How do you set up business facebook page
How to Create a Facebook Business Page in 7 Simple Steps
If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore.
Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business.
The good news is, creating a Facebook account for a business is pretty simple, and you likely already have all the components you need to get started. Let’s dive in.
If you’d rather watch than read, watch this video to learn how to create an effective Facebook Business Page:
What is a Facebook Business Page?
How to create a Facebook Page for business
How to optimize your Facebook Business Page
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
A Facebook Page is a public Facebook account that can be used by brands, organizations, artists and public figures. Businesses use Pages to share contact information, post updates, share content, promote events and releases, and — perhaps most importantly — connect with their Facebook audiences.
Pages can be connected to Facebook ad accounts and Facebook Shops.
How to create a Facebook Page for businessBefore you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. Don’t worry—the information from your personal account will not be publicly visible on your business Page.
This is simply because every business Page is managed by one or more page administrators. The administrators are people with personal Facebook accounts. Your personal account works like the key to let you into your new business Page. If you have team members helping you with your Page, their personal accounts will also unlock their specific roles and capabilities.
So, if you’re not already logged into your personal account, log in now, then dive into the Page creation steps.
Step 1: Sign upGo to facebook.com/pages/create.
Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
Source: Facebook
For your page name, use your business name or the name people are likely to search for when trying to find your business.
For category, type a word or two that describes your business and Facebook will suggest some options. You can choose up to three of the suggestions.
Source: Facebook
Next, fill in the Description field. This is a short description that appears in search results. It should be just a couple of sentences (maximum 255 characters).
When you’re happy with your description, click Create Page.
Source: Facebook
Step 2.
Add picturesNext, you’ll upload a profile and cover images for your Facebook Page. It’s important to create a good visual first impression, so choose wisely here. Make sure the photos you choose align with your brand and are easily identifiable with your business.
You’ll upload your profile photo first. This image accompanies your business name in search results and when you interact with users. It also appears on the top left of your Facebook Page.
If you have a recognizable brand, using your logo is probably the safest way to go. If you’re a celebrity or public figure, a picture of your face will work like a charm. And if you’re a local business, try a well-shot image of your signature offering. The important thing is to help a potential follower or customer to recognize your page immediately.
As we explain in our post on the best image sizes for all social networks, your profile image should be 170 x 170 pixels. It will be cropped to a circle, so don’t put any critical details in the corners.
Once you’ve chosen a great photo, click Add Profile Picture.
Now it’s time to choose your Facebook cover image, the most prominent image on your Page.
This image should capture the essence of your business and convey your business or brand personality. Facebook recommends you choose an image that’s 1640 x 856 pixels.
Once you’ve selected an appropriate image, click Add Cover Photo.
Source: Facebook
After you upload the photos, you can use the buttons in the top right of the preview to toggle between desktop and mobile views. Use these to make sure you’re happy with how your images look in both displays. You can drag the images in the left column to adjust their positioning.
Source: Facebook
When you’re happy with your selections, click Save.
Ta-da! You have a Facebook Business Page, although it is extremely sparse.
Of course, while the skeleton of the Facebook Page for your business is now in place, you’ve still got a lot of work to do before you share it with your audience.
After you click Save, you’ll see a pop-up box asking if you want to connect your business to WhatsApp. This is optional, but it does allow you to add a WhatsApp button to your page, or send people to WhatsApp from Facebook ads.
Source: Facebook
If you want to connect your business to WhatsApp, click Send Code. Otherwise, close the window to continue without connecting WhatsApp. You’ll get one more pop-up box asking if you’re sure. Since we’re skipping this, for now, we’ll click Leave.
Step 4: Create your usernameYour username, also called your vanity URL, is how you tell people where to find you on Facebook.
Your username can be up to 50 characters long, but don’t use extra characters just because you can. You want it to be easy to type and easy to remember. Your business name or some obvious variation of it is a safe bet.
To create your username, click Create Username on the Page preview.
Enter the name you want to use. Facebook will let you know if it’s available. If you get a green checkmark, you’re good to go. Click Create Username.
Source: Facebook
You’ll get a confirmation pop-up. Just click Done.
Step 5: Add your business detailsWhile you might be tempted to leave the details for later, it’s important to fill out all of the fields in your Facebook Page’s About section right from the start.
As Facebook is often the very first place a customer goes to get information about you, having it all there is important. For example, if someone is looking for a business that’s open till 9, they want to confirm this information on your Page. If they can’t find it, they’ll surely keep looking until they find another place that’s more forthcoming.
Fortunately, Facebook makes this very easy to complete.
Simply scroll down on your Page view to the section called Set Your Page Up for Success and expand the item called Provide Info and Preferences.
Source: Facebook
Fill in the appropriate details here, starting with your website.
If your business is open to the public during specific hours, make sure to enter those here. This information appears in search results.
Don’t forget to complete the Add an action button section.
Facebook’s built-in call-to-action button makes it very easy to give the consumer what they’re looking for and it allows them to engage with your business in real time.
The right CTA button will encourage visitors to learn more about your business, shop, download your app, or book an appointment.
To add your CTA, click the blue box that says Add Button, then choose which kind of button you want.
Source: Facebook
If you don’t want to complete all of these steps now, you can always access them later.
In the Manage Page menu on the left, just scroll down to Edit Page Info.
Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Get the free guide right now!
If at any time you want to take your Facebook Business Page offline while you work on the details, you can choose to unpublish your page. From the Manage Page menu, click Settings, then General. Click Page Visibility and change the status to Page unpublished.
Source: Facebook
Follow the same steps to republish your page when you’re ready.
Step 6. Create your first postBefore you start inviting people to like the Facebook Page for your business, you should post some valuable content. You can create your own posts, or share relevant content from thought leaders in your industry.
For inspiration, check out our blog post on Facebook marketing.
You could also create a specific type of post, like an event or offer—just click one of the options in the Create box at the top of your page.
Source: Facebook
Make sure that whatever you post offers value for your visitors when they arrive at your Facebook Business Page, so they’ll be inclined to stick around.
Step 7. Invite an audienceYour Facebook Business Page now represents a robust online presence that will make potential customers and fans feel comfortable interacting with you.
Now you need to get some followers!
Start by inviting your existing Facebook friends to like your Page. To do so, just scroll down to the bottom of the Set Your Page up for Success box and expand the section called Introduce Your Page.
Source: Facebook
Click the blue Invite Friends button to bring up a list of your personal Facebook friends.
Select which friends you want to invite, then click Send Invites.
Use your other channels, like your website and Twitter, to promote your new page. Add “follow us” logos on your promotional materials and email signature. If you’re comfortable doing so, you can ask your customers to review you on Facebook, too.
To grow your audience quickly, check out our post on how to get more Facebook likes.
How to optimize your Facebook Business Page
Now that you know how to create a Facebook Page for business, it’s time to think about ways to optimize your Page. These strategies will help maximize engagement so you meet your Facebook (and social media) marketing goals.
Here’s a quick video overview of the steps you can take to optimize your Facebook Business Page. We’ll dig into these components in more detail below.
Add a pinned postIs there important information you want all visitors to your Page to see? A promotion you don’t want them to miss? A top-performing piece of content you want to show off? Put it in a pinned post.
A pinned post sits at the top of your Facebook Business Page, just under your cover image. It’s a great place to put an attention-grabbing item that will draw your visitors in and make them want to stick around.
Start by publishing a new post, or scrolling down your feed to find an existing post you want to pin to the top of your Page. Click the three dots on the top right of the post, then click Pin to Top of Page.
Source: Facebook
Once you’ve pinned the post, it will appear under the heading PINNED POST at the top of your page.
This is only for your internal view. To visitors, it will just show as the first item under Posts, with a blue thumbtack icon to indicate it’s pinned.
Source: Facebook
Make the most of templates and tabsTabs are the different sections of your Facebook Page, like the About section and Photos. You can customize which tabs you want to include and the order in which they appear in the left Manage Page menu.
If you’re not sure which tabs to include, check out Facebook’s various templates.
Source: Facebook
Each template has a set of buttons and tabs designed for particular types of business. For example, the Restaurants & Cafes template includes tabs for a menu, offers and reviews.
To access templates and tabs, click Settings in the Manage Page menu, then Templates and Tabs.
Like other PagesSince Facebook is, after all, a social network, it’s a good idea to use your Page to build a community for your business.
One way to build community is to connect with other Pages that are relevant to your business (but not competitors).
For example, if you run a shop in a popular shopping area or mall, you could connect with other shops in the same area. Think of this as an online version of your local business improvement association or chamber of commerce.
If you have a virtual business, you could connect with other businesses in your industry that could provide additional value for your followers without competing directly with your products.
To follow other businesses, navigate to their Facebook page, then click the more icon (three dots) under the page’s cover photo. Click Like as Your Page. If you have more than one Facebook Business Page, choose which one you want to use to like the other business, then click Submit.
Source: Facebook
Pages will receive a notification when you like them and may check out your Page or even give you a like in return.
Your business page gets a news feed separate from your personal profile, so you can interact with all the businesses you follow from your business profile. To see all the content from the Pages you’ve liked as your Page, just select your Page and click News Feed in the left menu. If you haven’t liked any Pages yet, Facebook will provide a list of suggestions to get you started.
Source: Facebook
Join Groups as your Page
Facebook Groups represent an organic opportunity to reach many people who are interested in a specific topic, but without paying for ads. Joining and posting to a relevant Group as your Facebook Page helps anyone who is curious about your post click through to your business page, rather than your personal profile. Here’s a quick tutorial that explains how to join as a Page (it can be tricky!)
Review your settingsYour Facebook Page settings allow you to get into some pretty fine detail about who can administer the Page, where your posts are visible, words banned from the Page, and so on. You can also see people and Pages who have liked your page, control your notifications, and so much more.
Think of the Settings tab as your behind-the-scenes console for every adjustable parameter available to you. Take a few minutes to go through each setting and make sure that it’s optimized for how you want to manage the Page and how you want your audience to interact with you.
To access your settings, just click Settings at the bottom of the Manage Page menu.
Source: Facebook
Check your settings regularly, as your preferences and requirements may change as your business—and social following—grows.
For even more control over who can administer your Page, and to control the roles filled by team members, contractors and agencies, consider setting up Facebook Business Manager.
Learn from Page InsightsThe more information you have about your audience, the more content you can create to satisfy their needs.
Facebook Page Insights makes it easy to gather data about how your fans are interacting with your Page and the content you share. To access Page Insights, click Insights in the Manage Page menu.
Source: Facebook
Insights gives you information about your Page’s overall performance, including some data on audience demographics and engagement. You can see metrics on your posts so you can understand how many people you’re reaching.
You’ll also see how many comments and reactions are gained from specific posts—data that helps you plan future content.
A key feature of Insights is the ability to see how many people have clicked on your call-to-action button, website, phone number, and address.
This data is divided by demographics such as age, gender, country, city and device, making it easier for you to tailor future content to your audience. To access this information click Actions on Page in the Manage Page menu.
For more details, check out our post on how to use Facebook Page Insights.
Link to your Facebook Page from other web pagesBacklinks help boost the credibility of your Facebook Business Page and may help improve your search engine ranking. They also help direct new potential followers to your page.
Include a link to your Facebook Page at the bottom of your blog posts and where appropriate on your website. Encourage other companies and bloggers to do the same when you collaborate.
Once your Facebook Page is set up and optimized, check out our full guide to Facebook marketing to take your Facebook strategy to the next level.
Manage your Facebook Business Page alongside all your other social media profiles using Hootsuite.
From a single dashboard, you can create and schedule posts, engage followers, monitor relevant conversations, measure (and improve!) performance, and much more.
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How to Create a Facebook Business Page: A Simple 5-Step Guide For Beginners
Do you own a business? Then you need a Facebook Business Page to succeed now and in the long-term.
Once you have one, you'll be able to market your products and/or services to Facebook's 1.82 billion daily active users. That's a lot of people! And they're only five steps away…
In this article, we'll walk you through the process to create your company’s Facebook Business Page. By the end, you'll know exactly how to create a Page for your business that gets results.
Facebook Business Pages are public-facing Facebook accounts that allow local businesses, international brands, and public figures to engage the Facebook community.
Once you've created a Page for your business, you'll be able to publish content, share important company updates, promote events and new releases, and otherwise connect with your audience via the largest social network in the world.
A Facebook Business Page will also give you access to Facebook's robust advertising platform and Facebook Shops—two amazing tools you can use to grow operations.
How to Create a Facebook Business PageFacebook Business Pages are easy to create. Follow the simple five-step process below to get your company's Page up and running in less than an hour.
Step 1: Create a PageThe only people who can create and manage Business Pages are those who already have personal profiles.
So, first, log into your personal Facebook account.
Once you're logged in, click "Pages" in the left-hand menu, and "+ Create New Page".
Creating a new Facebook Business Page is simple!
Then enter your business name, up to three categories, and a bio. You should see the Page Preview screen update in real time as you input information.
The first step is to add a name, category, and bio to your Page.
When you're done, click "Create Page".
Step 2: Add Your PicturesNext, upload a profile and cover photo for your new Facebook Business Page.
If you're not familiar with these terms, your profile photo is the image that appears next to your business name on your Page. It should be 170 x 170 pixels. Your cover photo is the image that stretches across the top of your Page and should be 1640 x 856 pixels.
Use high-quality images to improve your Facebook Business Page.
Most businesses use a logo or another recognizable image for their profile photo. Pro tip: use the same profile photo across all of your company's social accounts to ensure consistency.
Your cover photo should represent the purpose and/or theme of your business. For example, a picture of a product that you sell, an employee at work, or a happy customer. Make sure that it's a quality image that aligns with your brand.
When you're happy with your profile and cover photos, click "Save".
Step 3: Edit Your Page InfoYou've created your Facebook Business Page and uploaded a couple of photos. Now it's time to add your business details. That way potential customers can quickly find your company's address, website, contact information, hours of operation, etc.
The easiest way to do this is to click the gray "Manage" button near the top of your Page.
Then scroll to the "Set Your Page up for Success" menu on the following screen. To add details, simply expand the "Provide Info and Preferences" section.
Add important details to your Page like your company' website and location.
Don't forget to set your username and add an action button!
To set your username, AKA your Page's URL, click your account icon in the top right corner of your screen. Choose "Settings and Privacy", then "Settings" in the drop-down menu. Click "Edit" in the username section and choose a custom username for your Page.
Change your Facebook Page's URL so it's easier to find.
Action buttons make it much easier for customers to call you, place an order, book a service, or complete some other activity that relates to your business.
Scroll to the bottom of the "Provide Info and Preferences" section that you were just working in. Click "Add Button".
Then choose the action that suits your company best.
Action buttons will help you connect with customers in meaningful ways.
We should mention that your Page's business details can be changed at any time. Simply re-click the gray "Manage" button to make edits, add new information, and more.
Step 4: Make Your First PostYour Facebook Business Page is almost ready! Before you invite your audience to follow you on the platform, take a few minutes to post compelling content. Here are a few ideas:
- A Welcome Post: Share information about your business, why people should follow your page, and the kinds of content you plan to publish.
Behind the Scenes Photos: Share pictures of your team building products, performing services, etc. People love to see "how the sausage gets made."
Funny Memes: Everybody loves a good meme.
Share a few that relate to your business. Just make sure that each image aligns with your brand.Links to Written Content: Make your Page a valuable source of information by sharing links to interesting blog posts, ebooks, and the like.
To succeed on Facebook, you have to create valuable content. So post things that your audience will enjoy. Then keep posting these kinds of things on a regular basis.
To create your first post, go to your page and click the box that asks "What's on your mind?" Then type your thoughts into the pop-up menu that appears. To make your post more memorable, consider adding an image, GIF, or feeling to it.
Great content is the key to success on Facebook.
When your post is done, click the blue "Post" button at the bottom of the pop-up window.
Step 5: Invite Your Audience
Now that your Facebook Business Page is loaded with content, it's time to show it to the world.
First, invite your personal Facebook friends to follow your new Page. All you have to do is scroll to the bottom of the "Set Your Page up for Success" menu that we mentioned earlier.
Find the section called "Introduce Your Page" and click the "Invite Friends" button. Then follow the three-step directions that appear in the pop-up menu.
Promote your Facebook Business Page by inviting your friends to follow it.
We suggest promoting your new Facebook Business Page in other ways as well. Post about it on your company's other social profiles. Email your subscribers and ask them to give you a follow. Add "follow us" logos to all of your brand's marketing materials.
Get the word out to grow your Facebook following as quickly as you can.
Supercharge Your Facebook Business PageWe've covered the basics. Now, let's talk about strategies you can use to supercharge your Facebook Business Page and turn it into a valuable asset for your company.
No matter if you are doing HVAC marketing, plumber marketing, law firm marketing, or restaurant marketing, these tools from Facebook will help you to create even more engaging content.
You have probably seen Facebook Stories before. They are a way to showcase video to your followers off of your Facebook Business Page. They can be a great place to post supporting content for something that is on your Facebook Business Page, but you get some real estate on someone's news feed. With Facebook Stories, they should try and inspire an emotion, humor is pretty common way to connect with people.
Facebook MessengerWith Facebook Messenger you can provide customer service and have an outlet for your customers to ask basic questions. You can even enable auto responses so its almost a Facebook business manager for some things.
If you decide to use Facebook Messenger you will probably want to have a social media marketing agency or full time person to manage it for you.
Advertising with a Facebook ad can be a great way to drive specific customers to your Facebook Business Page. You can choose exactly the types of people and backgrounds you want coming to your page and then pay to make sure your Facebook Ad shows up in their news feed.
To learn more about paid advertising, check out this Beginners Guide To Advertising
Pin a PostFacebook allows Page owners to pin a post to the top of their Pages so that it's easy to see.
The pinned post will sit right under your cover image, even after you publish new content, and will help draw attention to special announcements, limited-time deals, etc. When you pin a post, you can expect it to get good engagement (likes, comments, views), so make sure it is one that showcases your business.
To pin a post, click the three-dot icon in the top right corner of a post. Then select "Pin Post" in the pop-up menu. This post will now appear at the top of your Page until you unpin it.
Pinned posts are a great way to share valuable information with your followers.
Connect With Other PagesFacebook is a social network, so be social. Follow other Pages that relate to your own. Like and comment on their posts. Build an online community around your business.
For example, a law firm that specializes in bankruptcy cases might connect with a local accountant's Page. A plumbing company might connect with other home services providers like HVAC, electrical, and landscaping professionals on Facebook, too.
All you have to do to connect with other Pages on Facebook is navigate to their Page and click the blue "Follow" button. Once you do, you'll start to see their posts in your news feed.
Support other companies and follow their Pages, too.
Check Your SettingsFacebook gives Page owners a lot of flexibility in terms of settings. For example, you can choose to make your content public or private, decide if you want to allow others to comment and engage with your posts, and add profanity filters to remove bad language.
We encourage you to go through your Page settings and adjust them to your liking. Just remember, a Facebook Business Page that doesn't allow people to see and comment on posts won't do you much good. Don't get too strict with restrictions.
To change Page settings, click your account icon in the top right corner of your screen. Choose "Settings and Privacy", then "Settings" in the drop down menu.
Take a look at your Facebook Page's settings and adjust them as needed.
Track Your Facebook Business PageYou've created a beautiful Facebook Business Page. But is it actually helping you achieve your goals? You won't know until you measure your results.
Fortunately, Facebook offers an in-depth analytics dashboard called Insights.
To access this dashboard, click the tab titled "Professional Dashboard" on the left-hand side of your home screen. Once inside, you'll be able to see valuable information about your:
Facebook Insights will also give you data on the content you publish to your Facebook Business Page.
Click the "Posts" or "Events" or "Stories" tabs to see which content gets the most engagement, i.e. likes, comments, and shares. Then adjust your content strategy to suit.
Facebook Business Page MaintananceThe biggest key with any social media channel, including Facebook, is to stay consistent.
It can be challenging to run multiple social media channels, so if you are choosing Facebook than make sure you stay committed and don't get distracted by other channels.
You will want to post regular updates to get the most reach possible and find other ways to engage your customers like using a Facebook group for VIPs or having a channel takeover by a customer.
Finding unique and fun content to showcase can be a great way to build community and get more leads.
Wrapping UpYour Facebook Business Page will allow you to reach a ton of potential customers. Fortunately, creating your Page is simple. Just follow the five steps outlined above.
Contact us to learn more about our social media marketing services.
Let's talk about Facebook business pages. Schedule a consultation. Talk To Us
How to create a business page on Facebook in 2022: step-by-step instructions
A business page on Facebook is a page of a company (similar to a business account), a brand, and any other organization.
Potential customers can find your contacts, a list of services, see reviews from other users, and contact you on this page. For you, a business page is an opportunity to run ads on Facebook and Instagram, communicate with customers, as well as another way to promote.
In this article, you will learn how to create a Facebook business page, set it up properly, and use it to attract customers.
Advertising: 2VtzqwCpaPT
Read also : 10 best targeting courses
How to make a business page on Facebook: step by step instructions
Let's not languish for a long time and get straight to the point. We will show the process of creating a business account from a computer, if you are making a page from a phone, then the procedure is exactly the same.
Step 1: Create a business page.
In order to create a business page, you need a personal account. If you are already registered, go to Facebook, press the big plus sign on the top panel and select "Page".
Step 2: Name, category and description.
The page creation window opens. In the left part, you need to enter the name of the business page on Facebook, select a category and add a description. On the right - a preview will be available and all the changes that you make will be displayed.
Here are a few suggestions:
- Name - put your company or brand name so customers can easily find you;
- Category - Specify the category your business belongs to. You can select no more than 3 categories;
- Description - here you briefly and concisely describe ( no more than 255 characters with spaces ) what your company does. Contacts in this section do not need to be specified, there will be a separate field for them.
Finally, click "Create Page" at the bottom. After that, a notification will appear that the page has been created and you can continue to edit it here, or by clicking "Save", go directly to the page.
So let's do it, and proceed to the configuration.
Setting up and designing a business page
Step 3: Cover page.
Before you put the cover, make it according to our instructions: "How to make a beautiful cover for Facebook." After, in the place where the cover will be, click "Edit", select "Upload photo" and upload the picture from your PC.
If you want to be creative, but nothing works out, you can peep ideas from competitors or take ready-made templates from services like Canva. Alternatively, you can set a video as the cover.
Step 4: Profile photo.
A profile photo accompanies all your comments and posts. Here, a personal photo or company logo would be ideal. To set a profile photo, click on the camera icon, then "Edit profile photo" and upload a picture from your computer.
After uploading, you can change the scale and position of the picture.
Please note that your profile photo must be at least 180 pixels wide and high.
In order for the page avatar with your logo or text to be shown in higher quality, use a PNG image.
Step 5: Unique username.
Set a unique username - this is the part in the URL of the page that is displayed in the address bar of the browser, after facebook.com/. Click "Create @username".
A window opens where you need to enter a unique nickname for the page. No more than 50 characters without spaces, only letters of the Latin alphabet and numbers can be used. If the name is free, a green checkmark will appear next to it.
Step 6: Action button.
Here, in the page header, we immediately set up a button that will be visible to all guests of the page. Click "+ Add button".
In the window that opens, select the appropriate option. You can put a subscribe button, send a message to WhatsApp, go to the site and others. The button can be changed at any time.
Step 7: Contact information.
In the menu on the left, click "Edit", on the right, a field for entering information opens. Here, first we indicate the phone number (you can specify the number to receive messages in WhatsApp), email address and website.
Go down below and enter the address.
Specify the hours of operation. Below there are additional options that allow you to specify the operating mode on holidays.
You can also specify other data: products, price range and pages in other social networks.
This completes the basic page setup. This page can be linked to an Instagram account, it contains contact details and an action button is configured. Next, we move on to advanced settings that will allow you to use your Facebook business page even more efficiently.
Interesting: How to set up Facebook ads
How to use a business page for promotion
Template and tabs website. In particular, choose a page design template and include the necessary sections.
Open the settings and find "Templates and tabs". Here you can choose the appropriate design template.
For example, if you use the cafe page template, the Offers and Jobs tabs will appear, and the action button will change to Directions.
Tip : Experiment with patterns by changing them. So you will choose the most suitable one. Then you can manually customize the template by turning off unnecessary tabs or swapping them.
Set up a welcome message
If you enable this option, every time someone visits your business page, a welcome message will automatically be sent to them. This will increase the conversion of the page and allow you to quickly build communication with a potential client.
We go to the page settings, open the "Messaging" section, find and activate the "Show greeting" item. Then click "Edit" to set your message.
Enter the text of the welcome message. The character limit is 160 with spaces.
You can use emoticons and username. At the end, click "Save". Please note that the message will go to Messenger.
How to link a business account to Instagram
In the "Instagram" section, you can link a business page to your Instagram account. This will allow you to publish content immediately on Facebook and Instagram, reply to messages on any social network, and respond faster to new comments. To communicate, click "Connect account", then you will need to log in through Instagram to confirm adding an account.
After linking the business page with Instagram, you will also have access to Creator Studio ( free autoposting and statistics service ), as well as in the Rights Manager ( copyright protection ). Also, if you plan on having both Instagram and Facebook presence, we recommend that you manage your Pages in Business Suite.
Link to WhatsApp
In the WhatsApp section, you can link a business page to a messenger and you can be contacted on WhatsApp directly from an ad or from your Facebook Page.
This is handy if you're used to replying to people on WhatsApp.
To get in touch, select a country code and enter a phone number. You will receive a verification code to verify that the number belongs to you.
We also recommend setting up a WhatsApp business account to get access to more features.
Invite your friends to like it
In general, Facebook promises to remove the Like button from business pages, but even when it is removed, everyone who likes your page will remain subscribed to it. Therefore, we do not ignore the opportunity to attract the first audience. On the business page itself, scroll down a little and find a column where you can invite friends. Click "View All Friends".
In the window that opens, select all friends or those who will definitely be interested. Also, in the lower left corner there is an option that allows you to send invitations to private messages ( no more than 50 pieces at a time ).
Once selected, click "Send Invitations".
There is a "More" button, you can also invite friends through it.
Follow the statistics
To keep track of how effectively the page is developing, there is a "Statistics" section. You can access it through the settings.
Statistics provides an overview of all indicators in general, as well as detailed statistics for each metric separately ( left menu ). Here you can also download all the data, the "Export data" button in the upper right corner.
Access control
At some point, you may need to transfer control of a business page or add other team members to collaborate. For example, a sms manager who will be responsible for posting or a targetologist who will run ads.
To add new users who will be able to manage the page, go to the "Roles on the Page" section in the settings. In the "Assign a new role on the Page" field, write the username ( he must have a personal page in FB ) and select the role.
Thus, you can assign an advertiser, editor, moderator, analyst, or a new page administrator.
How to delete a business page
If your organization has ceased operations or you no longer see the point in a business page, you can always delete it. To do this, open the "General" item in the settings and at the very bottom we find the option to delete the page. We click on it, then click "Permanently delete the page" and confirm the deletion.
Conclusion
A Facebook business page is a must for marketing, whether you plan to promote on Facebook itself or not. It will make your company visible to more potential customers, as well as enhance your Instagram experience.
Useful links :
- 5 parsers for Facebook
- What to do if Facebook has blocked an ad account
How to create and complete a business profile on Facebook step by step
Natalia Shpitula
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- What is a business page and why is it better than a personal account? Use this opportunity to spread the word about your brand: create a business page and win the loyalty of potential customers. How to do this, you will learn from the article.
What is a business page and why is it better than a personal account? Over the past year, the number of monthly active users has increased by 12 percent: by September 2020, there were 2.74 billion. Every day, 1.82 billion people are active on the platform.
- Two-thirds of Facebook users visit local business pages at least once a week.
- 78 percent of American consumers use this social network to search for goods or services.
For platform users to learn about your products, create a business page - a company account where you can post news, answer questions from subscribers, and attract new customers. Why can't the same be done with a personal profile? Additional tools are available in a business account to help you manage promotion more efficiently:
- subscriber data;
- post coverage information;
- the ability to run ads and track results;
- simple interaction: to follow the company, people do not need to send a friend request - just like the profile or subscribe to updates.
How to create a company account step by step
Creating a business profile will not take much time if you prepare all the elements in advance: come up with a name, description and process images.
Step 1: Register a profile
Follow this link and sign in to your personal account, which will be used to manage your business account. On the left you will see three fields to fill in:
- name;
- category, that is, the area in which you work: start typing words - and select the appropriate category from the drop-down list;
- business description (up to 255 characters).
After filling in the data, click "Create" and proceed to filling in and settings.
Step 2: Add profile and cover images
A profile photo (avatar) will help you remember and recognize the company: this image will appear in search results, next to your posts, comments and private messages. An effective avatar reflects a brand’s personality—a logo does the job best.
The minimum image size is 180×180 pixels. You can create a logo adapted for social networks in a few seconds using the Logaster online generator.
Need a logo for your Facebook business account?
Create it for free in a couple of clicks! At any time you can go back and edit the image
The cover completes the impression of the brand. It can display:
- logo pattern in company colors;
- competitive advantage;
- flagship product;
- promotional offer;
- text with a slogan, call to action or benefit explanation.
The cover can be changed depending on the season, product line updates or special offers. The dimensions of this photo for computers are 820x312 pixels, for mobile devices - 640x360. Also on the cover you can place a video lasting from 20 to 90 seconds with a maximum resolution of 1080 pixels.
Step 3: Complete your profile and set your preferences
In Settings, you can:
- Create a name or a personalized URL to help people find your account.
It should be unique and ideally match the name of the business. If such a name is already taken, complete it with a number or a word that specifies your activity. - Add contact details: phone number, website, e-mail address.
- Write additional information: mission, history, story about each of the employees.
- Set posting preferences, such as allowing or disallowing users to post on your page, mention the account in other posts, use obscene language, etc.
- Specify roles if more than one of your employees has access to the account. For example, an administrator gets full rights to manage content, a moderator can only reply to comments or delete them, and an advertiser can run ads. You can find a full description of the roles in the settings.
Step 4: Add a call to action
This is one of the main elements in any advertisement, from billboards to social media posts.
Facebook allows you to place it on the blue button at the top of the page.
Click on the "Edit button" block on the right under the cover, and select from the options: "Place an order with us", "Contact us", "Learn more", "Make a purchase or donation", "Download the application". You can also specify a link to which the call button will lead, for example, a website, landing page or YouTube video.
Step 5. Choose a template and organize your tabs
In Settings, go to Templates & Tabs to access the visual organization of your content.
The social network offers to choose a template for an account depending on the type of activity: a store, a charitable organization, etc.
Tabs help subscribers quickly find the sections they need: photos, videos, reviews, information about the company.
You can manage tabs: remove irrelevant ones and reorder, putting the most important ones first.
Step 6. Look through the eyes of users
After completing and setting up the account, see how it will be seen by the audience of the social network. To do this, select the "View as user" option. Make sure your profile and cover images match, your tabs are in the right order, and your call to action grabs attention.
How to promote a business profile
The nuances of a social media marketing strategy are constantly changing depending on the trends and policies of Facebook. We will give basic recommendations, and we advise you to follow the changes in the market.
Spread the word about your business account
The more people who find out about your profile and subscribe to it, the more potential customers you get. To do this:
- Offer to subscribe to people with whom you are already connected on the social network. Don't spam: choose only those who are potentially interested in your products or services.
- Include an active link to your business profile in your email signature, digital business card, and website.
- Tell us about your profile in other social networks and explain what is interesting or useful for readers.
- Get customers interested: promise a small discount to those who subscribe to you, repost or tell in stories.
- Run targeted ads using flexible settings, including region, age, interest segmentation and more.
Define the target audience
The target audience (CA) of a brand is the group (or several groups) of people for whom you create products. To successfully sell, you must understand what excites these people, how they communicate, where they live, what they do, how old they are. To make a portrait of the target audience:
- Use the statistics in your advertising account (Facebook Audience Insights). If you already have followers, you will see their gender, age, geography, interests.
- If there are no or very few subscribers yet, analyze the company's customer data.
- Run a survey on your business page to ask what people care about, how they feel about your products, and what needs they are not satisfied with.
Post engaging content
Your task is not just to advertise the brand, but to create a loyal community around it. Choosing the right content will help you gain people's trust.
- Alternate useful, entertaining and selling posts. Remember that sales in each post will alienate the audience. Post instructions and checklists, give advice, conduct surveys, share links to articles on your blog, or run contests.
- Make a content plan for one or two weeks: write down the topics of messages and the time of publication. Research shows that the best time to post on Facebook is Wednesday at 11:00 and 13:00-14:00, and the worst time is Sunday.
- Interact with subscribers: do not leave unanswered comments and private messages.
Add photos and videos
Facebook posts with images are 2.3 times more engaging than plain text. Use photo and video content to engage potential customers.
- Use pictures to tell about products, production process, team members. Post real photos that showcase the brand's personality and avoid non-unique stock photos.
- When editing videos, pay special attention to the first 5-10 seconds: the social network automatically plays the video when users scroll the feed, so try to interest them in the first frames.
- Go live (Facebook Live) that will allow people to look behind the scenes: chat with the manager, see the stages of production or the work of team members.
- Use stories - short photo or video messages that disappear after 24 hours. More than half a billion people view them every day: show them something that does not make it to the news feed.
Analyze
Track your results using the statistics section of your account settings to progress effectively. There you will see activity data for a certain period: reach, likes, traffic sources, etc. If these indicators fall, change the strategy and test different tools.
Conclusion
Facebook helps entrepreneurs reach potential customers from all over the world, reduce the distance between brands and consumers, and better understand their problems and needs. To make your promotion effective, start with analysis, create and fill out an account, test different tools, think carefully about content, and track analytics.
