Last updated: June 9, 2021
Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. Facebook continues to attract all types of audiences as part of their daily routine.
And that’s why it’s important to make sure your content looks pristine by using the correct Facebook ad sizes. Click the jump links below to skip ahead!
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Every advertiser is fighting for space on a user’s Facebook Feed. This is the prime real estate for Facebook ads to stand out to users. Available both in image or video format, these ads will appear on both mobile and desktop. Let’s get started:
Feed ad image dimensions and guidelines
Make sure both your paid and organic content on Facebook has the right design specs with these resources:
Facebook Stories are the disappearing content feature for the network that last only 24 hours on users’ feeds, similar to Instagram or Snapchat Stories.
Similar to Instagram, they have a highly visible placement near the top of the desktop or mobile app’s newsfeed, and are a great way to capture immediate audience attention.
Here are the specs and recommendations you need to know for Facebook Stories ads:
Facebook Carousel Ads are a perfect way to showcase your brand with multiple images or videos. Carousel ads are a kind of advertising format that combines multiple videos or images that users can scroll through into a single ad placement. It’s great for brands and business that want to:
For retailers, it’s great to show various colors, sizes and other key details to convince users to buy. This format is available for both video and image for all Carousel ad placements.
Facebook Carousel Ads are available on multiple different ad types:
Luckily, there’s only a few differences between each ad type within Carousel for image and video ads.
See the specs here:
How to optimally use text and which slides of your carousel are immediately visible are the primary differences between each type of placement. You can learn more and even create a mockup at Facebook’s business center.
Carousel video ad specs
While these small ads only appear on desktop, data shows they have the highest CPC (cost per click) among other Facebook ad types.
Right column ad image dimensions and guidelinesFacebook in-stream video ads are different from regular feed ads as they only last 5 to 15 seconds. According to CPC Strategy, the average on-target rate is nearly 90% and have a completion view rate of 70%.
The quick, digestible videos are perfect for brands trying to catch the attention of users with small interactions.
For more info on the video specs across social networks, check out our complete guide on social media video dimensions.
Looking to promote a piece of content across Facebook? The release of Facebook Instant Article ads allows quick-loading, mobile optimized content through Facebook’s app. Additionally, advertisers have the option to place ads within the articles as well.
This ad format is available for image and video:
Facebook Marketplace works as a hub on the network to buy and sell items with others in your community. While scrolling through this feature, you’ll run across Facebook Marketplace ads.
This is ideal if you’re wanting to attract users to your site searching for a specific product or even location. Both video and image are available formats.
For more information on other social media image sizes, check out our always up to date image size guide!
If you’re looking to advertise to users on other valuable spaces, but through Facebook, this format is perfect for you.
Facebook Audience Network ads work natively, on banners and interstitial ads. Whether it’s pre- or mid-roll placements, it’s nice knowing your content will appear on trusted publishers. Think of this as Facebook’s own Display Ads. Again, there are both image and video options here:
Did you have a prospective customer interact with you on Facebook Messenger, but they didn’t convert? If you want to re-engage and target these users, you can use Sponsored Messages to reach back out. However, selecting this format turns off other placements and again, you can only target those with existing conversations.
Sponsored message ad image guidelinesWhen users scroll through their Facebook Messenger Home, sponsored ads are available to appear between conversations.
This ad format is only available for image content and only appears on the Facebook Messenger app.
Facebook Collection ads are a great way to provide a highly visual product highlight feature all within the ad placement. While it’s only available in Facebook Feeds, this ad type allows a cover photo or video (both available on Collection ads) to showcase several products. Additionally, when users click the full-screen version, users are sent to an Instant Experience (formerly called Canvas). Here, users are brought to a scrollable mobile engagement experience to learn more about a brand.
For more information on the various ad sizes and specs, check out Facebook’s video requirement page and ads guide.
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Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. The News Feed includes updates and posts from friends, Pages, Groups and advertisers.
You can use the image format in the Facebook News Feed to show off your product, service or brand. Choose an interesting image of a product to encourage people to learn more about it, or use an eye-catching photo to showcase your brand personality.
See for more information about each recommendation below.
Panoramas and 360 photos may be used on Facebook as an interactive experience with some objectives.
Facebook recognizes and processes these photos by looking for camera-specific metadata found in photos taken using 360-ready devices.
All ads must comply with our Advertising Policies.
Select a placement option to discover which objectives are available.
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If you see 6 objectives when you create a new ad, learn more about our new objectives in Ads Manager.
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Facebook Feed is a constantly updated list of photos, videos, status updates, and other content at the center of the Facebook homepage. The News Feed is made up of updates and posts from friends, Pages, groups, and advertisers.
You can showcase images of your products, services, or brand on Facebook News Feed. Choose an interesting image to encourage people to learn more about your product, or show how your brand is different with an eye-catching photo.
Click the icon to view more information about each recommendation from the list below.
Panoramas and 360° photos can be used as interactive elements on Facebook for some purposes. Facebook recognizes and processes these images based on the metadata in photos taken with devices that support 360°. 9.
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A lead ad consists of an ad unit (image or video) and an instant form that opens after clicking on the ad.
The instructions for creating lead ads are the same as for regular link ads.
For a complete list of lead ad design guidelines, see the Facebook Ads Guide.
Facebook Lead Ad Design Guidelines
Images
Use the recommended image size so that no pixels are visible on the image. The recommended text length is the number of characters of advertising text that fits on small screens. Text may appear truncated on some platforms and devices.
Video
A video of this length is recommended so that as many people as possible can watch it in its entirety. The allowed video length on Facebook is up to 240 minutes. People are more likely to prefer watching a short video.
Instagram lead ad design guidelines
Images
Your lead ad must meet the following specifications to run on Instagram.
Use the recommended image size so that no pixels are visible on the image. The recommended text length is the number of characters of advertising text that fits on small screens. Text may appear truncated on some platforms and devices.
Video
