A business account on Instagram offers more options for public business information and call-to-action buttons than a creator profile. An Instagram business profile should be set up and optimised with your marketing goals in mind; you need to decide which call-to-action button will benefit your business most.

Once you have chosen to switch to a Business profile, you can begin by clicking the ‘Edit Profile’ button on your account. This section of an Instagram business profile will allow you to input vital information that your customers will want to see, such as your website address, email, phone number and what your business is all about!

Optimise Your Instagram Business Bio

Instagram only provides businesses with 150 characters in their bio so you must include only the most important information there. Your bio should include a sentence that summarises what your business is about and a call-to-action statement such as ‘click the link below’.

Even though Instagram Business allows you to place buttons on your profile for call-to-action, writing something that asks potential customers to take action in your bio is another great way to work towards your goal.

Emojis in a bio are also a good idea depending on your business, as they not only look more appealing but have been proven to increase interaction online! Set out your bio in a clean, organised way so that your Instagram business account looks professional, but also fun.

Add Public Business Information

Once you have added basic information such as your business name, website and bio to your business account you can get started on adding public business information.

In this section, you can connect your Instagram business account with your Facebook page (which is highly recommended), select a category that your business belongs to, choose which contact details you will allow users to view, and select a call-to-action button, if necessary.

Plan and Post Content

After your Instagram business account has been set up, you can begin planning and uploading quality content such as images, videos, reels and stories.

The best thing to do is have a grid of around 6 to 9 posts uploaded on your Instagram business account before you begin following others and communicating via hashtags.

This is because Instagram users are much more likely to follow your business account if you have content there already waiting to be viewed. An empty business profile is likely to turn customers away.

If you are an influencer or blogger then it is best to set up an Instagram creator profile, rather than a business account. A creator account provides a more varied insights tab that allows Instagram creators to see which specific content lead to changes in following or engagement.

Additionally, Instagram creator profiles do not require as much information as business accounts, such as contact details and an address. Even if you do not own a business, you still might have a marketing plan for your Instagram creator account in order to boost your followers.

Enter Basic Information

Information such as your name, bio and contact details can also be displayed on an Instagram creator profile so make sure you enter the information you would like followers to see, and hide the information that you don’t want them to see (e.g. your phone number).

Your bio can be less professional than a business account and gives you the chance to add a little personality!

Start Posting Content

The key to an Instagram creator account is content; you are a creator and should have an effective content plan in place. Similarly to setting up a business profile, your Instagram creator account should have a few images uploaded and ready before you begin following and engaging with people.

Even 3 images can make a difference on a started creator account, compared to an empty grid where people are unlikely to follow you back.

Follow and Interact with Other Creators

Following and interacting with other Instagram creators will not only open you up to a wider audience but can also give you inspiration on what to post. Engagement is one of the most important factors to Instagram so make sure you like, comment and share others posts to gain recognition and create relationships online.

If you already have a personal Instagram profile and want to switch to a business or creator profile, you can simply change the information in your bio, if necessary, and add the contact details once you have switched over. Here at thesocialnetwork, we offer social media training and consultancy to help you grow your business online. If you are looking to switch over to a business account but find yourself struggling, we can help. 

To get access to free Facebook training visit our events page. 

The average business should post on Social Media around 3 times a week, which means a whopping 156 post ideas are required per year! It can be overwhelming trying to think of that many things to say about your business but we’re here to help with the ultimate post...

Instagram is one of the most popular social media platforms around with over 1 billion people signed up to the app! This makes it ideal for socialising online, and the perfect place for businesses to find their target audience. Because of Instagram's popularity, the...

How to make a business account on Instagram: creating and setting up

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For entrepreneurs, brands and companies, Instagram* has a special type of page called a business account. I will tell you what an Instagram business account is, why you need it and how to create one.

You can skip the equipment and go directly to the instructions.

A business account is a professional account designed for users who want to promote their products or services. A profile for business differs from a regular account in an expanded set of tools for working with content and additional functionality for registering an account.

There are currently two types of business accounts on Instagram*:

• Author. This option is for bloggers.
• Company. The account is suitable for companies and entrepreneurs.

At the time of launch, "Author" differed in functionality and statistics. Now the functions of "Author" and "Company" are almost the same.

In addition, during the process of creating a business account, the user will be prompted to select a category. At the moment there are about 1000 different categories. Example:

• Artist.
• Fitness trainer.
• Athlete.
• Author.
• Musician/group.
• Blogger.
• Designer.
• Tutor/teacher.
• Politician.
• Digital publisher.
• Editor.
• Director.
• Entrepreneur.
• Model.
• Public figure.

The selected category or subcategory allows you to more accurately reflect the direction of the user's activity. But you can change the category at any time or completely prohibit its display in the profile.

Actually, the type of business account and category does not play a special role. Such segmentation is needed to structure all business pages and select the right audience. For example, for users who are interested in fashion, Instagram is more likely to show content from a stylist rather than a restaurateur in the Recommended tab.

Business accounts on Instagram* were created to highlight the pages of brands, companies and entrepreneurs and provide them with conditions for active promotion.

A business account allows users to increase brand or product awareness, increase audience coverage and sales, and attract customers through marketing activities.

Quite unexpected brands are sometimes promoted on Instagram — for example, here is the profile of the Saratov Concrete Mix Plant

The Magnit chain of stores is also active on Instagram

Extended description. On the profile page, you can specify the line of business, address and contact details, link to the site, description. You can add eternal stories that tell about the product, methods of purchase, terms of cooperation, customer reviews. As a result, the visitor can immediately understand what kind of page it is and why it might be interesting.

Convenient communication with the audience. The owner of a business account can add "Call", "Contact", "How to get" buttons to his page. Thanks to this, users can find out the contact details of the company and contact it to make a purchase or ask questions.

Advertising and promotion. You can run targeted ads with custom creatives or promote your featured posts. Moreover, you can run ads both from the Instagram* mobile application and from the Facebook* advertising account.

Statistics analysis. The study of statistics helps to analyze the effectiveness of content, identify errors and develop the right promotion strategy.

There are other equally interesting features available to business account holders. For example, you can create branded content in collaboration with a brand or author. You can create a store and tag products with the Instagram* Shopping tag. You can set up saved answers to frequently asked questions and reply to messages instantly.

There are two ways to create a business account on Instagram: register a new account with the "business" status or switch your personal account. Let's consider both methods.

If you already have a personal Instagram account, then go directly to "Edit Profile" - here is the required instruction.

Now to the instructions on how to create an Instagram* business account from scratch.

Open the main page of Instagram. To enter the platform, you can use one of three options: "Login with Facebook *", "Register" or install the application and register on a mobile device. The Instagram* app can be downloaded from the Google Play Store, the App Store, or the Windows Phone Store. When logging in via Facebook*, you need to log in with your username and password. The principle of registration on the web page and in the mobile application is similar. Select "Register" and move on.

Enter your details in the registration form: phone number, first name and last name. Create a username and password. Click Next. Now you will be prompted to indicate the date of birth, confirm the phone number. We perform these steps - your personal account is registered.

On the recommendations page that opens, click on the avatar icon. Here you can go to the profile and further to its settings.

On the profile page, go to the Edit Profile section.

In this section, you can change or supplement information: add information about yourself, specify the website address and email, change the username. But since we want to change the type of account, we click on "Switch to a professional account" on the left side of the page.

Immediately after the click, a page with the benefits of a professional account will open. Click "Next" and proceed to choose the category that best describes your activity. If you want the category to be displayed in your account, check the corresponding box.

Now you have to choose the type of account - "Author" or "Company". There is no particular difference in terms of promotion and functionality. Choose the type that best suits your positioning.

Check or complete contact information.

Your business account is almost ready. Read the platform recommendations, click "Finish".

Account registration and transition to a business profile completed.

Your blank business account on your mobile device will look like this:

You can now edit your profile. Add a photo and description of your product or service. Create eternal Stories with a list of assortment and terms of cooperation, make the first publications and more. View statistics on account reach and content engagement.

However, in order to fully access the business account functionality and use the promotional features, you need to connect the Facebook page*.

Only a Facebook* business page can be linked to an Instagram* business account. So, start by creating a Facebook business page if you don't already have one. Then you can go directly to the connection.

To connect a Facebook* page to an Instagram* business account from a computer:

1.Go to "Settings" of the company's Facebook page*.

2.Select the Instagram* tab from the list on the left.

3. Next, you will be prompted to select the desired account. Log in to your Instagram business account* and refresh the web page. If successful, you will see that the Instagram account is connected.

In the mobile app, you can link your Facebook* business page as soon as you switch to a professional Instagram* account. If there is no business page, you can create it. Since we previously created a business account without being linked to Facebook, we proceed as follows:

1.Click on the "Promotion" section on the Instagram* business account page. Select a Facebook page* and log in.

2. Read the setup conditions and click “Yes, complete the setup”. Now you have access to the section for creating promotions and you can promote publications.

You can also run ads on Instagram* through the Facebook* ad cabinet.

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how to do it (4 steps + instructions)

To make selling on Instagram more convenient and efficient, the social network has introduced a special profile format for companies — a business account. The transition to it is available to absolutely all users. I'll walk you through how to connect and set it up step by step - as well as what features it provides and how they help sales.

A business account is a type of Instagram profile created for business promotion and analytics on the social network.

How to connect

If you logged in through a PC, then you need to make just a few clicks to connect a business account. In the settings, find the "Switch to a professional account" item, then select the "Company" sub-item. Follow the prompts: specify the category of your business and set up its display in the profile.

How to switch to another category? Easy peasy! To do this, go to your Instagram profile page and click "Edit Profile". In the “Profile Information” section, select “Category” and change it to any other that is relevant to you.

Switching to a business account from a smartphone is also easy: select "Account" from the settings menu, scroll to the end of the list that opens and click "Change account type". The further algorithm is the same as on a PC: read the tips, find the appropriate category and confirm your choice.

You will also be offered to integrate your Facebook. This can be done immediately, or at any other time. The condition is now optional, but the integration will greatly expand your opportunities for positioning your business on social networks. By the way, on Facebook it should also be not just a personal, but a corporate page.

Interesting. You can quickly and safely promote your social network by boosting likes, reposts and views on publications. So you can increase coverage and get a hot target audience. Click and use -> TapLike

Related:

Features

So, you have switched to a commercial profile. And you will definitely want to immediately try out all the new features and chips. Then I will give a brief overview of the settings and advantages that distinguish an Instagram business account.

1. Profile category

The instagram business profile allows you to display the subject of your page. In addition to the inscriptions “brand” and “personal blog”, which are now quite common, you can put any other profession or topic, for example: musician, politician, clothing store, cafe, bar, etc. This is important because it attracts the attention of your target audience.

As advertising

2. Communication buttons

For this setting, please fill in the contact details first. Add them to the fields: email, phone, address. Then the action buttons will become available, and they are implemented through integration with third-party applications for business. You will be able to place, for example, an online registration form or online payment. It will look like "Call", "Register", "Order delivery", etc.

A business account makes it easier for users to contact you. For example, when you click on the "Call" button, the phone number automatically appears on the mobile dialing screen, that is, you do not need to copy it to the phone's memory, open the desired section, paste it - everything is done in one click.

By the way. In order for Instagram algorithms to work for you, I recommend cleaning your account from garbage through the Instahero service. Use the promo code "INSCALE" to get a 30% discount on a full analysis. Click and test -> Instahero.

3. Statistics

Various statistics can be viewed for a business profile. So you get the opportunity to track the reaction of subscribers to a particular content, analyze the effectiveness of advertising campaigns, contests, etc.

Statistics exist both for the profile in general and for individual publications and stories. This feature is useful not only for selling accounts, but also for personal brands.

Profile statistics

On a business account on Instagram, you need to click on the “Menu” section on the profile page. Then select "Statistics". Switching between tabs here you can see:

1. The number of visits to the profile, clicks to the site, coverage indicators;
2. Weekly publication information;
3. Subscriber information: number of subscribers/unsubscribers, subscriber locations, gender, age.

Life hack. Want to increase your reach and engagement on social media? Then we recommend LiveDune. The service will quickly and safely conduct social media analytics and offer promotion options. Click and test for 7 days for free -> LiveDune (Promo code "INSCALE" discount 30%)

Publication statistics

In addition to general statistics, track reactions to individual publications. To do this, on the profile page, select any photo or video and click "View statistics" under the publication.

The window will display the number of likes, comments, uploads and saves of the selected publication. In addition, the total number of actions performed with this post and the number of transitions to the profile are calculated here.

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Stories statistics

You can access the statistics of stories from the already familiar section “Menu” -> “Statistics” -> “Content”. Next, you need to find the “History” section. From here, the coverage of each story is available. Clicking on any post will open more detailed statistics, where you can even find out exactly who viewed your story.

Related:

4. Promotion and targeting

Instagram has its own functionality to promote your publications. It works in such a way that it allows you to show your posts to the target audience, advertise your profile or drive traffic from Instagram to some external resource. This is more effective than simple cheats, although you will need cash investments for this tool.

Lifehack. When replenishing your account, use a special service that returns up to 20% back to the balance of the promotion amount. For example, you threw in 10,000, and you can run an ad for 12,000. Click and learn more -> GetUniq.

Related:

5.

Shopping Tags allow the audience to view your product cards, read the description, find out the price, go directly to the desired section of the online store. This feature has a positive effect on the growth of sales.

Interesting. I also recommend using multilink. It will help to create a full-fledged online store, as well as contact you via instant messengers.

6. Physical address

If you sell goods not only online, but also offline, you are probably often asked how to find you in order to buy a service or product. Business accounts allow you to post exact addresses and hours of operation with access to view the address on a map.

7. Additional lead magnet

Posting an address may not be relevant to you if, for example, you do not offer your services offline. Then this place can be used to place an additional lead magnet. The address bar allows you to place a fairly large amount of information, which is very useful in cases where a profile description and biography is not enough.

Briefly about the main thing

The business profile is relevant not only for selling pages or instagram landings: its wide range of features will find its use even if you do not sell anything.

One of the most compelling reasons to switch to a business profile is free access to statistics that will show, for example, which posts turned out to be the most interesting. And finally, I will briefly list the main advantages:

• Ability to categorize accounts;
• Access to profile statistics;
• Convenient communication with users;
• Ability to run a full-fledged online store;
• Ability to promote a profile without third-party services.

And one more thing to help you. Do you want to make a bomb out of your account, get hundreds of subscribers a day and a flurry of enthusiastic direct messages? Then watch the courses below:

1. Involving stories on the phone ;
2. Promotion on Instagram.

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