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At how many followers does instagram pay you


How Many Instagram Followers You'll Need to Make Money in 2022?

It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise daily. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money.

One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche. In today’s post, I am going to go over how to approach your follower count and when should you monetize them.

How much money can you make on Instagram?

This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few.

One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.

For instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post, and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.

Couple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram!

How many followers do you need to make money on Instagram?

The answer is… it depends! If you feel like this answer is a letdown, hear me out.

When brands are looking to work with influencers, they want to know that their marketing budget is well-used. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts.

Engagement rate is gold

While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.

For instance, imagine you had $100 and wanted to make more money with it. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say.

The key to making money on Instagram is not a follower count. It is having good a engagement rate. Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. (There are plenty of online tools available if you don’t feel like doing the math yourself!)

Later, an Instagram marketing and scheduling platform, states that engagement rates between 2-3% are average and rates between 4-6% are considered high. An engagement rate that breaches double digits is considered to be “viral. ”

When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products.

Your niche matters a lot

Did you know that 7 out of 10 people rely on social media to make purchase decisions AND almost half of them rely on the opinion of influencers? Whether you know it or not, people out there are looking for recommendations to follow and yours is one of them! If you are passionate and knowledgeable in a particular niche, you could be earning money just by promoting brands and products you already love!

Some of the most profitable niches on Instagram are Health/Wellness/Fitness, Travel, Fashion, Beauty, Business, Wealth/Finance, Luxury, and Lifestyle. Users in these niches work with a variety of brands, create a wide range of content, and have great success in monetizing their Instagram accounts.

Take Zara, for instance. A woman of many talents, Zara is a professional violinist and composer based in Nigeria. Now, with the help of Sellfy, she sells natural hair care resources and digital information products to 105K+ followers on Instagram and 171K+ subscribers on YouTube.

Some niches are so specific, that you don’t have to have a lot of followers to start landing sponsored posts, such as “hamburgers” instead of “food” or “acne skin care” instead of “beauty.”  

More and more brands are working with micro-influencers in these specific niches to promote their products because they have a more engaged, targeted following.

While the definition of a micro-influencer varies from professional to professional, they are generally defined as a user who has more than 1,000 and less than 100,000 highly engaged followers. That’s great news for accounts that are still growing but are ready to start landing sponsored posts!

Don’t limit yourself to sponsored posts

Earn extra as an affiliate

Partnering with brands isn’t the only way to monetize your Instagram account. On top of working directly with brands in sponsored posts, you could also use affiliate marketing to make an income on Instagram. Affiliate marketing is when a brand pays you a commission after someone buys a product that you recommend. Usually, with a promo code or affiliate link, the affiliate marketing networks you are a part of will track the number of sales your recommendation garnishes and will pay you a percentage of the profit when it’s all said and done.

Selling affiliate products is as simple as recommending a product as long as you always remember to include your tracking link or code. The best place to start is with products you already use and recommend and research if those brands are already a part of affiliate marketing networks.

There are hundreds, if not thousands, of affiliate programs available for you to join and in every niche imaginable. Some of the top affiliate marketing networks to join when just getting started include Amazon Associates, Linkshare, Shareasale, and Commission Junction.

Earn even more with your own products

By far the best way of monetizing your Instagram account is by selling your own digital products. That’s exactly what Ron Jones does. He’s a personal trainer and a Sellfy creator that’s managed to combine personal fitness training with mental health techniques to offer a truly unique experience to his customers. This way he has successfully brought his personal training online by selling a 5-week program in his Sellfy store.

Selling on Instagram isn’t as difficult as it may sound. It can be as simple as writing an ebook in your niche and marketing it to your followers!

Even though there is no numerical threshold you have to cross to consider yourself an influencer and start making money on Instagram, that doesn’t mean you should give up on growing your audience. Growth is always a good indicator of a successful, thriving account and once you have 1,000 followers, a lot of monetization opens up for you.

All in all, as long as you are seeing great engagement and creating quality content, you are on the right track to making money on Instagram.

How to Make Money on Instagram: 5 Ways for 2022

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If you’re looking for ways to make money on Instagram, consider sharing more than just your photos and videos. Share your audience.

Companies are attracted to dedicated communities on the social networking app, even ones that number in the low thousands. If your followers fit the profile of consumers that a brand is trying to reach, you may be able to make some money. Not interested in going the influencer route? Try selling your own products.

There are five main ways to make money on Instagram:

  • Get sponsored

  • Promote your business

  • Sell your items

  • Earn badges

  • Monetize your videos with ads

Here’s what to expect when it comes to getting paid on Instagram, plus tips for success.

How much do Instagram influencers make?

The top five Instagram influencers as of April 2021 have over 200 million followers each and include Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner and Selena Gomez, according to Search Engine Journal. While the money these Instagram superstars can make is astronomical, the income people who aren’t celebrities can make is not necessarily chump change.

Influencers with a million followers can earn somewhere around $670 per post, the search marketing website says. A content creator on Instagram with 100,000 followers can earn about $200 per post, while someone with 10,000 followers can make about $88 per post.

So, the formula is: more followers + more posts = more money.

How many Instagram followers do you need to make money?

With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says the key is engagement — followers who like, share and comment on your posts.

"Even if you have 1,000 followers who are engaged, the potential to make money is there," he writes on his blog.

With an enthusiastic fan base, no matter how small, "brands are willing to invest in you because of the profitable actions you’ll drive through your account," Patel adds.

5 ways to make money on Instagram

1. Get sponsored

Creating sponsored posts or stories is the primary way Instagram users can cash in on their account. For example, if your feed is focused on images of your dog on hikes, an outdoor gear company may want to pay you to post a photo that includes its product in the picture.

How to get sponsored on Instagram

So how do you find a sponsor? In some cases, potential partners will reach out to you. But if you don’t want to wait to be approached, check out companies that can help you find and work with brands.

Seek out a service

Which business you use depends on your needs. There are agencies you work with directly, like The Mobile Media Lab, and marketplaces that connect you with partners, like Influicity. Other services can help you manage all your partner relationships, like Aspire.

Be authentic

When searching for partners or deciding between different offers, aim for stuff you and those you influence would actually use. Followers of your pet are more likely to trust your opinion about a trail backpack for dogs than gourmet cat food. Don’t bother with products you don’t like. If your dog would tear apart an “indestructible” toy in an instant or bites off every sweater you’ve put on her, there’s no reason to recommend these things to others.

Find brands that fit as specific a niche as possible. Fans of your outdoorsy dog may look for many opinions on dog stuff in general but will really trust you to know which protective booties work best for the winter.

Keep in mind that sponsored posts and stories on Instagram are held to the same standard of truth in advertising as any other form of marketing. Make sure to include a disclosure in each paid post and story. You’ll do this by setting up branded content in your account settings then tagging your business partner.

2. Promote your business

There are other ways to use Instagram to make money. You can set up a business account to grow your business. For example, if you have an Etsy shop where you sell your crafts or a food blog that generates advertising revenue, a professional-looking Instagram account could provide a promotional boost. (This is also a common way to make money on TikTok.)

You can link to your Etsy or website in your profile or highlight one specific product in your bio section to direct more people to it. If your account is approved for Instagram Shopping features, you can tag products to promote your stuff directly.

Set yourself up for success

Take well-lit photos of products you’re trying to sell or projects you’re promoting and make them findable. Create your own hashtag and check out which ones competitors are using. Encourage your clients to post pictures with your stuff and tag you in them.

You can also use Instagram’s insights feature to learn about your audience. You can see how many eyes are on your post, as well as statistics about people's age range and gender.

The app’s resources also help you find and connect with new customers. Pay some money to promote posts that you want more people to see. You can also add a button to your profile that links to an email address or phone number so interested parties can contact you easily

3. Sell your castoffs

Maybe you don’t have a business to promote, but you often sell your old clothes and accessories on websites like Poshmark. Instagram can boost your pool of buyers.

Present and photograph your clothes and other things in an appealing way and include as much detail as possible in the caption. Brand, size, condition and age of each item are all good things to note. If you’re looking to sell one item in particular, link to it in your Instagram bio. If not, just link to your Poshmark or other seller profile. Many Instagram sellers use #shopmycloset to hawk their wares.

4. Earn badges through Live videos

You can earn money directly from your audience when you share real-time videos with Instagram’s Live feature. As you showcase your talents, products and so on, viewers can buy badges, which are essentially tips, to show support. Badges cost $0.99, $1.99 or $4.99. You’ll see heart symbols next to comments from people who’ve purchased them.

Promote your upcoming Live video sessions through posts or stories to get the word out beforehand. Then, try using the Q&A feature or give shoutouts to commenters while you’re broadcasting to boost engagement — and hopefully, badges.

5. Monetize your videos with ads

Another way to get paid: Allow brands to run ads during your videos. To set it up, head to your creator account settings and enable the monetization option for in-stream video ads. Then, post videos as usual.

The amount you earn depends on how many views your video gets in the feed. You’ll receive 55% of the revenue generated per view, according to the Instagram for Business website. Payments are issued monthly.

However, you won’t get paid if your videos don’t meet the requirements. For example, videos need to be at least 2 minutes long to earn money. Instagram recommends aiming for 2 to 4 minutes in length.

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About the authors: Max Ramirez is a former consumer-finance writer for NerdWallet. Their work has also appeared in USA Today and MarketWatch. Read more

Hal Bundrick is a personal finance writer and a NerdWallet authority in money matters. He is a certified financial planner and former financial advisor. Read more

On a similar note...

How many Instagram followers do you need to earn? - Articles of partners

12/16/2020

Modern Instagram is not just a social network for sharing photos, but a working tool for making money. And the money here is found very, very decent. Popular influencers earn tens and hundreds of thousands of dollars a month here. We will talk about how to become a blogger on Insta and make money, as well as the most popular Insta-professions in this article.

How to start making money on Instagram from scratch on your own?

Unfortunately, bloggers don't get paid just for beautiful eyes. Therefore, if you have thought about whether Instagram pays for followers and content views, the answer is “definitely not!”. You can monetize your blog in the following ways.

Likes, comments, saves and subscriptions

Engagement rate is the most expensive currency of Instagram. It should be noted right away that this particular way of earning is rarely used by well-known bloggers with a multi-million audience. But small accounts often resort to it.

The essence of earning is to register on third-party services, where for a small amount you need to perform various tasks: like, comment, subscribe to pages. For the implementation of such tasks they pay from 50 kopecks to 3 hryvnias. Of course, you won’t earn much on this, but this is the easiest and most affordable option for how to make money on Instagram without investing money for a beginner.

Advertising in posts and stories

Integrating ads into account content is the most profitable way to monetize Instagram. Popular and in-demand bloggers usually have their ad calendar scheduled several weeks in advance. Advertisers send bloggers clear terms of reference to follow during the “ad break” process.

It is very convenient to provide mediation services in the field of advertising through special exchanges, such as BloggerMall. From a large number of proposals, you can choose exactly those that are best "embedded" in the concept and theme of the blog. In addition, with exchanges, you don’t need to puzzle over how many subscribers you can earn on Instagram. Each site clearly defines how much audience is required to get started. In the case of BloggerMall, it is enough to have 3000 followers to get the first advertising offers.

Instagram modeling

Bloggers with model looks often become the “faces” of Instagram stores. Participation in the filming of various brands allows you to kill two birds with one stone: get additional earnings for the model and additional media coverage for the brand.

Promotion of their own brand of goods

Almost 90% of popular bloggers have their own clothing brands, Instagram stores with cosmetics or home decor. And it doesn’t matter at all whether the blogger sews things on his own or rents a workshop with hired staff.

The personal brand of a blogger and the presence of a loyal audience allows you to sell goods to "warm customers" and thus very quickly get promoted in the field of sales.

Brand Ambassador

Ambassador is a representative of the brand, its “face”, with which it is associated with customers. This type of income is many times more profitable than regular blog postings. However, there will be much more requirements on how to blog on Instagram and get paid as an ambassador. Often bloggers even have to give up their usual household appliances or smartphones in favor of the products of the brand they represent.

Subscribers should not feel cheated. People need to see and believe that the influencer really enjoys all the things that he promotes on his blog. In other words: you won't be able to be a XiaoMi smartphone ambassador if you use an iPhone.

Who can work on Instagram?

There is a fairly large percentage of Instagram users who want to make money on this social network, but are not ready to join the ranks of bloggers. For them, there is a proven instruction “How to make money on Instagram from scratch”, without investing huge funds in promoting your own blog.

Insta photographer

Everyone needs a good visual on Instagram, both bloggers and commercial pages. High-quality photo content for a social network allows you to increase sales, attract new subscribers and customers, and therefore they are ready to pay good money for the services of professional content makers. On average, the cost of one content shoot for a brand or influencer ranges from $300-$500.

Insta-copywriter

The ability to write posts is another cool way to start making money on Instagram from scratch on your own. Advanced copywriters who are able to express the idea of ​​the author of the blog in such a way that subscribers do not guess anything, but at the same time they were interested in reading, commenting, reposting these posts. The average price of Insta-text is 200-400 hryvnias.

Instagram account administrator

Today, a lot of digital agencies are launching courses "How to become an Instagram blogger manager from scratch." This is not at all surprising, because the number of media faces on the social network is growing, and therefore the demand for administrative assistants is multiplying. Such a specialist is required to timely lay out posts and photos, and, if necessary, process the latter. Administrators communicate with subscribers in comments and Direct, monitor the integrity of the feed and maintain the page as a whole.

SMM manager

This specialist knows exactly how to start blogging on Instagram from scratch and earn money. SMM specialists promote other people's pages by improving their ranking indicators.

More subscribers = more money?

Almost all novice bloggers are concerned about the question of how many Instagram followers do you need to earn and not know grief? Unfortunately, only one number in the account is not enough for a comfortable existence. In order for advertisers to line up with a request to recommend their product, you need to make sure that the blog audience is lively, active and solvent.

The degree of involvement of account subscribers must be at least 30-40%. If your followers are “dead souls” from giveaways and cheat services, there can be no talk of any worthy promotional offers.

Therefore, when wondering how to develop your Instagram and earn money from it, immediately give up “easy followers”. Doubtful giveaways, buying bots and endless participation in draws is a road to nowhere. It is much more reasonable to concentrate on the quality of content and invest in a competent SMM specialist.

How much does Instagram pay for 1 million followers? – Wiki Reviews

According to USA Today, an influencer with 10,000–50,000 active fans can earn several thousand per post. Instagram influencers with under 900 million followers can see $10,000 per post .

How many subscribers do you need to influence? To join YPP, an influencer needs at least 1,000 followers has amassed over 4,000 "valid watch hours" in the past 12 months, according to YouTube, and has an associated AdSense account.

Can you make money on TikTok?

To earn money directly on TikTok, users must be over 18, meet a baseline of 10,000 followers, and have increased at least 100,000 video views in the last days. Once they reach this threshold, they can apply for the TikTok Creator Fund through the app.

How does Tik Tok make money?
6 ways to make money on TikTok

  1. #1: Expansion of accounts and their sale. The first way people make money on Tik Tok is by building up accounts and then selling them. …
  2. #2: Donations. …
  3. #3: Manage influencer campaigns. …
  4. #4: Tiktok Advertising Platform. …
  5. #5: Management Services. …
  6. No. 6: Consultations. …
  7. (dancing is not required.)

Can Instagram pay you?

Yes . You can earn money on Instagram in the following ways: By creating sponsored posts for brands that want to be in front of your audience. Become an affiliate and earn a commission on the sale of products from other brands.

How much money do 10,000 Instagram followers make?

2) Instagram influencers with less than 10,000 followers can earn an average of $88.00 for post . Those with fewer than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts.

How does an influential person get money?

Sponsored social media posts are one of the most popular ways for influencers to make money from social media. This is when brands or marketers pay you to promote a particular brand or product on social media posts. … Instagram influencers can charge from 124 and $1,405 for sponsored post .

Does the YouTube channel pay?

The actual rates paid by the advertiser vary, typically between $0.10 and $0.30 per view, but average $0.18 per view. On average, a YouTube channel can earn $ $18 per 1,000 ad views , which equates to $3-$5 per 1,000 video views.

How much money do you get for 1 million likes on TikTok?

Creators with 1 million or more subscribers can get paid $1,000 to $5,000+ per month . Researchers say TikTok stars can earn up to $1 million per post.

How many Instagram followers do you need to get paid?

Jobs With Us total about 1,000 followers , you can make money on Instagram. Neil Patel, a well-known digital marketer, says the key is engagement - followers who like, share and comment on your posts. “Even if you have 1,000 engaged subscribers, the earning potential is there,” he writes on his blog.

How can I earn fast?


How to make money offline

  1. Sell ​​your carefully used clothes. Selling clothes you no longer wear is a quick way to make some money. ...
  2. Trade in old phones, electronics for cash. …
  3. Get a job babysitting. …
  4. Rent a car. …
  5. Sign up for TaskRabbit. ...
  6. Become a private tutor. ...
  7. Ride Uber, Lyft. …
  8. Deliver for Amazon, Uber Eats.

How much money do you get for 1 million likes on TikTok?

Like Youtube, TikTok doesn't pay its creators for ads. Creators with 1 million or more followers can get paid. $1,000 to $5,000 + per month . Researchers say TikTok stars can earn up to $1 million per post.

How much is a 10K Instagram account worth?

10k Instagram account costs $100 .

How much money do 10,000 Instagram followers make?

2) Instagram influencers with less than 10,000 followers can earn $ on average $88.00 per post. Those with fewer than 100,000 followers average $200.00 per post, but these numbers often vary from account to account. Instead, most accounts at this level are given free products or posting discounts.

Can you make money with 100,000 subscribers?

Once influencers reach over 100K followers, they typically start charging at least $1,000 per post. Not to mention, celebrities like Kim Kardashian West with 107 million followers can earn over $500,000 for a sponsored Instagram post.

What happens when you hit 10k on Instagram?

Once you have 10k followers, Instagram makes it easy for you to get people to your site via Stories with a swipe up feature to link . Swiping up is the only way to get a direct link from your Instagram to your other web properties. And it's available in STORIES if you have 10k followers.

How to monetize your Instagram?


How to make money on Instagram with and without followers

  1. Get paid for sponsored posts.
  2. Promote affiliate links.
  3. Launch an Instagram store.
  4. Make money from your content.
  5. Become an Instagram coach.
  6. Advertise your brand.
  7. Get paid to educate your audience.

Does Instagram pay money?

Depending on your unique brand of content on Instagram, your audience and your level of commitment, you can make money on Instagram in the following ways:… Become an affiliate and receive a commission from selling products of other brands. Creating and selling a physical or digital product, or offering a paid service .

Is becoming an influencer worth it?

As an influence, you can earn good money . You can also get some fame and admiration from your followers. However, if you fail to be sincere, it can be difficult for you to turn your personal brand into a long-term and successful one.

Why do influencers make so much money?

Sponsored content (the best way for influencers to make money)

Sponsored content is one of the most common ways influencers make money. A promotional post is when a company pays a influencer to advertise their product or service on the influencer's social media pages. .

Who is the richest YouTuber?


Top 15 YouTube millionaires so far in 2021