How do instagram celebrities make money
Top 10 Instagram Celebrities and How Much They Get Paid
Instagram isn’t just the camera app that it once was when it launched back in 2010. Now, it’s one of the most popular social media platforms out there. Boasting more than 1 billion monthly active users — with more than 500 million of them using the platform every day — Instagram is more than a photo-sharing platform and window into what’s happening in the moment.
Marketing on Instagram is the answer for social media enthusiasts looking for ways to make money and even get free stuff. Whether it’s posting pretty pictures or promoting products or brand campaigns, this photo-sharing platform is an answer for how to make money.
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In this article
- How to make money with Instagram
- How to get started making money on Instagram
- Highest paid Instagram users
- FAQs about making money on Instagram
How to make money with Instagram
Businesses pay money to Instagram users to get exposure to their audiences, hoping they can make money in the process by having that influencer's followers buy or recommend their products.
Without an audience, there’s no one for you to promote to. Grow your following by posting every day and focusing on engagement, using relevant hashtags, creating your own Instagram style, and, of course, posting beautiful photos.
But the sheer number of followers isn’t enough for businesses to justify paying you. 100K of fake followers won’t engage in the content you put out, and engagement is what will make these businesses money.
If you’ve grown your following, making money on Instagram is usually done by selling sponsored posts, becoming an affiliate, creating your own product or service, and selling licenses for your photos or videos. You can choose to focus on one of these revenue streams or chase after them all.
How to get started making money on Instagram
Don’t underestimate how much it takes to get to the level where you can start making money on Instagram. It takes time and plenty of commitment to write, shoot, and edit photos and videos before uploading them day in and day out.
If you’re just starting out, it might be worth it to build your knowledge around photography and social media. There are plenty of classes you can take on sites like Coursera that will get you up to speed and efficient so you can start building your following.
It's not just celebrities making money online with Instagram. Learn as much as you can and devote enough time so you can grow and develop yourself as an Instagram influencer.
If you can't break through and make money on Instagram, there are other easy ways to make money online as well.
To give you a better idea of who's nailing it, here are 10 of the highest-grossing and most successful Instagram accounts:
Highest paid Instagram users
1. Liz Eswein @newyorkcity
Liz Eswein, 25, who joined Instagram just after it launched in 2010, began posting pictures of her home city (NYC of course) under the account @NewYorkCity as a hobby. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”.
Last year, Eswein was commanding up to $15,000 per shot and charging brands $1 per like for sponsored Instagrams. To put that into perspective, the Guardian reported some posts attracted more than 23,000 likes.
2. Jason Stein @jasonwstein
Jason Stein was an early user of Instagram. He quickly realized Instagram would be a valuable advertising tool for companies. To capitalize on it, Stein launched Laundry Service, a social media agency that matches brands with Instagram influencers. By 2014, Stein was on Forbes’ 30 Under 30 in media, a list of industry game-changers. Laundry Service had 30 employees in Los Angeles and New York, and a division called Cycle with an army of about 1,000 Instagrammers who worked with brands like Amazon, Beats, and the Oprah Winfrey Network.
3. Brian DiFeo @bridif
Brian DiFeo joined Instagram in 2010 as a hobby, as a 33-year-old with no professional photography experience. But after gaining popularity on the platform, he speculatively emailed the organizers of a New York music festival in March 2011 asking for a free ticket in exchange for taking photos of the event and putting them on to his feed.
That led to a gig with Puma in Abu Dhabi, and from there, the work continued coming. DiFeo and Anthony were the co-founders who launched The Mobile Media Lab with Eswein.
4. Anthony Danielle @takinyerphoto
Anthony Danielle joined Instagram two weeks after it launched with no intention of becoming an Instagram influencer. He started out photographing random people with no regard for their clothing. Then, as his focus shifted to fashion, that’s when brands started reaching out, he told Fortune. Danielle still runs The Mobile Media Lab with DiFeo. As of last year, he said the company was fielding five to 10 requests per month, and he gets two to three for his personal account — all of which they were vetting out to the agency’s Instagrammers.
5. Aimee Song @songofstyle
The proprietor of fashion and interior design blog Song of Style, Aimee Song has 950k followers on Instagram and her blog is viewed by 72,000 readers. When she is pictured wearing a certain outfit, that outfit sells out within a day! Such a high social media presence means that Song can charge around $50,000 per big-brand collaboration, easily putting her amongst the upper echelons of Instagram’s highest earners.
6. Danielle Bernstein @weworewhat
22-year-old Danielle Bernstein runs the massively popular fashion blog We Wore What, and has almost 1 million followers on her Instagram account. Her social media influence has led her to become one of the most recognizable and successful figures in the fashion industry. Companies send her free stuff, but she has reportedly turned down freebies that she knows she won’t feature. However, a lot of her work is negotiated by an agent, and she’s worked with major names, including Lancôme and Virgin Hotels.
It has been estimated that Danielle charges between $5,000 and $15,000 for a post promoting the brand she is photographed promoting, but this figure can rise according to the amount of props she gives the brand in question or the length of time she spends advertising them.
7. Nash Grier @nashgrier
Vine superstar Nash Grier has 8.4 million Instagram followers. By age 16, he has worked with Virgin Mobile and other major brands, which are reportedly paying him $25,000 to $100,000.
His popularity apparently isn’t limited to online platforms. Grier also has celebrity-like status among his fans in real life, according to the Huffington Post, and the social media-driven fame is paying off handsomely.
8. Andreas Wijk @andreaswijk
The 22-year old Swedish model and singer, Andreas Wijk is instantly recognizable to many Instagrammers. Wijk’s Instagram following is currently almost 150k, which not only makes him an important figure in the modeling world but also drastically increases his earning potential. Instagram users with a following of above 100k and a consistently popular photo stream can find themselves in the same bracket as Wijk.
9. Jen Selter @jenselter
Jen Selter joined Instagram in 2012 while working at a gym and started out posting workout pictures. From there, her fame has grown. She’s widely known for her fit physique, particularly her posterior. Given that she can reportedly earn 80,000 likes for a picture of herself sitting on a fitness ball, she is now earning an attractive living on product endorsements from companies such as Nike, Lululemon, and New Balance.
10. Huda Kattan @hudabeauty
Born in the U.S. and based in Dubai, Huda Kattan is building a beauty empire. Her website, HudaBeauty, is one of the top 20 beauty blogs, according to Alexa website rankings. She also has a wildly popular Instagram account to accompany it. Recently, Kattan had more than 7.7 million followers and is gaining an average of 23,000 more per day, according to social media statistics tracker Social Blade.
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FAQs about making money on Instagram
How many followers do you need to make money on Instagram?
The number of followers that brands require influencers to have depends on the company, project, and campaign, but many brands require you to have at least a few thousand followers. The application process to become a brand influencer is competitive, so you’ll need an established audience.
If you don’t have any luck landing a paid gig, smaller brands are often willing to send free stuff for you to try and promote.
It may not be money, but it’s something as you work to build and maintain a strong Instagram presence.
Beyond sponsored posts, offering merch can be a great way to make money on Instagram that will grow as your audience grows. Shopify offers influencers an accessible way to scale their reach to full-fledged entrepreneurship.
How much does Instagram pay per post?
Just how much money you can make on Instagram depends on the influencer, their level of commitment, and the uniqueness of their Instagram content and audience.
While some brands pay anything from $5 to $10 per thousand followers, others offer $100 for every 100 followers you have. According to USA Today, an influencer with 10,000 to 50,000 active fans can make a few thousand per post. Instagram influencers with up to 1 million followers can see $10,000 per post. Have over 1 million followers? You could charge $100,000 or more.
How do I grow my Instagram following?
To grow your Instagram following, implement these best practices into your overall strategy:
- Clearly define your niche.
What kind of account are you? Whether it’s fashion, lifestyle, travel, food, music, gaming, or anything else, it needs to be clear on your profile and in the content you post. - Post consistently. Consistent posting means consistent audience engagement with your content and more opportunities for you to gain followers.
- Post high-quality content. Work on posting high-quality photos and putting time into your stories, videos, and content descriptions. Your audience will take note of your account if your content is useful or important and looks good. Instagram-worthy pop-up events can help you if you need inspiration.
- Engage with your audience. Remember to reply to comments and messages from followers and potential followers.
- Promote your account. Facebook, Twitter, Pinterest, and other social media platforms are great places to promote and grow your Instagram account.
- Get featured.
Getting featured on a larger account puts your content in front of a lot more people and can net you some big growth opportunities. There are plenty of feature accounts that might use your content if you tag them. - Follow relevant accounts. If you follow relevant accounts within your industry or niche, you’ll be able to learn more about what content they’re posting and who their followers are. This can help you refine your content and find a similar audience.
What happens if you get 10K followers on Instagram?
When you hit 10,000 followers on Instagram, you unlock the swipe-up link feature for your Instagram Stories. This feature is unique and helpful because it allows you to share links with your audience without having to first send them to your bio.
Apart from this feature, there are no official features unlocked after getting to 10,000 followers on Instagram. However, people may be more inclined to follow you and view your content if you have thousands of followers because it’s a simple sign of credibility on Instagram.
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Author Details
Ivana Stoshevski Ivana covers personal finance and culture for FinanceBuzz. She is a visual storyteller and lifestyle photographer.
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How Celebrities Really Make Money on Instagram
Christina Mack/E! Illustration
You see it all the time. A celebrity's Instagram post that looks ever-so-slightly different than the rest.
Maybe it's the way they're posing just so (or rather, it's a posed shot that looks posed) or the fact that the caption reads just a little too much like an informercial. Most of us pay them no mind, simply scrolling past to yet another engagement announcement ("Can't wait to spend forever with my best friend!") or vacation humble brag ("Just my view for the next week.
NBD."), but little do we know, those Instagram posts are subtly making their way into our subconscious, influencing us to choose differently the next time we're on the market for teeth whitener or detox tea.
And what's more, those posts are actually windows into a secret (okay, maybe kind of secret) and lucrative world of celebrity incomes. That's because while we plebeians of the world are lucky if we receive a few dozen likes for our social media activity, the stars are raking it in. In the interest of full disclosure—and not to make you jealous, because we're not jealous at all that people get paid just to post Instagrams, right?—we're pulling back the curtain to let you in on how this fascinating system works.
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New
Princess Diaries Movie Is Happening and We Can’t Shut UpFirst, how did this all get started? Did A-listers simply begin demanding money for their already-heavy social media habits? It just so happens that branding experts wised up to the fact that advertising on Instagram was an untapped gold mine.
According to Mike Heller and Matt Kirschner, the founder and partner, respectively, of Talent Resources, a digital branding company, it all began because of, well, numbers.
"With Instagram we have analytics and metrics: Tracking mechanisms," they told E! News. "That allows us to measure...who's seeing what, and report to the brand and say, these are the types of people you're reaching."
Brands began to realize that not only could they find out how effective Instagram posts actually are, but that they could get instant results—and sales. When consumers (that's us!) see something on social media, we tend to buy it immediately. Yes, we're all suckers.
Even more than that, paying a celebrity to post an Instagram is just plain easy. "For a TV spot, you've got so many people involved," note Heller and Kirschner. "There are writers, talent, marketing. It takes 50 people just to get one message out." It doesn't take a lot of insider knowledge to imagine that the amount of people required to think up an Instagram caption is a whole lot lower.
read
The Business of Celebrity: Yes, It's Cool but It's Also a Full Time Job
Once the tradition got going, the industry had to decide just what a sponsored post actually is. The waters are a little bit murky when you're paying a celebrity to endorse something, so there are some pretty strict rules. There are several hashtags that come along with these big-money posts, and A-listers need to use at least one of them. We're probably all familiar with them by now: #ad, #spon and #partner, to name a few.
"If they don't include those required hashtags, that can really backfire," warns the team at Talent Resources. "We won't do a deal without them."
So how does a star get set up with a deal like this in the first place? According to Heller and Kirschner, it happens in a variety of ways. Sometimes a brand uses what's known as "seeding," which is sending their products out to different celebs, letting them try it out, and then approaching them about being paid to post about it.
Sometimes the brand and the celebrity's team get together and make a deal, and then the celebs get the product to post about it.
Either way, brands will always try to choose celebrities that are fans of the brand before they get paid the big bucks to be. According to Kasia Pandyra, Senior Talent Buyer for Ketchum Sports & Entertainment, that's often the most important part of the process. "We are vigilant in monitoring celebrity hobbies, favorite products and food preferences so that we can find organic partnerships for brands," she told E! News. "We know that if it comes across as inauthentic, the fans won't buy it."
Once all the fine print is in place, it's time to actually 'Gram. Most stars have a full social media team (or at least a manager) who handle the actual posting and work with the brand's reps to craft the caption—Pandyra describes it as a collaboration with "mutual approval."
This social media manager gig can be a lucrative one, but it can also go very, very wrong; we all remember what happened with Ashley Benson's team.
They posted a sponsored picture of the Pretty Little Liars actress in a lion-themd Halloween costume and mistakenly called it Cecil the Lion, as in the one who had just been killed by a hunter (yikes). Cue the backlash and the subsequent apology post in which Benson not-so-subtly put the blame squarely on her managers. Ouch.
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So now we've come to the moment we've all been waiting for: The numbers. The moolah. The cashish. Just how much are these people raking in? Well, of course, the fee for sponsored social media posts varies by a star's caliber, among other things. (Remember, the most a-list of a-list are typically social media shy, and you don't see Jennifer Lawrence or George Clooney on Instagram.)
According to Ketchum, items that affect a star's salary include how many followers they have, their relationship with their fan base (in other words, are they BeyHive or Swifty level?) and the timing of the post.
Throwing up a 'Gram during the Super Bowl, the Oscars or a series finale will cost a brand much more.
The partners of Talent Resources tell us that a reality star from, say, the Real Housewives or Vanderpump Rules could fetch somewhere in the range of $2,000 to $15,000 for a single post. But, the kinds of celebs who pull in the biggest figures are among the ranks of Cristiano Ronaldo, Lady Gaga and Justin Bieber—names with international appeal.
And, if your last name happens to be Jenner, there's a could chance you could rake in up to $150,000. For taking a selfie, writing a sentence or two, and hitting "share."
Now sure, there's probably a tipping point with this business; it's not going to be this lucrative forever. But until the appeal runs out, let's just say we're going to have some strong feelings the next time we're on Instagram.
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Kylie Jenner's Sexiest Instagrams
Which stars earn the most on Instagram?
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Instagram is a very popular social network that offers users to upload a huge number of photos and so-called stories.
She has made more than one person popular, which means rich and wealthy! It is important to note that the one who is most engaged in creating content and selling advertising earns here. Understanding this truth, many people desire to know0009 who earns the most on Instagram . This is an interesting question that should be sorted out right here and now.
What affects earnings on Instagram?
Considering the question of who earns the most on Instagram , it is necessary to understand what factors influence this. They look like this:
- Number of advertisements. The first thing that affects the final income is how much advertising is done on the account. The more, the more money you can earn. You can’t go too far here, otherwise advertising ceases to be valued and its cost will seriously fall. Popularity. The next parameter that affects the final income is the popularity of the artist. The more audience it has and it is solvent, the higher the price tag for advertising and vice versa.
Important: more advertising and it is more expensive for those who have a solvent audience, for example, motorists or football players. Those who have an audience of children, in general, do not receive large contracts. - Type of advertising. It is worth noting that advertising can be different: in the form of a separate publication, in stories or native, for example. Depending on the type of advertising a person does, their income also varies.
- Additional sources of income. Some popular Instagram personalities not only sell ads, but also have their own company that they promote in their free time. The more similar projects they have, the higher the final income and vice versa.
This list of factors must be taken into account in order to find out who earns the most on the social network Instagram.
The highest paid stars on Instagram
Right now, it's easy to single out the top 10 stars who have the highest amount of money earned on Instagram.
They look like this:
- Kendall Jenner. This is a real star of TV shows and a model. Her photographs adorn the covers of popular magazines and this has been the same for 10 years in a row. She is one of the richest and receives up to 500 thousand dollars for one publication.
- Lionel Messiah. This is a popular football player of world fame. His audience of fans is in the millions, which made Lionel's account in demand among advertisers. For one publication receives up to 500,000 dollars.
- Neymar da Silva Santos Junior. Another athlete who scores not only goals, but also earns a lot of money. By the way, one of his publications is worth over 600 thousand dollars.
- Justin Bieber. One of the most popular singers, both now and 10 years ago. He is still a youth idol and can earn up to $630,000 per post.
- Dwayne Johnson. One of the highest paid actors in Hollywood is still making great money on Instagram. He has accumulated over 150 million subscribers, and for one publication he asks up to 650 thousand dollars.
- Beyonce. The singer has large contracts with agencies and, despite the fact that there are almost no ads in her account, she makes good money on Instagram. How? It's all about using a certain brand of clothing. For this, she is paid approximately $700,000 per publication.
- Kim Kardashian. Another model that is world famous. Takes up to 720 thousand dollars for advertising.
- Cristiano Ronaldo. One of the most famous football players at the moment. He has over 170 million subscribers, and advertising publication will cost companies 750 thousand dollars. This is still a very low price tag, given that ads appear on his page quite often.
- Selena Gomez. One of the iconic actresses, who, like Justin Bieber, is popular with young people. Forgive me for advertising 800 thousand dollars.
- Kylie Jenner. This is the favorite of the current top. She is one of the most popular models in the world, has her own line of cosmetics, whose brand is valued at $900 million.
For advertising publication, at the same time, she takes 1 million dollars and this is already a rather old price tag. Now it could be even higher. She has repeatedly become a member of the Forbes list, and given the cost of her advertising, there is nothing surprising in this.
This list of stars is considered the richest in the bosom of Instagram.
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16 ways to monetize in 2022
Youtube. Vladimir Kolesov, September 9, 2021
1. Selling ads
You collect a certain amount of audience and start selling ads. You can advertise other bloggers, some projects, it can be commercial advertising. They pay money to talk about something or someone.
The main difficulty is to gather an audience. Secondly, it is very important here how loyal and active your audience is. If no one clicks on ads, on the recommendations that you give, then no one will buy ads. The cost of advertising is now quite low. Therefore, the method is already less promising in terms of earnings: advertising is getting cheaper, efficiency is falling, there are too many ads, and it’s hard to keep the attention of the audience.
But this does not negate the fact that there is still a huge amount of advertising being bought from bloggers, including bloggers with a small audience. It all depends on the quality of the audience - how expensive, valuable and how active it is. The better the performance, the more money you can earn.
2. Brand Ambassador
If in the first case it was about the constant placement of various advertisements, then the ambassador is a person who promotes the brand on an ongoing basis. You can be an ambassador for one or more brands.
It's great when a long-term contract is concluded with you. You become a brand ambassador and receive either goods or money.
3. Selling other people's goods
You can also sell something, open a store or offer something to your audience as a blogger. Efficiency depends on how well you know how to search for interesting products, how competently you know how to present the goods so that people really pay for it.
4. Selling your own goods
The fourth way is to sell goods that you make yourself. This is beneficial, because most often hand-made goods are more expensive, they are less costly, and you earn more.
5. Sale of merch
Now it is very fashionable to create collections of T-shirts, sweatshirts, accessories, mugs, bags. And this is done not only by celebrities, but also by designers, authors, just people who know how to do interesting things.
6. Dropshipping
Dropshipping - when we do not buy anything, but resell.
There is an online store, a platform that sells many, many different products. A person clicks on your link, buys - you get a commission. You do not need to deal with shipping, logistics, or any other things that classic online stores do. Your task is only traffic.
7. Counseling
You can advise people on how to get a tax deduction or how to set up a service, etc. Here you are not selling some physical product, but selling your knowledge in the format of consultations.
8. Selling your product (course)
You can make your own product: record a video version or an audio version. It can be an audiobook or a regular book. You take your knowledge, make a product that suits many.
9. Selling a digital product
Courses are a set of knowledge and skills. And digital products are, for example, an image you created, stock photos, templates, Lightroom presets. From photography, design, a finished logo to a finished website template and so on.
10.
Selling services Through Instagram* you can attract clients to your services. For example, in the format of monthly payments - monthly accounting services or SMM promotion.
11. Creation of a startup
You can create a startup. And use social media to promote it. Not everyone will succeed, but you can earn millions of dollars.
12. Earnings on the public
You can create a public and earn money by posting any information or advertising. The principle is the same. Create a thematic public, attract an audience there - and earn money either by posting content or by placing ads.
13. Affiliate programs
Affiliate programs are a separate way to make money in social networks. Affiliate programs are a bit like dropshipping, selling goods. But here most often we are talking about some kind of service. These can be banking products: deposits, loans, insurance. There are also many affiliate programs in HR, when, for example, you recommend a person, he fills out a resume, he is hired - you are paid a bonus for this.
