How many post per day on instagram
How Often to Post to Instagram in 2023
Instagram Tips & Resources
By Monique Thomas
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Updated on January 18, 2023
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6 minute read
According to 22M posts 📈
Published January 18, 2023
How often should you post to Instagram every week?
It’s a question that elicits a lot of conflicting opinions from social media managers, creators, and solopreneurs alike.
So, as a leading social media scheduling and management platform, we took matters (AKA data!) into our own hands and analyzed over 22M Instagram feed posts (images, videos, carousels, and Reels).
Here’s what we found.
Table of Contents
- Does Posting Frequency on Instagram Really Matter?
- How Often Should You Post on Instagram Every Week?
- How Often You Should Post on Instagram for Reach & Engagement
- So, How Often Should You Really Post on Instagram?
Short answer: yes.
While “consistency” is the buzzword du jour, being consistent on Instagram is a great way to grow on the app.
“The more consistent your posts, the more your audience will get to know you — which in turn builds trust. They’ll also know what to expect from you, giving them a reason to follow and engage with your content,” says Later’s Social Media Manager, Christine Colling.
Since posting more consistently on Instagram, I’ve reached 187k views on my reels 😩 I really think there’s something to explore there y’all …
— Aasha Collins (@aashacollinsxo) September 27, 2022
But it has to be manageable.
Rather than posting just to post, be more strategic and consider what’s achievable for you (or your team).
“Consistency doesn’t have to mean posting every single day. Set your own pace and create a reasonable schedule — even if it means starting with just one or two posts a week,” adds Christine.
Plus, not every post type is created equal.
If your goal is to reach more eyes, you may want to focus on creating Reels or shareable carousel posts.
If you’d like to connect with your audience, doubling-down on Instagram Stories could encourage an influx of DMs.
The takeaway?
While posting consistently on Instagram will help you build a community, it’s important to:
Define (and frequently revisit) your social strategy and goals
Determine an achievable posting frequency
Experiment with different post types
Analyze your content performance to see what’s working
FYI: Later’s Instagram scheduling tool is trusted by over 4M creators, brands, and social media managers. Plan, preview, and publish your posts in advance — create an account, today:
How Often Should You Post on Instagram Every Week in 2023?After analyzing over 22M Instagram feed posts from January 1, 2022 to October 12, 2022, we found that users with:
Nano accounts (0-10K followers) post an average of 3 feed posts per week
Micro accounts (10K-100K followers) post an average of 3 feed posts per week
Mid accounts (100K-500K followers) post an average of 5 feed posts per week
How does that stack up against Instagram’s recommendations?
In June 2021, Adam Mosseri, Head of Instagram, suggested posting, “a couple feed posts a week, and a couple stories a day.
”
Yes, that advice is a little vague, but remember: one size doesn't fit all.
As for Later’s social team?
With over 470K Instagram followers, we post an average of 10 feed posts a week (around 1-2 a day).
But how often should you post for optimal engagement and reach by post type — for example, how many Reels a week? How many carousels?
Keep reading, we’re breaking down all the data below.
How Often You Should Post on Instagram in 2023 for Reach & Engagement — According to Post TypeDepending on your specific Instagram goals, your post type could be the ticket to increased reach, engagement, or a combination of both.
Reach rate is a valuable indicator of your exposure, while engagement rate can indicate how well your content resonates with your community.
Based on our analysis, here’s how often you should post on Instagram — for optimal reach and engagement — according to post type:
How Often Nano Accounts Should Post on Instagram— According to Post TypeAccording to our analysis, Nano accounts (0-10K followers) see the highest average engagement rates with Reels.
1 Reel = an average engagement rate of 3.95%.
And if you’ve got even more time (and resources) on your hands, posting 14 Reels = an average engagement rate of 4.73%.
However, carousel posts get a ton of engagement too. Posting just 1 carousel a week = an average engagement rate of 3.36%:
When it comes to reach rate, posting more Reels reigns supreme:
How Often Micro Accounts Should Post on Instagram — According to Post TypeMicro accounts (10K-100K followers) tend to see high average engagement rates with Reels and videos.
If you want to go big, 20 Reels = an average engagement rate of 2.99% — the highest of all post types.
In comparison, 1 Reel = an average engagement rate of 1.05%.
But carousel posts come in strong too! Posting anywhere from 1-5 carousels a week can see an average engagement rate of 0.9% or higher:
For reach rate, on average, the more Reels and video content you post per week, the higher your overall reach:
How Often Mid Accounts Should Post on Instagram — According to Post TypeMid accounts have between 100K-500K followers, so it comes as no surprise that their engagement rates are lower than their Nano and Micro counterparts.
However, a healthy mix of Reels and carousels — for example, 5 of each a week — can see an average engagement rate over 0.74%:
For reach, yet again, posting multiple Reels a week yields the best results:
P. S. Our team analyzed over 11M posts to discover the best time to post on Instagram. Bookmark this: When Is the Best Time to Post on Instagram in 2023?
So, How Often Should You Really Post a Week on Instagram?If you want to reach new audiences, posting more Reels — paired with an effective hashtag and keyword strategy — is always a good idea.
However, if engagement is the name of the game, consider using a variety of post types — carousel posts and single images have decent engagement rates too.
But most importantly, try not to get caught up in the numbers — creating quality content trumps quantity.
Instead, use this data as a starting point to gather insights and experiment with your own account to find what works best.
FYI: With Later’s free social media scheduling tools, you can schedule all of your Instagram content in advance — hello, timesaver! 🎉
*Study based on analysis of 22M+ Instagram feed posts (images, videos, carousels, Reels) published via Later between January 1, 2022 - October 12, 2022. Data by Wissam Ghoudi.
About the Author
Monique Thomas
Content Marketing Specialist
Monique is Later's Editorial Content Marketing Manager. You can usually find her sipping matcha or adding another book to her TBR list. Say hi on Instagram — @wordsbymonique
Plan, schedule, and automatically publish your social media posts with Later.
Category Instagram Tips & Resources
•
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© 2023 Later.
All Rights Reserved.
How Often to Post to Social Media in 2023
How often to post on Instagram
How often to post on TikTok
How often to post on Facebook
How often to post on Twitter
How often to post on LinkedIn
How often to post on Pinterest
How often to post on Google My Business
How to know the best posting frequency for social media
How to schedule social media posts
It’s the question that launched a thousand sleepless nights: “How often should I post on social media?”
Of course, like anything worth knowing, there’s no simple answer to this question. Social media platforms are constantly updating their algorithms, adding new features, and changing the rules of engagement. What worked last year may not work this year, and what works today might become obsolete tomorrow.
We dug into the research and grilled our social media team, and some outside experts, for insights to discover the ideal number of times a day (or week) to post for each platform. Here’s a quick summary of what we found, but read on for more in-depth details:
- Instagram: Post between 3 and 5 times per week.
- Instagram Stories: Post 2 times per day.
- Twitter: Post between 2 and 3 times per day.
- Facebook: Post between 1 to 2 times per day.
- LinkedIn: Post between 1 to 2 times per day.
- TikTok: Post between 3 and 5 times per week.
- Pinterest: Post at least 1 time per week.
- Google My Business: Post at least 1 time per week.
Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
How often to post on Instagram
Post 3-5 times per week on Instagram.
Our experts recommend creating at minimum, three posts per week on Instagram. Ideally, these are mixed media posts (carousels, reels, static posts, etc.) Using different social media content types is especially important if you post more than three times per week.
Instagram Stories can be used more frequently, though Instagram’s own Adam Mosseri recommends 2 Stories per day.
View this post on Instagram
A post shared by Instagram’s @Creators (@creators)
Posting frequently on Instagram increases your chances of showing up in the Explore feed, being featured on another account, or appearing in the top search results for keywords you commonly use. Posting regularly is also a great way to test out what resonates with your audience.
If you think that an algorithmically controlled timeline means post-timing doesn’t matter, think again. Our experiments have proven that post timing does have an impact on Instagram engagement.
Key Instagram statistics to keep in mind when posting:
- Instagram has 1.39 billion global active users.
- The most active brands post 17 Stories per month.
- The average American user spends 30.1 minutes a day on Instagram.
- Instagram is the #1 platform for people to connect with brands.
- Instagram users spend around 11.7 hours per month on the platform.
View all the latest Instagram statistics here, and details on Instagram demographics here.
How often to post on TikTok
Post 3-5 times per week. Or, as much as you can.
While TikTok actually recommends posting 1-4 times per day, that may not be realistic for everyone. If you’re just getting started, 3-5 times per week is a great place to start.
According to Hootsuite’s own Brayden Cohen, Manager of Social Media, “TikTok is the place to test content and see what sticks or flops.”
The TikTok algorithm is tricky, but the more you post on a regular basis, the more likely you are to get in front of a larger audience and see what works well. Aim to post 3-5 times per week so that you’re consistently staying in front of your followers. With each post, track the video views, engagement, and amount of time a viewer spends watching your video to get a better idea of how effective it is.
@hootsuiteAngela Bassett really did the thing! #BAFTA
♬ original sound – Hootsuite
Using hashtags on each post can also help your content get discovered by potential customers. Be sure to analyze the performance of each post and refine your posting strategy based on what resonates best with your audience.
As well, timing matters on TikTok. Tap into the best times to post on TikTok to ensure your content reaches the most users.
Key TikTok statistics to keep in mind when posting:
- TikTok was the most downloaded app of 2022, with 672 million downloads.
- TikTok has over 1 billion monthly active users.
- TikTok is more popular than Instagram with Gen Z users.
- TikTok is the top app for consumer spend.
Find the latest TikTok statistics here and learn more about TikTok for business here.
How often to post on Facebook
Post 1-2 times per day on Facebook.
Organic reach is down everywhere, but Facebook seems to be the hardest hit. Currently, the average Facebook page post engagement rate sits around 0.07%. These numbers aren’t expected to perk up anytime soon.
Our experts recommend posting 1-2 times per day on Facebook. This should help you stay present in the minds of your audience, but not go so far as to overwhelm their feeds.
“Daily posting will grow followers 4x faster than posting less than once a week. Makes sense: more visibility,” says Brayden Cohen, Manager, Social Marketing at Hootsuite.
To keep that regular content coming, it’s a good idea to create a content calendar to stay organized. Try out our free content calendar template, or play around with scheduling tools like Hootsuite.
Key Facebook statistics to keep in mind when posting:
- Facebook is the world’s third most-visited website.
- 67% of Facebook’s monthly users are active daily.
- The average user spends 30.1 minutes per day on Facebook.
- The average Facebook Page posts 1.68 times per day.
Get some more fascinating numbers in our breakdown of the latest Facebook statistics and Facebook demographics.
How often to post on Twitter
Post 2-3 times per day on Twitter.
Things move fast on Twitter. This news-centric platform means Tweets have a short lifespan.
So, you’ll need to post a little more often than you do on other channels.
Brayden says, “This is probably the only channel I would say that quantity over quality matters.” The more you post, the more likely you are to show up in the constantly growing feed.
There are plenty of power users out there. Some accounts are posting 50 or 100 times a day. If you’ve got the time, we’re certainly not going to stop you. But, to keep your brand’s presence active and engaged on Twitter, you really don’t need to drop everything and commit to a full-time gig Tweeting.
In fact, for the general @Hootsuite channel (where the audience is followers, customers, and prospects), the Hootsuite team posts 2-3 times per day.
I am: ⁰⁰
❌ Single
❌ Taken
❤️ The writer, designer, producer, strategist, planner, and project manager behind the company’s branded accounts— Hootsuite 🦉 (@hootsuite) February 14, 2023
Remember that, however frequently you’re posting, the best practice is to follow the rule of thirds:
- ⅓ of tweets promote your business
- ⅓ share personal stories
- ⅓ are informative insights from experts or influencers
Keep in mind, engaging with your audience or other community partners is a big play with posting frequency too!
Find more Twitter marketing wisdom over here.
Key Twitter statistics to keep in mind when posting:
- The average user spends 5.1 hours a month on Twitter.
- One-fifth of Twitter users under 30 visit the site too frequently to keep track.
- 16% of internet users aged 16-64 use Twitter for brand research.
- People will spend at least 6 minutes per day on Twitter in 2023.
Check out our complete list of updated Twitter statistics (and explore our guide to Twitter demographics while you’re at it!)
How often to post on LinkedIn
Post 1-2 times per day on LinkedIn.
LinkedIn itself says companies that post weekly see a 2x life in content engagement. They also recommend posting at least once a day, even on weekends. Oh, and they say scheduling your posts with [amazing] partners like Hootsuite is the way to go. Hey, that’s not a promo, it’s literally in their documentation. You can’t argue the facts!
Keep in mind, LinkedIn content can live in user feeds for a long, long time.
This is because when someone engages with your post, it will begin to show up in their connections’ news feeds. Additionally, users can filter the feed by “top” and “recent” content, which could increase the longevity of your posts if they go viral.
Quality over quantity matters here, so it’s important to craft interesting, engaging content that is timely and relevant. Right now, LinkedIn feed filters are changing and you’ll soon be able to filter your feed for topics like “video-specific content.”
Hootsuite’s LinkedIn account tends to fall on the more-frequent end of the posting spectrum. We generally post 2-3 times per day, and sometimes up to five depending on campaigns and events.
Don’t forget: Hootsuite Analytics can help ensure your posting strategy is aligned with your engagement goals.
Key LinkedIn statistics to keep in mind when posting:
- LinkedIn has 875 million members.
- Over 77% of LinkedIn users are from outside the US.
- 52 million people use LinkedIn to search for jobs each week.
- 16.2% of American users log into LinkedIn every day.
Here’s the full list of updated LinkedIn statistics (and LinkedIn demographics, too). Plus, explore ideas for building your LinkedIn brand with our LinkedIn marketing guide.
How often to post on Pinterest
Post at least 1 time per week on Pinterest.
According to Pinterest, “Quality and relevance matter more than frequency on Pinterest. So while you can determine the best schedule for you, posting on a weekly basis is a good rule of thumb.”
Unlike platforms like Instagram and TikTok, virality isn’t the goal on Pinterest.
Content on Pinterest has a long shelf life. One post can be viewed and shared for weeks or even months after it’s been posted. That’s why creating content with high engagement and relevance is more important than going viral.
To optimize your posts, make sure to follow the creative best practices such as:
- Use visuals that stand out
- Target keywords in your captions
- Use hashtags where appropriate
- Create content tailored to your audience’s needs
Depending on your goals, you may want to post multiple times each week.
How frequently you post will depend on the type of content you’re sharing and the size of your audience. Your Pin stats is a great place to review Pin performance and see how your audience is interacting with certain content types.
Hootsuite Analytics and Impact can also help draw lines between how Pinterest content is affecting web traffic, or how an uptick in followers translates to views on other platforms.
Key Pinterest statistics to keep in mind when posting:
- Pinterest has 445 million monthly active users.
- Pinterest’s monthly global user figures increased by 5% in 2022.
- Gen Z and men are Pinterest’s fastest-growing audience
- 75% of weekly Pinterest users say they’re always shopping
Check out the latest Pinterest statistics for business and Pinterest demographics to inform your Pinning strategy.
How often to post on Google My Business
Post at least 1 time per week on Google My Business.
Google My Business posts might not be the first thing that comes to mind when you think about social media for business. But, this platform can be surprisingly effective at helping your local SEO and boosting customer engagement.
Google My Business posts used to expire after 7 days. But, in 2021, Google changed this feature and you’ll now see the last 10 published posts. Google does note that posts are archived after 6 months unless otherwise specified.
Posts on Google My Business need to be incredibly timely. Generally, your audience is looking for something they can do, see, or eat, right now. So, posts should focus on current offers or events.
The ideal frequency for posts depends on the type of post, but generally, it’s recommended to post at least once per week. You can also break up your posts into different times of day and days of the week based on when your target audience is online.
Current offers, images of your business location or space, and new product announcements tend to do well on this platform.
Key Google My Business statistics to keep in mind when posting:
- Google is the most visited website in the world, with over 80 billion total visits.
- Businesses with completed Google My Business profiles are seen as 2.7x more reputable.
- Customers are 70% more likely to visit, and 50% more likely to consider a purchase if your business has a completed Google My Business profile.
- 49% of GMB businesses receive more than 1,000 Views on Search per month.
Learn how to get more customers with Google My Business and how to write great Google My Business posts today.
How to know the best posting frequency for social media
Knowing the best posting frequency for social media requires some trial and error. What’s good for some brands may not work for others.
Enterprise teams will be able to post more frequently than individual entrepreneurs. As well, individual traits like audience size, community loyalty, geographic location, and content type can drastically impact the performance of your posts.
Brayden Cohen says, “To see what is best for you, try testing different posts at different times and different quantities to see what drives the best performance for your content and channel. Continue to test, learn, and pivot.”
Always remember: the quality of content matters more than frequency. While posting more content may help to some extent, the more relevant and useful your content is to the audience, the better your social channels will perform.
How to schedule social media posts
Hootsuite lets you schedule social media posts in advance, so you can post with the right frequency on every channel. With Hootsuite Planner, you can create a post calendar that clearly shows when to post and what content to share. In the Composer, you can also set up bulk scheduling for posts. This allows you to quickly and easily schedule multiple posts at once.
Get started with our complete guide to scheduling your social media posts.
Use Hootsuite to schedule and publish all of your social media posts at the best times, engage with your followers, and track the success of your efforts.
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Rules for publishing content on social networks - when to post and how much
Today we will analyze a seemingly ordinary question. How much and where? And indeed, it is ordinary only at first glance, because in fact the number of posts must be measured depending on the specifics of the account and its goals.
But there is one important rule for all accounts and for all social networks.
Post when you really have something to say. When Your Content Isn't Sucked Out of Your Finger.
If you have a brand account
In this case, it is important not to overdo it, but still stay in touch with customers or potential customers. It's cool to catch that balance when subscribers are waiting for your posts.
Because you have already established yourself as a useful and beautiful account.
To do this, you need to carefully work out the content. But that is another story. Let's talk about quantity. It is generally accepted that on Instagram* you need to publish once a day. This just allows you to stay in sight and at the same time not really bother network users. But I'll tell you, it's unlikely that anyone will be upset about skipping one day if you don't have great content. And also, no one will be angry if you have accumulated two important newsworthy events in a day that are worth talking about.
Popsters conducted an audience survey in 2019 and found out that Instagram* accounts with over 100k followers generally publish two posts a day, and one with less than 100k followers. At the same time, the involvement in the post is the same for all types of accounts - the recommendation system of the social network affects.
Posting and engagement on Instagram* In general, Instagram*: 1-2 posts per day.
We skip when there is nothing to say. The main thing is that the photos are beautiful, of high quality, at the professional level.
VKontakte: Once a day, but you can skip it. The posts are more informative: life hacks, useful data, etc.
Facebook*: A couple of times a week, preferably with reference to the news agenda.
If you plan to seriously engage in promotion in social networks, we recommend reading: "Where to study as an SMM specialist: recommendations and courses."
If you run a business account
For small and medium businesses that run social media accounts, the rules are about the same: post once a day or even less often. On Instagram*, stories are important for business – through them, you can effectively communicate about promotions, discounts, sales, and other promotional activities. The feed is best used for publishing entertaining, engaging or informational content.
The barbershop uses the Instagram feed* to post pictures of finished work, especially once a weekAnastasia Kravtsova, SMM specialist
How many stories to make per day? No need to chase the quantity and shoot stories "on the knee" if only they were.
The best thing is at least 2-3 stories per day. Better - 5-7.
If there is an informational reason, you can do more. But I recommend not posting everything at once. It should not be that you went to Instagram *, uploaded 5 stories at once and forgot. User engagement is better when there is time between stories. This applies to stories with information, the sale of additional or basic services, finished products or works.
We often open Instagram* and business, in order to be in sight, it is best to constantly flicker in the line above, where the red circles of stories are lit. If you post everything at once, then they can quickly scroll through everything and on the same day, when the user opens Instagram again*, you will not be in sight. Therefore, stories need to be distributed correctly for the day and posted every hour or two. If some event occurs on the territory of the business, then no one forbids you to post often and a lot.
Total: we understand the context, we inform our subscribers, but we don’t load it.
Instagram*: once a day or less. We actively use stories.
VKontakte: once a day or less. Posts are better to publish more detailed and on broad topics. Humor and memes are great too.
Facebook*: several times a week. Ideal - only expert materials.
See also: Content Matrix Guide: Effortless Topic Generation.
If you have a media account or city public
If your activities overlap with the news or you take on the role of the media, the rules are different for you. In order to answer what they are, I analyzed dozens of information accounts like CLIQUE.
CLIQUE publishes pop culture posts 24 hours a dayFor example, almost every city has a "Typical (insert city name)" account.
We have a "Typical Krasnodar", which can have 10 posts per day This is due to the fact that information must be submitted according to newsworthy events. And on a day of news, there can be a lot, and it is important for informational publics to work out and talk about everything that the audience lives by (in our case, the city).
Therefore, various news publications usually grow quickly and attract subscribers. But, engagement under posts and general interest may fall.
Popsters research confirms this data: the greater the number of followers, the lower the engagement per post, but the higher the total engagement per day. So, on VKontakte, communities with an audience of more than 100,000 people publish up to 22 posts a day, get maximum engagement per day, but less per post. Small communities have the opposite situation: there are few posts, the overall involvement is low, but each post is like a holiday. There is only one conclusion: you can “take” both quantity and quality.
Popular posts per day for VKontakteInstagram*, Facebook*, VKontakte: up to 20 posts per day.
Read also: How to adapt to the algorithms of social networks.
If you are developing a personal account
The most subjective approach to personal accounts. I know popular bloggers, one of whom can post 1-2 times a week, but I also know another who posts often, sometimes several times a day.
Let me give you Valery Dolgova as an example. She doesn't post photos very often on Instagram*. And this allows her to maintain a certain image of mystery.
Instagram* Valeria DolgovaHer opponent in this regard is Sasha Zharkova. She posts one, sometimes two photos a day, as well as many stories. This amount of content completely immerses subscribers in her life.
Instagram* Sasha ZharkovaBased on the analysis of popular bloggers, you can measure the average "temperature in the hospital":
Instagram*: once a day.
Facebook*, VKontakte: 1 time in several days.
Best time to post content on social media
We answered the question "how much" to post optimally for different types of accounts, now let's figure out - "when" it is better to post.
Top tip: keep track of your publication statistics. For example, in the DataFan service, you can see user engagement by day of the week and time of day for a certain period of time.
In the meantime, you can look at someone else's experience. Sprout Social conducted a study and collected data on the best time to post on social networks in 2021. They studied statistics from more than 20,000 of their customers to find out when users interacted with content the most and least often, broken down by platform and industry.
The service does not work with VKontakte, and accordingly there is no data on the time when it is better to post on VK in the report. But there is Facebook* and Instagram*.
Note that best posting time on any platform is always an average. It all depends on the audience. For example, schoolchildren are not very comfortable using social networks when they are in class.
Best time to post content on Facebook*.
Considering Facebook*'s status as the world's most popular social network, it's no wonder it's active almost around the clock- Best time: Tuesday, Wednesday and Friday from 9:00 to 13:00.
- Best days: Tuesday, Wednesday, Friday.
- Worst day: Saturday.
Best time to post content on Instagram*.
Instagram* is not far behind Facebook*. No wonder it is being developed as a platform for brand promotion, regularly introducing new business opportunities- Best time: Tuesday from 11:00 to 14:00, Monday to Friday from 11:00.
- Best day: Tuesday.
- Worst day: Sunday.
The best time to post content on social networks by industry
Sprout Social also studied how audience engagement on Instagram* and Facebook* changes on the pages of different brands, at different times and days of the week.
Health and beauty
In 2020-21, medical topics have become much more popular on social networks due to quarantine measures. Educating and informing the audience are key priorities for a successful promotion strategy for healthcare companies Best time to post on Facebook*.
- Best time: Monday to Friday at 11:00.
- Best day: Tuesday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Sunday 8 am to 9 am, Tuesday 8 am to noon and 5 pm to 8 pm.
- Best days: Monday, Tuesday.
- Worst day: Saturday.
media, brand media
On Facebook*, the audience likes to get the news early in the morningThe best time to post on Facebook*.
- Best time: Friday 7 am, Tuesday 6-9 am.
- Best days: Tuesday, Wednesday, Friday.
- Worst day: Saturday.
Best time to post on Instagram*.
- Best time: Tuesday from 13:00 to 17:00, Wednesday 11:00, Thursday 8-9:00.
- Best days: Tuesday, Wednesday, Thursday.
- Worst day: Sunday.
Education
Many online education companies will need to manage multiple social media accounts to effectively target different audiences at the right time Best time to post on Facebook*.
- Best time: Wednesday and Thursday at 10 am.
- Best days: Tuesday, Wednesday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Friday 4-5 am, Thursday 2 pm.
- Best day: Friday.
- Worst day: Sunday.
Entertainment communities
High activity during regular business hours. It is almost difficult to identify the peak :) This once again speaks about the benefits of different types of content for audience engagementThe best time to post on Facebook*.
- Best time: Wednesday from 10:00 to 17:00.
- Best day: Wednesday.
- Worst day: Saturday (not much difference).
Best time to post on Instagram*.
- Best time: Wednesday from 10:00 to 18:00.
- Best day: Wednesday.
- Worst day: Sunday.
Restaurants
Instagram* showed a more active audience, and - all week round The best time to post on Facebook*.
- Best time: Monday at noon, Friday from 13 to 14 hours.
- Best day: Friday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Monday from 9:00 to 13:00.
- Best day: Monday.
- Worst day: Saturday.
Technology
On Instagram*, the audience is very interested in technology topics. Most peak periods recordedBest time to post on Facebook*.
- Best time: Thursday 15-16 hours.
- Best day: Tuesday, Thursday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Monday 10am-11am, 2pm-5pm, 8pm, Tuesday 10am-1pm, Thursday noon, Friday 11am.
- Best day: Monday.
- Worst day: Sunday.
Travel and tourism
Travel restrictions and lockdowns in 2020-21 affected travel agency revenues but not user interest in the topic Best time to post on Facebook*.
- Best time: Tuesday and Wednesday from 9:00 to 13:00, Friday from 10:00 to 12:00.
- Best day: Wednesday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Thursday 7:00, Monday 11:00-15:00.
- Best day: Thursday.
- Worst days: Saturday, Sunday.
Hospitality
It is desirable for the hotel business to promote brand pages in different social networks in order to reach different audiencesThe best time to post on Facebook*.
- Best time: Monday at 11:00, Friday 8-11:00, Monday, Tuesday and Thursday at 16:00.
- Best day: Friday.
- Worst day: Sunday.
Best time to post on Instagram*.
- Best time: Wednesday at noon, Thursday from 15:00 to 16:00, Friday from 08:00 to 12:00.
- Best day: Friday.
- Worst day: Sunday.
Read also: Analyzing content: learning from our mistakes.
Summary
The right number of posts and well-chosen posting time is perhaps the smallest component of a successful account. Content is important, its uniqueness, beauty. The mood with which you communicate with subscribers is important. Correct advertising and thoughtful collaborations are important.
But let me return to the quantity and finally I will advise you to feel. Look at the conversion - do not you post a lot. Look into the comments. When subscribers expect more from you, they usually talk about it. Well, don't hesitate to ask!
If you want to become a master at managing your content strategy, take a look at the free 7 Steps of Content Marketing course. Access can be obtained from the link above.
The article has been updated. First published August 8, 2017
What are the limits on Instagram and why stick to them? In this article, we will look at the limits on Instagram, find out what criteria to follow and for what actions an account can be blocked.
- Why stick to limits on Instagram
- Violation of what limits leads to blocking
- Other limits on Instagram
- Conclusion
Why stick to limits on Instagram
Instagram limits apply to any type of content: the number of likes, comments, subscriptions, messages, etc. The site algorithm checks the user's actions and blocks suspicious activity in the profile, and also warns against using "gray" promotion methods.
Note . You can read about the Community Guidelines in the Meta Help and the Instagram Guide.
The site has a negative attitude towards:
- Cheats and automatic actions.
- Attempts to manipulate and bypass algorithms.
- Intrusive advertising in private messages and comments.
- Spam.
Consequences of violation of limits
For one violation you will receive a warning, which can be viewed in the "Notifications" tab.
If the moderators notice a large number of identical actions in the account, you will receive a warning, followed by blocking or deleting the profile. Particularly strict requirements apply to new accounts that have been in existence for less than six months.
- Shadowban . The site limits the display of posts, Reels and stories - they do not fall into recommendations and cannot be found by hashtags. If you notice a sharp drop in reach within a few days, this is a sign of a shadowban.
- Temporary lock . The algorithm limits your actions and does not allow you to like, subscribe to users or leave comments. This blocking lasts up to three days.
- Temporary account deletion . In this case, you do not lose access to the profile, and when you try to log in, a notification appears that the account has been blocked for violating the rules. Access can be restored, but technical support takes a long time to respond, which means it will take time.
- Permanent ban . Instagram will delete the page without the possibility of recovery.
Recommended reading! Learn how to unblock Instagram.
You may also receive a warning for content that does not comply with platform standards. Because of him, account holders fall under the shadowban. To find out the status of your account, go from your profile to the menu and go to the "Settings" section.
Account settingsThen go to the "Account" tab.
"Account" tabAnd check "Account Status".
Account Status tabHere you can check the list of violations, see recommendations and options on how to get deleted posts back.
Check your profile for prohibited contentConvert Instagram followers into regular customers
Create a chatbot, automate communication with customers and improve sales in Instagram Direct.
Violation of what limits leads to blocking
Let's consider violations for which some of the functions can be limited or completely blocked an account forever.
Limit of likes on Instagram
To increase the coverage and draw users' attention to the profile, account holders put likes.
| Account age from 3 months | Account age from 6 months | Account age more than a year | |
| Account age from 3 months | Account age from 6 months | Excount age | |
| 20 unsubscribes | 50 | 80 | |
| The minimum break | from 2 to 5 minutes | ||
Other limits on the
, which is not bloom additions - for example, stories or hashtags.
Stories
Up to 100 stories can be added per day. If you upload another one, the very first story will be automatically deleted and the total number will be one hundred.
Mentions
Up to three users per hour can be mentioned in comments, and up to 20 per day for new accounts. For profiles that have existed for more than six months, up to 50 users can be mentioned per day.
Number of characters under the post
Up to 2200 characters can be added to the post. If this is not enough for you, you can overlay text on the image and add it to the carousel, as in the screencast below.
Carousel text exampleAdding photos and posts
Up to 10 images can be added to a post. Up to 20 publications can be published per day with an interval of 5-10 minutes, but practice shows that it is enough to upload 1-2 posts per day, and send the rest of the content to stories. This way you won't bore your audience.
Hashtags
Up to 30 tags with target and near-target keys can be added to a post.
And for Reels, it is recommended to prescribe no more than 5 hashtags. You can also use tags in stories - geolocation, brand or thematic query.
Use spaces or periods in the text to separate tags.
An example of delimiting tags in the text for publicationAccount blocking
Brands and bloggers constantly use account blocking: fakes, spam, trolls, competitors, and the like. At the same time, mass blocking is perceived negatively by the platform - so do not rush to take such measures so as not to receive a warning. It’s better to try to calm the person down or pause between blocks so as not to attract undue attention from the moderators.
Recommended reading! Learn more about Instagram:
- “How to write a post-acquaintance on Instagram”;
- "How to make a mask on Instagram";
- "How to create, promote and maintain an Instagram store";
- "How to create a high-quality visual on Instagram";
- “How to sell on Instagram”;
- “How to use Instagram Guides for organic promotion”;
- “Earning on Instagram - TOP 18 ways to get real money”;
- “How to make stories on Instagram from phone and computer”;
- "How to add a photo to Instagram from a computer";
- “How to create a content plan for Instagram.
Rules, tips, examples”; - "Instagram design: how to make your profile attractive to the audience."
Conclusion
In this article, we looked at the new Instagram limits that are updated every year. You can learn about changes only by trial and error - the site does not talk about the operation of the algorithm and how it reacts to mass actions.
If you are banned, follow these precautions:
- Do nothing on your account and try checking your profile the next day.
- File an appeal with technical support and ask for options to resolve the problem.
- After you exit the ban, reduce the number of actions. For some time, moderators will closely monitor the account and can delete it at any time.
- Stop using automated services that help you publish content.
You can automate the process of communication with users using the Instagram chatbot, which will send emails to those who have agreed to the correspondence.
