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How to develop my facebook page


How to Create a Facebook Business Page (and Grow It) in 2023

What is a Facebook Business Page?

How to create a Facebook Business Page in 7 steps

How to add an admin to a Facebook page

How to delete a Facebook Page

How to easily manage Facebook Pages

Facebook Business Page FAQs

With all the focus on new social networks like TikTok lately, the buzz around the first social platform to become popular with businesses, Facebook, has gone down. But with 2.91 billion monthly users — 79% of whom are active daily — you still need to be there.

Don’t worry: It’s easy and free to create a Facebook Business Page. Besides audience growth, your Facebook Page connects you to many opportunities, including linking an Instagram Shop and of course, running Facebook ads.

Keep reading to learn how to set up a Facebook Business Page the right way. Or, if you’re a visual learner, start with this video that explains the process in 10 minutes:

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

What is a Facebook Business Page?

A Facebook Business Page is a public profile on Facebook intended for businesses, organizations, and public figures to promote themselves.

Customers can follow (or “Like”) Facebook Business Pages to see posts, photos, and videos from — and connect with — their favorite brands, companies, and creators.

You need a Facebook Business Page to run Facebook ads, open a Facebook Shop, and use other Facebook Commerce and promotional tools.

How to create a Facebook Business Page in 7 steps

Step 1: Choose or create a personal Facebook account

Facebook Business Pages aren’t the same as Facebook profiles or users. They’re assets managed by a personal account, known as the Page administrator. A Page can have more than one administrator; more on this later.

You can either use your personal Facebook account or create a new one with your work email address if you want to fully separate your personal and work lives. (Do you remember last year’s holiday party? If not, definitely separate your accounts.)

Log in to Facebook with your account, then create a Facebook Page. You can also click on the menu icon on the left, then click Page under the Create section.

Source: Facebook

Step 2: Enter your basic information

Fill in your business information. You can add more business details later later, but you only need 3 things to create a Facebook Business Page:

  • Name: This is the public name and title of your Page. In most cases, your business name by itself is enough. If there is another popular Facebook Business Page or company with the same name as you, you may want to add a descriptor so people can find you easier, like “Michelle’s Restaurant” instead of just “Michelle’s.”
  • Category: Start typing a word to describe your business and Facebook will suggest options. Choose what fits the best.
  • Description/Bio: Your elevator pitch. Write a one or two sentence summary of your business.

Then, tap Create Page.

Congrats, you made a Facebook Page! Now comes the fun stuff.

Step 3: Complete your Facebook Business Page info

Follow the prompts to enter more details, like your business hours, website, phone number, and all that good stuff.

All these fields are optional, so if you don’t want to advertise your phone number or address, leave those blank.

Step 4: Add profile and cover photos

Besides adding style to your Facebook Page, your profile and cover photos should feature recognizable branding so your customers know they’re in the right place.

Your profile pic should include your logo. Get creative: Add a background color to help it stand out.

Your cover photo can be something general about your business, or change it up to match current promotions or events.

Source: Facebook

Social media image sizes occasionally change, but here’s what you need for 2023:

  • Profile picture: Square format, at least 170px x 170px
  • Cover photo: 851px x 315px

Grab our free Facebook Page cover photo templates to spiff up your new Page.

Step 5: Add an action button

The action button at the top of your Page serves as your main call to action. You can link to your website, a special landing page or offer, or connect to business-specific services, such as online ordering for restaurants, and more.

For example, ours is “Sign Up,” which takes you to our Plans page.

Source: Facebook

Tap on Add Action Button.

Then choose what you want to promote: Link to a website or app, get people to contact you, or connect a specific action, like buying tickets or booking an appointment.

Step 6: Optimize your Facebook Page

You could stop here and start posting content on your new Page, but for best results, take the time to do the following:

  • Add your website: Ensure your website URL is there, and fill in a brief About description.

  • Connect WhatsApp: Have customers reach out directly to WhatsApp instead of Facebook Messenger by connecting your Page to WhatsApp Business.
  • Add your location and hours: If you have a physical business location, add your address and opening hours in the About section.

  • Turn on reviews. Build trust with new visitors by featuring ratings and reviews on your Facebook Page. When using this feature, ensure you’re keeping an eye on reviews to ensure they’re from real customers and not spammers trying to ruin your reputation. And, if any customers are unhappy, ensure you’re reaching out to make it right. Turn reviews on under Settings -> Privacy -> Page and tagging.

Source: Facebook

  • Edit your Page tabs: Choose to hide your Likes or Reviews, plus irrelevant sections like Music, Sports, Books, and more. From your Page management dashboard, tap More, then Manage sections.

  • Create a custom URL: Besides being easier to link to, a custom Facebook Page URL or username makes your Page seem more legitimate to customers. Set yours under Settings -> General Page Settings then tap Edit next to the Username field.
  • Create a pinned post (optional): Add a new post to offer something exclusively for your Facebook Page fans, such as a coupon. Or, use it to link out to your other offers, profiles, and more. It’s a good mini-introduction to your Page and business.

Source: Facebook

Looking for more optimization tips? Try these lesser-known Facebook Page hacks.

Step 7: Create a post

People won’t start discovering your Facebook Page, or have a reason to follow it, until you post some great content.

Stuck for ideas? Here are 20+ social media post ideas and how to develop a content creation process.

How to add an admin to a Facebook page

Step 1: Log in as your Page

Log in to Facebook, then switch to using Facebook as your Page. Click on your profile photo at the top right, then tap the circle icon to switch to the last Page you used, or See all profiles if you manage more than one Page.

Step 2: Go to your Access settings

From your Facebook Page, click on Professional dashboard in the left menu.

Step 3: Go to Page access

There are 5 types of access you can give:

  1. People access: Personal Facebook profiles who can log in as your Page with full access to manage it.
  2. Task access: Personal Facebook profiles who can’t log in as your Page, but have access to a specific task or set of tasks to do for your Page.
  3. Community managers: Personal Facebook profiles who can moderate comments and live chat discussions and suspend or remove Page fans. They cannot change your Facebook Page settings or post content.
  4. Business account access: Grant access to a Meta Business Suite account to fully manage your Page, add or remove administrators, and even delete your Page. Learn more about when you should use Meta Business Suite.
  5. Partner access: Business Manager accounts with access to specific assets or tasks, such as helping run Page ads or analytics.

Step 4: Add a Facebook administrator

From your Page’s Professional dashboard, click Add New next to whichever kind of Page access you want to give. For example, to add a staff member to post content for you, you’d choose either the People option (for full access), or Task (for specific access).

You can search for them by name or enter an email address to invite them. Inviting by email is safer, so you don’t accidentally click the wrong “Mary Smith” Facebook profile and suddenly have your 70 year old aunt managing your Page.

They’ll be able to access your Page after clicking the email confirmation link.

Step 5: Add a partner to your Meta Business Suite

This adds a person to your entire Meta Business Suite account, not only your Facebook Page. This is helpful to give your staff access to all your Meta assets, including Facebook and Instagram profiles, analytics, ads account, and more.

Log in to Meta Business Suite and go to Settings, then click Add People.

You have to invite business partners by email address. Then, choose which roles you want this person to have.

On the next screen, choose what this person has access to. If you want them to only have access to your Facebook Page, check that.

You’ll see a summary of who you’re assigning to what, and what they’ll be able to do. Click Send Request. After accepting the email invitation, they’ll be in your Meta Business Suite account.

How to delete a Facebook Page

You can either temporarily deactivate your Page, or delete it, by clicking your profile photo in the top right corner, then going to Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Option 1: Temporarily deactivate your Facebook Page

I recommend this for most users. Whether you’re taking an extended break, or just want to hide from search results, temporary deactivation accomplishes the same goal — no one can find your Page — but it’s still reversible.

You’ll have to enter your Facebook password to proceed.

You also have to choose a reason for deactivating. The first option — “This is temporary. ” — comes with the ability to automatically reactivate your Page after a set time. This is helpful to really unwind during a vacation, for example. (Although a better practice would be to leave your Page up and simply delete Facebook from your phone for a week instead.)

Choose a reason and click Deactivate to finish. To reactivate it, follow the same steps as above to go to your Settings & privacy area and you’ll see an option to reactivate there.

Option 2: Permanently delete your Facebook Page

I must stress: Don’t! Unless you’re going out of business, there aren’t many good reasons for permanently deleting your Facebook Page.

Alas, if your mind is set, choose Delete Page from Settings & privacy -> Settings -> Privacy -> Facebook Page information -> Deactivation and deletion.

Before deletion, download or transfer your data. There’s no way to get it back if you change your mind later (which is why you should deactivate instead of delete, friend).

Clicking Continue prompts you to enter your password then shows you this warning message. This is it! Clicking Continue here will delete your Page. (!!!)

Although unlike everyone who got a tramp stamp tattoo in 1999, Facebook gives you 30 days to change your mind and reactivate your Page.

How to easily manage Facebook Pages

Meta, owner of Facebook and Instagram, has two native solutions to manage one or multiple Facebook Pages: Meta Business Suite and Creator Studio.

You need Meta Business Suite to run ads, use Facebook Commerce, and connect your Facebook and Instagram business accounts.

Creator Studio allows Page managers to create and schedule content and view analytics, either on the web or via mobile app. It includes the ability to go Live on your Page or post across multiple Facebook Pages simultaneously.

There’s still a wayyy better way: Hootsuite.

Optimized scheduling with Best Time to Publish

Don’t leave your exposure up to chance. Schedule your Facebook Page posts — and all your other social media content — with Hootsuite. Save time by batch producing your content and stick to a consistent posting schedule.

Okay, but when should you post? The best time to post on Facebook is 8 a.m. to noon on Tuesdays and Thursdays.

Done, right? Nope.

Besides convenience, scheduling your posts with Hootsuite grows your audience faster thanks to the Best Time to Publish feature. It analyzes the last 30 days of engagement for each platform to automatically schedule content for your personal best time to post. It’s like having a super smart algorithm-busting robot in your back pocket.

Try for free

All your social accounts in one place

With Hootsuite, you can easily handle Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube, and Pinterest from one dashboard — and view all of your published and planned content in one clean content calendar.

One inbox for comments and messages (from all networks)

Efficiently handle direct messages from all platforms in Hootsuite Inbox, including tools to eliminate double work, save time with reply templates, and ensure customer messages aren’t missed.

Your staff can reply to messages and comments everywhere from inside their Hootsuite dashboard.

Easy, actionable analytics

Forget spreadsheets and a bunch of numbers without context. Hootsuite Analytics gives your team the information they need to determine if a campaign is working while it’s still happening — and if it’s not, enough notice to salvage the damage.

See all the basics like reach, impressions, and followers along with advanced analytics like when your audience is online, individual post performance vs. your average performance, and more.

View stats for all your social profiles together so you can see if everything’s growing at the same pace, or if you need a strategic pivot.

Start free 30-day trial

Updated daily, your Social Score is a personalized comparison of your performance — including follower growth, engagement, clicks, activity, and more — across all your social media to other businesses, so you always know how your marketing stacks up.

Engagement low? Start planning content that gets your audience talking. Plus, receive personalized tips to improve your social presence even more.

Social listening with Streams

Streams are customizable data feeds to show you what matters most all on one page. For example, you can see recently published posts from each platform so you can quickly jump in and reply to comments to drive engagement.

Or, set up Streams to monitor specific keywords or competitors, and run advanced searches such as filtering by location. Streams can boost your engagement as well as tell you what people are saying about your company online, in real time.

Facebook Business Page FAQs

Is there a difference between a Facebook Page and a Business Page?

Facebook Page and Facebook Business Page are two names for the same thing: a Facebook profile for your business.

Is a Facebook Business Page free?

Yes, creating a Facebook Business Page is completely free. Paid services, such as Facebook advertising and boosting posts, are optional.

Can I separate my Business Page from my personal account on Facebook?

Yes. Your personal Facebook account and Facebook Business Page aren’t connected on Facebook, and won’t be publicly listed on each other. You need a personal account to create and manage a Facebook Business Page, but you could always create a separate personal profile with your work email address if desired.

What’s the recommended Facebook Page cover photo size?

The best Facebook Page cover photo size is 851px x 315px in 2023. Platforms change often, so check our social media image size guide for up-to-date information.

Manage and grow your Facebook Page alongside all your social media profiles with Hootsuite. Plan and schedule content, engage your audience, measure and improve performance, boost posts, and more — all from one dashboard. Try it free today.

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Grow your Facebook presence faster with Hootsuite. Schedule all your social posts and track their performance in one dashboard.

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How to Create the Perfect Facebook Business Page [Start Guide]

Facebook is the most used social media platform for marketers around the world. No matter what your marketing goals are, Facebook needs to be a part of your strategy.

It’s crucial to learn not only how to create a Facebook Business Page but also how to use it effectively to promote your brand. We’ve put together our guide for setting up and customizing a professional Facebook page and share our advice for how to use that page to grow your business by engaging with your Facebook audience.

💡

Schedule your Facebook posts and save time with Buffer
Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools.

Start with the basics

To create a Facebook Business Page, log in with your personal Facebook account and go to  https://www. facebook.com/pages/creation/

Once there, see two options:

  1. Business or Brand and Community, or
  2. Public Figure.

Click Get Started under Business or Brand.

To create a Facebook Business Page, select the Business or Brand option.

Fill out your basic business info

After you select Business or Brand, you’ll be asked for a page name and category. Keep in mind that you can change your category later on, but your page name is forever.

The category you choose will determine what other fields you’ll need to fill in. For example, if you select Restaurant, you’ll fill in the address and phone numbers for your location(s) along with your business hours.

Add a profile photo and cover photo

Social media image size standards are important — if you use the wrong size, you could end up with awkward cropping or pixelated images, so keep these recommended image sizes handy.

Facebook profile image size:  170 x 170 pixels
Facebook cover photo image size: 820 x 462 pixels

Your profile picture will appear as your icon every time your page’s content shows up in the Facebook News Feed and when you comment on other posts. Ideally, this will be your company logo. Square dimensions are best, but Facebook will crop the photo into a circle for ads and posts, so leave empty space around the edges. When you upload the image, you can preview the crop and make adjustments.

Add a Profile Image and Cover photo to your Facebook Page

Cover photo – 820 x 462 pixels

Your Facebook cover photo appears across the top of your page and is a great opportunity to deliver a visual element that supports your branding, draws attention, or elicits emotion from your visitors.

According to Facebook, your cover photo is displayed at different sizes on desktops and smartphones — 820 pixels wide by 312 pixels tall on desktops and 640 pixels wide by 360 pixels tall on smartphones. In our experience, 820 pixels wide by 462 pixels tall seems to work best for both mobile and desktop. But make sure you keep important text and design elements in the center of the image and preview how the image will appear on mobile and desktop.

If you don’t have a designer on staff to help out with images, free tools such as Canva have pre-made templates that you can customize, or you can simply enter in the custom dimensions and create your own image. You can even upload a cover video or feature a slideshow of images. For more information and fun ideas, check out our Facebook cover photo guide.

Fill out your page information completely

Google indexes Facebook Business Pages, so the text you include on your profile can help you rank in global and local search engine results. When you create a Facebook Business Page, you’ll see tips that guide you through filling out all your page information. If you need to go back to make changes, go to your page’s About tab and click Edit Page Info.

Here are the fields to fill out:

  • Username — Adding a username makes your page easier to find because the name appears in your URL (Facebook.com/YourUserName) instead of a string of randomly generated numbers.
  • Description – Let people know what your page is about in 255 characters.
  • Categories – Categories can help people find your page. Choose up to three categories.
  • Contact information – If you have a business phone number, website, and email address, add them here.
  • Location – If you have a physical store, share your address here. You can also include a service area.
  • Hours – If you are only open during selected hours, state them here.
  • More – Here you can add a list of your products, price range, and a link to your privacy policy.

All of these details will appear in the About section of your Facebook Page, where you can add even more information, such as your business’ story, awards, menu, etc.

Add collaborators to your page

If you plan on sharing your Facebook marketing duties with a team, you’ll want to grant access and assign roles to various folks. To add collaborators, go to your page settings and the Page Roles section. You can type in the name of any Facebook friend or person who has liked your page. Alternately, you can type in an email address associated with a Facebook account. Either way, you must be Facebook friends with anyone you add as a collaborator.

Role options include:

  • Admin – Complete and total access to everything.
  • Editor – Can edit the page, send messages, and post as the page, create Facebook Ads, see which admin created a post or comment, and view insights.
  • Moderator – Can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create ads, and view insights.
  • Advertiser – Can see which admin created a post or comment, create ads, and view insights.
  • Analyst – Can see which admin created a post or comment and view insights.

Optimize your Facebook Business Page

Once you fill out the basics, you can further optimize your page with customization options. While on your page, click on the More drop-down menu and select Edit Tabs. From there, you can select templates that cater to different types of businesses such as Nonprofit, Shopping, Services, Restaurants & Cafes, etc.

To customize your Facebook Business Page, go to More > Edit Tabs to choose a template or manually customize tabs.

Each template has a default call to action (CTA) button and tabs that you can preview by clicking on the template. For example, the Restaurants & Cafes template changes your primary CTA button to Get Directions and includes tabs for your menu, offers, reviews, and photos. Once you select a template, you can customize your tabs by either removing the ones you don’t need or rearranging them to list the most important ones first.

Each Facebook Business Page template has preset buttons and tabs that cater to different types of businesses.  

Schedule a baseline of Facebook posts before promoting your page

While it’s tempting to share your professional Facebook page the second you finish creating it, we recommend you get some content ready before you start inviting all your friends to Like the page.

Before you promote your page, publish three to five posts and have at least another week’s worth of content planned out and scheduled. Experiment with different types of social media content such as video, images, short text posts, long text posts, links, Facebook Lives, Facebook Stories, etc.

In 2020, status (text) posts earned the highest average engagement rates, but it’s important to use a range of post types so you can appeal to a larger audience. Remember — the more often people engage with your content, the more often your posts will show up in their News Feed, so figuring out what types of content your fans interact with is key.

When your page is promotion-ready, link to it on other social media networks and your website, and then invite friends to Like the page. If you have page collaborators, they can send invites to their friends as well.

Get started with Facebook Page Insights

As of June 30, 2021, Facebook shut down the Facebook Analytics tool, which allowed you to build reports for both Facebook business pages and Instagram business accounts. However, Page Insights are still available.

When you look at your Facebook business page, you’ll see an Insights tab on the left side of your Facebook menu, between Notifications and Publishing Tools. At the top of the Insights page, you’ll see your stats such as Page Likes, Post Reach, and Engagement for the week, along with a comparison to the same stats from last week.

Buffer's Facebook Page Insights.

Facebook Insights also gives you a closer look at audience demographics such as age, gender, and location. Plus, you can check what days and times your fans are online by going to Page Insights then Posts. There’s no single best time to post on Facebook, but posting when your fans are active online is a great start. For more guidance on scheduling posts at optimal times, check out our guide for finding the best times to post on Facebook for your brand.

Buffer's When Your Fans Are Online tab.

For more in-depth insights, use Buffer's analytics dashboard to dig into how each individual post performs. Not only can you monitor key metrics such as engagement rates and total reach, but you can also build and share custom reports that align with your business’ social media goals.

Keeping track of how your content performs helps you continuously cater your content to your audience’s preferences. For example, you might discover that your engagement rates are highest on video posts, but your text posts get the highest number of shares. So, if you’re looking to boost engagement, you’d focus on sharing more videos, and if you’re trying to increase brand awareness, you’d include more text posts.

Take a peek at a Report in Buffer's analytics dashboard.


Once you’ve got the hang of Facebook Analytics, check out our social media for small business guide to learn how to use those insights to fuel your Facebook marketing strategy.

Manage your Facebook Business Page with Buffer

Learning how to create a Facebook Business Page is just the first step. Once you have your page, it’s crucial to be consistent with your content. You don’t want to spend all that time customizing your page and building up your following and then only post sporadically.  

Rely on Buffer to manage your Facebook posting schedule and analyze your results, all in one place. Get started today with a free trial.

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Facebook promotion: 10 post ideas and tips for page promotion

In this article I will talk about promotion on Facebook, one of the most capricious and complex social networks. I will show 10 successful posts with analysis and give advice on how to promote a page on Facebook.

Let's start with something tasty 🙂 The FRESH online store advertises a product using a recipe. Thanks to a good photo, the post is appetizing, I want to buy products and create the same dish - the recipe is right at hand.

The next is a post on the Facebook page of the MIF publishing house, advertising a course on self-acceptance. Here is a good illustration that captures attention - first you see the image, then you decide to read the text.

Read the post and see how it is structured. The text is short, but there is all the necessary information to interest a person. First, a short title, then an inspirational quote, and then technical details and a link to details.

Post from the Dominos pizzeria in cooperation with the quest company Mozgva. This is a great example of how brands can team up to promote on Facebook. Well, the space illustration with pizza and cats is good.

The LABA online educational platform has made a useful post - illustration cards with thoughts from the book. If you have a designer, take a look at this option - useful selections provide good audience engagement.

Another Facebook post with good text and a cool illustration is the announcement of the report from the 8P conference. The text is structured in paragraphs and emojis, the most interesting moments of the report are included in the announcement. The corporate bright style of the illustration will surely attract attention in the feed.

April Fool's post on the IKEA Facebook page. The company suggested using pictures with interiors for the background of video calls - the option to replace the background is in the Zoom service, which many companies have switched to due to remote work. The idea is great, even without jokes. By the way, the post got several times more likes than the average of any other post on the IKEA page.

Another interesting idea for promoting on Facebook is from the Webpromoexperts academy. The guys launched a series of “believe / don’t believe” posts - they tell some unusual fact about marketing, and subscribers need to guess if it’s true. GIFs for laughter and attracting attention in the feed.

Fitness does not lose heart during quarantine - training can also be done online. While the trainers are not busy with clients, you can shoot more training videos, they will come in handy for later. By the way, video is a good format for promoting a page on Facebook. Video content is gaining the most response here.

A useful detail in this post is subtitles. Many users turn off the sound of the video in the feed, so you can attract attention with the help of large subtitles. And spectacular girls in the background.

Video workout with subtitles to promote a fitness club on Facebook

To promote a page on Facebook, posts do not have to be unique and with super-cool design. If the material is useful to the audience, it will go well on its own. Here is an example of such a post from the page of the Ringostat company, which provides a call tracking, telephony and end-to-end analytics service.

The company collected data on demand in different market sectors for six months and made an interactive dashboard. The material got into the target audience - the post has 44 likes, while neighboring posts barely get to 10. Probably, the post was further promoted, but in any case, there is a very good ratio of likes and reposts.

A well-engaged post on the Ringostat company page.

And the last example is from the Skyscanner flight search service. Sometimes your followers just need to relax watching the sunset over Los Angeles. But the photo in this case should be really impressive.

A simple post with a photo on the Skyscanner company page

Facebook promotion tips

Gathered basic Facebook promotion tips from page design to ad requirements

Create a business page

You need a business page to promote your business on Facebook. You won’t be able to work with a personal one - this is contrary to the rules for using Facebook, and there is a threat that the social network will block the account for this. In addition, business pages have advantages: you can view detailed statistics about users and posts, run ads, differentiate roles for page management.

To make a business page on Facebook, click on the "Create" button on the top panel and select the "Page" item:

Menu for creating a page on Facebook

Next, you will need to step by step configure the page for your type of business. Follow Facebook prompts and don't be afraid to make a mistake, you can edit and complete all the data later.

Please note! Read more about creating a business account on Facebook on our blog.

Design the page properly

Design it in such a way that it is immediately clear where the user is and what he can do with your help. I will tell you what is most important when promoting a page on Facebook.

Make a cover and an avatar. Cover - large image on top, avatar - round image on the side. Use the png format for a clear image.

  • The avatar image must be at least 170 by 170 pixels. It is better not to change it - the avatar serves as a recognizable face of the company and is displayed in all your posts in the user's feed.
  • The cover image is ideally 851 x 315 pixels, up to 100 Kb. It can be changed to draw attention to new promotions.

Please note! Facebook Image Cheat Sheets: profile and cover media sizes, post photo sizes.

This is how the avatar and cover look on the SendPulse page. In connection with the coronavirus, we decided to slightly change the images to suit the situation, but left a recognizable color, font and logo:

Avatar and cover on the SendPulse business page

The cover can be made animated, this will make the page more recognizable and memorable. Need video file length 20-90 seconds, the recommended size is 820 by 462 pixels.

Animated Facebook Page Cover

Describe the business. Fill in the "Information" tab - briefly write information about the company, give contacts, describe the mission. If you want to make a detailed description, there is a section "History" for this.

Company information on Facebook

Set the username for the page so you can be found quickly. The username is displayed below the page avatar. When you change the name, the link to the page will automatically change:

Page name and link

Consider link buttons. Buttons are important - they prompt the user to quickly contact you, perform the desired action. They are located under the cover on the right. The button can lead the user either to a communication channel — to Facebook or Whatsapp messenger, to dialing a number, to sending a letter, or to an internal or external link.

The message button will help you if the page has a chatbot configured. If the user has questions, he will first get to the chat bot, which can process simple questions about delivery time, products, and so on. This will save time for your support. If the bot cannot answer, it will automatically connect the employee to the chat - this function can be easily integrated into the bot if you create it on the SendPulse platform. I will tell you more about the capabilities of the chatbot later.

Communication buttons on the page
Discover the chat bot

Build sales funnels and answer user questions using the chat bot on Facebook, VK and Telegram.


There is a small life hack for the buttons. As you can see in the previous screenshot, there are two buttons. But when you customize your page, you see only one, by default it is a button to send a message to Facebook Messenger: The "Message" button is on the new page by default

To make the second button appear, you need to edit the existing one and select any other function for it:

The button on your Facebook page can be remapped

To check, switch to viewing the page as a visitor - click on the three dots to the right of the "Share" button and select the option "View as a Page Visitor":

Facebook allows you to view your page through the eyes of a visitor

Both buttons in place:

You can create two link buttons on the page

Consider audience preferences

To promote on Facebook, like in any other social network, you need a strategy. You need to understand how the audience behaves, then you can effectively influence it.

Here are the main numbers you'll need (according to research by Popsters and MediaScope):

  • The largest and most active age group is 25 to 44 years old.
  • The most active day of the week is Sunday, the most inactive are Tuesday and Wednesday. Most often, users enter the social network around 9:00 and 16:00.
  • The preferred length of the post is from 160 to 1000 characters, people react to such posts the best.
  • The video format is gaining more responses, the second most popular is posts with photos. Worst of all, users react to "naked" links.

But don't rely on total numbers. Study your own audience:

  • Make a portrait of the client - who is your main target audience, its age, interests, lifestyle, income, and so on.
  • Identify customer needs - what they are looking for in your product. This will help you tailor the product to their pain and communicate the benefits from their point of view.
  • Collect feedback — read comments on posts, conduct polls, arrange voting.

Create a content plan and design guide

Create a content plan to promote your Facebook page. Come up with headings, decide on the ratio of content types. Consider how to engage your audience in creating user-generated content. Develop cover designs for posts, design standards for photos, videos, text in different headings.

Be sure to complete a design and content guide document for your SMM manager. It will serve as a quality standard for everyone involved in content for your company. There will be no need to memorize all the fonts, colors and rules - they will be recorded. And if the specialist suddenly changes, the instructions will help the new person quickly join the work.

Invite your friends

Once you've completed your design and made your first few posts on your Facebook page, start promoting. To get started, use your own influence: ask employees to share the page in their accounts and invite friends to it. These options are available to both the page owner and all visitors:

Share the page and invite your friends

Style pictures and videos the right way

Make images stand out. In order for the picture in the feed to hook the user, it must be bright, encourage them to read the post. This applies not only to pictures, but also to video covers - if the user has autoplay disabled, he will see exactly the static cover that you have chosen for the video.

When promoting on Facebook, follow the rules of the network, this applies to the size and content of your pictures. In order for the social network to skip ads, the image must be at least 500 by 500 pixels, and in order not to reduce coverage, the text must occupy no more than 20% of the image area.

Attention! Save useful links to promote on Facebook:

  • Facebook Ads Guide - A cheat sheet on ad design.

Keep in mind that Facebook is sensitive to the content of the content - it will not let "adult" posts into advertising, which have a hint of sex, alcohol, smoking on the cover. In the text, respectively, this should not be either.

Don't get carried away with hashtags

Hashtags don't work well on Facebook. First, seriously - when was the last time you yourself searched for something here using a hashtag? Secondly, in the search results, the user will first see posts from pages with which he once interacted, that is, hardly new and still unknown. Thirdly, there is a theory that Facebook perceives the abundance of hashtags as spam and underestimates such posts in the issue.

The most you need Facebook hashtags for is as a unique tag for your promotion so that the user can find all the posts on the topic.

Engage users

Facebook's feed ranking algorithm pushes interesting posts forward. Posts with a large number of likes, comments and reposts are considered interesting, that is, with good involvement. The higher the engagement rate of the page as a whole, the higher its posts will be shown in the feed of subscribers.

To engage:

  • Use viral content. Something interesting and emotional that users will want to share.
  • Ask questions in posts, motivate discussion.
  • Finally, ask for a like or a repost.

Set up a chat bot

A chat bot is a program that communicates with a user using an automated script. You can set up a lot of actions in the chatbot: talk about a product or event, book a visit, pick up products, answer frequently asked questions.

The bot is available 24/7, that is, it replaces the round-the-clock support service. Facebook chatbots from SendPulse will help you create an automatic sales funnel:

  • classify the lead;
  • request more information;
  • warm up the lead;
  • bring to purchase;
  • complete a deal or connect for this manager.

The Facebook chatbot can be viewed live on our Sendbot. Read the article about how and why we created the bot and chat with it on our Facebook page.

Use a retargeting pixel

Use a pixel to promote on Facebook. This is a piece of code that needs to be generated using Facebook and embedded into the site. It will transfer data from the site to the Facebook advertising account.

With a pixel you can track what people who come from Facebook are doing on your site. Thanks to tracking, you can:

  • Build audiences for advertising - show the right ads only to those who have completed a certain action on the site.
  • Track conversions - understand how effective individual campaigns are.
  • Optimize conversions - show ads to people who are more likely to take the desired action.

Please note! Useful link - official instructions for creating and setting up a Facebook pixel.

Install a widget with social networks on the site

Using SendPulse, you can create a widget for the site, through which the user can immediately go to the messenger he needs: Facebook, VKontakte, Telegram. And there the chatbot will immediately pick it up - you can program into it all the actions that new leads usually need. For example, make an appointment or find out about the range of goods and services, get a lead magnet or an event program.

Messenger subscription form created in SendPulse constructor

Facebook promotion: things to remember

Check your Facebook feed regularly for inspiration. See which posts get the most engagement and try similar posts in your area.

Follow our Facebook branding tips:

  • Create a business page and style it the way you want it. Make a cover and avatar, come up with a page name, fill in information about yourself and set up contact buttons.
  • Consider the characteristics of the Facebook audience - its age, activity and content preferences.
  • Create a content design guide and create a content plan.
  • Invite your friends - they will become the first subscribers of the page.
  • Design pictures and videos according to Facebook requirements. Keep the content in mind - no "adult" content, and respect sizes for different ad formats - this is where the Facebook Ads Cheat Sheet will help.
  • Don't get carried away with hashtags. Use them only as a unique label for your action or flash mob.
  • Engage users. The more reactions your posts get, the higher they will appear in the feed of subscribers.
  • Use the Facebook Chatbot to automatically manage leads on the social network and make bulk personalized and segmented emails. Register with SendPulse to create Facebook, VKontakte and Telegram chatbots in a convenient visual editor without code knowledge.
  • Embed the Facebook retargeting pixel on your website.
  • Install the messenger subscription widget on the site.

How to promote a Facebook page? (10* Ways to Promote a Facebook Group)

Social networks are another way to promote a brand, because that's where the widest target audience is represented. Facebook is one of the most expensive in this process, but at the same time it gives the best result. However, you can try to promote your page for free, but you need to have a lot of time and patience, because in this way it is more difficult and longer to achieve promotion.

Possible options

There are three options for the development of the company on Facebook: personal profiles, public, group. Each of them has its own characteristics of promotion, so it is very important to take this into account.

As a page for promotion in the social network Facebook, a personal profile is not suitable, and the main reason for this is a completely different purpose. In addition, in this version, it is not possible to use the words “shop”, “company” and the like in the title, which identify business pages. Another problem with a personal profile on Facebook will arise when blocking, because you need a passport to unlock, and in the case of a brand, this is impossible.

A group as a brand promotion on Facebook is also not the best option, as it is more for communication. Equally important is that they are not aimed at branding, especially since the logo can only be used as an avatar. The downside of Facebook groups for promotion is that there are no statistics and analytics, they are not indexed by search engines, and the links to them are too long.

But it is still relevant for discussions with subscribers, as well as for them to ask questions there.

The best option for promoting on Facebook is a public page (fan page). And all because it has several advantages for this very purpose:

  • discussions are minimized on this site, because it is intended for sole broadcasting. Public on Facebook can be used not only by companies to tell about themselves, but also by famous people;
  • a public Facebook page has an avatar and a cover, it is easy to brand for promotion;
  • Subscribers don't need permission to start following;
  • fan page on Facebook is indexed by search engines, so potential customers can easily find it;
  • there are statistics and private messages;
  • publications of subscribers appear only after moderation;
  • the link to the public is short and convenient.

Creating a public and 10 ways to promote it

To be able to promote your brand on Facebook, you need to properly approach the design of the public. To do this, you will need to register it on this social network as follows - first create a page, choosing a field of activity from the six proposed. By the way, if the option is “Local Firm”, then it will be possible to put a geotag and indicate the address so that customers can check in and rate on Facebook.

  1. It is very important to create a catchy public, using interesting information and your unique style.
  2. All lines must be filled in and preferably in English, because the internal search for the Facebook site is performed on it.
  3. Of course, very few users will immediately subscribe to the community, which will not ensure promotion, so you should use invite, that is, invite friends from your list. For promotion, this will not be enough, but for revival - a good option.
  4. By the way, you can pull up contacts from e-mail. It is important to recruit 1000 public members as quickly as possible, and new ones will appear at their expense.
  5. For promotion, you can also specify the fan page as a place of work on your personal Facebook page, so promotion will be carried out through two channels at once.
  6. If you have a website, it is advisable to install the Facebook widget, and preferably at the top, not at the bottom of the page.
  7. As well as a tracking pixel, even if targeted advertising is only in the plans. To do this, you need to go to the advertising account and find the "pixel" tab, create it, select the installation option. After that, you will have to generate the code and insert it into the site page code.
  8. One of the important conditions for promoting a page on Facebook is properly selected content, because if a subscriber hides a community post in the feed, then his friends who are also subscribed to the public will not see it, which will reduce the coverage accordingly.
  9. You can write about many things, for example, submit the latest news, make collections of articles with useful tips, life hacks, ratings. It would be advisable to use actual memes and jokes.
  10. Surprising and interesting facts, quotes from famous people, backstages of various projects will not be superfluous.

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