There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.
With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time.
Here’s why you should promote your content on Facebook:
As you explore the value of Facebook content paid promotion, learn about nine best practices that help your content get more clicks at a lower cost.
The best way to start promoting your content on Facebook is free. Post a link to the article on your brand’s Facebook page. You can easily do it by copying your article’s URL to Facebook’s sharing box.
The best way to start content promotion on @Facebook is free. Post the article link, says @KarolaKarlson. Click To Tweet
The post will organically reach about 2% of the people who “like” your page. But that 2% isn’t the main reason that makes sharing posts on Facebook worthwhile.
The success of your paid Facebook campaigns depends on its credibility – do people believe that the content is good enough to click on?
One of the best ways to prep your Facebook post for a promotional-boosted campaign is to get some “likes” and shares to prove its worth. When your target audience notices that others have “liked” and shared your post, they’ll be curious to find out more, and maybe even share it.
To get the first “likes” and shares under the post that you’re going to boost, ask your team members for help.
Right after publishing the post, send the link to your team, and ask everyone to “like” & share it with their friends. This way, your post will get its first “likes” needed to improve the Facebook ad’s click-through rate.
More “likes” = more credibility = more clicks
After you’ve collected five to 10 “likes” for your article’s Facebook post, move on to step two – boosting your Facebook post.
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Boosted posts are the easiest way on Facebook to promote your content. All you need to do is set up a budget, choose the audience, and click “Boost Post.”
In my experience, the best time to boost a Facebook post is about an hour after publishing the original article.
Set the paid campaign duration for one day and use a low budget.
You’ll first want to see how the campaign performs before considering an increase in budget or time frame.
The best way to conduct a quick Facebook campaign checkup is to use the Facebook Ads Manager. You’ll be able to see three important campaign metrics:
If you’re happy with your campaign results, you can extend its budget and reach. If you’re not, take a step back to evaluate the post itself.
According to Copyblogger, 80% of readers never make it past an article’s headline. The same rule applies on Facebook: If your headline fails to catch people’s attention, they won’t click on your ad.
If your headline fails to catch people’s attention, they won’t click on your ad, says @KarolaKarlson. Click To Tweet
Don’t be afraid to use a Facebook ad headline different from the one on your article. To craft a good Facebook headline:
To craft a good @Facebook headline, keep them short (40-70 characters), says @KarolaKarlson. Click To Tweet
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11 Ways to Dominate the Social Scene with Killer Content
Another crucial aspect people consider when looking at your Facebook ads is the image.
Of course you should avoid stock photos, especially the free stuff, as people tire of seeing ads with the same visuals over and over.
Use your in-house designer, hire one, or create your images through Facebook-focused ad-tool companies.
Tip: To get your ad noticed in an overcrowded news feed, use images with high-color contrast.
Let’s imagine that you’ve written a magnetic Facebook post headline and found an awesome ad image. However, there’s still a high likelihood that people won’t click on your ad.
Now that you’ve caught your audience’s attention with a fascinating image, they’ll read your ad copy before clicking to go to your article. It is extremely important to nail the Facebook ad copy, or your boosted post description. Some of the best tactics for writing captivating promotional copy include:
This Facebook post by KlientBoost follows all the best practices: It just makes you want to click and read the article.
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If you’re unsure which type of headline, image, or ad copy works best, there’s an easy way to find out. By creating a Facebook ad A/B test, you can compare the results of multiple ad versions and optimize your campaign accordingly.
When promoting your articles on Facebook, it makes sense to test:
A study of 37,259 Facebook ads found that most companies only have a single ad in their galleries. Using a single ad doesn’t allow you to customize for your audience, discover what headlines work better, what ad images you should use more, etc.
The more A/B testing you do, the less you spend on ads with little or no potential.
Using a single ad on @Facebook doesn’t allow you to customize for your audience, says @KarolaKarlson. Click To Tweet
To set up a split test in a few minutes, use Facebook Ads Manager or a tool like AdEspresso. You’ll be surprised what you’re able to discover after running a few successful tests.
TIP: To ensure that the A/B results are statistically relevant, you need at least 200 clicks (500 clicks are even more helpful) before deciding which ad variation performs the best.
Define your audience to target only people who are likely interested in the article you’re promoting. Audience selection also can affect the cost per click.
To develop a long-term campaign or to ensure that you target the same audience for other campaigns, use the Saved Audience feature. You can target people based on:
TIP: When promoting articles on Facebook, I like to keep the target audiences narrowed to less than 20,000 people to have more control over the ad delivery.
Facebook’s Custom Audience feature allows you to target people who have visited your website or engaged with your Facebook page. They’re often the most valuable audience to target.
If you create a custom audience in Facebook and wish to target people who have visited your blog or other web pages, you’ll need to install Facebook Pixel first. Then you select “web traffic” in the Custom Audience feature. Your options include targeting:
For example, if you want to target all the people who’ve visited your blog, you can target the URLs for your blog’s domain.
TIP: Create custom audiences of people who have read specific topics on your blog to easily advertise your new content on that topic to them.
We recently ran a small test with Scoro to see whether emojis have any effect on Facebook posts’ click-through and engagement rates.
Full disclosure: We didn’t have 10,000-plus impressions or a sufficient amount of clicks to say this A/B test is 100% statistically significant. Consider it a fun test to replicate.
We discovered that the ad with the red-flag emoji in the headline had the click-through rate of 0.846%, while the ad with no emoji had the CTR of 0.351%.
TIP: If you aren’t up on the latest emjois, use Emojipedia to help find the right one for your headline. You can copy and paste from its text-editing box.
Add emojis to your @Facebook ad copy, says @KarolaKarlson. Click To Tweet
Here’s an emoji-headline example by Buffer in the main text section of its Facebook post:
Promoting articles on Facebook is simple and can have a high return on investment.
Don’t worry if it seems confusing at first. After you’ve set up a few campaigns, it’ll be like child’s play.
The next time you publish content and are looking for a way to promote it, create a Facebook promotion campaign by following these nine practices:
Have any questions about Facebook ads and blog promotions? Leave a comment and let’s find the answer.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).
Want to grow your social media skills and much more? Make plans today to attend Content Marketing World Sept. 5-8 in Cleveland, Ohio. Use code BLOG100 to save $100.
Custom cover by Joseph Kalinowski/Content Marketing Institute
Blogging is the best way to share ideas and certify authority in your field. It also helps boost your website’s SEO rankings on Google. But no matter how good, every blog needs readers.
With 2.7 billion monthly active users and 1.8 billion daily active users, Facebook continues to dominate the social media space in 2021. Driving Facebook traffic to your blog is as crucial as most other popular marketing practices, such as reaching out to influencers and earning backlinks.
Facebook is a fantastic platform to promote your blog, thanks to its gigantic user base and laser-sharp targeting to reach potential buyers. Some other reasons why you should promote your blog on Facebook are:
Here we share six brilliant strategies to help you leverage FB for blog promotion:
1.
Use Captivating Posts to Introduce Your BlogSharing just your blog’s link on your Facebook page is not enough; it is too run-of-the-mill for people to pay attention. You need to work on the following to make your post attractive:
Before sharing your blog on Facebook, make sure it has a catchy headline and a compelling meta description. It will give the blog greater visibility as Facebook pulls the headline, image, and link description to create an attractive thumbnail.
It is a good idea to use large images with the blog text. Large images occupy more space on Facebook’s news feed and are more visible than other posts. Redirect your blog to your website’s landing page to make the customer enter the sales funnel.
You can also try carousel posts to promote multiple blogs together. They allow you to add a different URL to every image.
GIF images are an effective way to grab attention too. When using them, ensure that the image text does not occupy more than 20% space because Facebook uses a text overlay tool to ensure that the image occupies 80% of the overall design.
2. Increase Your Blog’s Organic Reach Through OptimizationOnce you create a post and find an appropriate creative to complement it, you need to ensure that it achieves high organic reach. To share it at a time when most of your audience is online, go to Page Insights and select “Posts.” It will provide you the data on the days, and the time when most users are online, so you can reach a much wider audience. It also provides insights on other posts based on their time of publishing and engagement received.
You should post at different times of the day to know which time works the best for you. You can also ask your colleagues and team members to like and share your posts for that initial boost. As your organic visibility increases, Facebook will show your blogs in hundreds of people’s news feed.
Boosting your post is the next step of blog promotion on Facebook. You should start targeting the audience in the following sequence:
The likes and engagement you get from this audience act as social proof that your post is receiving love and offers value. Creating custom audiences is the best way to target people. Here’s how you can do it:
The last step is to set the post-boosting campaign’s budget and duration. Boosting posts is among the most affordable options for promotion on FB. You can start with costs as low as $15-20 per day and analyze the results. If everything goes well, you can extend it.
After getting a few likes and shares, you should expand the audience for your post’s promotion. Target High-ROI Audiences
When expanding audience, focus on:
If you limit your targeting to an interest-based audience, you can’t expect much from your promotional campaigns. To improve your conversion rate, use Facebook Audience Insights to find their core interests and then build on them.
Create a Campaign on Facebook Ads ManagerThough boosting posts on Facebook is the surest and the fastest way to promote your blog, you need a few more tricks to expand your audience.
Creating a FB Ads Manager campaign can be of immense help here. Doing it is simple — select the Use Existing Post option and pick a post from your FB page.
Using Ads Manager to boost your blog helps you to:
It is critical to use analytics to measure your campaigns’ effectiveness once they are up and running.
You should be mindful of critical campaign metrics such as:
To analyze these metrics:
You can use Google Analytics reports to check the other traffic metrics, such as average time spent on-page.
Use your past campaigns as the benchmarks for your future campaigns. You need to compare your existing metrics such as CTR and CPC with your past performance. Consider extending your campaign if you get a high conversion rate and engagement with your FB posts.
6. Create A/B TestsA/B testing is among the most effective and reliable methods to determine the type of images, copies, and headlines that can produce the best Facebook ads results. Facebook ads A/B testing also allows you to compare multiple versions of ads for campaign optimization.
When promoting your blogs on Facebook, test the following:
According to a survey of nearly 37,000 Facebook ads, most companies ran just a single ad for their campaigns. It’s a bad practice; it’s counterproductive for various reasons—it hampers the customization of ads and won’t let you assess which headlines, images, and descriptions work best.
The volume of A/B testing you do is directly proportional to the number of effective ads you churn out.
Tip: To ensure the statistical relevance of A/B testing results, you need more than 200 clicks to decide which ad variations and combinations work best.
Sharing and promoting on Facebook is among the most effective ways to highlight your blog in front of the right audiences and boost conversion. Writing a compelling ad copy and working on an engaging design can make your blog go viral. You should not underestimate the importance of experimentation and A/B testing; they are the best ways to promote your content on Facebook.
In this article I will talk about promotion on Facebook, one of the most capricious and complex social networks. I will show 10 successful posts with analysis and give advice on how to promote a page on Facebook.
Let's start with something tasty 🙂 The FRESH online store advertises a product using a recipe.
Thanks to a good photo, the post is appetizing, I want to buy products and create the same dish - the recipe is right at hand. nine0004
The next is a post on the Facebook page of the MIF publishing house, advertising a course on self-acceptance. Here is a good illustration that captures attention - first you see the image, then you decide to read the text.
Read the post and see how it is structured. The text is short, but there is all the necessary information to interest a person. First, a short title, then an inspirational quote, and then technical details and a link to details.
Post from the Dominos pizzeria in cooperation with the quest company Mozgva. This is a great example of how brands can team up to promote on Facebook. Well, the space illustration with pizza and cats is good. nine0004
The LABA online educational platform has made a useful post - illustration cards with thoughts from the book. If you have a designer, take a look at this option - useful selections provide good audience engagement.
Another Facebook post with good text and a cool illustration is the announcement of the report from the 8P conference. The text is structured in paragraphs and emojis, the most interesting moments of the report are included in the announcement. The corporate bright style of the illustration will surely attract attention in the feed. nine0004
April Fool's post on the IKEA Facebook page. The company suggested using pictures with interiors for the background of video calls - the option to replace the background is in the Zoom service, which many companies have switched to due to remote work. The idea is great, even without jokes. By the way, the post got several times more likes than the average of any other post on the IKEA page.
Another interesting idea for promoting on Facebook is from the Webpromoexperts academy. The guys launched a series of “believe / don’t believe” posts - they tell some unusual fact about marketing, and subscribers need to guess if it’s true.
GIFs for laughter and attracting attention in the feed. nine0004
Fitness does not lose heart during quarantine - training can also be done online. While the trainers are not busy with clients, you can shoot more training videos, they will come in handy for later. By the way, video is a good format for promoting a page on Facebook. Video content is gaining the most response here.
A useful detail in this post is subtitles. Many users turn off the sound of the video in the feed, so you can attract attention with the help of large subtitles. And spectacular girls in the background. nine0004 Video workout with subtitles to promote a fitness club on Facebook
To promote a page on Facebook, posts do not have to be unique and with super-cool design. If the material is useful to the audience, it will go well on its own. Here is an example of such a post from the page of the Ringostat company, which provides a call tracking, telephony and end-to-end analytics service.
The company collected data on demand in different market sectors for six months and made an interactive dashboard.
The material got into the target audience - the post has 44 likes, while neighboring posts barely get to 10. Probably, the post was further promoted, but in any case, there is a very good ratio of likes and reposts. nine0004 A well-engaged post on the Ringostat page
And the last example is from the Skyscanner flight search service. Sometimes your followers just need to relax watching the sunset over Los Angeles. But the photo in this case should be really impressive.
Simple photo post on Skyscanner company pageCollected basic tips for promoting on Facebook - from page design to advertising requirements
nine0035 Create a business page You need a business page to promote your company on Facebook. You won’t be able to work with a personal one - this is contrary to the rules for using Facebook, and there is a threat that the social network will block the account for this. In addition, business pages have advantages: you can view detailed statistics about users and posts, run ads, differentiate roles for page management.
To make a business page on Facebook, click on the "Create" button on the top panel and select the "Page" item:
Menu for creating a page on FacebookNext, you will need to step by step configure the page for your type of business. Follow Facebook prompts and don't be afraid to make a mistake, you can edit and complete all the data later.
Please note! Read more about creating a business account on Facebook on our blog.
Design in such a way that it is immediately clear where the user is and what he can do with your help. I will tell you what is most important when promoting a page on Facebook. nine0004
Make a cover and an avatar. Cover - large image on top, avatar - round image on the side. Use the png format for a clear image.
Please note! Facebook Image Cheat Sheets: profile and cover media sizes, post photo sizes.
This is how the avatar and cover look on the SendPulse page. In connection with the coronavirus, we decided to slightly change the images to suit the situation, but left the recognizable color, font and logo:
Avatar and cover on the business page SendPulseThe cover can be made animated, this will make the page more recognizable and memorable. Need video file length 20-90 seconds, the recommended size is 820 by 462 pixels.
Animated cover page on FacebookDescribe the business. Fill in the "Information" tab - briefly write information about the company, give contacts, describe the mission. If you want to make a detailed description, there is a section "History" for this.
Business information on Facebook Set up a username for the page so you can be found quickly.
The username is displayed below the page avatar. When you change the name, the link to the page will automatically change:
Consider link buttons. Buttons are important - they prompt the user to quickly contact you, perform the desired action. They are located under the cover on the right. The button can lead the user either to a communication channel — to Facebook or Whatsapp messenger, to dialing a number, to sending a letter, or to an internal or external link.
The message button will help you if the page has a chatbot configured. If the user has questions, he will first get to the chat bot, which can process simple questions about delivery time, products, and so on. This will save time for your support. If the bot cannot answer, it will automatically connect the employee to the chat - this function can be easily integrated into the bot if you create it on the SendPulse platform. I will tell you more about the capabilities of the chatbot later.
nine0004 Link buttons on the page
Build auto sales funnels and answer user questions using a chat bot on Facebook, VK and Telegram.
In order for the second button to appear, you need to edit the existing one and select any other function for it:
The button on your Facebook page can be remappedTo check, switch to view the page as a visitor - click on the three dots to the right of the "Share" button and select the option "View as Page visitor":
Facebook makes it possible to look at your page through the eyes of a visitorBoth buttons are in place:
Two contact buttons can be created per page To promote on Facebook, like in any other social network, you need a strategy.
You need to understand how the audience behaves, then you can effectively influence it. nine0004
Here are the main numbers that will come in handy (according to research by Popsters and MediaScope):
But do not rely on general figures. Study your own audience:
This will help you tailor the product to their pain and communicate the benefits from their point of view. Think of a content plan to promote your Facebook page. Come up with headings, decide on the ratio of content types. Consider how to engage your audience in creating user-generated content. Develop cover designs for posts, design standards for photos, videos, text in different headings.
Be sure to complete a document-guide on design and content for the SMM manager. It will serve as a quality standard for everyone involved in content for your company. There will be no need to memorize all the fonts, colors and rules - they will be recorded. And if the specialist suddenly changes, the instructions will help the new person quickly join the work. nine0004
When you have finished with the design and made the first few posts on the Facebook page, start promoting.
To get started, use your own influence: ask employees to share the page in their accounts and invite friends to it. These options are available to both the page owner and all visitors:
Make images stand out. In order for the picture in the feed to hook the user, it must be bright, encourage them to read the post. This applies not only to pictures, but also to video covers - if the user has autoplay disabled, he will see exactly the static cover that you have chosen for the video. nine0004
When promoting on Facebook, follow the rules of the network, this applies to the size and content of your pictures. In order for the social network to skip ads, the image must be at least 500 by 500 pixels, and in order not to reduce coverage, the text must occupy no more than 20% of the image area.
Attention! Save useful links for promotion on Facebook:
Keep in mind that Facebook is sensitive to the content of the content - it will not let “adult” posts into advertising, which have a hint of sex, alcohol, smoking on the cover. In the text, respectively, this should not be either.
Hashtags don't work well on Facebook. First, seriously - when was the last time you yourself searched for something here using a hashtag? Secondly, in the search results, the user will first see posts from pages with which he once interacted, that is, hardly new and still unknown. Thirdly, there is a theory that Facebook perceives the abundance of hashtags as spam and underestimates such posts in the issue. nine0004
The most you will need Facebook hashtags for is as a unique tag for your promotion so that the user can find all the posts on the topic.
Facebook's feed ranking algorithm pushes interesting posts forward. Posts with a large number of likes, comments and reposts are considered interesting, that is, with good involvement.
The higher the engagement rate of the page as a whole, the higher its posts will be shown in the feed of subscribers. nine0004
For engagement:
A chatbot is a program that communicates with a user using an automated script. You can set up a lot of actions in the chatbot: talk about a product or event, book a visit, pick up products, answer frequently asked questions. nine0004
The bot is available 24/7, that is, it replaces the round-the-clock support service. Facebook chatbots from SendPulse will help you create an automatic sales funnel:
The Facebook chatbot can be viewed live on our Sendbot. Read the article about how and why we created the bot and chat with it on our Facebook page. nine0004
Use a pixel to promote on Facebook. This is a piece of code that needs to be generated using Facebook and embedded into the site. It will transfer data from the site to the Facebook advertising account.
With the help of a pixel you can track what people who come from Facebook are doing on your site. Thanks to tracking you can:
Please note! Useful link - official instructions for creating and setting up a Facebook pixel.
Through SendPulse, you can create a widget for a site through which the user can immediately go to the messenger he needs: Facebook, VKontakte, Telegram. And there the chatbot will immediately pick it up - you can program into it all the actions that new leads usually need. For example, make an appointment or find out about the range of goods and services, get a lead magnet or an event program. nine0004 Messenger subscription form created in the SendPulse constructor
Check your Facebook feed regularly for inspiration. See which posts get the most engagement and try similar posts in your area.
Follow our Facebook branding tips:
nine0057 On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.
But we have some useful material for you.
(For those who have social networks working - the text of the article is below, under the list of links)
Telegram:
How to start a channel in Telegram
5 ways to monetize Telegram
How to make stickers for Telegram: a step-by-step guide
VK promotion: a large selection of tips and services
VK targeting: a complete setup guide
Odnoklassniki:
Is Odnoklassniki social network useful for business
Yandex.Zen:
Channel on Yandex.Zen for small business: how to write a selling article
for advertising in Zen8 myths about Yandex.Zen for business
Updated by Daria Rakova.
How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience. nine0004
Table of contents:
Pages
Cover and Avatar
Address
Template and target button
Information on page
Content
Publications with video
Facebook Stories
Promotion and analytics
Information in other social networks and services
Communication on Facebook
Invitations
Automation
Shop
Reviews
Competitions
Targeted advertisement
Partnerships
Page statistics on Facebook
Additional capabilities
Guest post or article
Live-TRASSIAS and Article
LIVE
Offline promotion
Total
Table of contents:
Page design
Cover and Avatar
Address
Template and target button
Information on page
Content
Publications with video
Facebook Stories
Promotion and analytics and services
Communication on Facebook
Invitations
Automation
Shop
Reviews
Contests
Targeted advertisement
Partnerships
Page statistics
other advice on promotion on Facebook
Additional capabilities
guest post or article
Live
offline Protection
Page cover is not only the face of the brand, but also an excellent platform for advertising.
On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example. nine0004
An advertising offer can be placed both on the cover itself and in the description for it, because the user will see it as soon as he clicks on the cover
Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using images b and in a larger size (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the pictures are large and look good. nine0004
This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:
There is a lot of black space on the sides. The picture looks small
And this is how the big cover looks (1702 by 630) on the same screen:
There is almost no black space on the sides.
The picture is big. It's easy to view
Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped. nine0004
The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.
This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 x 1080 pixels
Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page. nine0004
The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.
You can change the size of the finished video using the online editor.For example, Resize-Video.
To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance. nine0004
Select the desired video in the pop-up window.
Making an animated Facebook cover
Then select one of the suggested video thumbnails and click Save Changes.
By the way, the video is playing without sound. Keep this in mind when choosing a video for your cover.
Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):
1. Go to your profile and click on your profile picture.
2. Select the "Select photo / video" command.
3. Click the "Use" button.
Animated avatar for the personal page
The Facebook page address is pulled automatically from the title.
To change the URL, change the page name.
Facebook has special templates for different types of business: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page". nine0004
To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.
View gallery
Once selected, click "Apply template"
Here's how it's done on mobile: right under the cover, you can change. nine0004
To add the first one, click Add Button.
These are the button options for Facebook pages
Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.
Select a country code and enter a number, then click Save
Smartphone users can now call your company with a single tap.
It's fast and convenient. nine0004
Mobile users can call, and desktop users can copy the number
All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.
To get more calls, click on the corresponding button in the menu
To view statistics on the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.
When someone calls you, the information will appear on graph
The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.
Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together.
nine0004
View gallery
You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map
On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.
To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page. nine0004
Free social media audit
Drawing of 3 places until 24.08. The rest of the participants of the drawing - 50% discount
More Page created and designed. It's time to move on to the content.
Post from the official Visa page
It is desirable that the images for the posts be large - 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9.
0004
This is what an attached post looks like
Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping.
nine0004
Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.
The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century
When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.
This is what the Facebook Watch feed looks like
Important! Only videos from verified pages and profiles, and pages and profiles with more than 5,000 followers are shown in the Watch section.
Read more about Watch in the Facebook guide.
Don't forget about Facebook stories. Here are some headings for Stories.
Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now. This is what the page looks like when the story is posted on it:
You can share the story both in the profile and on the company page, but only through the application for iOS or Android. nine0004
In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.
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To post a story, click "Add Story" under your profile or page photo, then select the post type0004
Your content is great.
It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.
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This is what the page-linked group would look like:
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We link to our Facebook page in the YouTube channel header
Enter the required information, format and save. nine0004
Setting up a signature in Yandex.Mail
Signatures in other mail services are set up in approximately the same way.
Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience. This is what a Facebook mention looks like
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When you are just starting to develop your Facebook page, you should not neglect any of the methods that allow you to increase the number of likes. Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative. nine0004
Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you gain a real audience? As you say, there is nothing wrong with that.
Sending an invitation to friends
Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.
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Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)". To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page. nine0004
This is what uploading friends from contacts looks like
By clicking on the "Message" button, users can write private messages to your page.
Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company. nine0004
"Message" button, through which users can communicate with your company personally
To set up an automatic reply, go to the page settings and select the "Messaging" section.
Go to "Messaging"" title="Go to "Messaging"
In "Messaging" you can set up a greeting, and also see a link to your page in the messenger to insert it on your site, for example.
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Message customization features
To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for Facebook and Instagram business pages.
Then select "Instant Reply" and enter the message you want to send to users after they write to you.
Sending an invitation to friends
In addition to an instant reply, you can also set up an automatic message. nine0004
You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions
The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.
Depending on how quickly you respond to user messages, your page will display information about how much you respond on average.
Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them. nine0004
Facebook Business Suite interface
In addition to viewing and replying to messages through Facebook Business Suite, you can post, schedule Instagram posts, and even promote your page.
If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.
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When you go to the "Shop" tab, we see the products of page
If you click on a product, Facebook will offer to place an order on the site.
Any of the products can be added to publications. To do this, click on the appropriate button and publish the entry:
As a result, it will look like this:
In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.
Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection. nine0004
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This is how testimonials will look on your page. Don't Forget to Answer Them
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An interesting contest will increase both the reach and engagement of your page.
If you try hard, then the number of subscribers / fans.
Here are some tips for running Facebook contests:
Facebook contests are similar to contests in other social networks
You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.
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You can promote both individual posts and the entire page
You can promote a page on Facebook and Instagram if the desired target audience lives there.
To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line. nine0004
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This is how you can set up ads that will be shown on Instagram
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Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.
Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day. nine0004
View the summary:
Research your target audience:
Track the growth of the community:
See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:
Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users. nine0004
To get detailed statistics on your page and your competitors' pages, use the services from this article ("Facebook" section).
" Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action. nine0057 Page plugin settings
After choosing a goal, choose a method to achieve it. Best suited Hello Bar
Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now.
After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.
We encourage users to like articles
You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.
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This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages
You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post. nine0004
This is how the quiz will look on a page with more than 2,000 likes
The Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support. nine0057 The user tweeted the article and only then got access to the desired material. The same can be done with Facebook
To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions.
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katerina Kushnir published an article on our website and in her description provided a link to her Facebook profile. Now we indicate links not in the author's description, but at the very beginning of the article
If you have a lot of subscribers, you can arrange a live broadcast from your personal account and encourage viewers to subscribe to your business page during the broadcast . To go live, click on the appropriate button in your profile:
To start a live broadcast, click on the "Live" button
Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.
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When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted.
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To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.
A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link. nine0004
How to run a webinar: from preparation to the final
In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline:
