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How many highlights can i have on instagram


How to Use Instagram Stories Highlights to Wow Your Followers

Instagram Stories Highlights are an incredible tool for businesses to showcase and promote their brand.

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about.

But just like your Instagram Stories, it’s worth spending time planning and strategizing how to use them to your advantage!

In this post, you’ll learn how to use Instagram Stories Highlights and we’ll give you 12 ideas on how you can use them to make an impact on your business:

Table of Contents

  1. What are Instagram Stories Highlights?

  2. How to Create an Instagram Stories Highlights

  3. 12 Ways to Use Instagram Stories Highlights

  4. Things to Know About Instagram Stories Highlights

What are Instagram Stories Highlights?

Unlike regular Instagram Stories that vanish after 24 hours, Instagram Stories Highlights can live permanently on your profile.

They’re like curated collections of Instagram Stories that your followers — both old and new — can tap into and watch any time they like.

And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.

Instagram Stories Highlights are extremely valuable because they allow brands to easily curate and showcase the content they want users to see first.

You can think of them as a movie trailer for your Instagram feed. They’re a creative way to express yourself, show off your products, drive traffic, or market your business! 

Sometimes your viewers might be looking for something specific from your stories post, like more information about a new launch or a sale you’re running. For this type of content, Instagram Highlights are the perfect way to reach out, without putting a time limit on when viewers can watch!

Not sure where to start when it comes to marketing your business with Instagram Stories? Check out our Ultimate Guide to Instagram Stories for Business blog post for tips on how to get more followers, traffic, and sales with Instagram Stories!

How to Use Instagram Stories Highlights:

Before you can start sharing awesome Instagram Stories Highlights on your profile, you need to learn how to create them! Here’s how to do it:

Step 1: Turn on Instagram’s Auto-Archiving Feature

One major benefit of the new Instagram Stories Archive feature for brands is that it eliminates any anxiety around losing valuable content.

Similar to the Snapchat Memories feature, the new Instagram Stories Archive will automatically save (or “archive”) your stories into the cloud, so they won’t be lost forever if you forget to save them to your camera roll.

As long as you keep the auto-archiving feature turned on, you can save and re-share your very best Instagram Stories even after the 24-hour period has passed.

To do this, head to your Instagram profile, open your settings, tap on Privacy and Security, and then Story Controls.

Here you can toggle the Save to Archive option to on.

Once you do this, your Instagram Stories should automatically save to your archive. You can view your archived posts by tapping the “clock” icon in the top-left corner of your Instagram profile.

Step 2: Create Your Instagram Stories Highlights

Now that your Instagram Stories Archive is set up, you can create your first Instagram Stories Highlight!

Note: If you’ve just turned on your Instagram Stories Archive, only your stories posts from this time will be saved.  

To create an Instagram Stories Highlight, go to your Instagram profile and on the down-arrow next to “Story Highlights” and then tap the “New” or “+” button.

Next, select the Instagram Stories that you want to add to your highlight.

Step 3: Pick the Cover Photo for Your Instagram Stories Highlights

After you’ve selected your stories, you’ll be prompted to choose a title and select your cover photo.

You can either choose a thumbnail from one of the stories in your highlight, or you can upload an image from your camera roll!

We definitely recommend the second option. Creating branded highlights covers will help keep the look and feel of your Instagram profile page consistent with your overall Instagram aesthetic.

You want to make sure that you’re not only sharing information your audience is interested in, but it’s also designed to perfection to complement your overall look!

To help you easily create your own Instagram Stories Highlights covers, we’re sharing free Instagram Stories Highlights icons that you can customize to fit your profile! Just enter your email below to download the icons!

Once you’re all set up, you can edit or remove a highlight by tapping and holding that highlight on your profile.

From here, you can change the name, edit the cover, and add/remove stories to your highlights.

And that’s it! You’re all set to start using Instagram Stores Highlights to market your business and share more awesome content with your followers!

Looking to optimize your Instagram Stories strategy this year? Check out our free 45-minute video course on how to design beautiful Instagram Stories that will help you get more followers, traffic, and sales!

12 Ways to Use Instagram Stories Highlights to Wow Your Customers

Your Instagram Stories Highlights are your cherry-picked stories that you want to share with your followers indefinitely — it’s the cream of your Instagram Stories crop and you want to make sure you’re using only best content for your business.

Grouping your Instagram Stories Highlights together into various categories, events, or topics makes it super-easy for audiences to find the stories that are of most interest to them.

It’s also a great way to add value to your feed, explain what your business is about, and attract new Instagram followers with a curated Instagram aesthetic.

Here are 12 ways you can use Instagram Stories Highlights for business:

Instagram Stories Highlights Uses #1: Highlight Products or Collections

Fashion and lifestyle brands can use Instagram Stories Highlights to create separate channels for seasonal collections, new arrivals, or to share sales and other promotions.

The New York-based streetwear brand @kithwomen uses Instagram Stories Highlight to showcase its product collections, including activewear, workwear, collegiate, and more.

Likewise, @glossier uses Instagram Stories Highlights to feature specific products, like Haloscope. Throughout the highlight, Glossier includes swipe up links to drive traffic to their online store where people can actually buy the product!

Instagram Stories Highlights Uses #2: Highlight Trends and Topics

Brands who regularly publish content, like magazines or blogs, could create Instagram Stories Highlights based on the categories or topics they write about.

Each time a story is created based on that topic, it can be filed into the appropriate Highlight category — making it simple for followers to view the content they’re interested in.   

For example, @bonappetitmag does this often, creating separate Highlights for their content series like “BFW” (Big Fat Weekend) and the various locations they cover it:  

Instagram Stories Highlights Uses #3: Highlights Based on Audience or Interest

You could also organize your Instagram Stories Highlights based on your follower demographics.

For example, a department store could have various Highlights for its target customers: children, women, men, home goods, electronics, etc. A television network might choose to organize content based on the genre like sci-fi, drama, comedy, or action. 

Architecture and design publisher @dezeen uses their Highlights to categorize their content based on their audience’s interests, including “Interiors,” “Design,” “Architecture,” “Technology,” and more.

Instagram Stories Highlights Uses #4: Highlight Tutorials or How-To’s

If you’d like to use your social media channels to educate your audience, you can organize your most helpful tutorials, tips, and tricks into your Instagram Stories Highlights.

For example, video hosting and analytics company @wistia uses one of their Instagram Stories Highlights to offer tips on how to create great-looking videos on your mobile device:

We also organize all our Instagram Stories tips on our Later profile!

Instagram Stories Highlights Uses #5: Highlight Seasonal Events and Holidays

Sharing stories around specific holidays and global events is a great way to keep your account relevant and current.

For example, a coffee roasting company might share content on International Coffee Day, while a donut company could share a series of engaging stories on International Donut Day. If the stories are enough of a hit, you should consider turning them into a Highlight on your profile to continue driving engagement even after the holiday is over!

Check out how @slumberstays, a company that curates unique properties from around the world, uses their Highlights to celebrate International Women’s Day.

ICYMI: You can download Later’s free Social Media Calendar to keep your Instagram up-to-date and plan your content ahead of time!

Instagram Stories Highlights Uses #6: Highlight Your Customers

Do your customers love tagging you in Instagram Stories or regularly use your branded hashtag in posts? You can repurpose this content and post to your own Instagram Stories Highlights. This is not only a great way to give your customers a virtual shout-out, but it also showcases your business in an authentic way through UGC (user-generated content).

This Chrome extension will allow you to save another user’s story so that you can add it to your profile. Just make sure that you get permission first and give proper credit to the original creator by tagging them in your story when you post.

Instagram Stories Highlights Uses #7: Highlight Your Partners & Influencers

If you work with influencers, brand ambassadors, or host regular Instagram Stories takeovers, you can organize all of your partner content into an Instagram Stories Highlight.

Skincare company @summerfridays does this often in their Instagram Stories Highlights. In fact, they even have a “Takeovers” Highlight that compiles all of their interviews and takeovers from partners over the last few months.

Instagram Stories Highlights Uses #8: Highlight Your Campaigns

If you have a promotion or campaign that you’ve put a lot of work into, it can be pretty sad to watch it disappear after only 24 hours! With Instagram Stories Highlights, you can ensure it can be viewed by as many people as possible by pinning it on your profile for as long as that specific campaign is active.

And when it comes to launching a campaign on Instagram Stories, did you know that you can schedule your stories posts in advance with Later? Now you can storyboard your content, add captions or links, collaborate with your team, and visually plan and schedule Instagram Stories right from your desktop!

Instagram Stories Highlights Uses #9: Highlight Your Affiliates & Ad Partners

Influencers and businesses who employ affiliate marketing strategies on social will be able to give their affiliate and #ad posts a much longer shelf life than they could via Instagram Stories alone.

You can choose to organize your affiliate posts based on specific brand partnerships or create categories based on the audience who the information will best serve.

Instagram Stories Highlights Uses #10: Highlight Your Events

Musicians can create Instagram Stories Highlights for live shows, and sports teams might choose to create Highlights for big games.

If you’re a brand who regularly covers events in your Instagram Stories, create an Instagram Stories Highlight category for them and keep all of the action in one place!

Check out how @bof uses their Highlights to share behind-the-scenes content from fashion events:

Instagram Stories Highlights Uses #11: Highlight Your Reviews & Testimonials

If you want to share your stellar customer reviews with your followers, you can create an Instagram Stories Highlight for that! @curology did this by sharing screenshots and posts of customers reactions to their products:

After sharing 10-12 reviews from happy customers, they finish the story by adding a link at the end to swipe up and shop the product everyone was raving about.

Instagram Stories Highlights Uses #12: Highlight Your Episodic Content

“Episodic content” is already becoming a big trend on Instagram Stories, like @bustle’s “Beauty Call” or @curbed’s “House Calls.”

And according to Curbed’s social media manager, Margaret Lim, who spoke with Digiday, their episodic content does a better job of keeping viewers engaged than the average Instagram story.

Things to Know About Instagram Stories Highlights

Creating amazing Instagram Stories content is more important than ever before.

While you can obviously continue to share in-the-moment, ephemeral content on a daily basis, Instagram Stories Highlights urges you to plan ahead and become more strategic with your Instagram Stories.

Here are some of the finer details:

  • You can only add stories to your Highlight that have been posted to your Instagram Stories since December 2017 (or since you started archiving).

  • You can add up to 100 photos or videos to your Instagram Stories Highlights and there’s no limit to how many Instagram Stories Highlights you can create.

  • If you add more than 100 clips to your current story, the first one will be removed and added to your Archive.

  • Just like the regular Instagram posts that you can choose to archive from your feed, only YOU can see your Instagram Stories Archive.

Feeling ready to take on Instagram Stories to grow your business this year? Sign up for our free Instagram Stories Course today and learn how to create Instagram Stories that will help you get more followers, traffic, and sales!

Everything You Need To Know About Instagram Highlights

How to Create Highlights and Edit Them for More Views?

You can always add current or archived Stories to your Instagram Highlights. But before you can do this, you must first create your highlight. Here’s how you can do this:

  • You add a new Story or go to an existing Story
  • Select the highlight icon

  • Go to “Add New Highlight” and tap it
  • Write out the name of your highlight collection, add a cover photo, and create a new highlight

Note: When selecting the name of your Instagram highlight, beware that you will be able to use a total of 15 characters, out of which only 10 will be visible.

Adding Stories to Your Highlight 

Once you have your Highlight created, you can add your Stories to it. 

There are two ways you can add Instagram Stories to your Highlights:

  1. Add the current picture or video to your Highlight by clicking the Highlight icon and selecting one of the existing categories.
  2. Go to your highlight, select it, and click ‘Edit Highlight.’ There, under the ‘Selected’ category, you will see all the Stories that have been already added to your highlight. Under the ‘Stories’ category, you will be able to see your Story archive. You can simply start selecting Stories from your Stories archive and adding them to your highlight. 

Change Your Highlight Cover

Now, generally speaking, your Instagram Highlight will grab one of your Stories as a cover. If you want to have personalized Highlight covers that include brand colors or logos, then you can take matters into your own hands.

Here is how to add a customized cover to your Instagram Highlights:

  • Hold on to the Highlight that you want to edit OR click on it and go to ‘More’
  • Select ‘Edit Highlight’
  • Go to ‘Edit Cover’
  • Select the picture that you have prepared for your cover

Removing Stories from Highlights

If you want to remove Stories from your highlight, you can do it in one of two ways:

Here’s how to through your Stories and remove each other individually:

  • Press the ‘More’ icon 
  • Choose the ‘Remove from Highlight’ option

Here’s how to remove a batch of Stories:

  • Select your Highlight of choice
  • Tap ‘Edit Highlight’
  • Select all the Stories you want to delete

Deleting a Highlight 

Sometimes, you need to clean up your Instagram account in order to start anew. This means deleting older Instagram Story Highlights and creating some new ones instead. 

To delete the Highlight you no longer want, you should go to your profile, and hold down your finger on that specific Highlight until the menu appears. 

Then you can simply select ‘Delete Highlight’

Benefits of Using Instagram Stories Highlights

Now that you know your way around Instagram Highlights, it’s time to see why so many businesses use them as part of their social media marketing strategy. 

Here are the benefits of using Instagram Highlights:

  1. Instagram Highlights catch the attention of your audience
  2. Instagram Highlights have no time limit
  3. Instagram Highlights are great for promotional purposes
  4. Instagram Highlights are easy to navigate and organize
  5. Instagram Highlights show off your brand 
  6. Instagram Highlights showcase client reviews and testimonials
  7. Instagram Highlights are effective for generating traffic

1. Instagram Highlights Catch the Attention of Your Audience

As you noticed, Highlights are situated right under your bio and above your posts. This makes them easy to reach and more importantly, noticeable. 

So if you have a great selection of Highlights, you will be able to make a great impression on your visitors. 

Not only that, but your customers and leads won’t have to scroll through your page to find interesting posts, such as promotional offers or giveaways. Instead, they will have everything within reach.  

2. Instagram Highlights Have No Time Limit

As we all know, Stories on Instagram last only 24 hours, which doesn’t give all of your followers the opportunity to watch your Story. 

This problem is avoided when you add a Story to a highlight. As long as it is relevant to your Highlight and your marketing strategy, you can keep the Story in your Highlight for as much time as you need it.

A good tip here is to make sure to turn on your auto-archiving feature so you don’t lose the Stories that you have posted in the past.  

Here is how to auto-archive your Instagram Stories:

  • Access your ‘Settings’
  • Got to ‘Privacy’
  • Go to ‘Story’
  • Activate the ‘Save Story to Archive’ option 

 

3. Instagram Highlights Are Great for Promotional Purposes

No matter if you are selling products or offering services, you can promote them by using your Highlights.

For example, let’s say that you own a small clothing brand and you want to promote a new collection on Instagram. You can do this by:

  1. Creating a new Highlight 
2. Naming it ‘New Collection’3. Posting pictures of the clothes on your Story4. Saving the Stories in your new Highlight 

If you’re offering a service, you can post more details about the specific service, like the features of the service, the pricing, the benefits, or your USP (unique selling point).  

4. Instagram Highlights Are Easy to Navigate and Organize

The format of Highlights makes your Stories easy to find and navigate. If your Highlights are organized well, your lead can instantly find a Highlight that they are interested in and start tapping through the Stories within. 

Here are a few ways to organize your highlight:

  • Add descriptive names to each Highlight category
  • Add a cover for each Instagram highlight
  • Create Instagram Stories Highlights for everything you find relevant to your business 

Although you can add a total of 100 Stories to each highlight, don’t overdo it and get close to that number. A huge number of Stories will make it harder to find a specific picture or video and it will end up being frustrating for the viewer. In this case, it is better to have multiple Highlights with fewer Stories. 

5. Instagram Highlights Show Off Your Brand

Another great use of Highlights is brand exposure. Use Instagram Highlights covers to show your brand colors and your creativity. 

You can create a Highlight and personalize it with your company’s motto, values, or background. Not only that but you can introduce your team to make your company seem more approachable and humane. 

Another great idea is to make a FAQ with some of the most common questions asked by leads and customers alike. These can be questions that you have gathered from your research, or inquiries coming through the question feature of an Instagram Story. 

6. Instagram Highlights Showcase Client Reviews and Testimonials

If your clients are satisfied with your products or services, then make use of those smashing reviews and post them in your highlight.

You can get DMs from your Instagram, comments, reviews from Google Business Profile, and even testimonials from your website. If you have plenty of reviews from each source, you can create Instagram Highlights for each type of review in part.  

7. Instagram Highlights Are Effective for Generating Traffic

Generally speaking, links are not clickable on Instagram, but there are a few exceptions. You can add a link in your bio and you can add actual clickable links in your Stories. 

There is a catch though. In order for the links to be clickable, you need to have over 10,000 followers. 

Gaining new followers on Instagram is not necessarily easy. You must have dedication and pay attention to detail, as you need to craft your visuals and copies carefully and post consistently. Not only that, but you need to interact with your followers and make sure you engage with the right hashtags. 

Now, if there’s one thing that can help you with social media posting, then it’s a social media automatization tool. And one of the best social media tools on the market is SocialBee. 

Create, schedule, and post your Instagram content with SocialBee.

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Not only will SocialBee help you post and customize your content for Instagram (and for every other social media platforms you use) but it will also help you post Instagram Stories, and offer you the possibility of creating hashtag collections, among many other things.  

And the best thing is that you can try SocialBee for free by signing up for a 14-day trial! 

Instagram psychology, or How to decipher a person's character by profile

This group includes profiles of professional trainers for whom an account is a business, here you will see photos and videos of training, motivational posts and life hacks. There are those who come to the hall and do just to take a photo. This group of fellows are most often narcissists in anticipation of public approval. Narcissists are obsessed with their appearance and believe that for many, appearance comes first.

Family content/photos of children

“The more photos of family and children in the profile, the more time and effort this particular area of ​​life takes. Such people evaluate the success of other people through the presence of a family. Behind happy motherhood lies fatigue, no matter how it seems otherwise, ”says Moiseeva.

These photographs scream: “I am a mother! And this is my most important achievement in life. If these are photographs of a mother on maternity leave or a housewife, then they often show a desire for approval, that her life is just as good and interesting as others, that cooking soup is no less exciting than working in the office or going to a music festival. Often behind this lies despair and depression from the hard “ideal” life of a mother.

“For example, there is a girl who is socially not an ideal mother. Actively works, does not spend much time with children, is not keen on attention. Then the deficit lies in the fact that she wants to correct this situation. Lack of feeling like a good mom. It is easy to cover it if you dress up the child beautifully and post his photo on Instagram, because publicly this will be perceived as attention to the child, a special attitude towards him, separating him from the general life routine. There may be a diametrically opposite situation - she spreads it out in order to personally demonstrate and connect the approval of the public for herself, that she has the right not to work and is a good mother. She tells how much strength and energy she spends on raising children, how she valiantly copes without nannies, assistants, and this gives her the perfect alibi for not realizing herself in other paths. Usually, such mothers are sensitive to mothers who do not expose their children, but blog about business, travel, ”adds Sidorova.

Photographs of couples

“Permanent photos of a happy couple can indicate relationship anxiety. Experiences are possible “now everything is fine, but everything can change,” explains Moiseeva. No, we are not talking about the times when you posted a photo together in honor of your anniversary, but rather about the manic desire to show the world every day that your relationship is strong and perfect. It is a way of saying that you are loved, worthy and beautiful. Sometimes behind this there may be a desire to prove to someone that you are doing well, for example, to an ex-partner. Pay attention to the photo captions and hashtags from the #my category, this is a direct application for uncertainty about your own status in a relationship.

Beauty content

On the one hand, such a person shows his artistic, creative side, on the other hand, he expects to receive positive comments in order to increase self-esteem and amuse the inner narcissist. Let's say a special thank you to beauty bloggers who, like guinea pigs, test the latest industry news on themselves. Even if they are sent funds for free and the honesty of the review is not 100 percent reliable, for subscribers this is a big help.

Food photos

Research in the Journal of Consumer Marketing proves that after you take a picture of your food, it tastes even better to you. For some, such content is a way to show how good their life is, for others it is an opportunity to demonstrate that they are in an expensive restaurant and can afford to eat delicacies. In any case, this is an attempt to improve your image and assert yourself.

Nature/travel and pet photos

Often these photos are an indicator that you want privacy and quiet contemplation. A photo diary from a trip serves as an assistant in remembering what you liked and fixing the positive emotions you experienced. At the same time, exotic species can serve as a red rag for subscribers and be perceived as a desire to show their success (maybe you are, and on your subconscious mind you want to show your worth to your colleagues who remained in the office) or a search for recognition. If you can't help but share the joy of having a puppy, then you are a sentimental person who loves animals.

Instagram design: how to make your profile attractive to the audience

Goods and services are promoted on different platforms. One of the most interesting is Instagram. Here you can show your company in album format and talk about its activities. And also inspire users with your content. On Instagram, you need to be able to work with the visual part and text so that users read you and get inspired by your work.

In this article, we have prepared information on how to properly set up an account on Instagram.

  • Why is the right design of the Instagram account so important
  • How to make an Instagram header
  • Nickname and account name
  • Account Description
  • Designing a profile header on Instagram, examples
  • Instagram feed styling
  • Unified page design style on Instagram
  • Duplicate one item in the feed
  • Checkerboard arrangement
  • Arranging photos diagonally
  • Placement of goods from three angles or in three posts
  • Placing identical creatives on different sides
  • Canvas from one photo
  • Bright design
  • Placement of nine posts in the feed
  • Update the feed
  • Highlights: pinned stories
  • Making Instagram posts
  • Post title
  • Paragraphs and spaces in text
  • Hashtags in posts
  • Output at the end of the text
  • Successful examples of Instagram design
  • Conclusion

Why the right design of an Instagram account is so important

Business uses Instagram to promote a product or brand. The quality and number of followers will depend on how you set up an Instagram account.

The correct design of an Instagram account is an opportunity to arouse user interest and create a positive impression. The main task is to get subscribers and activity on your page.

What the user pays attention to in the brand account on Instagram:

  • Name and description of the account.
  • Visual component of the page: photos, creatives, stories and videos.
  • The overall visual effect of the feed: color scheme, ratio of text creatives and photos, and so on.
  • Usefulness of information.
  • Literacy and design of posts in the feed.
  • Designing stories and videos for IGTV.

Interesting and useful content always attracts more subscribers and leads them to buy your product. Let's look at all the intricacies of designing a profile on Instagram.

How to design an Instagram header

The profile header is located under the account photo. Consider the account structure:

Account structure in the mobile version of Instagram

Account structure in the desktop version:

Account structure in the desktop version of Instagram

This version does not have an address and the ability to contact the company by phone number. Companies include a phone number in the profile header to make it easy for you to dial the number from your smartphone.

Please note! From a smartphone, when you click on contacts, you can select a connection by phone number or email. If you select a phone number, you will automatically switch to dialing, the second option will open the mailbox window.

Discover the chat bot

Build auto sales funnels and answer user questions using the chat bot on Facebook, VK and Telegram.

Create a chatbot

Nickname and account name

Nickname should be simple and clear so that any user can find you in the search. Especially if you are just starting to market your product.

30 characters are available for entering a nickname.

When choosing a nickname, use the following principles:

  • The account name matches the key request to immediately find you in the search.

Important! Dots and underscores can be used in the title to separate words. This will make it easier for the user to read your nickname.

An example of an account name indicating the type of product and linking to the city where it is produced:

An example of a nickname for a key query
  • Brand name, association with a brand, or company line of business. If you enter a brand name in an Instagram nickname, proceed from the fact that it is easy for customers to remember the name and drive it into the search.

An example of a brand name in an account name:

An example of a brand name

Important! Do not enter the same name in the nickname and account name. In the first case, specify the brand, and in the second case, the type of activity.

Here is an example of how to create an Instagram profile. The girl promotes her services: the nickname is a brand, and the account name indicates what she does.

Making a profile on Instagram

And this example is indicative of the fact that when you enter the name, you immediately see the description of the profile and understand what information you will find.

An example of how to design an Instagram profile with a brand name and a description of the company's activities

Account description

The correct design of the Instagram header is very important for positioning your product and brand. In the profile description, you must specify:

  • Benefits of the product or brand.
  • Product features.
  • Company address.
  • A link to a website, messenger or phone number to contact your company.

Important! You can only use 150 characters for the description, so try to include key information.

If you are promoting a personal brand, please describe your services, benefits and qualities. Briefly describe why users should subscribe to you, buy a course or order services.

Using the LingoJam or Textygram services, you can change the font in the profile header and add characters to them.

Hashtags are often added to the description - this allows you to better navigate your channel. This can be a permanent section on the site - new movies of the week, a review of the company's news and products, examples of your work, a description of services, short stories from the life of the company.

Users can also subscribe to your hashtags, which will allow them to always see the necessary posts in their feed.

Important! Use only your own hashtags. Adding popular tags in the description can lead to a ban, they are best added to posts or stories.

An example of a profile with the hashtag :

Using the hashtag in the description for the reviews section

For commercial organizations: in the profile header indicate the contact numbers of the company, the website page or a multilink with options for interacting with the company. You also need to specify the address of the company or store. The user will be able to click on the address and see your location on a Google Maps map.

The example below shows the address of the photo studio and options for contacting the company: phone number and email.

An example of specifying an address

Below are examples of displaying a phone and a multilink. In the mobile version of Instagram, it is possible to call the company - just click on the "How to call" button - it is located under the profile header. In this case, the Taplink service was used for the multilink:

An example of using a multilink and a phone number

An example of how a multilink works to redirect to a website and view a restaurant menu:

Multilink example

Important! In a multilink, you can specify materials for downloading, a website, contact information, a map of offline stores.

For personal pages: in the profile header indicate links to other pages: YouTube, VK, Twitter, WhatsApp. Or links to work pages where examples of your work or services are given.

Instagram header design examples

Below is an example of a description of a book sales account. It contains the name of the store, year of establishment, address, opening hours, shipping, and customer services.

Instagram profile example

Account example with a short description to inspire and improve the space around you:

Ikea brand profile

This example shows company activities, additional Instagram accounts, geographic location, postal address, phone number and multilink .

An example of how to fill out a profile on Instagram

An account with a description of activities, company benefits and an indication of the site.

Example of an account with a list of main activities in the description

Recommended reading! Read our article for details on how to create a business account on Instagram.

Next, let's look at examples of blogger descriptions:

The profile contains the blogger's name, his activities and a link to the publication, a website for communication and a link to a YouTube channel.

An example of an account with information about the blogger's activities.

A travel account with contact information, services and an option to contact the blogger.

An example of a profile design

An example of an account that contains information for users and contact details for cooperation.

Account registration example

Please note! To make it easier for the user to understand you, speak to him in his language: no need to use professional language, write simply and for ordinary people.

Description text can be supplemented with emoji. On Instagram, emoji are considered the beginning of a paragraph and help draw attention to important points.

Important! Don't put a million emojis in descriptions or posts. One smiley per paragraph or line will be enough.

Instagram Feed Design

When creating content for a potential audience, think about the design for future posts so that the audience is attracted to images, headlines and the design of the entire feed.

The visual component is the main thing in Instagram. Therefore, it is important to follow the design of the feed so that users can not only receive useful information, but also be inspired by your photos.

The feed in the Instagram business account is designed in two ways:

  • Endless tape. It has several design options, which we will consider below using examples of real accounts.
  • Nine posts with basic information about the company. The rest of the news goes to stories and IGTV.

Unified page design style on Instagram

Photos or creatives are designed in the same style or color scheme.

Placing three creatives in the same style

Designing posts in the same style using a filter to create a warm color scheme: one arrangement of images, text and themes.

An example of how to design a page on Instagram

Designing a feed with photos with texture. The screenshot below shows the account of a concrete plant:

An example of how to maintain a beautiful Instagram for a highly specialized business

Designing a profile using corporate colors and identical elements on creatives:

An example of designing creatives in the same style

Duplicating one element in the feed

Adding one to creatives element or effect that is your feed feature:

An example of designing posts using a single element for creatives

Checkerboard arrangement

An example of designing a feed with a combination of posts in a checkerboard pattern:

An example of how to design Instagram

Checkerboard design of an account: alternating photos with interior design and images with texture for interior decoration :

An example of how to run a beautiful Instagram

Arrangement of photos diagonally

Design of the feed with one-color creatives arranged diagonally. In the example below, three photos are interleaved with a creative with text written on it. In order not to get confused in publications, it is best to use post schedulers.

An example of how to beautifully design Instagram

Placing a product from three angles or in three posts

Designing a feed with three posts with one product: presentation, description, video with the application of the product in life.

An example of designing a feed with one product in three posts: product presentation, characteristics and application

Placing identical creatives on different sides

Designing a feed with a block of identical posts located on the left, right or in the center.

An example of the design of a feed with creatives in the same style located on the right side: it can be a creative with text, a block with a thematic section, or a weekly rubric.

An example of the design of the feed

Another example of a clear structure in the feed: working moments, cases and personal information.

An example of the arrangement of posts in the feed

A canvas of one photo

Designing a feed with a canvas of one photo or a banner.

Filling the feed with posts from one photo

Vibrant typography

Vibrant typography refers to the use of multiple colors that are repeated in some way in your creatives. That is, you adhere to a single style in terms of colors.

The example below shows an MTS account. Creatives use corporate colors:

An example of how to design your Instagram

In the Setters account, creatives use one color scheme and elements that can be repeated in every second or third image.

An example of using bright design and duplicating elements in posts

Placement of nine posts in the feed

Nine posts in the Instagram account in any style: one photo is presented as a puzzle divided into nine pictures, alternating image and text, or filling the feed with nine creatives. These posts provide basic information about the company: services, cost, contact information, and benefits. Everything else is told in stories every day and fixed in highlights.

An example of a checkerboard design of nine posts: photos and creatives with descriptions of services.

Instagram account design example

Important! The design of the feed you create for your users, so evaluate the reaction of the audience, using polls and ratings in stories, and compare your content with competitors.

Updating the feed

It is recommended to update the feed for business accounts two or three times a week. For online stores and personal blogs, posts can be added more frequently. Sprout Social published a study on the best times and days to post on Instagram.

Auspicious time to post:

Time to post
  • The best time to post is Wednesday at 11 am and Friday from 10 am to 11 am.
  • The best day is Wednesday.
  • The worst day is Sunday.

Auspicious time to post about products:

Time to post a product
  • The best time is Wednesday at 3 pm.
  • The best day is Wednesday.
  • The worst day is Sunday.

Favorable time for media publications:

Time for media publications
  • The best time is Friday at 9 am.
  • The best day is Friday.
  • The worst days are Saturday and Sunday.

The only caveat: make sure that the frequent addition of posts does not interfere with users and they do not start to unfollow you.

It is best to use the story format for every day. Short videos attract more attention and make people interested in your channel.

Highlights: pinned stories

To attract an audience, use the format of stories and pinned stories. This will allow the audience to learn more about you, your product, your employees and the inner workings.

Highlights allow users to get to know you and your product. They do not have to scroll through the entire feed and look for the main information.

The number of highlights is unlimited, but in the description for them you can use only 16 characters. To structure information, create a single cover design for thumbnails.

Important! Highlights save stories in chronological order. Therefore, immediately think about how to arrange the sections.

Examples of what can be specified in pinned stories:

  • Selection by day. These can be interesting moments or details from your life if you have a personal blog.
  • Selection for each product: appearance, characteristics, use cases.
  • Section where you will tell about your company. Point out the benefits, tell about your activities and show your employees.
  • Price section, where you can specify the cost of each product or service.
  • A selection with promotions and current discounts.
  • Versions with selections of categories: top news, animals, books.

Recommended reading! Find out about all the interesting features of Instagram Stories in our article.

Here is an example of designing an Instagram page with pinned stories that contain information about the company: addresses, bestsellers, products, how to order, customer reviews.

An example of pinned stories with a short description

An example of pinned stories with products:

An example of styling stories

Recommended reading! Conviva has prepared an annual report on the dynamics of user interaction in Instagram Stories. Spoiler alert: Users are more interested in short videos and are more likely to interact with them. Posts in the feed fade into the background.

Designing Instagram posts

There are several tricks for post design that are used by the authors of popular blogs.

Post title

In the post title, it is best to indicate a question or sentence that will provoke the user to read your article: “15 non-obvious facts”, “Invest or spend?”, “How to write a selling copy?”.

An example of a post with a promotion

Paragraphs and spaces in the text

It is important to divide the text into paragraphs. The main thoughts can be highlighted with emoji.

To break text into paragraphs, use applications: for example, "Instaspace". If you write directly to Instagram, then the text will turn out to be solid - and it will be difficult for users to perceive the information.

The text is divided into paragraphs, where the list is highlighted with emoji

Hashtags in posts

There are many types of hashtags, we will consider the most popular of them:

  • Brand queries. Hashtags with your company name.
  • Industry inquiries. These can be requests from your activity or business area: #apartment_repair, #cleaning, #seo.
  • A section that you constantly maintain in your account.
  • Events. Drawing attention to events.
  • Tags with geographic location: #buykvartirumsk, #advertisingspb, #vladivostok.
  • Flash mobs or popular challenges.
  • Virus tags. It could be a year, a well-known brand, or something that is trending right now.

To search for hashtags, you can use information from competitors' accounts and special services: stapico. ru, hashtags.org, tagdef.com. You can use Instagram search and check the number of interested users.

It is not recommended to use many hashtags in posts, up to a maximum of 30 hashtags. Many companies follow the formula: 5 high frequency + 10 mid frequency + 7 low frequency + 4 geo + 4 viral. Add hashtags after a post or as a separate comment.

A post with hashtags in a separate comment:

Decorating a post with hashtags

And here is an example of hashtags for a beauty salon in the post itself:

An example of a post with hashtags

Output at the end of the text

End the post with a short conclusion. This helps users understand the essence of your text, understand the problem that you have considered, and enter into a dialogue with you. If this is a sponsored post, include a call to action.

An example of a post with a philosophical thought that should encourage users to think and talk about their impressions:

An example of post design

And the last thing: write for the reader - in simple language, explaining the terminology if you have a narrow specialization, and engaging in discussions.

Recommended reading! Read our article for more Instagram post ideas.

Successful examples of Instagram design

An example of successful account management that sells products for dogs:

An example of how to beautifully design an Instagram profile

The following moments are well worked out in the example:

  • Lamp photos that create a cozy effect and attract the audience to scroll through the feed.
  • Good work with hashtags - product names are made with tags. Each product is suitable for certain sizes of dogs. In this way, for example, you can track: how many users are interested in leashes for large dogs.
  • Active communication with users - consultations on all issues.
  • The manufacturer indicates the cost of goods in posts.
  • High-quality photos.
  • Uniform Ribbon Style: Images that highlight details.

And this is an example of an account from a headphone manufacturer who very successfully came up with the design of his feed:

An example of user-generated content in Instagram design purchases.
  • Uniform ribbon style.
  • Product unpacking video.

    • An example of maintaining an account with interesting and bright posts from a manufacturer of cleaning equipment:

    An example of creating an Instagram account

    The following points are well worked out in the example:

    • Bright account design.
    • Interesting posts with humor and a touch of philosophy - a lot of new things to read.
    • They often use situational marketing, which attracts users to participate in promotions.

    An example of an account for a manufacturer of hammocks and tents with an original visual effect. The decor is inspiring to go on an adventure and grab a hammock.

    Beautiful Instagram design

    The following moments are well worked out in the example:

    • High-quality and exciting photos that inspire travel.
    • An interesting presentation of the product - unusual angles for photographs and processing.
    • Specify the cost of the goods.
    • Use a branded hashtag.

    An example of an unusual account management for a narrow specialization is the production of Boeing. Spectacular videos and photos of employees, stories about new technologies and much more:

    Beautiful design Instagram

    The following moments are well worked out in the example:

    • Unusual presentation of content from the manufacturer.
    • The account tells about the latest construction news, technologies and shows aircraft tests.
    • Openness of the company - stories of employees about successes and failures, posts about development strategies.

    An example of a paint manufacturer's account that offers handmade lessons. Useful content for those who just want to start or are already engaged in creativity.

    An example of how to beautifully design Instagram

    The following points are well worked out in the example:

    • An account with life hacks, which tells how to repaint the furniture in the house with your own hands.
    • Detailed description and videos that fully show the process of alteration - as if he went to a circle for creativity.
    • Beautiful account design in warm colors.
    • Active communication with users.

    Conclusion

    We have reviewed the steps of creating a profile on Instagram, let's fix the basic information in the checklist.

    Instagram profile checklist: