How to attract a target audience on instagram
A Guide to Finding your Instagram Target Audience
Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy.
Unless you know what intrigues and motivates your followers, you’ll have a hard time producing the right content to engage them. And unless you know when they are active, you won’t have much success reaching them at the right time.
So it’s important that you learn how to find your target audience on Instagram and discover the best Instagram targeting tactics to reach them. This post is going to help you do exactly that.
Finding and researching your Instagram target audienceLet’s start with a few key methods to define your Instagram target audience. Additionally, you’ll also discover some audience research tips so you can learn how to target an audience on Instagram.
Resources for audience insights
In addition to the best practices below, explore these resource for more ways to pinpoint your audience:
- Social media demographics to inform your brand’s strategy
- How to use social media personas to boost brand engagement
- How to define and reach your target audience on social media
You don’t necessarily have to reinvent the wheel. If your business already has defined buyer personas, it will often make sense to reuse the same information to define your Instagram target audience.
Have a clear idea of what the typical customer looks like for your business. Ask yourself what your product is and what it does. Who is your product designed for? And what is your audience looking for?
A product like Evernote, for instance, makes it easier for people to take notes and organize important information.
So their target audience would typically be: a) busy professionals b) looking for solutions to organize their information and tasks c) and increase their productivity.
2. Collect competitive insightManage your audience with Sprout Social
Sprout’s profile views allow you to review conversation history and add internal notes and contact details to individual profiles.
Highlight brand advocates and stay on top of customer care with detailed information your entire team can access.
Test out how Sprout can help you connect to your target audience with a free trial.
You can learn a lot about your target audience by looking into your competitors’ Instagram audience. See what kind of followers they have and what kind of posts they are publishing. This can give you some idea of what your Instagram target audience should look like. You can figure out if there are gaps or missing audience segments you’ve left out as you’ve started putting together a picture of your own audience.
While the Phlanx Influencer Auditor tool is meant for influencer research, it’s also a great tool for analyzing your competitors. Just enter their social media handle and the tool will generate a comprehensive audit report of their account.
You can discover important audience insights such as their follower locations, demographics and brand mentions.
3. Use existing demographics dataThe existing demographic insights you can get from your Instagram analytics can tell you a lot about your Instagram target audience.
Under “Insights”, go to “Audience”. Here, you can see some vital statistics about your existing followers including their age range, gender and location.
Combine this data with your buyer personas and the information you collected from competitor research. This should help you paint a clear picture of what your Instagram target audience looks like.
4. Conduct social listening to understand relevant conversationsAudience research is one of the key steps to understand your audience and execute effective Instagram targeting.
One of the best ways to understand your Instagram target audience is through social listening. Unless you know what your audience is talking about and what they are interested in, you’ll have a hard time understanding how to engage them.
Use social media listening tools from Sprout Social to pinpoint conversations in your industry and around certain topics. This can give you a better idea of what your target audience is talking about, how they feel about a certain topic and who is driving those conversations.
With this, you can identify trending conversations you can participate in and influential thought leaders to help you amplify your brand message.
5. Make the most of Instagram pollsIf you’re going to research your audience, why not ask them directly?
Make the most of Instagram Stories polls to ask relevant questions that will help you understand your audience better and improve your Instagram targeting.
You could ask them what type of content they prefer and what they expect from you. Or you could create polls to narrow down on the specifics of their likes and dislikes, their interests and hobbies, their shopping behavior, etc.
Reaching and engaging your Instagram target audienceIt’s not enough to find your Instagram target audience if you don’t know what to do with the information.
Once you have a clear idea of who your target audience is and what they want, you can use the insights for effective Instagram targeting.
Here are a few tips to help you reach and engage your audience on Instagram:
The right hashtags can get you in front of the right audience.
Your target audience should have interests relevant to your brand and/or industry. This also means that they would use or follow hashtags relevant to the industry.
It’s your job to make sure that you use those hashtags so that the right people can discover your content.
This is exactly where you can make the most of Sprout’s social media monitoring tools. The Trends Report helps you discover the top hashtags that people are mentioning with your profiles, so you can narrow down on the most relevant and popular hashtags to use in your posts for better visibility.
You can also look for the top hashtags in your industry using tools like RiteTag.
Besides your regular Instagram feed posts, don’t forget to tag your Stories with the right hashtags.
2.
Use location taggingFor location-based Instagram targeting, you can make the most of the platform’s location tagging feature. As location-tagged posts and Stories show up in relevant searches, this feature can significantly enhance your post visibility with the right audience.
In other words, people interested in content or events captured at those locations will be able to see your posts in their search results. Since the content is relevant to them, there’s a good chance they will take the time to view it and even engage with it.
See how the official Spurs Instagram account tagged one of their posts at the AT&T Center.
3. Connect with the right influencersView this post on Instagram
A post shared by San Antonio Spurs (@spurs)
Influencers have authority in specific niches as a direct result of their passion and expertise.
They have amassed hundreds of thousands of followers whose interests align with their niche.
So partnering with the right influencers can be highly effective for reaching your Instagram target audience. This would involve a partnership with influencers that your target audience follows and looks up to.
There are a few ways to find relevant Instagram influencers for your brand.
- Through a hashtag search – Conduct a hashtag search using industry- or brand-specific hashtags. Look for influencer content among the “Top Posts” in your search results. This should help you narrow down on influencers who create highly relevant content in your niche.For example, let’s say you are a home décor brand and you want to reach people who are interested in DIY home décor. Conduct a search for the hashtag #diyhomedecor and go through the top posts in your search results.
For this example, let’s take a closer look at the following post, which comes up among the top posts for this hashtag.
Now we’re going to check out the account that created the post. In this case, it’s the user @down_mulberry_lane. As you can see in the screenshot below, the user has 34.8k followers and her content is very relevant to home décor. Having both reach and relevance, she could make an excellent influencer for a brand in this area. - Using influencer discovery platforms – You can also use influencer discovery platforms like BuzzSumo and Influence.co to conduct your search. All you need to do is enter an industry-specific keyword and the platforms will display the most relevant influencers for those keywords.Additionally, you can also use the social media marketing analytics suite from Sprout to identify influencers who are leading relevant conversations in your niche.
Once you identify the right influencers for your brand, you can approach them with several types of partnership depending on your goals. You could:
- Have them review your product or service
- Get them to share your content with their followers
- Partner with them to run a giveaway contest
- Have them take over your social media account for a set time period
- Get them to ingeniously position your brand or product
For example, Yes Style, a K-beauty retailer partnered with a beauty influencer @sophsmakeupp to promote their products.
The influencer created a short tutorial video akin to the usual content that she regularly produces. In the video, she used products that people can buy on Yes Style and included a short review of each product in the caption.
View this post on Instagram
A post shared by Sophia🦋 (@sophsmakeupp)
This is an excellent example of partnering with the right influencers to reach your Instagram target audience.
4. Participate in relevant and trending conversationsParticipating in the right conversations can help you get noticed by the right people.
Use social listening tools from Sprout to discover trending conversations in your industry and about your brand. This will help you understand some of the most active conversations that you can either participate on through existing active posts, or start new posts that have a high chance of sparking engagement.
You can also use these tools to track brand sentiment and understand how people feel about your brand and your competitors. This will give you some insight on how to differentiate your business and engage your target audience more effectively.
5. Get inspiration from analytics dataFurther, you can collect performance insights from your published content to see what your audience likes.
Find out what types of content get the most engagement so you can understand what resonates with the audience. Use this information to strengthen your Instagram marketing strategy and develop more engaging content.
Sprout’s social performance reporting tools are perfect for collecting these insights. In the below example, the message tagging feature was used to group different campaigns and hashtags, allowing a more granular look at what posts are getting seen more frequently.
Start engaging on InstagramHaving a better understanding of who your Instagram target audience is and what they like will empower you to strengthen your engagement strategy.
Use the tips given above to find, research and engage your audience on Instagram. If you’re ready to take your strategy to the next level, get a 30-day free trial of Sprout Social to test out our tools for yourself.
How to Find and Reach Instagram Target Audience
The right audience in your Instagram account is a key to success. No matter whether you develop your business or personal brand on Instagram, it’s vital to attract target followers. If they show a genuine interest in your products, services and engage with your content, this will be beneficial to sales, loyalty, or your personal growth.
To find YOUR people among a billion Instagram users is quite a challenging task. However, it will become much easier after the tips we provide in this article. We have compiled a guide on how to identify and attract a target Instagram audience to your Instagram account. For example, you’ll learn how to get a list of influencers your audience is following in two clicks.
Read on and put our advice into practice to reach the highest results!
What is the target audience for Instagram
The target audience for Instagram is defined as a specific group of people your content and campaigns are aimed at.
It’s totally okay to create content for one specific audience in one niche to attract more customers. As far as reaching different target audiences in different campaigns.
Trying to attract all possible people can make your account messy and unappealing.
Why is it important to find your target audience on Instagram
Our clients usually want to collaborate with influencers. The question we start with – who is your target audience for this campaign. Who should see your ad message?
74% of clients can’t describe their current followers’ interests and why they follow clients’ brand accounts. And this is the common mistake with the target audience – try to reach customers before figuring out who we want to reach.
And do we really want to find more followers like that audience we have now.
So, we have got together the main answers to your ‘why’ and ‘what for’ below:
- Your brand can’t be everything for everyone.
If you aim at a too wide audience, your marketing efforts will resemble shootings into the void. To generate sales, it’s vital to identify your market share and make everything possible to draw exactly its attention to your products/services. - In 2022, clients appreciate a personal touch.
They want brands to speak the same language with them and raise the topics that are equally important to both. If you haven’t identified your target audience, your brand will talk about everything and nothing. Your communication will be depersonalized, and it won’t resonate with potential clients. - When you manage to find your audience, you won’t feel frustrated.
People will engage with your content and you will see that your efforts are not in vain.
Those who are really interested in your brand will not miss your news and releases and will be always there for you. - Target clients are the best brand ambassadors if you meet their expectations, of course.
They will spread the word about your amazing products/services on social media and beyond, thus, attracting more people. It’s most likely that your target client has friends, relatives, neighbours who can be potentially interested in your offer. If yes, some kind of chain reaction will start, and your client base will expand. - Great strategies are built on insights – hidden truth in people’s heads that help brands create sought-after stuff to solve their customers’ problems.
If you take into account the insights of many different people, you will be perplexed. It’s impossible to please everyone. However, it’s possible to please your target audience if you know what these people really strive for. Create unique value for specific people, and your brand will thrive.
The target audience is your buyers, ambassadors, and also a mine of information. If you know your audience well, it means you also know how these people choose products/services, what they are ready to pay for, what communication will resonate with them. In a word, the knowledge of your target audience will give you loads of advantages for your business.
So, we need to do it in two big steps:
- Identify Instagram target audience for your blog
- Reach this people
6 ways to find Instagram target audience for your account on Instagram
We have just broken down WHY it makes sense to identify the target audience. It’s high time we understood HOW to identify it. Take a look at 6 methods that will help you handle this task!
1. Make a portrait of your target customer
The first and very important thing is to understand who is your ideal follower and your ideal client. It won’t be enough just to think of him, hide your findings in a dusty box, and forget.
Based on data and research, you need to create a buyer persona.
A buyer persona is a DETAILED description of the representative of your target audience. It won’t be a real client but a fictional character who you want to attract to your Instagram blog.
While making a portrait of your ideal client/creating a buyer persona, you need to go deep into detail. What characteristics should be included?
- Demographics (age, gender, location, family status)
- The ordinary day (wake up time, everyday activities, transport)
- Education, job, solvency, spending power, and patterns
- Interests, hobbies, challenges, social media preferences
- Values, beliefs, self-identification
As a result, you will get a CV of an ideal follower of your blog. Let me remind you one more that you have just created a fictional person with the characteristics of your best potential customer. Such a portrait will help you understand the triggers that will hook such people and attract them to your Instagram blog.
Knowing who your client is, it will be much easier to find topics for your blog, choose a tone of voice and ideas for content.
2. Take a closer look at active followers in your account
To understand where to go, you should first analyze where you are now.
In our case, observe those people you have already attracted to your account. Check the profiles of the most active followers who regularly like and comment on your posts. Pay attention to what places they visit, what influencers they follow, how they communicate, and what topics are always eager to discuss. Handling this task, you will see whether your buyer persona (from the first point) is the same as your current followers, or not. If yes, you are moving in the right direction. If not, your future content should be aimed at matching the needs of your current followers as well as at attracting new people you have defined as ideal for your blog.
3. Find out the interests of your followers
Based on the previous point, we can formulate another one.
It’s necessary to know what your followers are interested in to better understand them.
You can do it manually, but it will take a long time, especially if you have a large following. Also, you can use the trendHERO tool that will show you the interests of your followers in a matter of seconds. You will get a graph where you will see what percentage of the audience is interested in specific topics: technology, art, education, etc. With this data, you will be able to create that type of content that will resonate with your audience and attract more people with similar interests.
One more helpful feature to find the target audience on Instagram is Top similar accounts.
You can get this report for your brand, competitors or influencers. And trendHERO will show you who this account’s followers are subscribed for. It’s a totally game-changing tool, because you see not only interests but real accounts and influencers. So you can make a more clear vision of what the audience loves.
4. Check Instagram Insights
Instagram Insights can tell you a lot about your current audience. Open your Instagram account → go to Insights → choose Your Audience. You will get access to the statistics about your followers: age, gender, location, the most active time per hours and days. This is not deep analytics but just a rapid glance into the audience following your account. When paired with creating buyer personas and analyzing the accounts of your followers, Instagram Insights is one more thing to get a better understanding of your target audience.
For example, you totally need to know what is the worst time to post for your audience.
5. Pay attention to your competitor’s audience
It’s most likely that your competitor’s audience is your audience as well. Look through what kind of people follow your competitors and analyze their accounts the way you have done with your followers. This check-up can give you some fresh ideas regarding the target audience.
For example, you can discover some segments you haven’t considered as your people. However, if you have found them among your competitor’s followers, this is a reason to think again of who you want to see among yours.
6. Check hashtags and look through communities
Both hashtags and communities can provide you insights into people’s interest in this or that topic. With a portrait of your ideal follower in mind, you can easily understand what communities he can be in and what hashtags he includes in the captions. Make a list of hashtags that your target people may use and search for their accounts on Instagram. Do the same with communities. Check the most active members in several communities and rate whether they resemble your ideal followers or not.
The main idea behind all these methods of identifying your target audience is to have a clear idea of what message you want them to hear. If you know well what your blog is about and what people you need to attract, it won’t be difficult to find them on the vast spaces of Instagram.
After all these steps you need to have clear and specific answers on this questions:
- Who am I creating content for?
- What do they love and how do they consume content?
- What accounts or platforms they used for?
How to attract and reach the target Instagram followers to your account
Now we know the answer to the question ‘Who is my target audience?”, right? The next stage is to clear up how to allure them to your Instagram account. We will shortly outline the main methods to attract target Instagram followers, and your task is to test them and choose the most effective ones.
It’s quite obvious that you can’t do without targeted advertising to attract a target audience. Being the official way of advertising, Instagram targeting is one of the most effective methods to attract people to your blog. If you have defined your audience accurately, targeted ads will help you bring them to your account.
Find influencers that share your values and cover the same topics as you do in your blog, and collaborate with them.
Choose micro or nano opinion leaders within your niche as their audience is usually more engaged than in the accounts of macro-influencers. We recommend using the trendHERO tool to search for suitable influencers. It will be much faster than a manual search on Instagram. In addition, you can also check any influencer in trendHERO to save yourself from working with fake bloggers who buy followers and forge stats.
3. Be active in the accounts of your target audience.Follow them, like, and comment on their posts. Sooner or later, they will pay attention to you and react in response. There is no 100% certainty about this. However, it might work if you have chosen the right accounts and communities.
Find 3-5 account in your niche with large ammount of comments and try to answer if there are any questions.
4. Create content for your target audience on Instagram
It’s typical advice after any instagram account audit – if you know who your audience is, give them the info they need. It could be lifehacks, tutorials, facts, news, etc. Be useful for this specific people.
5. Write engaging texts.At the stage of attracting a target audience, you are most likely to know what topics can resonate with them. Share your opinions and invite people to share theirs. Even though Instagram is more about visuals, texts matter!
And when we say engaging it does mean engaging. We need to get their reactions — comments, replies to DM, story and poll replies. Don’t forget that for Instagram algorithms saves are a good reaction too.
6. Come up with a lead magnet.If you have an expert blog and are going to sell some products or services later, offer your audience something for free first. Thus, you will demonstrate your knowledge of the topic as well as gently drag people into the sales funnel.
- You can have several accounts to aim at different target audiences.
Just to work with people on different stages of decision making. For example, a cosmetics brand can have their brand account with goods for those who wanna buy + make up academy to share beauty lifehacks for people who don’t know about their brand. - You can have several target audiences.
We’ve discussed it describing personas. - Every new campaign can have a different target audience, depending on its goal.
For example, a brand awareness campaign can be aimed at customers similar to current ones while we are looking for totally different people launching a new product campaign. - It’s not necessary to have the same target audiences for your brand and for your brand Instagram account.
Yes, we know about brand strategy consistency. But we also know about the main audiences and algorithms of different platforms.
For example, a coffee shop has a very serious account on Facebook with long posts about coffee and brewing, posts funny weird videos on Tik-tok, and creates reels about coffee lifestyle on Instagram. - The target audience is not a demographic.
For example, this query: “female, English speaker, 25-35 y.o., from Boston”. It’s not a target audience. It could be a housewife or professional cosplayer. In 2022 we need and can get a lot more information. We discussed it when describing interests.
Conclusion
Once you identify who your target audience is, you will be able to hone your Instagram strategy and make your account shine. Use the tips given above to find and reach your people and this task will never seem challenging anymore.
Use trendHERO to analyze you current audience, their interests, and get a list of top similar accounts:
Try our free tool
20 ways to quickly increase followers
The main marker of popularity on Instagram is the blogger's followers or live audience.
It is no coincidence that mega-popular bloggers are called millionaires - by the number of followers. How to get a lot of subscribers? You will find working ways to gain an audience on Instagram from scratch in this article.
And if you want an instant result, then there is always the opportunity to get live followers on Instagram. And here we will tell you how to start promotion:
1. How to get an audience on Instagram? Define her!
If you are going to seriously promote your Instagram, then first of all you need to determine the target audience. Analyze the topic of your page and think about who will be interested in it. Knowing your target audience will help you create relevant posts targeted at potentially interested subscribers. For business accounts, the definition of the target audience is necessary to find customers. So here are 3 steps to help you define your audience:
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Choose a theme for your Instagram page and mark it in the description.
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Think about what age, gender and lifestyle people would be interested in your blog topic.
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Create an average portrait of your potential subscriber.
When you know who you are talking to in your posts and who you are creating them for, it will be easier to gain an audience on Instagram.
Photo: Freepik.com/natanaelginting
2. Proper page design is an important success factor
A nice avatar is not the most important thing in profile design. SMM marketers advise starting with a username. Your nickname must match the theme of the page. It's great if you embed a keyword in it. The same key must be included in the login, which is displayed in the profile header. What else needs to be done to quickly gain an audience on Instagram?
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Choose a bright and high-quality photo for the avatar;
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Create an informative description in the profile header;
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Place important links there and check their clickability.
To make the information not seem too dry and official, add a few emojis on the topic.
Photo: Freepik.com/our-team
3. Follow the quality of content
Instagram is a visual social network, so focus on beautiful photos and videos. Ideally, they should be taken by you, and not copied from Google. But just beautiful photos are not enough to attract followers on Instagram. The picture should be supplemented with meaningful text in the best laws of syncretism.
When compiling a description, rely on data on the target audience to make the text relevant. Use all the features of Instagram: post stories, create carousels, upload gifs and shoot short videos. A variety of content will not let subscribers get bored on your page.
Photo: Freepik.com/user7920588
4. How to increase the audience on Instagram: Communication - Key to all
,, declare yourself to be noticed.
To do this, communicate with other bloggers in the comments, join discussions, actively like and reply to stories. In posts and stories, reach out to your potential followers. Always answer questions in comments and direct, ask for advice, subscribe to some profiles. This method of how to attract followers on Instagram always works, even for absolute beginners.
5. Do a competitor analysis
Once you have identified your thematic niche, find several similar successful blogs and analyze them by parameters:
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How many followers they have;
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What type of content is popular;
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How often posts are posted;
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How is the interaction with the audience.
This method will help you understand where to go next in order to guarantee a live audience on Instagram.
Photo: Freepik.
com/natanaelginting
6. Subscribe to similar blogs
to track popular blogs in your subject to get a landmark for interaction with the audience. Turn on notifications for new posts to be the first to be active. This is a great way to grab the attention of potential subscribers. The main thing - do not advertise yourself directly in the comments, no one likes this.
7. Mutual PR and SFS
If you already have a minimum number of subscribers, then offer mutual PR to bloggers on similar topics. The method is that you advertise another blogger in your blog, and he promotes you in his own. In this case, there is an exchange of audience and growth of subscribers.
You can also participate in SFS with popular bloggers. To do this, you need to follow the updates and comply with the conditions of the competition. SFS stands for "shout out for shout out" or "mention for mention". If your photo got into the SFS collage of a very popular blogger in your niche, then expect an influx of subscribers.
Photo: Freepik.com/freepik
8. Hechestegs are a great way to pick up a live audience on Instagram
Most often, information on the hashtags are looking for information. You have little chance of getting into the eyes of potential followers if you don't use relevant hashtags. You can add up to 30 hashtags to each post. It is best to write them in the comments, and not in the text field, so as not to focus on the fact that you are actively promoting your account.
You can see working hashtags from competitors, as well as search using special programs. It is also recommended to delete irrelevant hashtags a day after publication.
9. Don't forget about geolocation
Set the current location to attract residents of your city to your page. Among them are definitely representatives of your target audience. If you use your blog to promote products and services, then geolocation will help you find potential customers.
Research hashtags related to geolocation and use them too.
Photo: Freepik.com/user1558154
10. Create a content plan and follow it
The number of posts per day or a week indirectly affects the growth of subscribers on Instagram. If you do not publish content for a long time, then unsubscribes are inevitable. To keep the number of subscribers, you need to post regularly. And in order to increase the audience, you need to constantly give new content: upload stories, write texts and publish photos.
In order not to get confused about what's what, Internet marketing experts recommend making a content plan for a month. Include post ideas in it, write down what you need to say, what to show and what to share. This approach will not only help you to maintain regularity in publications, but also to analyze which posts reach the audience. And in the future - to gain a considerable number of subscribers for your account.
Photo: Freepik.
com/kathayut
11. Post at the right time
Prime time is a topical concept not only for television, but also for social networks. It denotes the time of maximum activity of the audience. For example, on weekdays it is 16-18 hours, on weekends - 12-18 hours. If you post posts within these time frames, then the likelihood that most subscribers will see them increases significantly.
User activity times may vary on your page. To determine your personal prime time, you can use special statistics analysis programs.
Photo: Freepik.com/natanaelginting
12. Advertising will help to quickly dial the audience on Instagram
despite all modern tricks, it is advertising that helps subscribers on Instagram. The method is not free, but it is the most effective. There are not too many ads on Instagram, which means that users are not tired of it yet. Create a quality promotional post targeted at potential subscribers and expect feedback.
13. Post on thematic profiles
There are thematic accounts on Instagram where different bloggers publish. This is a great way to attract the attention of users and even gain followers on Instagram. A hashtag search will help you find blogs like this in your niche. Subscribe to such a profile and submit your post for publication, remembering to use their unique hashtags. The main condition is that your profile should not be completely empty, otherwise you are unlikely to be published.
Photo: Freepik.com/natanaelginting
14. Subscribe, Lake, see Storis
Banal, but still working advice - use masslying, massfolloving and masslyuming. These methods are classified as gray promotion, since the essence of such activity is not in showing interest, but in anticipation of mutual likes and subscriptions from users.
The main thing in Internet marketing is not to violate the limit of the social network, otherwise you can get a temporary blocking of your account.
The limit of subscriptions per day is no more than 200, and likes - 500, but for absolute beginners, these numbers may be less.
Of all these methods, masslooking (viewing stories) is the most effective, as it is still less common. In addition, stories cannot be viewed by bots, and therefore such activity will not arouse suspicion from Instagram algorithms.
Photo: Freepik.com/natanaelginting
15. Lay storis and remove Live-Video
Storis-the best way to communicate with Instagram subscribers. Regular stories will help you gain an active audience on Instagram and keep users interested. Despite the fact that the site allows you to post up to 30 stories per day, it is recommended to limit yourself to three times less. Post stories 1-2 per hour, not in batches. Use hashtags in your stories to help promote them.
Live videos are a great way to diversify your content. "Live" videos are placed in the same line as the stories, but marked live.
They are always at the top of the list and are a great way to grab the attention of subscribers. Videos should be published during prime time, and before that, it is advisable to make an announcement in the form of a corresponding post. At the appointed time, go to the story, select live and start filming.
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16. Advertise your page on third-party sites
Mentioning your blog on forums, social networks and various sites will help you gain a large audience on Instagram. In your social networks, you can make a post with a QR code leading to your page. On any third-party resources, always leave a link to Instagram. Unite social networks, indicating relevant links to all profiles in social networks in the description.
17. Use additional services
Today, there are many applications and services for analyzing statistics and posting on Instagram. They will help make the content on this social network more professional and find an individual approach to the audience.
Good services:
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Picture.plus - story, text and video post editor;
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Instagrafica - templates for Instagram;
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Crello - creative design of posts;
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Instaredactor - editor of publications with the function of delayed posting;
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SMMplanner - content planner;
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Storiesgain is an advertising service in stories.
Photo: Freepik.com/upklyak
Built-in filters will no longer surprise users, so use photo editors with a huge range of functions to process photos. With their help, you can make a page in a thematic design that looks stylish and attractive.
18. Pin Stories
Pin posts to "Relevant" to structure blog information. This will make it easier for your subscribers to search for information on a particular topic.
"Relevant" posts on Instagram are placed under the profile header and instantly attract the attention of users who accidentally looked at your page.
19. Participate in marathons and flash mobs
Participation in public events will help you join the Instagram community. Write posts, share emotions, publish reviews in stories, remembering to use the appropriate hashtags. Be in trend, so you will not only increase your audience reach, but also find new friends.
Photo: Freepik.com/m- Teeraapat
20. Cheat is a win-win way to gain an audience on Instagram
If you need an instant result, then cheat will help. In this case, it is important to choose the right service. Give preference to those that promise to build a live audience on Instagram, rather than replenish the ranks of your followers with bots. Cheating speeds up account promotion, provided that you follow the rules:
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Use only one, but proven service;
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Order a realistic number of subscribers;
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Combine promotion with other promotion methods.
To make the promotion look natural, it is recommended to order not only subscribers, but also likes, comments and video views.
Photo: Freepik.com/Rwpixel-com
Conclusion
To gain a living audience on Instagram, you need:
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Find your style and define your target audience;
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Communicate with other users;
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Participate in various activities;
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Publish posts and stories daily;
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Use all available promotion methods.
Remember that water does not flow under a lying stone, but vigorous activity always bears fruit in the form of popularity and success.
The material is placed as advertising
How to attract the target audience on Instagram: an overview of effective methods Promote your account using other platforms
Attracting the target audience on Instagram is a paramount task when promoting through this social network.
However, do not believe those who promise simple and fast methods, as the quality of subscribers and their involvement will obviously not be up to par.
There are two global strategies: external and internal. The first is aimed at interacting with the audience through advertising, cooperation with other accounts, etc. The second requires high-quality account design and proper content.
In our article we will tell you what methods are used in these strategies and how they should be combined.
Correct selection of the target audience on Instagram
Followers play an important role in the successful promotion of an Instagram account. You can, of course, wind them up thoughtlessly, but if you want a truly interesting and developing account, you should first deal with your target audience.
Attracting your target audience means getting on a solid path to success. You will have to spend a certain amount of time working out the main criteria, but in the end, the return on your target audience will be maximum.
It's much easier to get your Page Ranking up knowing who you're working for, who's interested in your services, or who will be attracted to your posts. By directing your efforts to specific people in your target audience, you will achieve greater impact in your work.
However, it is not enough just to be able to choose the right format of communication with the audience, it is equally important to understand how to find exactly your client. Don't try to sell to everyone and everything, otherwise you don't really have customers. Here is a good example.
Imagine that you offer an English tutoring service. You can try to teach everyone and everyone from 0 to retirees. And why not try to somehow group your students according to certain criteria, drawing in your head what a group of students of a particular category looks like.
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Preschool and school children . This group will also have to be divided into subgroups, since the goals and methods in training will be different.
If you have to play with toddlers, sing songs and learn rhymes, then with school-age children you need to either work through problems with homework or work on a program to improve the educational level of successful students. In both cases, close contact with the parents is necessary. Moms who dream about how their child will talk to a foreigner abroad are a fertile audience in this case. Dads are also not averse to boasting to business partners over coffee that their child speaks fluent English.
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Business people, businessmen whose work in one way or another involves business trips abroad and communication with foreigners. They mostly need spoken English, which they most likely are not taught at school.
This category requires a business format of lessons with the selection of appropriate vocabulary and role-playing games in the language. You may even have to conduct online lessons, as very often such people do not have time to go to tutors.
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Everyone who is interested in learning a foreign language and who has free time for this . In part, this is the most fertile audience, because they do not study under duress, and, therefore, it is a pleasure to work with them.
Thus, having defined your target audience, you can start developing marketing moves that will allow you to succeed.
Those who are no longer new to business definitely have a certain image of the buyer to whom you offer your product or service. So why not use this knowledge to create a collective portrait of your target audience for Instagram.
If you have just joined the circle of entrepreneurs in the network, you need to find your ideal buyer or client. To begin with, you need to decide on the following questions:
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Why do customers need your product or service ? This is one of the most important parts because your potential customers are the ones who are looking for your product.
Let's say you have an ultra-modern toothbrush for sale that perfectly cleans teeth with braces. Accordingly, you need exactly clients with braces installed on their teeth. -
When will your product become necessary for a future customer ? Decide for yourself this, and then it will become easier for you to find exactly those buyers who need your product.
For example, our brush is a great product for people who wear braces, so we need a customer who has or installs braces so that he can demonstrate all the nuances of care to his patients.
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What circumstances will prompt you to buy your product? Of course, a person with perfect teeth would not think of buying a brush for cleaning braces. But as soon as someone gets them, the question arises how to take care of their teeth now, because simple brushes do not always cope. This will lead to the need to resolve the issue professionally.
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Where specifically to look for people who need exactly your products? Now we are talking about the location of your potential buyer.
If he does not live in your city, can you arrange delivery of your product to his region? -
While engaging with their target audience for Instagram, some begin to worry about how they will be able to choose the right client among all users . This approach is not entirely correct, because it can lead to bias and an erroneous vision of reality.
In the first place should be precisely the question of drawing up the image of your buyer, only then you can start choosing methods for finding it.
5 Rules for Finding Your Target Audience
To understand who your target audience is, you should pay attention to their profiles and how they behave in social networks.
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Location and hashtags
The easiest way is to research hashtags or keywords that fit your product category.
Girls whose pages have the tags #ourprincess1year old or #we5year old may be interested in posts on children's topics, they are usually subscribed to pages with children's goods and clothes.
Those who are passionate about sports have appropriate tags on their pages - #sports, #fitness classes, etc. Try searching for your customers on Instagram by hashtags and geolocation.
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Active user analysis
It is worth taking a closer look at the subscribers who actively participate in commenting on posts on your page, put likes. Take an interest in their profiles, find out their hobbies and hobbies, where they go, what photos and hashtags they have.
The greatest attention should be paid to their style of writing. What is it - official or not, whether subscribers use emoticons. Your task is to learn how to write posts with the same style, this will help show that you are on the same wavelength with them.
Getting to know your potential customers' subscriptions will help you get to know the brands and products they are interested in. After all, there may be users with the same tastes for whom you can arrange some kind of promotion.
Don't forget to in turn show interest in these users, like them and comment on posts, because this often leads to mutual interest, and these people may soon become your customers.
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Interests of the audience
It is quite logical if you start looking for your target audience in thematic publics. Users who may be interested in the children's clothing you sell should be looked for in communities with a children's theme.
Publics on sports topics and forums dedicated to PP are the habitat of athletes and those who lead a healthy lifestyle.
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Competitor analysis
Surprisingly, you can also look for your client among competitors' subscribers. A service like TrendHERO will help you see the accounts that are of interest to them.
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Polls in feed and stories
Surveys are a great way to find out the right information about a prospective buyer. You can ask questions directly on your page about what subscribers would be interested in seeing.
Ways to attract the target audience on Instagram
Promote your account using other platforms
Owners of a small company can be advised to place links to your Instagram page in other social networks: VKontakte communities, Facebook profile, YouTube video.
Next, you need to think about how to get users from other networks to become your followers on Instagram. <|p>
For example, you can attract them with a good discount, offer to deliver goods for free. A good option would be to publish a post with a contest and a mandatory win. Such things are a great motivation for users to become your customers and subscribers.
Promote with content
Take the time to develop engaging content and you will be surprised at the results. Useful and engaging content will serve as a great way to engage your target audience and save you advertising costs.
You need to be different from your competitors, so you need your own unique style.
It is worth considering a content plan with unique information, which then needs to be created and published regularly.
It doesn't matter if you find it difficult to master the various editors. You can always find a freelancer who can make a design for a low cost.
Make it a rule to publish only high-quality photos. You should not post posts with bad photos, old posts should be deleted and updated from time to time.
Your subscribers will obviously get bored if they see only one selling posts in the feed, so do not forget to publish information of an entertaining or informative nature as well.
Posts that contain information on the subject of your business, but do not carry a direct selling connotation, are always interesting. Creatives are a good thing, because they also work for you.
Using quotes is a simple but effective way. Find statements relevant to the topic of your business for publication and publish them, supplementing them with photographs.
Promote using giveaways (gives) and contests
At the moment, this method is the most common and favorite among network business owners. Almost every profile contains contest posts. It's very easy to make, but the payoff must be
Promote using user communication
Subscriber-created content can be great to use to connect with your target audience. If someone's profile has a post with your product, do not forget to comment on it, repost it, so you will get feedback about your product.
Don't be afraid to broadcast live about your themed events by using the Events feature. Ask your followers to tag friends in their favorite photos.
This way you will be able to expand your interested audience and even get into the "Interesting" section. Instagram also has a wonderful Weekend Hashtag weekly project for you.
Buy contextual and direct advertising
This method is bad only because it requires financial investments.
And the rest has only positive aspects.
Advertising on thematic sites, in publics, communities is the most effective way to attract your target audience on Instagram and new customers in the near future.
This is ideal for any account, especially a young one, if you do not have much time to promote your account in other inexpensive ways.
You will need advertising bloggers, as well as existing special services for automated promotion.
These services will allow you to select an advertising platform using advanced filters, in addition, they are guaranteed to be responsible for advertising placement. Otherwise, you can get your money back if your order was not completed properly.
If you are trying to avoid the exchange by going directly to a blogger, you cannot be sure that you will not fall into the hands of scammers, losing much more than you managed to save. Don't forget that targeted advertising on social networks also works to attract customers on Instagram.
