A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (user-generated content).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too.  

For even more insight on what makes a good Instagram bio, check out this YouTube video.

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

1. Share Your Story 

2. Include Targeted Keywords in the Name Field

3. Use a Link in Bio Tool

4. Add a Call-To-Action and Action Buttons

5. Share Your Contact Information 

6. Choose a Relevant Profile Picture

7. Tag Related Accounts and Add Your Branded Hashtag 

8. Use Instagram Stories Highlights

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool, Linkin. bio.

With Linkin.bio, you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your Linkin.bio feed posts:

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with Linkin.bio by Later? Sign up today, it’s free!

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

This way, you create an easier access point to yourself and your services.

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.

Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade, Liana Satenstein, and Lauren Spencer each use an on-brand headshot to keep things clear:

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram.  

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restaurant uses their Instagram bio to spotlight three sister restaurants, @wayla.nyc, @kimika.nyc, and @lotusandcleaver:

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC).

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales.  

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

How to make an Instagram bio ▷ ➡️ Creative Stop ▷ ➡️

Following the advice of friends and family, you follow Instagram to promote your business on social networks But, being not very practical in using these modern means of communication, you are in doubt how to change section of your profile so that it can be distinguished from sections of other users.

If that's the case and you're interested in how to make a bio on instagram , you'll be glad to hear that you've found the right guide at the right time. Basically, in the following lines, I will explain how to edit Instagram biography from Android, iPhone and PC. Then I'll cover how to format the text to align it, and finally give some tips on how to write an actionable biography.

How do you say? Do you want to know more about it? In this case, if you are itching to read the advice that I have prepared for you, I suggest that you feel comfortable and comfortable in front of the computer, just take a few minutes of free time and, holding your smartphone in your hand, devote yourself to reading the lines they follow . I wish you good reading and, above all, good "work".

• Edit your bio on Instagram
  • From mobile phones and tablets

    to edit biography on Instagram can work as a mobile phone using Instagram for Android or iOS, but also from a computer by connecting to the official website of the photographic social network. In the following lines I will explain how to proceed in all cases.

    From mobile phones and tablets

    Yes, edit your biography in Instagram , if you want to act from your mobile phone (or even tablet), launch the app Instagram for Android or iOS and sign in with your account.

    After that, go to your profile section by clicking on the small person icon located in the menu below, then click the button. Edit Profile to edit the Biography section of from your Instagram profile.

    On the next screen that appears, tap the text field that appears and write a personalized message that represents you, given that you have Symbols 150 .

    You can insert special characters, emoticons, hashtags, and links to other profiles in your Instagram bio. To do the latter, enter @ @ followed by the username of the profile you want to link to (for example, @ Creative Stop ).

    After setting the biography, confirm the changes made by pressing the button with the symbol (√) en Android or in the named final en iOS , which is always at the top right.

    From PC

    If you want to edit the biography of Instagram acting like a computer, you will be happy to know that the operations you need to perform are just as easy and immediate. To continue, first connect to the official website of Instagram or use Instagram for Windows 10 and sign in with your account.

    Once this is done, press little man badge is located at the top right (or bottom right, from Windows 10 ) to view your profile section. Now click on the Edit Your Profile button and use the Biography text box that you will find on the next screen to edit your bio by writing a personalized message representing you.

    Remember that bio text can be a maximum of characters 150 and may contain emoticons, special characters and/or hashtags that are used to better categorize your profile. Also, if you want to mention another Instagram account in your bio, type @ @ followed by the username of the profile you want to mention (for example, @ Creative Stop ).

    Finally, to confirm the changes made, press the button SEND to which is at the bottom (from Development to ). This button is called final and is located in the upper right corner in the app for Windows 10 .

    Make your bio Instagram-centric

    You want your profile to stand out, so you ask yourself how to make bio on instagram ? In this case, you should first know that there is no real solution for this, as Instagram It does not have a bio text alignment tool.

    However, you can succeed using an alternative method: just copy and paste a few blank spaces in the biography before the text you want to write. In the following lines, I will show you how to proceed, but be aware that this solution may not work as it is a trick.

    Text biography center Instagram First launch the Android or iOS app or connect to the official social networking site from your PC to log into your account. Alternatively, you can use the Windows 10 app as the steps are the same.

    Once this is done, as I explained in previous chapters, press the little man icon located in the menu at the bottom right (in Android / iOS ) or top right (from Development es Windows 10 ) to go to your profile section. Then press the button Edit your profile and check the text box Biography , the section used to edit your profile bio Instagram .

    At this point, before writing the text, paste some blank spaces by copying them directly from the following, enclosed in two brackets. This step, although somewhat "cumbersome", is necessary to complete the operation. In fact, if you manually enter spaces in the textbox Biography , without copying and pasting them, they will be deleted and the text will not be formatted correctly.

    [⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

    With that said, if you are reading this guide to Android o iOS , to do this, hold your finger on the text, then select only the empty spaces in brackets and press button Copy . On a PC, select empty spaces with the mouse and press the key combination. Ctrl + C (Windows) or command + c (Mack YOU).

    Now you need to insert spaces according to the section text box. Biography Instagram: To do this from Android or iOS, first tap the text field and then voice Catch . On a PC, instead, press the keyboard shortcut Ctrl + V (Windows) or Command + v (Mac OS).

    Then enter your biography text, and when you reach the end, insert the blank spaces again so that the text you want to write is centered. After completing the settings, confirm the changes: to do this, press the button (√) on Android, on button final on iOS, on button SEND from the web, or to final from Windows 10.

    Instagram bio tips

    that your profile bio is a great business card, so you should take care of it the best you can.

    In this regard, I remind you that the maximum can be entered in the Instagram biography. Symbols 150 and they also include spaces, hashtags and mentions. Given the small box in which you can introduce yourself, the advice I want to give you is to clearly and succinctly express who you are and what your interests are (which you can perhaps formulate as a hashtag).

    Then state what you do and why people should follow it. Optionally, if you want companies to contact you via email for collaboration, enter the email address directly into the bio text box (or go to the company profile to paste it into the appropriate contact section). If, on the other hand, you would like to be contacted via private messages directly on Instagram, indicate your willingness to receive the latter.

    Also remember that if you have a website, you can promote it by pasting the link into the text field. website Development of , which you will always find in the Profile edition section. In this regard, I have walked you in more detail on how to insert links on Instagram in my tutorial on the topic.

    How to write the perfect Instagram bio for a business account

    Content

    1. Start with what you do
    2. Use a CTA
    3. About 140-160 characters long bio
    4. Use emoticons
    5. Use hashtags only when necessary
    6. Include key information
    7. Putting it all together: creating a great bio on Instagram
       you really can't ignore Instagram.

       In addition to the obvious sheer number of users, Instagram's visual nature makes it an ideal platform for promoting physical products. This is why many e-commerce stores sell through Instagram and even use it as the main sales channel .

       One of the most important characteristics of a successful Instagram ecommerce strategy is profile bio . This is usually the first thing users see when they log into your account. A strong bio can improve brand perception and awareness while increasing the number of clicks on your call to action.

       To understand how to write a great Instagram bio, we analyzed 100 randomly selected Instagram stores. We studied what calls to action, language and information they used in their biographies. Following the example of these stores, you can change your store profile to improve performance.

       We started by selecting 100 stores at random using the hashtag #onlinestore on Instagram. For a better analysis, we ignored partner stores and individuals promoting products from other stores.

       At the end of the data collection phase, our spreadsheet looked like this:

       Our list was very broad in scope. We had big stores with over 1.6 million followers (@saboskirt) and new small stores with just over 1800 followers (@xanasboutique).

       Here are some of the things we learned about Instagram bios from this analysis:

       Start with what you do

       Sounds like it sounds like “is this a joke?” but how many times have you been on Instagram and a stunning image caught your attention? You scroll through the grid and even read the bio… before thinking to yourself, “I wonder what they do. ”

       Put your business ahead of everything else so there is no confusion.

       If you're positioning yourself as an expert, the first step to creating a good Instagram bio is to make sure your name is actually your name! By this we mean the "name" field on your profile, not your Instagram username. People searching for you on Instagram are more likely to use your name or your company name, and consistency lets people know that the Instagram profile they're viewing is actually yours and not an impostor.

       This may seem pretty obvious, but there's actually a bigger reason for it: your name and username are the only fields that Instagram considers in searches. So it's very important to make sure that the name you use in your Instagram bio is what your followers and customers are looking for!

       For example, if you work in the healthcare industry, you can include your full name along with your job title. That way, when people search for you on Instagram, they can easily find the right account.

       Instagram also honors the username and first name fields in search queries, so it's a good idea to make sure they're optimized. With that in mind, you can use keywords that potential subscribers might be looking for. Do you offer a specific service? Are you known for something special?

       Use a CTA

       A CTA is probably the most important part of any Instagram bio . This is what you want users to click on when they land on your page.

       Calls to action can generally be divided into three categories:

       • Home Page : A link to the store's home page. It's far from ideal, as it's not very targeted. A user who clicks to view a product may become confused due to the length of the home page.
       • Landing Page : This can either be a dedicated landing page for Instagram-only users, or an internal page that directs users to a product or category (such as "new arrivals"). They are is great for most stores.
       • Social shopping page : This is usually a carefully curated page of products featured on your Instagram page. Users can buy products directly from this social media page.

       Our analysis shows that most stores still don't use CTAs properly. The majority of stores (70%) directed users to their non-targeted home pages. Very few directed users to social media pages.

       If possible, direct users to custom landing pages for Instagram users. Here is a great example from @georginasasha. The store bio directs users to instashop

       The landing page is called "Instashop" and shows the latest items featured on the Instagram page:

       Clicking on any of the products (notice how the URL changes to a unicorn - fun touch!) , You will see the checkout form:

       Alternatively, you can create a social media shopping page using tools like Like2Buy. Here's an example from SwimsuitsForAll:

       If you don't want to go down this path (or if it's too expensive/time consuming), at least link to your new arrivals, top selling or featured products. Dissh, for example, directs users to their new arrivals:

       If you link to your homepage, at least make sure you have a dedicated section for new arrivals and recommended products. Make this section the very top of the page so that users can easily find your in-demand products.

       Bio length about 140-160 characters

       During our analysis, we found that average profile length was about 143 characters . The average was 150 characters.

       Keep in mind that this length includes your CTA.

       Stores with very long biographies (more than 200 characters) usually contain tons of information. For example, @barbiesonly's bio has 208 characters. It includes store address, email, phone number and website in bio:

       At the other end of the spectrum are stores like @sorellaboutique that only include a CTA and a hashtag.

       Profile length must be 140-160 characters. This gives you plenty of room to include CTA, phone information, email, etc.

       Use emojis

       Should you use emojis in your Instagram bio?

       Our analysis showed that most stores prefer to use them:

       However, instead of emphasizing emotions, most stores use emoticons to separate and mark key information . For example, @thealphabetpress uses a simple block emoji icon to list all of its features and services:

       Similarly, @moorepiecesboutique uses emoji to identify its location, shipping policy, phone number, and email:

       Does this mean that emoji have no place for fun?

       Of course not! Here is an example from @thyrahshoppe. Note the water splashes, bikini and emoji on the palm next to the copy - "endless summer".

       Our recommendation

       You have limited space in your profile bio; make the best use of it. Use emoticons sparingly . They work best when you use them to identify key information about a store - its location, hours of operation, email address, and contact number.

       @suelasonline is a good format to follow:

       Use hashtags only when necessary

       A common piece of advice you'll see on the internet is to use hashtags in your bio. These could be:

       • General: hashtags related to a keyword (like #shoes), an event (like #coachella), or an Instagram trend (like #picoftheday).
       • Branded: Brand-related hashtags like #ASOS, #cocacola, etc.

       Generic hashtags are usually good for boosting your visibility. For example, if you include the hashtag #picoftheday in your bio, your profile will be visible when someone searches for that hashtag.

       Branded hashtags are useful for curating posts. You can also use them to request user-generated content (UGC). For example, Coke recently ran a contest where users had to submit images with the #CokeEssenceFestContest hashtag.

       Should you include such hashtags in your biography?

       Here's what our data showed:

       It's clear that hashtags aren't very popular, at least in profile bios.

       Interestingly, of the 14 stores that used hashtags, only one used a common tag. The rest used branded hashtags.

       The most common use of branded hashtags is to collect user-generated content, as in this example @threadless:

       Our recommendation

       Hashtags are not needed for a strong Instagram bio. But if you use them, you should use branded hashtags only and combine them with the user-generated content campaign.

       You can also use branded hashtags as a way to brand your store. For example, @shoploveyourz uses the hashtag #loveyourzcurves to promote body acceptance.

       If you don't already have a user-generated content campaign, adding a hashtag would be a waste of space.

       What information should you include in your store biography—email address, phone number, address, or store hours? There is a simple answer to this question: is all you need .

       In our data, we saw a clear bias towards email and phone numbers.

       This makes sense for online stores. They usually don't have a physical location and therefore store opening hours. Email is a much better way to communicate and collect orders.

       Interestingly, many stores mentioned their WhatsApp when they listed their phone numbers. This was especially true for stores located outside the US and EU.

       When we looked at larger stores (>300,000 subscribers), we saw a clear preference for email over the phone. Larger stores receive more orders. It can be difficult to trace them over the phone.

       Our recommendation

       There is no one piece of advice that fits all when it comes to key store information. Include whatever you think is necessary to give your customers the best service.

       Enabling email is a good idea. Only add a phone number if you can actually respond to customer inquiries (this can be difficult for understaffed retailers). And of course, the physical location/store hours are only necessary if you have physical stores.

       ---

       Learn more

       • 
         How to get username for instagram
       • 
         How to check who you have blocked on instagram
       • 
         How to deactive telegram
       • 
         How to upgrade whatsapp on samsung
       • 
         How to download something from instagram
       • 
         How to not show your status on whatsapp
       • 
         How to repost highlights on instagram
       • 
         How to have 1k followers on instagram
       • 
         How to post on instagram from pc 2019
       • 
         How to block someone from seeing your profile picture on whatsapp
       • 
         How much engagement should i have on instagram