How much do instagram fitness influencers make
How Fitness Influencers Make Money
As a fitness enthusiast, did you ever wonder if those fitness influencers you follow on social media make a lot of money? The answer to that is a resounding yes, and the good news is that you can be like them too. You can turn your passion for health and fitness into a steady stream of income. It doesn’t have to be just a regimen you squeeze into your everyday schedule to stay healthy. It can be your main source of bread and butter!
The best way to earn is to earn from doing the things that you love, right? How do you do that though? If you’ve been racking your brain trying to figure that out, then you’re in luck. You need not look any further for answers because this article has you covered. We will discuss how you can morph yourself from being a fitness enthusiast to being a fitness influencer with some serious gains in your bank account.
How to Be a Fitness Influencer on Instagram?
Instagram is one of the best platforms to showcase your love for staying healthy and fit and earn some real cash at the same time. You might have already been using it sharing pictures of your to-die-for, fit figure. You might have posted selfies while you’re working out as well. Why haven’t you been a fitness influencer still then? More importantly, why haven’t you been earning money from it?
What you must remember is that you will not rise to fame overnight or reap fruits without sowing the seeds. There are things you must do to experience the fame and fortune that the highest-paid Instagram fitness influencers are enjoying today.
Grow Your Followers Base
The first thing you need to focus on if you want to be known as a fitness influencer on Instagram is to grow your followers. Why? Because when the number of people following you grows, your credibility increases. Your network expands as well. You’ll be able to reach more people and gain more and more followers. That’s the start of your road to fame.
Make Content That Fitness Enthusiasts Will Like
You’re a fitness enthusiast yourself.
You can use that to your advantage when creating content for your Instagram account. Think of content that you know fitness enthusiasts like you find interesting.
- Show off your work-out routine
- Share easy-to-follow meal plans and prep
- Share fun, day-to-day activities
- Go live on Instagram
- Host a video series on IGTV
- Host a contest or giveaway
- Always share your story
- Offer a discount or sale
The list of possible content is endless. If you ever get stuck and don’t know what else to post, look through other fitness influencers’ Instagram accounts. Observe the kind of content they create and how they present it to their followers. You can draw inspiration from those too.
Use Relevant and Effective Hashtags
Hashtags are more powerful than you think. It is Instagram’s way of sorting content. If you use hashtags that are relevant to you as a fitness influencer, people most interested in your post will have more likelihood of finding it.
Hashtags make it possible for you to reach your target audience. Learn how to use it effectively.
Engage With the Fitness Community
Do not be a lone wolf trying to conquer a flock of sheep. Join the pack. You’ll be more powerful that way. Translate that to your journey to becoming a fitness influencer on Instagram. Don’t try to do it all by yourself. Get involved with the online fitness community. Build a relationship with other fitness influencers. You’ll be better known if you are interacting with the people there. Share ideas. Answer questions of fellow members. Don’t be a mere silent observer. Be proactive.
Reach Out to Fitness Sponsors
Once you have a decent amount of followers and a high engagement rate, you can try to gain sponsorship. Fitness sponsors will be more than happy to grant sponsorship if they see that their products will be more exposed to potential buyers. So, feel free to reach out to them. Fitness brands know that sponsoring and collaborating with fitness influencers is a great way to stand-out from the fitness industry’s saturated market.
Network at a Fitness Events
Fitness events are not focused purely on the workout. It is more about the experience. People nowadays crave more the experience an event brings rather than the event itself. So, offer live events from time to time and attend one whenever possible. This is a great opportunity to expand your reach even more.
What’s the Fastest Way to Get Real Followers on Instagram?
As we have mentioned earlier, growing a large following is the first step to becoming a fitness influencer that earns money. We have also pointed out that there will be no shortcuts to success. However, there are ways to hasten the process and get Instagram followers that are really interested in your niche.
Make the Most of Your Bio URL
The first thing that people see when they land on your Instagram profile is your bio. So, take the time to make it as welcoming as possible. Be very specific about who you are, what you do, what your mission is, and who your posts are for.
Make sure there is a definite action on your bio that you wish your visitors to take. You don’t have that much space to showcase everything. You need to get creative to make sure you leave a good impression on your profile visitor.
Get Creative With Hashtagging
Don’t get into the habit of adding hashtags for the sake of adding them. Come up with a hashtag that speaks your brand. It should be something that your audience can easily remember and will remind them of you when they read it. Be creative but not to such extent that the message you’re trying to convey through your hashtag gets lost.
Geo-Tag Posts
A geotag is a tag you add to your Instagram photo to specify a particular location. If you put a geotag on your post, it will be added to a photo map. When someone searches for that location, your post will be one of the many that will be presented on the searcher. This increases your visibility and extends your reach too. Like hashtag, geotag can boost engagement and help grow your following.
Make sure you don’t overlook this useful Instagram feature.
Get Descriptive With Your Captions
A visually-appealing image (or video) might not catch that much attention without a caption that goes with it. Leverage using the caption to promote your brand. Make it as descriptive as possible. Give it a personal touch. Tell a story. Ask questions. This will be a great opportunity for you to get your followers engaged.
Develop Your Own Instagram Style
As you may have noticed, the number of fitness influencers using Instagram is growing rapidly. That’s why developing a style of your own is paramount. It won’t harm you to draw inspiration from those influencers you look up to. However, make sure that you will not be their replica. You’ll never make it to the top if you’re only an imitation of someone else. You need to find your unique style.
How Much Do Fitness Instagrammers Make?
You already know that fitness influencers make a lot of cash on Instagram.
Are you curious, though, about how much money those fitness Instagrammers are making? Well, let’s take a peek and find that out.
How Much Do Typical Influencers Make Annually?
Earnings of Instagram influencers vary depending on the number of followers they have. Below is a breakdown of typical influencers’ annual earning:
- Nano-influencers or those that have around 1,000 followers earn as much as $30,000 to $60,000.
- Micro-influencers are those that have between 1,000 to 100,000 followers. Their earnings range between $40,000 and $100,000 annually.
- Celebrities who are obviously more famous and have more followers earn more.
Wealthiest Instagram Fitness Influencers
It is indeed a lucrative career to be a fitness influencer. Are you still in doubt up until this point? This list of 5 highest-earning Instagram fitness influencers and their earnings will convince you for sure.
- Simeon Panda – Insta Income: $549K
- Ulisses Jr.
– Insta Income: $476K - Anllela Sagra – Insta Income: $428K
- Anna Nystrom – Insta Income: $261K
- Ana Cheri – Insta Income: $62K
How to Start a Fitness Instagram?
So, we covered how to make money as a fitness influencer. But how do you actually start a successful Instagram account? Here are some things you should consider when starting a fitness Instagram account.
1. Identify your goals and objectives
Before you dive into the pool of Instagram fitness influencers, it is best to be clear about your goals and objectives first. Identifying these at the beginning of your journey will prevent you from being sidetracked. Because you have a well-defined path, you know where to focus on. The more specific you are with your goals and objectives, the easier for you to create a game plan to achieve them.
2. Create an Instagram profile
Needless to say, creating an Instagram account marks the kickoff of your road to becoming a fitness influencer on Instagram.
We’re not talking about a typical Instagram profile where you share only a few pictures whenever you feel like it. Follow the advice we’ve discussed above and groom yourself for success.
3. Define your ideal followers and fitness niche
You can’t cater to everybody. That’s a fact. People will seek you not because of your popularity. It’s because you offer a solution to their problem. The sooner you identify who your target audience is, the better. You’ll be able to create content that is focused mainly on a very specific fitness niche and attract your ideal followers.
4. Use high-quality images and videos
Instagram is a visual platform. Before users can read your post’s caption, it’s the image or video that they will see first. So, if you want to have a chance of being noticed, you should invest in images and videos of high quality.
5. Engage with your followers
Developing appealing content is not enough to keep your followers interested and make them stay.
Aside from making them engage with you, you should put in the effort to engage with them too. It’s a two-way street. Even the most sociable follower will lose interest in interaction if their effort is not reciprocated.
At the End of the Day
If you want to make money from being a fitness influencer, your fitness and health is not the only thing you should take seriously. Staying fit and healthy is just the tip of the iceberg. The real deal is what’s going on underneath.
There is more work done behind those high-definition photos and videos that fitness influencers post on Instagram. If you’re willing to do all the hard work like they do, though, you’ll find yourself in the same spot they are in right now. The gain far outweighs the pain.
Did you know mom blogs can make money? Music teachers can make money teaching music online, too!
How Much do Instagram Influencers Make?
If you consider yourself a creative, tech-savvy person, you may have considered becoming an Instagram influencer.
For people who enjoy snapping photos and sharing them online along with the catching slogans, getting paid to do just that sounds like a dream.
But how profitable is the Instagram influencer role?
And how much do Instagram influencers make – this guide will share everything you need to know.
Most Profitable Ways to Make Money on Instagram
Instagram influencers can make money online in several different ways.
The most profitable ways to make money on Instagram are listed below.
Quick info:
- Average payment: $500 per post for influencers with $100,000+ followers
- What’s included: typically a content package, featuring photo or video posts, stories, reels, etc.
The “traditional” Instagram influencer makes their money from brand sponsorships. Brands partner with influencers to promote their products to new audiences, in a natural, non-advertorial way. Most brands have a marketing budget for influencer work nowadays.
A sponsorship usually includes a package of curated content, including Instagram posts, ads, videos, or stories. The deal may also entitle the brand to use the influencer’s content on their own social channels.
The higher your follower count and the better your audience engagement, the more money you can make through brand sponsorships on social media.
To begin with, when your follower count is lower, you may offer sponsorship deals in exchange for a free product.
Eventually, you may reach the point where you can charge upward of $500 per post if you can offer a brand a high level of value.
IGTV Video
Quick info:
- Average payment: potentially up to $100 or more per video
- What’s included: IGTV content of your choice
IGTV, or Instagram TV, is a relatively recent Instagram feature that has proven particularly beneficial to Influencers who produce video content.
In early 2020, IGTV monetization was introduced, allowing content creators to earn influencer income by featuring short ads within their videos on IGTV.
The concept works similarly to YouTube, which plays ads in some video content (though creators have to have a certain number of monthly views before they can earn in this way).
Unlike sponsored content, IGTV monetization doesn’t limit a creator in what they can produce.
Creators can make videos about whatever they want – whatever appeals most to their target audience. The more people view their content, the more money they can make through monetization.
You could potentially make hundreds of dollars from IGTV monetization, though you could also make very little money at all. It depends on whether your content is viewed by hundreds, thousands, or millions of people.
Affiliate Marketing
Quick info:
- Average payment: anything from $50 to $5,000 or more per month, depending on follower count & interest
- What’s included: Simply share affiliate links to products and receive a commission when you make a sale
You may notice that some influencers are affiliates – but you can also be an affiliate without needing to be a social media influencer.
Affiliates work with partner brands to drive sales. For every sale an affiliate makes as a brand ambassador, they’ll receive a commission.
Typically, in an affiliate marketing scheme, an affiliate will have their own dedicated link or promo code that their followers can visit to receive a product discount. When people purchase the product through this link, the affiliate will be rewarded.
You can share affiliate marketing links in various places on Instagram, including in your bio, in your stories as a “swipe up” option, or even on stickers. You can’t add links to your posts, so many affiliates simply put their link in their bio and share a promo code in their posts, which their followers can use when they follow the link.
If you have a big, interested audience on social media, you have the potential to earn thousands per month of Instagram income with affiliate marketing.
Merchandising
Quick info:
- Average payment: $0-$1000+.
You could easily make thousands of dollars, depending on your audience - What’s included: Create your own merch and sell it through your own Instagram shop
You don’t necessarily have to work with brands to make money as an Instagram influencer. If you’d rather focus on building your own brand on social media, you should look into selling your own merch.
Merchandising is a lot less hassle than opening your own store and making your products from scratch.
Most influencers who choose to sell their own merch will work with a print-on-demand company, which will print their logo onto t-shirts, mugs, badges, and more, usually for an upfront fee.
Some websites will allow you to sell your merch through their platform, so the company will only manufacture (and charge you for) products that your customers have purchased, helping to keep up-front costs low.
Once you have an interested audience on Instagram, you can start making money from marketing and selling merch.
You have the potential to earn thousands of dollars with high-quality merch products on social media.
Promoted Content
Quick info:
- Average payment: $10-$300, potentially more, depending on the quality of your post
- What’s included: Pay to promote your affiliate content or brand deals to a wider audience and make more money in sales
You might wonder how paying to promote your content can make you money on Instagram. Not every Instagram post you promote will make you money – it depends on what you plan to share.
Promoted content can earn you the most money if you’re an affiliate on Instagram.
When setting up your promoted post, Instagram lets you choose your preferred audience, based on location, interests, and more.
You can use promoted posts to appeal directly to the audience that your affiliate products are intended for. Perhaps you already have that audience: your followers.
But paying to promote your posts can get your products out there to people who might be interested, but don’t follow you.
Promoted content is also a good option for brand deals, where the brand has given you a discount code to share with your followers.
The more people who use your code, the more money you’ll make from this type of brand promotion.
To ensure that you make money from sponsored content, rather than losing it, your post needs to be as interesting to your social media audience as possible. Videos work particularly well for promoting products.
Show your content to an honest friend before you post it on Instagram and ask them if they’d be tempted to buy the product based on what they see.
When done right, sponsored posts can bring in hundreds, even thousands of dollars.
Partnerships with Brands
Quick info:
- Average payment: $500-$5,000+ per year, depending on the deal you agree on with the brand
- What’s included: Receive products & payments in exchange for promoting brand awareness on a long-term basis.
A variation of brand sponsorships is brand partnerships. In this scenario, a brand reaches out to you and proposes working with you on social media on a long-term basis.
In a brand-influencer partnership, a brand will usually send you a selection of their new products to try out throughout the year. You’ll promote the brand to your followers, helping them to make more sales.
There are two ways that you can get paid in a brand partnership:
- Directly through the brand
- Through affiliate sales
The brand may pay you a rolling monthly or yearly fee for a predetermined level of exposure on your Instagram account. You will typically also have a discount code that you can share with your followers, and you’ll make money every time someone purchases a product using your link.
For a brand partnership to be successful, you need to have a genuine interest or passion for the brand in question – and so do your followers. There’s no point in promoting pet toys to your audience of travel lovers – that’s not good influencer marketing practice.
You can potentially earn thousands of dollars from a brand partnership deal alone, without considering the extra costs that you may make through your discount code.
How Much Instagrammers Earn Based on the Number of Followers
Keep in mind that good engagement on Instagram is equally important as how many followers you have, as it’s pretty easy to buy fake followers nowadays. But don’t worry, you can fix this with a tool like Ghost Hunter.
It’s the first intelligent cleaning and monitoring service that works against spam activity on Instagram.
Ghost Hunter will block all unwanted followers, as well as unwanted comments from spammers and your foes.
Your posts will be shown only to the real users, and as a result, you will receive more likes and comments.
This will increase your popularity and even those without Instagram account will know about you through positive word-of-mouth.
However, assuming that your engagement is in line with the average influencer engagement for your social media follower count, here are the influencer rates you can charge for Instagram influencer marketing at different stages of Insta-popularity:
10k Followers
- Per post or Instagram story: up to $100
- Per package (including images, stories, reels, etc.
): up to $300 - Per year (including affiliate schemes etc.): $10,000+
100k Followers
- Per post or Instastory: up to $1,000
- Per package (including images, stories, reels, etc.): up to $3,000
- Per year (including affiliate schemes etc.): $100,000+
300k Followers
- Per post or Instastory: up to $3,000
- Per package (including images, stories, reels, etc.): up to $9,000
- Per year (including affiliate schemes etc.): $300,000+
1m Followers
- Per post or Instastory: up to $10,000
- Per package (including images, stories, reels, etc.): up to $30,000
- Per year (including affiliate schemes etc.): $1,000,000+
3m Followers
- Per post or Instastory: up to $30,000
- Per package (including images, stories, reels, etc.): up to $90,000
- Per year (including affiliate schemes etc.): $3,000,000+
These are the peak earnings you can expect if you have the engagement that brands are looking for.
The general rule is that you can charge $10.00 for every 1,000 followers you have.
How Much Instagram Influencers Earn Based on Industry
There are currently no statistics online that indicate exactly how much influencers earn in different industries or niches.
It’s difficult to give an exact figure, as there are influencers with different levels of fame in each industry.
The below estimates are based on follower count and estimated earnings of some of the top influencers in these niches.
Fashion Industry (Fashion Models)
The fashion industry has taken off big time on Instagram in the past five years. Many Instagram fashion models started off as everyday people with an interest in fashion.
A famous Instagram fashion model can make upwards of $100,000 per post, depending on their exact follower count.
Celebrity fashion models can make double, or even triple, this amount on Instagram.
Beauty Industry (Beauty Influencers)
Beauty influencers were some of the first influencers to hit peak Instagram fame, gaining popularity for their #grwm posts and inspiring makeup looks.
Beauty influencers can also set trends for hairstyles, like these pixie cuts showcased by influencers on Instagram.
Some of the most famous beauty influencer stars, including Huda Kattan and James Charles, earn more than $110,000 per Instagram post.
Again, earnings depend on your engagement and following. Smaller (but still successful) beauty influencer accounts make between $10,000 and $35,000 per post.
Fitness Industry (Fitness Models)
Fitness models will always have their place on Instagram.
These influencers appeal to people who are embarking on their own fitness journey, whether with the aim of getting leaner, losing weight, or building muscle.
A popular fitness influencer with 5 to 10 million followers, you can expect to earn upwards of $50,000 per Instagram post.
Aside from Instagram marketing, many fitness influencers also earn revenue from their own YouTube channels, where they post their workouts.
Travel Industry (Traveling Influencers)
Being a photo-sharing app, Instagram is the ideal social media platform to evoke escapism – and nobody does that better than a travel influencer.
Some would say that travel influencers are already living the dream, as many are paid to travel to destinations that the average customer would pay hundreds per night to stay at.
But a popular travel influencer or blogger will earn a hefty chunk on top of that – usually around $10,000 per post.
Sports Industry (Sportsmen Influencers)
There are many professional and semi-professional athletes and sportspeople who have become Instagram influencers in their own right.
Depending on their celebrity outside of Instagram, sportsmen influencers can earn more than $200,000 per Instagram post, mostly through branded campaigns.
Food Industry (Food Influencers)
Many people turn to Instagram for inspiration on what to cook, or simply to get hungry looking at shots of mouth-watering foods. Here’s where food influencers can really shine.
Celebrity chefs can make upwards of $100,000 per post.
Food influencers with millions of Instagram followers and their own successful food blog earn between $30,000 and $50,000 per post, on average.
All of the above niches have the potential to put a lot of money in your pocket.
Choosing a niche you are passionate about, therefore, is smarter than choosing a niche simply because you think you’ll earn the most from it on social media.
Many Instagram influencers started with a passion, then decided to share it with the world as an afterthought.
The Top Well Paid Instagram Influencers
Cristiano Ronaldo – Best Well-Paid Footballer
Many footballers enjoy their spot at the top of the Instagram-rich list, but Ronaldo is the best-paid of them all.
With more than 354 million Instagram followers, Ronaldo reportedly scoops in more than $1.6 million per Instagram post.
On his grid, you can see him promoting eyewear and hair care products, as well as his own perfumes and his hair transplant clinic.
Ariana Grande – Best Well-Paid Singer
Pop stars can also scoop in the financial rewards of their Instagram fame, and Ariana Grande is one of the most Insta-fortunate.
Ariana has 270 million Instagram followers, so it’s unsurprising that brands are happy to pay her so generously for her sponsored content – approximately $995,000 per post.
Ariana has recently worked with an online therapy provider, a beauty brand, and a gaming company.
Dwayne Johnson – Best Well-Paid Actor
Dwayne Johnson, known as The Rock on Instagram, has a dedicated following of 274 million. He’s thought to command more than 1 million on his influencer marketing campaigns.
It’s rare to see Dwayne promoting other brands on Instagram – he’s probably rich enough already – but in the past, he has worked with Disney Plus and Under Armour.
He also promotes his own alcohol brand.
Virat Kohli – Best Well-Paid Batsmen
It’s unusual for cricketers to make it really big on Instagram, but, being such a famous name beyond his sport, Virat Kohli has amassed more than 160 million followers on Instagram.
When he’s not sharing cricket updates and flashbacks, Virat produces sponsored content for mobile phone companies, nutrition and fashion brands, and more.
He’s apparently paid well for these posts, too, taking home approximately $700,000 per post.
Kevin Hart – Best Well-Paid Comedian
Kevin Hart is as much of a celebrity on Instagram as he is in real life. He has more than 120 million followers and is estimated to earn up to $500,000 per post.
Some of Kevin’s recent brand collaborations include work with Fabletics and C4 Energy.
Like many of the stars on this list, Kevin doesn’t fill his grid with collaborations – most of his content is related to his family or his job.
FAQs
Who is the highest-paid Instagrammer 2022?
The 2022 Instagram rich list isn’t out yet, but according to data from Influencer Marketing Hub, Cristiano Ronaldo topped the list in 2021.
He reportedly earns up to $1 million per post – and that’s on top of all his other streams of revenue.
How many followers do you need to get verified?
Getting verified on Instagram doesn’t happen when you hit a certain follower count.
That’s why you may see some people with as little as 10k followers who have verified accounts.
You can actually request Instagram to verify your Instagram account nowadays – just tap “settings”, “account”, then “request verification”.
What happens when you have 1000 followers on Instagram?
Nothing magical or life-changing happens when you hit 1,000 Instagram followers, sadly!
You usually need a higher follower count for brands to take notice; at least 3,000 to 5,000.
On a positive note, hitting 1,000 followers is a sign you’re doing something right with your content.
Who is the person with the most followers on Instagram?
Unsurprisingly, given that he’s the best-paid star on Instagram, Cristiano Ronaldo has the most followers on Instagram, with more than 350 million at the time of writing.
Reality star Kylie Jenner is a close second, with more than 275 million Instagram followers.
Which celebrity has the least followers on Instagram?
There is no official documentation of the celebrity with the least amount of followers on Instagram – it would be quite hard to detect, as there are many celebrities who simply aren’t as famous as others.
Try searching for actors who have only played secondary movie characters, and you’ll find their follower counts aren’t huge.
How long does it take to reach 1000 followers on Instagram?
For some people, reaching 1,000 followers happens in a matter of weeks. For others, the process takes longer.
Generally, if you’re posting interesting content and working on attracting a new audience, you can expect to go from 0 to 1,000 followers within a month.
Does Instagram pay per post?
Instagram doesn’t pay per post – unless you work with Instagram on a sponsored Instagram post, which is very rare!
You can only use Instagram as a platform on which to make money from brand collaborations. So while Instagram won’t pay you per post, brands will.
How many followers do you need to get a blue tick?
You don’t need a certain number of followers to get a blue tick. Instagram has its own secret process for deciding who gets verified.
If you want the blue tick, you can request it from Instagram.
Keep in mind that even some big influencers don’t have a blue tick – it’s hard to get.
Do you get paid for being verified on Instagram?
No, you don’t get paid for being verified on Instagram.
The only thing that changes is that you’ll have a blue tick by your Instagram account going forward. This can be handy for famous influencers and celebrities, as many Instagram users will create fake accounts and attempt to impersonate these people.
How much do you earn per month as an Influencer on Instagram?
How much money you earn per month on Instagram depends on how many followers you have. If you’re just starting out, you might earn nothing per month.
As you begin to grow your following, you can expect to earn a few hundred dollars per post, which can quickly add up to thousands of dollars per month.
Conclusion
It is evident that Instagram influencers make a considerable amount of money. However, the amount an influencer makes varies depending on their following, engagement rate, and other factors.
Although some may think that becoming an influencer is a quick and easy way to make money, it is actually a lot of hard work.
So, if you are thinking about becoming an Instagram influencer, be prepared to put in a lot of time and effort.
How Much Do Instagram Influencers Earn
According to the Influencer Marketing Outlook 2020 report, Instagram ranks #1 on the list of top influencer marketing platforms. The purpose of such marketing is to influence the behavior and choices of consumers, and working with influencers is one way to do this. Influencers are bloggers who advertise the products of well-known brands, thereby monetizing their impact on the audience. So how much income do influencers still receive for promoting products on a top social network? nine0003
Showing the cards: how much influencers earn on Instagram
Influencer marketing occupies a leading position among popular digital promotion channels. But getting the honorary title of an opinion leader and starting to earn round sums in dollar terms is not so easy - you need to meet certain criteria.
First of all, to have a significant audience coverage and a high level of subscriber involvement in the life of the blog, that is, to be on the list of the most visited thematic channels. nine0003
Nano-influencers with between 1,000 and 10,000 followers earn an average of $10-100 per post. Micro-influencers with an audience of 10-50 thousand cost $100-500, average bloggers with 50-500 thousand followers - $500-5000. may ask for $5,000-10,000 for their services, and established millionaire bloggers (mega-influencers) - from $10,000 per post.
Thus, one can trace a pattern: 10,000 followers account for $100, but it is difficult to standardize the calculations, because many factors affect the amount of income: from the duration of the advertising campaign and the cost of the blogger himself for promotion to the level of competition in the influence market. And if a blogger has an active audience of millions in all top social networks, his income grows at an insane rate. By comparison, a mega-influencer on YouTube can earn $20,000 per post, on TikTok $2,500, on Twitter $2,000, and on FB over $25,000! nine0003
If you go deeper, you can see that the prices vary depending on the format of the publication.
In 2020, influencers received $180 for Stories ads, $370 for Feed post creation, and $670 for video ads, according to Klear's annual research. These are average influencer rates for the period January-August 2020 and are skyrocketing as audience reach expands: a blogger who has crossed the line of 500,000 followers can expect to pay $2,738 for a standard post for a feed, $4,678 for a video! nine0003
Although influencers with 30K to 500K fans make pretty good money: $535 per post, $960 per video. only $65, publishing a video - $111. However, do not underestimate the "nano" and "micro" level Insta bloggers - if you have the potential and desire to develop in an honest way (without cheating activity), the chances of quickly breaking into the top in the niche are very high . nine0003
Who are the highly paid people of Instagram
According to the Klear report, the most successful Instagram bloggers are Generation Z, born in the digital world (early 2000s) and interested in technology since childhood.
Their average earnings outperform older Gen Y across all post formats: Stories $245 vs. $229, Feed Posts $520 vs. $448, Videos $807 vs. $796.
X: $283 vs. $241. Still, in other respects, “older” teens win by earning an average of $45 more (for comparison: $122 vs. $73 for Stories and 211 vs. $170 per post). nine0003
There are also gender differences in the influencer industry, with about 85% of the market being female bloggers. However, men earn 18% more from collaboration with brands, which is $ 128 in monetary terms. This division is observed not only in salaries, but also in blogging categories. Female influencers dominate in DIY (94%), relationships, family and parenting (93%), beauty (92%) and fashion (80%) areas. Men pay more attention to sports and fitness (65%), photography (51%) and travel (63%). nine0003
It is likely that differences in activity across categories determine the wage gap. One of the reasons can also be considered a pandemic, due to which the payment of influencers working in the beauty industry in 2020 (compared to 2019) decreased by 18%, and in fashion by 15%.
Where do the richest bloggers live? Being an influencer in the UK is the most rewarding, as they earn, on average, $500 for an Insta-collaboration. In second place are opinion leaders from Germany, whose services are estimated at $377. Next on the list are Australia ($341), Italy ($263) and Spain ($204), and France completes it ($173). nine0003
It's worth noting that Klear's statistics on influencer salaries, demographics and geography are based on a sample of 4,850 Instagram influencers for 8 months of 2020, starting in January. If you are looking for influencers to collaborate on Instagram, be prepared for the fact that the prices for the services of most of them will be far from statistical. Course conversion, specialization, audience coverage, engagement, content format also play a role here. If you dream of becoming famous and in demand on the influence market, review the cost of your advertising services in terms of the factors described above, without overestimating your abilities and opportunities as a blogger, and “play” by fair rules.
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How much do influencers earn from Instagram, TikTok and YouTube?
How much do influencers earn from Instagram, TikTok and YouTube? Companies were not
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Along with social media apps and websites, influencers have grown. These people have amassed a significant following on the platforms. They use their opportunities to earn a living. They either advertise other people's products or sell their own. nine0003
The culture of powerful people has become such a trend that stories about them can be heard everywhere. It tickles people's minds. Why is it such a goal for some to be an influencer? How much do they earn from this?
The answer to this depends on the circumstances. It depends on the type of content they post, how famous they are, in what way, and on what platform. For example, HopperHQ named soccer superstar Christiano Ronaldo the richest Instagram user of 2021. He has nearly 300 million followers and earns $1.
6 million per sponsored post. Then. Jojo Siwa, the 104th-ranked teen star earns $44,400 per Instagram post. These are undoubtedly huge numbers. However, since they are celebrities known almost all over the world, this is to be expected. nine0003
The real question is, how much do ordinary people who become influencers make on these platforms?
How Influencers Make Money
Before looking at how much they make, let's first look at how they make it. As mentioned above, influencers rely on many ways to make money. Here are some of the more well-known methods:
Sponsored content
It's quite simple. Influencers advertise a company or product through messages or video content, much like television commercials. Rates depend on influencer involvement, platform, and other factors such as usage rights. nine0003
affiliate links
Some influencers create affiliate links or discount codes provided by brands to earn a percentage of sales.
Selling original products
Influencers already have a voice on the platform. Here they are using this to create consumer products to sell directly to their followers. Because they made products, they made most of the money from sales.
Clothing resale
Social media platforms, especially Instagram, are the ideal place to sell clothing.
Song promotion
Record companies pay TikTokers to use their music in an attempt to make it viral.
Instagram Live
Instagram has introduced new features to help its influencers. Influencers can now receive badge tips from viewers of their live streams. nine0003
YouTube Partner Program
This is the main reason people create a YouTube channel. Once the requirements are met, they can monetize their content. Google places ads on their videos and they will get 55% of the revenue generated from them on their channels.
TikTok Creator Foundation
TikTok creators over 18 can earn money directly from TikTok. They only need 10,000 subscribers and at least 100,000 video views in the last 100,000 days to be eligible. nine0003
Categories of influencers - the reason they all buy followers
The factor that determines how much an influencer earns is their reach. The amount of money that influencers earn is directly proportional to the number of their followers. The more followers they have, the more money they make.
- Nano-influencers: has 1,000 - 10,000 followers
- Micro-influencers: has 10,000 - 50,000 followers $10 to $100 per Instagram post. Meanwhile, lifestyle and fashion influencer Ashley Jones can earn between $100 and $500 per Instagram post. On the other hand, mid-level influencer Jehava Brown can earn up to $5,000 per post. She also told Business Insider that she charges an average of $3,000 per Instagram story.
Macro to Mega influencers can earn from $5,000 to over $100,000 per post. Once again, celebrity influencers have been known to earn up to a million per post on Instagram. nine0003
You will see later that posting on YouTube can make more money than posting on Instagram. However, creating a YouTube video takes a very long time. In the same amount of time, influencers can make a lot of Instagram posts. That's why Instagram considers cake the best platform for influencers.
How Much Money YouTube Influencers Get
YouTube is the second best platform for social media influencers. Unlike Instagram, influencers don't have to rely on sponsorship to make money. They can monetize their content by applying to the YouTube Partner Program. However, partnerships with brands are welcome because they bring them more money. nine0003
Due to the way the monetization system works, there are no influencers who get the same rate all the time. It depends a lot on how many times their videos are viewed, which is out of their control.
But they can decide how much they will charge sponsors for greetings or support. Nano-influencers like Jen Lauren, who has 1,900 subscribers, can charge $20 to $200 per video. On the other hand, mega-influencers like Tiffany Ma might consider $20,000 as the lowest acceptable payment per video. nine0003
Some YouTube influencers charge different rates to brands. They wait for views to come in and charge $50 to $100 for 1,000 views.
How about TikTok?
TikTok has just started monetization. It's also pretty new to the game of influencers. Hence, there is no clear way to determine how much influencers earn from the platform. But by looking at the influencers for each category, estimates can be made.
Influencer Marketing Hub's TikTok Money Calculator says nano-influencers can earn between $5 and $25 per post. On the other hand, mid-level influencers can charge $125-$1,250 per post. Of course, mega-influencers can charge extra, with $2,500 being considered the lowest rate.
