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How to advertise your blog on facebook


9 Brilliant Tactics to Promote Your Blog Content on Facebook

There are countless ways to promote your blog content, but most of them are incredibly time-consuming. While reaching out to influencers or earning backlinks are both superior tactics, marketers rarely have the time to complete these tasks.

With Facebook Audience Network now reaching over 1 billion people every month, the social media platform is increasingly popular among marketers. And there’s a good reason for it: Facebook’s highly specific audience-targeting allows you to reach just the right people at the right time.

Here’s why you should promote your content on Facebook:

  • Cost-per-click prices are low compared to other paid channels.
  • Targeting options let you reach many potential buyers.
  • Paid promotion expands the post’s organic reach.
  • Promotions are easy to set up and manage.

As you explore the value of Facebook content paid promotion, learn about nine best practices that help your content get more clicks at a lower cost.

1. Share your post on Facebook

The best way to start promoting your content on Facebook is free. Post a link to the article on your brand’s Facebook page. You can easily do it by copying your article’s URL to Facebook’s sharing box.

The best way to start content promotion on @Facebook is free. Post the article link, says @KarolaKarlson. Click To Tweet

The post will organically reach about 2% of the people who “like” your page. But that 2% isn’t the main reason that makes sharing posts on Facebook worthwhile.

The success of your paid Facebook campaigns depends on its credibility – do people believe that the content is good enough to click on?

One of the best ways to prep your Facebook post for a promotional-boosted campaign is to get some “likes” and shares to prove its worth. When your target audience notices that others have “liked” and shared your post, they’ll be curious to find out more, and maybe even share it.

To get the first “likes” and shares under the post that you’re going to boost, ask your team members for help.

Right after publishing the post, send the link to your team, and ask everyone to “like” & share it with their friends. This way, your post will get its first “likes” needed to improve the Facebook ad’s click-through rate.

More “likes” = more credibility = more clicks

After you’ve collected five to 10 “likes” for your article’s Facebook post, move on to step two – boosting your Facebook post.

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2. Boost your Facebook post

Boosted posts are the easiest way on Facebook to promote your content. All you need to do is set up a budget, choose the audience, and click “Boost Post.”

In my experience, the best time to boost a Facebook post is about an hour after publishing the original article.

Set the paid campaign duration for one day and use a low budget. You’ll first want to see how the campaign performs before considering an increase in budget or time frame.

The best way to conduct a quick Facebook campaign checkup is to use the Facebook Ads Manager. You’ll be able to see three important campaign metrics:

  • Cost per click: See how expensive it is to have a person click on your promoted post.
  • Click-through rate: Evaluate how well your promoted post generates interest from your targeted audience.
  • Cost per mil: Understand how much it costs for your boosted post to be seen 1,000 times.

If you’re happy with your campaign results, you can extend its budget and reach. If you’re not, take a step back to evaluate the post itself.

3. Use captivating headlines

According to Copyblogger, 80% of readers never make it past an article’s headline. The same rule applies on Facebook: If your headline fails to catch people’s attention, they won’t click on your ad.

If your headline fails to catch people’s attention, they won’t click on your ad, says @KarolaKarlson. Click To Tweet

Don’t be afraid to use a Facebook ad headline different from the one on your article. To craft a good Facebook headline:

  • Clearly show the benefit to the reader.
  • Include numbers and facts to increase credibility.
  • Keep your headlines short (40-70 characters).
  • Use action verbs such as get, learn, or do.

To craft a good @Facebook headline, keep them short (40-70 characters), says @KarolaKarlson. Click To Tweet

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4. Use well-designed images

Another crucial aspect people consider when looking at your Facebook ads is the image.

Of course you should avoid stock photos, especially the free stuff, as people tire of seeing ads with the same visuals over and over.

Use your in-house designer, hire one, or create your images through Facebook-focused ad-tool companies.

Tip: To get your ad noticed in an overcrowded news feed, use images with high-color contrast.

5. Write irresistible copy

Let’s imagine that you’ve written a magnetic Facebook post headline and found an awesome ad image. However, there’s still a high likelihood that people won’t click on your ad.

Now that you’ve caught your audience’s attention with a fascinating image, they’ll read your ad copy before clicking to go to your article. It is extremely important to nail the Facebook ad copy, or your boosted post description. Some of the best tactics for writing captivating promotional copy include:

  • Use testimonials and facts to increase credibility.
  • Ask questions to captivate people’s attention.
  • Offer solutions to common problems.
  • Use clear calls to action to show the next step.
  • Play on people’s emotions and ignite curiosity.

This Facebook post by KlientBoost follows all the best practices: It just makes you want to click and read the article.

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6.  Create A/B tests

If you’re unsure which type of headline, image, or ad copy works best, there’s an easy way to find out. By creating a Facebook ad A/B test, you can compare the results of multiple ad versions and optimize your campaign accordingly.

When promoting your articles on Facebook, it makes sense to test:

  • Multiple ad headlines
  • Different ad images
  • Two or more main description texts
  • Link descriptions
  • Target audiences
  • Ad placement

A study of 37,259 Facebook ads found that most companies only have a single ad in their galleries. Using a single ad doesn’t allow you to customize for your audience, discover what headlines work better, what ad images you should use more, etc. The more A/B testing you do, the less you spend on ads with little or no potential.

Using a single ad on @Facebook doesn’t allow you to customize for your audience, says @KarolaKarlson. Click To Tweet

To set up a split test in a few minutes, use Facebook Ads Manager or a tool like AdEspresso. You’ll be surprised what you’re able to discover after running a few successful tests.

TIP: To ensure that the A/B results are statistically relevant, you need at least 200 clicks (500 clicks are even more helpful) before deciding which ad variation performs the best.

7. Target the right people

Define your audience to target only people who are likely interested in the article you’re promoting. Audience selection also can affect the cost per click.

To develop a long-term campaign or to ensure that you target the same audience for other campaigns, use the Saved Audience feature. You can target people based on:

  • Interests
  • Location
  • Age
  • Gender
  • Relationship status
  • Purchase behaviors
  • Education level

TIP: When promoting articles on Facebook, I like to keep the target audiences narrowed to less than 20,000 people to have more control over the ad delivery.

8. Use Custom Audience feature

Facebook’s Custom Audience feature allows you to target people who have visited your website or engaged with your Facebook page. They’re often the most valuable audience to target.

If you create a custom audience in Facebook and wish to target people who have visited your blog or other web pages, you’ll need to install Facebook Pixel first. Then you select “web traffic” in the Custom Audience feature. Your options include targeting:

  • Everyone who visited your domain
  • People who visited specific web pages
  • People who visited specific web pages but not others
  • People who haven’t visited your website for a certain amount of time

For example, if you want to target all the people who’ve visited your blog, you can target the URLs for your blog’s domain.

TIP: Create custom audiences of people who have read specific topics on your blog to easily advertise your new content on that topic to them.

9. Use emojis

We recently ran a small test with Scoro to see whether emojis have any effect on Facebook posts’ click-through and engagement rates.

Full disclosure: We didn’t have 10,000-plus impressions or a sufficient amount of clicks to say this A/B test is 100% statistically significant. Consider it a fun test to replicate.

We discovered that the ad with the red-flag emoji in the headline had the click-through rate of 0.846%, while the ad with no emoji had the CTR of 0.351%.

TIP: If you aren’t up on the latest emjois, use Emojipedia to help find the right one for your headline. You can copy and paste from its text-editing box.

Add emojis to your @Facebook ad copy, says @KarolaKarlson. Click To Tweet

Here’s an emoji-headline example by Buffer in the main text section of its Facebook post:

Conclusion

Promoting articles on Facebook is simple and can have a high return on investment. Don’t worry if it seems confusing at first. After you’ve set up a few campaigns, it’ll be like child’s play.

The next time you publish content and are looking for a way to promote it, create a Facebook promotion campaign by following these nine practices:

  • Share the post first on your Facebook Page.
  • Create a boosted Facebook post.
  • Use captivating headlines.
  • Include well-designed images.
  • Write irresistible ad copy.
  • Create A/B tests to see what works.
  • Target your audience.
  • Use the Custom Audience feature.
  • Add emojis to your Facebook ad copy.

Have any questions about Facebook ads and blog promotions? Leave a comment and let’s find the answer.

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used).

Want to grow your social media skills and much more? Make plans today to attend Content Marketing World Sept. 5-8 in Cleveland, Ohio. Use code BLOG100 to save $100.

Custom cover by Joseph Kalinowski/Content Marketing Institute

6 Foolproof Ways to Promote Your Blog on Facebook

Blogging is the best way to share ideas and certify authority in your field. It also helps boost your website’s SEO rankings on Google. But no matter how good, every blog needs readers.

With 2.7 billion monthly active users and 1.8 billion daily active users, Facebook continues to dominate the social media space in 2021. Driving Facebook traffic to your blog is as crucial as most other popular marketing practices, such as reaching out to influencers and earning backlinks.

Facebook is a fantastic platform to promote your blog, thanks to its gigantic user base and laser-sharp targeting to reach potential buyers. Some other reasons why you should promote your blog on Facebook are:

  • Low cost-per-click
  • Ease of setting up and managing your ads and promoting posts
  • Tremendous organic reach through paid promotion

Here we share six brilliant strategies to help you leverage FB for blog promotion:

1. Use Captivating Posts to Introduce Your Blog

Sharing just your blog’s link on your Facebook page is not enough; it is too run-of-the-mill for people to pay attention. You need to work on the following to make your post attractive:

  • Clutter-free and appealing design
  • Catchy headline
  • Engaging and informative text that provides some value to the reader

Before sharing your blog on Facebook, make sure it has a catchy headline and a compelling meta description. It will give the blog greater visibility as Facebook pulls the headline, image, and link description to create an attractive thumbnail.

It is a good idea to use large images with the blog text. Large images occupy more space on Facebook’s news feed and are more visible than other posts. Redirect your blog to your website’s landing page to make the customer enter the sales funnel.

You can also try carousel posts to promote multiple blogs together. They allow you to add a different URL to every image.

GIF images are an effective way to grab attention too. When using them, ensure that the image text does not occupy more than 20% space because Facebook uses a text overlay tool to ensure that the image occupies 80% of the overall design.

2. Increase Your Blog’s Organic Reach Through Optimization

Once you create a post and find an appropriate creative to complement it, you need to ensure that it achieves high organic reach. To share it at a time when most of your audience is online, go to Page Insights and select “Posts.” It will provide you the data on the days, and the time when most users are online, so you can reach a much wider audience. It also provides insights on other posts based on their time of publishing and engagement received.

You should post at different times of the day to know which time works the best for you. You can also ask your colleagues and team members to like and share your posts for that initial boost. As your organic visibility increases, Facebook will show your blogs in hundreds of people’s news feed.

3. Boost Your Post to a Custom Audience

Boosting your post is the next step of blog promotion on Facebook. You should start targeting the audience in the following sequence:

  • Your fans or the people who have liked your page
  • The friends of your FB fans
  • Your website visitors

The likes and engagement you get from this audience act as social proof that your post is receiving love and offers value. Creating custom audiences is the best way to target people. Here’s how you can do it:

  • Open Facebook Ads Manager
  • Find Audiences page
  • Click on Create Audience
  • Select Custom Audience
  • Click on Engagement
  • Set up the ad audience

The last step is to set the post-boosting campaign’s budget and duration. Boosting posts is among the most affordable options for promotion on FB. You can start with costs as low as $15-20 per day and analyze the results. If everything goes well, you can extend it.

4. Create an Ad Campaign to Target a Broader Audience

After getting a few likes and shares, you should expand the audience for your post’s promotion. Target High-ROI Audiences

When expanding audience, focus on:

  • Existing customers whom you need to keep in touch through brand education and engaging content
  • Your blog’s readers
  • Customers who are highly interested in your products and need a soft push via your educational posts to complete a purchase
  • People who have read or visited similar content on the web

If you limit your targeting to an interest-based audience, you can’t expect much from your promotional campaigns. To improve your conversion rate, use Facebook Audience Insights to find their core interests and then build on them.

Create a Campaign on Facebook Ads Manager

Though boosting posts on Facebook is the surest and the fastest way to promote your blog, you need a few more tricks to expand your audience. Creating a FB Ads Manager campaign can be of immense help here. Doing it is simple — select the Use Existing Post option and pick a post from your FB page.

Using Ads Manager to boost your blog helps you to:

  • Promote it to multiple audiences
  • Optimize your ad placement
  • Optimize your ads for clicks, reach, and conversions

5. Evaluate Campaign Results

It is critical to use analytics to measure your campaigns’ effectiveness once they are up and running.

You should be mindful of critical campaign metrics such as:

  • Your campaign’s CTR
  • Its CPC
  • Average time spent on the blog
  • The pages people visit on your website
  • The number of conversions such as email subscribers

To analyze these metrics:

  • Click on the Columns menu
  • Select Customize Columns
  • Select the checkboxes for the performance metrics to be included in the report

You can use Google Analytics reports to check the other traffic metrics, such as average time spent on-page.

Use your past campaigns as the benchmarks for your future campaigns. You need to compare your existing metrics such as CTR and CPC with your past performance. Consider extending your campaign if you get a high conversion rate and engagement with your FB posts.

6. Create A/B Tests

A/B testing is among the most effective and reliable methods to determine the type of images, copies, and headlines that can produce the best Facebook ads results. Facebook ads A/B testing also allows you to compare multiple versions of ads for campaign optimization.

When promoting your blogs on Facebook, test the following:

  • Ad placement
  • Description texts
  • Target audiences
  • Headlines
  • Ad images

According to a survey of nearly 37,000 Facebook ads, most companies ran just a single ad for their campaigns. It’s a bad practice; it’s counterproductive for various reasons—it hampers the customization of ads and won’t let you assess which headlines, images, and descriptions work best. The volume of A/B testing you do is directly proportional to the number of effective ads you churn out.

Tip: To ensure the statistical relevance of A/B testing results, you need more than 200 clicks to decide which ad variations and combinations work best. 

Sharing and promoting on Facebook is among the most effective ways to highlight your blog in front of the right audiences and boost conversion. Writing a compelling ad copy and working on an engaging design can make your blog go viral. You should not underestimate the importance of experimentation and A/B testing; they are the best ways to promote your content on Facebook.

Facebook promotion: 10 post ideas and tips for page promotion

In this article I will talk about promotion on Facebook, one of the most capricious and complex social networks. I will show 10 successful posts with analysis and give advice on how to promote a page on Facebook.

Let's start with something tasty 🙂 The FRESH online store advertises a product using a recipe. Thanks to a good photo, the post is appetizing, I want to buy products and create the same dish - the recipe is right at hand. nine0004

The next is a post on the Facebook page of the MIF publishing house, advertising a course on self-acceptance. Here is a good illustration that captures attention - first you see the image, then you decide to read the text.

Read the post and see how it is structured. The text is short, but there is all the necessary information to interest a person. First, a short title, then an inspirational quote, and then technical details and a link to details.

Post from the Dominos pizzeria in cooperation with the quest company Mozgva. This is a great example of how brands can team up to promote on Facebook. Well, the space illustration with pizza and cats is good. nine0004

The LABA online educational platform has made a useful post - illustration cards with thoughts from the book. If you have a designer, take a look at this option - useful selections provide good audience engagement.

Another Facebook post with good text and a cool illustration is the announcement of the report from the 8P conference. The text is structured in paragraphs and emojis, the most interesting moments of the report are included in the announcement. The corporate bright style of the illustration will surely attract attention in the feed. nine0004

April Fool's post on the IKEA Facebook page. The company suggested using pictures with interiors for the background of video calls - the option to replace the background is in the Zoom service, which many companies have switched to due to remote work. The idea is great, even without jokes. By the way, the post got several times more likes than the average of any other post on the IKEA page.

Another interesting idea for promoting on Facebook is from the Webpromoexperts academy. The guys launched a series of “believe / don’t believe” posts - they tell some unusual fact about marketing, and subscribers need to guess if it’s true. GIFs for laughter and attracting attention in the feed. nine0004

Fitness does not lose heart during quarantine - training can also be done online. While the trainers are not busy with clients, you can shoot more training videos, they will come in handy for later. By the way, video is a good format for promoting a page on Facebook. Video content is gaining the most response here.

A useful detail in this post is subtitles. Many users turn off the sound of the video in the feed, so you can attract attention with the help of large subtitles. And spectacular girls in the background. nine0004 Video workout with subtitles to promote a fitness club on Facebook

To promote a page on Facebook, posts do not have to be unique and with super-cool design. If the material is useful to the audience, it will go well on its own. Here is an example of such a post from the page of the Ringostat company, which provides a call tracking, telephony and end-to-end analytics service.

The company collected data on demand in different market sectors for six months and made an interactive dashboard. The material got into the target audience - the post has 44 likes, while neighboring posts barely get to 10. Probably, the post was further promoted, but in any case, there is a very good ratio of likes and reposts. nine0004 A well-engaged post on the Ringostat page

And the last example is from the Skyscanner flight search service. Sometimes your followers just need to relax watching the sunset over Los Angeles. But the photo in this case should be really impressive.

Simple photo post on Skyscanner company page

Facebook promotion tips

Collected basic tips for promoting on Facebook - from page design to advertising requirements

nine0035 Create a business page

You need a business page to promote your company on Facebook. You won’t be able to work with a personal one - this is contrary to the rules for using Facebook, and there is a threat that the social network will block the account for this. In addition, business pages have advantages: you can view detailed statistics about users and posts, run ads, differentiate roles for page management.

To make a business page on Facebook, click on the "Create" button on the top panel and select the "Page" item:

Menu for creating a page on Facebook

Next, you will need to step by step configure the page for your type of business. Follow Facebook prompts and don't be afraid to make a mistake, you can edit and complete all the data later.

Please note! Read more about creating a business account on Facebook on our blog.

Design the page properly

Design in such a way that it is immediately clear where the user is and what he can do with your help. I will tell you what is most important when promoting a page on Facebook. nine0004

Make a cover and an avatar. Cover - large image on top, avatar - round image on the side. Use the png format for a clear image.

  • The avatar image must be at least 170 by 170 pixels. It is better not to change it - the avatar serves as a recognizable face of the company and is displayed in all your posts in the user's feed.
  • The cover image is ideally 851 by 315 pixels, weighing up to 100 Kb. It can be changed to draw attention to new promotions. nine0057

Please note! Facebook Image Cheat Sheets: profile and cover media sizes, post photo sizes.

This is how the avatar and cover look on the SendPulse page. In connection with the coronavirus, we decided to slightly change the images to suit the situation, but left the recognizable color, font and logo:

Avatar and cover on the business page SendPulse

The cover can be made animated, this will make the page more recognizable and memorable. Need video file length 20-90 seconds, the recommended size is 820 by 462 pixels.

Animated cover page on Facebook

Describe the business. Fill in the "Information" tab - briefly write information about the company, give contacts, describe the mission. If you want to make a detailed description, there is a section "History" for this.

Business information on Facebook

Set up a username for the page so you can be found quickly. The username is displayed below the page avatar. When you change the name, the link to the page will automatically change:

Page name and link

Consider link buttons. Buttons are important - they prompt the user to quickly contact you, perform the desired action. They are located under the cover on the right. The button can lead the user either to a communication channel — to Facebook or Whatsapp messenger, to dialing a number, to sending a letter, or to an internal or external link.

The message button will help you if the page has a chatbot configured. If the user has questions, he will first get to the chat bot, which can process simple questions about delivery time, products, and so on. This will save time for your support. If the bot cannot answer, it will automatically connect the employee to the chat - this function can be easily integrated into the bot if you create it on the SendPulse platform. I will tell you more about the capabilities of the chatbot later. nine0004 Link buttons on the page

Discover Chatbot

Build auto sales funnels and answer user questions using a chat bot on Facebook, VK and Telegram.


There is a small life hack for buttons. As you can see in the previous screenshot, there are two buttons. But when you customize your page, you only see one, by default it's a button to send a message to Facebook Messenger: The "Message" button is on the new page by default

In order for the second button to appear, you need to edit the existing one and select any other function for it:

The button on your Facebook page can be remapped

To check, switch to view the page as a visitor - click on the three dots to the right of the "Share" button and select the option "View as Page visitor":

Facebook makes it possible to look at your page through the eyes of a visitor

Both buttons are in place:

Two contact buttons can be created per page

Consider audience preferences

To promote on Facebook, like in any other social network, you need a strategy. You need to understand how the audience behaves, then you can effectively influence it. nine0004

Here are the main numbers that will come in handy (according to research by Popsters and MediaScope):

  • The largest and most active age group is from 25 to 44 years old.
  • The most active day of the week is Sunday, the most inactive are Tuesday and Wednesday. Most often, users enter the social network around 9:00 and 16:00.
  • The preferred length of the post is from 160 to 1000 characters, people react to such posts the best.
  • The video format is gaining more responses, the second most popular is posts with photos. Worst of all, users react to "naked" links. nine0057

But do not rely on general figures. Study your own audience:

  • Make a portrait of the client - who is your main target audience, her age, interests, lifestyle, income, and so on.
  • Identify customer needs - what they are looking for in your product. This will help you tailor the product to their pain and communicate the benefits from their point of view.
  • Collect feedback - read comments on posts, conduct polls, arrange voting.
    • nine0060

    Create a content plan and design guide

    Think of a content plan to promote your Facebook page. Come up with headings, decide on the ratio of content types. Consider how to engage your audience in creating user-generated content. Develop cover designs for posts, design standards for photos, videos, text in different headings.

    Be sure to complete a document-guide on design and content for the SMM manager. It will serve as a quality standard for everyone involved in content for your company. There will be no need to memorize all the fonts, colors and rules - they will be recorded. And if the specialist suddenly changes, the instructions will help the new person quickly join the work. nine0004

    Invite friends

    When you have finished with the design and made the first few posts on the Facebook page, start promoting. To get started, use your own influence: ask employees to share the page in their accounts and invite friends to it. These options are available to both the page owner and all visitors:

    Share the page and invite your friends

    Style pictures and videos correctly

    Make images stand out. In order for the picture in the feed to hook the user, it must be bright, encourage them to read the post. This applies not only to pictures, but also to video covers - if the user has autoplay disabled, he will see exactly the static cover that you have chosen for the video. nine0004

    When promoting on Facebook, follow the rules of the network, this applies to the size and content of your pictures. In order for the social network to skip ads, the image must be at least 500 by 500 pixels, and in order not to reduce coverage, the text must occupy no more than 20% of the image area.

    Attention! Save useful links for promotion on Facebook:

    • Facebook Ads Guide - A cheat sheet on ad design.

    Keep in mind that Facebook is sensitive to the content of the content - it will not let “adult” posts into advertising, which have a hint of sex, alcohol, smoking on the cover. In the text, respectively, this should not be either.

    Don't get carried away with hashtags

    Hashtags don't work well on Facebook. First, seriously - when was the last time you yourself searched for something here using a hashtag? Secondly, in the search results, the user will first see posts from pages with which he once interacted, that is, hardly new and still unknown. Thirdly, there is a theory that Facebook perceives the abundance of hashtags as spam and underestimates such posts in the issue. nine0004

    The most you will need Facebook hashtags for is as a unique tag for your promotion so that the user can find all the posts on the topic.

    Involve users

    Facebook's feed ranking algorithm pushes interesting posts forward. Posts with a large number of likes, comments and reposts are considered interesting, that is, with good involvement. The higher the engagement rate of the page as a whole, the higher its posts will be shown in the feed of subscribers. nine0004

    For engagement:

    • Use viral content. Something interesting and emotional that users will want to share.
    • Ask questions in posts, motivate for discussion.
    • In the end, ask for a like or a repost.

    Set up a chatbot

    A chatbot is a program that communicates with a user using an automated script. You can set up a lot of actions in the chatbot: talk about a product or event, book a visit, pick up products, answer frequently asked questions. nine0004

    The bot is available 24/7, that is, it replaces the round-the-clock support service. Facebook chatbots from SendPulse will help you create an automatic sales funnel:

    • classify the lead;
    • request more information;
    • warm up the lead;
    • bring to purchase;
    • complete a deal or connect for this manager.

    The Facebook chatbot can be viewed live on our Sendbot. Read the article about how and why we created the bot and chat with it on our Facebook page. nine0004

    Use the retargeting pixel

    Use a pixel to promote on Facebook. This is a piece of code that needs to be generated using Facebook and embedded into the site. It will transfer data from the site to the Facebook advertising account.

    With the help of a pixel you can track what people who come from Facebook are doing on your site. Thanks to tracking you can:

    • Generate audiences for advertising - show the necessary ads only to those who have completed a certain action on the site. nine0057
    • Track conversions - understand how effective individual campaigns are.
    • Optimize conversions - show ads to people who are more likely to take the desired action.

    Please note! Useful link - official instructions for creating and setting up a Facebook pixel.

    Install a widget with social networks on the site

    Through SendPulse, you can create a widget for a site through which the user can immediately go to the messenger he needs: Facebook, VKontakte, Telegram. And there the chatbot will immediately pick it up - you can program into it all the actions that new leads usually need. For example, make an appointment or find out about the range of goods and services, get a lead magnet or an event program. nine0004 Messenger subscription form created in the SendPulse constructor

    Facebook promotion: what to remember

    Check your Facebook feed regularly for inspiration. See which posts get the most engagement and try similar posts in your area.

    Follow our Facebook branding tips:

    • Create a business page and style it the way you want. Make a cover and avatar, come up with a page name, fill in information about yourself and set up contact buttons. nine0057
    • Consider the characteristics of the Facebook audience - its age, activity, and content preferences.
    • Create a content design guide and create a content plan.
    • Invite friends - they will be the first subscribers of the page.
    • Design pictures and videos according to the requirements of Facebook. Keep the content in mind - no "adult" content, and respect sizes for different ad formats - this is where the Facebook Ads Cheat Sheet will help.
    • Don't get carried away with hashtags. Use them only as a unique label for your action or flash mob. nine0057
    • Engage users. The more reactions your posts get, the higher they will appear in the feed of subscribers.
    • Use the Facebook Chatbot to automatically manage leads on the social network and make bulk personalized and segmented mailings. Register with SendPulse to create Facebook, VKontakte and Telegram chatbots in a convenient visual editor without code knowledge.
    • Embed the Facebook retargeting pixel on your website.
    • Install the messenger subscription widget on the site. nine0057

    a complete step-by-step guide to page promotion

    On March 4, 2022, Roskomnadzor decided to block Facebook, and on March 11, 2022 - to block Instagram. If you are in Russia, most likely, both social networks are currently unavailable to you.

    But we have some useful material for you.

    (For those who have social networks working - the text of the article is below, under the list of links)

    Telegram:

    How to start a channel in Telegram

    5 ways to monetize Telegram

    How to make stickers for Telegram: a step-by-step guide

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    Odnoklassniki:

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    Yandex.Zen:

    Channel on Yandex.Zen for small business: how to write a selling article

    for advertising in Zen

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    Updated by Daria Rakova.

    How to increase the number of Facebook page fans? How do you get them to interact with you? How to turn these people into clients and buyers? Read this step-by-step guide or contact TexTerra for SMM promotion right away. We help to stand out from competitors and fall in love with the target audience. nine0004

    Table of contents:

    Pages

    Cover and Avatar

    Address

    Template and target button

    Information on page

    Content

    Publications with video

    Facebook Stories

    Promotion and analytics

    Information in other social networks and services

    Communication on Facebook

    Invitations

    Automation

    Shop

    Reviews

    Competitions

    Targeted advertisement

    Partnerships

    Page statistics on Facebook

    Additional capabilities

    Guest post or article

    Live-TRASSIAS and Article

    LIVE

    Offline promotion

    Total

    Table of contents:

    Page design

    Cover and Avatar

    Address

    Template and target button

    Information on page

    Content

    Publications with video

    Facebook Stories

    Promotion and analytics and services

    Communication on Facebook

    Invitations

    Automation

    Shop

    Reviews

    Contests

    Targeted advertisement

    Partnerships

    Page statistics

    other advice on promotion on Facebook

    Additional capabilities

    guest post or article

    Live

    offline Protection

    Cover and avatar

    • Static cover

    Page cover is not only the face of the brand, but also an excellent platform for advertising. On it, you can promote your products and services, invite subscribers to webinars and conferences, and much more. To understand how to format it correctly, look at an example. nine0004

    An advertising offer can be placed both on the cover itself and in the description for it, because the user will see it as soon as he clicks on the cover

    Another point worth paying attention to is the quality of the cover. As you can see, there is no blur in the picture above. To achieve this result, you need to create an image of at least 820 by 312 pixels in PNG format. We recommend using images b and in a larger size (for example, 1702 by 630 pixels) so that when opened on monitors with a higher resolution, the pictures are large and look good. nine0004

    This is how the small cover (851 by 315) looks like on a large screen with a resolution of 1920 by 1080 pixels:

    There is a lot of black space on the sides. The picture looks small

    And this is how the big cover looks (1702 by 630) on the same screen:

    There is almost no black space on the sides. The picture is big. It's easy to view

    Once you've set your group's cover, be sure to check out how it looks on a mobile device. Anything larger than 640 by 360 pixels will be clipped. nine0004

    • Static avatar

    The size of the avatar must be at least 170 x 170 pixels (128 x 128 for smartphones). As in the previous example, you can upload a larger image so that it is larger and of better quality when opened.

    This screenshot has a 1290px x 1290px avatar open. Monitor resolution 1920 x 1080 pixels

    • Animated cover or video blog

    Animated covers on Facebook can currently only be created on business pages. This feature is not yet available on the personal page. nine0004

    The video must be between 20 and 90 seconds long and at least 1250 x 312 pixels in size. The recommended size is 820 x 462 pixels. It is best to use video with a resolution of 1250 x 463 pixels and an aspect ratio of 2.7.

    You can change the size of the finished video using the online editor. For example, Resize-Video.

    To make an animated cover, go to the company profile, click on "Edit" and then "Select video". The video must be uploaded to the library on the page in advance. nine0004

    Select the desired video in the pop-up window.

    Making an animated Facebook cover

    Then select one of the suggested video thumbnails and click Save Changes.

    By the way, the video is playing without sound. Keep this in mind when choosing a video for your cover.

    • Animated avatar

    Animated avatar can only be made on the personal page. To do this, you must use the Facebook app for iOS or Android. The algorithm of actions will be as follows (using iOS as an example):

    1. Go to your profile and click on your profile picture.

    2. Select the "Select photo / video" command.

    3. Click the "Use" button.

    Animated avatar for the personal page

    Address

    The Facebook page address is pulled automatically from the title. To change the URL, change the page name.

    Template and target button

    Facebook has special templates for different types of business: Services, Company, Sites, Non-Profit Organization, Politicians, Restaurants and Cafes, Shopping, " Public Figures" or "Video Page". nine0004

    To install a template, go to your Facebook settings, go to the "Templates and tabs" section and select the one that suits you best.

    View gallery

    Once selected, click "Apply template"

    Here's how it's done on mobile: right under the cover, you can change. nine0004

    To add the first one, click Add Button.

    These are the button options for Facebook pages

    Each template has one or another button by default, but it can be changed. For example, install a "Call" button so that a person can make a call immediately from Facebook.

    Select a country code and enter a number, then click Save

    Smartphone users can now call your company with a single tap. It's fast and convenient. nine0004

    Mobile users can call, and desktop users can copy the number

    All clicks on this button can be tracked in the "Statistics" section. It can also be promoted as an advertising post.

    To get more calls, click on the corresponding button in the menu

    To view statistics on the button, click "Statistics" in the menu on the left, then "Page Actions". You will see all clicks.

    When someone calls you, the information will appear on graph

    Page information

    The more information you provide, the more professional and credible your page will appear to consumers. Do not neglect this point. Tell everything you can tell, in every detail. Add photos and videos. Complete the services section if necessary.

    Ask at least a few of your customers to leave a review about your company. If you don't have a website but have a group, you can enter your Facebook group address in the "Website" line and link them together. nine0004

    View gallery

    You can enter a lot of information: title and description of the page, category of services, contact information, opening hours, price range, status (closed or open), Instagram account and location on the map

    On a personal page, you can indicate the position and place of work. This is necessary so that users can get to your business page through the profile.

    To enter information about your place of work, go to the "Edit profile" section, select "Work" and start typing the name of the page. nine0004

    Free social media audit

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    More

    Content

    Page created and designed. It's time to move on to the content.

    Publications with photos

    • Make a rough content plan. nine0045 Users love content that is both useful and entertaining. Announce new blog posts, post high-quality infographics and videos, and start interesting discussions. Not enough ideas? We have as many as 96. Choose the most suitable for your industry.
    • Keep Facebook in mind when posting. In the video below, we talk about the four main features of the social network:
    • Use quality branded images. Beautiful visuals with your company logo will help create a unique style and make the brand more recognizable and professional.

    Post from the official Visa page

    It is desirable that the images for the posts be large - 1200 by 630 pixels for horizontal images and 1200 by 1200 for square ones. This size is needed so that users who use large screens do not experience inconvenience. We already talked about this at the very beginning of article 9. 0004

    • Post regularly. It is impossible to say exactly what frequency of publications will be optimal. It is worth experimenting with the time and frequency of publications in order to identify the best option in a particular case.
    • Encourage your audience to publish posts mentioning you or your company using a topical hashtag - this way you will collect high-quality UGC over time.
    • Highlight your best publications . The posts that get the most likes and reposts should be in the most visible place so that those who have not yet viewed them do so as soon as possible. To pin a post to the very top of the feed, click on the arrow in the upper right corner and select the "Pin to Top of Page" command.

    This is what an attached post looks like

    Posts with video

    Video is one of the ongoing trends of every social network. In addition, according to research by Google and Ipsos, 55% percent of users use videos instead of shopping lists when shopping. nine0004

    Find out which video formats are supported by Facebook here. If you can't post your video, you can fix the problem by reading this article.

    The video format tramples everything else in B2C and B2B. "Read" and "photos" - the last century

    When publishing a video, do not forget to check "Show on Facebook Watch" so that yours is displayed not only on your page, but also in a special separate tab on Facebook.

    This is what the Facebook Watch feed looks like

    Important! Only videos from verified pages and profiles, and pages and profiles with more than 5,000 followers are shown in the Watch section.

    Read more about Watch in the Facebook guide.

    Facebook Stories

    Don't forget about Facebook stories. Here are some headings for Stories.

    • The inner life of your company. Show your corporate events, employees, their jobs. nine0057
    • Discounts, promotions and promo codes. Stories on Facebook are available 24 hours, just like on other social networks. Encourage your audience to take advantage of a great offer here and now.
    • Polls. With Polls in Stories, you can find out what users think about your company and much more.

    This is what the page looks like when the story is posted on it:

    You can share the story both in the profile and on the company page, but only through the application for iOS or Android. nine0004

    In the story, you can place a text publication, music, video boomerang, poll, photo and video taken with the front camera (section "Selfie"), as well as "Mood" - a section in which you can select a ready-made thematic GIF.

    View gallery

    To post a story, click "Add Story" under your profile or page photo, then select the post type0004

    Promotion and analytics

    Information in other social networks and services

    Your content is great. It's time to share it outside of the Facebook page. If you have accounts on other social networks, be sure to give them information about your Facebook page and vice versa.

    • Link the group and page. This will increase the reach and engagement of both sites. You will also be able to manage the group, create publications and communicate with members both on your behalf and on behalf of the page. If anything, you can untie the group at any time. nine0057

    Header

    This is what the page-linked group would look like:

    • Link your Instagram profile to your Facebook business page. This will allow you to run Insta advertising campaigns (they are launched using Facebook Ads Manager) and collect accurate statistics on them.

    Instagram promotion* in 2021: the most detailed guide

    • Give a link to your page in the description of other accounts in social networks , and on your Facebook page, give links to your VKontakte, Twitter, Youtube, etc.

    We link to our Facebook page in the YouTube channel header

    • Add a link to your page in your email signature. To do this on Yandex mail, go to "Settings" - "Personal data, signature, portrait".

    Enter the required information, format and save. nine0004

    Setting up a signature in Yandex.Mail

    Signatures in other mail services are set up in approximately the same way.

    • Promote your page in the mailing list. If you run a newsletter, tell your subscribers about the Facebook page and why they should subscribe to it. If you don't have a mailing list yet, start building a base for it. You are ignoring one of the most powerful traffic and lead generation channels.
    • The last tip in this section: recommend your page on all social networks where you have followers! Sometimes giving a link in the description is not enough. You need to encourage the audience to follow it. Make a post about why your VKontakte followers should join your Facebook page. It is clear that since they read you on VKontakte, most likely it is more convenient for them, but you may be of interest to a small part of the audience.

    Communicating on Facebook

    • Leave useful and thoughtful comments on other people's publications . Try to make users want to view your profile and go to the brand page.
    • Mention other users in your posts. When you mention people with the @ symbol, there's a good chance your post will be featured in their feed. Most Facebook users have this feature enabled by default, but even if not, the person will look at your post and decide whether to publish it on their page or not. And if he decides to publish, you will get the attention of his audience. nine0057

    This is what a Facebook mention looks like

    Book: 100+ Internet Marketer Hacks

    Invitations

    • Invite friends to like your page. When you are just starting to develop your Facebook page, you should not neglect any of the methods that allow you to increase the number of likes.

    Invite your friends to like your page. To do this, click on the button with three dots under the cover of the page, select the "Invite Friends" command, check the box next to "Send an invitation to Messenger" (so that the person receives your message personally) and write an invitation that will not cause him negative. nine0004

    Do you post cool content? Write about it. Do you want him to like the page in a friendly way, and then unfollow when you gain a real audience? As you say, there is nothing wrong with that.

    Sending an invitation to friends

    Someone will ignore your message, someone will enter into a dialogue, and someone will silently like the page.

    How to use e-mail for targeting on Facebook, VKontakte, Google and Yandex

    • Send invitations to new friends. Every time a new person is added to your friend, send him a message that reads something like this: “Hi. Thanks for adding me as a friend. If you are interested in [insert your topic], join my page. Every day I publish there the most interesting and useful content on the topic. Here is the link - [link to your page]. Come in :)".
    • Invite people from your phone or email contact list. nine0045 It doesn't matter who these people will be: your clients, pen pals, or just passing acquaintances - invite everyone to become subscribers to your page (if they refuse, it's okay, you have to start somewhere). Invite people to your page no more than once, so that the invitation does not look like spam.

    To do this, upload your contact list using the Facebook mobile application. Click on three lines, then "Contacts". Recommended friends will appear on the screen, whom you can invite to become followers of the Page. nine0004

    This is what uploading friends from contacts looks like

    Automation

    By clicking on the "Message" button, users can write private messages to your page. Often, many of them hang unnoticed until the moderator visits the page. To prevent this from happening, set up automatic replies. For example, you could write the following: “Thank you for writing to us. We will respond within a day." Then the user will not expect a momentary response from you and will remain loyal to your company. nine0004

    "Message" button, through which users can communicate with your company personally

    To set up an automatic reply, go to the page settings and select the "Messaging" section.

    Go to "Messaging"" title="Go to "Messaging"

    In "Messaging" you can set up a greeting, and also see a link to your page in the messenger to insert it on your site, for example.

    View gallery

    Message customization features

    To set up automatic replies, click Customize and you will be taken to the Facebook Business Suite, which combines messaging features for Facebook and Instagram business pages.

    Then select "Instant Reply" and enter the message you want to send to users after they write to you.

    Sending an invitation to friends

    In addition to an instant reply, you can also set up an automatic message. nine0004

    You can set up different types of messages: from a reaction to the fact that your page is recommended / not recommended, to a list of frequently asked questions

    The algorithm for setting up all types of messages in Facebook Business Suite is approximately the same.

    Depending on how quickly you respond to user messages, your page will display information about how much you respond on average.

    Install the Facebook Business Suite app on your smartphone so that users can see that you are responding quickly. So you can track messages to all your accounts in one place and quickly respond to them. nine0004

    Facebook Business Suite interface

    In addition to viewing and replying to messages through Facebook Business Suite, you can post, schedule Instagram posts, and even promote your page.

    Shop

    If you choose a template that has a Shop tab, you have the option to add your products to your Facebook page and tag them in the post.

    View gallery

    When you go to the "Shop" tab, we see the products of page

    If you click on a product, Facebook will offer to place an order on the site.

    Any of the products can be added to publications. To do this, click on the appropriate button and publish the entry:

    As a result, it will look like this:

    Reviews

    In addition to calls to action in publications, you can (and should) encourage users to leave reviews on your Facebook page.

    Get your customers to be honest about their page experience so that potential customers can use reviews to guide their selection. nine0004

    View Gallery

    This is how testimonials will look on your page. Don't Forget to Answer Them

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    Contests

    An interesting contest will increase both the reach and engagement of your page. If you try hard, then the number of subscribers / fans.

    Here are some tips for running Facebook contests:

    • start with the goal of the competition, and then think over the mechanics;
    • raffle something valuable and directly related to the brand;
    • carefully think over the idea of ​​the contest and link it to the newsbreak;
    • draw up the official rules of the contest;
    • record the summing up on video and post it to the public;
    • hold contests regularly, alternating mechanics.

    Facebook contests are similar to contests in other social networks

    Targeted advertising

    You can also increase your audience reach with Facebook ads. Click the "Promote" button on the main page, then select the purpose of the publication.

    View gallery

    You can promote both individual posts and the entire page

    You can promote a page on Facebook and Instagram if the desired target audience lives there. To do this, you need to create an advertising campaign in Ads Manager, select the goal, the page you want to advertise, click "Manual placements" in the settings and leave a checkmark only in the "Instagram" line. nine0004

    View gallery

    This is how you can set up ads that will be shown on Instagram

    Properly set up advertising in social networks can significantly increase sales. In our TeachLine training center, teachers from TexTerra teach not just the mechanics of working with cabinets, but the generation of effective campaigns from the moment an advertising idea is created to analytics. You can read more about the course here.

    Partner placements

    Contact the admins of other publics on Facebook and agree on co-marketing. Let them recommend your page to their followers, and you recommend them. The same can be done with the mailing list, if you have approximately the same number of subscribers, and with any other traffic acquisition channels.

    Page statistics

    Promotion without analytics - time and money wasted. Facebook has a lot of data that will help you run your community more effectively every day. nine0004

    View the summary:

    Research your target audience:

    Track the growth of the community:

    See what type of content is getting the most reach and engagement, and at what time the content is most interesting to the audience:

    Click on each of the tabs in the " Statistics". After studying this information, you will be able to create the highest quality content that will receive wide coverage and be in demand among your users. nine0004

    To get detailed statistics on your page and your competitors' pages, use the services from this article ("Facebook" section).

    Other tips for promoting on Facebook

    Additional features

    • Write an article on your website "10 reasons to like our page on Facebook. " Accompany each item with a screenshot to prove your point. At the end of the material, do not forget to link to your public and come up with a catchy call to action. nine0057
    • Add the Page plugin to your site. "Page" allows visitors to see your news feed directly from the pages of the site. Installing it is very easy. All you need to do is: select the desired settings, copy the code and paste it on your site.

    Page plugin settings

    • Pin the bar Hello Bar to the very top of the site. This is a shareware service that can increase the likes of your articles. To do this, go to the main page of the service, add your site and select the Social Engagement goal. nine0057

    After choosing a goal, choose a method to achieve it. Best suited Hello Bar

    Choose the color and size of the banner (you can choose from ready-made templates), the pages on which it will be displayed, write the text and click Publish Now. After that, you will be prompted to insert the service code into your site template. Once you've done that, the Hello Bar will work and you'll be able to track your stats.

    We encourage users to like articles

    • Create creative polls, contests and quizzes. Engage with your audience at all levels. nine0057

    You can create a poll to find out the opinion of subscribers on a particular topic. To do this, you need Polls for Pages.

    View gallery

    This is how the poll setup in Polls for Pages looks like. The service is in English, but its interface is intuitive. The survey can be done in Russian or one of the many languages ​​

    You can start the quiz using Quizzes for Pages. The setup algorithm is similar to Polls for Pages. After creating a quiz in the app, you can either install it on the page (if you have more than 2,000 likes) or link to it in the post. nine0004

    This is how the quiz will look on a page with more than 2,000 likes

    • Give out discounts for likes. The Facebook Coupon App and Social Offers will help you with this. The first allows you to create personalized discount coupons that are activated with a like. The second activates the discount after a certain number of people join the promotion. Both applications are paid, but there is a free trial period that can be requested from technical support. nine0057
    • Offer quality content for likes. Use the method described at the very end of this article. Only instead of the "Tweet" button, set the "Like" button. This can be done using the Viral Lock service.

    The user tweeted the article and only then got access to the desired material. The same can be done with Facebook

    Guest post or article

    To get even more people to know about your page, write an article on a popular resource. Instead of linking to your site, ask the site owner to add a link to a Facebook page. If the site is popular enough, and the readers like the article, you can be sure that there will be a lot of transitions. nine0004

    katerina Kushnir published an article on our website and in her description provided a link to her Facebook profile. Now we indicate links not in the author's description, but at the very beginning of the article

    Live broadcasts and webinars

    If you have a lot of subscribers, you can arrange a live broadcast from your personal account and encourage viewers to subscribe to your business page during the broadcast . To go live, click on the appropriate button in your profile:

    To start a live broadcast, click on the "Live" button

    Select live broadcast settings, check the picture and sound. If necessary, add a message to your users, and when you're done, click on the "Go Live" button.

    Why does business need live broadcasts? 5 Livestreaming Tools

    When the broadcast ends, the video will automatically be saved to your profile and will hang there for the whole day. After this time, it will be automatically deleted. nine0004

    To prevent this from happening (after all, this is useful content, and you can still use it), use the SaveFromNet service. Paste the link to your video into the search bar of this service and click the "Download" button.

    A webinar can also help promote a page, since you can verbally recommend your page to people who are loyal to you (after all, they signed up for this webinar, which means they think that they can learn something from you) and immediately give it link. nine0004

    How to run a webinar: from preparation to the final

    Offline promotion

    In addition to word of mouth, which can bring the desired audience to your page, there are several ways to get people offline: