Home » Misc » How often should i post on instagram to gain followers

How often should i post on instagram to gain followers


12 Tactics for Instagram Growth

Summary

Read on to find out the 12 best tactics (with tools and examples) that could help you grow a bigger, more engaged audience for your business on Instagram.

You will learn

  • The best practices to help you grow your Instagram audience
  • The importance of a unique brand voice on Instagram
  • How to post consistently and at the right times to grow your audience

You spend hours planning and creating content for Instagram. For a brief moment after you hit “Share,” all is right with the world. You’re confident you published something great.

Then, radio silence. Or a few likes and comments from your handful of followers. But how do you get more followers on Instagram if not by publishing great content?

There’s no step-by-step guide for Instagram growth. But there are best practices that will help you reach a wider audience and win over new followers.  

Here are 12 ways to get more followers on Instagram.

💡

Schedule your Instagram posts, carousels, stories, and reels with Buffer
Visually plan your content calendar and make your profile a "must-follow" with Buffer's suite of Instagram scheduling and analytics tools.

1. Optimize your bio

Make the most of those 150 characters. Your Instagram bio tells potential followers who you are, what you’re about, and what action you hope people will take after visiting your profile.

Your Instagram bio should include:

  • A clear description of what you do
  • Touches of your personality
  • A call to action (shop, read more, contact us, etc.)
  • A link

Your in-bio link is your only clickable link on Instagram, so use it wisely. Some businesses include a standard link to their website, while others change it regularly to reflect recent posts. But if you want to make it easier on yourself, take advantage of link-in-bio tools such as Start Page that allow you to turn a single link into a catalog of links.

CoolStays includes all the important aspects of a great Instagram bio.

Consider including a branded hashtag as well. For example, we encourage our fans to use #BufferLove when they talk about our products. Adding the branded hashtag to our bio tells people which hashtag to include to catch our attention. Plus, when anyone taps on the hashtag, they’ll see posts from fans who have used it.

At Buffer we include our #BufferLove hashtag in our Instagram bio.

2. Find your best time to post on Instagram

Notice how we didn’t say find thebest time to post on Instagram? The truth is, there is no universal answer for when to post on Instagram to reach the highest number of people. But there are ways to figure out the ideal times for your followers.

First, use Instagram Insights to figure out when your audience is online. Tap the “Insights” button from your Instagram business profile, scroll to “Your Audience,” then tap “See All. ” From there, scroll to the bottom to find your audience’s most active times.

Instagram Insights will help you find your best time to post.

You should also consider when your content will be most relevant. For example, a step-by-step recipe video might perform better outside of work hours because people are more likely to be cooking. A coffee shop post, on the other hand, might do well around 2 p.m. when people go through an afternoon slump. Experiment with different posting times and track engagement.

If you're looking for some extra guidance on when to post, Buffer's Answers feature provides you with three posting time suggestions for maximizing your reach on Instagram.

Buffer's Answers feature uses data from your previous posts and followers' activity to calculate your best times to post.

Find more in-depth guidance in our article, How to Find Your Best Time to Post on Instagram.

3. Post consistently

A 2021 study of 14 industries shows that businesses share four Instagram posts per week, on average. But we recommend posting at least once a day.  Brands that get into a regular flow with Instagram posts tend to see the best results. According to a Tailwind study, profiles that post daily gain Instagram followers faster than those that post less frequently.

With Instagram’s algorithmic timeline, consistency is a key element to getting your posts seen. If your posts are shared on a regular basis and picking up good engagement, Instagram’s algorithm will likely show your posts near the top of your followers’ feeds.

Of course, quality is always more important than quantity. Posting more often doesn’t necessarily translate to higher engagement rates. Focus on creating content that will resonate with your target audience—more on that in section 9: Engage with your audience.

Instagram scheduling tools allow you to post consistently without having to worry about posting directly from the app every day. Take a look at How to Schedule Instagram Posts to Save Time and Boost Engagement to discover our favorite  Instagram scheduling tools (free and paid) along with scheduling tips.

4. Learn how the Instagram algorithm works

Many Instagram users initially panicked about the switch from a chronological feed to the ranked timeline. However, since the change, the average post is seen by 50% more followers than before. So, forget about learning how to beat the Instagram algorithm. Instead, focus on learning how to use the system to your advantage.

There are six factors that determine what shows up in each person’s timeline:  interest, timeliness, relationship, frequency, following, and usage.

Here’s a quick rundown of what each of those factors refers to:

  1. Interest: How much Instagram thinks a person will like the post based on previous activity
  2. Timeliness: How recent the post is
  3. Relationship: Accounts a person engages with on a regular basis
  4. Frequency: How often a person uses the Instagram app
  5. Following: Posts from the accounts a person follows
  6. Usage: How much time a person spends on Instagram

Instagram’s algorithm aims to surface the best content for each individual user. So, while six separate factors may seem like a lot to worry about, the best thing you can do is create high-quality content consistently.

We dig into each ranking factor in more detail in How the Instagram Algorithm Works in 2021: Everything You Need to Know. We also include guidance on how to create content that caters to each factor and share tips on how to use the Instagram algorithm to your advantage.

5. Experiment with different content types

Instagram is so much more than photos. Over the years, the app has introduced many ways to share content on the platform. Mixing it up with different content types is one of the best ways to gain more followers on Instagram because it gives you the chance to reach and connect with a wider range of people.

Remember: The algorithm looks at interest and strives to show people the content types that they interact with most often. So, if one person likes and comments on Instagram Reels more often than other post types, they’re likely to see more Reels in their Instagram feed. However, if another person interacts more frequently with carousel posts, they’ll see more of that content type in their timeline.

Each type of content has advantages. For instance, Instagram Reels have an edge because they’re the newest content type and Instagram always pushes new features. Since launching Instagram Reels in 2020, the app has moved the Reels button to the center position in the menu bar and made Reels appear larger than photo posts on the Explore page. Considering 200 million people check the Explore page every day, that additional visual real estate can make a big difference in how many people you reach.

Instagram TV (IGTV) videos also appear 4x larger than photos on the Explore page. And, since IGTV videos can be as long as 60 minutes, this type of content is ideal for long-form video.

Instagram Reels and IGTV take up more real estate on the Instagram Explore page.

Instagram Stories disappear after 24 hours, but they have their benefits as well. Fifty-seven percent of brands believe thatStories have been “somewhat effective” or “very effective”as a part of their social media strategy. Plus, if you have a verified account or at least 10,000 followers, you can add Instagram Swipe Up links to Stories to drive traffic to specific pages.

Meanwhile, carousel posts—a series of up to 10 images/videos in a single post—boast the highest engagement rates of all post types. Think of carousels as a mini-story or teaser to a longer-form piece of content, such as a blog. You can use text images, photos, video, or a mix of everything all in one thematic post.

DLC Anxiety uses a carousel post to explain how to reframe anxious thoughts.

Confused by all the arguments for different post types? People like what they like. So, while studies can tell you what the average engagement rate is for each content type or argue for one over the other, the best strategy is to use a variety. Mixing up your Instagram content allows you to reach people with different preferences, and that extended reach helps you boost your Instagram followers.

6. Find your brand voice and create unique content

People don’t follow your business on social media so they can see sales pitches. They follow your brand because they enjoy your personality and the content you create.

What works for one business might not suit your branding—even when you’re in similar industries. For example, Juggling Daisies Hobby Farm and Such and Such Farm both consider themselves to be unique farms. Juggling Daises is all about fun stories, cute photos, and wholesome content. Meanwhile, Such and Such Farm has a more rough-around-the-edges style that includes curse words and humor.

Ask yourself what you want your tone to be. Funny? Informative? Playful? Cynical? Your personality should also reflect what you’re passionate about. Such and Such Farm believes in sustainably grown produce, so many of their Instagram posts talk about their farming practices. What topics do you address with your Instagram content? Everything you share on your business account should show off your brand’s personality and beliefs.

Juggling Daisies shows off its unique personality in its bio and in Instagram posts.

Think of your business account as a person. Design a personality for the account and create branding guidelines so you can stay consistent. Branding guidelines should include notes on tone, style, and values along with your brand’s colors and fonts.

7. Write great captions

Nice photos catch people’s attention—great Instagram captions keep it. Captions give you a chance to provide more context or details about the photo or video you’re sharing. Plus, using keywords in captions can help you appear in search results on the app.

Instagram captions can be up to 2,200 characters. Of course, not every caption needs to read like a blog post. Play around with different lengths. Some photos pair nicely with a short, quippy caption with a couple of emojis, while others might benefit from something longer and more reflective.

The average length of Instagram captions is on the rise, but most brands still don’t go anywhere near that 2,200 character limit. In 2020, the average was projected to be 405 characters, up from 142 in 2016.

OnlineDrea uses both short- and long-form captions on Instagram.

So, when do you go long, and when do you keep it simple? There’s no hard-and-fast rule. Just like with content types, it’s best to mix it up. Take a look at these two posts from Andréa Jones of OnlineDrea. One post has a short caption, while the other specifically directs you to the caption for a longer explanation.

8. Research and use hashtags

We’ve explored hashtags a lot on the blog, but it seems that nowhere on social media are they quite as important as on Instagram. The right hashtags can expose your image to a large and targeted audience, and Instagram users don’t seem to get hashtag fatigue in the same way they might on other networks.

Start by finding hashtags that would appeal to your target audience. Free Instagram tools like Display Purposes and AutoHash help you find relevant hashtags for your Instagram posts. For instance, with Display Purposes, you simply type in a few words about your image, and it will recommend the top hashtags to use.

If you want to gain more Instagram followers, hashtags are essential. Using hashtags makes your content discoverable via search or filtering when people tap on the same hashtag from another post. People can even follow their favorite hashtags so that top content with that hashtag will show up in their Instagram timeline.

Instagram allows up to 30 hashtags per post, but don’t tack on extras just to hit 30. TrackMaven recommends nine hashtags for maximum engagement. Just make sure you don’t use the same nine hashtags over and over again. Instead, group your go-to hashtags by category so you can quickly add a few relevant hashtags to each post.

With Buffer Hashtag Manager, you can create and save groups of hashtags. Then, you can select from your pre-saved groups and add hashtags to your scheduled Instagram posts.

Hashtag Manager helps you build a library of hashtag groups so you can get more reach for every Instagram post.

9. Engage with your audience

Engagement is crucial for growth on Instagram. Many brands make the mistake of focusing on likes and comments without considering the people behind those metrics. If you really want to get more Instagram followers, you need to engage your fans in a conversation.

Keep in mind that just because someone sees your content, that doesn’t mean they currently follow you. If you have a chance to interact with a potential follower, you should take it. Every comment is an opportunity to gain a new follower (or keep a current one), so make sure you respond to each comment you receive. If your hands are already cramping at the thought of tapping away on your phone, don’t worry. With the Buffer Engage tool, you can reply to comments from your desktop.

But don’t just wait for your followers to start the conversation. Create engagement opportunities. Use Instagram stickers such as open-ended questions and polls in Instagram Stories. Ask questions in your photo captions. Encourage people to tag friends in the comments with prompts such as “Tag your BFF who you’d invite on this cruise!” or “Tag your wine-loving friend who you’d do this wine tasting with. ”

Need more ideas? Take a look at our Instagram engagement tips to learn how to get more followers on Instagram by increasing engagement.

10. Collaborate with others

Another great way to gain Instagram followers is to collaborate with others through partnerships or influencer campaigns.

Our brand spotlight with Blume is a great example. Blume gets access to Buffer’s followers through the original Instagram Story and the accompanying Highlights. Meanwhile, Blume will share the spotlight with their fans, which brings their audience to Buffer. It’s a win-win.

Instagram Highlights spotlight featuring Janice Ayan of Blume

Influencer marketing is another way to grow your Instagram following. If you have the budget, you can pay content creators to promote your brand. But if you’re hoping to keep it simple (and low-budget), micro-influencers (1,000–10,000 followers) can be very impactful.  In fact, content from micro-influencers has higher engagement rates than content from larger accounts. You can seek out micro-influencers to set up collaborations or simply re-share user-generated content (UGC).

Remember those branded hashtags we talked about in Section 1: Optimize your bio? One tap on your branded hashtag, and you’ll have an entire catalog of content to choose from.

When we first launched Buffer’s Instagram, we encouraged fans to use #BufferStories and #BufferCommunity. We used those hashtags to find and re-share user-generated content. Within one year, we increased our Instagram followers from 4,250 to 21,000.

We discovered Jon Woon through our branded hashtag and re-shared the content on our own account (with permission of the original creator).

Why is UGC so popular? "It relays authentic experiences about a brand’s products or services from previous customers, which boosts brand credibility," says Ramon Berrios of Trend.

Collaborations are also a chance to show off your values and personality through association. The businesses and people you align with and support say a lot about your own brand. Partnerships can be especially powerful for local businesses, too. Consider partnering with your neighbors so you can reach a hyper-targeted audience.

Make it easy for people to find your Instagram. No one should have to hunt through pages of your website to find your Instagram profile.

We use our website footer to link to Buffer's social accounts.

Add your Instagram account link to:

  • Email footers
  • Your website’s footer and/or sidebar
  • Bios on other social media platforms
  • Social media posts from team members

12. Analyze your results

One way to figure out how to get more followers on Instagram is to look into what your current fans respond to. You can monitor several Instagram metrics directly in the app with Instagram Insights or through third-party analytics tools such as Buffer.

Don’t obsess over vanity metrics such as likes and comments. Instead, think about what the metrics tell you. For example, if you’re testing out a new hashtag, metrics such as new followers and reach will tell you more about the value of that hashtag than likes from your current followers will. However, if you’re experimenting with different posting times, impressions can give you an idea of when your content is most likely to be seen. Your end goal will determine which metrics matter the most.

Analyzing your data can help you to spot trends and understand what content resonates with your audience. 

Watch for trends. Does a specific type of image get more impressions or engagement? Post more of those images and see how your followers respond. Do certain hashtags result in more likes from people who don’t follow you? Use those hashtags more often and keep an eye on new followers.

Read our Instagram Analytics guide to learn more about Instagram metrics and how to use them to fuel your marketing strategy.

How do you manage your Instagram marketing?

If you want steady Instagram growth, you have to give your target audience quality content on a regular basis. While piecemeal social media is fine for personal accounts, businesses need to be more strategic. All of the tactics we covered will help you gain more Instagram followers, but they’re not boxes you can check off once. Staying on top of your social media content strategy is crucial.

It takes time to plan and schedule posts. And managing engagement can be a challenge as well. With Buffer, you can manage every aspect of your Instagram marketing strategy, from scheduling through analytics, right in one platform. Get started for free.

Brought to you by

Did you find this article helpful? You might also like our all-you-need social media toolkit.

Get started for free now

How Often Should You Post on Instagram in 2022?

How often should you post to Instagram each week? Should you post on Instagram every single day?

If you work in social media, you’ve probably asked yourself these exact questions at one point or another.

To discover the answer, Later analyzed over 81 million feed posts (excluding Reels and IGTVs). Here’s what we found:

How Often Should You Post on Instagram Each Week?

Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Similarly, posting more typically equals more likes and comments in total.

However, the rate of reach and engagement per individual post varies as more posts are shared — and this changes even more depending on how many followers an account has.

  • For accounts with under 1K followers: posting 14 times per week delivers the highest reach and engagement rates per post.

  • For accounts with 1K-250K followers*: posting 14 or 20 times per week delivers the highest reach rate per post, while posting once per week delivers the highest engagement rate per post.

  • For accounts with 250K+ followers: posting only once per week delivers the highest reach rate and engagement rates per post.

*NOTE: When we analyzed the results in smaller ranges (e. g. 1K-10K followers, 10K-20K followers, 20K-30K followers, etc.), the findings were the same — hence why the 1K-250K range is grouped together.

Reach rate is a valuable indicator for brand exposure, while engagement rate can indicate how well your content is resonating with your community.

In an ideal world, you want your reach and engagement rates to be as high as possible for every post you share, while still posting frequently enough to make an impact.

How Follower Count and Posting Frequency Impacts Feed Post Performance

When we look at the data as a whole, reach and engagement rates per post are optimal when 14 posts are shared per week (or twice per day, on average).

However, when we segment the data by follower count, some seriously interesting trends arise.

For accounts with less than 1K followers, the more feed posts you can share on Instagram per week, the better.

Both reach and engagement rates per post improve as posting frequency increases per week, with the average engagement rate climbing from 3. 1% at one post per week, to 4.9% at 20 posts per week.

To put this into perspective, if an account has 500 followers, the number of engagements will grow from 15 (at one post per week) to 500 (at 20 posts per week). That’s quite a significant increase.

This is likely because these micro accounts don’t have a large community of followers as their primary source of engagement — they’re relying on new audiences to comment and like their posts via hashtags — and reach rate grows with each additional post shared.

For accounts with between 1K-250K followers, reach rate per post still improves as more feed posts are shared, but engagement rates see a significant decline.

This could be due to audience fatigue, a drop in content quality as volume increases, or the fact that the Instagram algorithm typically only promotes your most recent post to your followers.

For accounts with over 250K followers, both reach and engagement rates per post decline significantly as more feed posts are shared per week.

This decline in reach rate could be due to the fact that these mega accounts are less likely to rely on hashtags as their primary source of reach.

Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post.

It could also be that accounts of this size are more focused on using Instagram Stories to engage with their community. Stories are informal and engaging, making them perfect for daily interactions and relationship-building. Learn more about how to build a strong community on Instagram here.

ICYMI: With Later, you can plan and schedule a full week’s worth of Instagram posts in less than twenty minutes, so you can increase your posting volume without losing time from your busy schedule.

How Often Should You Post on Instagram A Week to Grow Your Followers?

Based on Later’s analysis of over 917K unique accounts, users that post more times per week typically have more followers.

As you can see, there’s a clear correlation between posting frequency and the average number of followers an account has.

However, it’s worth noting though that this could be due to the type of accounts that are posting more frequently.

For example, a professional influencer or well-known brand is likely to post more per week than an everyday user — it’s much more likely to be a full-time profession, rather than a part-time side hustle.

So, How Often Should I Post on Instagram?

So, what does it all mean? Should you be posting on Instagram every day to grow your following? The answer is that it all depends on your goals.

If your goal is to reach new audiences, posting more frequently on Instagram, paired with an effective hashtag strategy, is always a good idea — especially if you have under 250K followers.

According to our analysis, for the best reach rate per post, you should post:

  • 14 times per week if you have under 1K followers

  • 14 or 20 times per week if you have 1K-250K followers

  • 1 times per week if you have over 250K followers

If your goal is to increase your engagement rate, you should post:

But try not to get too caught up on the numbers — protecting your mental health and creating quality content that drives real value for your audience should always usurp quantity.  

And remember: there is no one-size-fits-all approach for posting frequency on Instagram. Instead, use this data as a starting point to gather insights and experiment with your own account to find what rings true.

With Later’s free social media management platform, you can plan, prep, and schedule your Instagram posts from one easy-to-use dashboard, so you can create a best-in-class content strategy that supports your goals.

Plus, you can visually plan how your posts will look in your Instagram feed before they go live — so your profile looks on point and tells a cohesive story. It’s one of the best ways to convert profile visitors into followers!

Plan and preview your Instagram feed in advance with Later for free! Sign up and start creating an awesome Instagram account today:

Editor's Note: Study based on analysis of 81M Instagram feed posts published via Later between 2019-2021, from 917K unique users. Excludes Reels and IGTV posts. Data by Annie Yao.

How often to post on Instagram

How much to post on Instagram* to be successful? The question may have been relevant a few years ago, before the advent of smart tape, but now quantity does not play such a role as quality. Of course, posts should be published several times a week so that you are not forgotten. But do you need more? We talked to several SMMs to find out how much they post per day and why.

How many posts can be posted per day

The number of posts, from a technical point of view, is not limited - you can post as many as you want. But there are certain limits, after which Instagram* can limit the actions on the account. In the past, the official developer blog published limits annually, but this practice ended a few years ago. According to the latest approximate data, the following figures are obtained:

  • Posts - from 3 posts per day for new accounts and up to 10-25 for old ones. A new account is considered to be less than 2-4 weeks old, and an account aged from six months to a year is considered old.
  • Stories - you can publish up to 100 stories per day or up to 5 stories per minute.

As you can see, the limits are reasonable - if you do not spam content, it will be difficult to step over these limits and get a temporary block on actions. But if you miraculously exceed this limit, then before posting or any action, you will receive a notification in the application “Action unavailable”. Don't worry - the restriction will last a maximum of a day. The reason is that Instagram* algorithms found your behavior suspicious.

Scheduled posts will help to consistently publish content in all social networks

By the way, if you use our SMMplanner auto-posting service, there will be no problems - we work through the official social network API. You can post up to 25 posts per day with geolocation and hashtags. To do this, you will need to connect a business account, read more about it in the article “Guide to a business profile on Instagram*”.

How often to post on Instagram*

Knowing that we can post a lot of content, it remains to properly distribute it. Someone recommends posting one post a day, someone recommends doing it much more often. It all depends on the specifics of the account, which we have already discussed in the article “Content Publishing Rules: When and How Much”.

With the frequency of posting, on the one hand, it is important not to overdo it so as not to overwhelm subscribers with content, and on the other hand, to keep in touch and not get lost, which can happen if posts appear rarely.

Finding this balance is not an easy task and often comes from practice that is impossible without analysis. The number of posts per day depends on:

  • industry and scope of the account;
  • account audience and preferences;
  • opportunities to post unique content.

We sat down with three SMM professionals who manage accounts in different areas to find out how they approach the number of published posts and stories.

For a blogger

A personal blog on Instagram* is a great opportunity for an expert or specialist to tell about themselves and find clients. Since people often follow a live person, they expect to see this person in posts and stories. Therefore, personal blogs often place a special emphasis on stories, and posts are rarely published, but always on an important occasion.

“I publish posts every few days on the principle: “the main thing is not the quantity, but the quality.” However, I make stories every day, visual content is still perceived by people better. Everyone has a different approach to the number of stories, I publish no more than 10 per day - I respect my time and the time of my subscribers.

A blogger can often publish stories and talk about his life - that's why people subscribe to him ", - Liza Shamarina, interior designer and art critic .

As a result: 1 post every few days, up to 10 stories per day.

To the store

Often a post for a store is like a showcase that shows the quantity of goods. The more of this product, the more posts come out. But in general, the number of posts and stories for an Instagram store* is often determined in a practical way. To do this, you need to try different posting frequencies and see how it affects the audience activity statistics. After all, someone's buyers can be active, happy to leave comments and play games. And someone - in the mood to shop, they will save posts with goods and share them in direct.

“I have two accounts. The first is a small designer clothing store, and the second is a large retailer in the luxury segment. The approach to the frequency of publications, of course, is different.”

The more varied the posts of a small brand, the better

“A small store posts posts every other day, but stories come out several times a day. I tried to post every day, but after a couple of weeks I realized that it was no use: the average number of likes dropped, and people began to unfollow. Therefore, I focus on Stories, where the audience actively responds and passes tests / games.

A large retailer has a larger audience of subscribers, so posts are released every day and several at a time. Of course, we also publish more stories, but the audience does not support games and all sorts of activities. But selections of products (and the products themselves) are often saved in posts, ”- Anastasia Kravtsova, SMM specialist and fashion photographer .

As a result :

  • For a small store - 1 post every other day, from 3 stories per day.
  • For a large store - 2 posts per day, from 6-10 stories per day.

Organizations

Organizations, institutions or public spaces often form the feed like a poster - informing subscribers about important events and activities. Or simply inform about their work and activities.

“We at Inostranka have come to publish one post a day, six days a week. This is due to the fact that, on the one hand, we want to show the life of the library to our readers as many-sided as possible (its “kitchen”, funds, archives, spaces), and on the other hand, we do not want to take content “from the ceiling”.

We respect our readers, we understand that they are busy people, and there is more and more information on the Internet - and very often it is quite the same type. Sometimes abundant posting enhances the uniqueness of the account, and sometimes the opposite. In some areas, it allows you to save information content, while in others, quantity harms quality and originality.

As for books and librarianship, it can sometimes take quite a lot of time to prepare a publication, because you need to carefully read the book, look up the archives (if we are talking about the history of the library), and study the context.

It seems to us that if we posted more often, then readers would stop seeing “Foreigner” in our publications, but would begin to perceive our account as another book blog.”

Content does not have to be released according to the content plan, especially if a special project or special promotion begins ( Valentine's Day post )

“We almost always stick to the content plan, but sometimes we take liberties - for example we prepare special projects for the holidays or publications dedicated to current news events.

Such periodic headings perfectly show the reader that the book is relevant everywhere and always (for example, literary heroes can suggest an idea for a gift for Valentine's Day), and this is the main task of our account, ”- Katerina Denisova, Leading Methodologist of the Department of public relations and editorial office of the website of the Library for Foreign Literature .

Total : 1 post per day, stories - periodically.

In conclusion

The above examples are not clear rules that all accounts in these niches need to follow. As you can see, each page on Instagram* has a different approach: some post often, some don't. Somewhere a bet is made on stories, and somewhere on posts. This leads to a simple conclusion: you can post often if you manage to make high-quality and unique content every time that will resonate with the audience.

Through a single "statistics center" you can view the selected account data and draw conclusions about the frequency of posting

Try different posting frequencies and look at the reaction of the audience. You can view the data in the statistics of Instagram itself* or use the DataFan interactive dashboard service - connect your Instagram account*, set up indicators on the board and follow the statistics in real time from any device. Read more in our article “How to create SMM dashboard reports for large clients and quick analytics”.

Optimal number of Instagram posts and posting time

For your Instagram posts to perform at their best, they need to be posted at the right time. But it is also important to know how many there will be. If you find it difficult to decide, read on.

How to get followers on Instagram

Always write down all the points of your strategy based on the interests of the target audience. This also applies to the point about the time and frequency of publications. In general, most Instagram users check their feed daily. And 30% of all users check it several times a day.

But the time is different for different audiences, someone works and can't access Instagram, someone studies, someone sleeps during the day and works at night. Even the time of lunch is also better thought out for the audience. Know their habits, needs and preferences. During the time before dinner, for example, people make more time for food. Use these moments to your advantage.

Learn how to set up ads on your own. The most complete course on targeted advertising on Facebook/Instagram from THELAB Agency.

Video course by target

When is the best time to post on Instagram

There are two options to calculate the best time for posts. You can view your competitors' accounts, see when they post their posts, and post yours around the same time. This option is best at the beginning, when you still have few subscribers, and you have no idea when to publish posts.

It has one important disadvantage. Your posts in the feed will be located next to the posts of competitors. And, if your posts are worse, then competitors will still attract attention. But, if it's better, you get a nice advantage.

The second option is to analyze statistics. On Instagram, you can see at what time and on what days of the week, the number of followers on the network is the largest. Such an analysis is best done once a week or at least twice a week. People have the ability to change their habits. Including depending on the time of year.

There is also an opinion that there is no one on Instagram at night. There is. And, given that there are few publications at night, you can take advantage of this. Moreover, in the morning people check the Instagram feed, and most likely they will see your post. But it needs to be tested in your industry.

Optimal number of posts on Instagram

How many posts to publish depends on: