How to add stories on facebook business page
How to Use Facebook Stories for Business: The Complete Guide
From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception.
The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels. The platform remains a powerhouse when it comes to building and maintaining relationships, with no signs of slowing down.
Approximately 500 million people are using Facebook Stories daily. It’s pretty clear that despite the ephemeral nature of Stories, they provide lasting impact. And, they’ve been shown to be just as good at driving brand lift as Facebook feeds and Instagram Stories.
After viewing a business’ Story, 58% of people say they’ve browsed a brand’s website, 50% say they’ve visited a website to buy a product or service and 31% headed to a store to scope things out.
Whether you’ve just created your first Facebook Page or are looking to add a little more sparkle to your Stories, we’ve got you covered with our guide on how to use Facebook Stories for business.
What are Facebook Stories?
Facebook Stories size
Facebook Stories length
How to use Facebook Stories for business
Facebook Stories tips and tricks
Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
What are Facebook Stories?Just like Instagram Stories, Facebook Stories are fleeting images or videos designed to disappear after 24 hours (although users can screenshot a Facebook Story or view Story highlights to refer to them later).
Stories can be found above Facebook’s news feed, both on desktop and in the app.
They can also be posted and watched on the Messenger app.
Back in the early 2000s when Facebook was first created, users made real-time updates sharing passing thoughts and what was on the dinner table that night. While food photos still reign supreme on many social apps (such as Instagram), many people now turn to Facebook to share larger, momentous updates, or their own personal highlights, with friends and family.
Facebook Stories give an opportunity to go “old school” again and post fun, authentic moments as they happen throughout the day.
Facebook Stories have also become an increasingly attractive way for business owners to connect with their customers. Since Facebook refocused its ranking system to prioritize friends and family in the news feed section, some businesses saw their reach, video watch time and referral traffic go down.
Stories can be another opportunity for businesses to get eyeballs on their content, especially because they take up prime real estate on both the website and mobile app.
Source: Facebook
Facebook Stories sizeFacebook Stories are sized to fill up your entire phone screen, and call for a resolution of at least 1080 x 1080 pixels, for images and videos alike. Ratios from 1.91:1 to 9:16 are supported.
Text and logo placement is equally important. Make sure to leave about 14% or 250 pixels of space at the top and bottom of your visuals. No one wants to discover late in the game that their captivating copy is covered by a call-to-action or their profile info.
Facebook Stories lengthStories on Facebook are short and sweet for a reason. They’re designed to keep your viewers engaged throughout the experience.
The video length of a Facebook Story runs for 20 seconds and a photo lasts for five seconds. When it comes to video ads, Facebook will play Stories for 15 seconds or less. If they run longer, they’ll be split into separate Stories cards. Facebook will show one, two or three cards automatically.
After that, viewers will need to tap Keep Watching to continue playing the ad.
Facebook Stories are a great tool for humanizing your brand and showing your customers what’s behind the curtain when it comes to your business.
When you run a Facebook Business Page, you have two options for posting Stories: either organically, just like you would on a personal account, or through paid ads. Either way, you’ll want to show the personality behind your business, and the products and services that you offer.
Stories are an opportunity to loosen your collar, as they say, and be a little more informal with your communications. Your audience isn’t expecting a polished visual masterpiece. In fact, about 52% of consumers say they want to watch Stories that are brief and easy to understand.
When it comes to drumming up ideas for business Stories, keep in mind that 50% of Facebook users want to explore new products and 46% are keen to hear your tips or advice.
Source: Facebook
How to make Facebook StoriesTo post a Facebook Story from a business Page, you must have admin or editor access. Unlike Instagram, Facebook lets you post Stories from your desktop, but the features are a bit more simple and only allow you to play around with image and text. To make your Stories more lively and get the most out of Facebook’s Story features, try posting from the Facebook app.
- Log into the Facebook app (iOS or Android) and tap on your profile picture
- Tap Create Story
- Select a photo or video from your camera roll or tap the camera icon to create a visual of your own
From here, you can play around with Boomerang to make images flip forward and backwards or Music to add sweet tunes to your Stories. You can also add some more flavor to photos or videos with filters, stickers, text and doodling options, and special effects.
Source: Facebook
How to check your Facebook Story viewsAfter creating your Facebook Story, the next thing you’ll want to do is check out your Facebook Story views.
To do this, you’ll need to:
- Click on your Facebook Story
- Select the eye symbol on the bottom left-hand side of the screen.
From there, you can see a list of who has watched your Story.
If you want to explore even more data, turn on Story Insights by clicking on Page, then Insights, then Stories.
These metrics include:
- Unique opens: The number of unique people who have watched one or more of your active stories within the past 28 days. New data is provided on a daily basis.
- Engagements: All of your interactions within your Stories from the past 28 days. These include replies, reactions, sticker interactions, swipe ups, profile taps and shares.
- Stories published: Your business’ total amount of Stories published by your designated Facebook administrators over the past 28 days. This excludes active stories.
- Age and gender: With enough viewers, you can see how your audience shakes up by gender and age range.
- Location: The cities and countries where your viewers are currently located. Like age and gender, this data won’t be shown if your audience is too small.
If you have money in your budget for advertising, you can create campaigns with Stories. Facebook’s Ads Manager allows you to track how many people complete a desired action, i.e., whether they convert.
How to add music to Facebook StoriesWhen it comes to Facebook Stories, silence isn’t always golden. One Facebook study found that 80% of Stories that included a voice-over or music created better bottom-of-the-funnel results than soundless ads.
Music is also an excellent tool for evoking emotion and memories.
With Facebook, you can curate a soundtrack to your favourite moments just by adding music.
Here’s how to add music to your visuals:
- On your app’s homepage, look to the head of your News Feed and tap + Add to Page’s Story.
- Take a photo or video, or choose an existing one from your camera roll.
- Press the sticker icon then tap Music.
- Choose a song to capture the mood of your Story. Select a song with the label Lyrics if you want them to appear on the Story.
- Use the slider to pick the exact clip you want to play.
- Finally, tap to select your display style and then press share.
The blink-and-you’ll-miss-it nature of Stories has changed with the introduction of Facebook Story highlights, collections of Stories you can pin to the top of your Page. Now, you can keep your Stories around beyond 24-hours so that you and your audience can revisit them whenever.
To start:
- Tap your profile picture
- Scroll down to Story Highlights and press Add New
- Choose the Stories you want to feature and tap Next
- Give your highlights a title or adjust your audience by tapping the Facebook Story settings icon, which looks like a gear
You also have the option to make your Stories last longer by turning on the Facebook Story archive feature.
From your mobile browser:
- Look to the top of your News Feed for Stories
- Tap Your Archive
- Select settings
- Choose Turn On or Turn Off to enable or disable the archive
Keep in mind that once you delete a visual, it’s gone for good, and you won’t be able to save it to your archive.
Facebook Stories tips and tricksShoot verticallyThe vast majority of people hold their phones vertically.
As tempting as it is to shoot horizontally, landscape-style, these images won’t be as quick and easy to view.
In fact, studies show that people hold their phones vertically about 90% of the time. Meet your customers where they are by having your videos mirror how they hold their phones.
Plan aheadOne way to make Facebook Stories a priority for your business is to create a content calendar. Creating Stories on the fly can be great for updating audiences on live events as they happen, but spur-of-the-moment posts can also include more mistakes.
Planning ahead gives you more time to brainstorm, create and polish content that shines. It also keeps you accountable when it comes to posting on a regular schedule.
Just remember that your content shouldn’t be set in stone. If online conversations all turn to a tragedy in the news, it can seem a little out of touch to focus on self-promotion. Don’t be afraid to make changes to your plan as needed.
And, if you need to know how to delete a story on Facebook that’s already gone live, you can click the three dots on the top right of your story for the delete button.
Use templatesNot everyone has a strong eye for design. Not to worry — you can use templates to help convey your brand’s vibe, whether that’s minimalistic, a retro aesthetic, or a complete mishmash of ideas.
You can use free templates from companies such as Adobe Spark — or Hootsuite. Our creative team put together a collection of 20 free stories templates you can use to create engaging and visually stunning content.
You also have the option to use Facebook’s own Story templates for ads that can be used across Facebook, Instagram and Messenger. Just pick a template after creating an in Ads Manager and customize as needed.
Below is an example of a final post on Instagram, but both platforms share a similar interface when it comes to Stories.
Source: Facebook
Add CaptionsThe future is accessible.
You want to make sure you’re creating content that all audiences can enjoy. Likewise, many people watch Stories with their phone on silent. They may miss your messaging if you don’t add captions.
Currently, Facebook doesn’t have an auto-generated captions option for Stories. But there are video editing apps out there that can sync text with your voice, such as Clipomatic or Apple Clips, if you don’t want to add it in manually.
Download your free pack of 72 customizable Instagram Stories templates now. Save time and look professional while promoting your brand in style.
Download the templates now!
Include a CTAStories can do more for your business than help create a pretty picture. By including a call-to-action (CTA) in your posts, you can inspire audiences to visit your blog, purchase a product, pick up the phone and more.
Wondering how to add a link to your Facebook Story to encourage action?
If you’re looking to measure brand awareness, reach or video views, you can select Add a website URL in Ads Manager and then pick your CTA from the dropdown menu.
These will pop up at the bottom of your Story.
Available call-to-actions on Facebook Stories include “Shop Now,” “Contact Us,” “Subscribe,” Sign Up” and more. All Facebook business Pages have the option to use CTAs, regardless of their follower count.
For instance, Overstock uses a CTA at the end of their Story to encourage potential customers to jump on their next furniture purchase.
Source: Facebook
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8 Easy Steps To Create a Facebook Story on Your Business Page
Learn how you can help your business page increase organic reach, showcase your brand and increase your Facebook engagement with Facebook Stories for business pages.
With business pages’ organic reach continuing to decrease on Facebook, it’s now more important than ever to experiment with different ways to get your posts in front of as many eyeballs as you possibly can.
Facebook introduced Stories to business pages, which provides another opportunity to showcase your brand and increase your Facebook engagement. Facebook Stories had previously been limited to personal profiles, with a very little uptick in usage.
Facebook’s latest algorithm change prioritizes local news, as well as interactions between friends and family, making it even harder for posts from business pages to be seen without spending money to boost them. It’s now more important than ever to look at alternative ways to interact with your audience. Facebook Stories may help business pages gain some visibility.
In this blog post, we’re going to show you how to create Facebook Stories on desktop or mobile — and even schedule them in advance!
Much like Instagram Stories, Facebook Stories are visual rather than text-based.
They can contain multiple photos and videos to communicate a message and disappear after 24 hours. Business pages can only post Stories using the mobile app, not from the desktop.
Before jumping into Facebook Stories, it’s important to understand the difference between content that makes a good Story versus content that makes a good post. Much like on Instagram, Stories tend to lend themselves better to behind-the-scenes content and often have a more “guerilla marketing” feel than the professional photography you’re more likely to use with posts. You want viewers to watch your Story from the beginning to the end by guiding them through a journey. Here are some guidelines to follow on how to create a good Story versus how to create a good post:
| Facebook Story | Facebook Post |
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To share Facebook Stories, you must be an admin or editor of your brand’s page. Through the Facebook app on your phone or your page’s Creator Studio or Business Suite tab on desktop, you can directly post Stories by following these steps:
1. On desktop or in the Facebook app, go to your brand’s page. (You can also create stories from Facebook’s mobile Business Suite app, which allows you to schedule stories in advance.)
2. If you’re using the Facebook app, click on the “Create a Story” link under the “Create a Post” button.
2. If you’re on desktop, scroll down to where you see Publishing Tools, Creator Studio or Business Suite on the left hand side. (The label will depend on what version of the layout you have.
)
3. Click Create New and then Add Story.
4. Create your Story by taking photos or video, or upload photos and video from your desktop or camera roll. Note: if you are creating Stories on desktop, you will have less options than on mobile.
- Tap BOOMERANG to create captivating mini videos that loop back and forth
- Tap MOOD to create GIF-centric Stories frames to convey a chosen feeling
- Tap POLL to ask a question, customize the answers and let people vote for their favorite option.
- Tap MUSIC to add a clip of a song to your photo or video.
- Tap STICKERS to add tags, location, questions, shopping tags, time, etc.
5. Add filters, text, or draw on it. Tap Effects to add other creative effects to your photo or video, or Save to save it to your camera roll.
6. Tap Buttons to add a Call-To-Action button (Book Now/Get Directions/Learn More/Call Now/See Event/See Offer) to your Page’s story so people can interact with your page
7. Tap Done, then tap Share To Story
How do I share your Instagram story on Facebook?If you have a business profile on Instagram, you can allow your Instagram Stories to be shared to Facebook Stories automatically:
- Access your settings in the Instagram app
- Select ‘Story Settings’
- Turn on ‘Share Your Story to Facebook.’
With this method, all of your Story analytics will be combined and viewable on Instagram.
You can also push your Instagram Stories to Facebook Stories manually.
- Start creating a story, then tap Send to.
- Below Your Story, tap Sharing Options.
- Select Share to Facebook Every Time or Share Once.
- Tap Share.
algorithm Facebook Facebook Stories news feed social media
All functions and statistics. — instamer
TikTok
After Facebook published Facebook Stories for Facebook Pages.
Use Facebook Stories for Facebook Pages
After the introduction of Stories, Facebook made it clear that the feature would only be available to people. But that has changed, of course, and just like Instagram Stories, Facebook Stories is getting new features and functions.
The more options, the better it is to post stories directly to Facebook instead of sharing them to Instagram. The exposition includes photos for Facebook Stories. If you share an Instagram Story with a poll as a Facebook Story, it is not active on Facebook and your fans cannot vote.
The merger of Facebook Stories and Magger Stories not only resulted in 300 million users. It also shows how closely Stories and Facebook Mager are and will be related.
In this article, we'll show you what features are available for Facebook Stories.
Posting Facebook Stories to Pages
When you open your Facebook page through the mobile app, the Call to Action button for Facebook Stories will appear. If you go to the story creation page, the Facebook camera will open and you can create your own story in the familiar style and post it on your Facebook page.
Unfortunately, Facebook made a mistake here, and Stories is tied to the old admin rights. Because of the business manager, many of you probably no longer have these rights. The solution to the problem is as follows: Facebook Creator Application .
Publishing Facebook Stories through the Facebook Creator app
Integrating stories for pages into the Creator app doesn't make much sense.
After installing the application, you can always unsubscribe and select the relevant pages. Even Facebook probably doesn't know why it was done this way.
Once you have selected the correct page in the Facebook Creator app, you can post stories to your Facebook pages. But not directly on the page, but through the subscription section and the "Things you've shared" section. The name alone suggests that the Creator app has a different purpose, but it can also be used to publish stories. It doesn't matter if the page is verified. All pages you manage can be selected in the Facebook Creator app.
Features are not identical to Instagram Stories. You can also find some features in Facebook Stories for Pages.
Facebook Stories features
For Facebook Stories
Polls can be created directly for Facebook Stories. This gives you the opportunity to draw additional attention to your stories. In addition to views on your story, you'll also get information about how many upvotes each answer received.
The feature is similar to Instagram. Think of questions and choose two possible answers. In addition to text, emoji can also be defined as response options.
Add location information to Facebook Stories
You can use location information to give your stories a local connection. It is very interesting for events or even for groups. Use of location information for Facebook Stories.
Facebook reaction to quick replies
We know quick replies from Instagram Stories. Quick replies with famous Facebook reactions are also possible for Facebook. This way, fans can easily react to your content, which should have a positive impact on engagement.
Connecting to Facebook Mager
Replies to Facebook Stories can also be sent to multiple people. This opens a Facebook Mager group chat similar to Instagram Direct. Messengers are increasingly sharing content, and Facebook Stories are now part of that evolution.
Tag people in Facebook Stories
Tagging from other Facebook pages doesn't work yet.
However,
Use stickers, emojis, effects and memes for Facebook Stories
Each Facebook story can be highlighted with various stickers and emoji. Stickers change at different intervals and adapt, for example, to everyday life. In addition, all regular emoji can be used. Interactive stickers are activated by Facebook at regular intervals. These active stickers grab attention and can give your content an extra boost.
There are also effects for Facebook Stories and Facebook Stories. They are available exclusively for Facebook Stories and are therefore one of the few items that are also not available for Instagram Stories.
Boomerang for Facebook Stories
Boomerangs offer many creative possibilities and are an integral part of Instagram Stories. Stories are also supported on Facebook. Not only from shared Instagram Stories. You can also use the Facebook camera to take photos directly on Facebook and add them to your stories.
You can see for each content in your Facebook Story how many people have viewed it.
However, unlike Instagram Stories, you can't see who it was.
However, user activity on Facebook Stories was very low-key, and apart from contacts from the social network and marketing environment, almost no one used Facebook Stories. It may look different in other age groups, but compared to Instagram Stories and Snapchat Stories, the response was manageable. Now Facebook Pages will soon be able to use Stories, and they will.
Facebook Stories Statuses for Business
The more Facebook invests in Stories, the more important statistics become. Facebook statistics has a separate section for Stories. All references to published stories are listed here. Statistics are available for 14 days. So if you use Facebook Stories, you should also keep track of the evolution of your calls.
Compared to
Integrate time into Facebook Stories
Stickers were one of the first features of Snapchat Stories at the time and are of course also available for Facebook Stories.
Integrate temperature into Facebook Stories
Like time of day, Facebook Stories is more geared towards private users. The feature can also be used on Facebook pages.
Companions want Facebook Stories
Amy Sun (Facebook Product Manager) commented as follows:
We listen to our community and are working to make it fast, fun and easy for people and pages to create stories on Facebook. Over the next month, Pages will be able to create stories to share with people who follow them.
By uploading a video, you agree to YouTube's privacy policy. Mit dem Laden des Videos akzeptieren Sie die Datenschutzerklärung von YouTube. Even more
Ozil; label > Ozil; input checked = "checked" name = "unblockAll" type = "checkbox" value = "1" / > Always unblocks YouTube
The fear certainly didn't come from people who would like to see stories from companies, but from companies who also want to use their Facebook for stories. It also makes sense since there are many businesses that have more reach on Facebook than on Instagram.
So soon we will see more Facebook Stories and, above all, more stories from brands and companies.
If you're already a regular user of Instagram Stories, you'll quickly get along with Facebook Stories. However, in their current form, they are inferior to Instagram Stories. Linking Instagram Stories to hashtags, in particular, opens up a lot of opportunities for businesses and influencers. Hashtags and Facebook are such a thing. Connecting stories to locations is also available in
We'll hear a lot more about Facebook Stories. Like Instagram Stories, they will be part of social media marketing, and social ads will continue to be heavily influenced by Stories.
Unable to share Instagram story to Facebook
When you share a story on Instagram, did the share to Facebook option disappear? Don't panic, see below how to get it back in a few easy steps.
Instagram stories for Facebook not working
When you share a story on Instagram, does the share to Facebook option disappear? Don't panic, see below how to get it back in a few easy steps.
In short, go to Settings > Linked accounts > Facebook > sign in and reconnect to your Facebook account.
This usually happens after Instagram has lost contact with Facebook, such as when you change your password, switch from an account to another in the same Instagram app, change connection or country, and usually need to reconnect to your Facebook account .
Where can I FLY? Instagram page
Share link to Facebook button not showingStarting from Instagram, open the settings accessible from the Instagram account details screen by tapping the top right icon, which contains three parallel lines.
Instagram settingsInstagram does not post to Facebook 2018
Here, the account settings offer all possible menus, including the one that matters to reconnect the Facebook account: the menu associated with them - click on it to enter.
Linked accounts menu All external shared accounts used by the Instagram account are now listed.
Currently, possible services are Facebook, Twitter, Tumblr, Ameba and OK.ru.
Even if the right account is displayed here, it may have been disconnected from the Instagram account. This can happen in several cases, most common when administering multiple accounts on the same phone, when switching between accounts.
There is actually no way to revert the default connection when switching accounts, and it happens, especially for Facebook business page sharing, that it must be reconnected after each account switch.
Click on your Facebook account to reconnect it.
Where can I FLY? facebook page
Facebook related menuNo option to share Instagram story with Facebook
Even if the Facebook account name was displayed on the previous screen, we can see here that it has been disabled from the Instagram account as it offers the option to login system to change where possible.
Login to Facebook to share the story on the business page Just click on the login option, and in most cases, after some exchange between Instagram and Facebook, which materialize with a loading animation, the Facebook page name will reappear.
It probably doesn't even need to enter your Facebook password again, and you don't have to select a page to use, just click on the registration link and wait for the connection to reconnect.
You can also disable your Facebook account from Instagram here.
Facebook business page linked to InstagramShare your story to Facebook not showing
And that's it! Now go back to the last Instagram story that was posted on the account, and the share to Facebook icon should be here, not open to Facebook yet, because the background of the icon is transparent.
International SPA and web consulting on Facebook
Instagram share on Facebook history page backClick on the Facebook icon and a Facebook pop-up message will appear.
Either click on the button to instantly access Facebook, or tap on the window to cancel the action instead of sharing the story.
Post to Facebook a story on InstagramDisappearance of an Instagram share story Facebook
This is it! If the message is successfully sent to Facebook, access to Facebook will be confirmed and the Facebook sharing icon will change to show a white background and a transparent icon.
The Facebook badge icon may disappear regularly, especially when switching accounts, for example from a business account to a personal account and back to a business account.
Each time an action is performed, you may need to reconnect to your Facebook account to be able to share this story.
Instagram will not contribute to the Facebook story
Please note that after switching accounts and sharing a new Instagram story with a Facebook share, it is possible that it will end up in the Facebook account and not the associated business story. pages.
In this case, you must first go to Settings>Linked accounts>Facebook>login to ensure that the story is properly distributed.
Where can I FLY? Instagram page
Can't share Instagram story to Facebook
If you can't share Instagram story to Facebook, try the following solutions:
- update Instagram and Facebook apps in app store,
- disable private browsing when using internet -browser,
- delete Facebook phone account and go to Instagram settings, log back into Facebook,
- Remove applications and accounts and install them again.
With all these solutions, you should be able to decide if you can't share your Instagram story to Facebook.
How to share an Instagram story on a Facebook business page
To share an Instagram story on a Facebook business page, start by making sure your Instagram account is set up as a business account. Then double check that the connected FaceBook account that is used to log in is the administrator of the Facebook Business Page.
After Instagram has been switched to a business account, the connected FaceBook account has been set as the page administrator, and the FaceBook connection has been updated in Instagram settings, it will be possible to share an Instagram story with a Facebook business page story by creating a new story and sharing it in FaceBook - if there is no button to share a story in a FaceBook business page, start by publishing a story, then open it, go to advanced options > story settings > sharing and activate the option to share with a Facebook business story page.
