Home » Misc » How to promote tiktok on instagram

How to promote tiktok on instagram


6 Ways to turn your TikTok audience into Instagram followers

This is a guest post from Parichehr Parsi and Social Pros. Parichehr is a freelance copywriter in the fields of travel, fashion, and Instagram marketing.

If you’re an eCommerce merchant or marketer who wants to grow a social following, you should be looking at TikTok and Instagram. The TikTok app has been downloaded more than 2.6 billion times and there are 800 million active TikTok users worldwide, which means you can’t afford to ignore it in your eCommerce marketing strategy.

However, TikTok doesn’t have a clear path to sale — unlike platforms like Instagram, which can connect directly to your Shopify store. So, how can you leverage the virality of TikTok and grow your Instagram following, to make more sales?

How to Grow Instagram with TikTok?

Merchants can use videos to build consumer trust in their eCommerce businesses more easily than ever with TikTok. Considering the nature of TikTok and its algorithm, anyone can go viral based on the content they produce. Merchants can utilize the fame gained from TikTok to grow their Instagram following as well.

With a little bit of creativity, you can attract your TikTok audience to your Instagram account — here are 6 ways to do that.

1. Connect Your Instagram and TikTok Accounts

Connecting your two accounts can make it easier for your followers to find you on Instagram. You can connect your TikTok account to your Instagram account by clicking the “Edit Profile” button above your bio, next to the follow button. This will give your audience an easy way to discover you on other platforms.

2. Promote Your Instagram Account in Your TikTok Content

Cliffhanger videos can tempt your TikTok audience to finish watching the rest of the video on Instagram or any other platform. For example, you can show a box of your new products on TikTok but put a picture of what is inside the box on Instagram. You can cook a recipe on TikTok and post a picture of the dish on Instagram. Or, do an illustration on TikTok and post the final result on Instagram.

One other option is to promote your Instagram account on your TikTok video itself. So, it is all about referring to your Instagram account both in the caption of your TikTok videos and in the videos themselves.

3. Create a TikTok Video about Your Instagram

Tell your TikTok followers about what you do on Instagram. This can be interesting if what you do on Instagram varies from what you do on TikTok. Encourage your TikTok audience to follow you on Instagram so they don’t miss out.

For example, you may be more humorous on TikTok, but more practical on Instagram.

4. Use Uniform Branding on TikTok and Instagram

Keep your brand consistent on TikTok and Instagram to make it easy to find and recognize you on either platform.

Whether it’s your website, marketplace listings, or social media, it’s important that customers can identify you and your brand. You want to be able to be found, recognized, and remembered. You have to build up your brand reputation and trust in order to sell products and earn revenue online.

It is also important to keep an eye on your competitors when crafting your brand on social. Steer clear of any messaging or graphics that could cause your audience to confuse you with a competing brand.

5. Highlight Your Instagram in Your TikTok Bio

Use your TikTok bio to show followers where else they can find you (like on Instagram). Your bio should contain information about your eCommerce store, where people can buy from you, your biggest benefits, and other accounts like Instagram or YouTube.

You can also announce special promotions in your TikTok bio that require action on your Instagram account. This can help move followers over to Instagram if you say, for example, eligibility to win requires an Instagram follow. We’ll go into that more in the next point.

6. Promote Your Instagram Contests and Giveaways

You can organize competitions or give away prizes on Instagram, and promote these events on your TikTok account. You can include CTAs in your TikTok video captions, or talk about your contests and giveaways in your videos themselves. This encourages your TikTok audience to move over to Instagram for a chance to win.

Conclusion

When you have a large TikTok following and no clear way to monetize it, you should start thinking about how to move at least some of that audience to Instagram, which has Buy on Instagram and Instagram Shopping. You don’t have to do a perfect job, but implementing some of the tips above will help you expand your following and capture your audience on more platforms.

Be sure to monitor your Instagram activity for any change in your audience, and don’t forget to nurture your Instagram followers after you increase them. Finally, keep your Instagram goals in alignment with your overall customer acquisition strategy. Good luck!

Join 50,000+ merchants that receive the latest eCommerce and DTC insights straight to their inbox.

11 Ways to Convert Your TikTok Audience into Instagram Followers - Ampfluence

TikTok is one of the top social media platforms out there right now. It’s a great organic Instagram growth resource to convert your TikTok audience into real organic Instagram followers.

In 2018, TikTok had been downloaded one billion times worldwide and had now become one of the world’s most popular apps. Now, one major contributor to TikTok’s sporadic growth is the lockdown necessitated by the Coronavirus pandemic in 2020.

Because a lot of people were stuck at home for a very long time, they had to resolve to other means of entertainment. As of November 2020, videos made on TikTok have one billion views every day.

The platform which runs on user-generated content is one that has been designed to encourage its users to actively participate in interesting challenges and promote their creative talents for the world to see.

Currently, there are over 800 million active users signed up on this platform and this serves as a great opportunity for those who wish to convert their TikTok following into an organic Instagram following. If that seems like something you’re interested in, then you’ll find this article incredibly useful.

Book Your Free Instagram Consultation

1. Link Your TikTok to Instagram

After creating your TikTok account, the next thing to do is to link it to your Instagram account. What this does is ensure that your TikTok audience accesses your Instagram without hassle. There is an Instagram icon beside the Edit Profile button. By clicking this icon, your audience is immediately ported to your Instagram profile. If your Instagram profile is not linked, the icon will take them nowhere. To link it, click on the Edit Profile button. Once there, scroll down and you’ll find another Instagram button. Click on the Instagram button and link your profile. Linking complete.

2. Create a Bio That Converts

Just like your Instagram bio determines your following, so does your TikTok bio determine if your audience converts to Instagram or not. First, your bio must describe your account or brand. Whatever you write there should correlate with some of the content in your videos to give it authenticity. A few emojis to express your personality wouldn’t hurt either. Then the next and equally important thing to do is to add a CTA. Using this call-to-action, you can ask your followers to follow you on Instagram to interact with you better. There is also an option for a URL and you can also utilize that avenue to plug a link to your Instagram profile. The TikTok user in the picture below (@tyshonlawrence) has a CTA in his bio where he directs people to click the URL in the same bio to access his Instagram page.

3. Make Trending Videos On Time

Before you want to start to convert your TikTok audience to Instagram, you must first have a TikTok audience. And one way to grow your TikTok audience and stay relevant is to jump on trends as soon as they drop. One way to stay on top of the trends is to take note of the videos that keep popping in your For You Page. If they are trends you can do, then jump on them. Even if you’re not so sure you can ace them, you can put a unique twist on them and post them regardless. You can also skim through the music section and find the viral music and hashtags, so you can do the needful. Trending hashtags like #foryou, #foryoupage, #fyp, etc. are sure to give your videos more visibility and in turn, more audience that can be converted to Instagram followers.

Book Your Free Instagram Consultation

4. Post Unique and Engaging Content

A major goal for you should not just grow your followers on Instagram and TikTok, but to build a community that will continually engage and interacts on your platforms. This will make them constantly invested in every content you put forward and they will naturally follow you on all platforms just so they stay informed. To do that, you must commit to creating engaging content that is unique to you. It is not just enough to post content but ensure you’re posting relatable content that has your own unique creative twist.

For example, you could post stories about moments in your day or moments you’ve had in the past. You could take inspiration from your surroundings and share entertaining excerpts. A user, @katieflorence creates simulated conversations between the different concepts that affect a woman’s decisions as it relates to her relationships. She calls the group ‘The Kouncil’ and since she launched it during the 2020 lockdown, she has since gained 1.5 million followers on TikTok and on Instagram, 262,000+ followers on The Kouncil’s official page (@the.kouncil), and 126,000+ on her personal page (@katieflorence).

5. Direct Your TikTok Followers to Instagram Using Video Captions

You can include a CTA in your video caption that would direct people to use the link in your bio and follow you on Instagram. This is usually effective when you post very engaging content and you inform them that more of that content would be available on your Instagram page.

6. Add an Instagram Teaser in Your TikTok Videos

Now, there’s a way to tease your TikTok followers into following you on Instagram even when they do not want to. This tactic involves adding the teaser to the video’s content. To get it done, you have to first create a really unique video that you’re sure would have your viewers’ attention piqued. Once that is done, you can post a part of the video on TikTok and direct people to your Instagram page to access the rest of the story. The user below (@iamvonn) accepts a challenge to cut his blonde locks. In the TikTok video, he redirects his viewers to see the final look on his Instagram page, after following him of course.

Book Your Free Instagram Consultation

7. Create a TikTok Showing Your Instagram Content

In using this tactic, you have to import some of your best Instagram content that represents your work – this could be pictures, recipes, recommendations, reviews, etc – and creatively display them using a TikTok video. A few fashion enthusiasts use this tactic a lot. What they do is use the Green Screen filter (which allows you to import photos into your video) to create a video where they put some of their best Instagram photos on display. Food photographers also use this tactic a lot, importing some of their best food photographs and turning them into a video.

Because of the quality of these videos, viewers are more compelled to find your Instagram page just so they could have more.

8. Post Across All Your Platforms

It would be detrimental to your account’s growth when you post on one platform and ignore the other. Instead, ensure you post your content across all platforms – in this case, Instagram and TikTok. Post your TikTok videos on your Instagram feed and even your stories, so your existing followers would recognize that you have content on other channels and they might decide to join you there, so they don’t miss out on the value. Bringing back The Kouncil Series, Katie Florence (the originator of the series) ensures that content remains cohesive across both platforms – @katieflorence on TikTok and @the.kouncil on Instagram.

9. Promote a Giveaway

This is an age-old tactic but it works just the same. You can collaborate with a brand and offer to give away some of their products/services via your platform. This will increase visibility for your account and that of the brand. To do this, create a TikTok video highlighting some of the benefits and rules of the giveaway. In the post’s caption, include a CTA that directs them to your Instagram page to participate in the giveaway. The juicier the prize, the more engagement you’re likely to receive on your Instagram page. Have the participants also tag a number of their friends to help them win the giveaway. This will increase both your visibility and your followers too. Influencers are more likely to use this tactic since they get offered a lot of collaboration deals. Check the caption of @meredithduxbury below.

Book Your Free Instagram Consultation

10. Stay On-Brand

A strong brand is one that stays consistent from platform to platform. This means that your content on one platform must be cohesive with those on another platform. A consistent brand image will not only bring you more followers but will also turn those followers into loyal consumers of your content. Staying on-brand can include brand elements such as your brand colors, post organization, font styles, and then the content. As far as your TikTok-Instagram is concerned, start from using consistent handles. You should also work on keeping the profile pictures the same. They might seem like small details, but these small details make it easier to find your brand and identify with it. A great on-brand example is Nike. They maintain similar brand elements even though the mode of content differs across the two platforms.

11. Be Consistent

If you set a specific followers-count you hope to reach on your Instagram, then it would not be wise to stop when you’re not there yet. Set a goal and inform your TikTok audience about this goal. Ask them to follow you on the journey and help you achieve that goal. TikTokers are supportive like that and if your content is engaging enough, they might commit to helping you reach those goals for your Instagram. Until then, stay consistent in posting, optimizing your profile, and adding CTAs designed to convert your TikTok audience into Instagram followers.

There’s a lot more value you can offer to your follower’s asides from the features offered on TikTok. You have access to Instagram Reels, Stories, IGTV, and regular posts on your feed. If you’re able to get your creative juices flowing, you’ll be able to create unique and relatable content that will have followers flocking to engage you on every platform you’re signed up to. So, use these tactics designed to convert your TikTok audience to Instagram followers and watch your account boom.

How to start promoting on TikTok

Step 1: create a business account

How to start: you definitely need to create a pro account. It is somewhat similar to a business account or a creators account on Instagram. This will allow you to more accurately monitor statistics and analytics.

Step 2: create an account

As in all social networks, you need a normal, memorable nickname, not user_300028762405. You need a normal profile picture and a small description of what your TikTok will be about or who you are, why a person should follow you. And it is advisable to attach links to Instagram, YouTube, your website or other social networks.

Step 3: Post regularly

The most important thing about TikTok is consistency. Of course, consistency is important on both YouTube and Instagram, but on TikTok you need to release a video every day, and preferably several. Sometimes it can be just an answer to a question, some kind of your insight or product demonstration. You can shoot many videos at once, then save them as drafts and then post them every day, even when you don't have time.

Step 4: choose relevant hashtags

Hashtags are not as important on TikTok as they are on Instagram or YouTube. Here you can not put them at all. But if you want to put hashtags, put only relevant ones, that is, those that fit the topic of your video. This will not affect the promotion of your video in any way. But if you use themed hashtags, it helps TikTok a little bit to understand what your content is. Do not put more than five hashtags, a lot of hashtags is bad.

Step 5: use trending music

Trending music is the music that is actively used now and gaining a lot of views, it helps to promote your video. You can fly into the recommendations just because you use some popular sound, shoot a trend in your style for it. Trends are when people do challenges, in fact, they repeat the same thing. If you somehow apply the challenge to your field, you will be one of the first - this is also a plus for promoting the video.

Step 6: Connect with the audience

You came to TikTok not only to express yourself and show your creativity, but to find a new audience. Therefore, write the first comment yourself. Ask a question, joke. So people will come in and see that there is already a comment, they will feel freer and also write something. The more comments, the better for TikTok promotion.

Step 7: Reply to comments

Reply to comments to build a community on TikTok. People will see that you are answering questions. Accordingly, in the following videos, they will know that they can ask questions and get answers. You can also make video responses. Sometimes video responses to comments get even more views than the original video.

Step 8: go live

Once you have your first thousand subscribers, you can go live. On TikTok, live streaming isn't scary at all. At first, you most likely will not have anyone at all, or two or three people. But over time, as you actively lead your TikTok, there will be more and more people on live. They will be able to ask questions. Live has donations. If you make quality content, you can find your audience there, interesting people, meet someone, you can find clients, earn money, because if people like what you do, they can send gifts, and you can change gifts for coins. Coins are for real money.

Step 9: make short videos

Videos should be short. Now TikTok has videos up to 3 minutes, there has long been a function of minute videos. But in the beginning, we recommend that you stick to a strategy of 10-12 seconds, a maximum of 15 seconds. This makes it easier to keep the attention of the audience. People are more likely to watch your video to the end. Short clips are easier to shoot.

Step 10: Create Unique Content

Your uniqueness is the key to success. Nobody wants perfectionism on TikTok. TikTok is loved for its diversity, you can do whatever you want there, express yourself in any way you want. Even the most unfortunate videos in your opinion can get into recommendations and bring you subscribers. If you have a sense of humor, then use it in your content. This will definitely benefit him.

TikTok promotion and promotion: free and paid

TikTok is rapidly gaining popularity in many countries, including Russia. The number of installations has exceeded 1.5 billion. More than 800 million people use the app every day.

While many are skeptical of TikTok, the numbers speak for themselves. And now is the time to go there for the audience, because in 2020 the popularity of the application will only grow.

Start placing official ads in Telegram Ads. Get ahead of your competitors!

Register and sell goods or services in Telegram Ads using a ready-made solution from Click.ru .

  • Budget from 3000 euros is much cheaper than working directly.
  • For legal entities and individuals - legal entities can receive closing documents, refund VAT. Individuals can run ads without communicating with managers.
  • 3 payment methods - pay for advertising with a card of an individual, from an organization's current account, with electronic money.

Read more>> Advertising

Judge for yourself - while TikTok has very low competition and you can get free coverage of posts from the social network, there is a built-in editor with a lot of effects and filters, there are many ideas for videos. If competitors do not seize the initiative, then the TikTok application will not lose its relevance for a long time.

In this article we will tell you how to use Tik-Tok to promote your business, how to create an account and attract followers.

Determine promotion goals

Before you start working with Tik-Tok, you need to define promotion goals. In general, they do not differ from the goals in any other social network:

Attracting subscribers from Tik-Tok to other sites

Now it is easier to get subscribers in this social network than in the same YouTube and Instagram. You can take advantage of this and redirect traffic to other social networks. To do this, specify a link to Instagram, YouTube or your website in your Tik-Tok profile. Please note that while links to the site are not clickable, users need to manually paste them into the browser. But, most likely, then the application will have an available active link in the profile, like on Instagram. Read more about this in the article: TikTok is testing links in the profile description and under the video.

Account monetization

In TikTok, you can earn on donations from live broadcasts, native advertising from brands, affiliate programs, advertising of other bloggers.

Brand awareness and image enhancement

Tik-Tok can be a good addition to existing pages in other social networks.

Sales increase

Lead generation is the ultimate goal of any SMM promotion. You can use Tik-Tok to sell your products and services directly. It is also a great platform to promote your creativity, for example, music tracks. This is a chance for new artists and musicians to become popular thanks to TikTok.

Depending on the goal, we build a strategy and choose ways to promote. But first, we define the audience and the concept of the channel. Naturally, within the framework of this social network. Remember - people come to Tik-Tok to have fun and “kill time”. Difficult content does not fit here. This app shoots original, viral and visually appealing videos.

Who is already using Tik-Tok promotion for business. A couple of examples:

  1. Cody Miller @codymillers. Uses TikTok for self-promotion. The feature of this blogger is the presence of yellow color in all videos. Calls himself "King of Yellow".
  2. Red Bull , account @redbull. Posts videos with tricks, uses the account to increase brand awareness.
  3. Apple Music @applemusic. The service announces the release of new singles, uploads videos with celebrities. The account increases brand awareness, helps to increase sales.

How to promote an account in Tik-Tok from scratch

Setting up and registration of an account

To set up a profile, click on the "Edit profile" button. Here we put an avatar, come up with a nickname and a username. Keep in mind that you can only change your nickname once every 30 days. Here you can also add a short description and links to your Instagram and Youtube accounts. The process of setting up a profile is almost like on Instagram, nothing complicated.

It is also better to switch to a Pro account, which allows you to choose a profile category, run ads, and view statistics. It is suitable for those who want to make money on Tik-Tok. To switch to Pro, click on the 3 dots in the upper right corner, then "My account", "Switch to Pro-account".

Read more in the article "TikTok Pro-account: what it gives, how to make and set up".

To create a beautiful Tik-Tok profile design, come up with an attractive description. You can add emoticons and calls to subscribe.

Your profile should reflect your nature and activity. If you offer dance lessons, it should show up on your account. You can make a creative profile, for example, with a video where you teach your cat to dance. And come up with the slogan “I will even teach a cat to dance!”.

Examples of interesting profiles:

  1. The Verzakov twins @twins.verz - shoot parodies
  2. SKEPSSIS @skepssis - illusionist profile.
  3. salavat.fidai, account @salavat.fidai - makes works of art from ordinary pencils.

Filling content

TikTok users are young people aged 13 and over. They post amateur videos, flash mobs, reactions, challenges, sketches, dances, mini-series and more. First of all, the content should be of interest to such a circle of users.

Videos must be fun, original, memorable. Documentaries, educational content, boring lectures and stuff like that will not come in. Do not forget about the quality of the shooting. A fuzzy picture, noises in the background - not what Tik-Tok users want to see.

Interesting : How to be a TikTok recommendation

Types of popular TikTok content:

Duets . Take any video you like, turn on the “duet” function (the screen is divided into 2 parts) and shoot next to yourself.

Challenges . Find a popular hashtag and shoot a video on this topic, indicate this hashtag in the description of the video. Here, for example, videos with the hashtag # idea for a home.

Reaction . Film your reaction to someone else's video. To do this, you can use the "duet" function described above.

Dance to the music . The most popular video format on Tik-Tok. Take any tune and dance to it.

Tutorials and hacks . Post short instructional videos, such as how to cook a specific dish, dance a certain dance, make a handmade product, and so on.

Illusionist video . To do this, there is a function to stop the video. First, you shoot the first part, for example, where you are in one outfit, then pause and shoot the second part, where you are already in a different outfit. The result is a video, as if you changed clothes in a second. Or a video where you take a car from the street, as Will Smith did.

Sketches, jokes, parodies . Humorous content in the style of Ida Galich and Nastya Ivleeva enters Tik-Tok very well. Such videos are more difficult to create, because you need to constantly come up with a script. But usually bloggers with such content have a lot of subscribers.

Be aware of Prohibited content - Do not post harmful, dangerous or shocking content, violent scenes, nudity and pornography, content that sows hatred or violates intellectual property rights, content that infringes on the rights of children, spam and so on. These are the standard rules of all social networks.

How often do you post videos? Ideally 1-2 times a day. When publishing, you can write a description for the video and add hashtags there. The video itself can be diluted with effects, stickers, add text.

Article in the topic : How to shoot and upload a video to TikTok

Attracting followers

Tik-Tok account can be promoted in free and paid ways.

  1. Activity . Old proven method. The more activity from you - content, likes, comments and subscriptions to other tiktokers, the higher the likelihood of becoming popular yourself. But keep in mind that this method takes time. The main emphasis should still be on content - if the videos are of poor quality, no activity will help.
  2. TikTok promotion hashtags . Indicate #hashtags on the subject of your channel, follow popular tags. Or come up with your own and run the challenge. For example, as Pepsi did, together with the Magnit supermarket chain, they launched a challenge with the hashtag #dancestylepepsy, where you had to dance with a bottle of Pepsi.
  3. Sharing in other social networks . Share the link to your Tik-Tok account and the QR code on other social networks. The code is located in the upper right corner of the profile.
  4. Increasing engagement . Keep track of what's trending, try to create similar videos, broadcast live, organize polls, create contests, respond to comments.
  5. Mutual PR . A good way for free promotion is mutual PR with other bloggers, shooting duets and reactions to other people's videos.
  6. TikTok promotion for money . Advertising from a popular blogger. We contact directly and ask for a price.

You can also order ads through TikTok Ads. There are currently 4 advertising formats available in the app:

  • Brand Takeover . Full screen banner, appears when you enter the application. Advertising lasts 3-5 seconds, format - picture or video, purchase model - CPM and CPT.
  • In-feed Native Video . Pop-up advertising in the feed, appears when scrolling. Advertising up to 15 seconds, format - video. Purchasing model - CPM and CPT.
  • Hashtag Challenge . Banner in the search section with a branded hashtag for the challenge. You can add your jingle.
  • AR – augmented reality. Brand promotion on Tik-Tok using branded masks, lenses, stickers.

Services to help

In TikTok, they are not yet actively monitoring cheats. Basically, you can wind up likes, views, subscriptions and comments. What programs and applications can be used to promote Tik-Tok?

  1. TapLike is a service for cheating subscribers, views, likes, comments and reposts of videos in Tik-Tok at affordable prices and a guarantee of cheating.
  2. ToTop Tool is a program for automating Tik-Tok promotion. Allows you to parse the audience, as well as launch mass liking, mass following and other tasks.
  3. Mrpopular.net - cheat likes and subscribers.
  4. Tik-top. com . The service winds up likes and subscribers from Russian accounts, ensuring it gets into the top among users from the CIS. Relevant for those whose business is aimed at Russian-speaking users.
  5. Tiktopers – advertising exchange, account monetization service.
  6. TikTokHelper is a service where you can view analytics, blogger ratings, order mass liking, mass following, unsubscribes.
  7. Tmsmm.ru - you can wind up subscribers, likes and views of users from all over the world, or only from the Russian Federation.
  8. All-SMM - here, in addition to likes and subscribers, video promotion on Tik-Tok is available through reposts.

Promotion effectiveness analysis

How to evaluate the effectiveness of promotion? First of all, we look at the statistics of the TikTok account - with any promotion methods. Statistics are in the Pro account profile. It has 3 tabs: Overview, Content and Subscribers.

  1. Overview . Here you can see the total number of video views for the last 7 or 28 days. As well as the growth of new subscribers and the number of profile views during the same time.
  2. Content . It displays the total number of your videos and popular videos in the last 7 days.
  3. Subscribers . This tab displays the total number of likes, comments and reposts. And also: the total number of viewing times, the number of views themselves, the average viewing time in seconds, types of traffic source and geo audience.

If you order advertising from a blogger, evaluate the specific placement - coverage and likes. To analyze the effectiveness of advertising through the TikTok Ads application, use the metrics for the selected format that we described above.

Conclusion

TikTok is a dynamic social network for young people. In 2020, the popularity of the application will only grow, so you need to go there for the audience now.

Learn more