How to advertise my business on whatsapp status


How to Advertise in WhatsApp Business (2022)

Learn how to set up campaigns in WhatsApp Business with just a click and connect your brand to millions of users.

 

What is WhatsApp Business ?

WhatsApp Business is a WhatsApp platform that was developed specifically for small and mid-sized businesses.

More than 60 thousand messages are sent via WhatsApp every day. That’s why Facebook developed this version for businesses. Customers are on WhatsApp, so businesses should be there too.

 

WhatsApp has established itself as one of the mediums in which you can use conversationsal strategies to attract and retain users.

 

How Can you Get the Most Out of WhatsApp Business?

Here are a few of the benefits of WhatsApp Business:

  • Develop a deeper relationship with your clients.
  • Higher conversion rates.
  • Get results with a relatively low investment in marketing.
  • Improved sales due to the trust and positive perception created by conversational tools.

How Can you Sell on WhatsApp Business?

You can sell on WhatsApp Business by creating ads for the platform, or you can do it by creating click or click-to-WhatsApp ads.

These are similar to another type of advertising available on Faceook called Click-to-Messenger.

The conversational ads on Facebook are among the best tools you can use in combination with the automations available on the platform.

These ads are different from more traditional ads because they don’t direct the users to a landing page or a tedious form, but rather open a conversation with them directly.

Combining this tool with a chatbot that will capiture and redirect leads to the appropriate department will juice your client conversion like never before.

Zenvia Conversion will configure your WhatsApp business account to make your processes more agile, alongside the integration of chatbot so that your  conversations can continue even outside working hours. You can respond to many more people with much less effort.

With this tool, you can use the Facebook ads platform to allow people to contact you through WhatsApp. A few things to keep in mind when using this type of advertising:

  • The ad should have a call to action that will start a WhatsApp conversation when the user clicks it.
  • You should connect your WhatsApp line to Facebook in order to be able to configure the ads via the WhatsApp Business app.
  • The ads can be displayed in: Facebook Marketplace, Facebook feed, Instagram feed, and the search section. They will also appear in Facebook and Instagram stories.

What are your Goals for the WhatsApp Campaign?

Before setting up your Click-to-WhatsApp campaigns, you must first define some marketing objectives offered by the advertising manager. These goals are divided into three groups, according to the client status in the marketing funnel.

Awareness

Here you can choose a Brand Awareness or outreach objective.

Brand Awareness is useful if you need more people to be aware of the existence of your brand and to keep it present in the minds of your users/clients.

Outreach objectives simply serve to reach more people.

Consideration

For the consideration stage, WhatsApp offers a wide variety of objectives. You can manage your campaign according to a  goal related to traffic, engagement, app installation, video plays, lead generation, or messages.

The messages goal would be the simplest option related to WhatsApp, as it simply aims to have users start a conversation with your business.

If you have a technology product such as an app, you’ll get more benefit from an app installation or engagement objective.

Conversion

This will  mean that the campaign is more focused on finding people who are more likely to follow through with a conversion. To achieve this, you have three objectives available: conversions, sales catalog, and store visits.

You must choose a specific objective before configuring your WhatsApp campaign.

Step by Step: How to Create Ads with WhatsApp Business

From the ad manager, go to the “Create Ads” tool and choose your objective.

Steps for ads with brand awareness, interaction, or video views objectives:

  1. Choose the campaign type and click Next.

    2. Select the audience, geographical location, campaign budget, and calendar. Click Next  to continue.

    3. Add your website URL in links.

    4. To configure the call to action, choose “Send WhatsApp message.”

    5. Remember  to have a page associated with your WhatsApp number as you’ll need to choose it from the dropdown list.

    6. Publish your ad.

How to Create Ads with Traffic, Conversion, or Messages Objectives

  1. Select the desired campaign type.
  2. In ad type, choose “click to send message” and select WhatsApp.
  3. Next select your audience, geographic location, and schedule.
  4. Choose the ad format and complete the configuration.
  5. Click Create to continue with the process and save your preferences to finalize.
  6. Publish the ad.

Independent of the ads you create on Facebook, we also recommend that you add personalized buttons to your web site and pages so that your communication channel has better visibility and accessibility.

With Zenvia Conversion you can integrate all your communication channels in a single place, and add a chatbot that will help your sales, customer service, and marketing teams.

10 WhatsApp Tips and Tricks to Market Your Leisure Activity • Regiondo

Do you have WhatsApp?

I’m sure a customer has asked you that before and your answer was (probably) yes. Indeed, WhatsApp is the most popular messaging app out right now. With 1.5 billion active users a month, it’s the biggest messaging platform, ahead of Facebook Messenger by more than 200 million users. As a leisure activity business, you understand the significance of being engaged on platforms where your customers are active and where you can stand out. WhatsApp is one of those platforms.

This article will show you why WhatsApp is an important component of your marketing strategy and provide you with 10 tips and tricks on how to use it effectively to reach your audience.

Let’s get started.

 

Why Should WhatsApp Be Part of Your Marketing Strategy?

WhatsApp’s power as an instant messaging app is well known around the world. However, most businesses fail to realize the platform’s growing power as a marketing channel.

WhatsApp is part of the Facebook family, along with Instagram – it was purchased for $19 billion in 2014. When Facebook rolled out Snapchat’s stories feature to Instagram, they also rolled it out to WhatsApp and gave the app its first social feature.

In addition, to quickly emerging as a social media network, a Reuters Institute for the Study of Journalism survey found that a large number of countries view WhatsApp as a trusted source of news.

WhatsApp indeed recognizes its current power and future potential to be a powerhouse for marketers. They even made an announcement about their plans to turn WhatsApp into a more functional marketing platform.

Building A Campaign on WhatsApp

It might be a good idea for you to start planning a WhatsApp marketing campaign now.

Here’s why.

There is no barrier to entry on WhatsApp: all you need is a smartphone. And there is plenty you can do on it to market your business. For example, you can:

● Use it as a messaging app to send event updates and exclusive offers.
● Send multimedia content.
● Use it to survey and get customer data.
● Record your data and messages by backing them up to Google Drive.

Are you convinced yet? If so, one of the first things you need to do before you start building your marketing campaign on WhatsApp is to stop thinking of it as a messaging app. Think of it like any other marketing platform like Facebook, where you can post messages and statuses. There are three main ways you can use it as part of an effective marketing strategy:

1. Broadcast Messages
Using the broadcast messaging feature, you can send a single message to multiple people on your contact list. Think of it as an SMS marketing campaign. However, WhatsApp currently only allows you to send to 256 contacts per message.

2. WhatsApp Status
If you’re already using Instagram and Snapchat stories, you are probably familiar with how the status feature works in WhatsApp. Using it, you can post videos and images to engage your audience with your brand for 24 hours. After 24 hours, your stories delete themselves.

3. WhatsApp Text Status
This feature was temporarily removed from the app when the Status feature went live. It allows you to put up a text status to broadcast discount codes, invite your audience to have conversations with you and any other call to action you want to make.

Now that you know why you should use WhatsApp to market your leisure activity business, here at 10 tips and tricks on how you can effectively use it to reach your target audience.

 

1. Create Broadcast Lists

You should create lists that are related to specific topics or audience segments. Once the lists are prepared you can send one-way communications that are specifically tailored to increase engagement, just like you do on Twitter.

You can include offers, links, or invitations in your messages. For example, if you are having an event or launch that will interest your audience, broadcast lists are the way to go.

Let’s assume you are a leisure and spa business. Then your audience will be interested in anniversary celebrations, summer and bank holidays. So you can use those opportunities to send them broadcast messages.

2. Use Group Chat

Group messages are shared with members of a group, and also include responses from group participants. That comes in handy when you need to conduct focus groups or market research before launching a product or service.

The group feature is also the best way for you to grant exclusivity to specific customer groups. It is also a way to encourage your customers to interact with one another and perhaps introduce other existing customers to try a new service or product that they’ve never tried before.

WhatsApp group chat provides benefits for both you and your customer: Your customers can easily interact with you and one another and you can easily connect to an international audience.

3. Offer Customer Service on WhatsApp

Providing immediate customer service is a luxury for many small businesses, particularly leisure activity ones. However, WhatsApp can help you and your staff to answer and address customer queries quickly.

Since WhatsApp features multimedia messaging, you can provide personalized customer service by using text, audio, or video. You can even provide live-video help or tutorials on WhatsApp, which will further streamline the customer support process for both you and your customers.

Also, remember that WhatsApp has a desktop application. So if you are using other customer support software on your desktop, you can easily merge the two and provide even faster customer service.

4. Get Feedback

Instead of calling customers for feedback, consider sending questions to your customer list via WhatsApp. Especially since the open rate for WhatsApp messages is 70 percent. It is marketing research at its optimum and it is also free.

When you receive the feedback, you can directly respond to their requests within the app and improve on the products or services that you offer.

And don’t just stick to traditional questionnaires. Develop entertaining and creative ones that are both a reflection of your brand and also enable you to interact with your customers in a non-intrusive way.

Since their feedback is of great value to you, you can reward them with coupons to encourage brand loyalty, and as part of a customer retention strategy.

5. Personalize Communication

If you’re doing WhatsApp marketing correctly, your groups will continue to grow. And as they grow, you can personalize your interaction with customers by directly communicating with them on the platform – one-on-one.

This is particularly helpful to small businesses because direct interaction with their customers makes it much easier for customers to directly message them if they need a specific product, have questions, or need customer support.

6. Call Your Customers

In addition to interacting and marketing to your customers via messaging, you should directly engage with them via phone calls.

For example, when you get a customer request (perhaps someone is interested in talking to a salesperson or simply wants more information), you can respond right away, within the app, by calling them.

7. Use WhatsApp Statuses to Share Promotions and Flash Sales

The new WhatsApp Status Update feature enables you to widely share special promotional codes for customers to redeem at your business.

You can use the instant photo and location feature to distribute the promotion codes to let everyone in your groups know about the special promotions you are running.

This can be a two to three-hour flash sale or one-day event to drive traffic or create buzz. If you have success with it, you can keep it exclusive to WhatsApp.

8. Partner with Complementary Businesses and Influencers

When you collaborate with businesses that offer complementary services or influencers in your space, you are increasing your audience and the number of WhatsApp groups you belong to. The partners do not need to be in your industry; the goal to become part of more conversations across various WhatsApp groups.

Even if people in other groups are not interested in your products or services, they might mention your brand in other groups or social channels; and those within their circle, who are interested in your business, will find you.

9. Create Quality Content

Yes, even on WhatsApp. Just as quality content is important for your site, it is also important for messaging in WhatsApp.

In WhatsApp, your messages need to be short and powerful. But you don’t have to worry as much about the length as you do on Twitter, but every single word should count. Your style and word choices should resonate with your audience or you’ll risk seeing very little engagement. Keep it simple, engaging, and focus on the benefits for your customers.

10. Use Third-Party Analytics

Just as with any marketing campaign, the most important part is analytics. You need to track and analyze your traffic so you can fine-tune and optimize your campaigns.
There are many thirds party apps and software that provide WhatsApp analytics.

Tracking software like Google Analytics can provide WhatsApp analytics data to help you optimize your social media strategy and fine-tune your strategies for reaching the right audiences.

Conclusion

Just as WhatsApp continues to evolve from a messaging app into another social media platform, so will your marketing efforts.  We recommend that you start incorporating it into your marketing strategy today. Not only because it is a versatile platform that you can use to distribute files, videos, images, and texts about your products and services. But also because it is a free way to spread the word about your brand; and to better understand your customers’ needs so you can serve them better in the future.

The key is to measure your interactions and ensure that each message you send provides value. Track your analytics and keep optimizing your campaigns.

we create a company profile and set up advertising - Marketing on vc.ru

Let's figure out how to start a business to communicate with potential customers and attract new ones in WhatsApp. Below is a step-by-step guide from ppc.world on how to set up a company business profile, create ads in Ads Manager with a link to WhatsApp, as well as a tip on how to create a newsletter on behalf of a brand in the messenger.

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WhatsApp is an instant messaging service between users online.

Messenger allows you to send text, audio and video messages, images, electronic documents, and also supports voice and video calls. It automatically syncs your contact list with your phone's phone book. This is possible due to the fact that all users are registered by their phone number.

Facebook bought WhatsApp for $19 billion in 2014 and made the service free in 2016.

The company has two apps, WhatsApp Messenger and WhatsApp Business, which can only be used on the same device if they have two different phone numbers. The first application is intended for ordinary users, individuals, the second - for businesses. At the same time, people will be able to communicate with businesses in the WhatsApp Messenger available to them.

What is the difference between a business profile and a standard one:

  • Messages from a verified business profile come with a special designation — a green star next to the company name. So users can distinguish them from messages from a regular phone number;
  • business profile allows users to learn more about the company: address, website, email, categories of goods or services that it provides;
  • only for a business profile there is a desktop version, which is convenient for communicating with users;
  • creation of automatic messages is available: greetings, reminders, as well as setting up quick answers to user questions;
  • for business, a statistics section has been added to analyze the effectiveness of mailings.

Important! A WhatsApp business profile can be registered as a regular company business account, as well as a verified or official one. The last status is provided by the system itself and marks the profile with a green checkmark. Verified business accounts are marked with a gray question mark in their profile. In this case, the system checked that the phone number of the account matches the company number on the site.

How to create a WhatsApp business profile

Let's walk through the steps of how to get a company profile in WhatsApp.

Download and install the WhatsApp Business application on a mobile device or web version on a computer.

1. Fill out the company profile . Let's enter the name, type, activity, business description and address. WhatsApp interface: filling out a profile You can use the 192x192 logo for the profile picture, and information from the website or Facebook page for the business description.

If you later need to change the information, click on the three dots in the upper right corner and select "Settings" - "Business Settings" - "Company Profile" - "Edit". Here you can also add opening hours, website and email, and links to the company's social networks. Don't forget to save your changes. Whatsapp interface: add address

Add product categories.

Set up automatic messages. Open the menu again (three dots) in the upper right corner. In the drop-down list, select "Settings" - "Business Settings". At the bottom there is a "Message management" section where you can create several types of messages:

2. Fill out the company profile . Enter the name, type, activity, description of the business and address.

A 192×192 logo can be used for a profile picture, and information from a website or Facebook page can be used to describe a business.

If you later need to change the information, click on the three dots in the upper right corner and select "Settings" - "Business Settings" - "Company Profile" - "Edit". Here you can also add opening hours, website and email, and links to the company's social networks. Don't forget to save your changes.

3. Add product categories.

4. Set up automatic messages. Open the menu again (three dots) in the upper right corner. In the drop-down list, select "Settings" - "Business Settings". At the bottom there is a "Message management" section where you can create several types of messages:

Out of office . Set up users to receive auto-replies while you're not available, such as when the store is closed. Messages can be scheduled on time.

Welcome messages are shown to users who have written for the first time or have been inactive for more than 14 days.

Quick answers . A business owner can make communication with users faster and more efficient by preparing message templates and linking them to keywords.

Set up labels to organize your correspondence. This feature is indispensable if you expect a large flow of messages from customers.
In the menu in the upper right corner, select "Shortcuts". You can create up to 20 shortcuts.

In the future, you can add a label to a specific message or an entire chat. To do this, you need to press and hold on a message or chat, then select "Chat Shortcut".

6. Business owner can get business profile short link to share with customers for WhatsApp chat. It is available in the section "Settings" - "Business settings" - "Short link".
You can also create a message template here, which will be available for editing to clients after clicking on a short link.

In addition, statistics are available to the owner in the same main menu in the "Settings" - "Business settings" - "Statistics" section.

How to set up targeted ads in Ads Manager with a transition to WhatsApp

To create ads in Ads Manager that go to WhatsApp, you will need a previously created in-app business profile and a Facebook ad account.

In the "Campaigns" section, select "Create".

To create ads that link to a WhatsApp campaign, select the Messages objective.

Campaign level

Set the campaign name and budget. You can also choose A/B testing here if you want to determine the most effective creative from several. Nothing else needs to be changed.

At the ad group level

WhatsApp ads are shown only to people over 18 years old, this is configured in the account by default.

1. In the "Destination for messages" section, select WhatsApp Business and then the campaign page . If you have not linked it to WhatsApp Business before, you can do it now by clicking on the appropriate button below and entering the phone number linked to your business profile.

2. Determine the audience for advertising . Here you can create a new audience or use a previously created one. But for one ad group, use one audience, it's easier to analyze performance.

You can target ads to a custom audience based on a list of customers.

Another option is to select the audience manually, for this we set: places (locals, travelers, recent visitors or all people), age, gender and, if necessary, languages ​​and connections to your page to select people, in some way associated with her.

Important! If you sell only to residents of St. Petersburg, select "Locals" in "Places" and "Russian" in languages. Otherwise, the ad will be shown to visitors or tourists for whom the offer is irrelevant.

In addition, fine-grained targeting is available to the advertiser, which allows you to include people with specific interests, demographics, and behaviors in the audience. Here you can exclude a group of people.

Detailed targeting can be expanded. This way the system will show ads to more people: distribute the budget between the selected and wider audiences, and during the course of the campaign, direct the money to the audience that brings the highest results at the lowest cost.

Read more about targeting options in Facebook ads in our material.

3. Set placements. For this, automatic placements are available, which are recommended to more advertisers and allow you to reach more users in all Facebook applications and services (feeds, stories, in-stream, messages, in articles, apps and websites). Also, the advertiser can edit placements, exclude ineffective ones.

Important! The Audience Network placement is unavailable for ads with a link to WhatsApp.

To show ads only on Instagram or the Facebook app, select the "Edit placements" option.

4. Set budget and schedule . Here you will need to specify the event for which the system optimizes the ad group. Only Replies are available for the Posts target.

Set the display schedule and additional parameters - the spending limit for the ad group and the option in which you will pay for advertising. For the Posts goal, only Impression is available.

Ad level

1. Name the ad , and select the Facebook page or Instagram account that will represent the brand in the ad. To use an Instagram account, you first need to link a page to it.

2. Select the format.

3. Add images or videos to the ad.

4. Enter the ad text, title and description.

Let's see how the ad will look on the available placements.

5. Choose how to track conversions and set URL parameters.

The advertiser can set up tracking using:

  • Facebook pixel, which will allow you to study the actions of users on the site to evaluate the effectiveness of advertising;
  • application events that allow you to track user actions in the application (for example, installation or purchase), create audiences for targeting;
  • offline conversions that help track transactions in the store and across other offline channels after Facebook users have viewed or interacted with ads.

By setting URL parameters in Ads Manager, you can determine the source of ad traffic and which ads are driving conversions. The advertiser will be able to study statistics by URL parameters. For example, which link users clicked to go to an ad page or website.

Facebook Ads is now set up, we are sending it for moderation.

How to create a bulk WhatsApp

In the messenger, you can send mailings only to phone numbers with payment for each message. But the advertiser has the opportunity to communicate with the user for free and send ads within 24 hours if the recipient is the first to write or reply to a message from the mailing list.

The feature is only available for business profiles, so you need to install WhatsApp Business Messenger or WhatsApp Business API. With the first one, you will be able to collect user requests, respond to them, send automatic responses if a person clicks on the specified buttons, and send mass mailings to 256 subscribers.

WhatsApp Business API is a service that allows you to connect external systems to your WhatsApp account. Provides additional solutions, for example, the ability to connect from multiple computers using the same phone number without using WhatsApp Web, as well as mass mailings to an unlimited number of users and connecting a channel to CRM.

Why WhatsApp is better than SMS:

  1. It is possible to add an image to the message. Pictures are saved in the users album, even if the message is deleted.
  2. Can be targeted by age, gender, location, interests, etc.
  3. Links in messages allow the company to track clicks on them.

To create a mailing list, you will need to add contacts to a mailing list. Then select "New mailing list", add users and enter the text of the message.

Mass mailing of information and service messages is allowed only after connecting one of the two services listed above, and mass mailing of advertising is prohibited in principle. WhatsApp monitors accounts that violate the rules and bans the phone numbers from which the message is sent. So you can lose the logs of correspondence with customers.

Read more about launching mailing lists in messengers in our material on chatbots and auto funnels.

Conclusion

WhatsApp is not yet able to provide paid advertising opportunities for businesses, but the service has its advantages. The lack of competition allows brands to stand out on WhatsApp and communicate directly with users.

Do not forget that the basis of the messenger is messaging. Make sure your company has all the necessary resources to manage chats with users.

Read more about online advertising at ppc.world.

WhatsApp status and how to use it for a marketer?

What is status in What's App? Can they be shared? How to set up status in WhatsApp and post a photo? How can a marketer use WhatsApp status? Read all about the status in What's App.

Did you know that WhatsApp has a function called "status"? If not, we are ready to talk about it, because with the help of the status you can tell about life by posting photos, or you can use the status for work purposes by posting information about services.

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Is it possible to shoot Stories in WhatsApp: What's App status

What is a WhatsApp status? This feature is similar to Stories on Instagram or VK: a photo, video or text message, which is automatically deleted after a day from the moment of publication. You can find it in the "Status" section of the same name.

Your status is available to people from the phone book, if desired, it can be sent in a private message to a specific addressee.

The published status is displayed as a circle with an avatar in the stroke, the color of which depends on the number of views. Statuses that you have viewed have a colorless stroke, unviewed statuses have a colored one.

Statuses are divided into four categories: photos, videos within 30 seconds, text message on a specific background and GIF. In addition, you can diversify the status using the built-in editor.

Please note that the published status is only available to contacts who also have you listed in their phone book. For example, if you are not on the phone with your boss, he will not be able to see your status, but, as mentioned above, you can send the status in a private message.

What's App photo: how to add a photo or video to your status

Open the "Status" tab and click on the "+" icon next to the avatar (the icon indicates that you have not published any status yet). Also, to post the status, you can click on the camera icon in the lower right corner.

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After the previous step is completed, you will find yourself in the camera section. Here everything works the same as in other applications, Votsap does not offer anything new. Again, we draw your attention to the fact that the length of the video is only 30 seconds, so if you want to publish a video longer than 30 seconds, it will need to be divided into several statuses.

Previously taken photos and videos from the "Gallery" are also uploaded to the status. Above the central camera button, you have a feed of recent media, you can scroll through it and select the files you need. If you want to immediately be in the gallery, swipe up and down the screen.

When you select files, the built-in editor will open, which works according to the following principles.

WhatsApp status: how the photo and video status editor works

There are four tools on the top panel of the editor that can be used to edit photos and videos video. But here, too, Votsap did not become wiser.

  • Crop - the name of the tool makes it clear how to use it. With it, you can also flip a video or photo.
  • Emoticons to complete the status.
  • Text - needed to create inscriptions on photos and videos. You can add it to any area of ​​the screen, make it larger or smaller, and also select a color from the palette offered on the right (swipe it with your finger).
  • Pencil - Adds and removes the above color palette. You can use it to change the text color.

At the bottom of the editor screen there is a swipe up to filter icon - you will see a panel with colorizer filters: they can be applied to photos and videos, but not to text.

Under the sign that opens the filters, there is the "Add signature" function, with its help a signature is added to the file uploaded to the status.

If you want to replace the selected photos and videos, click on the icon of two squares with a "+" in the lower left corner. To publish a status, you need to click on the green icon with a paper airplane in the lower right part of the screen.

Now we will tell you how to publish a text status.

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What's App Status: Whatsapp Text Status Editor

To open this editor, go to the "Status" section and click on the gray pencil icon at the bottom right of the screen. Here you can add any text, and then work with it using the editor itself.

Three tools can be used:

  • Emoticons are the same as in private messages in WhatsApp. There are also animated emoticons, read about them below.
  • GIFs are animated images that can be opened by selecting the "GIF" button at the bottom of the emoji section. The desired GIF image can be selected using the search.
  • Fonts - this section is located in the lower left corner of the screen and is indicated by the "T" icon. Click on it and choose a font from the five offered.
  • Background color - located in the same corner as the font under the palette icon - click on it to change the color, each time you click you will be offered a new one. There are 21 in total.

What's App Status Settings

Located in the same "Status" section in the upper right corner (under the time) under three dots. Here you can configure who your statuses will be shown to, and enable or disable notifications.

"Status privacy" - in this tab, you can hide your status from certain contacts by selecting the "Contacts except ..." item, as well as enable automatic sending of status to specific people in the "Share with ..." item.

"Settings" - to go to them, return to the "Status" section and select the "Settings" item under "Status Privacy".

When you get to "Settings", follow the following pattern: "Account" → "Privacy" → "Status". Here you can do everything with the visibility of the status as in the previous case.

To set up view notifications, select the "Read reports" section a little lower. Move the slider to the right (the “on” position) if you want to see how many people have looked at your status.

How to share status and see the number of views

You can also share the status with someone in your contact list. To do this, in the tab with statuses, click on the three dots next to the status. In the new window, select the three dots again: now you can forward, share or delete the status. "Forward" will allow you to share the status within the application, and "Share" will allow you to send the status to other instant messengers or social networks. In the same menu where you can delete or share a status, statistics on the number of views are displayed. Views are counted only within the messenger and are shown as a number with an eye icon.

How to see the status of another person

You can view the statuses of your contacts in the "Status" section, in the "Recent" subsection, which displays all statuses published in 24 hours. You can also see the status if it was poisoned to you in a private message.

"Reply to someone else's status" option

To reply to a status, select it from the statuses tab and swipe up from the bottom of the screen (swipe to "Reply" at the bottom of the screen). Then create a message.

How you can use What's App status for a marketer

Now that we have learned how to use status in WhatsApp, we can move on to studying its marketing properties. Many do not even realize that this messenger can be used to attract customers. Of course, after all, it is usually used only to share news with family, but some people use WhatsApp for unobtrusive professional communication.

How to "humanize" a business account for subscribers - effective business promotion in social networks

For example, they post a status with an invitation to read a new article. Naturally, gradually the circle of people viewing your status will narrow if you constantly issue such content.

WhatsApp’s abilities in terms of status functionality are also far from ideal, but if there are clients in the contact list who have “cooled off” to your work, forgot about cooperation or are in thought, then WhatsApp status is a way to remind yourself as a specialist.

Since WhatsApp does not have a professional flair and selling context as it is a messenger, such content here will not feel artificial, as in the same Instagram.

The functionality of statuses in WhatsApp is similar to the functionality of Stories in social networks. With it, you can share the latest news with family and friends.

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Now you can use WhatsApp features to the full extent. And if you have any questions about the article, write in the comments. You will be answered directly by the author or a subject matter specialist from our staff.

If you've made it to the end but didn't get all the answers, or want to share your thoughts, we invite you to leave a comment below so that the author of the article can personally answer you.

Author: Exiterra.com Digital Agency

  • SMM (social media promotion)
  • business

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