktree is a link in your Instagram bio that leads to a landing page containing multiple links to content relevant to your business, like your website, a video, or even an affiliate discount link.

If you’re active on Instagram, you might have seen the phrase "link in bio."

This means that someone is directing users to visit their Instagram profile page and click the URL located in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page.

You may be wondering why using this tool can make a difference on Instagram, and we’ll discuss this below.

Should you use Linktree for marketing on Instagram?

Linktree allows you to maximize your sharing potential on Instagram. In previous years, brands and creators had to prioritize one link and include that in their bio. Usually, it was a website.

Naturally, as the platform evolved, so did the need for more external linking opportunities.

Users want to link not only to their website, but perhaps to other social channels, recent campaigns, new product launches, or partners.

Although Instagram now offers linking opportunities in Instagram Stories, live streams, and the Shop tab, there are still no in-feed options. As such, users must rely on apps like Linktree to consolidate their most important links into one, easy-to-view landing page.

Otherwise, you’ll likely be constantly updating your bio and having to decide which link takes priority.

In addition, Linktree offers analytics, which you can use to see which links are generating the most clicks.

Did we also mention that it’s free? While the premium version offers additional features, such as custom landing pages, scheduled links, animation, and more, the free version is all you need to get started.

If driving traffic externally is not a top priority, Linktree likely isn’t for you, as it does require upkeep to ensure you don’t share so many links that users get overwhelmed by their choices.

If you want to leverage the tool in your Instagram strategy, let’s review how to create one in the next section.

How to Create a Linktree for Instagram

1. Navigate to linktr.ee/ to create your free account.

2. Follow the on-screen prompts to describe your account’s category.

3. Select your preferred business plan.

4. After selecting your plan, explore your dashboard and add new links.

5. To begin adding links to your Linktree, you have two options:

  • Select Add New Link and a card (as shown in the image below) will appear where you fill in the relevant title and URL.

  • Or, you can click on Explore Link to view various link options based on the content, such as music or video links.

Regardless of the method you choose, your completed link should look similar to the image below.

6. Once you’ve added all of your links, the icons at the bottom of the tiles allow you to make card-specific edits.

If you have a free account, you can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked.

With a paid account, you can take all of the free actions, in addition to highlighting specific links as priority links, scheduling when certain links go live, and accessing more in-depth analytics.

7. Add all the relevant links you’re hoping to include in your Linktree.

Once you've added all your links, you can begin customizations.

Note: The creation tool shows live previews so you can see your final product.

8. Select the

Appearance tab on your screen’s top left-hand corner.

9. In the profile window, insert relevant information to the links you’re offering, including profile title, a brief bio, and a business-relevant image.

10. In the

Themes tab, select a Linktree theme that matches your preferences. The image below is an example of a customized Linktree.

If you have a paid account, you can design your own theme, and edit background colors, button shapes, and fonts.

Under the settings tab on the top left header, you can further edit your Linktree and add support banners, ecommerce integrations, and social media icons to link to your other social profiles.

With a paid account, you can do everything previously mentioned in addition to adding mailing list integrations for email or SMS.

Once you’re satisfied with your Linktree and how it looks it's time to put the link in your Instagram profile.

How to Add Linktree to Instagram

1. Within Linktree, find the

Share button.

2. Select the

Add Linktree to your socials button in the Share dropdown menu.

3. Click

Instagram.

4. From here, you have two options: 1) Copy the Linktree URL and add it yourself on Instagram by clicking "Edit Profile," and paste the link into the Website field in your Instagram profile.

Or 2) Clicking "Go to my Instagram" to be taken straight there.

Now that you know how to create your Linktree and add it to your Instagram profile, let’s go over some examples from brands that already use Linktree on Instagram to meet their business needs.

Instagram Linktree Tips

  • Choose relevant names for your links: You want to use a Linktree to easily send your customers to different sites, so ensuring you name each link in a way that clearly says what it’s linking to increases effectiveness.
  • Choose your title wisely: Write clear and concise descriptions that will entice your audience to click.
  • Only include the most relevant links: While it may be tempting to have as many links as possible, it’s best to only place the most relevant links in your Linktree, so users aren’t overwhelmed with options. For example, if you’re running a new campaign, consider only linking to that one and removing links from older campaigns.
  • Use branded tools: if you have a Linktree paid account, use the custom branded tools that will help your users content your Linktree to your brand assets that they already know and recognize, like custom icons and color schemes.
  • Continuously monitor your Linktree: Continuously monitor your Linktree to ensure it’s up to date with your current business offerings. This means removing irrelevant links that will distract from what you’re hoping to center and monitoring analytics to see if you need to make any changes to your Linktree strategy.

Instagram Linktree Examples

1. Black Owned Everything

Black Owned Everything is an online marketplace that champions Black-owned businesses and the products and services they sell.

Image Source

It uses a Linktree on its Instagram profile to call attention to its different offerings, as shown in the image below.

Why We Like This:

Black Owned Everything’s Linktree is successful because it includes links that are clearly labeled for users to understand and find what they are looking for, and there are also very few links.

As a result, viewers likely aren’t experiencing decision paralysis and can quickly find what they are looking for.

2. Patsy’s

Patsy’s is a dessert business based out of Brooklyn, NY that sells Caribbean rum cakes made from scratch. They use a Linktree to help profile browsers order their cakes and view recent collaborations.

Image Source

Why We Like This:

Patsy’s uses Linktree as a unique way to call user attention to a holiday ordering guide that walks users through the process of placing an order.

While it could simply share this information in an Instagram post, users may not want to read a lengthy caption. Instead, Patsy’s can direct users to the link in its bio to quickly navigate to the ordering landing page.

3. Sean Garrette

Sean Garrette is an esthetician and content creator who uses Instagram to share helpful content with their audience.

They also have a branded Linktree in their bio where they share links to recent collaborations and partnership discount links.

Image Source

Why We Like This:

You can always post about the partnerships you have on Instagram, but if they’re long-standing, people might forget they exist.

You can place affiliate links in your Linktree to remind users that your partnerships are still running and, if you successfully drive users to your Linktree, all of your traffic will come across these links.

4. Golde

Golde is a business that sells superfood and wellness products. It uses Instagram to provide educational content and product photos and has a branded Linktree in its Instagram bio.

Image Source

Why We Like This:

While Golde does have more links in its Linktree, users aren’t overwhelmed by choices because each link clearly states where it leads, and the emojis provide additional context. If you have multiple links that you want to share with your users without overwhelming them, use Golde’s Linktree as inspiration.

5. TikTok

TikTok uses Instagram to call attention to trends, updates, and high-performing videos on its app. In addition, it has a branded Linktree in bio, pictured below.

Image Source

Why We Like This:

TikTok’s Linktree is a great inspiration because it drives users to critical actions related to the app: downloading the app, understanding trending moments and sounds, and contacting customer support.

It also contains branded links in the footer of the Linktree that users can navigate to and easily understand where clicking will land them.

Should you choose to use Linktree, you’ll be able to share multiple high-impact links with your audience all at once, giving them more ways to interact with your business and become engaged in what you have to offer.

Editor's Note: This post was originally published in Dec. 2021 and has been updated for comprehensiveness.

Topics: Instagram Marketing

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👉 How to make a link tree for Instagram

August 15, 2021 | 0 Comments

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If you have come this far to find a way to create an Instagram link tree You probably already know that the social network has a very appropriate policy when it comes to share links . The social platform does not allow you to add links to news posts as well as Swipe Up links in Instagram Stories, but they are only available for accounts with a large number of followers. The biography section is the only place where all Instagram users can add the link .

Link trees allow you to take full advantage of connectivity. When you create a link tree for Instagram, a link is converted that allows you to place bios where they are. nine0009 more links . So using one link, you can send users to different places like your web pages, registration forms, websites where you have discount codes and so on. There are many possibilities.

How to create an Instagram link tree

Un instagram link tree is a landing page that is simple and accessible from the Instagram bio and that includes multiple links. They, as we have already mentioned, can lead to a website, store, blog or any other place you want. nine0003

Since the vast majority of users access Instagram's link trees from their mobile phones, link tree landing pages should be easy to navigate. Most of them have buttons in bold. In this sense, you have several different options, namely:

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How to make an Instagram link tree with Linktr.ee

One of the easiest and fastest ways to learn how to create an instagram link tree resorts to the service linktr.ee , for which you need to follow a series of simple steps that we are going to give you below:

  1. First you should go to linktr.ee/registration to create a free account and thus supplement your information. Once registration is complete, you will need to check your inbox and follow the instructions in the email you will receive at the provided email address to verify your account and start using it. Account creation free .
  2. Next you will need to add links . After verifying your Instagram account, you will have the option to access your control panel . Once you are in it, you will need to click on Add New Link (Add New Link) on the main screen of the same.
  3. After you have clicked Add New Link there will be a point where you can specify a title such as the target URL and link thumbnail . To place the latter, you will need to go to section Add Sketch . To do this, you can either upload your own image or choose one from the library that is displayed on Linktree, with various icons to choose from.
  4. You will then have to repeat this process continuously until you have added all the links you are considering. As links are added, you will be able to see how on the Linktr.ee page itself you will find link tree preview so you can see what the end result will be.
  5. The next step is to organize your links . To do this, you will only need to click on the white lightning icon on a lilac background for to add special links or headings , which will help you organize links by topic. In any case, you can organize them too moving links and headings by clicking on the icon of the three vertical dots that appear in each of the selected options and dragging them to the place where you want to place them. nine0016
  6. The next step is to customize the appearance of the link tree . Once you've posted them all, it's time to contribute, and to do so you must go to the Appearance (Appearance) tab that you'll find at the top of the menu. From here you can add an image and a brief description of your link tree page. In the same way, you can change the theme between the various free options available or access its personalized themes in the case of professional users. nine0016
  7. The last thing you should do is add a link tree to your Instagram BIO . To do this, you will only need to copy the link that Linktr.ee will provide you and then go to your Instagram account where you will go to Edit Profile y add the URL in the section of his website.

How to create your own Instagram link tree

If you want more customization options, you can also create your own link tree , although to do this you will need to create a landing page where you will find all the links you want to share with your subscribers. In this case, you must do the following:

  1. First of all, you must create the landing page . To do this, you can resort to a CMS like WordPress or a blogging platform. You can also use a landing page builder like Unbounce . Regardless of which one you use, you'll need to use your Instagram BIO URL, so it's a good idea to always be short and concise. nine0016
  2. Once you've decided on a platform, you'll need to create your page. Keep in mind that the vast majority of your followers will be coming from their smartphones. So you should look for a simple design where the links are the protagonists and the ones that stand out. To create link branding buttons, you can use design tools like Canva.
  3. One more step - add links with UTM 9 parameters0010 . Once you've arranged the buttons on your landing page, it's time to add links . To make it easier to monitor it and know its performance, you need to add UTM Options . In this way, you will be able to access click information through your Google Analytics account. The service for this is Campaign URL Builder which is free.
  4. Once this is done, all you have to do is go to Edit Profile on Instagram and add the URL to the link tree in your bio. Thus, they will be available to anyone who is interested in consulting about the various options that you can offer them through them.

How to create and use an Instagram Linktree to showcase multiple links

Most of us are currently active on various social networks. There is Facebook, Instagram and LinkedIn, just to name a few. If you're a creator who works across multiple platforms, choosing the right profile to share with your Instagram audience is no easy task. But did you know that all these links can be combined into one? Today we will look at a service called Linktree that allows us to do this. nine0003

Why you need Linktree for Instagram

If you don't have more than 10k followers on Instagram, the only way to add a clickable link to your content is to add it to your bio. Another catch is that you can only share one link on your profile. You can easily solve this problem by creating a custom page in Linktree. It also allows you to add YouTube, Soundcloud, and other services. Now you share your Linktree link on Instagram and fans can discover all the content you create across all platforms. So, without further ado, let's see how it's done. nine0003

How to create a Linktree account

You can easily create a Linktree account using your email address or using the Google Quick Sign In option.

  1. Open the Linktree website and click on the sign up option in the top right corner.

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Note: the Instagram quick login option is no longer working, so do not click on it. nine0003

2. Now add all the details such as your email address, username and password. Then click "Register".

3. You will be redirected to an additional page. Give yourself a profile name and click on the profile types you want to link to. You may need to test with authentication, then click the "Save Details" button at the bottom.

4. On the next page, select plan options. In our case, we will use a paid plan. Click "Continue with Free" to complete the setup. nine0003

5. You will need to verify your account before you can use Linktree. Just go to your inbox and click "Verify Email Address". On the next page, click Continue. That's all. You have now successfully created a Linktree account and are automatically redirected to your dashboard.

How to create an Instagram Link Tree

It is a common misconception that you can create an Instagram Linktree page initially. This is not true. You can only add and edit links using the Linktree Dashboard. Let's see how it's done. nine0003

  1. Go to the Linktree Dashboard (homepage) and click the Add New Link button to get started.

2. You will get a new URL tab as soon as you click the new link button. You have two options; the first is the title, the second is the URL. The title is the name that will be displayed on the Linktree page, and the URL is the website associated with it. In my case, I added a link to my YouTube channel and the name is YouTube Vaibhav. nine0003

Follow the same process to add more links. Just click "Add New Link" and enter a title and URL.

To put things into perspective, check out the preview of the Linktree page on the right side of the toolbar. It keeps updating as soon as you make any changes.

3. Getting to the point, how do you share a Linktree link? You can copy the link or download the QR code. We are going to use the first option. To do this, click the "Share" button in the upper right corner. Now click Copy my Linktree URL. nine0003

4. Open your Instagram profile and click the Edit Profile button at the top.

5. Now scroll down to the "Website" option, paste the link tree URL and click "Submit" at the bottom of the page. Voila, you have successfully created a Linktree and linked it to Instagram.

If you want to edit, add or remove any URLs, you can easily do so from your Linktree profile.

Linktree Free and paid subscription

Linktree subscription options are simple. There are only two of them - paid and free. The pro version costs $6 per month and adds a lot of features.

The free version is already rich in features, so I recommend trying it out for a few weeks before upgrading. On the other hand, if you want features like link scheduling (the time when links become active or expire) and daily analytics, the professional version is what you need. nine0003

URL LimitQR CodeSchedulingCSV File WatermarkPriceFreeNoYesNoNoYesFreePaidNoYes YesYesOptions $6 per month

Final Word: Use Linktree with Instagram

Linktree is easy to set up. Also, it is best to present your work in an Instagram bio. One link to showcase all your content across multiple platforms.

Learn more